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Air Canada CEO apologizes to parliamentary committee in first comments on poor French - Montreal | Globalnews.ca

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id="article-byline" class="c-byline l-article__byline"> <div class="c-byline__text"> <div class="c-byline__attribution"> <span class="c-byline__by">By</span> <span class="c-byline__name">Michel Saba</span> <span class="c-byline__source c-byline__source--noName"> The Canadian Press </span> </div> <div class="c-byline__datesWrapper"> <div class="c-byline__dates"> <div class="c-byline__date c-byline__date--pubDate"> <span>Posted March 21, 2022 7:44 pm</span> <button class="c-byline__dateToggle toggle-switch u-hide-tablet-portrait" aria-label="Toggle last modified date of the article" data-expand="#bylineDateUpdated" aria-expanded="false"> <span id="updated-toggle-off" class="toggle-off c-icon c-icon--arrowDown">&nbsp;</span> <span id="updated-toggle-on" class="toggle-on c-icon c-icon--arrowUp ">&nbsp;</span> </button> </div> <div class="c-byline__date c-byline__date--modDate is-expandable " id="bylineDateUpdated"> <span>Updated March 21, 2022 7:49 pm</span> </div> </div> </div> </div> </div> <!-- Featured image --> <figure class="l-article__featured "> <div class="c-figure__embed"> <div class="c-video c-videoPlay " data-iframe-receiver data-autoplay="true" data-displayinline-featured="true" data-displayinline-type="video" data-displayinline-player-id="miniplayer_8351233_623916ef72920" data-displayinline-video-id="8351233" data-displayinline-ratio="16:9" data-displayinline="https://globalnews.ca/video/embed/8351233/#autoplay&amp;stickyiframe=miniplayer_8351233_623916ef72920" data-displayinline-sticky="true"> <div class="c-video__inner"> <span class="c-video__placeholder"> <img class="c-video__image" alt="Click to play video: 'Air Canada’s CEO apologizes after admitting he doesn’t need to speak French'" width="632" height="356" data-src="https://web.archive.org/web/20220322004346/https://i0.wp.com/media.globalnews.ca/videostatic/news/fq2il864r9-5n9fgqj7r7/web_MICHAEL_ROUSSEAU_QC_REAX_FLETCHER_.jpg?w=1040&amp;quality=70&amp;strip=all" loading="lazy" srcset="" sizes="" data-srcset="https://web.archive.org/web/20220322004346im_/https://i0.wp.com/media.globalnews.ca/videostatic/news/fq2il864r9-5n9fgqj7r7/web_MICHAEL_ROUSSEAU_QC_REAX_FLETCHER_.jpg?w=450#038;quality=70&amp;strip=all 450w, https://web.archive.org/web/20220322004346im_/https://i0.wp.com/media.globalnews.ca/videostatic/news/fq2il864r9-5n9fgqj7r7/web_MICHAEL_ROUSSEAU_QC_REAX_FLETCHER_.jpg?w=720#038;quality=70&amp;strip=all 720w, https://web.archive.org/web/20220322004346im_/https://i0.wp.com/media.globalnews.ca/videostatic/news/fq2il864r9-5n9fgqj7r7/web_MICHAEL_ROUSSEAU_QC_REAX_FLETCHER_.jpg?w=1040#038;quality=70&amp;strip=all 1040w" data-sizes="(min-width: 1040px) 1040px,(min-width: 720px) 720px,450px"> <span class="c-video__overlay"> <span class="c-video__icon c-videoPlay__icon"> <svg class="c-icon c-icon--white c-video__play c-videoPlay__off" focusable="false"> <use xlink:href="https://web.archive.org/web/20220322004346im_/https://globalnews.ca/wp-content/themes/shaw-globalnews/assets/dist/icons/out/symbol/svg/sprite.symbol.svg?v=msjiw4cvn#play"></use> </svg> <svg class="c-icon c-icon--red c-video__play c-videoPlay__on" focusable="false"> <use xlink:href="https://web.archive.org/web/20220322004346im_/https://globalnews.ca/wp-content/themes/shaw-globalnews/assets/dist/icons/out/symbol/svg/sprite.symbol.svg?v=msjiw4cvn#play"></use> </svg> </span> <span class="c-video__data"> <time class="c-video__duration">2:16</time> <span