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data-collection-id="6058f5e1b75dd87a26b24d35" data-parallax-id="6058f5e1b75dd87a26b24d35" data-edit-main-image="Background"> <div class="Index-page-scroll-indicator hidden" data-controller="ScrollIndicator"> <div class="Index-page-scroll-indicator-text">Scroll</div> <svg class="Index-page-scroll-indicator-arrow Icon Icon--caretLarge--down" viewBox="0 0 48 23"> <use xlink:href="/assets/ui-icons.svg#caret-down-large-icon"></use> </svg> <div class="Index-page-scroll-indicator-line"></div> </div> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1616454355517" id="page-6058f5e1b75dd87a26b24d35"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-8a5086a8b55e67a50bd8"><div class="sqs-block-content"> <div class="sqs-html-content"> <h3 style="white-space:pre-wrap;">Helstrom</h3> </div> </div></div><div class="row sqs-row"><div class="col sqs-col-4 span-4"><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-5f51df0e6ccf98d7b925"><div class="sqs-block-content"> <div class="sqs-html-content"> <h2 style="white-space:pre-wrap;">A horror story through a child’s eyes</h2> </div> </div></div></div><div class="col sqs-col-8 span-8"><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-87dcc77653de1f9c1a2f"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="" style="white-space:pre-wrap;">What would it be like to grow up with a father who is possessed by pure evil? For the title sequence of Hulu’s Helstrom, we asked ourselves this question as the show explored the darker side of the Marvel universe. </p> </div> </div></div></div></div><div class="sqs-block horizontalrule-block sqs-block-horizontalrule" data-block-type="47" id="block-yui_3_17_2_1_1616454346567_8272"><div class="sqs-block-content"><hr /></div></div><div class="sqs-block video-block sqs-block-video" data-block-json="{"blockAnimation":"none","layout":"caption-hidden","overlay":false,"description":{"html":""},"html":"<iframe src=\"https://player.vimeo.com/video/466709043?app_id=122963&amp;wmode=opaque\" width=\"426\" height=\"240\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen=\"\" title=\"Hulu&amp;#039;s Helstrom - DK Main Title\"></iframe>","url":"https://vimeo.com/466709043","height":240,"thumbnailUrl":"https://i.vimeocdn.com/video/972479680_295x166.jpg","resolvedBy":"vimeo"}" data-block-type="32" id="block-00b189a7a0b524aab6c1"><div class="sqs-block-content"><div class="sqs-video-wrapper" data-provider-name="" data-html="<iframe src="https://player.vimeo.com/video/466709043?app_id=122963&wmode=opaque" width="426" height="240" frameborder="0" allow="autoplay; fullscreen" allowfullscreen="" title="Hulu&#039;s Helstrom - DK Main Title"></iframe>"></div></div></div><div class="sqs-block horizontalrule-block sqs-block-horizontalrule" data-block-type="47" id="block-yui_3_17_2_1_1616454120620_8542"><div class="sqs-block-content"><hr /></div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-e79bd3e902c43371b05d"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="" style="white-space:pre-wrap;">Working with showrunner Paul Zbyszewski, we created a range of drawings that spanned the character’s youth—as if some scenes were captured by a young child, while others were more sophisticated and interpretive, coming from a teenager’s POV. We married these visuals with a lighter upbeat track, pulling inspiration from 50’s pop standards, to create a strong and odd sense of irony.</p><p class="" style="white-space:pre-wrap;">We brought these drawings to life by using traditional cel animation, as if the memories are playing back within our character’s own imagination. We sketched thousands of individual frames, making sure the entire sequence was assembled by hand, and then digitally manipulated the frames to enhance the final style.</p> </div> </div></div><div class="sqs-block gallery-block sqs-block-gallery" data-aspect-ratio="50" data-block-json="{"methodOption":"transient","active-alignment":"center","aspectRatio":50,"auto-crop":true,"autoplay":true,"autoplay-duration":5,"blockAnimation":"none","collectionId":"6058f5e1b75dd87a26b24d14","controls":true,"design":"slider","show-meta":true,"show-meta-basic":true,"show-meta-only-title":false,"show-meta-only-description":false,"square-thumbs":true,"transientGalleryId":"6058f5e1b75dd87a26b24d14"}" data-block-type="8" id="block-bd1e1479c504ec33d8eb"><div class="sqs-block-content"> <div class=" sqs-gallery-container sqs-gallery-block-slider sqs-gallery-has-controls sqs-gallery-block-show-meta block-animation-none clear" > <div class="sqs-gallery"> <noscript><img 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<div class="sqs-gallery-controls"> <a tabindex="0" role="button" class="previous" aria-label="Previous Slide" ></a> <a tabindex="0" role="button" class="next" aria-label="Next Slide" ></a> </div> </div>  </div> </div></div><div class="sqs-block horizontalrule-block sqs-block-horizontalrule" data-block-type="47" id="block-yui_3_17_2_1_1616454120620_9133"><div class="sqs-block-content"><hr /></div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-yui_3_17_2_1_1616442871253_17039"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="" style="white-space:pre-wrap;">Viewers were drawn into the eerie mood of the show through the visuals and narrative that enrich our protagonists’ backstory. 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