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15.3011C12.0189 15.4907 12.1034 15.6683 12.2422 15.798C12.3811 15.9278 12.564 15.9999 12.754 16H15.252L15.354 15.993C15.5422 15.9671 15.7137 15.8707 15.8336 15.7233C15.9535 15.5759 16.013 15.3885 16 15.1989C15.9871 15.0093 15.9026 14.8317 15.7638 14.702C15.6249 14.5722 15.442 14.5001 15.252 14.5ZM8.498 12.5V14.5H6.498V12.5H8.498ZM15.25 11L12.752 11.005L12.65 11.011C12.4599 11.0351 12.2863 11.1309 12.1646 11.279C12.043 11.427 11.9827 11.616 11.996 11.8071C12.0093 11.9983 12.0952 12.1771 12.2362 12.3068C12.3771 12.4366 12.5624 12.5075 12.754 12.505L15.253 12.5L15.354 12.493C15.5423 12.4671 15.7138 12.3706 15.8337 12.2231C15.9536 12.0756 16.0131 11.888 16 11.6984C15.9869 11.5087 15.9023 11.3311 15.7632 11.2015C15.6242 11.0718 15.4411 10.9998 15.251 11H15.25ZM15.251 7.504H5.748L5.646 7.511C5.45775 7.5369 5.28635 7.63329 5.16643 7.7807C5.04652 7.92811 4.98702 8.11554 4.99997 8.30512C5.01293 8.4947 5.09736 8.6723 5.23621 8.80203C5.37506 8.93176 5.55798 9.00394 5.748 9.004H15.252L15.354 8.998C15.5439 8.97392 15.7173 8.87816 15.8389 8.73034C15.9605 8.58252 16.0209 8.39382 16.0079 8.20288C15.9948 8.01193 15.9093 7.8332 15.7688 7.70327C15.6283 7.57334 15.4424 7.50205 15.251 7.504Z" fill="#461EF8"/> </svg> </span><p class="header-menu__text" data-v-68867043>Новости</p></a></div><div class="header-menu__item" data-v-68867043><div class="header-menu__collapse collapsed" data-bs-toggle="collapse" data-bs-target="#header-materials" aria-expanded="false" aria-controls="header-materials" data-v-68867043><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14 9.9V8.2C14.55 7.96667 15.1127 7.79167 15.688 7.675C16.2627 7.55833 16.8667 7.5 17.5 7.5C17.9333 7.5 18.3583 7.53333 18.775 7.6C19.1917 7.66667 19.6 7.75 20 7.85V9.45C19.6 9.3 19.196 9.18767 18.788 9.113C18.3793 9.03767 17.95 9 17.5 9C16.8667 9 16.2583 9.07933 15.675 9.238C15.0917 9.396 14.5333 9.61667 14 9.9ZM14 15.4V13.7C14.55 13.4667 15.1127 13.2917 15.688 13.175C16.2627 13.0583 16.8667 13 17.5 13C17.9333 13 18.3583 13.0333 18.775 13.1C19.1917 13.1667 19.6 13.25 20 13.35V14.95C19.6 14.8 19.196 14.6877 18.788 14.613C18.3793 14.5377 17.95 14.5 17.5 14.5C16.8667 14.5 16.2583 14.575 15.675 14.725C15.0917 14.875 14.5333 15.1 14 15.4ZM14 12.65V10.95C14.55 10.7167 15.1127 10.5417 15.688 10.425C16.2627 10.3083 16.8667 10.25 17.5 10.25C17.9333 10.25 18.3583 10.2833 18.775 10.35C19.1917 10.4167 19.6 10.5 20 10.6V12.2C19.6 12.05 19.196 11.9377 18.788 11.863C18.3793 11.7877 17.95 11.75 17.5 11.75C16.8667 11.75 16.2583 11.8293 15.675 11.988C15.0917 12.146 14.5333 12.3667 14 12.65ZM13 17.05C13.7333 16.7 14.471 16.4373 15.213 16.262C15.9543 16.0873 16.7167 16 17.5 16C18.1 16 18.6877 16.05 19.263 16.15C19.8377 16.25 20.4167 16.4 21 16.6V6.7C20.45 6.46667 19.8793 6.29167 19.288 6.175C18.696 6.05833 18.1 6 17.5 6C16.7167 6 15.9417 6.1 15.175 6.3C14.4083 6.5 13.6833 6.8 13 7.2V17.05ZM12 20C11.2 19.3667 10.3333 18.875 9.4 18.525C8.46667 18.175 7.5 18 6.5 18C5.8 18 5.11267 18.0917 4.438 18.275C3.76267 18.4583 3.11667 18.7167 2.5 19.05C2.15 19.2333 1.81267 19.225 1.488 19.025C1.16267 18.825 1 18.5333 1 18.15V6.1C1 5.91667 1.046 5.74167 1.138 5.575C1.22933 5.40833 1.36667 5.28333 1.55 5.2C2.33333 4.81667 3.13767 4.52067 3.963 4.312C4.78767 4.104 5.63333 4 6.5 4C7.46667 4 8.41267 4.125 9.338 4.375C10.2627 4.625 11.15 5 12 5.5C12.85 5 13.7377 4.625 14.663 4.375C15.5877 4.125 16.5333 4 17.5 4C18.3667 4 19.2127 4.104 20.038 4.312C20.8627 4.52067 21.6667 4.81667 22.45 5.2C22.6333 5.28333 22.771 5.40833 22.863 5.575C22.9543 5.74167 23 5.91667 23 6.1V18.15C23 18.5333 22.8377 18.825 22.513 19.025C22.1877 19.225 21.85 19.2333 21.5 19.05C20.8833 18.7167 20.2373 18.4583 19.562 18.275C18.8873 18.0917 18.2 18 17.5 18C16.5 18 15.5333 18.175 14.6 18.525C13.6667 18.875 12.8 19.3667 12 20Z" fill="#461EF8"/> </svg> </span><p class="header-menu__title" data-v-68867043>Материалы</p><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--down" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span></div><ul class="header-menu__list list collapse" id="header-materials" data-bs-parent="#header-parent" data-v-68867043><li class="header-menu__main" data-bs-toggle="collapse" data-bs-target="#header-materials" aria-expanded="false" aria-controls="header-materials" data-v-68867043><span class="nuxt-icon nuxt-icon--fill header-menu__chevron" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span><p class="header-menu__subtext" data-v-68867043>Материалы</p></li><li class="header-menu__subitem" data-v-68867043><a href="/articles/" class="header-menu__link header-menu__link--item link" title="Статьи" data-v-68867043>Статьи </a></li><li class="header-menu__subitem" data-v-68867043><a href="/interviews/" class="header-menu__link header-menu__link--item link" title="Интервью" data-v-68867043>Интервью </a></li><li class="header-menu__subitem" data-v-68867043><a href="/cases/" class="header-menu__link header-menu__link--item link" title="Кейсы" data-v-68867043>Кейсы </a></li><li class="header-menu__subitem" data-v-68867043><a href="/tovar_na_polku/" class="header-menu__link header-menu__link--item link" title="Товар на полку" data-v-68867043>Товар на полку </a></li><li class="header-menu__subitem" data-v-68867043><a href="/photoreports/" class="header-menu__link header-menu__link--item link" title="Фоторепортажи" data-v-68867043>Фоторепортажи </a></li><li class="header-menu__subitem" data-v-68867043><a href="/video/" class="header-menu__link header-menu__link--item link" title="Видео" data-v-68867043> Видео </a></li><li class="header-menu__subitem" data-v-68867043><a href="/vote/" class="header-menu__link header-menu__link--item link" title="Опросы" data-v-68867043>Опросы </a></li><li class="header-menu__subitem" data-v-68867043><a href="/persons/" class="header-menu__link header-menu__link--item link" title="Персоны" data-v-68867043>Персоны </a></li><li class="header-menu__subitem" data-v-68867043><a href="/theme/opinions/" class="header-menu__link header-menu__link--item link" title="Мнения" data-v-68867043>Мнения </a></li><li class="header-menu__subitem" data-v-68867043><a href="/glossary/" class="header-menu__link header-menu__link--item link" title="Глоссарий" data-v-68867043>Глоссарий </a></li><li class="header-menu__subitem" data-v-68867043><a href="https://www.retail.ru/masterclasses/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Мастер-классы" data-v-68867043>Мастер-классы </a></li></ul></div><div class="header-menu__item" data-v-68867043><div class="header-menu__item" data-v-68867043><a href="/materials_day/" class="header-menu__link header-menu__link--news link" title="Картина дня" data-v-68867043><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_20793_266026)"> <path fill-rule="evenodd" clip-rule="evenodd" d="M18.9549 2.22259C18.9578 2.22545 18.9635 2.2283 18.9635 2.2283L20.0007 0.768397L21.1065 3.29681L22.2124 5.82522L19.4607 5.61094L16.709 5.39667L17.7462 3.93962C17.7434 3.93677 17.7377 3.93391 17.7377 3.93391C13.2801 0.76554 7.09663 1.80833 3.92775 6.26519C0.758875 10.722 1.80183 16.9045 6.2594 20.0729C10.717 23.2412 16.9004 22.1985 20.0693 17.7416C21.578 15.6217 22.1324 13.1076 21.818 10.7163C21.5866 9.35356 23.6782 9.13929 23.8868 10.3678C24.2897 13.2876 23.6239 16.3645 21.778 18.9558C17.9377 24.3555 10.4455 25.6182 5.045 21.7785C-0.355518 17.9387 -1.6185 10.4478 2.22187 5.04812C6.06224 -0.354389 13.5544 -1.62002 18.9549 2.22259Z" fill="#461EF8"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M20 12C20 16.4183 16.4183 20 12 20C7.58172 20 4 16.4183 4 12C4 7.58172 7.58172 4 12 4C16.4183 4 20 7.58172 20 12ZM5.87699 14.2558L8.47721 12.2435C9.31891 11.5753 9.58566 11.1143 9.58566 10.6197C9.58566 10.0344 9.09359 9.68475 8.51605 9.68475C7.82715 9.68475 7.304 10.0344 6.79121 10.6197L5.8252 9.68475C6.52446 8.80161 7.41796 8.30695 8.55749 8.30695C10.057 8.30695 11.1473 9.23152 11.1473 10.5575C11.1473 11.5028 10.7356 12.2332 9.50279 13.1267L8.21822 14.1238H11.2069V15.4912H5.87699V14.2558ZM12.103 14.0513H15.545V15.4886H17.0652V14.0513H18.0001V12.7771H17.0652V8.44165H15.2264L11.958 12.8807L12.103 14.0513ZM15.545 10.0448V12.7771H13.5508L15.545 10.0448Z" fill="#461EF8"/> </g> <defs> <clipPath id="clip0_20793_266026"> <rect width="24" height="24" fill="white"/> </clipPath> </defs> </svg> </span><p class="header-menu__text" data-v-68867043>Картина дня</p></a></div></div><div class="header-menu__item" data-v-68867043><div class="header-menu__item" data-v-68867043><a href="/video/" class="header-menu__link header-menu__link--news link" title="Видео" data-v-68867043><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-68867043> <svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="1024" height="1024" viewBox="0 0 1024 1024"> <title></title> <g id="icomoon-ignore"> </g> <path d="M984.089 215.132c-36.966-43.705-105.211-61.532-235.541-61.532h-473.106c-133.314 0-202.716 18.977-239.539 65.508-35.903 45.367-35.903 112.212-35.903 204.726v176.333c0 179.231 42.599 270.234 275.443 270.234h473.106c113.024 0 175.652-15.733 216.172-54.302 41.549-39.552 59.279-104.125 59.279-215.93v-176.333c0-97.564-2.78-164.803-39.911-208.702zM657.412 536.346l-214.835 111.683c-4.802 2.494-10.056 3.732-15.304 3.732-5.939 0-11.863-1.588-17.111-4.751-9.884-5.954-15.92-16.609-15.92-28.104v-222.643c0-11.473 6.018-22.118 15.884-28.079s22.134-6.367 32.374-1.078l214.835 110.958c10.931 5.647 17.792 16.871 17.813 29.118 0.011 12.252-6.824 23.496-17.736 29.164z"></path> </svg> </span><p class="header-menu__text" data-v-68867043>Видео</p></a></div></div><div class="header-menu__item" data-v-68867043><div class="header-menu__collapse collapsed" data-bs-toggle="collapse" data-bs-target="#header-events" aria-expanded="false" aria-controls="header-events" data-v-68867043><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M9 10V12H7V10H9ZM13 10V12H11V10H13ZM17 10V12H15V10H17ZM19 3C19.5304 3 20.0391 3.21071 20.4142 3.58579C20.7893 3.96086 21 4.46957 21 5V19C21 19.5304 20.7893 20.0391 20.4142 20.4142C20.0391 20.7893 19.5304 21 19 21H5C4.46957 21 3.96086 20.7893 3.58579 20.4142C3.21071 20.0391 3 19.5304 3 19V5C3 4.46957 3.21071 3.96086 3.58579 3.58579C3.96086 3.21071 4.46957 3 5 3H6V1H8V3H16V1H18V3H19ZM19 19V8H5V19H19ZM9 14V16H7V14H9ZM13 14V16H11V14H13ZM17 14V16H15V14H17Z" fill="#181B29"/> </svg> </span><p class="header-menu__title" data-v-68867043>События</p><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--down" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span></div><ul class="header-menu__list list collapse" id="header-events" data-bs-parent="#header-parent" data-v-68867043><li class="header-menu__main" data-bs-toggle="collapse" data-bs-target="#header-events" aria-expanded="false" aria-controls="header-events" data-v-68867043><span class="nuxt-icon nuxt-icon--fill header-menu__chevron" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span><p class="header-menu__subtext" data-v-68867043>События</p></li><li class="header-menu__subitem" data-v-68867043><a href="/events/" class="header-menu__link header-menu__link--item link" title="Все события" data-v-68867043> Все события </a></li><li class="header-menu__subitem" data-v-68867043><a href="/my/?action=event/add" class="header-menu__link header-menu__link--item link" title="Добавить событие" data-v-68867043> Добавить событие </a></li><li class="header-menu__subitem" data-v-68867043><a href="https://www.retail.ru/events/calendar/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Календарь событий" data-v-68867043>Календарь событий </a></li><li class="header-menu__subitem" data-v-68867043><a href="/video/" class="header-menu__link header-menu__link--item link" title="Онлайн-встречи Retail.ru" data-v-68867043>Онлайн-встречи Retail.ru </a></li><li class="header-menu__subitem" data-v-68867043><a href="https://www.retail.ru/events/organizer/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Организаторы" data-v-68867043>Организаторы </a></li><li class="header-menu__subitem" data-v-68867043><a href="http://project29422.tilda.ws/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Совместные стенды" data-v-68867043>Совместные стенды </a></li></ul></div></div><div class="header-menu__block" data-v-68867043><div class="header-menu__item" data-v-68867043><div class="header-menu__collapse collapsed" data-bs-toggle="collapse" data-bs-target="#header-business" aria-expanded="false" data-v-68867043><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M10 16V15H3V19C3 20.11 3.89 21 5 21H19C20.11 21 21 20.11 21 19V15H14V16H10ZM20 7H16V5L14 3H10L8 5V7H4C2.9 7 2 7.9 2 9V12C2 13.11 2.89 14 4 14H10V12H14V14H20C21.1 14 22 13.1 22 12V9C22 7.9 21.1 7 20 7ZM14 7H10V5H14V7Z" fill="#461EF8"/> </svg> </span><p class="header-menu__title" data-v-68867043>Бизнес-центр</p><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--down" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span></div><ul class="header-menu__list list collapse" id="header-business" data-bs-parent="#header-parent" data-v-68867043><li class="header-menu__main" data-bs-toggle="collapse" data-bs-target="#header-business" aria-expanded="false" aria-controls="header-business" data-v-68867043><span class="nuxt-icon