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Gracenote et Amagi s'associent pour rationaliser le lancement de FAST

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contenu</em><br></p><p><strong>NEW YORK - 26 septembre 2024 - </strong>Nielsen's Gracenote, le principal fournisseur mondial de métadonnées de divertissement, fait équipe avec <a href="http://www.amagi.com" target="_blank" rel="noopener">Amagi</a>, un leader mondial de la technologie SaaS basée sur le cloud pour la diffusion et la télévision connectée (CTV), afin d'aider les propriétaires de contenu à capitaliser sur l'appétit des consommateurs pour les services de télévision en continu gratuits et financés par la publicité (FAST). Cette collaboration permet à Amagi de servir de guichet unique pour les clients, en simplifiant le processus de diffusion des programmes sur les principales plates-formes FAST et devant les téléspectateurs du monde entier avides de divertissement.</p><p>Les partenaires de contenu peuvent désormais accéder à certains produits Gracenote par le biais de la solution de création de canaux d'Amagi, offrant ainsi une plateforme unique pour une ingestion plus rapide des programmes et des horaires dans l'écosystème Gracenote . Cette intégration rationalise la mise sur le marché de FAST, permettant une gestion et une diffusion plus efficaces du contenu. Elle garantit également que les métadonnées du contenu des éditeurs sont normalisées et enrichies dès les premières étapes du processus de création de la chaîne FAST, puis rapidement transmises au vaste réseau de distribution mondial de Gracenote. En plus de bénéficier d'un processus rationalisé, les clients d'Amagi profiteront également d'une plus grande découvrabilité des programmes sur les plateformes FAST et d'une monétisation publicitaire accrue. </p><p>"FAST représente le prochain chapitre du streaming et les métadonnées de contenu sont le principal moteur d'engagement qui alimente l'évolution", a déclaré Tim Cutting, Chief Revenue Officer chez Gracenote. "Notre collaboration avec Amagi aide les éditeurs de contenu à accélérer la mise sur le marché de FAST afin qu'ils puissent capitaliser sur l'opportunité et générer de la monétisation dès maintenant."</p><p>"Notre accord avec Gracenote s'aligne parfaitement avec notre mission de simplifier et d'accélérer la monétisation du contenu dans l'écosystème CTV qui évolue rapidement", a déclaré KA Srinivasan, cofondateur et Chief Revenue Officer d'Amagi. "En intégrant les services d'enrichissement et de normalisation des métadonnées de Gracenotedans notre workflow de diffusion et de distribution de contenu basé sur le cloud, nous permettons aux propriétaires de contenu d'apporter leurs programmes au public plus efficacement que jamais - en réduisant le temps de mise sur le marché et en améliorant la découvrabilité du contenu sur les principales plates-formes FAST. Cette collaboration marque une étape importante dans la rationalisation du processus de création et de distribution des chaînes FAST". </p><p>Ce nouvel accord entre Gracenote et Amagi, leaders dans leurs domaines respectifs de la chaîne de valeur du streaming, est bénéfique pour l'industrie et les consommateurs. En facilitant une mise sur le marché plus efficace, les entreprises accélèrent conjointement la distribution et la monétisation des contenus, attirant ainsi davantage de programmateurs et améliorant la découverte des contenus sur les principales plateformes de diffusion en continu. Les téléspectateurs, qui se tournent de plus en plus vers des services gratuits financés par la publicité pour satisfaire leur appétit de contenu de qualité, en profitent finalement.</p><p>Gracenote participera à la conférence LA FAST 2024 d'Amagi le 1er octobre. Pour en savoir plus, <a href="https://www.amagi.com/events/la-fast" target="_blank" rel="noopener">cliquez ici</a>.</p><h3 class="wp-block-heading">À propos de Gracenote </h3><p>Gracenote est l'unité commerciale de données de contenu de Nielsen, qui fournit des métadonnées de divertissement, des identifiants de contenu et des offres connexes aux principaux créateurs, distributeurs et plateformes du monde. Gracenote a agrégé, normalisé et enrichi les métadonnées de base des programmes couvrant plus de 40 millions de titres dans plus de 260 catalogues de diffusion en continu dans 35 langues et plus de 80 pays. La technologie Gracenote permet des capacités avancées de navigation et de découverte de contenu aidant les individus à se connecter facilement aux émissions de télévision, aux films, à la musique et aux sports qu'ils aiment, tout en fournissant des analyses de contenu puissantes qui simplifient des décisions d'affaires complexes. Pour plus d'informations, visitez le site <a href="https://gracenote.com/fr/">Gracenote.com</a>.