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style="border-radius:8px;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--40)"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex" style="margin-top:0;margin-bottom:0"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-4 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-2 wp-block-group-is-layout-flex" style="margin-top:0;margin-bottom:0"> <figure class="wp-block-image size-full is-resized wp-container-content-1"><img loading="lazy" decoding="async" width="21" height="19" src="https://upcity.com/wp-content/uploads/2024/05/Group-367.svg" alt="" class="wp-image-98730" style="object-fit:contain;width:20px;height:20px"/></figure> <h5 class="wp-block-heading has-dark-blue-color has-text-color has-link-color has-min-12-max-14-font-size wp-elements-fa0e5184276f9d80bf4db02b8dd0c0dd" style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;font-style:normal;font-weight:700;text-transform:uppercase">DEsign & creative</h5> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-3 wp-block-group-is-layout-constrained" style="margin-top:var(--wp--preset--spacing--40);padding-left:30px"><nav class="has-text-color has-dark-blue-color is-vertical wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-1 wp-block-navigation-is-layout-flex" aria-label="Mega Menu Item: Design & Creative"><ul class="wp-block-navigation__container has-text-color has-dark-blue-color is-vertical wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://upcity.com/graphic-design"><span class="wp-block-navigation-item__label">Graphic Design</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://upcity.com/logo-design"><span class="wp-block-navigation-item__label">Logo Design</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://upcity.com/ux"><span class="wp-block-navigation-item__label">UX Design</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://upcity.com/web-design"><span class="wp-block-navigation-item__label">Web Design</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link has-min-12-max-14-font-size"><a class="wp-block-navigation-item__content" href="https://upcity.com/lists"><span class="wp-block-navigation-item__label"><strong><em>Browse all Design & Creative</em></strong></span></a></li></ul></nav></div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-7 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-5 wp-block-group-is-layout-flex" style="margin-top:0;margin-bottom:0"> <figure class="wp-block-image size-full is-resized wp-container-content-2"><img loading="lazy" width="24" height="24" decoding="async" src="https://upcity.com/wp-content/uploads/2024/05/icon-app-window-code-bold-dark.svg" alt="" class="wp-image-98733" style="object-fit:contain;width:20px;height:auto"/></figure> <h5 class="wp-block-heading has-dark-blue-color has-text-color has-link-color has-min-12-max-14-font-size wp-elements-da862162cea29a4f98d6fe2075a38816" style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;font-style:normal;font-weight:700;text-transform:uppercase">DEvelopment</h5> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-6 wp-block-group-is-layout-constrained" style="margin-top:var(--wp--preset--spacing--40);padding-left:30px"><nav class="has-text-color has-dark-blue-color is-vertical wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-2 wp-block-navigation-is-layout-flex" aria-label="Mega Menu Item: Development"><ul class="wp-block-navigation__container has-text-color has-dark-blue-color is-vertical wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://upcity.com/mobile-app-development/android"><span class="wp-block-navigation-item__label">Android App Development</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://upcity.com/mobile-app-development"><span class="wp-block-navigation-item__label">Mobile App Development</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://upcity.com/software-development"><span class="wp-block-navigation-item__label">Software Development</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://upcity.com/mobile-app-development/ios"><span class="wp-block-navigation-item__label">iOS App Development</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link has-min-12-max-14-font-size"><a class="wp-block-navigation-item__content" href="https://upcity.com/lists"><span class="wp-block-navigation-item__label"><strong><em>Browse all Development</em></strong></span></a></li></ul></nav></div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-10 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-8 wp-block-group-is-layout-flex" style="margin-top:0;margin-bottom:0"> <figure class="wp-block-image size-full is-resized wp-container-content-3"><img loading="lazy" width="24" height="24" decoding="async" src="https://upcity.com/wp-content/uploads/2024/05/icon-app-window-code-bold-dark.svg" alt="" class="wp-image-98733" style="object-fit:contain;width:20px;height:20px"/></figure> <h5 class="wp-block-heading has-dark-blue-color has-text-color has-link-color has-min-12-max-14-font-size wp-elements-79e8ea7f22d1540056517e72c5988e95" style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;font-style:normal;font-weight:700;text-transform:uppercase">IT Services</h5> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-9 wp-block-group-is-layout-constrained" style="margin-top:var(--wp--preset--spacing--40);padding-left:30px"><nav class="has-text-color has-dark-blue-color is-vertical wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-3 wp-block-navigation-is-layout-flex" aria-label="Mega Menu Item: IT Services"><ul class="wp-block-navigation__container has-text-color has-dark-blue-color is-vertical wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://upcity.com/big-data"><span class="wp-block-navigation-item__label">Big Data & Business Intelligence</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://upcity.com/cybersecurity"><span class="wp-block-navigation-item__label">Cybersecurity</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link has-min-12-max-14-font-size"><a class="wp-block-navigation-item__content" href="https://upcity.com/lists"><span class="wp-block-navigation-item__label"><strong><em>Browse All IT