class="c-video__title">Air Canada&#8217;s CEO apologizes after admitting he doesn&#8217;t need to speak French</span> </span> </span> </span> </div> </div> <figcaption class="c-video__caption c-caption"> <span class="c-caption__desc">There is widespread outrage across the country over comments made by Air Canada&#039;s CEO that he doesn&#039;t need to speak French. This, despite leading a company head-quartered in Montreal where he has lived for the past 14 years. As Raquel Fletcher reports, other leaders are now calling for Michael Rousseau&#039;s resignation. Nov. 4, 2021 – Nov 4, 2021</span> </figcaption> </div> </figure> <div class="l-article__story l-main__story"> <div class="l-article__details"> <!-- Social share --> <div class="c-socialShare c-socialShare--article c-socialShare--articleHover c-details" data-article-socialshare="true" data-socialshare-template-type="regular"> <ul class="c-socialShare__list"> <li data-socialshare-provider="comments" class="c-socialShare__item c-socialShare__item--comments c-details__item" style="list-style: none;" data-toggle-menu="#menuComments" data-disabled="all"> <span class="c-socialShare__title c-details__title">comments</span> <button class="c-socialShare__link c-details__link"> <span class="sr-only">Leave a comment</span> <svg class="c-icon c-socialShare__icon c-socialShare__icon--comments c-icon--black" focusable="false"> <use 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parliamentary committee in his first comments since his poor grasp of the French language raised a huge outcry last fall.</p><img src="https://web.archive.org/web/20220322004346im_/https://d21y75miwcfqoq.cloudfront.net/70c8fc80" style="position:absolute;width:1px;height:1px" referrerpolicy="no-referrer-when-downgrade"> <p>&#8220;I am sorry. I apologize again here,&#8221; <a href="https://web.archive.org/web/20220322004346/https://globalnews.ca/tag/michael-rousseau">Michael Rousseau</a> said in laboured French during video conference testimony to the standing committee on official languages.</p><p>Rousseau said his comments last November were &#8220;insensitive&#8221; when he said that he managed to live 14 years in Montreal without speaking French, which is &#8220;to the credit&#8221; of the city.</p><p>The CEO was also criticized for giving a business speech in Montreal only in English.</p><p>&#8220;I admit that I made a mistake by not learning to speak French when I joined Air Canada and I am correcting that mistake at this point,&#8221; he said.</p><p>Under questioning from Bloc MP Mario Beaulieu, Rousseau said he studies French every morning with tutors from reputable firms.</p> <div class="c-ad c-ad--bigbox l-article__ad"> <div class="c-ad__label">Story continues below advertisement</div> <div id="gpt-ad-300250-10" class="c-ad__unit" data-ad-pos="10"> </div> <script> if ( typeof( gn_monetize ) !== 'undefined' && typeof( gn_monetize.Ads ) !== 'undefined' && gn_monetize.Ads.initialRequestMade() ) { // Ads script has been loaded, create the ad. gn_monetize.Ads.create( {"sizes":"[300,250]","biddable":true,"id":"gpt-ad-300250-10","lazy":false,"targeting":{"pos":10,"slotid":"gpt-ad-300250-10"},"companion":false} ); } else { // if Ads script not yet loaded, queue up ad data for initialization. var gnAdSettings = gnAdSettings || {}; gnAdSettings.ads = gnAdSettings.ads || []; gnAdSettings.ads.push( {"sizes":"[300,250]","biddable":true,"id":"gpt-ad-300250-10","lazy":false,"targeting":{"pos":10,"slotid":"gpt-ad-300250-10"},"companion":false} ); } </script> </div> <div class="l-article__part" data-shortcode="tp_video"> <div class="c-video c-videoPlay " data-iframe-receiver