nuxt-icon--fill header-menu__chevron" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span><p class="header-menu__subtext" data-v-68867043>Бизнес-центр</p></li><li class="header-menu__subitem" data-v-68867043><a href="/rbc/" class="header-menu__link header-menu__link--item link" title="Бизнес-центр" data-v-68867043><strong data-v-68867043>Бизнес-центр</strong></a></li><li class="header-menu__subitem" data-v-68867043><a href="/rbc/pressreleases/" class="header-menu__link header-menu__link--item link" title="Новости компаний" data-v-68867043>Новости компаний </a></li><li class="header-menu__subitem" data-v-68867043><a href="https://www.retail.ru/rbc/company/generalnaya_podryadnaya_kompaniya_lend/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Слово эксперту!" data-v-68867043>Слово эксперту! </a></li><li class="header-menu__subitem" data-v-68867043><a href="/rbc/company/" class="header-menu__link header-menu__link--item link" title="Все компании" data-v-68867043><strong data-v-68867043>Все компании</strong></a></li><li class="header-menu__subitem" data-v-68867043><a href="/rbc/company/?tab=trading_networks" class="header-menu__link header-menu__link--item link" title="Торговые сети" data-v-68867043>Торговые сети </a></li><li class="header-menu__subitem" data-v-68867043><a href="/rbc/company/?tab=other_companies" class="header-menu__link header-menu__link--item link" title="Поставщики товаров и услуг" data-v-68867043>Поставщики товаров и услуг </a></li><li class="header-menu__subitem" data-v-68867043><a href="/rbc/company/?tab=organizer" class="header-menu__link header-menu__link--item link" title="Организаторы" data-v-68867043>Организаторы </a></li><li class="header-menu__subitem" data-v-68867043><a href="/rbc/company/?tab=training_companies" class="header-menu__link header-menu__link--item link" title="Обучающие компании" data-v-68867043>Обучающие компании </a></li></ul></div><div class="header-menu__item" data-v-68867043><div class="header-menu__collapse collapsed" data-bs-toggle="collapse" data-bs-target="#header-learn" aria-expanded="false" data-v-68867043><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_3063_42240)"> <path d="M10.3211 4.37782C10.8462 4.12905 11.42 4 12.0011 4C12.5822 4 13.156 4.12905 13.6811 4.37782L23.4291 8.99582C23.5989 9.07619 23.7427 9.20277 23.8438 9.36106C23.945 9.51935 23.9996 9.70294 24.0013 9.89081C24.0029 10.0787 23.9517 10.2632 23.8533 10.4233C23.7549 10.5833 23.6135 10.7124 23.4451 10.7958L13.7451 15.6078C13.2031 15.8767 12.6062 16.0167 12.0011 16.0167C11.396 16.0167 10.7991 15.8767 10.2571 15.6078L2.00111 11.5118V15.9998C2.00111 16.265 1.89575 16.5194 1.70822 16.7069C1.52068 16.8945 1.26633 16.9998 1.00111 16.9998C0.735892 16.9998 0.481538 16.8945 0.294002 16.7069C0.106466 16.5194 0.00110879 16.265 0.00110879 15.9998V9.94982C-0.00818849 9.75213 0.0411476 9.5561 0.142918 9.38637C0.244689 9.21663 0.394354 9.08076 0.573109 8.99582L10.3211 4.37782ZM4.00111 14.7378V17.9998C4.00114 18.1314 4.02712 18.2616 4.07757 18.3831C4.12802 18.5046 4.20194 18.6149 4.29511 18.7078L4.29911 18.7138L4.34511 18.7558L4.46511 18.8678C5.09189 19.4265 5.7695 19.9253 6.48911 20.3578C7.82511 21.1598 9.75511 21.9998 12.0011 21.9998C14.2471 21.9998 16.1771 21.1598 17.5151 20.3578C18.2347 19.9253 18.9123 19.4265 19.5391 18.8678L19.6591 18.7558L19.6911 18.7238L19.7031 18.7118L19.7051 18.7098L19.7091 18.7078C19.8019 18.6148 19.8755 18.5044 19.9256 18.3829C19.9757 18.2614 20.0013 18.1312 20.0011 17.9998V14.7358L14.6331 17.3998C13.815 17.8055 12.9143 18.0166 12.0011 18.0166C11.088 18.0166 10.1872 17.8055 9.36911 17.3998L4.00111 14.7378Z" fill="#461EF8"/> </g> <defs> <clipPath id="clip0_3063_42240"> <rect width="24" height="24" fill="white"/> </clipPath> </defs> </svg> </span><p class="header-menu__title" data-v-68867043>Обучение</p><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--down" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span></div><ul class="header-menu__list list collapse" id="header-learn" data-bs-parent="#header-parent" data-v-68867043><li class="header-menu__main" data-bs-toggle="collapse" data-bs-target="#header-learn" aria-expanded="false" aria-controls="header-learn" data-v-68867043><span class="nuxt-icon nuxt-icon--fill header-menu__chevron" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span><p class="header-menu__subtext" data-v-68867043>Обучение</p></li><li class="header-menu__subitem" data-v-68867043><a href="https://www.retail.ru/education/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Обучение на Retail.ru" data-v-68867043>Обучение на Retail.ru </a></li><li class="header-menu__subitem" data-v-68867043><a href="https://www.retail.ru/education/seminars/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Семинары" data-v-68867043>Семинары </a></li><li class="header-menu__subitem" data-v-68867043><a href="https://www.retail.ru/education/companies/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Обучающие компании" data-v-68867043>Обучающие компании </a></li><li class="header-menu__subitem" data-v-68867043><a href="https://www.retail.ru/education/teachers/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Преподаватели" data-v-68867043>Преподаватели </a></li></ul></div><div class="header-menu__item" data-v-68867043><div class="header-menu__collapse collapsed" data-bs-toggle="collapse" data-bs-target="#header-shop" aria-expanded="false" data-v-68867043><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M22 9.00052H17.21L12.82 2.43052C12.7285 2.29439 12.605 2.18286 12.4602 2.10574C12.3155 2.02862 12.154 1.98828 11.99 1.98828C11.826 1.98828 11.6645 2.02862 11.5198 2.10574C11.375 2.18286 11.2515 2.29439 11.16 2.43052L6.77 9.00052H2C1.45 9.00052 1 9.45052 1 10.0005C1 10.0905 1.01 10.1805 1.04 10.2705L3.58 19.5405C3.81 20.3805 4.58 21.0005 5.5 21.0005H18.5C19.42 21.0005 20.19 20.3805 20.43 19.5405L22.97 10.2705L23 10.0005C23 9.45052 22.55 9.00052 22 9.00052ZM11.99 4.79052L14.8 9.00052H9.18L11.99 4.79052ZM12 17.0005C10.9 17.0005 10 16.1005 10 15.0005C10 13.9005 10.9 13.0005 12 13.0005C13.1 13.0005 14 13.9005 14 15.0005C14 16.1005 13.1 17.0005 12 17.0005Z" fill="#461EF8"/> </svg> </span><p class="header-menu__title" data-v-68867043>Магазин</p><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--down" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span></div><ul class="header-menu__list list collapse" id="header-shop" data-bs-parent="#header-parent" data-v-68867043><li class="header-menu__main" data-bs-toggle="collapse" data-bs-target="#header-shop" aria-expanded="false" aria-controls="header-shop" data-v-68867043><span class="nuxt-icon nuxt-icon--fill header-menu__chevron" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span><p class="header-menu__subtext" data-v-68867043>Магазин</p></li><li class="header-menu__subitem" data-v-68867043><a href="https://www.retail.ru/products/category/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Категории" data-v-68867043>Категории </a></li><li class="header-menu__subitem" data-v-68867043><a href="https://www.retail.ru/products/programs/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Программы" data-v-68867043>Программы </a></li><li class="header-menu__subitem" data-v-68867043><a href="https://www.retail.ru/products/services/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Сервисы" data-v-68867043>Сервисы </a></li><li class="header-menu__subitem" data-v-68867043><a href="https://www.retail.ru/products/equipment/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Оборудование" data-v-68867043>Оборудование </a></li><li class="header-menu__subitem" data-v-68867043><a href="https://www.retail.ru/products/kits/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Комплекты автоматизации" data-v-68867043>Комплекты автоматизации </a></li><li class="header-menu__subitem header-menu__subitem--hover" data-v-68867043><div class="header-menu__subtitle collapsed" data-bs-toggle="collapse" data-bs-target="#header-books" aria-expanded="false" data-v-68867043><p class="header-menu__name" data-v-68867043>Книги</p><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--right" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span></div><ul class="header-menu__sublist list collapse" id="header-books" data-v-68867043><li class="header-menu__main header-menu__main--external" data-bs-toggle="collapse" data-bs-target="#header-books" aria-expanded="false" aria-controls="header-books" data-v-68867043><span class="nuxt-icon nuxt-icon--fill header-menu__chevron" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span><p class="header-menu__subtext" data-v-68867043>Книги</p></li><li class="header-menu__external" data-v-68867043><a href="https://www.retail.ru/books/" rel="noopener noreferrer" class="header-menu__link header-menu__link--subitem link" title="Все книги" data-v-68867043>Все книги </a></li><li class="header-menu__external" data-v-68867043><a href="https://www.retail.ru/books/top/" rel="noopener noreferrer" class="header-menu__link header-menu__link--subitem link" title="Топ 10" data-v-68867043>Топ 10 </a></li><li class="header-menu__external" data-v-68867043><a href="https://www.retail.ru/books/novelties/" rel="noopener noreferrer" class="header-menu__link header-menu__link--subitem link" title="Новинки" data-v-68867043>Новинки </a></li><li class="header-menu__external" data-v-68867043><a href="https://www.retail.ru/books/news/" rel="noopener noreferrer" class="header-menu__link header-menu__link--subitem link" title="Книжные новости" data-v-68867043>Книжные новости </a></li><li class="header-menu__external" data-v-68867043><a href="https://www.retail.ru/books/authors/" rel="noopener noreferrer" class="header-menu__link header-menu__link--subitem link" title="Авторы" data-v-68867043>Авторы </a></li><li class="header-menu__external" data-v-68867043><a href="https://www.retail.ru/books/info/" rel="noopener noreferrer" class="header-menu__link header-menu__link--subitem link" title="Помощь" data-v-68867043>Помощь </a></li></ul></li></ul></div><div class="header-menu__item" data-v-68867043><div class="header-menu__collapse collapsed" data-bs-toggle="collapse" data-bs-target="#header-rk" aria-expanded="false" data-v-68867043><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M12 8H4C3.46957 8 2.96086 8.21071 2.58579 8.58579C2.21071 8.96086 2 9.46957 2 10V14C2 14.5304 2.21071 15.0391 2.58579 15.4142C2.96086 15.7893 3.46957 16 4 16H5V20C5 20.2652 5.10536 20.5196 5.29289 20.7071C5.48043 20.8946 5.73478 21 6 21H8C8.26522 21 8.51957 20.8946 8.70711 20.7071C8.89464 20.5196 9 20.2652 9 20V16H12L17 20V4L12 8ZM21.5 12C21.5 13.71 20.54 15.26 19 16V8C20.53 8.75 21.5 10.3 21.5 12Z" fill="#461EF8"/> </svg> </span><p class="header-menu__title" data-v-68867043>Реклама</p><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--down" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span></div><ul class="header-menu__list list collapse" id="header-rk" data-bs-parent="#header-parent" data-v-68867043><li class="header-menu__main" data-bs-toggle="collapse" data-bs-target="#header-rk" aria-expanded="false" aria-controls="header-rk" data-v-68867043><span class="nuxt-icon nuxt-icon--fill header-menu__chevron" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span><p class="header-menu__subtext" data-v-68867043>Реклама</p></li><li class="header-menu__subitem" data-v-68867043><a href="https://www.retail.ru/advert/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Реклама" data-v-68867043>Реклама </a></li><li class="header-menu__subitem" data-v-68867043><a href="https://www.retail.ru/advert/request/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Оставить заявку" data-v-68867043>Оставить заявку </a></li><li class="header-menu__subitem" data-v-68867043><a href="https://www.retail.ru/advert/tovar_na_polku/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Спецпроект Товар на полку" data-v-68867043>Спецпроект Товар на полку </a></li><li class="header-menu__subitem" data-v-68867043><a href="https://www.retail.ru/advert/newspaper_banners/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Печатная версия" data-v-68867043>Печатная версия </a></li><li class="header-menu__subitem" data-v-68867043><a href="https://www.retail.ru/advert/statistics/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" externaltitle="Статистика" data-v-68867043>Статистика </a></li><li class="header-menu__subitem" data-v-68867043><a href="https://www.retail.ru/advert/paid_content/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Платный контент" data-v-68867043>Платный контент </a></li><li class="header-menu__subitem" data-v-68867043><a href="https://retail.bitrix24.site/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Совместные стенды" data-v-68867043>Совместные стенды </a></li><li class="header-menu__subitem" data-v-68867043><a href="https://www.retail.ru/advert/template_banners/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Сквозные баннеры" data-v-68867043>Сквозные баннеры </a></li><li class="header-menu__subitem" data-v-68867043><a href="https://www.retail.ru/advert/edu_banners/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Реклама в разделе