Services</em></strong></span></a></li></ul></nav></div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-13 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-11 wp-block-group-is-layout-flex" style="margin-top:0;margin-bottom:0"> <figure class="wp-block-image size-full is-resized wp-container-content-4"><img loading="lazy" width="24" height="24" decoding="async" src="https://upcity.com/wp-content/uploads/2024/05/icon-app-window-code-bold-dark.svg" alt="" class="wp-image-98733" style="object-fit:contain;width:20px;height:20px"/></figure> <h5 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class="wp-block-navigation-item__label">Advertising</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/branding"><span class="wp-block-navigation-item__label">Branding</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/content-marketing"><span class="wp-block-navigation-item__label">Content Marketing</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/digital-marketing"><span class="wp-block-navigation-item__label">Digital Marketing</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ppc"><span class="wp-block-navigation-item__label">PPC</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/pr"><span 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<button aria-label="Close menu" class="menu-container__close-button" data-wp-on--click="actions.closeMenuOnClick" type="button" > <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" width="20" height="20" aria-hidden="true" focusable="false"><path d="M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z"></path></svg> </button> </div> </li> <li class="has-1rem-font-size wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/providers/"><span class="wp-block-navigation-item__label">For Service Providers</span></a></li><li class="has-1rem-font-size wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://insights.upcity.com/"><span class="wp-block-navigation-item__label">Provider Log In</span></a></li></ul></nav> <nav class="has-min-18-max-20-font-size is-responsive alt-primary-nav wp-block-navigation is-layout-flex wp-block-navigation-is-layout-flex" 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"submenuOpenedBy": { "click": false, "hover": false, "focus": false }, "type": "submenu" }" data-wp-interactive="core/navigation" data-wp-on--focusout="actions.handleMenuFocusout" data-wp-on--keydown="actions.handleMenuKeydown" data-wp-on-async--mouseenter="actions.openMenuOnHover" data-wp-on-async--mouseleave="actions.closeMenuOnHover" data-wp-watch="callbacks.initMenu" tabindex="-1" class="has-min-18-max-20-font-size wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"><a class="wp-block-navigation-item__content">Find A Pro</a><button data-wp-bind--aria-expanded="state.isMenuOpen" data-wp-on-async--click="actions.toggleMenuOnClick" aria-label="Find A Pro submenu" class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle" ><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path></svg></button><ul data-wp-on-async--focus="actions.openMenuOnFocus" class="wp-block-navigation__submenu-container has-text-color has-yellow-color has-background has-dark-blue-background-color wp-block-navigation-submenu"><li class="has-min-18-max-20-font-size wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://upcity.com/lists"><span class="wp-block-navigation-item__label">Design & Creative</span></a></li><li class="has-min-18-max-20-font-size wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://upcity.com/lists"><span class="wp-block-navigation-item__label">Development</span></a></li><li class="has-min-18-max-20-font-size wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://upcity.com/lists"><span class="wp-block-navigation-item__label">Marketing & Advertising</span></a></li><li class="has-min-18-max-20-font-size wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://upcity.com/lists"><span class="wp-block-navigation-item__label">IT Services</span></a></li></ul></li><li class="has-min-18-max-20-font-size wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/providers"><span class="wp-block-navigation-item__label">For Service Providers</span></a></li><li class="has-min-18-max-20-font-size wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://insights.upcity.com/log-in"><span class="wp-block-navigation-item__label">Provider Log In</span></a></li></ul> </div> </div> </div> </div></nav></div> </div> </header> <main class="wp-block-group is-layout-flow wp-block-group-is-layout-flow" style="margin-top:0"> <div class="entry-content wp-block-post-content is-layout-constrained wp-block-post-content-is-layout-constrained"><div class="wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group px-5 xl:px-0 is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:10rem;padding-bottom:4rem"> <div class="wp-block-columns are-vertically-aligned-center mobile-inverse-order is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-5 wp-block-column-is-layout-flow"> <h1 class="wp-block-heading">Privacy Policy</h1> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p><em>Please take time to read our privacy policy (“policy”) as it sets out important information relating to how we handle your personal information.</em></p> <p>In this Policy, references to “we”, “us” or “UpCity” are references to UpCity Inc., a subsidiary of Gartner Inc. References in this Policy to Gartner Digital Markets include UpCity, together with UpCity, Nubera eBusiness S.L. (GetApp), and Software Advice, Inc., all subsidiaries of Gartner Inc.. This Policy only applies to data collected by UpCity via <a href="https://www.upcity.com/">www.upcity.com</a> (the “<strong>Site</strong>“), and does not apply to Gartner Inc. and its other associated group companies, products, and/or services, <a href="https://www.gartner.com/" target="_blank" rel="noreferrer noopener">www.gartner.com</a> or <a href="https://www.evanta.com/" target="_blank" rel="noreferrer noopener">Evanta</a>.