Seven proven tactics to hit home runs with your customer marketing and advocacy programs

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43 L 48.796875 43 C 48.275261 38.532432 44.604108 35 40 35 z M 40 37 C 43.877484 37 47 40.122516 47 44 C 47 47.877484 43.877484 51 40 51 C 36.122516 51 33 47.877484 33 44 C 33 40.122516 36.122516 37 40 37 z M 18 46 C 10.306206 46 4 52.306206 4 60 L 4 64 L 26.269531 64 C 25.457834 65.84109 25 67.868987 25 70 L 25 74 L 55 74 L 55 71 L 55 70 C 55 67.868987 54.542166 65.84109 53.730469 64 L 76 64 L 76 60 C 76 52.306206 69.693794 46 62 46 C 55.158556 46 49.446319 50.988522 48.257812 57.503906 C 45.884282 55.926028 43.045242 55 40 55 C 36.954758 55 34.115718 55.926028 31.742188 57.503906 C 30.553681 50.988522 24.841444 46 18 46 z M 18 48 C 24.245162 48 29.37815 52.832416 29.921875 58.941406 C 28.934708 59.842395 28.067924 60.868215 27.347656 62 L 6 62 L 6 60 C 6 53.397794 11.397794 48 18 48 z M 62 48 C 68.602206 48 74 53.397794 74 60 L 74 62 L 52.652344 62 C 51.932076 60.868215 51.065292 59.842395 50.078125 58.941406 C 50.62185 52.832416 55.754838 48 62 48 z M 40 57 C 47.153388 57 53 62.846612 53 70 L 53 72 L 27 72 L 27 70 C 27 62.846612 32.846612 57 40 57 z M 8 58 C 7.449 58 7 58.449 7 59 C 7 59.551 7.449 60 8 60 C 8.551 60 9 59.551 9 59 C 9 58.449 8.551 58 8 58 z M 12 58 C 11.449 58 11 58.449 11 59 C 11 59.551 11.449 60 12 60 C 12.551 60 13 59.551 13 59 C 13 58.449 12.551 58 12 58 z M 16 58 C 15.449 58 15 58.449 15 59 C 15 59.551 15.449 60 16 60 C 16.551 60 17 59.551 17 59 C 17 58.449 16.551 58 16 58 z M 20 58 C 19.449 58 19 58.449 19 59 C 19 59.551 19.449 60 20 60 C 20.551 60 21 59.551 21 59 C 21 58.449 20.551 58 20 58 z M 24 58 C 23.449 58 23 58.449 23 59 C 23 59.551 23.449 60 24 60 C 24.551 60 25 59.551 25 59 C 25 58.449 24.551 58 24 58 z M 28 58 C 27.449 58 27 58.449 27 59 C 27 59.551 27.449 60 28 60 C 28.551 60 29 59.551 29 59 C 29 58.449 28.551 58 28 58 z M 52 58 C 51.449 58 51 58.449 51 59 C 51 59.551 51.449 60 52 60 C 52.551 60 53 59.551 53 59 C 53 58.449 52.551 58 52 58 z M 56 58 C 55.449 58 55 58.449 55 59 C 55 59.551 55.449 60 56 60 C 56.551 60 57 59.551 57 59 C 57 58.449 56.551 58 56 58 z M 60 58 C 59.449 58 59 58.449 59 59 C 59 59.551 59.449 60 60 60 C 60.551 60 61 59.551 61 59 C 61 58.449 60.551 58 60 58 z M 64 58 C 63.449 58 63 58.449 63 59 C 63 59.551 63.449 60 64 60 C 64.551 60 65 59.551 65 59 C 65 58.449 64.551 58 64 58 z M 68 58 C 67.449 58 67 58.449 67 59 C 67 59.551 67.449 60 68 60 C 68.551 60 69 59.551 69 59 C 69 58.449 68.551 58 68 58 z M 72 58 C 71.449 58 71 58.449 71 59 C 71 59.551 71.449 60 72 60 C 72.551 60 73 59.551 73 59 C 73 58.449 72.551 58 72 58 z M 30 68 C 29.449 68 29 68.449 29 69 C 29 69.551 29.449 70 30 70 C 30.551 70 31 69.551 31 69 C 31 68.449 30.551 68 30 68 z M 34 68 C 33.449 68 33 68.449 33 69 C 33 69.551 33.449 70 34 70 C 34.551 70 35 69.551 35 69 C 35 68.449 34.551 68 34 68 z M 38 68 C 37.449 68 37 68.449 37 69 C 37 69.551 37.449 70 38 70 C 38.551 70 39 69.551 39 69 C 39 68.449 38.551 68 38 68 z M 42 68 C 41.449 68 41 68.449 41 69 C 41 69.551 41.449 70 42 70 C 42.551 70 43 69.551 43 69 C 43 68.449 42.551 68 42 68 z M 46 68 C 45.449 68 45 68.449 45 69 C 45 69.551 45.449 70 46 70 C 46.551 70 47 69.551 47 69 C 47 68.449 46.551 68 46 68 z M 50 68 C 49.449 68 49 68.449 49 69 C 49 69.551 49.449 70 50 70 C 50.551 70 51 69.551 51 69 C 51 68.449 50.551 68 50 68 z"/></svg> </a> </div> <main id="site-main" class="site-main outer site-main-post has-post-image"> <div class="feature-post-wrapper"> <article class="post-full post tag-customer-advocacy tag-customer-marketing tag-article tag-membership-content "> <section class="post-full-content Customer advocacy"> <header class="post-full-header"> <div class="post-full-header-wrapper"> <section class="post-full-meta"> <time class="post-full-meta-date" datetime=" 2023-03-02">2 March 2023</time> <span class="reading-time">11 min read</span> </section> <h1 class="post-full-title">7 proven tactics to hit home runs with your customer marketing and advocacy programs</h1> <section class="post-full-meta"> <a href="/tag/customer-advocacy/">Customer advocacy</a> </section> <div class="post-author-with-linkedin-wrapper"> <div class="post-author-wrapper"> <section class="post-full-authors"> <section class="author-card"> <a href="/author/gal/"> <img class="author-profile-image" src="/content/images/size/w300/2022/09/Gal-Brain.jpeg" alt="Gal Biran" /> <section class="author-card-content"> <h4 class="author-card-name">Gal Biran</h4> <div class="post-full-footer-right"> <div class="author-card-button">Read More</div> </div> </section> </a> </section> </section> </div> </div> </div> <div class="post-full-image" style="background-image: url(/content/images/2023/03/maciej-pienczewski-mi-tM1XMF84-unsplash--1-.jpg);"> </div> </header> <div class="post-content"> <aside class="toc-container"> </aside> <p>Hi, my name is Gal, and I'm the CEO and Co-founder of Crowdvocate. We're going to talk about the seven tactics that will help you hit home runs with your programs.