обучение" data-v-68867043>Реклама в разделе обучение </a></li><li class="header-menu__subitem" data-v-68867043><a href="https://www.retail.ru/advert/advertising-events/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Сопровождение и реклама мероприятий" data-v-68867043>Сопровождение и реклама мероприятий </a></li><li class="header-menu__subitem" data-v-68867043><a href="https://www.retail.ru/advert/clients/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Клиенты" data-v-68867043>Клиенты </a></li><li class="header-menu__subitem" data-v-68867043><a href="https://www.retail.ru/advert/requirements/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Требования" data-v-68867043>Требования </a></li><li class="header-menu__subitem" data-v-68867043><a href="https://www.retail.ru/advert/article/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Подготовка к размещению статьи" data-v-68867043>Подготовка к размещению статьи </a></li><li class="header-menu__subitem" data-v-68867043><a href="https://www.retail.ru/advert/law/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Требования законодательства" data-v-68867043>Требования законодательства </a></li><li class="header-menu__subitem" data-v-68867043><a href="https://www.retail.ru/advert/banner_making/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Изготовление баннеров" data-v-68867043>Изготовление баннеров </a></li></ul></div></div><div class="header-menu__social header-external" data-v-68867043><div class="header-external__line" data-v-68867043></div><div class="socials-list header-external__items header-social social" data-v-68867043><a href="https://www.retail.ru/mailing/" rel="noopener noreferrer" target="_self" class="socials-list__link" title="Подписка на рассылку"><span class="nuxt-icon nuxt-icon--fill socials-list__icon"> <svg version="1.1" 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height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <mask id="mask0_3063_42221" style="mask-type:alpha" maskUnits="userSpaceOnUse" x="0" y="0" width="24" height="24"> <rect width="24" height="24" fill="#D9D9D9"/> </mask> <g mask="url(#mask0_3063_42221)"> <path d="M16.65 13L11 7.35001L16.65 1.70001L22.3 7.35001L16.65 13ZM3 11V3.00001H11V11H3ZM13 21V13H21V21H13ZM3 21V13H11V21H3Z" fill="#461EF8"/> </g> </svg> </span><p class="header-menu__text" data-v-68867043>Темы</p></a></div><div class="header-menu__item" data-v-68867043><a href="/news/" class="header-menu__link header-menu__link--news link" title="Новости" data-v-68867043><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M16.75 4C17.3201 3.99993 17.869 4.2163 18.2858 4.60537C18.7025 4.99444 18.956 5.52721 18.995 6.096L19 6.25V17.5C18.9998 17.6249 19.0463 17.7455 19.1305 17.8378C19.2147 17.9301 19.3304 17.9876 19.4548 17.9989C19.5793 18.0102 19.7034 17.9745 19.8028 17.8988C19.9023 17.8231 19.9697 17.7129 19.992 17.59L20 17.5V7.014C20.5219 7.07236 21.007 7.31146 21.3712 7.68988C21.7354 8.06831 21.9557 8.5622 21.994 9.086L22 9.25V16.75C22.0001 17.5801 21.6824 18.3788 21.1123 18.9822C20.5422 19.5856 19.7628 19.948 18.934 19.995L18.75 20H5.25C4.41986 20.0001 3.62117 19.6824 3.01777 19.1123C2.41437 18.5422 2.052 17.7628 2.005 16.934L2 16.75V6.25C1.99993 5.67987 2.2163 5.13098 2.60537 4.71425C2.99444 4.29751 3.52721 4.04402 4.096 4.005L4.25 4H16.75ZM9.248 11H5.748C5.54909 11 5.35832 11.079 5.21767 11.2197C5.07702 11.3603 4.998 11.5511 4.998 11.75V15.25C4.998 15.664 5.334 16 5.748 16H9.248C9.44691 16 9.63768 15.921 9.77833 15.7803C9.91898 15.6397 9.998 15.4489 9.998 15.25V11.75C9.998 11.5511 9.91898 11.3603 9.77833 11.2197C9.63768 11.079 9.44691 11 9.248 11ZM15.252 14.5H12.754L12.652 14.507C12.4638 14.5329 12.2923 14.6293 12.1724 14.7767C12.0525 14.9241 11.993 15.1115 12.006 15.3011C12.0189 15.4907 12.1034 15.6683 12.2422 15.798C12.3811 15.9278 12.564 15.9999 12.754 16H15.252L15.354 15.993C15.5422 15.9671 15.7137 15.8707 15.8336 15.7233C15.9535 15.5759 16.013 15.3885 16 15.1989C15.9871 15.0093 15.9026 14.8317 15.7638 14.702C15.6249 14.5722 15.442 14.5001 15.252 14.5ZM8.498 12.5V14.5H6.498V12.5H8.498ZM15.25 11L12.752 11.005L12.65 11.011C12.4599 11.0351 12.2863 11.1309 12.1646 11.279C12.043 11.427 11.9827 11.616 11.996 11.8071C12.0093 11.9983 12.0952 12.1771 12.2362 12.3068C12.3771 12.4366 12.5624 12.5075 12.754 12.505L15.253 12.5L15.354 12.493C15.5423 12.4671 15.7138 12.3706 15.8337 12.2231C15.9536 12.0756 16.0131 11.888 16 11.6984C15.9869 11.5087 15.9023 11.3311 15.7632 11.2015C15.6242 11.0718 15.4411 10.9998 15.251 11H15.25ZM15.251 7.504H5.748L5.646 7.511C5.45775 7.5369 5.28635 7.63329 5.16643 7.7807C5.04652 7.92811 4.98702 8.11554 4.99997 8.30512C5.01293 8.4947 5.09736 8.6723 5.23621 8.80203C5.37506 8.93176 5.55798 9.00394 5.748 9.004H15.252L15.354 8.998C15.5439 8.97392 15.7173 8.87816 15.8389 8.73034C15.9605 8.58252 16.0209 8.39382 16.0079 8.20288C15.9948 8.01193 15.9093 7.8332 15.7688 7.70327C15.6283 7.57334 15.4424 7.50205 15.251 7.504Z" fill="#461EF8"/> </svg> </span><p class="header-menu__text" data-v-68867043>Новости</p></a></div><div class="header-menu__item" data-v-68867043><div class="header-menu__collapse collapsed" data-bs-toggle="collapse" data-bs-target="#header-materials" aria-expanded="false" data-v-68867043><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14 9.9V8.2C14.55 7.96667 15.1127 7.79167 15.688 7.675C16.2627 7.55833 16.8667 7.5 17.5 7.5C17.9333 7.5 18.3583 7.53333 18.775 7.6C19.1917 7.66667 19.6 7.75 20 7.85V9.45C19.6 9.3 19.196 9.18767 18.788 9.113C18.3793 9.03767 17.95 9 17.5 9C16.8667 9 16.2583 9.07933 15.675 9.238C15.0917 9.396 14.5333 9.61667 14 9.9ZM14 15.4V13.7C14.55 13.4667 15.1127 13.2917 15.688 13.175C16.2627 13.0583 16.8667 13 17.5 13C17.9333 13 18.3583 13.0333 18.775 13.1C19.1917 13.1667 19.6 13.25 20 13.35V14.95C19.6 14.8 19.196 14.6877 18.788 14.613C18.3793 14.5377 17.95 14.5 17.5 14.5C16.8667 14.5 16.2583 14.575 15.675 14.725C15.0917 14.875 14.5333 15.1 14 15.4ZM14 12.65V10.95C14.55 10.7167 15.1127 10.5417 15.688 10.425C16.2627 10.3083 16.8667 10.25 17.5 10.25C17.9333 10.25 18.3583 10.2833 18.775 10.35C19.1917 10.4167 19.6 10.5 20 10.6V12.2C19.6 12.05 19.196 11.9377 18.788 11.863C18.3793 11.7877 17.95 11.75 17.5 11.75C16.8667 11.75 16.2583 11.8293 15.675 11.988C15.0917 12.146 14.5333 12.3667 14 12.65ZM13 17.05C13.7333 16.7 14.471 16.4373 15.213 16.262C15.9543 16.0873 16.7167 16 17.5 16C18.1 16 18.6877 16.05 19.263 16.15C19.8377 16.25 20.4167 16.4 21 16.6V6.7C20.45 6.46667 19.8793 6.29167 19.288 6.175C18.696 6.05833 18.1 6 17.5 6C16.7167 6 15.9417 6.1 15.175 6.3C14.4083 6.5 13.6833 6.8 13 7.2V17.05ZM12 20C11.2 19.3667 10.3333 18.875 9.4 18.525C8.46667 18.175 7.5 18 6.5 18C5.8 18 5.11267 18.0917 4.438 18.275C3.76267 18.4583 3.11667 18.7167 2.5 19.05C2.15 19.2333 1.81267 19.225 1.488 19.025C1.16267 18.825 1 18.5333 1 18.15V6.1C1 5.91667 1.046 5.74167 1.138 5.575C1.22933 5.40833 1.36667 5.28333 1.55 5.2C2.33333 4.81667 3.13767 4.52067 3.963 4.312C4.78767 4.104 5.63333 4 6.5 4C7.46667 4 8.41267 4.125 9.338 4.375C10.2627 4.625 11.15 5 12 5.5C12.85 5 13.7377 4.625 14.663 4.375C15.5877 4.125 16.5333 4 17.5 4C18.3667 4 19.2127 4.104 20.038 4.312C20.8627 4.52067 21.6667 4.81667 22.45 5.2C22.6333 5.28333 22.771 5.40833 22.863 5.575C22.9543 5.74167 23 5.91667 23 6.1V18.15C23 18.5333 22.8377 18.825 22.513 19.025C22.1877 19.225 21.85 19.2333 21.5 19.05C20.8833 18.7167 20.2373 18.4583 19.562 18.275C18.8873 18.0917 18.2 18 17.5 18C16.5 18 15.5333 18.175 14.6 18.525C13.6667 18.875 12.8 19.3667 12 20Z" fill="#461EF8"/> </svg> </span><p class="header-menu__title" data-v-68867043>Материалы</p><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--down" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span></div></div><div class="header-menu__item" data-v-68867043><a href="/materials_day/" class="header-menu__link header-menu__link--news link" title="Картина дня" data-v-68867043><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_20793_266026)"> <path fill-rule="evenodd" clip-rule="evenodd" d="M18.9549 2.22259C18.9578 2.22545 18.9635 2.2283 18.9635 2.2283L20.0007 0.768397L21.1065 3.29681L22.2124 5.82522L19.4607 5.61094L16.709 5.39667L17.7462 3.93962C17.7434 3.93677 17.7377 3.93391 17.7377 3.93391C13.2801 0.76554 7.09663 1.80833 3.92775 6.26519C0.758875 10.722 1.80183 16.9045 6.2594 20.0729C10.717 23.2412 16.9004 22.1985 20.0693 17.7416C21.578 15.6217 22.1324 13.1076 21.818 10.7163C21.5866 9.35356 23.6782 9.13929 23.8868 10.3678C24.2897 13.2876 23.6239 16.3645 21.778 18.9558C17.9377 24.3555 10.4455 25.6182 5.045 21.7785C-0.355518 17.9387 -1.6185 10.4478 2.22187 5.04812C6.06224 -0.354389 13.5544 -1.62002 18.9549 2.22259Z" fill="#461EF8"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M20 12C20 16.4183 16.4183 20 12 20C7.58172 20 4 16.4183 4 12C4 7.58172 7.58172 4 12 4C16.4183 4 20 7.58172 20 12ZM5.87699 14.2558L8.47721 12.2435C9.31891 11.5753 9.58566 11.1143 9.58566 10.6197C9.58566 10.0344 9.09359 9.68475 8.51605 9.68475C7.82715 9.68475 7.304 10.0344 6.79121 10.6197L5.8252 9.68475C6.52446 8.80161 7.41796 8.30695 8.55749 8.30695C10.057 8.30695 11.1473 9.23152 11.1473 10.5575C11.1473 11.5028 10.7356 12.2332 9.50279 13.1267L8.21822 14.1238H11.2069V15.4912H5.87699V14.2558ZM12.103 14.0513H15.545V15.4886H17.0652V14.0513H18.0001V12.7771H17.0652V8.44165H15.2264L11.958 12.8807L12.103 14.0513ZM15.545 10.0448V12.7771H13.5508L15.545 10.0448Z" fill="#461EF8"/> </g> <defs> <clipPath id="clip0_20793_266026"> <rect width="24" height="24" fill="white"/> </clipPath> </defs> </svg> </span><p class="header-menu__text" data-v-68867043>Картина дня</p></a></div><div class="header-menu__item" data-v-68867043><a href="/video/" class="header-menu__link header-menu__link--news link" title="Видео" data-v-68867043><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-68867043> <svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="1024" height="1024" viewBox="0 0 1024 1024"> <title></title> <g id="icomoon-ignore"> </g> <path d="M984.089 215.132c-36.966-43.705-105.211-61.532-235.541-61.532h-473.106c-133.314 0-202.716 18.977-239.539 65.508-35.903 45.367-35.903 112.212-35.903 204.726v176.333c0 179.231 42.599 270.234 275.443 270.234h473.106c113.024 0 175.652-15.733 216.172-54.302 41.549-39.552 59.279-104.125 59.279-215.93v-176.333c0-97.564-2.78-164.803-39.911-208.702zM657.412 536.346l-214.835 111.683c-4.802 2.494-10.056 3.732-15.304 3.732-5.939 0-11.863-1.588-17.111-4.751-9.884-5.954-15.92-16.609-15.92-28.104v-222.643c0-11.473 6.018-22.118 15.884-28.079s22.134-6.367 32.374-1.078l214.835 110.958c10.931 5.647 17.792 16.871 17.813 29.118 0.011 12.252-6.824 23.496-17.736 29.164z"></path> </svg> </span><p class="header-menu__text" data-v-68867043>Видео</p></a></div><div class="header-menu__item" data-v-68867043><div class="header-menu__collapse collapsed" data-bs-toggle="collapse" data-bs-target="#header-events" aria-expanded="false" data-v-68867043><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M9 10V12H7V10H9ZM13 10V12H11V10H13ZM17 10V12H15V10H17ZM19 3C19.5304 3 20.0391 3.21071 20.4142 3.58579C20.7893 3.96086 21 4.46957 21 5V19C21 19.5304 20.7893 20.0391 20.4142 20.4142C20.0391 20.7893 19.5304 21 19 21H5C4.46957 21 3.96086 20.7893 3.58579 20.4142C3.21071 20.0391 3 19.5304 3 19V5C3 4.46957 3.21071 3.96086 3.58579 3.58579C3.96086 3.21071 4.46957 3 5 3H6V1H8V3H16V1H18V3H19ZM19 19V8H5V19H19ZM9 14V16H7V14H9ZM13 14V16H11V14H13ZM17 14V16H15V14H17Z" fill="#181B29"/> </svg> </span><p class="header-menu__title" data-v-68867043>События</p><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--down" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span></div></div><div class="header-menu__item" data-v-68867043><div class="header-menu__collapse collapsed" data-bs-toggle="collapse" data-bs-target="#header-business" aria-expanded="false" data-v-68867043><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M10 16V15H3V19C3 20.11 3.89 21 5 21H19C20.11 21 21 20.11 21 19V15H14V16H10ZM20 7H16V5L14 3H10L8 5V7H4C2.9 7 2 7.9 2 9V12C2 13.11 2.89 14 4 14H10V12H14V14H20C21.1 14 22 13.1 22 12V9C22 7.9 21.1 7 20 7ZM14 7H10V5H14V7Z" fill="#461EF8"/> </svg> </span><p class="header-menu__title" data-v-68867043>Бизнес-центр</p><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--down" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span></div></div><div class="header-menu__item" data-v-68867043><div class="header-menu__collapse collapsed" data-bs-toggle="collapse" data-bs-target="#header-learn" aria-expanded="false" data-v-68867043><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_3063_42240)"> <path d="M10.3211 4.37782C10.8462 4.12905 11.42 4 12.0011 4C12.5822 4 13.156 4.12905 13.6811 4.37782L23.4291 8.99582C23.5989 9.07619 23.7427 9.20277 23.8438 9.36106C23.945 9.51935 23.9996 9.70294 24.0013 9.89081C24.0029 10.0787 23.9517 10.2632 23.8533 10.4233C23.7549 10.5833 23.6135 10.7124 23.4451 10.7958L13.7451 15.6078C13.2031 15.8767 12.6062 16.0167 12.0011 16.0167C11.396 16.0167 10.7991 15.8767 10.2571 15.6078L2.00111 11.5118V15.9998C2.00111 16.265 1.89575 16.5194 1.70822 16.7069C1.52068 16.8945 1.26633 16.9998 1.00111 16.9998C0.735892 16.9998 0.481538 16.8945 0.294002 16.7069C0.106466 16.5194 0.00110879 16.265 0.00110879 