data-autoplay="" data-displayinline-featured="false" data-displayinline-type="video" data-displayinline-player-id="miniplayer_8372367_623916ef74584" data-displayinline-video-id="8372367" data-displayinline-ratio="16:9" data-displayinline="https://globalnews.ca/video/embed/8372367/#autoplay&amp;stickyiframe=miniplayer_8372367_623916ef74584" data-displayinline-sticky="true"> <div class="c-video__inner"> <span class="c-video__placeholder"> <img class="c-video__image" alt="Click to play video: 'Protesters demand more than an apology from Air Canada over CEO’s inability to speak French'" width="632" height="356" data-src="https://web.archive.org/web/20220322004346/https://i1.wp.com/media.globalnews.ca/videostatic/news/fm9i6i7pv3-y19gkb64qj/SAT_GMTL_ZOGALIS_THUMB_131121.jpg?w=1040&amp;quality=70&amp;strip=all" loading="lazy" srcset="" sizes="" data-srcset="https://web.archive.org/web/20220322004346im_/https://i1.wp.com/media.globalnews.ca/videostatic/news/fm9i6i7pv3-y19gkb64qj/SAT_GMTL_ZOGALIS_THUMB_131121.jpg?w=450#038;quality=70&amp;strip=all 450w, https://web.archive.org/web/20220322004346im_/https://i1.wp.com/media.globalnews.ca/videostatic/news/fm9i6i7pv3-y19gkb64qj/SAT_GMTL_ZOGALIS_THUMB_131121.jpg?w=720#038;quality=70&amp;strip=all 720w, https://web.archive.org/web/20220322004346im_/https://i1.wp.com/media.globalnews.ca/videostatic/news/fm9i6i7pv3-y19gkb64qj/SAT_GMTL_ZOGALIS_THUMB_131121.jpg?w=1040#038;quality=70&amp;strip=all 1040w" data-sizes="(min-width: 1040px) 1040px,(min-width: 720px) 720px,450px"> <span class="c-video__overlay"> <span class="c-video__icon c-videoPlay__icon"> <svg class="c-icon c-icon--white c-video__play c-videoPlay__off" focusable="false"> <use xlink:href="https://web.archive.org/web/20220322004346im_/https://globalnews.ca/wp-content/themes/shaw-globalnews/assets/dist/icons/out/symbol/svg/sprite.symbol.svg?v=msjiw4cvn#play"></use> </svg> <svg class="c-icon c-icon--red c-video__play c-videoPlay__on" focusable="false"> <use xlink:href="https://web.archive.org/web/20220322004346im_/https://globalnews.ca/wp-content/themes/shaw-globalnews/assets/dist/icons/out/symbol/svg/sprite.symbol.svg?v=msjiw4cvn#play"></use> </svg> </span> <span class="c-video__data"> <time class="c-video__duration">2:04</time> <span class="c-video__title">Protesters demand more than an apology from Air Canada over CEO’s inability to speak French</span> </span> </span> </span> </div> </div> <figcaption class="c-video__caption c-caption"> <span class="c-caption__desc">Protesters demand more than an apology from Air Canada over CEO’s inability to speak French – Nov 13, 2021</span> </figcaption> </div><p>Rousseau also told the committee that Air Canada, which is subject to the Official Languages Act, understands its obligation to communicate with its customers in the official language of their choice.</p><p>Rousseau said unilingual English-speaking employees unable to serve a French-speaking customer, both at the airport and on board the aircraft, are instructed to say &#8220;one moment please&#8221; while they put them in contact with a French-speaking employee.</p> <section id="content-dynamic-trending-stories" class="l-inlineStories l-inlineStories--tile u-hide-tablet-landscape" aria-label="Dynamic trending stories section"> <div class="l-inlineStories__heading"> <span class="l-inlineStories__title c-heading c-heading--strikethrough">Trending Stories</span> </div> <ul class="c-posts c-posts--inline"> <li class="c-posts__item"> <a href="https://web.archive.org/web/20220322004346/https://globalnews.ca/news/8697367/china-eastern-flight-132-onboard-south/" class="c-posts__inner"> <div class="c-posts__media