</p><p> Here’s a quick look at these tactics before we dive in:</p><ul><li>Create a solid plan</li><li>Maintain solid collaboration with other departments</li><li>Get more nominations and repetition</li><li>Personalize customer engagement at scale</li><li>Walk the walk and talk the VOC</li><li>Track and attribute</li><li>Share your success<br></li></ul><p>Let's get started. <br></p><h2 id="create-a-solid-plan"><strong>Create a solid plan</strong></h2><p>The first thing – and I can't emphasize this enough – is to have the right program strategy. It’s so important to go to the drawing board and plan before you start doing anything. Here are a principles to keep in mind:</p><ul><li><strong>Define the strategy and KPIs</strong> – What are the goals for the first year? How do those <a href="https://www.customermarketingalliance.com/indicators-for-success-why-the-difference-between-okrs-and-kpis-are-important/">KPIs</a> align with the company's objectives?</li><li><strong>Collaboration is key </strong>– How will you collaborate with other departments?</li><li><strong>Talk to customers</strong> – What would make it valuable for them to be advocates or champions? What are they expecting from the company? How can they influence and contribute? What are they willing to do?</li><li><strong>Measure and share</strong> – You want to be able to track your numeric results and revenue influence, and don’t be afraid to blow your own horn!</li><li><strong>Don't start with the platform</strong> – Start with a plan. </li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.customermarketingalliance.com/make-a-perfect-customer-marketing-plan-in-30-60-and-90-days/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Make a perfect customer marketing plan in 30,60, and 90 days</div><div class="kg-bookmark-description">So, you’ve kickstarted customer marketing at your company, but now you need a plan to secure it within your business journey. This template will help you create and optimize your marketing strategy, developing a roadmap for the future.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.customermarketingalliance.com/content/images/size/w256h256/2022/04/android-chrome-192x192.png" alt=""><span class="kg-bookmark-author">Customer Marketing Alliance</span><span class="kg-bookmark-publisher">Eve Chatfield</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.customermarketingalliance.com/content/images/2022/07/2h-media-cdDDWLezAJ0-unsplash--1-.jpg" alt=""></div></a></figure><p><br>Now let’s look at how you can begin to build your plan.<br></p><h3 id="step-one-understand-the-strategic-goals-of-your-company-and-make-sure-that-you-know-how-the-program-contributes-to-them"><strong>Step one: Understand the strategic goals of your company and make sure that you know how the program contributes to them</strong></h3><p>I'll give you an example. If the company is aiming for more upsells, your program should leverage advocacy and customer marketing activities to create more upsells. There are several ways to do that. You can upsell to customers who engage in your program. You can capture stories from customers who've already upsold and leverage them in the upsell motion. You could even do upsell reference calls or meetups. <br></p><h3 id="step-two-show-how-you%E2%80%99re-going-to-measure-the-impact-of-the-program"><strong>Step two: Show how you’re going to measure the impact of the program</strong></h3><p>Once you’ve aligned your program’s goals with the company's goals, you have to show how you're going to measure your impact. If, for example, the program is about improving the company’s presence on G2, you want to show what the situation is today, what you hope it's going to be, and how you’re going to measure it. Maybe you want to track the number of reviews, the quality of the reviews, and the types of companies that are leaving those reviews. </p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.customermarketingalliance.com/how-to-measure-the-success-of-your-customer-advocacy-program/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">How