</p> <h2 class="wp-block-heading">How To Contact Us</h2> <p>Questions, comments and requests regarding this Policy should be addressed to our Data Protection team through the following means:</p> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-19 wp-block-group-is-layout-constrained"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex" style="padding-right:0;padding-left:0"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"> <p><strong>Data Protection Team</strong><br>Legal Department 56 Top Gallant Road<br>Stamford, CT 09602 USA<br><a href="mailto:GDMPrivacy@gartner.com">GDMPrivacy@gartner.com</a><br><em>Attn: Privacy Policy</em></p> </div> </div> </div> <h2 class="wp-block-heading" id="introduction">Introduction</h2> <p>We will collect personal information when you use the Site and the associated services and as part of the normal course of business. This Policy sets out how we collect and use personal information and your rights regarding our use of your personal information. UpCity works with service providers and prospective buyers, and this Policy applies to both. Examples include (but are not limited to) the following:</p> <ul class="wp-block-list"> <li>For buyers, this policy would apply to prospective buyers when you write a review of a service provider;</li> <li>For service providers, it would apply when you create a free listing for the services you offer; create an account with us; and/or when you connect with a digital marketing expert or submit a query.</li> </ul> <h2 class="wp-block-heading" id="1-information-that-we-collect-from-you">1. Information that we collect from you</h2> <h3 class="wp-block-heading" id="for--buyers">For buyers:</h3> <figure class="wp-block-table"><table><tbody><tr><td><strong>Information you provide to us directly, or when you:</strong></td><td>Provide a reviewRequest a call-back, or correspond with us (either by phone, email or online chat)</td></tr><tr><td><strong>Categories of information we collect about you include:</strong></td><td>Where you choose to register or log-in with your LinkedIn account, we receive your basic profile information including your first name, last name, profile photo, and profile URL;If (where possible) you choose not to use your LinkedIn account to register, we collect personal information such as your full name and contact details including your business email address, job title, the name of your company, industry sector, and your telephone number;Other information you may provide when writing a review;Other information you provide when you communicate with us including your full name, contact details and business email address, phone number and details of our communications.</td></tr><tr><td><strong>We use this information for certain activities, including:</strong></td><td>Verifying the validity of your review(s) and ensuring false or malicious reviews are not posted;Sending you service emails (e.g. service announcements and messages relating to your account);Sending marketing to business contacts regarding Gartner Digital Markets services and products which may be of interest and to promote our business and brand;Inviting you to provide reviews about other products and services, and to engage in other activities with the Gartner Digital Markets businesses.Administering our services and website, investigating any complaints and providing customer service;Responding to your questions and requests and otherwise customize your digital markets experience;Resolving disputes;For internal analysis and research to help us to measure interest in and improve our services;Preventing prohibited or illegal activities; andEnforcing our policies.</td></tr><tr><td><strong>We use this information because:</strong></td><td>We have a legitimate business interest to:Manage and promote our business and brand;Provide and improve our services;Operate our business;Improve the performance and user experience of our websites;Monitor, investigate and report any attempts to breach the security of our websites; andResolve any concerns or disputes you may have.You have given your consent (where required under applicable law) to use your information for marketing. Where we rely on your consent, you have the right to withdraw this consent by contacting us using the information above or unsubscribing via the opt-out functionality provided in our marketing communications to you.</td></tr></tbody></table></figure> <figure class="wp-block-table"><table><tbody><tr><th colspan="2">Information we collect about your use of our website and apps.</th></tr><tr><td><strong>Categories of information we collect about you include:</strong></td><td>Information captured in our web logs such as device information (e.g. device brand and model, screen dimensions), unique identification numbers (e.g. IP address and device ID), browser information (e.g. URL, browser type, pages visited, date/time of access), website traffic and pages viewed, geo-location and other device-specific information, Internet connection information;Behavioral information (such as information on the behavior or presumed interests of individuals which are linked to those individuals and may be used to create a user profile); andInformation captured by our cookies (see our <a href='#8-cookies-and-similar-technologies'>Cookie Policy</a>).</td></tr><tr><td><strong>We use this information for certain activities, including:</strong></td><td>Personalizing the experience of our website;Administering our website and developing our products and services;Performing statistical and trend analysis to improve the user experience and performance of our website;Facilitate your access to and use of our Site; andResolving disputes and troubleshooting problems</td></tr><tr><td><strong>We use this information because:</strong></td><td>It is necessary to comply with applicable laws or regulations;We have a legitimate business interest to:Monitor, investigate and report any attempts to breach the security of our websites;Improve the performance and user experience of our websites; andDevelop our product and service offerings for service users.</td></tr></tbody></table></figure> <h3 class="wp-block-heading" id="for--service providers">For service providers:</h3> <figure class="wp-block-table"><table><tbody><tr><td><strong>Information you provide directly, or we collect when you:</strong></td><td>Create a free listingConnect with a digital marketing expertRegister for an account with usCorrespond with us (either by phone or email).