l-relatedStories__media"> <img class="c-posts__thumbnail" data-src="https://web.archive.org/web/20220322004346/https://globalnews.ca/wp-content/uploads/2022/03/CP12341121.jpg?quality=85&amp;strip=all&amp;w=336&amp;h=224&amp;crop=1" loading="lazy" width="336" height="224" alt=""/> </div> <div class="c-posts__details"> <div class="c-posts__headline "> <span class="c-posts__headlineText" data-title>China Eastern flight crashes with 132 onboard in country’s south</span> </div> <div class="c-posts__author"></div> </div> </a> </li> <li class="c-posts__item"> <a href="https://web.archive.org/web/20220322004346/https://globalnews.ca/news/8696985/china-militarized-islands-south-china-sea-u-s/" class="c-posts__inner"> <div class="c-posts__media l-relatedStories__media"> <img class="c-posts__thumbnail" data-src="https://web.archive.org/web/20220322004346/https://globalnews.ca/wp-content/uploads/2022/03/chin.jpeg?quality=85&amp;strip=all&amp;w=336&amp;h=224&amp;crop=1" loading="lazy" width="336" height="224" alt=""/> </div> <div class="c-posts__details"> <div class="c-posts__headline "> <span class="c-posts__headlineText" data-title>China has fully militarized at least 3 islands in South China Sea: U.S. admiral</span> </div> <div class="c-posts__author"></div> </div> </a> </li> </ul> </section> <p>Conservative Joel Godin, vice-chair of the committee, told Rousseau that &#8220;it&#8217;s been 45 years&#8221; that the majority of official languages commissioners have described &#8220;a systemic problem&#8221; at Air Canada.</p><p>When Rousseau answered that the language spoken at the board of directors is English, the MP asked how the importance of respecting the French language can be reflected throughout the organization.</p><div class="l-article__part" data-shortcode="readmore"> <p class="c-readmore"> <span class="c-readmore__label"><strong>Read more: </strong></span> <a class="c-readmore__link" href="https://web.archive.org/web/20220322004346/https://globalnews.ca/news/8353869/air-canada-ceo-comments-french/" data-track-region="content-read-more" title="Air Canada CEO debut a PR disaster following comments on French, say experts"> Air Canada CEO debut a PR disaster following comments on French, say experts </a> </p> </div> <div class="c-ad c-ad--bigbox l-article__ad"> <div class="c-ad__label">Story continues below advertisement</div> <div id="gpt-ad-300250-11" class="c-ad__unit" data-ad-pos="11" loading="lazy"> </div> <script> if ( typeof( gn_monetize ) !== 'undefined' && typeof( gn_monetize.Ads ) !== 'undefined' && gn_monetize.Ads.initialRequestMade() ) { // Ads script has been loaded, create the ad. gn_monetize.Ads.create( {"sizes":"[300,250]","biddable":true,"id":"gpt-ad-300250-11","lazy":true,"targeting":{"pos":11,"slotid":"gpt-ad-300250-11"},"companion":false} ); } else { // if Ads script not yet loaded, queue up ad data for initialization. var gnAdSettings = gnAdSettings || {}; gnAdSettings.ads = gnAdSettings.ads || []; gnAdSettings.ads.push( {"sizes":"[300,250]","biddable":true,"id":"gpt-ad-300250-11","lazy":true,"targeting":{"pos":11,"slotid":"gpt-ad-300250-11"},"companion":false} ); } </script> </div> <p>Rousseau said the company speaks to its employees in both official languages and half of its employees are bilingual.</p><p>NDP MP Niki Ashton said she was disappointed that not only was the Air Canada CEO&#8217;s presentation not half in French, which would be the &#8220;minimum,&#8221; but also that all of his answers were in English.</p><p>She said Air Canada shows a &#8220;lack of respect&#8221; for French, pointing to the CEO as an example.