15.9998V9.94982C-0.00818849 9.75213 0.0411476 9.5561 0.142918 9.38637C0.244689 9.21663 0.394354 9.08076 0.573109 8.99582L10.3211 4.37782ZM4.00111 14.7378V17.9998C4.00114 18.1314 4.02712 18.2616 4.07757 18.3831C4.12802 18.5046 4.20194 18.6149 4.29511 18.7078L4.29911 18.7138L4.34511 18.7558L4.46511 18.8678C5.09189 19.4265 5.7695 19.9253 6.48911 20.3578C7.82511 21.1598 9.75511 21.9998 12.0011 21.9998C14.2471 21.9998 16.1771 21.1598 17.5151 20.3578C18.2347 19.9253 18.9123 19.4265 19.5391 18.8678L19.6591 18.7558L19.6911 18.7238L19.7031 18.7118L19.7051 18.7098L19.7091 18.7078C19.8019 18.6148 19.8755 18.5044 19.9256 18.3829C19.9757 18.2614 20.0013 18.1312 20.0011 17.9998V14.7358L14.6331 17.3998C13.815 17.8055 12.9143 18.0166 12.0011 18.0166C11.088 18.0166 10.1872 17.8055 9.36911 17.3998L4.00111 14.7378Z" fill="#461EF8"/> </g> <defs> <clipPath id="clip0_3063_42240"> <rect width="24" height="24" fill="white"/> </clipPath> </defs> </svg> </span><p class="header-menu__title" data-v-68867043>Обучение</p><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--down" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span></div></div><div class="header-menu__item" data-v-68867043><div class="header-menu__collapse collapsed" data-bs-toggle="collapse" data-bs-target="#header-shop" aria-expanded="false" data-v-68867043><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M22 9.00052H17.21L12.82 2.43052C12.7285 2.29439 12.605 2.18286 12.4602 2.10574C12.3155 2.02862 12.154 1.98828 11.99 1.98828C11.826 1.98828 11.6645 2.02862 11.5198 2.10574C11.375 2.18286 11.2515 2.29439 11.16 2.43052L6.77 9.00052H2C1.45 9.00052 1 9.45052 1 10.0005C1 10.0905 1.01 10.1805 1.04 10.2705L3.58 19.5405C3.81 20.3805 4.58 21.0005 5.5 21.0005H18.5C19.42 21.0005 20.19 20.3805 20.43 19.5405L22.97 10.2705L23 10.0005C23 9.45052 22.55 9.00052 22 9.00052ZM11.99 4.79052L14.8 9.00052H9.18L11.99 4.79052ZM12 17.0005C10.9 17.0005 10 16.1005 10 15.0005C10 13.9005 10.9 13.0005 12 13.0005C13.1 13.0005 14 13.9005 14 15.0005C14 16.1005 13.1 17.0005 12 17.0005Z" fill="#461EF8"/> </svg> </span><p class="header-menu__title" data-v-68867043>Магазин</p><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--down" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span></div></div><div class="header-menu__item" data-v-68867043><div class="header-menu__collapse collapsed" data-bs-toggle="collapse" data-bs-target="#header-rk" aria-expanded="false" data-v-68867043><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M12 8H4C3.46957 8 2.96086 8.21071 2.58579 8.58579C2.21071 8.96086 2 9.46957 2 10V14C2 14.5304 2.21071 15.0391 2.58579 15.4142C2.96086 15.7893 3.46957 16 4 16H5V20C5 20.2652 5.10536 20.5196 5.29289 20.7071C5.48043 20.8946 5.73478 21 6 21H8C8.26522 21 8.51957 20.8946 8.70711 20.7071C8.89464 20.5196 9 20.2652 9 20V16H12L17 20V4L12 8ZM21.5 12C21.5 13.71 20.54 15.26 19 16V8C20.53 8.75 21.5 10.3 21.5 12Z" fill="#461EF8"/> </svg> </span><p class="header-menu__title" data-v-68867043>Реклама</p><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--down" data-v-68867043><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span></div></div></div></div><div class="header-background" data-v-68867043></div><div class="header-down" id="header-parent-lg" data-v-68867043><div class="header-down__blocks collapse js-header-down" 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class="communication__shared communication-shared p3" data-v-6b97e4af><p class="communication-shared__title" data-v-6b97e4af>Поделиться</p><div class="communication-shared__ya ya-share2" data-shape="round" data-limit="0" data-copy="hidden" data-more-button-type="short" data-services="telegram,vkontakte,whatsapp" data-v-6b97e4af></div></div></div></div><h1 class="contain__title h1" data-v-6b97e4af>Кормовая база: где и как производятся СТМ «Пятёрочки» Кatty Pro и Van Kot</h1><div class="contain__description contain__description-material" data-v-6b97e4af><p class="top-quote"> Сеть «Пятёрочка» вышла в новую нишу, запустив два собственных бренда кормов для кошек – Кatty Pro и Van Kot. Это полнорационные корма среднего и высокого ценовых сегментов, рецептуры которых разработаны на основе научных исследований. Партнером проекта стала группа «Талина», имеющая собственную сырьевую базу и современное оборудование по производству корма. В линейке новых брендов уже 11 SKU, и ассортимент будет расширяться. Наш фоторепортаж – о производстве корма для кошек и его позиционировании на полке «Пятёрочки». </p> <p> </p> <p> Категория кормов для домашних животных в России имеет большой потенциал развития. По данным AnalyticResearchGroup, в течение последних пяти лет российский рынок кормов для домашних животных прирастал в среднем на 9% и в ближайшие годы продолжит расти примерно на 7%. Около 60% рынка при этом приходится непосредственно на корма для кошек – этот сегмент демонстрирует самую активную динамику роста. </p> <p> Рынок слабо зависит от импорта: к 2022 году доля продукции, произведенной в России, составляла почти 90%, но производили ее в основном транснациональные компании. В 2022 году они начали сворачивать инвестиции, а экспортеры снизили ширину ассортимента. К тому же в российской отрасли превалируют корма низкого ценового сегмента, хотя растет спрос на высококачественные корма среднего и верхнего ценовых сегментов. </p> <p> <b>В эту нишу решила пойти «Пятёрочка»</b>, запустившая два новых бренда: Katty Pro – среднего сегмента, с ценой пачки на полке 18,99 рубля (цена конкурентов в этом сегменте – от 23 до 27 рублей) и Van Kot – высокого сегмента с полочной ценой 24,99 рубля. Первые партии влажного корма поступили в продажу в магазины в июне этого года, а уже в августе на полках появится линейка сухого корма Katty Pro. </p> <p> <img alt="Фото: X5 Group" src="https://www.retail.ru/upload/resize-images/15d9f4ccd9ded862ef09f572d8523d0265c2f770c6r.jpg" title="Фото: X5 Group"> </p> <h5>Фото: X5 Group</h5> <p> </p> <p> </p> <p> Как рассказала <b>Татьяна Ермолаева, федеральный менеджер СТМ категории «Корма для животных»</b>, разработка концепции и рецептуры новых кормов началась в ноябре 2023 года совместно с партнером – ГК «Талина». Кроме сбалансированного состава, обеспечивающего полноценный рацион кошки, особое внимание было уделено и запаху корма. Обоняние кошек в 14 раз сильнее, чем у человека, поэтому подобрать привлекательный для нее запах необходимо для повышения поедаемости (поедаемость – один из критериев оценки кормов). </p> <p> </p> <p> <img alt="Фото: X5 Group" src="https://www.retail.ru/upload/resize-images/ae01035172e00193cd0be47e8a919eabf9fb9e930ar.jpg" title="Фото: X5 Group"> </p> <h5>Фото: X5 Group</h5> <p> </p> <p> Для упаковки выбрали пауч-пакет без дна, который дешевле, чем пауч-пакет с дном, примерно на 5%, и при этом его так же удобно хранить в холодильнике. </p> <p> Не менее тщательно подошли к макету упаковки. «Мы очень долго подбирали фото для упаковки, рассказывает Татьяна Ермолаева. – Никак не могли остановиться на одном, поэтому выбрали несколько для разных блюд, например, один котик представляет рагу в желе, другой – рагу для стерилизованных кошек, третий – паштет, который сейчас готовится к запуску». Интересно, что макет для Van Kot был сгенерирован искусственным интеллектом. </p> <p> ГК «Талина» производит для сети 19 позиций: 14 влажных кормов на Торбеевской площадке и 5 сухих кормов на Атяшевской площадке. Текущий объем производства – 40 тыс. тонн в год по влажным и 50 тыс. тонн в год по сухим кормам – к 2025 году планируют нарастить более 80 тыс. тонн и более 70 тыс. тонн кормов соответственно. </p> <p> </p> <p> <img alt="Фото: X5 Group" src="https://www.retail.ru/upload/resize-images/586ae4bee36c288ab534f5d94e0fbe1101c7c617f4r.jpg" title="Фото: X5 Group"> </p> <h5>Фото: X5 Group</h5> <p> </p> <p> </p> <p> Первый этап производства – подготовка сырья. Основное сырье – натуральное мясо с костями (костная часть обязательно должна быть в корме, потому что формирует стул, содержит белки и минералы) – говядина, свинина, индейка, курица, а также рыба. Как рассказала <b>Ольга Сорудейкина, начальник производственной площадки</b>, организован тщательный подбор и контроль сырья: некачественное или недостаточно свежее сырье испортит весь продукт, и кошка есть его не станет. </p> <p> Мясо измельчается, затем к нему добавляются витаминно-минеральный комплекс и другие добавки. Пропорции всех ингредиентов зависят от конкретного рецепта. </p> <p> </p> <p> <img alt="Фото: X5 Group" src="https://www.retail.ru/upload/resize-images/18b8dabf0607ba2c7ef395298b0315003f8279c84er.jpg" title="Фото: X5 Group"> </p> <h5>Фото: X5 Group</h5> <p> </p> <p> </p> <p> После измельчения, тщательного перемешивания фарш отправляется в эмульситатор. Оборудование улучшает текстуру будущего продукта и позволяет достичь однородности смеси. На следующем этапе из сырья формируются мясные жгуты, которые проходят термообработку в паровом туннеле. </p> <p> </p> <p> <img alt="Фото: X5 Group" src="https://www.retail.ru/upload/resize-images/527565a70850289d5f6a9f4e3f23714aeaddd1d018r.jpg" title="Фото: X5 Group"> </p> <h5>Фото: X5 Group</h5> <p> </p> <p> </p> <p> Затем жгуты нарезаются на отдельные кусочки, высушиваются и охлаждаются. Нарезка может быть разная, можно настроить размер, толщину, скорость нарезки. Все зависит от того, какой продукт нужно получить. После нарезки отдельные кусочки просушиваются, чтобы они не прилипали друг к другу, и поступают на дозацию. </p> <p> </p> <p> <img alt="Фото: X5 Group" src="https://www.retail.ru/upload/medialibrary/666/4hsvw4fodmhko6jzvgvp8i5jeuqqkzoz/FOT_7068.jpg" title="Фото: X5 Group"> </p> <h5>Фото: X5 Group</h5> <p> </p> <p> </p> <p> Параллельно этому процессу готовится соус. Оба продукта в установленных количествах смешиваются непосредственно в пауч-пакете, после чего машина запаивает пакет. Процесс упаковки полностью автоматизирован. </p> <p> </p> <p> <img alt="Фото: X5 Group" src="https://www.retail.ru/upload/resize-images/0c2da36718ca3cfee686098377f3df32563374b1bfr.jpg" title="Фото: X5 Group"> </p> <h5>Фото: X5 Group</h5> <p> </p> <p> </p> <p> Сотрудники предприятия контролируют вес готовых изделий и перекладывают пакеты на сетки-противни для дальнейшей стерилизации. </p> <p> </p> <p> <img alt="Фото: X5 Group" src="https://www.retail.ru/upload/resize-images/bf1808cb7bd99cc582dd1f92cfd6bd5cf11f99d941r.jpg" title="Фото: X5 Group"> </p> <h5>Фото: X5 Group</h5> <p> </p> <p> </p> <p> «Этап стерилизации необходим, иначе в готовом продукте будут развиваться микроорганизмы, – поясняет Ольга Сорудейкина, – возникнет бомбаж упаковки. Стерилизация – одна из самых ответственных контрольных точек». После стерилизации пакеты выходят, просушиваются, укладываются в шоу-боксы и отправляются на склад для хранения и реализации. </p> <p> </p> <p> <img alt="Фото: X5 Group" src="https://www.retail.ru/upload/resize-images/f981d6a9941be5359ce6e607e11d97ec06c056eeddr.jpg" title="Фото: X5 Group"> </p> <h5>Фото: X5 Group</h5> <p> </p> <p> </p> <p> «Пятёрочка» планирует расширять линейку кормов для домашних животных под СТМ. Например, на Торбеевской площадке уже производятся пилотные партии паштетов. Также сеть намерена выйти в сегмент лакомства для кошек, это будут подушечки с разными начинками. </p> <p> </p> <p> <img alt="Фото: X5 Group" src="https://www.retail.ru/upload/resize-images/26cf8cb4c675334d56fbd22e4054257e6590e8c600r.jpg" title="Фото: X5 Group"> </p> <h5>Фото: X5 Group</h5> <p> </p> <div class="b-reference visual"> <div class="text"> <p> Холдинг «Талина» объединяет предприятия по растениеводству, изготовлению комбикормов, индустриальному разведению и откорму свиней, мясопереработке, производству кормов для домашних животных. Структура «от поля до прилавка» позволяет не зависеть от поставщиков сырья, контролировать качество на каждом этапе производства и выпускать экологически чистую продукцию. Входит в топ‑3 производителей кормов для домашних животных в России по версии NielsenIQ. Занимает третье место в рейтинге динамики роста продаж в 2023 году среди ведущих производителей категории «Корма для домашних животных» по версии NielsenIQ. </p> </div> </div> <h4 style="text-align: right;">Валерия Миронова, Retail.ru </h4></div><div class="tags contain__tags" data-v-6b97e4af data-v-5b6e9504><ul class="tags__list list p3" data-v-5b6e9504><li class="tags__item tags__item--group" data-v-5b6e9504>Теги:</li><li class="tags__item" data-v-5b6e9504><a class="tags__link link link--black" href="https://www.retail.ru/search/?q=Пятерочка" title="Пятерочка" data-v-5b6e9504>#Пятерочка</a></li><li class="tags__item" data-v-5b6e9504><a class="tags__link link link--black" href="https://www.retail.ru/search/?q=Талина" title="Талина" data-v-5b6e9504>#Талина</a></li><li class="tags__item" data-v-5b6e9504><a class="tags__link link link--black" href="https://www.retail.ru/search/?q=Кatty Pro" title="Кatty Pro" data-v-5b6e9504>#Кatty Pro</a></li><li class="tags__item" data-v-5b6e9504><a class="tags__link link link--black" href="https://www.retail.ru/search/?q=Van Kot" title="Van Kot" data-v-5b6e9504>#Van Kot</a></li><li class="tags__item" data-v-5b6e9504><a class="tags__link link link--black" href="https://www.retail.ru/search/?q=корм для кошек" title="корм