</td></tr><tr><td><strong>Categories of information we collect about you include:</strong></td><td>Personal information such as your full name and contact details such as the name of your company, the state/county in which you are based, business email address, and your telephone number;Your website URL;What you are interested in hearing about (e.g. lead generation or website review);Whether you use other advertising channels;Information about the services you offer, e.g. the service name and description;Information you provide so that we may invoice you, including your payment details and billing information; andOther information you provide when you communicate with us, including your full name, contact details and business email address, phone number and details of our communications.</td></tr><tr><td><strong>We use this information for certain activities, including:</strong></td><td>Fulfilling your requests, for example, to publish your listing and other submitted content, to provide you with details of leads (including their name, information about their business, service provider requirements and follow up next steps (e.g. sales conversation), and to invoice you appropriately;Managing your profile and listings;Sending you service emails (e.g. service announcements and messages relating to your account);Providing consultation services;Notifying you about special offers available from us, our affiliates or partners, which may be of interest to you;Sending marketing to business contacts regarding UpCity services and products which may be of interest and to promote our business and brand;Administering our services and website, investigating any complaints and providing customer service;Responding to your questions and requests and otherwise customize your digital markets experience;Resolving disputes;For internal analysis and research to help us to measure interest in and improve our services;Preventing prohibited or illegal activities; andEnforcing our policies.</td></tr><tr><td><strong>We use this information because:</strong></td><td>We have a legitimate business interest to:Manage and promote our business and brand;Provide and improve our services;Operate our business;Obtain payment for our services;Improve the performance and user experience of our websites;Monitor, investigate and report any attempts to breach the security of our websites; andResolve any concerns or disputes you may have.We have collected your consent (where required under applicable law) to use your information for marketing. Where we rely upon your consent, you have the right to withdraw this consent by contacting the Data Protection Officer on the contact details above or unsubscribing via the opt-out functionality provided in our marketing communications to you.</td></tr></tbody></table></figure> <figure class="wp-block-table"><table><tbody><tr><th colspan="2">Information we collect about your use of our website and apps.</th></tr><tr><td><strong>Categories of information we collect about you include:</strong></td><td>Information captured in our web logs such as device information (e.g. device brand and model, screen dimensions), unique identification numbers (e.g. IP address and device ID), and browser information (e.g. URL, browser type, pages visited, date/time of access), geo-location and other device-specific information, Internet connection information;Advertising information (such as size/type of ad, ad impressions, location/format of ad, data about interactions with ad);Behavioral information (such as information on the behavior or presumed interests of individuals which are linked to those individuals and may be used to create a user profile); andInformation captured by our cookies (see our <a href='#8-cookies-and-similar-technologies'>Cookie Policy</a>).</td></tr><tr><td><strong>We use this information for certain activities, including:</strong></td><td>Personalizing the experience of our website;Administering our website;Performing statistical and trend analysis to improve the user experience and performance of our website;Facilitate your access to and use of our Site; andResolving disputes and troubleshooting problems</td></tr><tr><td><strong>We use this information because:</strong></td><td>It is necessary to comply with applicable laws or regulations;We have a legitimate business interest to:Monitor, investigate and report any attempts to breach the security of our websites; andImprove the performance and user experience of our websites.</td></tr></tbody></table></figure> <h3 class="wp-block-heading" id="12-further-information">1.2 Further information</h3> <p>Where we collect and use information for our legitimate interests as mentioned above, a legitimate interest will only apply when we consider that your interests or rights requiring protection of your personal information do not override our legitimate interests. For more information regarding our legitimate interests as applied to your personal information, please contact us.</p> <p>Our websites and online services are for individuals who are at least 18 years old. Our online services are not designed to be used by individuals under the age of 18.</p> <p>Your personal information may also be processed if it is necessary: to respond to a lawful request from a law enforcement or regulatory authority, body or agency; in the defense of legal claims or in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or violations of any of our Site terms.</p> <p><strong>Recorded Communications with UpCity</strong></p> <p>We may record calls for training, quality and research purposes. All recordings will be treated as confidential. If you do not want us to record your call, you will be given a chance to opt out. If your call is already in progress, you may ask us to turn off the recording at the start of the call.</p> <p><strong>Payment Card Information</strong></p> <p>When applicable, you may pay for UpCity products or services using your payment card and in such cases we will collect your personal data connected to your payment card. We use this personal data in order to process your payment and to prevent fraudulent transactions. We do this on the basis of your consent to process this information.