</p><p>Since 2016, Air Canada says it has provided more than 130,000 hours of lessons to 10,000 employees to teach them to speak French. The air carrier claims to do &#8220;learning retention&#8221; for its bilingual employees and develop courses so that employees can &#8220;qualify&#8221; as bilingual.</p><p>&#8220;If I calculate quickly, that makes 13 hours per employee,&#8221; said Conservative MP Jacques Gourde, who was not impressed.</p><div class="l-article__part" data-shortcode="readmore"> <p class="c-readmore"> <span class="c-readmore__label"><strong>Read more: </strong></span> <a class="c-readmore__link" href="https://web.archive.org/web/20220322004346/https://globalnews.ca/news/8380846/canada-ceos-french-skills/" data-track-region="content-read-more" title="https://globalnews.ca/news/8353869/air-canada-ceo-comments-french/"> https://globalnews.ca/news/8353869/air-canada-ceo-comments-french/ </a> </p> </div><p>In response to a Liberal MP who questioned him on how Air Canada will measure its performance in terms of bilingualism, Rousseau said that a decrease in complaints would be a &#8220;key indicator.&#8221;</p><p>Called to assure parliamentarians that Air Canada will fight against the decline of French, Rousseau said that bilingualism is &#8220;very important&#8221; for the company and for him personally.</p> <div class="c-ad c-ad--bigbox l-article__ad"> <div class="c-ad__label">Story continues below advertisement</div> <div id="gpt-ad-300250-12" class="c-ad__unit" data-ad-pos="12" loading="lazy"> </div> <script> if ( typeof( gn_monetize ) !== 'undefined' && typeof( gn_monetize.Ads ) !== 'undefined' && gn_monetize.Ads.initialRequestMade() ) { // Ads script has been loaded, create the ad. gn_monetize.Ads.create( {"sizes":"[300,250]","biddable":true,"id":"gpt-ad-300250-12","lazy":true,"targeting":{"pos":12,"slotid":"gpt-ad-300250-12"},"companion":false} ); } else { // if Ads script not yet loaded, queue up ad data for initialization. var gnAdSettings = gnAdSettings || {}; gnAdSettings.ads = gnAdSettings.ads || []; gnAdSettings.ads.push( {"sizes":"[300,250]","biddable":true,"id":"gpt-ad-300250-12","lazy":true,"targeting":{"pos":12,"slotid":"gpt-ad-300250-12"},"companion":false} ); } </script> </div> <p>&#8220;I believe that promoting bilingualism is in the best interest of Canada and Air Canada because it is part of our brand. It is part of our capital and I take it very seriously,&#8221; he said.</p><p>Air Canada says it has set up a department dedicated to official languages in recent weeks to monitor the carrier&#8217;s progress, spent more on training and created an award for promoting bilingualism. In addition, it will offer a bonus to employees who refer a bilingual candidate for a position.</p><p>&nbsp;</p> <!-- Copyright --> <div class="l-article__copyright"> <div class="c-copyright"> &copy; 2022 The Canadian Press </div> </div> </article> <div class="l-main__articleDetails l-article__footer"> <div id="content-feedback" class="l-main__feedback"> <div class="l-main__feedbackInner"> <a class="l-main__feedbackLink c-iconLink" href="/web/20220322004346/https://globalnews.ca/pages/principles-practices/"> <img class="c-iconLink__icon c-iconLink__icon--shield c-iconLink__icon--initial" src="https://web.archive.org/web/20220322004346im_/https://globalnews.ca/wp-content/themes/shaw-globalnews/assets/dist/images/shield.png" alt="" width="20" height="24"/> <img class="c-iconLink__icon c-iconLink__icon--shield c-iconLink__icon--active" src="https://web.archive.org/web/20220322004346im_/https://globalnews.ca/wp-content/themes/shaw-globalnews/assets/dist/images/shield-blue.png" alt="" 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