to measure the success of your customer advocacy program</div><div class="kg-bookmark-description">Being able to successfully measure your programs is what’s going to help you unlock more headcount, resources, and budget and be seen as a trusted partner and resource across your organization</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.customermarketingalliance.com/content/images/size/w256h256/2022/04/android-chrome-192x192.png" alt=""><span class="kg-bookmark-author">Customer Marketing Alliance</span><span class="kg-bookmark-publisher">Eve Chatfield</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.customermarketingalliance.com/content/images/2022/12/miguel-a-amutio-ngZ4V-myG5s-unsplash--1-.jpg" alt=""></div></a></figure><h3 id="step-three-build-a-quarterly-plan"><strong>Step three: Build a quarterly plan</strong></h3><p>A year is a lot to tackle at once. Instead, think about your KPIs for each quarter and how you’re going to evolve your program – and make sure you don’t try to do everything in Q1. <br></p><h3 id="step-four-gradually-roll-out-your-sub-programs"><strong>Step four: Gradually roll out your sub-programs</strong></h3><p>Let's say you want to do the three R's – referrals, reviews, and <a href="https://www.customermarketingalliance.com/why-customer-references-are-important-and-how-best-to-use-them/">references</a> – and you also want to get customer feedback. Don't do all of that at once. Which elements are you going to start with? Which ones are you going to roll out later? How will you get there? Show how that evolves over the first year.<br></p><h3 id="step-five-communicate-your-program-and-its-successes">Step five: Communicate your program and its successes</h3><p>Your internal teams should know when you roll out a new sub-program and, as it progresses, how it’s going, so share your updates and repeat. <br></p><h2 id="maintain-solid-collaboration-with-other-departments"><strong>Maintain solid collaboration with other departments</strong></h2><p>You want to be able to map the stakeholders in each department and what's in it for them internally. Sales is easy – they want reference calls, logos, and customer stories they can use as evidence. But what's in it for customer success, product, product marketing, PR, and event marketing? You want to show how your advocacy program is going to help each team to succeed.<br></p><p>You want to be super specific about how you work with your internal stakeholders. Let’s say you’re setting up a customer advisory board (CAB) – tell your colleagues how many customers you need them to nominate and by what date. Likewise, you need to tell them exactly when and how you’re going to help them.<br></p><p>It’s also important to gather internal feedback. After each activity, ask your stakeholders, “How was that speaker?” “How was that reference?” “How did that help?” That builds collaboration so people keep your program in mind and think about how they can leverage it more.<br></p><p>Part of cross-departmental collaboration is giving your stakeholders access and transparency. They should be able to see inside your <a href="https://www.customermarketingalliance.com/what-is-customer-relationship-marketing/">CRM</a> or get email updates on what's happening. Let them know about the nominations you’ve received for your reference program, tell them about your most active advocates, and give them updates on the new content you've generated. All of those things will your stakeholders that when you work together, you achieve your shared goals. <br></p><p>Another thing is to give kudos. If somebody is nominating a lot of customers and helping you to meet your reference program’s goals, give them a shout-out. If a CSM helps you get an amazing customer story, share that win. When you give people kudos, they’ll be sure to give you it back and help you more.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.customermarketingalliance.com/how-to-make-and-structure-your-marketing-goals-why-its-important-for-them-to-be-flexible/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">How to make and structure your marketing goals: Be flexible</div><div class="kg-bookmark-description">Goal setting’s an important thing to do with your internal network for many reasons. When done correctly, goal setting can help streamline, optimize, and enthuse your working environment and processes.