</p> <h2 class="wp-block-heading" id="2-when-we-disclose-your-information">2. When we disclose your information</h2> <h3 class="wp-block-heading" id="publication-of-reviews">Publication of reviews</h3> <p><strong>a) Verified User Reviews</strong></p> <p>We allow individuals to submit reviews and remain anonymous. If you choose this option, you are required to use your LinkedIn account to register with the UpCity website to ensure we can appropriately verify the review source. Your LinkedIn profile details that UpCity receive will be made available to the Gartner Digital Markets Companies. Once submitted, the review will be displayed to our Site users as a “Verified User”.</p> <p>You cannot submit an anonymous review if you use a guest account, as we will not be able to verify the authenticity of the reviewer. It is important that UpCity can verify the source of the review to ensure that our website continues to provide fair, objective, and reliable reviews.</p> <p><strong>b) Attributed Reviews</strong></p> <p>If you do not choose to provide an anonymous review, or you provide the review without using the LinkedIn sign-in option, your review will be attributed to you when it is published on our Site. Your name and job information posted with your review on the Site, and other Gartner Digital Markets sites, as appropriate will be visible to Site users.</p> <p>We may also publish your review on any of the Gartner Digital Market websites that we determine appropriate and useful for our service users. For more information about how reviews are managed, please refer to the <a href="https://www.upcity.com/legal/guidelines">UpCity Community Guidelines</a>.</p> <h4 class="wp-block-heading" id="further-information">Further information</h4> <p>In addition to publishing reviews as set out above, we may disclose your personal information to third parties as follows:</p> <ul class="wp-block-list"> <li>To Gartner group companies in order to process the data for the above mentioned purposes;</li> <li>When we have your consent or authorization to do so;</li> <li>To third parties who work on our behalf to help us administer our Site, or to service or maintain business contact databases and other IT systems, such as suppliers of the IT systems which we use to process personal information, or who provide other technical services, such as printing;</li> <li>To third parties providing services to us who have a need to access your information, such as our professional advisors (e.g. auditors and lawyers);</li> <li>To comply with applicable laws, protect rights, safety and property, and respond to lawful requests from public authorities (such as disclosing data in appropriate situations for national security or law enforcement purposes);</li> </ul> <p>Your personal information will also be transferred to other third party organizations in certain scenarios (subject to applicable law):</p> <ul class="wp-block-list"> <li>If we sell, purchase or transfer any part or all of our business or assets (including in bankruptcy), or in the event of another corporate change, in which case we may disclose your Information to the prospective seller, buyer or administrator of such business or assets including for pre-transaction review under suitable terms as to confidentiality;</li> <li>If we are reorganized or sold, information may be transferred to a buyer who can continue to provide services to you;</li> <li>If we are defending a legal claim, our property, our website or other users, Information may be transferred as required in connection with defending such claim.</li> <li>If there is an emergency which requires us to share your data or for the health and safety of our Site’s users or the general public.</li> </ul> <p>We also may share aggregate or anonymous information about you (which does not contain any personal information) to develop content and services and further improve your digital markets experience.</p> <p><a href="https://www.upcity.com/" target="_blank" rel="noreferrer noopener">UpCity</a>, <a href="https://www.capterra.com/" target="_blank" rel="noreferrer noopener">Capterra</a>, <a href="https://www.getapp.com/" target="_blank" rel="noreferrer noopener">GetApp</a> and <a href="https://www.softwareadvice.com/" target="_blank" rel="noreferrer noopener">Software Advice</a> are part of the Gartner Digital Markets network. For service providers, we make your product listing(s) available through these individual websites and share your listing information within this network so that your listing will be included on any of the Gartner Digital Market sites that we determine as appropriate, giving you the opportunity to collect reviews and acquire high quality web traffic and sales leads.</p> <h2 class="wp-block-heading" id="3-data-subject-rights">3. Data subject rights</h2> <p>We ensure that the personal information we collect about you is accurate, complete and used for its intended purpose. You may access, review, correct and update your Information or close your account by contacting us by email on the contact details above. If you a citizen of the European Union you also have the rights listed below. If you are a California resident, please refer to Section 11 below for more detailed information on your rights under California law.</p> <h3 class="wp-block-heading" id="31-european-union-residents">3.1 European union residents</h3> <p>In certain circumstances, you have certain rights regarding your personal information. A summary of each right and how you can exercise it is below. To exercise any of these rights, please contact us. Such requests should include information to allow us to verify your identity (e.g. your name, address, email address or other information reasonably required).</p> <p>Where we receive your request to exercise one of these rights, we will respond without undue delay and within the time required by applicable law.. This may be extended in certain circumstances, e.g. where requests are complex or numerous.</p> <p>We will provide the information free of charge, except where requests are manifestly unfounded or excessive, e.g. because of their repetitive character. In these circumstances we may charge a reasonable fee or may refuse to act on the request. We will advise you of any fees prior to proceeding with a request. We may ask for additional information to verify your identity before carrying out a request.