</p><h3 class="wp-block-heading">À propos d'Amagi</h3><p>Amagi est une société de technologie des médias de nouvelle génération qui fournit des solutions de diffusion en nuage et de publicité ciblée aux plateformes de télédiffusion et de télédiffusion en continu. Amagi permet aux propriétaires de contenu de lancer, de distribuer et de monétiser des chaînes linéaires en direct sur des plates-formes de services vidéo et de télévision en continu financés par la publicité gratuite. Amagi offre également des services gérés dans le nuage 24×7, apportant simplicité, automatisation avancée et transparence à toutes les opérations de diffusion. Dans l'ensemble, Amagi soutient plus de 800 marques de contenu, plus de 800 chaînes de diffusion et plus de 5 000 chaînes sur sa plateforme dans plus de 150 pays. Amagi est présent à New York, Los Angeles, Toronto, Mexico, Londres, Paris, Sydney, Séoul, Singapour, et a des opérations de diffusion à New Delhi, ainsi que des centres d'innovation à Bengaluru, Zagreb et Łódź.</p><h3 class="wp-block-heading">Contacts avec les médias</h3><h4 class="wp-block-heading">Gracenote</h4><p>Mark Yamada</p><p>Vice-président de la communication</p><p><a href="mailto:mark.yamada@nielsen.com">mark.yamada@nielsen.com</a></p><h4 class="wp-block-heading">Amagi</h4><p>Aashish Washikar</p><p>Directeur de la communication d'entreprise</p><p><a href="mailto:aashish.washikar@amagi.com">aashish.washikar@amagi.com</a></p></div><div class="gracenote-news__bottom"><div class="gracenote-news__tags"><h6>Tags associés</h6><div class="gracenote-news__tags-wrap"><a href="https://gracenote.com/fr/secondary-tag/content/">Contenu</a><a href="https://gracenote.com/fr/secondary-tag/content-tv/">Contenu, TV</a><a href="https://gracenote.com/fr/secondary-tag/metadata/">Métadonnées</a><a 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value="Pharmaceuticals">Produits pharmaceutiques</option><option value="Publishing">Édition</option><option value="Radio">Radio</option><option value="Real Estate">Immobilier</option><option value="Retail">Vente au détail</option><option value="Sports">Sports</option><option value="Technology">Technologie</option><option value="Telecommunications">Télécommunications</option><option value="Television &amp; Cable">Télévision et câble</option><option value="Video Gaming">Jeux vidéo</option></select></span><br /><span class="wpcf7-form-control-wrap" data-name="country"><select class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false" name="country"><option value="">Lieu*</option><option value="Afghanistan">Afghanistan</option><option value="Aland Islands">Aland (Îles)</option><option value="Albania">Albanie</option><option value="Algeria">Algérie</option><option value="Andorra">Andorre</option><option value="Angola">Angola</option><option 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value="Colombia">Colombie</option><option value="Comoros">Comores</option><option value="Congo, the Democratic Republic of the">Congo, République démocratique du</option><option value="Congo">Congo</option><option value="Cook Islands">Îles Cook</option><option value="Costa Rica">Costa Rica</option><option value="Cote d’Ivoire">Côte d'Ivoire</option><option value="Croatia">Croatie</option><option value="Cuba">Cuba</option><option value="Curaçao">Curaçao</option><option value="Cyprus">Chypre</option><option value="Czech Republic">République tchèque</option><option value="Denmark">Danemark</option><option value="Djibouti">Djibouti</option><option value="Dominican Republic">République dominicaine</option><option value="Dominica">Dominique</option><option value="Ecuador">Équateur</option><option value="Egypt">Égypte</option><option value="El Salvador">El Salvador</option><option value="Equatorial Guinea">Guinée équatoriale</option><option value="Eritrea">Erythrée</option><option 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value="Guernsey">Guernesey</option><option value="Guinea-Bissau">Guinée-Bissau</option><option value="Guinea">Guinée</option><option value="Guyana">Guyane</option><option value="Haiti">Haïti</option><option value="Heard Island and McDonald Islands">Île Heard et îles McDonald</option><option value="Holy See (Vatican City State)">Saint-Siège (État de la Cité du Vatican)</option><option value="Honduras">Honduras</option><option value="Hungary">Hongrie</option><option