для кошек" data-v-5b6e9504>#корм для кошек</a></li></ul></div><div class="themes contain__tags" data-v-6b97e4af data-v-078581f0><ul class="themes__list list p3" data-v-078581f0><li class="themes__item themes__item--group" data-v-078581f0>Темы:</li><li class="themes__item" data-v-078581f0><a href="/theme/mark-brand/" class="themes__link link link--black" title="Марка. Бренд" data-v-078581f0>Марка. Бренд</a></li><li class="themes__item" data-v-078581f0><a href="/theme/marketing-and-economics-of-trade/" class="themes__link link link--black" title="Маркетинг и экономика торговли" data-v-078581f0>Маркетинг и экономика торговли</a></li><li class="themes__item" data-v-078581f0><a href="/theme/food-retail-alcohol/" class="themes__link link link--black" title="FMCG. Продуктовый ритейл. Алкоголь" data-v-078581f0>FMCG. Продуктовый ритейл. Алкоголь</a></li><li class="themes__item" data-v-078581f0><a href="/theme/own-brand-ipls-contract-manufacturing/" class="themes__link link link--black" title="Собственная торговая марка. IPLS. Контрактное производство" data-v-078581f0>Собственная торговая марка. IPLS. Контрактное производство</a></li></ul></div></div><div data-v-6b97e4af><script type="application/ld+json">{"@context":"https://schema.org","@type":"NewsArticle","name":"Кормовая база: где и как производятся СТМ «Пятёрочки» Кatty Pro и Van Kot ","image":{"@type":"ImageObject","url":"https://www.retail.ru/local/templates/retail/images/logo/login-retail-big.png","height":243,"width":67},"author":"https://www.retail.ru","description":"<p class=\"top-quote\">\r\n\t Сеть «Пятёрочка» вышла в новую нишу, запустив два собственных бренда кормов для кошек – Кatty Pro и Van Kot. Это полнорационные корма среднего и высокого ценовых сегментов, рецептуры которых разработаны на основе научных исследований. Партнером проекта стала группа «Талина», имеющая собственную сырьевую базу и современное оборудование по производству корма. В линейке новых брендов уже 11 SKU, и ассортимент будет расширяться. Наш фоторепортаж – о производстве корма для кошек и его позиционировании на полке «Пятёрочки».\r\n</p>\r\n<p>\r\n</p>\r\n<p>\r\n\t Категория кормов для домашних животных в России имеет большой потенциал развития. По данным AnalyticResearchGroup, в течение последних пяти лет российский рынок кормов для домашних животных прирастал в среднем на 9% и в ближайшие годы продолжит расти примерно на 7%. Около 60% рынка при этом приходится непосредственно на корма для кошек – этот сегмент демонстрирует самую активную динамику роста.\r\n</p>\r\n<p>\r\n\t Рынок слабо зависит от импорта: к 2022 году доля продукции, произведенной в России, составляла почти 90%, но производили ее в основном транснациональные компании. В 2022 году они начали сворачивать инвестиции, а экспортеры снизили ширину ассортимента. К тому же в российской отрасли превалируют корма низкого ценового сегмента, хотя растет спрос на высококачественные корма среднего и верхнего ценовых сегментов.\r\n</p>\r\n<p>\r\n <b>В эту нишу решила пойти «Пятёрочка»</b>, запустившая два новых бренда: Katty Pro – среднего сегмента, с ценой пачки на полке 18,99 рубля (цена конкурентов в этом сегменте – от 23 до 27 рублей) и Van Kot – высокого сегмента с полочной ценой 24,99 рубля. Первые партии влажного корма поступили в продажу в магазины в июне этого года, а уже в августе на полках появится линейка сухого корма Katty Pro.\r\n</p>\r\n<p>\r\n <img alt=\"Фото: X5 Group\" src=\"/upload/resize-images/15d9f4ccd9ded862ef09f572d8523d0265c2f770c6r.jpg\" title=\"Фото: X5 Group\">\r\n</p>\r\n<h5>Фото: X5 Group</h5>\r\n \r\n<p>\r\n</p>\r\n<p>\r\n</p>\r\n<p>\r\n\t Как рассказала <b>Татьяна Ермолаева, федеральный менеджер СТМ категории «Корма для животных»</b>, разработка концепции и рецептуры новых кормов началась в ноябре 2023 года совместно с партнером – ГК «Талина». Кроме сбалансированного состава, обеспечивающего полноценный рацион кошки, особое внимание было уделено и запаху корма. Обоняние кошек в 14 раз сильнее, чем у человека, поэтому подобрать привлекательный для нее запах необходимо для повышения поедаемости (поедаемость – один из критериев оценки кормов).\r\n</p>\r\n<p>\r\n</p>\r\n<p>\r\n <img alt=\"Фото: X5 Group\" src=\"/upload/resize-images/ae01035172e00193cd0be47e8a919eabf9fb9e930ar.jpg\" title=\"Фото: X5 Group\">\r\n</p>\r\n<h5>Фото: X5 Group</h5>\r\n \r\n<p>\r\n</p>\r\n<p>\r\n\t Для упаковки выбрали пауч-пакет без дна, который дешевле, чем пауч-пакет с дном, примерно на 5%, и при этом его так же удобно хранить в холодильнике.\r\n</p>\r\n<p>\r\n\t Не менее тщательно подошли к макету упаковки. «Мы очень долго подбирали фото для упаковки, рассказывает Татьяна Ермолаева. – Никак не могли остановиться на одном, поэтому выбрали несколько для разных блюд, например, один котик представляет рагу в желе, другой – рагу для стерилизованных кошек, третий – паштет, который сейчас готовится к запуску». Интересно, что макет для Van Kot был сгенерирован искусственным интеллектом.\r\n</p>\r\n<p>\r\n\t ГК «Талина» производит для сети 19 позиций: 14 влажных кормов на Торбеевской площадке и 5 сухих кормов на Атяшевской площадке. Текущий объем производства – 40 тыс. тонн в год по влажным и 50 тыс. тонн в год по сухим кормам – к 2025 году планируют нарастить более 80 тыс. тонн и более 70 тыс. тонн кормов соответственно.\r\n</p>\r\n<p>\r\n</p>\r\n<p>\r\n <img alt=\"Фото: X5 Group\" src=\"/upload/resize-images/586ae4bee36c288ab534f5d94e0fbe1101c7c617f4r.jpg\" title=\"Фото: X5 Group\">\r\n</p>\r\n<h5>Фото: X5 Group</h5>\r\n \r\n<p>\r\n</p>\r\n<p>\r\n</p>\r\n<p>\r\n\t Первый этап производства – подготовка сырья. Основное сырье – натуральное мясо с костями (костная часть обязательно должна быть в корме, потому что формирует стул, содержит белки и минералы) – говядина, свинина, индейка, курица, а также рыба. Как рассказала <b>Ольга Сорудейкина, начальник производственной площадки</b>, организован тщательный подбор и контроль сырья: некачественное или недостаточно свежее сырье испортит весь продукт, и кошка есть его не станет.\r\n</p>\r\n<p>\r\n\t Мясо измельчается, затем к нему добавляются витаминно-минеральный комплекс и другие добавки. Пропорции всех ингредиентов зависят от конкретного рецепта.\r\n</p>\r\n<p>\r\n</p>\r\n<p>\r\n <img alt=\"Фото: X5 Group\" src=\"/upload/resize-images/18b8dabf0607ba2c7ef395298b0315003f8279c84er.jpg\" title=\"Фото: X5 Group\">\r\n</p>\r\n<h5>Фото: X5 Group</h5>\r\n \r\n<p>\r\n</p>\r\n<p>\r\n</p>\r\n<p>\r\n\t После измельчения, тщательного перемешивания фарш отправляется в эмульситатор. Оборудование улучшает текстуру будущего продукта и позволяет достичь однородности смеси. На следующем этапе из сырья формируются мясные жгуты, которые проходят термообработку в паровом туннеле.\r\n</p>\r\n<p>\r\n</p>\r\n<p>\r\n <img alt=\"Фото: X5 Group\" src=\"/upload/resize-images/527565a70850289d5f6a9f4e3f23714aeaddd1d018r.jpg\" title=\"Фото: X5 Group\">\r\n</p>\r\n<h5>Фото: X5 Group</h5>\r\n \r\n<p>\r\n</p>\r\n<p>\r\n</p>\r\n<p>\r\n\t Затем жгуты нарезаются на отдельные кусочки, высушиваются и охлаждаются. Нарезка может быть разная, можно настроить размер, толщину, скорость нарезки. Все зависит от того, какой продукт нужно получить. После нарезки отдельные кусочки просушиваются, чтобы они не прилипали друг к другу, и поступают на дозацию.\r\n</p>\r\n<p>\r\n</p>\r\n<p>\r\n <img alt=\"Фото: X5 Group\" src=\"/upload/medialibrary/666/4hsvw4fodmhko6jzvgvp8i5jeuqqkzoz/FOT_7068.jpg\" title=\"Фото: X5 Group\">\r\n</p>\r\n<h5>Фото: X5 Group</h5>\r\n \r\n<p>\r\n</p>\r\n<p>\r\n</p>\r\n<p>\r\n\t Параллельно этому процессу готовится соус. Оба продукта в установленных количествах смешиваются непосредственно в пауч-пакете, после чего машина запаивает пакет. Процесс упаковки полностью автоматизирован.\r\n</p>\r\n<p>\r\n</p>\r\n<p>\r\n <img alt=\"Фото: X5 Group\" src=\"/upload/resize-images/0c2da36718ca3cfee686098377f3df32563374b1bfr.jpg\" title=\"Фото: X5 Group\">\r\n</p>\r\n<h5>Фото: X5 Group</h5>\r\n \r\n<p>\r\n</p>\r\n<p>\r\n</p>\r\n<p>\r\n\t Сотрудники предприятия контролируют вес готовых изделий и перекладывают пакеты на сетки-противни для дальнейшей стерилизации.\r\n</p>\r\n<p>\r\n</p>\r\n<p>\r\n <img alt=\"Фото: X5 Group\" src=\"/upload/resize-images/bf1808cb7bd99cc582dd1f92cfd6bd5cf11f99d941r.jpg\" title=\"Фото: X5 Group\">\r\n</p>\r\n<h5>Фото: X5 Group</h5>\r\n \r\n<p>\r\n</p>\r\n<p>\r\n</p>\r\n<p>\r\n\t «Этап стерилизации необходим, иначе в готовом продукте будут развиваться микроорганизмы, – поясняет Ольга Сорудейкина, – возникнет бомбаж упаковки. Стерилизация – одна из самых ответственных контрольных точек». После стерилизации пакеты выходят, просушиваются, укладываются в шоу-боксы и отправляются на склад для хранения и реализации.\r\n</p>\r\n<p>\r\n</p>\r\n<p>\r\n <img alt=\"Фото: X5 Group\" src=\"/upload/resize-images/f981d6a9941be5359ce6e607e11d97ec06c056eeddr.jpg\" title=\"Фото: X5 Group\">\r\n</p>\r\n<h5>Фото: X5 Group</h5>\r\n \r\n<p>\r\n</p>\r\n<p>\r\n</p>\r\n<p>\r\n\t «Пятёрочка» планирует расширять линейку кормов для домашних животных под СТМ. Например, на Торбеевской площадке уже производятся пилотные партии паштетов. Также сеть намерена выйти в сегмент лакомства для кошек, это будут подушечки с разными начинками.\r\n</p>\r\n<p>\r\n</p>\r\n<p>\r\n <img alt=\"Фото: X5 Group\" src=\"/upload/resize-images/26cf8cb4c675334d56fbd22e4054257e6590e8c600r.jpg\" title=\"Фото: X5 Group\">\r\n</p>\r\n<h5>Фото: X5 Group</h5>\r\n \r\n<p>\r\n</p>\r\n<div class=\"b-reference visual\">\r\n\t<div class=\"text\">\r\n\t\t<p>\r\n\t\t\t Холдинг «Талина» объединяет предприятия по растениеводству, изготовлению комбикормов, индустриальному разведению и откорму свиней, мясопереработке, производству кормов для домашних животных. Структура «от поля до прилавка» позволяет не зависеть от поставщиков сырья, контролировать качество на каждом этапе производства и выпускать экологически чистую продукцию. Входит в топ‑3 производителей кормов для домашних животных в России по версии NielsenIQ. Занимает третье место в рейтинге динамики роста продаж в 2023 году среди ведущих производителей категории «Корма для домашних животных» по версии NielsenIQ.\r\n\t\t</p>\r\n\t</div>\r\n</div>\r\n<h4 style=\"text-align: right;\">Валерия Миронова, Retail.ru </h4>","keywords":"Пятерочка, Талина, Кatty Pro, Van Kot, корм для кошек","headline":"Кормовая база: где и как производятся СТМ «Пятёрочки» Кatty Pro и Van Kot ","publisher":{"@type":"Organization","image":{"@type":"ImageObject","url":"https://www.retail.ru/local/templates/retail/images/logo/login-retail-big.png","height":243,"width":67},"name":"Retail.ru","telephone":"","address":"https://www.retail.ru"},"datePublished":"2024.08.06","dateModified":"30.08.2024 17:57:29","mainEntityOfPage":"https://www.retail.ru/photoreports/kormovaya-baza-gde-i-kak-proizvodyatsya-stm-pyatyerochki-katty-pro-i-van-kot-/","copyrightHolder":{"url":"https://www.retail.ru/photoreports/kormovaya-baza-gde-i-kak-proizvodyatsya-stm-pyatyerochki-katty-pro-i-van-kot-/"}}</script></div></div><div class="contain__aside" data-v-6b97e4af><div class="contain__sticky" data-v-6b97e4af><aside class="also" data-v-6b97e4af data-v-46d35b72><h2 class="also__title h2" data-v-46d35b72>Читайте также</h2><div class="also__list js-also swiper" data-v-46d35b72><div class="also__groups swiper-wrapper" data-v-46d35b72><div class="also__item swiper-slide" data-v-46d35b72><div class="also__group" data-v-46d35b72><time class="also__time" data-v-46d35b72>22.07.2024</time><div class="also__views views views--gray" data-v-46d35b72><span class="nuxt-icon nuxt-icon--fill also__icon views__icon" data-v-46d35b72><svg width="24" height="24" viewBox="0 0 24 24" fill="none" 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19.9667 13.1833 20.8 11.5C19.9667 9.81667 18.7627 8.479 17.188 7.487C15.6127 6.49567 13.8833 6 12 6C10.1167 6 8.38733 6.49567 6.812 7.487C5.23733 8.479 4.03333 9.81667 3.2 11.5C4.03333 13.1833 5.23733 14.5207 6.812 15.512C8.38733 16.504 10.1167 17 12 17Z" fill="#1C1B1F"/> </g> </svg> </span> 10,855</div></div><div class="also__description p2" data-v-46d35b72><a href="/cases/pochemu-pyatyerochka-otkazalas-ot-modeli-master-franshizy-i-stala-razvivat-model-obratnogo-franchayz/" title="" class="also__link link link--black" data-v-46d35b72>Почему «Пятёрочка» отказалась от модели мастер-франшизы и стала развивать модель обратного франчайзинга</a></div><div class="also__type" data-v-46d35b72>Кейс</div></div><div class="also__item swiper-slide" data-v-46d35b72><div class="also__group" data-v-46d35b72><time class="also__time" data-v-46d35b72>9.05.2024</time><div class="also__views views views--gray" data-v-46d35b72><span class="nuxt-icon nuxt-icon--fill also__icon views__icon" 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19ZM12 17C13.8833 17 15.6127 16.504 17.188 15.512C18.7627 14.5207 19.9667 13.1833 20.8 11.5C19.9667 9.81667 18.7627 8.479 17.188 7.487C15.6127 6.49567 13.8833 6 12 6C10.1167 6 8.38733 6.49567 6.812 7.487C5.23733 8.479 4.03333 9.81667 3.2 11.5C4.03333 13.1833 5.23733 14.5207 6.812 15.512C8.38733 16.504 10.1167 17 12 17Z" fill="#1C1B1F"/> </g> </svg> </span> 8,538</div></div><div class="also__description p2" data-v-46d35b72><a