</p> <figure class="wp-block-table"><table><tbody><tr><th>Right</th><th>How you can exercise the right</th></tr><tr><td><strong>Right to access and/or correct your personal information</strong></td><td>You have the right to access personal information we hold about you, and to be provided with a copy of the information (in most circumstances). You also have the right to correct any information we may hold about you that is inaccurate.</td></tr><tr><td><strong>Right to restrict use of your personal information</strong></td><td>You have the right to ask us to restrict processing of your personal information where one of the following applies:The processing is unlawful, but you want us to restrict use of the data instead of deleting it;Where you contest the accuracy of your personal information, the restriction will apply until we have verified the accuracy or corrected your personal information;We no longer require the personal information for the purposes of processing, but are required to keep it in connection with a legal claim;You have exercised your right to object to the processing. The restriction will apply until we have taken steps to verify whether we have compelling legitimate grounds to continue processing.</td></tr><tr><td><strong>Right to request deletion of your personal information</strong></td><td>You have the right to ask us to delete your personal information in most circumstances. If you want to opt-out from receiving marketing communications, the best way to do so is to allow us to retain your information with a “do not contact” tag so we know not to contact you in the future.There are also certain exceptions where we may refuse a request for erasure, for example, where the personal information is required to comply with a legal obligation or for the establishment, exercise or defense of legal claims.</td></tr><tr><td><strong>Right to object to processing of your personal information</strong></td><td>You may object to our use of your personal information for marketing purposes. You may also object to processing of your personal information in cases where we have used legitimate interests as the basis for processing. In such cases, we will stop processing your personal information until we verify that we have compelling legitimate grounds for processing that outweigh your interests, rights, and freedoms in asking us to stop processing the data, or in limited cases where we need to continue processing the data for the establishment, exercise, or defense of legal claims.</td></tr><tr><td><strong>Right to data portability</strong></td><td>In most cases, you have the right to receive all personal information you have provided to us in a structured, commonly used, and machine-readable format and to transmit this data to another data controller, where technically feasible.</td></tr><tr><td><strong>Right to lodge a complaint with a supervisory authority</strong></td><td>If you object to our processing of your personal information, you have the right to complain to the data protection authority in the country where you reside, where you work, or where an alleged infringement of data protection laws has taken place.</td></tr></tbody></table></figure> <h2 class="wp-block-heading" id="4-international-transfers">4. International transfers</h2> <p>UpCity may transfer your personal information to other Gartner group companies, including Gartner Digital Markets, or suppliers outside your home jurisdiction. We will take all reasonable steps to ensure that personal information is protected and any such transfers comply with applicable law.</p> <p>We may transfer and maintain the personal information of individuals covered by this Policy on servers or databases outside the European Economic Area (<strong>EEA</strong>). Some of these countries may not have the equivalent level of protection under their data protection laws as in the EEA.</p> <h2 class="wp-block-heading" id="5-retention-periods">5. Retention periods</h2> <p>We will retain your personal information for as long as required to perform the purposes for which the data was collected, depending on the legal basis for which that data was obtained and/or whether additional legal/regulatory obligations require us to retain it.</p> <p>In general terms, this will mean that your personal information will be kept for the duration of our relationship with you and:</p> <ul class="wp-block-list"> <li>the period required by tax and company laws and regulations; and</li> <li>as long as it is necessary for you to be able to bring a claim against us and for us to be able to defend ourselves against any legal claims. This will generally be the length of the relationship plus the length of any applicable statutory limitation period under local laws.</li> </ul> <h2 class="wp-block-heading" id="6-choices-about-your-information">6. Choices about your information</h2> <p>We believe it is important to give you choices about the use of your Information. We will use your personal information as described in this Policy. If we want to use your information for a purpose not described in this Policy, we will first get your consent to do so.</p> <p><strong>Marketing Communications</strong></p> <p>We will respect your wishes not to receive marketing communications. You can change your marketing preferences by contacting us at <a href="mailto:GDMPrivacy@gartner.com" target="_blank" rel="noreferrer noopener">GDMPrivacy@gartner.com</a>. Please note that we will continue to send you service-related communications regardless of any opt-out request. We will not sell or share your information with third parties (other than our subsidiaries or affiliates) for their own promotional or marketing purposes unless you give us consent to do so and where permitted by applicable law.</p> <h2 class="wp-block-heading" id="7-security">7. Security</h2> <p>We have implemented administrative, technical, and physical security measures to help prevent unauthorized access. Despite these measures, no data transmission over the Internet can be entirely secure, and we cannot guarantee or warrant the security of any information you transmit via our websites or apps. Please note that you are responsible for maintaining the security of your credentials used to access any Digital Markets service or account, and you must report suspected unauthorized activity to us.