value="Iceland">Islande</option><option value="India">Inde</option><option value="Indonesia">Indonésie</option><option value="Iran">L'Iran</option><option value="Iraq">L'Irak</option><option value="Ireland">Irlande</option><option value="Isle of Man">Île de Man</option><option value="Israel">Israël</option><option value="Italy">Italie</option><option value="Jamaica">Jamaïque</option><option value="Japan">Japon</option><option value="Jersey">Jersey</option><option value="Jordan">Jordanie</option><option 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value="Nicaragua">Nicaragua</option><option value="Nigeria">Nigéria</option><option value="Niger">Niger</option><option value="Niue">Niue</option><option value="Norfolk Island">Île Norfolk</option><option value="Norway">Norvège</option><option value="Oman">Oman</option><option value="Pakistan">Pakistan</option><option value="Palestine">Palestine</option><option value="Panama">Panama</option><option value="Papua New Guinea">Papouasie-Nouvelle-Guinée</option><option value="Paraguay">Paraguay</option><option value="Peru">Pérou</option><option value="Philippines">Philippines</option><option value="Pitcairn">Pitcairn</option><option value="Poland">Pologne</option><option value="Portugal">Portugal</option><option value="Qatar">Qatar</option><option value="Reunion">Réunion</option><option value="Romania">Roumanie</option><option value="Russian Federation">Fédération de Russie</option><option value="Rwanda">Rwanda</option><option value="Saint Barthélemy">Saint Barthélemy</option><option value="Saint Helena, Ascension and Tristan da Cunha">Sainte-Hélène, Ascension et Tristan da Cunha</option><option value="Saint Kitts and Nevis">Saint-Kitts-et-Nevis</option><option value="Saint Lucia">Sainte-Lucie</option><option value="Saint Martin (French part)">Saint Martin (partie française)</option><option value="Saint Pierre and Miquelon">Saint-Pierre et Miquelon</option><option value="Saint Vincent and the Grenadines">Saint-Vincent-et-les-Grenadines</option><option value="Samoa">Samoa</option><option value="San Marino">Saint-Marin</option><option value="Sao Tome and Principe">Sao Tomé et Principe</option><option value="Saudi Arabia">Arabie Saoudite</option><option value="Senegal">Sénégal</option><option value="Serbia">Serbie</option><option value="Seychelles">Seychelles</option><option value="Sierra Leone">Sierra Leone</option><option value="Singapore">Singapour</option><option value="Sint Maarten (Dutch part)">Sint Maarten (partie néerlandaise)</option><option value="Slovakia">Slovaquie</option><option value="Slovenia">Slovénie</option><option value="Solomon Islands">Îles Salomon</option><option value="Somalia">Somalie</option><option value="South Africa">Afrique du Sud</option><option value="South Georgia and the South Sandwich Islands">Géorgie du Sud et îles Sandwich du Sud</option><option value="South Sudan">Sud Soudan</option><option value="Spain">Espagne</option><option value="Sri Lanka">Sri Lanka</option><option value="Sudan">Soudan</option><option value="Suriname">Suriname</option><option value="Svalbard and Jan Mayen">Svalbard et Jan Mayen</option><option value="Swaziland">Swaziland</option><option value="Sweden">Suède</option><option value="Switzerland">Suisse</option><option value="Syrian Arab Republic">République arabe syrienne</option><option value="Taiwan">Taïwan</option><option value="Tajikistan">Tadjikistan</option><option value="Tanzania, United Republic of">Tanzanie, République unie de</option><option value="Thailand">Thaïlande</option><option value="Timor-Leste">Timor-Leste</option><option value="Togo">Togo</option><option value="Tokelau">Tokelau</option><option value="Tonga">Tonga</option><option value="Trinidad and Tobago">Trinité-et-Tobago</option><option value="Tunisia">Tunisie</option><option value="Turkey">Turquie</option><option value="Turkmenistan">Turkménistan</option><option value="Turks and Caicos Islands">Îles Turks et Caicos</option><option value="Tuvalu">Tuvalu</option><option value="Uganda">Ouganda</option><option value="Ukraine">Ukraine</option><option value="United Arab Emirates">Émirats arabes unis</option><option value="United Kingdom">Royaume-Uni</option><option value="United States">États-Unis</option><option value="Uruguay">Uruguay</option><option value="Uzbekistan">Ouzbékistan</option><option value="Vanuatu">Vanuatu</option><option value="Venezuela">Venezuela</option><option value="Vietnam">Vietnam</option><option value="Virgin Islands, British">Îles Vierges 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