Cursus d’apprentissage Créer des campagnes de publicité | LinkedIn Learning, anciennement Lynda.com

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Mettez aussi toutes les chances de votre côté en mettant en œuvre un plan marketing en ligne multicanal et en utilisant les campagnes de liens sponsorisés avec Google Ads. Vous découvrirez alors les différentes stratégies numériques qui vous permettront d'engager vos clients et d'accroître le retour sur vos investissements."> <meta name="twitter:description" content="Réussir une campagne publicitaire n'est pas une chose aisée. Vous apprendrez à travers ce parcours d'apprentissage à générer des revenus en diffusant de la publicité sur votre site Internet. Mettez aussi toutes les chances de votre côté en mettant en œuvre un plan marketing en ligne multicanal et en utilisant les campagnes de liens sponsorisés avec Google Ads. 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babybear:flex-none babybear:w-full"> <h1 class="top-card-layout__title font-sans text-lg papabear:text-xl font-bold leading-open text-color-text mb-0"> Créer des campagnes de publicité </h1> <h2 class="top-card-layout__headline break-words font-sans text-md leading-open text-color-text"> <span class="top-card__metadata"> 6 cours </span> <span class="top-card__metadata"> 13 heures de contenu </span> </h2>   <div class="top-card-layout__cta-container flex flex-wrap mt-0.5 papabear:mt-0 ml-[-12px]"> <a href="http://fr.linkedin.com/learning/subscription/products?courseSlug=creer-des-campagnes-de-publicite&destRedirectURL=https%3A%2F%2Ffr%2Elinkedin%2Ecom%2Flearning%2Fpaths%2Fcreer-des-campagnes-de-publicite&trk=path_info&upsellTrk=lil_upsell_path_info_subscription" data-tracking-control-name="lil_upsell_path_info_subscription" data-tracking-impression-name="lil_upsell_path_info_subscription" data-litms-tracking-control-name="lil_upsell_path_info_subscription" data-tracking-will-navigate class="top-card-layout__cta mt-2 ml-1.5 h-auto babybear:flex-auto top-card-layout__cta--primary btn-md btn-primary" data-test-live-top-card-sub-upsell> Démarrer mon mois d’essai gratuit </a>  </div> </div>  </div>   </div> </section> <div class="details mx-details-container-padding"> <div class="path-description"> <section class="core-section-container my-3 core-section-container--with-border border-b-1 border-solid border-color-border-faint m-0 py-3">    <div class="core-section-container__content break-words"> <p class="path-description__text">Réussir une campagne publicitaire n'est pas une chose aisée. Vous apprendrez à travers ce parcours d'apprentissage à générer des revenus en diffusant de la publicité sur votre site Internet. Mettez aussi toutes les chances de votre côté en mettant en œuvre un plan marketing en ligne multicanal et en utilisant les campagnes de liens sponsorisés avec Google Ads. Vous découvrirez alors les différentes stratégies numériques qui vous permettront d'engager vos clients et d'accroître le retour sur vos investissements.</p> <ul> <li> <p class="path-description__learning-outcome"><strong>Réalisez</strong> une campagne publicitaire efficace.</p> </li> <li> <p class="path-description__learning-outcome"><strong>Apprenez</strong> à utiliser les outils publicitaires de Google.</p> </li> <li> <p class="path-description__learning-outcome"><strong>Comprenez</strong> les stratégies du marketing en ligne.</p> </li> </ul> </div> </section> </div> <section class="core-section-container my-3 learning-path">  <h2 class="core-section-container__title section-title"> Cours </h2>  <div class="core-section-container__content break-words"> <ol class="learning-path__list"> <li class="learning-path__item"> <p class="learning-path__item-index"> 1 </p> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/les-fondements-du-marketing-en-ligne-22222341?trk=learning-path" data-tracking-control-name="learning-path" data-tracking-will-navigate> <span class="sr-only"> Les fondements du marketing en ligne </span> </a> <div class="base-main-card__media relative w-[228px] block h-[134px] overflow-hidden flex-shrink-0 rounded-[2px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px] "> <img alt="Les fondements du marketing en ligne" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0DAQGLKPlBDfJXPg/learning-public-crop_288_512/learning-public-crop_288_512/0/1683056341518?e=2147483647&v=beta&t=RJN2SsNwun7yiSyFAhnZeac6TLs3gqrCiYPc1pKYZPE"> <div class="main-learning-course-card__duration"> 2 h 17 m </div>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full"> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Les fondements du marketing en ligne </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden"> Par : Jean-François Detout </h4> <p class="base-main-card__description body-text text-color-text"> Grâce à cette formation de Jean-François Detout, réussissez votre transformation digitale et votre stratégie marketing en ligne. </p> <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item">7 321 vues</span> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item">Publié le 9 mai 2023</span> </div> </div>  </div> </li> <li class="learning-path__item"> <p class="learning-path__item-index"> 2 </p> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/l-essentiel-de-google-adsense?trk=learning-path" data-tracking-control-name="learning-path" data-tracking-will-navigate> <span class="sr-only"> L'essentiel de Google AdSense </span> </a> <div