</p> <p>We make reasonable efforts to restrict access to information to only those employees, contractors, and agents who need such access in order to operate, develop, improve, or deliver our programs, products, and services.</p> <h2 class="wp-block-heading" id="8-cookies-and-similar-technologies">8. Cookie Policy</h2> <p><strong>Effective Date</strong>: March 7th 2025</p> <p class="is-style-default has-min-20-max-26-font-size"><strong>What are cookies?</strong></p> <p>A cookie is a small text file which includes a unique identifier that is sent by a web server to the browser on your computer, mobile phone or any other internet enabled device when you visit an on-line site. Cookies and similar technologies are widely used to make websites work efficiently and to collect information about your online preferences. For simplicity, we refer to all these technologies as “cookies”.</p> <p>Some of our website pages may contain electronic images known as web beacons (also known as clear gifs, tags or pixels) that allow us to count users who have visited our pages. Web beacons collect only limited information, e.g. a cookie number, time and date of a page view, and a description of the page on which the web beacon resides. We may also carry web beacons placed by third party advertisers. These beacons do not carry any information that could directly identify you.</p> <p class="has-min-20-max-26-font-size"><strong>How do we use cookies?</strong></p> <p>We use cookies and other tracking technologies to customise content and advertising, provide social media features and to see how our visitors move through our website. We use this information to make decisions about ways to improve the services we offer you.</p> <p>We may engage third party tracking and advertising providers such as those named below to act on our behalf to track and analyse your usage of our website through the use of cookies. These third parties collect, and share with us, usage information about visits to our website and, sometimes by correlating this information with other information (e.g. your IP address), measure and research the effectiveness of our advertisements, track page usage, help us target our recommendations and advertising, and track use of our recommendations and advertisements.</p> <figure class="wp-block-table"><table><tbody><tr><th>Cookie Type</th><th>What these cookies do</th></tr><tr><td><strong>Strictly<br>Necessary<br>cookies</strong></td><td>These cookies are essential for parts of our website to operate. They enable users to move around our website and allow us to recognise a user within our website so that we can provide them with service they asked for such as remembering the user’s sign-in details.</td></tr><tr><td><strong>Performance<br>cookies</strong></td><td>These cookies collect information on how users use our websites, in order to help us improve areas such as navigation, and to help us fix technical issues or errors. For example, we use these cookies to help us understand how you arrive at our website, browse or use our website and highlight areas where we can improve our website.</td></tr><tr><td><strong>Functionality<br>cookies</strong></td><td>These cookies help us customise our website content based on a user’s preferences. They remember the user’s choices, their language, the country pages visited and any changes the user makes to text size or other parts of our website pages. The information these cookies collect may be anonymised and they cannot track browsing activity on other websites.</td></tr><tr><td><strong>Targeting / Advertising cookies</strong></td><td>We may use other cookies to target and re-target visitors to our websites with digital advertising that is most relevant to the user. These cookies are also used to limit the number of times you see an advert or particular content, as well as help measure the effectiveness of an advertising or marketing campaign. Using existing cookies from many sites already on your computer, we partner with 3rd party companies to deliver advertising to specific computers. For more information about digital advertising visit AdChoices at: <a href="http://www.youradchoices.com">www.youradchoices.com</a>.</td></tr><tr><td><strong>Behavioral<br>Advertising</strong></td><td>A subset of Targeting cookies that are used for the specific purpose of cross context behavioral advertising.</td></tr></tbody></table></figure> <p>If you have any questions regarding cookies which are deployed on our website, you can contact our Data Protection Officer at <a href="mailto:GDMprivacy@gartner.com">GDMprivacy@gartner.com</a>.</p> <p>You can find more information about cookies, behavioural advertising and online privacy at <a href="http://www.allaboutcookies.org">www.allaboutcookies.org</a> or <a href="http://www.youronlinechoices.eu">www.youronlinechoices.eu</a>.</p> <p class="has-min-20-max-26-font-size"><strong>How do I reject cookies?</strong></p> <p>You are able to opt out of cookies, depending on the region you reside in, by clicking here.</p> <p>Alternately, if you do not want to be tracked by Google Analytics cookies you can opt-out by installing a browser plug-in here: <a href="https://tools.google.com/dlpage/gaoptout/">https://tools.google.com/dlpage/gaoptout/</a></p> <p>At any time, you can prevent cookies from being set on your browser. For instructions on how to block, delete or disable any cookies, please consult your browser’s ‘Help’ or ‘Support’ section. Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our website.</p> <p>Please consult the following links for information on cookie management and blocking according to your browser: </p> <p>● Explorer: <a href="http://windows.microsoft.com/en-gb/internet-explorer/delete-manage-cookies#ie=ie-11 ">http://windows.microsoft.com/en-gb/internet-explorer/delete-manage-cookies#ie=ie-11 </a></p> <p>● Firefox: <a href="https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences ">https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences </a></p> <p>● Chrome: <a href="https://support.google.com/chrome/answer/95647?hl=en ">https://support.google.com/chrome/answer/95647?hl=en </a></p> <p>● Safari: <a href="https://support.apple.com/kb/PH19214?locale=en_GB">https://support.apple.com/kb/PH19214?locale=en_GB</a></p> <p>You can also find more information and manage cookie storage at: <a href="http://www.youronlinechoices.eu">www.youronlinechoices.eu</a>.