href="/interviews/evgeniy-shevchenko-vladelets-master-franshizy-pyatyerochki-zapusk-magazinov-seti-v-yakutske-pilotnyy/" title="" class="also__link link link--black" data-v-46d35b72>Евгений Шевченко, владелец мастер-франшизы «Пятёрочки»: «Запуск магазинов сети в Якутске – пилотный проект для меня в ритейле, но не первый в бизнесе»</a></div><div class="also__type" data-v-46d35b72>Интервью</div></div><div class="also__item swiper-slide" data-v-46d35b72><div class="also__group" data-v-46d35b72><time class="also__time" data-v-46d35b72>13.05.2024</time><div 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4.679 18.65 6.037C20.65 7.39567 22.1 9.21667 23 11.5C22.1 13.7833 20.65 15.604 18.65 16.962C16.65 18.3207 14.4333 19 12 19ZM12 17C13.8833 17 15.6127 16.504 17.188 15.512C18.7627 14.5207 19.9667 13.1833 20.8 11.5C19.9667 9.81667 18.7627 8.479 17.188 7.487C15.6127 6.49567 13.8833 6 12 6C10.1167 6 8.38733 6.49567 6.812 7.487C5.23733 8.479 4.03333 9.81667 3.2 11.5C4.03333 13.1833 5.23733 14.5207 6.812 15.512C8.38733 16.504 10.1167 17 12 17Z" fill="#1C1B1F"/> </g> </svg> </span> 8,769</div></div><div class="also__description p2" data-v-46d35b72><a href="/cases/sobiraem-do-500-000-zakazov-v-den-cherez-smartfon-kak-vkusvill-ispolzuet-mobilnoe-prilozhenie-i-robo/" title="" class="also__link link link--black" data-v-46d35b72>Собираем до 500 000 заказов в день через смартфон: как «ВкусВилл» использует мобильное приложение и роботов для повышения качества и скорости сборки заказов</a></div><div class="also__type" data-v-46d35b72>Кейс</div></div></div></div><div class="navigation also__navigation" 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24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span></div><ul class="footer__list list collapse" id="footer-rk" data-v-095d88ef><li class="footer__item" data-v-095d88ef><a href="https://www.retail.ru/advert/request/" rel="noopener noreferrer" class="footer__link footer__link--item link link--white" title="Заявка на размещение" data-v-095d88ef>Заявка на размещение </a></li><li class="footer__item" data-v-095d88ef><a href="https://www.retail.ru/advert/template_banners/" rel="noopener noreferrer" class="footer__link footer__link--item link link--white" title="Сквозные баннеры" data-v-095d88ef>Сквозные баннеры </a></li><li class="footer__item" data-v-095d88ef><a href="https://www.retail.ru/advert/newspaper_banners/" rel="noopener noreferrer" class="footer__link footer__link--item link link--white" title="Печатная версия" data-v-095d88ef>Печатная версия </a></li><li class="footer__item" data-v-095d88ef><a href="https://www.retail.ru/advert/paid_content/" rel="noopener noreferrer" class="footer__link footer__link--item link link--white" title="Платный контент" data-v-095d88ef>Платный контент </a></li><li class="footer__item" data-v-095d88ef><a href="https://www.retail.ru/advert/tovar_na_polku/" rel="noopener noreferrer" class="footer__link footer__link--item link link--white" title="Товар на полку" data-v-095d88ef>Товар на полку </a></li></ul></div><div class="footer__card footer__card--books" data-v-095d88ef><div class="footer__section collapsed" data-bs-toggle="collapse" data-bs-target="#footer-books" aria-expanded="false" data-v-095d88ef><p class="footer__name" data-v-095d88ef>Книги</p><span class="nuxt-icon nuxt-icon--fill footer__icon" data-v-095d88ef><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span></div><ul class="footer__list list collapse" id="footer-books" data-v-095d88ef><li class="footer__item" data-v-095d88ef><a href="https://www.retail.ru/books/novelties/" rel="noopener noreferrer" class="footer__link footer__link--item link link--white" title="Новинки" data-v-095d88ef>Новинки </a></li><li class="footer__item" data-v-095d88ef><a href="https://www.retail.ru/books/top/" rel="noopener noreferrer" class="footer__link footer__link--item link link--white" title="Топ-10" data-v-095d88ef>Топ-10 </a></li><li class="footer__item" data-v-095d88ef><a href="https://www.retail.ru/books/iya-imshinetskaya-trafik-bez-skidok-39-priemov-nematerialnoy-motivatsii-pokupateley/" rel="noopener noreferrer" class="footer__link footer__link--item link link--white" title="Трафик без скидок?" data-v-095d88ef>Трафик без скидок? </a></li><li class="footer__item" data-v-095d88ef><a href="https://www.retail.ru/books/info/" rel="noopener noreferrer" class="footer__link footer__link--item link link--white" title="Где купить?" data-v-095d88ef>Где купить? </a></li></ul></div><div class="footer__card footer__card--personal" data-v-095d88ef><div class="footer__section collapsed" data-bs-toggle="collapse" data-bs-target="#footer-personal" aria-expanded="false" data-v-095d88ef><p class="footer__name" data-v-095d88ef>Личный кабинет</p><span class="nuxt-icon nuxt-icon--fill footer__icon" data-v-095d88ef><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span></div><ul class="footer__list list collapse" id="footer-personal" data-v-095d88ef><li class="footer__item" data-v-095d88ef><a href="https://www.retail.ru/books/personal?show=orderlist" rel="noopener noreferrer" class="footer__link footer__link--item link link--white" title="Ваши покупки" data-v-095d88ef>Ваши покупки </a></li><li class="footer__item" data-v-095d88ef><a href="https://www.retail.ru/mailing/" rel="noopener noreferrer" class="footer__link footer__link--item link link--white" title="Подписки" data-v-095d88ef>Подписки </a></li></ul></div><div class="footer__card footer__card--retail" data-v-095d88ef><div class="footer__section collapsed" data-bs-toggle="collapse" data-bs-target="#footer-retail" aria-expanded="false" data-v-095d88ef><p class="footer__name" data-v-095d88ef>Ритейлеру<span class="footer__colon" data-v-095d88ef>:</span></p><span class="nuxt-icon nuxt-icon--fill footer__icon" data-v-095d88ef><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span></div><ul class="footer__list list collapse" id="footer-retail" data-v-095d88ef><li class="footer__item" data-v-095d88ef><a href="https://www.retail.ru/my/?action=trade_network" rel="noopener noreferrer" class="footer__link footer__link--item link link--white" title="Зарегистрировать торговую сеть" data-v-095d88ef>Зарегистрировать <br class="footer__hyphenation" data-v-095d88ef>торговую сеть </a></li><li class="footer__item" data-v-095d88ef><a href="https://www.retail.ru/my/?action=pressrelease/add" rel="noopener noreferrer" class="footer__link footer__link--item link link--white" title="Добавить новость торговой сети" data-v-095d88ef>Добавить новость <br class="footer__hyphenation" data-v-095d88ef>торговой сети </a></li></ul></div><div class="footer__card footer__card--supplier" data-v-095d88ef><div class="footer__section collapsed" data-bs-toggle="collapse" data-bs-target="#footer-supplier" aria-expanded="false" data-v-095d88ef><p class="footer__name" data-v-095d88ef>Поставщику<span class="footer__colon" data-v-095d88ef>:</span></p><span class="nuxt-icon nuxt-icon--fill footer__icon" data-v-095d88ef><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span></div><ul class="footer__list list collapse" id="footer-supplier" data-v-095d88ef><li class="footer__item" data-v-095d88ef><a href="https://www.retail.ru/my/?action=company-registration" rel="noopener noreferrer" class="footer__link footer__link--item link link--white" title="Зарегистрировать поставщика" data-v-095d88ef> Зарегистрировать <br class="footer__hyphenation" data-v-095d88ef>поставщика </a></li><li class="footer__item" data-v-095d88ef><a href="https://www.retail.ru/my/?action=pressrelease/add" rel="noopener noreferrer" class="footer__link footer__link--item link link--white" title="Добавить новость компании" data-v-095d88ef>Добавить новость <br class="footer__hyphenation" data-v-095d88ef>компании </a></li></ul></div><div class="footer__card footer__card--company" data-v-095d88ef><div class="footer__section collapsed" data-bs-toggle="collapse" data-bs-target="#footer-company" aria-expanded="false" data-v-095d88ef><p class="footer__name" data-v-095d88ef> Обучающим <br class="footer__hyphenation" data-v-095d88ef>компаниям<span class="footer__colon" data-v-095d88ef>:</span></p><span class="nuxt-icon nuxt-icon--fill footer__icon" data-v-095d88ef><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span></div><ul class="footer__list list collapse" id="footer-company" data-v-095d88ef><li class="footer__item" data-v-095d88ef><a href="https://www.retail.ru/my/?action=education_company_registration" rel="noopener noreferrer" class="footer__link footer__link--item link link--white" title="Зарегистрировать обучающую компанию" data-v-095d88ef>Зарегистрировать <br class="footer__hyphenation" data-v-095d88ef>обучающую компанию </a></li><li class="footer__item" data-v-095d88ef><a href="https://www.retail.ru/my/?action=seminars" rel="noopener noreferrer" class="footer__link footer__link--item link link--white" title="Добавить семинар" data-v-095d88ef>Добавить семинар </a></li></ul></div><div class="footer__card footer__card--organization" data-v-095d88ef><div class="footer__section collapsed" data-bs-toggle="collapse" data-bs-target="#footer-organization" aria-expanded="false" data-v-095d88ef><p class="footer__name" data-v-095d88ef> Организаторам <br class="footer__hyphenation" data-v-095d88ef>мероприятий<span class="footer__colon" data-v-095d88ef>:</span></p><span class="nuxt-icon nuxt-icon--fill footer__icon" data-v-095d88ef><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span></div><ul class="footer__list list collapse" id="footer-organization" data-v-095d88ef><li class="footer__item" data-v-095d88ef><a href="https://www.retail.ru/my/?action=event/add" rel="noopener noreferrer" class="footer__link footer__link--item link link--white" title="Зарегистрировать организатора" data-v-095d88ef> Зарегистрировать<br class="footer__hyphenation" data-v-095d88ef> организатора </a></li><li class="footer__item" data-v-095d88ef><a href="https://www.retail.ru/my/?action=event/add" rel="noopener noreferrer" class="footer__link footer__link--item link link--white" title="Добавить мероприятие" data-v-095d88ef>Добавить мероприятие </a></li></ul></div></div><div class="footer__info info" data-v-095d88ef><div class="info__policy" data-v-095d88ef> Любое использование материалов с сайта Retail.ru, включая видео-материалы и материалы с онлайн-мероприятий допускается только при наличии гиперссылки на страницу материала на Retail.ru в первом абзаце публикуемого текста. </div><div class="info__links" data-v-095d88ef><a href="https://www.retail.ru/info/" rel="noopener noreferrer" class="info__link link" title="О проекте" data-v-095d88ef>О проекте </a><a href="https://www.retail.ru/info/#redaction" rel="noopener noreferrer" class="info__link link" title="Редакция" data-v-095d88ef>Редакция </a><a href="https://www.retail.ru/advert/contacts/" rel="noopener noreferrer" class="info__link link" title="Контакты" data-v-095d88ef>Контакты </a></div></div><div class="footer__logo logo" data-v-095d88ef><a href="/" class="logo__link link" title="Retail.ru" data-v-095d88ef><img class="logo__img" src="/images/components/global/footer/footer-logo-25.svg" alt="Логотип retail.ru" data-v-095d88ef></a></div><div class="footer__attendance attendance" data-v-095d88ef><div class="attendance__ya" data-v-095d88ef><a href="https://metrika.yandex.ru/stat/?id=1574661&from=informer" target="_blank" rel="nofollow" data-v-095d88ef><img src="https://informer.yandex.ru/informer/1574661/3_0_383B49FF_181B29FF_1_pageviews" style="width:88px;height:31px;border:0;" alt="Яндекс.Метрика" title="Яндекс.