class="base-main-card__media relative w-[228px] block h-[134px] overflow-hidden flex-shrink-0 rounded-[2px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px] "> <img alt="L'essentiel de Google AdSense" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQE-E-ZGllyDBQ/learning-public-crop_288_512/learning-public-crop_288_512/0/1568667928037?e=2147483647&v=beta&t=_p7IbaTKTeFbVYX7qSoUU5ZiCvnSVWW_L9lGqvyLWzA"> <div class="main-learning-course-card__duration"> 3 h 11 m </div>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full"> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> L'essentiel de Google AdSense </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden"> Par : Nicolas Chartrain </h4> <p class="base-main-card__description body-text text-color-text"> Diffusez de la publicité sur votre site Internet avec Google AdSense. Voyez comment paramétrer votre compte et mettez en place des campagnes publicitaires à succès. </p> <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item">4 241 vues</span> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item">Publié le 27 oct. 2015</span> </div> </div>  </div> </li> <li class="learning-path__item"> <p class="learning-path__item-index"> 3 </p> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/l-essentiel-de-google-ads-22152162?trk=learning-path" data-tracking-control-name="learning-path" data-tracking-will-navigate> <span class="sr-only"> L'essentiel de Google Ads </span> </a> <div class="base-main-card__media relative w-[228px] block h-[134px] overflow-hidden flex-shrink-0 rounded-[2px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px] "> <img alt="L'essentiel de Google Ads" data-delayed-url="https://media.licdn.com/dms/image/v2/D560DAQFsYdQ31G5kfg/learning-public-crop_288_512/learning-public-crop_288_512/0/1680515557321?e=2147483647&v=beta&t=PNttCvfv6zfzIVHlB_OUlZviWaUWXPRqoJP6voiN2co"> <div class="main-learning-course-card__duration"> 1 h 35 m </div>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full"> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> L'essentiel de Google Ads </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden"> Par : Tony Carpentier </h4> <p class="base-main-card__description body-text text-color-text"> Découvrez Google Ads pour créer des campagnes publicitaires efficaces, optimiser votre présence dans les réseaux de recherche et performer en continu. </p> <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item">4 084 vues</span> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item">Publié le 6 avr. 2023</span> </div> </div>  </div> </li> <li class="learning-path__item"> <p class="learning-path__item-index"> 4 </p> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/creer-un-plan-de-marketing-integre-en-ligne?trk=learning-path" data-tracking-control-name="learning-path" data-tracking-will-navigate> <span class="sr-only"> Créer un plan de marketing intégré en ligne </span> </a> <div class="base-main-card__media relative w-[228px] block h-[134px] overflow-hidden flex-shrink-0 rounded-[2px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px] "> <img alt="Créer un plan de marketing intégré en ligne" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQGOnwpWYF_wQw/learning-public-crop_288_512/learning-public-crop_288_512/0/1567117768826?e=2147483647&v=beta&t=b1GFEk7Y6ojuza35ozmtSmwsO-7l7e9Uahf6_ZTiZzQ"> <div class="main-learning-course-card__duration"> 1 h 18 m </div>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full"> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Créer un plan de marketing intégré en ligne </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden"> Par : Didier Mazier </h4> <p class="base-main-card__description body-text text-color-text"> Identifiez les attentes et fixez les objectifs en équilibrant l’acquisition et l’engagement. Produisez et publiez des contenus solides selon un calendrier éditorial. </p> <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item">5 842 vues</span> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item">Publié le 30 juil. 2018</span> </div> </div>  </div> </li> <li class="learning-path__item"> <p class="learning-path__item-index"> 5 </p> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/gerer-la-communication-marketing-integree-en-ligne?trk=learning-path" data-tracking-control-name="learning-path" data-tracking-will-navigate> <span class="sr-only"> Gérer la communication marketing intégrée en ligne </span> </a> <div class="base-main-card__media relative w-[228px] block h-[134px] overflow-hidden flex-shrink-0 rounded-[2px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px] "> <img alt="Gérer la communication marketing intégrée en ligne" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQEDIFnagqI4pw/learning-public-crop_288_512/learning-public-crop_288_512/0/1598009861298?e=2147483647&v=beta&t=7ok3vW6zgaJCjWMnOS9YReE9Zy6FtKydznaOljFxeks"> <div class="main-learning-course-card__duration"> 1 h 46 m </div>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full"> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Gérer la communication marketing intégrée en ligne </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden"> Par : Didier Mazier </h4> <p class="base-main-card__description body-text text-color-text"> Abordez le marketing en ligne dans une optique intégrée. Choisissez les canaux pertinents et délivrez un message en résonance avec les valeurs partagées avec