</p> <h2 class="wp-block-heading" id="9-miscellaneous">9. Miscellaneous</h2> <h3 class="wp-block-heading" id="91-links">9.1 Links</h3> <p>We provide links to other websites or resources that are not part of the products, programs, or services run by UpCity. We do not control these websites or their privacy practices, and any information you provide to these sites is subject to the privacy notices of those sites and not this Policy.</p> <h3 class="wp-block-heading" id="92-changes-to-this-policy">9.2 Changes to this policy</h3> <p>From time to time, we may change and/or update this Policy. If this Policy changes in any way, we will post an updated version on the Site. We recommend you regularly review the Site to ensure that you are always aware of our information practices and any changes to such. Any changes to this Policy will go into effect on posting to this page.</p> <h2 class="wp-block-heading" id="10-california-privacy-rights-and-notice-of-collection">10. California Privacy Rights & Notice of Collection</h2> <p>California law requires us to provide California residents with additional information regarding how we collect, use, and share your personal information.</p> <p><strong>Categories of personal information we collect.</strong> Throughout this Policy, we discuss in detail the specific pieces of information we collect from and about users. Below are the categories of personal information we collect:</p> <ul class="wp-block-list"> <li>Identifiers (such as name and title, contact details, and company name);</li> <li>Internet or other network or device activity (such as browsing history or app usage);</li> <li>Inference data about you; and</li> <li>Other information that identifies or can be reasonably associated with you.</li> </ul> <p><strong>Use of categories of personal information.</strong> We may disclose the categories of personal information identified above for our operational purposes where the use is reasonably necessary and proportionate to achieve the operational purpose for which it was collected or processed, or for another compatible operational purpose.</p> <p><strong>Sale of Personal Information.</strong> Based on the definition of “sell” under California law and under current regulatory guidance, we do not believe we engage in such activity and have not engaged in such activity in the past twelve months (including that we do not “sell” the personal information of minors under 16 years of age). We do share certain information as set forth in Sections 1 and 2 of this Policy, and allow third parties to collect certain information about your activity, for example through cookies, as explained in our Cookie Policy.</p> <p><strong>Individual Rights.</strong> California law may provide you with certain rights and permit you to request the following:</p> <ul class="wp-block-list"> <li>Provide you the categories of personal information we have collected or disclosed about you in the last twelve months; the categories of sources of such information; the business or commercial purpose for collecting or selling your personal information; and the categories of third parties with whom we shared personal information.</li> <li>Provide access to and/or a copy of certain information we hold about you.</li> <li>Delete certain information we have about you.</li> </ul> <p>You may have the right to receive information about the financial incentives that we offer to you (if any). You also have the right to not be discriminated against (as provided for in applicable law) for exercising certain of your rights. Certain information may be exempt from such requests under applicable law. For example, we need certain types of information so that we can provide the Services to you and for compliance with applicable law. If you ask us to delete certain information, you may no longer be able to access or use the Services.</p> <p>If would like to exercise any of these rights, please email us at <a href="mailto:GDMPrivacy@gartner.com" target="_blank" rel="noreferrer noopener">GDMPrivacy@gartner.com</a> or send your written request to Data Protection Counsel, Americas, Gartner, 1201 Wilson Blvd., Arlington, VA. You will be required to verify your identify before we fulfill your request. You can also designate an authorized agent to make a request on your behalf. To do so, you must provide us with written authorization or a power of attorney, signed by you, for the agent to act on your behalf. You will still need to verify your identity directly with us.</p> <p>Subject to certain limits under California Civil Code § 1798.83, California residents may request certain information regarding our disclosure of information to third parties or their direct marketing purposes. To make such a request, please contact us as specified at the beginning of this Policy.</p> <p><strong>California Online Privacy Protection Act Notice Concerning Do Not Track Signals</strong></p> <p>Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. We do not recognize or respond to browser-related DNT signals, as the industry is currently working toward a common approach to responding to DNT. To learn more about Do Not Track, please click here.</p> <h2 class="wp-block-heading" id="11-nevada-privacy-rights">11. Nevada Privacy Rights</h2> <p>Nevada law requires us to provide certain Nevada consumers the ability to opt out of the “sale” of “personally identifiable information” as such terms are defined under Nevada law. We do not engage in such activity; however, if you are a Nevada resident who has purchased goods or services from us, you may submit a request to opt out of any potential future sales under Nevada law by emailing <a href="mailto:GDMPrivacy@gartner.com" target="_blank" rel="noreferrer noopener">GDMPrivacy@gartner.com</a>. 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