Метрика: данные за сегодня (просмотры, визиты и уникальные посетители)" class="ym-advanced-informer" data-cid="1574661" data-lang="ru" data-v-095d88ef></a></div><div class="attendance__date" data-v-095d88ef>1999‑2024 Retail.ru</div></div><div class="socials-list footer__socials socials" data-v-095d88ef><a href="https://www.retail.ru/mailing/" rel="noopener noreferrer" target="_self" class="socials-list__link" title="Подписка на рассылку"><span class="nuxt-icon nuxt-icon--fill socials-list__icon"> <svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="1024" height="1024" viewBox="0 0 1024 1024"> <title></title> <g id="icomoon-ignore"> </g> <path d="M494.292 224.691c78.175 0 151.834 34.655 205.818 88.83v0.16c0-26.015 17.505-45.695 41.696-45.695h6.144c38.173 0 45.823 35.999 45.823 47.359l0.158 404.307c-2.657 26.495 27.36 40.19 44.030 23.168 64.797-66.656 142.46-342.997-40.35-502.992-170.491-149.339-399.317-124.668-520.976-40.831-129.308 89.341-211.961 286.678-131.677 472.145 87.678 202.203 338.325 262.52 487.507 202.362 75.517-30.493 110.333 71.453 31.835 104.829-118.3 50.461-447.985 45.311-601.964-221.336-104.028-180.122-98.524-496.978 177.499-661.133 210.967-125.66 489.328-90.846 657.131 84.349 175.354 183.322 165.212 526.322-5.985 659.658-77.53 60.639-192.665 1.664-191.83-86.684l-0.865-28.799c-53.984 53.472-125.82 84.83-203.995 84.83-154.65 0-290.806-136.187-290.806-290.679 0-156.156 136.155-293.783 290.806-293.783v-0.064zM688.816 507.372c-5.857-113.183-89.853-181.341-191.355-181.341h-3.84c-116.989 0-181.979 92.158-181.979 196.633 0 117.148 78.493 191.129 181.497 191.129 114.971 0 190.458-84.125 195.962-183.639l-0.287-22.784z"></path> </svg> </span></a><a href="https://vk.com/public61344912" rel="noopener noreferrer" target="_blank" class="socials-list__link" title="VK"><span class="nuxt-icon nuxt-icon--fill socials-list__icon"> <svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="1024" height="1024" viewBox="0 0 1024 1024"> <title></title> <g id="icomoon-ignore"> </g> <path d="M881.297 587.873c33.969 31.967 69.823 62.040 100.288 97.229 13.456 15.639 26.196 31.772 35.942 49.92 13.814 25.796 1.304 54.183-22.695 55.725l-149.179-0.065c-38.474 3.076-69.171-11.851-94.976-37.209-20.656-20.276-39.782-41.858-59.643-62.818-8.14-8.569-16.664-16.631-26.843-23.003-20.368-12.74-38.041-8.839-49.682 11.631-11.851 20.824-14.541 43.879-15.705 67.086-1.596 33.858-12.218 42.762-47.505 44.312-75.408 3.425-146.977-7.573-213.462-44.236-58.616-32.326-104.070-77.959-143.632-129.62-77.028-100.594-136.018-211.135-189.034-324.771-11.933-25.603-3.206-39.346 26.101-39.831 48.667-0.911 97.327-0.847 146.050-0.065 19.779 0.279 32.874 11.213 40.511 29.224 26.33 62.402 58.548 121.772 98.989 176.802 10.769 14.652 21.752 29.305 37.389 39.615 17.3 11.417 30.471 7.633 38.611-10.943 5.164-11.776 7.425-24.459 8.589-37.078 3.856-43.398 4.364-86.721-2.399-129.968-4.152-26.99-19.924-44.462-47.866-49.57-14.259-2.604-12.135-7.718-5.232-15.563 11.99-13.529 23.268-21.951 45.75-21.951h168.594c26.545 5.049 32.437 16.541 36.073 42.284l0.144 180.507c-0.289 9.965 5.162 39.536 23.785 46.131 14.904 4.696 24.73-6.795 33.671-15.904 40.369-41.295 69.176-90.097 94.916-140.631 11.422-22.22 21.243-45.296 30.762-68.352 7.052-17.109 18.116-25.527 38.111-25.154l162.262 0.14c4.813 0 9.682 0.068 14.341 0.837 27.34 4.491 34.835 15.828 26.391 41.564-13.307 40.377-39.196 74.025-64.512 107.828-27.057 36.088-55.999 70.942-82.833 107.248-24.656 33.15-22.701 49.86 7.927 78.653z"></path> </svg> </span></a><a href="https://telegram.me/retail_ru" rel="noopener noreferrer" target="_blank" class="socials-list__link" title="Telegram"><span class="nuxt-icon nuxt-icon--fill socials-list__icon"> <svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="1024" height="1024" viewBox="0 0 1024 1024"> <title></title> <g id="icomoon-ignore"> </g> <path d="M18.083 494.156l235.95 85.973 91.328 286.736c5.843 18.363 28.845 25.153 44.115 12.961l131.523-104.674c13.786-10.962 33.426-11.512 47.832-1.299l237.224 168.135c16.33 11.593 39.467 2.851 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баннеров","https://www.retail.ru/advert/banner_making/",{"data":277},[],{"links":279,"meta":282,"data":323,"included":387},{"infinite":280},{"next":281},"bakhetle-kak-vyglyadit-flagman-seti-posle-renovatsii",{"seo":283,"og":286,"microdata":295,"insets":312},{"title":284,"description":285,"keywords":26},"Кормовая база: где и как производятся СТМ «Пятёрочки» Кatty Pro и Van Kot | Retail.ru","Репортаж с производства кормов для кошек.",{"og:type":287,"og:site_name":288,"og:title":284,"og:description":289,"og:image":290,"og:updated_time":291,"article:author":292,"fb:admins":293,"og:url":294},"article","Retail.ru","Репортаж с производства кормов для кошек. ","https://www.retail.ru/upload/resize-images/combined/618753d36f11e6555480b1607ea36e3f7e968e35cer.jpg.png",1732491963,"https://www.retail.ru","272926266117642","https://www.retail.ru/photoreports/kormovaya-baza-gde-i-kak-proizvodyatsya-stm-pyatyerochki-katty-pro-i-van-kot-/",{"@context":296,"@type":297,"name":298,"image":299,"author":292,"description":304,"keywords":305,"headline":298,"publisher":306,"datePublished":309,"dateModified":310,"mainEntityOfPage":294,"copyrightHolder":311},"https://schema.org","NewsArticle","Кормовая база: где и как производятся СТМ «Пятёрочки» Кatty Pro и Van Kot ",{"@type":300,"url":301,"height":302,"width":303},"ImageObject","https://www.retail.ru/local/templates/retail/images/logo/login-retail-big.png",243,67,"\u003Cp class=\"top-quote\">\r\n\t Сеть «Пятёрочка» вышла в новую нишу, запустив два собственных бренда кормов для кошек – Кatty Pro и Van Kot. Это полнорационные корма среднего и высокого ценовых сегментов, рецептуры которых разработаны на основе научных исследований. Партнером проекта стала группа «Талина», имеющая собственную сырьевую базу и современное оборудование по производству корма. В линейке новых брендов уже 11 SKU, и ассортимент будет расширяться. Наш фоторепортаж – о производстве корма для кошек и его позиционировании на полке «Пятёрочки».\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\t Категория кормов для домашних животных в России имеет большой потенциал развития. По данным AnalyticResearchGroup, в течение последних пяти лет российский рынок кормов для домашних животных прирастал в среднем на 9% и в ближайшие годы продолжит расти примерно на 7%. Около 60% рынка при этом приходится непосредственно на корма для кошек – этот сегмент демонстрирует самую активную динамику роста.\r\n\u003C/p>\r\n\u003Cp>\r\n\t Рынок слабо зависит от импорта: к 2022 году доля продукции, произведенной в России, составляла почти 90%, но производили ее в основном транснациональные компании. В 2022 году они начали сворачивать инвестиции, а экспортеры снизили ширину ассортимента. К тому же в российской отрасли превалируют корма низкого ценового сегмента, хотя растет спрос на высококачественные корма среднего и верхнего ценовых сегментов.\r\n\u003C/p>\r\n\u003Cp>\r\n \u003Cb>В эту нишу решила пойти «Пятёрочка»\u003C/b>, запустившая два новых бренда: Katty Pro – среднего сегмента, с ценой пачки на полке 18,99 рубля (цена конкурентов в этом сегменте – от 23 до 27 рублей) и Van Kot – высокого сегмента с полочной ценой 24,99 рубля. Первые партии влажного корма поступили в продажу в магазины в июне этого года, а уже в августе на полках появится линейка сухого корма Katty Pro.\r\n\u003C/p>\r\n\u003Cp>\r\n \u003Cimg alt=\"Фото: X5 Group\" src=\"/upload/resize-images/15d9f4ccd9ded862ef09f572d8523d0265c2f770c6r.jpg\" title=\"Фото: X5 Group\">\r\n\u003C/p>\r\n\u003Ch5>Фото: X5 Group\u003C/h5>\r\n \r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\t Как рассказала \u003Cb>Татьяна Ермолаева, федеральный менеджер СТМ категории «Корма для животных»\u003C/b>, разработка концепции и рецептуры новых кормов началась в ноябре 2023 года совместно с партнером – ГК «Талина». Кроме сбалансированного состава, обеспечивающего полноценный рацион кошки, особое внимание было уделено и запаху корма. Обоняние кошек в 14 раз сильнее, чем у человека, поэтому подобрать привлекательный для нее запах необходимо для повышения поедаемости (поедаемость – один из критериев оценки кормов).\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n \u003Cimg alt=\"Фото: X5 Group\" src=\"/upload/resize-images/ae01035172e00193cd0be47e8a919eabf9fb9e930ar.jpg\" title=\"Фото: X5 Group\">\r\n\u003C/p>\r\n\u003Ch5>Фото: X5 Group\u003C/h5>\r\n \r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\t Для упаковки выбрали пауч-пакет без дна, который дешевле, чем пауч-пакет с дном, примерно на 5%, и при этом его так же удобно хранить в холодильнике.\r\n\u003C/p>\r\n\u003Cp>\r\n\t Не менее тщательно подошли к макету упаковки. «Мы очень долго подбирали фото для упаковки, рассказывает Татьяна Ермолаева. – Никак не могли остановиться на одном, поэтому выбрали несколько для разных блюд, например, один котик представляет рагу в желе, другой – рагу для стерилизованных кошек, третий – паштет, который сейчас готовится к запуску». Интересно, что макет для Van Kot был сгенерирован искусственным интеллектом.\r\n\u003C/p>\r\n\u003Cp>\r\n\t ГК «Талина» производит для сети 19 позиций: 14 влажных кормов на Торбеевской площадке и 5 сухих кормов на Атяшевской площадке. Текущий объем производства – 40 тыс. тонн в год по влажным и 50 тыс. тонн в год по сухим кормам – к 2025 году планируют нарастить более 80 тыс. тонн и более 70 тыс. тонн кормов соответственно.\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n \u003Cimg alt=\"Фото: X5 Group\" src=\"/upload/resize-images/586ae4bee36c288ab534f5d94e0fbe1101c7c617f4r.jpg\" title=\"Фото: X5 Group\">\r\n\u003C/p>\r\n\u003Ch5>Фото: X5 Group\u003C/h5>\r\n \r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\t Первый этап производства – подготовка сырья. Основное сырье – натуральное мясо с костями (костная часть обязательно должна быть в корме, потому что формирует стул, содержит белки и минералы) – говядина, свинина, индейка, курица, а также рыба. Как рассказала \u003Cb>Ольга Сорудейкина, начальник производственной площадки\u003C/b>, организован тщательный подбор и контроль сырья: некачественное или недостаточно свежее сырье испортит весь продукт, и кошка есть его не станет.\r\n\u003C/p>\r\n\u003Cp>\r\n\t Мясо измельчается, затем к нему добавляются витаминно-минеральный комплекс и другие добавки. Пропорции всех ингредиентов зависят от конкретного рецепта.\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n \u003Cimg alt=\"Фото: X5 Group\" src=\"/upload/resize-images/18b8dabf0607ba2c7ef395298b0315003f8279c84er.jpg\" title=\"Фото: X5 Group\">\r\n\u003C/p>\r\n\u003Ch5>Фото: X5 Group\u003C/h5>\r\n \r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\t После измельчения, тщательного перемешивания фарш отправляется в эмульситатор. Оборудование улучшает текстуру будущего продукта и позволяет достичь однородности смеси. На следующем этапе из сырья формируются мясные жгуты, которые проходят термообработку в паровом туннеле.\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n \u003Cimg alt=\"Фото: X5 Group\" src=\"/upload/resize-images/527565a70850289d5f6a9f4e3f23714aeaddd1d018r.jpg\" title=\"Фото: X5 Group\">\r\n\u003C/p>\r\n\u003Ch5>Фото: X5 Group\u003C/h5>\r\n \r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\t Затем жгуты нарезаются на отдельные кусочки, высушиваются и охлаждаются. Нарезка может быть разная, можно настроить размер, толщину, скорость нарезки. Все зависит от того, какой продукт нужно получить. После нарезки отдельные кусочки просушиваются, чтобы они не прилипали друг к другу, и поступают на дозацию.\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n \u003Cimg alt=\"Фото: X5 Group\" src=\"/upload/medialibrary/666/4hsvw4fodmhko6jzvgvp8i5jeuqqkzoz/FOT_7068.jpg\" title=\"Фото: X5 Group\">\r\n\u003C/p>\r\n\u003Ch5>Фото: X5 Group\u003C/h5>\r\n \r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\t Параллельно этому процессу готовится соус. Оба продукта в установленных количествах смешиваются непосредственно в пауч-пакете, после чего машина запаивает пакет. Процесс упаковки полностью автоматизирован.\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n \u003Cimg alt=\"Фото: X5 Group\" src=\"/upload/resize-images/0c2da36718ca3cfee686098377f3df32563374b1bfr.jpg\" title=\"Фото: X5 Group\">\r\n\u003C/p>\r\n\u003Ch5>Фото: X5 Group\u003C/h5>\r\n \r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\t Сотрудники предприятия контролируют вес готовых изделий и перекладывают пакеты на сетки-противни для дальнейшей стерилизации.\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n \u003Cimg alt=\"Фото: X5 Group\" src=\"/upload/resize-images/bf1808cb7bd99cc582dd1f92cfd6bd5cf11f99d941r.jpg\" title=\"Фото: X5 Group\">\r\n\u003C/p>\r\n\u003Ch5>Фото: X5 Group\u003C/h5>\r\n \r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\t «Этап стерилизации необходим, иначе в готовом продукте будут развиваться микроорганизмы, – поясняет Ольга Сорудейкина, – возникнет бомбаж упаковки. Стерилизация – одна из самых ответственных контрольных точек». После стерилизации пакеты выходят, просушиваются, укладываются в шоу-боксы и отправляются на склад для хранения и реализации.\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n \u003Cimg alt=\"Фото: X5 Group\" src=\"/upload/resize-images/f981d6a9941be5359ce6e607e11d97ec06c056eeddr.jpg\" title=\"Фото: X5 Group\">\r\n\u003C/p>\r\n\u003Ch5>Фото: X5 Group\u003C/h5>\r\n \r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\t «Пятёрочка» планирует расширять линейку кормов для домашних животных под СТМ. Например, на Торбеевской площадке уже производятся пилотные партии паштетов. Также сеть намерена выйти в сегмент лакомства для кошек, это будут подушечки с разными начинками.\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n \u003Cimg alt=\"Фото: X5 Group\" src=\"/upload/resize-images/26cf8cb4c675334d56fbd22e4054257e6590e8c600r.jpg\" title=\"Фото: X5 Group\">\r\n\u003C/p>\r\n\u003Ch5>Фото: X5 Group\u003C/h5>\r\n \r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cdiv class=\"b-reference visual\">\r\n\t\u003Cdiv class=\"text\">\r\n\t\t\u003Cp>\r\n\t\t\t Холдинг «Талина» объединяет предприятия по растениеводству, изготовлению комбикормов, индустриальному разведению и откорму свиней, мясопереработке, производству кормов для домашних животных. Структура «от поля до прилавка» позволяет не зависеть от поставщиков сырья, контролировать качество на каждом этапе производства и выпускать экологически чистую продукцию. Входит в топ‑3 производителей кормов для домашних животных в России по версии NielsenIQ. Занимает третье место в рейтинге динамики роста продаж в 2023 году среди ведущих производителей категории «Корма для домашних животных» по версии NielsenIQ.