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.customermarketingalliance.com/content/images/size/w256h256/2022/04/android-chrome-192x192.png" alt=""><span class="kg-bookmark-author">Customer Marketing Alliance</span><span class="kg-bookmark-publisher">Eve Chatfield</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.customermarketingalliance.com/content/images/2022/06/gabriel-sanchez-_YQ199RNF48-unsplash--1-.jpg" alt=""></div></a></figure><h2 id="get-more-nominations-and-repetition"><strong>Get more nominations and repetition</strong></h2><p>The third thing is to look at how you’re going to grow nominations and create repetition within your program. It’s a great idea to have multiple methods of growing your pool. A lot of people will just have CSMs or sales putting forward nominees, and sometimes that works, but the issue is you then need to beg them to keep on doing it. <br></p><p>So what are some other ways? Maybe you want to create trigger-based nominations. An easy trigger to think about is NPS. If a customer gave you a score of nine or 10, of course you want to reach out to them. That’s a simple one. <br></p><p>What about other triggers? Maybe they were active in the community – that could be a trigger for you to reach out and ask if they want to be in your program. What about bulk invites for customers that participate in your events? There are a lot of different ways to add more people to your programs beyond nominations.<br></p><p>You want to make sure your whole program is visible to the entire company. That way, teams other than the usual suspects (salespeople and CSMs) can jump in. Think about your product people – if they're doing product interviews or talking to beta customers, couldn't they also nominate them for the program? If the support team closes a ticket and the customer is happy, couldn't they nominate that customer for the program? <br></p><p>You want to have triggers not only for nominations but for repetition. For example, if you’re looking for reviews and you want to renew them annually, just create a trigger for that. One year after a customer’s first review, send them an email saying, “Hey, that review you did last year was amazing. Want to do another one?” Or if one of your advocates goes for an upsell, ask if you can get the story of why they chose to upgrade to this feature. <br></p><p>To create repetition within your programs, make sure that you choose moments that trigger a new ask. You want to make this streamlined and automated; otherwise, you’ll spend hours doing it manually.<br></p><p>You also want to make this repetition valuable to your advocates. For example, you might create a framework where the more a customer engages with your program, the better perks or status they get – loyalty program stuff. You want to make sure they understand that if they do a certain number of activities within a certain timeframe, they can reach a certain tier and get access to certain rewards.<br></p><p>Of course, you’ll need to track everything and see what works and what doesn't. Some triggers will work; some won't. Some nominations will work; some won't. That’s okay. Those learnings will help your program to grow. <br></p><p>Finally, it’s a great idea to reward the internal stakeholders who put forward the most nominations. You might want to create a kind of quarterly competition for the title of nomination champion. <br></p><h2 id="personalize-customer-engagement-at-scale"><strong>Personalize customer engagement at scale</strong></h2><p>This is probably the most important thing: customer engagement at scale has to be personalized. You want to create <a href="https://www.customermarketingalliance.com/streamline-customer-marketing-with-journey-and-product-insights-to-impact-advocacy-and-upsell/">journey-based advocacy and engagement</a>, and it shouldn’t be gated but open to your entire customer base. To build this kind of program, you’ll need to leverage automation to trigger the right call to action to the right customer at the right time through the right channel. <br></p><p>Some people will engage with you by email. Some people will log into a program portal hub. Some people will engage through the community. Some people will respond to in-app messages. You want to engage your customer base, where, when, and how they want you, and you want to personalize that engagement so it's meaningful for them. <br></p><p>Did they just write something in the community? Let's take that and say, “Hey, thank you for contributing to our community. Would you like to speak at an event? Did they just finish a course? “Hey, it's amazing that you finished that course! Let's celebrate! By the way, can you go write a review on G2?” <br></p><p>You want to be able to understand where they are on their journey with you and then contextually reach out based on that last action. That action doesn't have to be advocacy – it can be any kind of engagement. Use that engagement as an opportunity to take them to the next level and it will make a huge difference.