vos consommateurs. </p> <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item">12 081 vues</span> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item">Publié le 20 sept. 2016</span> </div> </div>  </div> </li> <li class="learning-path__item"> <p class="learning-path__item-index"> 6 </p> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/publicite-sur-les-reseaux-sociaux-creer-des-campagnes-efficaces?trk=learning-path" data-tracking-control-name="learning-path" data-tracking-will-navigate> <span class="sr-only"> Publicité sur les réseaux sociaux : Créer des campagnes efficaces </span> </a> <div class="base-main-card__media relative w-[228px] block h-[134px] overflow-hidden flex-shrink-0 rounded-[2px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px] "> <img alt="Publicité sur les réseaux sociaux : Créer des campagnes efficaces" data-delayed-url="https://media.licdn.com/dms/image/v2/D560DAQFRz8LR6oKefw/learning-public-crop_288_512/learning-public-crop_288_512/0/1682323142906?e=2147483647&v=beta&t=splHk1qgspf9rgHHXHCtPj3mwfhp9_9NIqqJ8YlrWis"> <div class="main-learning-course-card__duration"> 2 h 45 m </div>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full"> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Publicité sur les réseaux sociaux : Créer des campagnes efficaces </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden"> Par : Tony Carpentier </h4> <p class="base-main-card__description body-text text-color-text"> Créez des publicités originales, efficaces et performantes sur les réseaux sociaux comme Facebook, Instagram, Twitter, Snapchat ou TikTok. </p> <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item">6 252 vues</span> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item">Publié le 27 avr. 2023</span> </div> </div>  </div> </li> </ol> <div class="learning-path__upon-completion"> <icon class="learning-path__upon-completion-icon" data-svg-class-name="learning-path__upon-completion-icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/830lws4x89jt96ggsqmqcp32f"></icon> <span class="learning-path__upon-completion-text">Obtenez un badge d’accomplissement</span> </div> </div> </section> </div> </section> <section class="right-rail papabear:w-right-rail-width papabear:ml-column-gutter mamabear:max-w-[790px] mamabear:px-mobile-container-padding babybear:max-w-[790px] babybear:px-mobile-container-padding"> <section class="aside-section-container mb-4 path-instructors"> <h2 class="aside-section-container__title section-title"> Formateurs </h2>  <div class="aside-section-container__content break-words">  <a href="https://fr.linkedin.com/in/jfdetout?trk=learning-path" target="_self" data-tracking-control-name="learning-path" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Jean-François Detout  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words "> Scientific Director of MS MDCE and Practitioner Professor of Management level M2/MS/GEMBA. Independent consultant and trainer in strategy/digital marketing/e-commerce. Author of 3 books. </p>     </div>  </a>  <a href="https://fr.linkedin.com/in/nicolas-chartrain-8181132?trk=learning-path" target="_self" data-tracking-control-name="learning-path" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C5603AQFS-9W8-SecpQ/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1516247075339?e=2147483647&v=beta&t=uCXXm_jJAoQRXhWo5F8IJ2bcC0WqdQ-xQWe4g3XmRsY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Nicolas Chartrain  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words "> Stratégie et communication internet - Formateur indépendant chez Conseil Formation Internet </p>     </div>  </a>  <a href="https://fr.linkedin.com/in/tonycarpentier?trk=learning-path" target="_self" data-tracking-control-name="learning-path" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQG8BMRYvSvDQA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1616149200005?e=2147483647&v=beta&t=KwhRbL84wKnlJxBhlxDB02_W9ddfIq6RsdBcF123Hmg" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Tony Carpentier  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words "> Partenaire de votre réussite digitale | Développer son Marketing Digital et ses Compétences | 👉🏽 Enablers.io </p>     </div>  </a>  <a href="https://fr.linkedin.com/in/didiermazier?trk=learning-path" target="_self" data-tracking-control-name="learning-path" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E03AQGilwgYt97PCw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1591014686170?e=2147483647&v=beta&t=T9pWamBENKbSaixhNPAPz0aTQaK6i4f9QdI-3wx8JS8" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Didier Mazier  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words "> Ha! </p>     </div>  </a> </div> </section> <section class="aside-section-container mb-4 aside-topics"> <h2 class="aside-section-container__title section-title"> Sujets liés </h2>  <div class="aside-section-container__content break-words"> <ul class="aside-topics__pill-list"> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/developpement-web?trk=learning-path_aside-topics" data-tracking-control-name="learning-path_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Développement web </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/experience-utilisateur-16115211?trk=learning-path_aside-topics" data-tracking-control-name="learning-path_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Expérience utilisateur </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/marketing-3?trk=learning-path_aside-topics" data-tracking-control-name="learning-path_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Marketing </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/petites-entreprises-et-entrepreneuriat?trk=learning-path_aside-topics" data-tracking-control-name="learning-path_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Petites entreprises et entrepreneuriat </a> </li> </ul> </div> </section> </section> </main> <div class="pre-footer "> <section class="tw-linkster bg-cool-gray-20 browse-map" data-impression-id="learning-path_linkster" data-js-module-id="linkster"> <div class="max-w-screen-content-max-w w-full flex justify-between my-0 mx-auto mamabear:px-3 babybear:px-2 babybear:flex-col"> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Parcourez la catégorie business </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/strategie-et-analyse-metier?trk=learning-path_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-path_browsemap_link" data-tracking-will-navigate> Analyse et stratégie d'affaires </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/leadership-et-developpement-professionnel?trk=learning-path_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-path_browsemap_link" data-tracking-will-navigate> Compétences professionnelles </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/diversite-equite-et-inclusion-dei?trk=learning-path_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-path_browsemap_link" data-tracking-will-navigate> Diversité, équité, et inclusion (DEI&B) </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/developpement-de-carriere-16111848?trk=learning-path_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-path_browsemap_link" data-tracking-will-navigate> Développement de carrière </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/enseignement-et-pedagogie-16116198?trk=learning-path_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-path_browsemap_link" data-tracking-will-navigate> Enseignement et pédagogie </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/finance-et-comptabilite?trk=learning-path_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-path_browsemap_link" data-tracking-will-navigate> Finance et comptabilité </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/gestion-de-projet-16112729?trk=learning-path_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-path_browsemap_link" data-tracking-will-navigate> Gestion de projet </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/leadership-et-management-16112728?trk=learning-path_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-path_browsemap_link" data-tracking-will-navigate> Leadership et management </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/marketing-3?trk=learning-path_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-path_browsemap_link" data-tracking-will-navigate> Marketing </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/outils-et-logiciels-bureautiques?trk=learning-path_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-path_browsemap_link" data-tracking-will-navigate> Outils et logiciels bureautiques </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/petites-entreprises-et-entrepreneuriat?trk=learning-path_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-path_browsemap_link" data-tracking-will-navigate> Petites entreprises et entrepreneuriat </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/ressources-humaines-16117026?trk=learning-path_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-path_browsemap_link" data-tracking-will-navigate> Ressources humaines </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/service-clients-16113696?trk=learning-path_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-path_browsemap_link" data-tracking-will-navigate> Service client </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/ventes-16114566?trk=learning-path_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-path_browsemap_link" data-tracking-will-navigate> Ventes </a> </li> </ul> <a class="link tw-linkster-general-link" aria-label="Voir tous les cours en business" href="https://fr.linkedin.com/learning/topics/business-2?trk=learning-path_browsemap_general-link" data-tracking-control-name="learning-path_browsemap_general-link" data-tracking-will-navigate> Tout voir </a> </div> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Parcourez la catégorie créativité </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/aic-architecture-ingenierie-et-construction?trk=learning-path_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-path_browsemap_link" data-tracking-will-navigate> AIC (Architecture, ingénierie et construction) </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/animation-et-illustration?trk=learning-path_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-path_browsemap_link" data-tracking-will-navigate> Animation et illustration </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/audio-et-musique?trk=learning-path_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-path_browsemap_link" data-tracking-will-navigate> Audio et musique </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/design-web-et-ux?trk=learning-path_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-path_browsemap_link" data-tracking-will-navigate> Design web </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/experience-utilisateur-16115211?trk=learning-path_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-path_browsemap_link" data-tracking-will-navigate> Expérience utilisateur </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/fabrication-de-produit?trk=learning-path_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-path_browsemap_link" data-tracking-will-navigate> Fabrication de produit </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/graphisme?trk=learning-path_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-path_browsemap_link" data-tracking-will-navigate> Graphisme </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/motion-graphics-et-effet-speciaux-vfx?trk=learning-path_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-path_browsemap_link" data-tracking-will-navigate> Motion graphics et effet spéciaux (VFX) </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/retouche-d-images-photographie-2?trk=learning-path_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-path_browsemap_link" data-tracking-will-navigate> Retouche d'images & Photographie </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/video-audio-2?trk=learning-path_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-path_browsemap_link" data-tracking-will-navigate> Vidéo </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/visualisation-et-temps-reel?trk=learning-path_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-path_browsemap_link" data-tracking-will-navigate> Visualisation et temps réel </a> </li> </ul> <a class="link tw-linkster-general-link" aria-label="Voir tous les cours en 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class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hu_HU" data-locale="hu_HU" role="menuitem" lang="hu_HU"> Magyar (Hongrois) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Indonesia (Indonésien)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-in_ID" data-locale="in_ID" role="menuitem" lang="in_ID"> Bahasa Indonesia (Indonésien) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Italiano (Italien)" class="font-sans text-xs link block py-[5px] px-2 w-full 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focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ja_JP" data-locale="ja_JP" role="menuitem" lang="ja_JP"> 日本語 (Japonais) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="한국어 (Coréen)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ko_KR" data-locale="ko_KR" role="menuitem" lang="ko_KR"> 한국어 (Coréen) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="मराठी (Marathi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-mr_IN" data-locale="mr_IN" role="menuitem" lang="mr_IN"> मराठी (Marathi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Malaysia (Malaisien)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ms_MY" data-locale="ms_MY" role="menuitem" lang="ms_MY"> Bahasa Malaysia (Malaisien) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Nederlands (Néerlandais)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-nl_NL" data-locale="nl_NL" role="menuitem" lang="nl_NL"> Nederlands (Néerlandais) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Norsk (Norvégien)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-no_NO" data-locale="no_NO" role="menuitem" lang="no_NO"> Norsk (Norvégien) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ਪੰਜਾਬੀ (Penjabi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (Penjabi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Polski (Polonais)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (Polonais) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Português (Portugais)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (Portugais) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Română (Roumain)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Roumain) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Русский (Russe)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russe) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Svenska (Suédois)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Suédois) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="తెలుగు (Télougou)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Télougou) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ภาษาไทย (Thaï)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thaï) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Türkçe (Turc)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (Turc) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Українська (Ukrainien)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-uk_UA" data-locale="uk_UA" role="menuitem" lang="uk_UA"> Українська (Ukrainien) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tiạng Viạt (Vietnamien)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-vi_VN" data-locale="vi_VN" role="menuitem" lang="vi_VN"> Tiạng Viạt (Vietnamien) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="简体中文 (Chinois simplifié)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_CN" data-locale="zh_CN" role="menuitem" lang="zh_CN"> 简体中文 (Chinois simplifié) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="正體中文 (Chinois traditionnel)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_TW" data-locale="zh_TW" role="menuitem" lang="zh_TW"> 正體中文 (Chinois traditionnel) 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