\r\n\t\t\u003C/p>\r\n\t\u003C/div>\r\n\u003C/div>\r\n\u003Ch4 style=\"text-align: right;\">Валерия Миронова, Retail.ru \u003C/h4>","Пятерочка, Талина, Кatty Pro, Van Kot, корм для кошек",{"@type":307,"image":308,"name":288,"telephone":26,"address":292},"Organization",{"@type":300,"url":301,"height":302,"width":303},"2024.08.06","30.08.2024 17:57:29",{"url":294},{"desktop":313,"mobile":320},[314,315,316,317,318,314,319,56],"b2-retail","relevant","p1-retail","top","popular","calendar",[321,314,316,315,322,317,318],"c1-retail","commercial",{"type":324,"id":325,"attributes":326,"relationships":364},"photoreport","kormovaya-baza-gde-i-kak-proizvodyatsya-stm-pyatyerochki-katty-pro-i-van-kot-",{"time":327,"views":328,"hasVideo":14,"hasEvents":14,"title":329,"description":330,"source":331,"tags":332,"themes":348,"isOnAdvertising":14,"showAdvertising":14,"advertising":361,"showPartnerMaterial":362,"readNextBlock":26},"2024-08-15T07:00:00+03:00",4543,"Кормовая база: где и как производятся СТМ «Пятёрочки» Кatty Pro и Van Kot","\u003Cp class=\"top-quote\">\r\n\t Сеть «Пятёрочка» вышла в новую нишу, запустив два собственных бренда кормов для кошек – Кatty Pro и Van Kot. Это полнорационные корма среднего и высокого ценовых сегментов, рецептуры которых разработаны на основе научных исследований. Партнером проекта стала группа «Талина», имеющая собственную сырьевую базу и современное оборудование по производству корма. В линейке новых брендов уже 11 SKU, и ассортимент будет расширяться. Наш фоторепортаж – о производстве корма для кошек и его позиционировании на полке «Пятёрочки».\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\t Категория кормов для домашних животных в России имеет большой потенциал развития. По данным AnalyticResearchGroup, в течение последних пяти лет российский рынок кормов для домашних животных прирастал в среднем на 9% и в ближайшие годы продолжит расти примерно на 7%. Около 60% рынка при этом приходится непосредственно на корма для кошек – этот сегмент демонстрирует самую активную динамику роста.\r\n\u003C/p>\r\n\u003Cp>\r\n\t Рынок слабо зависит от импорта: к 2022 году доля продукции, произведенной в России, составляла почти 90%, но производили ее в основном транснациональные компании. В 2022 году они начали сворачивать инвестиции, а экспортеры снизили ширину ассортимента. К тому же в российской отрасли превалируют корма низкого ценового сегмента, хотя растет спрос на высококачественные корма среднего и верхнего ценовых сегментов.\r\n\u003C/p>\r\n\u003Cp>\r\n \u003Cb>В эту нишу решила пойти «Пятёрочка»\u003C/b>, запустившая два новых бренда: Katty Pro – среднего сегмента, с ценой пачки на полке 18,99 рубля (цена конкурентов в этом сегменте – от 23 до 27 рублей) и Van Kot – высокого сегмента с полочной ценой 24,99 рубля. Первые партии влажного корма поступили в продажу в магазины в июне этого года, а уже в августе на полках появится линейка сухого корма Katty Pro.\r\n\u003C/p>\r\n\u003Cp>\r\n \u003Cimg alt=\"Фото: X5 Group\" src=\"https://www.retail.ru/upload/resize-images/15d9f4ccd9ded862ef09f572d8523d0265c2f770c6r.jpg\" title=\"Фото: X5 Group\">\r\n\u003C/p>\r\n\u003Ch5>Фото: X5 Group\u003C/h5>\r\n \r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\t Как рассказала \u003Cb>Татьяна Ермолаева, федеральный менеджер СТМ категории «Корма для животных»\u003C/b>, разработка концепции и рецептуры новых кормов началась в ноябре 2023 года совместно с партнером – ГК «Талина». Кроме сбалансированного состава, обеспечивающего полноценный рацион кошки, особое внимание было уделено и запаху корма. Обоняние кошек в 14 раз сильнее, чем у человека, поэтому подобрать привлекательный для нее запах необходимо для повышения поедаемости (поедаемость – один из критериев оценки кормов).\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n \u003Cimg alt=\"Фото: X5 Group\" src=\"https://www.retail.ru/upload/resize-images/ae01035172e00193cd0be47e8a919eabf9fb9e930ar.jpg\" title=\"Фото: X5 Group\">\r\n\u003C/p>\r\n\u003Ch5>Фото: X5 Group\u003C/h5>\r\n \r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\t Для упаковки выбрали пауч-пакет без дна, который дешевле, чем пауч-пакет с дном, примерно на 5%, и при этом его так же удобно хранить в холодильнике.\r\n\u003C/p>\r\n\u003Cp>\r\n\t Не менее тщательно подошли к макету упаковки. «Мы очень долго подбирали фото для упаковки, рассказывает Татьяна Ермолаева. – Никак не могли остановиться на одном, поэтому выбрали несколько для разных блюд, например, один котик представляет рагу в желе, другой – рагу для стерилизованных кошек, третий – паштет, который сейчас готовится к запуску». Интересно, что макет для Van Kot был сгенерирован искусственным интеллектом.\r\n\u003C/p>\r\n\u003Cp>\r\n\t ГК «Талина» производит для сети 19 позиций: 14 влажных кормов на Торбеевской площадке и 5 сухих кормов на Атяшевской площадке. Текущий объем производства – 40 тыс. тонн в год по влажным и 50 тыс. тонн в год по сухим кормам – к 2025 году планируют нарастить более 80 тыс. тонн и более 70 тыс. тонн кормов соответственно.\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n \u003Cimg alt=\"Фото: X5 Group\" src=\"https://www.retail.ru/upload/resize-images/586ae4bee36c288ab534f5d94e0fbe1101c7c617f4r.jpg\" title=\"Фото: X5 Group\">\r\n\u003C/p>\r\n\u003Ch5>Фото: X5 Group\u003C/h5>\r\n \r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\t Первый этап производства – подготовка сырья. Основное сырье – натуральное мясо с костями (костная часть обязательно должна быть в корме, потому что формирует стул, содержит белки и минералы) – говядина, свинина, индейка, курица, а также рыба. Как рассказала \u003Cb>Ольга Сорудейкина, начальник производственной площадки\u003C/b>, организован тщательный подбор и контроль сырья: некачественное или недостаточно свежее сырье испортит весь продукт, и кошка есть его не станет.\r\n\u003C/p>\r\n\u003Cp>\r\n\t Мясо измельчается, затем к нему добавляются витаминно-минеральный комплекс и другие добавки. Пропорции всех ингредиентов зависят от конкретного рецепта.\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n \u003Cimg alt=\"Фото: X5 Group\" src=\"https://www.retail.ru/upload/resize-images/18b8dabf0607ba2c7ef395298b0315003f8279c84er.jpg\" title=\"Фото: X5 Group\">\r\n\u003C/p>\r\n\u003Ch5>Фото: X5 Group\u003C/h5>\r\n \r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\t После измельчения, тщательного перемешивания фарш отправляется в эмульситатор. Оборудование улучшает текстуру будущего продукта и позволяет достичь однородности смеси. На следующем этапе из сырья формируются мясные жгуты, которые проходят термообработку в паровом туннеле.\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n \u003Cimg alt=\"Фото: X5 Group\" src=\"https://www.retail.ru/upload/resize-images/527565a70850289d5f6a9f4e3f23714aeaddd1d018r.jpg\" title=\"Фото: X5 Group\">\r\n\u003C/p>\r\n\u003Ch5>Фото: X5 Group\u003C/h5>\r\n \r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\t Затем жгуты нарезаются на отдельные кусочки, высушиваются и охлаждаются. Нарезка может быть разная, можно настроить размер, толщину, скорость нарезки. Все зависит от того, какой продукт нужно получить. После нарезки отдельные кусочки просушиваются, чтобы они не прилипали друг к другу, и поступают на дозацию.\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n \u003Cimg alt=\"Фото: X5 Group\" src=\"https://www.retail.ru/upload/medialibrary/666/4hsvw4fodmhko6jzvgvp8i5jeuqqkzoz/FOT_7068.jpg\" title=\"Фото: X5 Group\">\r\n\u003C/p>\r\n\u003Ch5>Фото: X5 Group\u003C/h5>\r\n \r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\t Параллельно этому процессу готовится соус. Оба продукта в установленных количествах смешиваются непосредственно в пауч-пакете, после чего машина запаивает пакет. Процесс упаковки полностью автоматизирован.\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n \u003Cimg alt=\"Фото: X5 Group\" src=\"https://www.retail.ru/upload/resize-images/0c2da36718ca3cfee686098377f3df32563374b1bfr.jpg\" title=\"Фото: X5 Group\">\r\n\u003C/p>\r\n\u003Ch5>Фото: X5 Group\u003C/h5>\r\n \r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\t Сотрудники предприятия контролируют вес готовых изделий и перекладывают пакеты на сетки-противни для дальнейшей стерилизации.\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n \u003Cimg alt=\"Фото: X5 Group\" src=\"https://www.retail.ru/upload/resize-images/bf1808cb7bd99cc582dd1f92cfd6bd5cf11f99d941r.jpg\" title=\"Фото: X5 Group\">\r\n\u003C/p>\r\n\u003Ch5>Фото: X5 Group\u003C/h5>\r\n \r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\t «Этап стерилизации необходим, иначе в готовом продукте будут развиваться микроорганизмы, – поясняет Ольга Сорудейкина, – возникнет бомбаж упаковки. Стерилизация – одна из самых ответственных контрольных точек». После стерилизации пакеты выходят, просушиваются, укладываются в шоу-боксы и отправляются на склад для хранения и реализации.\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n \u003Cimg alt=\"Фото: X5 Group\" src=\"https://www.retail.ru/upload/resize-images/f981d6a9941be5359ce6e607e11d97ec06c056eeddr.jpg\" title=\"Фото: X5 Group\">\r\n\u003C/p>\r\n\u003Ch5>Фото: X5 Group\u003C/h5>\r\n \r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n\t «Пятёрочка» планирует расширять линейку кормов для домашних животных под СТМ. Например, на Торбеевской площадке уже производятся пилотные партии паштетов. Также сеть намерена выйти в сегмент лакомства для кошек, это будут подушечки с разными начинками.\r\n\u003C/p>\r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cp>\r\n \u003Cimg alt=\"Фото: X5 Group\" src=\"https://www.retail.ru/upload/resize-images/26cf8cb4c675334d56fbd22e4054257e6590e8c600r.jpg\" title=\"Фото: X5 Group\">\r\n\u003C/p>\r\n\u003Ch5>Фото: X5 Group\u003C/h5>\r\n \r\n\u003Cp>\r\n\u003C/p>\r\n\u003Cdiv class=\"b-reference visual\">\r\n\t\u003Cdiv class=\"text\">\r\n\t\t\u003Cp>\r\n\t\t\t Холдинг «Талина» объединяет предприятия по растениеводству, изготовлению комбикормов, индустриальному разведению и откорму свиней, мясопереработке, производству кормов для домашних животных. Структура «от поля до прилавка» позволяет не зависеть от поставщиков сырья, контролировать качество на каждом этапе производства и выпускать экологически чистую продукцию. Входит в топ‑3 производителей кормов для домашних животных в России по версии NielsenIQ. Занимает третье место в рейтинге динамики роста продаж в 2023 году среди ведущих производителей категории «Корма для домашних животных» по версии NielsenIQ.\r\n\t\t\u003C/p>\r\n\t\u003C/div>\r\n\u003C/div>\r\n\u003Ch4 style=\"text-align: right;\">Валерия Миронова, Retail.ru \u003C/h4>",{"title":288,"link":292},[333,336,339,342,345],{"title":334,"link":335},"Пятерочка","https://www.retail.ru/search/?q=Пятерочка",{"title":337,"link":338},"Талина","https://www.retail.ru/search/?q=Талина",{"title":340,"link":341},"Кatty Pro","https://www.retail.ru/search/?q=Кatty Pro",{"title":343,"link":344},"Van Kot","https://www.retail.ru/search/?q=Van Kot",{"title":346,"link":347},"корм для кошек","https://www.retail.ru/search/?q=корм для кошек",[349,352,355,358],{"title":350,"link":351},"Марка. Бренд","/theme/mark-brand/",{"title":353,"link":354},"Маркетинг и экономика торговли","/theme/marketing-and-economics-of-trade/",{"title":356,"link":357},"FMCG. Продуктовый ритейл. Алкоголь","/theme/food-retail-alcohol/",{"title":359,"link":360},"Собственная торговая марка. IPLS. Контрактное производство","/theme/own-brand-ipls-contract-manufacturing/",{"active":14,"show":14,"name":26,"link":26,"token":26},{"show":14,"name":363,"link":26},"Партнёрский материал",{"companies":365,"also":367,"persons":379,"events":381,"video":383,"authors":385},{"data":366},[],{"data":368},[369,371,374,377],{"type":324,"id":370},"krepkiy-alkogol-v-pyatyerochke-stavka-na-otechestvennogo-proizvoditelya",{"type":372,"id":373},"case","pochemu-pyatyerochka-otkazalas-ot-modeli-master-franshizy-i-stala-razvivat-model-obratnogo-franchayz",{"type":375,"id":376},"interview","evgeniy-shevchenko-vladelets-master-franshizy-pyatyerochki-zapusk-magazinov-seti-v-yakutske-pilotnyy",{"type":372,"id":378},"sobiraem-do-500-000-zakazov-v-den-cherez-smartfon-kak-vkusvill-ispolzuet-mobilnoe-prilozhenie-i-robo",{"data":380},[],{"data":382},[],{"data":384},[],{"data":386},[],[388,395,402,408],{"type":324,"id":370,"attributes":389},{"title":390,"link":391,"time":392,"views":393,"type":394},"Крепкий алкоголь в «Пятёрочке»: ставка на отечественного производителя","/photoreports/krepkiy-alkogol-v-pyatyerochke-stavka-na-otechestvennogo-proizvoditelya/","2024-07-22T05:00:00+03:00",3960,"Фоторепортаж",{"type":372,"id":373,"attributes":396},{"title":397,"link":398,"time":399,"views":400,"type":401},"Почему «Пятёрочка» отказалась от модели мастер-франшизы и стала развивать модель обратного франчайзинга","/cases/pochemu-pyatyerochka-otkazalas-ot-modeli-master-franshizy-i-stala-razvivat-model-obratnogo-franchayz/","2023-07-10T07:00:00+03:00",10855,"Кейс",{"type":375,"id":376,"attributes":403},{"title":404,"link":405,"time":406,"views":407,"type":38},"Евгений Шевченко, владелец мастер-франшизы «Пятёрочки»: «Запуск магазинов сети в Якутске – пилотный проект для меня в ритейле, но не первый в 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