</p><h2 id="walk-the-walk-and-talk-the-voc"><strong>Walk the walk and talk the VOC</strong></h2><p>Let's talk about walking the walk and talking the VOC. The <a href="https://www.customermarketingalliance.com/what-does-voc-stand-for-the-fundamental-core-of-good-marketing/">voice of the customer</a> should be heard inside the company. This is crucial for conveying the right message internally to help you succeed – you want to leverage the voice of the customer and push it to every department. <br></p><p>One way of doing that is creating mini <a href="https://www.customermarketingalliance.com/customer-advisory-boards-what-they-are-and-how-to-do-them-well/">CABs</a> for each division. Why should CABs be only for executives? Why isn't there also a CAB for product, a CAB for customer success, a CAB for sales, and so on? Why can't each department meet with several customers on a regular basis? This is the best way to take customer feedback and use it to create a customer-obsessed company. <br></p><p>Share survey data and review data. At Crowdvocate, one of the things that we do is push reviews into Salesforce; that way, whenever anybody goes to look at an account, they get a fuller picture of how happy the customer is and why. We can also share those reviews in all-hands and whatnot, so everybody gets to hear the voice of the customer.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.customermarketingalliance.com/the-cma-guide-to-voice-of-the-customer-voc/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">CMA’s guide to Voice of the Customer (VoC)</div><div class="kg-bookmark-description">This is an in-depth guide on the many different areas of VoC and how it can be used to improve your business. There are many more areas to learn about and how to implement VoC in your business.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.customermarketingalliance.com/content/images/size/w256h256/2022/04/android-chrome-192x192.png" alt=""><span class="kg-bookmark-author">Customer Marketing Alliance</span><span class="kg-bookmark-publisher">Eve Chatfield</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.customermarketingalliance.com/content/images/2022/11/neil-godding-NMbZ7QM3XWM-unsplash--1-.jpg" alt=""></div></a></figure><h2 id="track-and-attribute"><strong>Track and attribute</strong></h2><p>Everything we’ve covered so far can drive amazing impact, but without any proof of that impact, it will be very hard to get people to care so you can secure more budget. You need to measure what matters, and, like it or not, what matters is dollars. <br></p><p>At the end of the day, you and your management team need to agree on the KPIs that you’ll track, and several of those (at least) should be oriented to attribution. This is one of the ways in which customer marketing is evolving – by understanding the value we drive in terms of revenue. <br></p><p>You want to be able to show, for example, deal closure rates with and without references, or with and without content. We want to be able to show how reviews have generated leads that converted into closed-won deals. You want to be able to show at an account level not only how many customer stories, reference calls, and referrals they’ve done, but how much all those activities have contributed to your revenue. <br></p><p>I would recommend choosing three to five KPIs to measure and making sure that some of those are dollar oriented. You can't just measure the number of advocates. If you think that's important, that’s fine for one KPI. However, it’s super important to also look at the bigger picture of how your advocates’ activities are influencing revenue and contributing to your business goals.<br></p><h2 id="share-your-success"><strong>Share your success</strong></h2><p>We all need to blow our own horns, beat the drum, or dance the hora sometimes. We want to make sure that everybody knows what you're doing. We're advocating for our customers internally, turning them into champions in their industries, and helping them grow their personal brands. But what about us? What about creating our own brand in our own companies? This is super important, so make sure that you’re also a customer marketer of yourself.<br></p><p>One way of doing that is through reporting dashboards. People love numbers. They love to see graphs. They just love to see that you've created X influence on revenue and X amount of customer stories. When they see it in a revenue number, it clicks differently, so you have to have graphs and dashboards to share every quarter or, better yet, every month. <br></p><p>You also have to elevate others. Give kudos and elevate other teams that help your program because they’ll reciprocate and elevate your program, sharing your success because you're sharing their success.<br></p><p>It’s a great idea to create bite-sized content – even just single slides – to elevate your program’s achievements. You can share this in team meetings, Zoom calls, or whenever you speak to your stakeholders. You could even make a Slack channel just to share your program’s success, then whoever wants to see what's going on can check it out. It’s important to get an executive sponsor to help you with all of this and push your message to the management team too. <br></p><p>That's it! I hope these seven tactics have equipped you with new ideas to generate more value from your advocacy programs and make them super successful.</p><h2 id="turn-your-customers-into-raving-cheerleaders"><strong>Turn your customers into raving cheerleaders.</strong></h2><p><strong>Customer Advocacy: Certified</strong> will take you through the foundational skill and knowledge needed to launch and manage customer advocacy programs and excel in your career.</p><p>Propel your business growth by prioritizing and supporting your customer experience.</p><div class="kg-card kg-button-card kg-align-center"><a href="https://certified.customermarketingalliance.com/p/customer-advocacy-certified-masters?ref=customermarketingalliance.com" class="kg-btn kg-btn-accent">Get certified</a></div> </div> <aside class="post-upgrade-cta hidden-upgrade"> <div class="post-upgrade-cta-content"> <img src="/content/images/2024/07/android-chrome-192x192--1--1.png" alt="Customer Marketing Alliance icon" class="site-logo" /> <h2>Like what you see? Then check out tonnes more.</h2> <p class="post-upgrade-cta-desc"> From exclusive content by industry experts and an ever-increasing bank of templates, to 100s of hours’ worth of presentations and mentors, our membership plans are packed with awesome sales enablement resources. </p> <div class="post-upgrade-buttons-wrapper"> <a class="button large primary" href="/signup/">Subscribe now</a> <a class="button large primary" href="/membership/">Learn more</a> </div> </div> </aside> <aside class="post-upgrade-cta get-cert-cta" style="display:none;"> <div class="post-upgrade-cta-content"> <img src="/content/images/2024/07/android-chrome-192x192--1--1.png" alt="Customer Marketing Alliance icon" class="site-logo" /> <h2>Get product marketing certified.</h2> <p class="post-upgrade-cta-desc"> PMMC™ unleashes product marketers’ potential. Lauded by leading lights like Facebook and HubSpot, it offers expert insights, priceless tuition, and awesome resources. No topic missed. No page unturned. </p> <div class="post-upgrade-buttons-wrapper"> <a class="button large primary" href="https://certified.productmarketingalliance.com/p/product-marketing-certified-core" target="_blank">Get certified</a> </div> </div> </aside> <section class="post-full-authors post-full-authors-with-bio"> <section class="author-card"> <div class="post-full-authors-content"> <p>Written by: </p> </div> <a href="/author/gal/"> <img class="author-profile-image" src="/content/images/size/w300/2022/09/Gal-Brain.jpeg" alt="Gal Biran" /> <section class="author-card-content"> <h4 class="author-card-name">Gal Biran</h4> <p>Gal Biran is the co-founder of Crowdvocate. Gal is passionate about tech, specifically B2B marketing technology, customer marketing and engagement, and go to market. </p> <div class="post-full-footer-right"> <div class="author-card-button">Read More</div> </div> </section> </a> </section> </section> </section> <section class="subscribe-form"> <p>Get industry insights</p> <form data-members-form="subscribe"> <input data-members-email type="email" required="true" placeholder="youremail@example.com" /> <br> <button type="submit">Join</button> </form> </section> <aside class="read-next"> <aside class="read-more-wrap outer"> <header class="read-next-card-header"> <h3><span>More in</span> <a href="/tag/customer-advocacy/">Customer advocacy</a></h3> </header> <div class="read-more inner"> <article class="post-card"> <a class="post-card-image-link" href="/great-referral-programs/"> <img class="post-card-image" src="/content/images/size/w800/2024/11/CMA_Website_Article_Images_Doodles--6-.jpg" alt="10 examples of great referral programs to inspire you" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/great-referral-programs/"> <header class="post-card-header"> <h2 class="post-card-title">10 examples of great referral programs to inspire you</h2> </header> <section class="post-card-excerpt"> <p>We live in a hyper-consumer-driven world where companies bombard us with endless ads and promotional content. 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The best way to keep your customers happy and on board is to showcase the value of your product fast, and more importantly, to get your customers to realize it....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> </ul> <span class="reading-time">11 min read</span> </footer> </div> </article> </div> </aside> </aside> </article> </div> </main> <div class="floating-header"> <div class="floating-header-logo"> <a href="https://www.customermarketingalliance.com"> <img src="/content/images/size/w100/2024/07/android-chrome-192x192--1--1.png" alt="Customer Marketing Alliance icon" /> <span>Customer Marketing Alliance</span> </a> </div> <span class="floating-header-divider">—</span> <div class="floating-header-title">7 proven tactics to hit home runs with your customer marketing and advocacy programs</div> <div class="floating-header-share"> <a class="floating-header-share-tw" href="https://twitter.com/share?text=7%20proven%20tactics%20to%20hit%20home%20runs%20with%20your%20customer%20marketing%20and%20advocacy%20programs&url=https://www.customermarketingalliance.com/seven-proven-tactics-to-hit-home-runs-with-your-customer-marketing-and-advocacy-programs/" onclick="window.open(this.href, 'share-twitter', 'width=550,height=235');return false;"> <?xml version="1.0" encoding="iso-8859-1"?> <svg viewBox="0 0 24 24" aria-hidden="true" class="r-18jsvk2 r-4qtqp9 r-yyyyoo r-16y2uox r-8kz0gk r-dnmrzs r-bnwqim r-1plcrui r-lrvibr r-lrsllp"> <g> <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"> </path> </g> </svg> </a> <a class="floating-header-share-fb" href="https://www.facebook.com/sharer/sharer.php?u=https://www.customermarketingalliance.com/seven-proven-tactics-to-hit-home-runs-with-your-customer-marketing-and-advocacy-programs/" onclick="window.open(this.href, 'share-facebook','width=580,height=296');return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32"><path d="M19 6h5V0h-5c-3.86 0-7 3.14-7 7v3H8v6h4v16h6V16h5l1-6h-6V7c0-.542.458-1 1-1z"/></svg> </a> <a class="floating-header-share-linkedin" href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.customermarketingalliance.com/seven-proven-tactics-to-hit-home-runs-with-your-customer-marketing-and-advocacy-programs/" onclick="window.open(this.href, 'share-facebook','width=580,height=496');return false;"> <?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" d="M18.5,0h-17C0.7,0,0,0.6,0,1.4v17.1C0,19.4,0.7,20,1.5,20h17c0.8,0,1.5-0.6,1.5-1.4V1.4C20,0.6,19.3,0,18.5,0 z M5.9,17H3V7.5h3V17z M4.4,6.2c-1,0-1.7-0.8-1.7-1.7c0-0.9,0.8-1.7,1.7-1.7c0.9,0,1.7,0.8,1.7,1.7C6.2,5.4,5.4,6.2,4.4,6.2z M17,17h-3v-4.6c0-1.1,0-2.5-1.5-2.5c-1.5,0-1.8,1.2-1.8,2.5V17h-3V7.5h2.8v1.3h0c0.4-0.8,1.4-1.5,2.8-1.5c3,0,3.6,2,3.6,4.5V17z" /> </g> </g> </svg> </a> </div> <progress id="reading-progress" class="progress" value="0"> <div class="progress-container"> <span class="progress-bar"></span> </div> </progress> </div>  <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/tocbot/4.11.1/tocbot.css" />  <script src="https://cdnjs.cloudflare.com/ajax/libs/tocbot/4.11.1/tocbot.min.js"></script> <script> if (window.isTOCenabled) { document.querySelector('.toc-container').innerHTML = '<div class="toc"></div>'; tocbot.init({ tocSelector: '.toc', contentSelector: '.post-content' }); } </script> <div class="footer"> <div class="footer-wrapper"> <div class="site-footer-content"> <div class="site-footer-content-logo"> <a href="/"> <img src="https://www.customermarketingalliance.com/assets/img/sales/CMA%20FULL%20LOGO%20WHITE.svg?v=945d8828d2" /> </a> </div> <div class="site-footer-content-title"> Our mission is plain and simple. 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