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menu-item-4274"><a href="https://www.gpj.com.au/contact-us/">Contact</a></li> </ul></div> </nav> </div> </div> </header> <div class="wrap" role="document"> <div class="content"> <main class="main"> <article class="post-3777 case-study type-case-study status-publish has-post-thumbnail hentry"> <header class="hero"> <div class="carousel slide carousel-fade" data-bs-ride="carousel" data-bs-pause="false"> <div class="carousel-inner"> <div class="fittext"> <div> <h1>Tourism Western Australia ‘WAnderlust’</h1> </div> </div> <div class="carousel-item active"> <img src="https://i6.swiftpic.io/gpj/M6JSaQLRHb7beJ2zYkRSqMX/jt6F5WxIQeG+cTiRaqc=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/sites/3/2020/06/TWA_WAnderlust_Senses_Banner2.jpg" class="d-block w-100" alt="" srcset="https://i0.swiftpic.io/gpj/jEDVH0bWZsLaptrX88mYIYp0pTwX0v1unPEMA0VPChM=/format:jpg;cover:1920,828/https://www.gpj.com/wp-content/uploads/sites/3/2020/06/TWA_WAnderlust_Senses_Banner2.jpg 1920w, https://i6.swiftpic.io/gpj/M6JSaQLRHb7beJ2zYkRSqMX/jt6F5WxIQeG+cTiRaqc=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/sites/3/2020/06/TWA_WAnderlust_Senses_Banner2.jpg 1440w, https://i3.swiftpic.io/gpj/iAoRApIuKyh3PrvM5061qttLbiTA+Bnwh2HmBsHKPW4=/format:jpg;cover:640,276/https://www.gpj.com/wp-content/uploads/sites/3/2020/06/TWA_WAnderlust_Senses_Banner2.jpg 640w" sizes="100vw"> </div> </div> </div> </header> <div class="entry-content container content-wrapper"> <div class="mb-6"> <div class="text-center"> <img class="mb-4 logo-tourism-western-australia" alt="TOURISM WESTERN AUSTRALIA" src="https://i9.swiftpic.io/gpj/O98EW+/plNbu1OZSJHk32HURtAtxsdE4dS/P0AzgVVk=/trim;resize:140,140/https://www.gpj.com/wp-content/uploads/sites/3/2024/02/GPJ-Site-Logos-Website-Logos-WA-e1709091140927.png" srcset="https://i9.swiftpic.io/gpj/nrW9zY6m78ECTSYjahJqbhK5urWWtqHxDLpschBnKlA=/trim;resize:280,280/https://www.gpj.com/wp-content/uploads/sites/3/2024/02/GPJ-Site-Logos-Website-Logos-WA-e1709091140927.png 2x, https://i2.swiftpic.io/gpj/LCj/CHGqJr25geuZ7/COO7Cxg3SjJIBFJcREUilSPkw=/trim;resize:420,420/https://www.gpj.com/wp-content/uploads/sites/3/2024/02/GPJ-Site-Logos-Website-Logos-WA-e1709091140927.png 3x, https://i8.swiftpic.io/gpj/ITBQnHoJmuaC+QjDzUPMB/R8EO5e+QfLcij5TggWAd0=/trim;resize:560,560/https://www.gpj.com/wp-content/uploads/sites/3/2024/02/GPJ-Site-Logos-Website-Logos-WA-e1709091140927.png 4x"> </div> <h4 class="text-center mb-5"> </h4> </div> <div class="wp-block-media-text alignwide is-stacked-on-mobile back-and-forth"><figure class="wp-block-media-text__media"><img decoding="async" src="https://www.gpj.com.au/wp-content/uploads/sites/3/2020/06/TWA_WAnderlust_Sense_SocialMedia.jpg" alt="" class="wp-image-3786 size-full"/></figure><div class="wp-block-media-text__content"> <h3 class="wp-block-heading">A journey of extraordinary sensations.</h3> <p>In 2019, Tourism Western Australia enlisted GPJ to create an experiential event within the Australian Tourism Expo (ATE) to promote the diversity of Western Australia (WA) and highlight the exciting developments the area has undergone in recent years.</p> <p>Despite these new developments, the outdated perception that WA is like a big country town still prevailed. Changing this perception among buyers and sellers of tourism worldwide was the primary goal of the event.</p> </div></div> <div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile back-and-forth"><figure class="wp-block-media-text__media"><img decoding="async" src="https://www.gpj.com.au/wp-content/uploads/sites/3/2020/06/TWA_WAnderlust_Senses_Music.jpg" alt="" class="wp-image-3785 size-full"/></figure><div class="wp-block-media-text__content"> <p>We were keen to understand what drives people to travel and identified that a key influence is the feeling of wanderlust, that irresistible travel impulse we get when we are exposed to a place so extraordinary it compels us to board a plane.</p> <p>Coupled with this, we also know that our senses are the gateways to creating vivid, memorable experiences that ignite those impulses and fuel the stories everyone is eager to indulge.</p> </div></div> <div class="wp-block-media-text alignwide is-stacked-on-mobile back-and-forth"><figure class="wp-block-media-text__media"><img decoding="async" src="https://www.gpj.com.au/wp-content/uploads/sites/3/2020/06/TWA_WAnderlust_Senses_Food.jpg" alt="" class="wp-image-3789 size-full"/></figure><div class="wp-block-media-text__content"> <p>For one night only, we created WAnderlust: an experience that allowed ATE attendees to see, hear, taste, smell and touch the wonders of WA.</p> <p>The event encouraged attendees to sample WA through a sensory overload, showcasing the beauty and diversity of the region.</p> <p>Designing an experience for each sense, the evening included a bespoke menu and wine pairing, a custom botanical perfumery, live pearl harvesting, as well as moving musical and cultural performances.</p> </div></div> <div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile back-and-forth"><figure class="wp-block-media-text__media"><img decoding="async" src="https://www.gpj.com.au/wp-content/uploads/sites/3/2020/06/TWA_WAnderlust_Senses_CrowdFINAL.jpg" alt="" class="wp-image-3813 size-full"/></figure><div class="wp-block-media-text__content"> <p>We integrated the event activity with an engagement strategy and provided content creation moments throughout the venue, encouraging guests to share personalised content across their social media channels.</p> <p>This allowed the event experience to extend well beyond the boundaries of the physical space, engaging those near and far with visually stunning backdrops and igniting their WAnderlust too.</p> </div></div> <div class="wp-block-media-text alignwide is-stacked-on-mobile back-and-forth"><figure class="wp-block-media-text__media"><img decoding="async" src="https://www.gpj.com.au/wp-content/uploads/sites/3/2020/06/TWA_WAnderlust_Sesnses_Perfumery.jpg" alt="" class="wp-image-3788 size-full"/></figure><div class="wp-block-media-text__content"> <p>The event surpassed all expectations.</p> <p>• Almost a 100% attendance rate with 1,200 registered and 1,192 in attendance on the night</p> <p>• Unprecedented engagement with our activations with over 750 vials of perfume created over a 4-hour period</p> <p>• 1700+ individual posts on Instagram, multiple shares, and press releases, all celebrating the experience</p> </div></div> </div> <footer> <div class="pagination mb-3"> </div> </footer> </article> </main> </div> </div> <footer class="content-info"> <div class="container pt-6 pb-4"> <div class="row justify-content-between justify-content-lg-start"> <div class="col-12 col-md-auto col-lg-3"> <a class="footer-brand" href="https://www.gpj.com.au/"> <span class="screen-reader-text">GPJ ANZ</span> </a> </div> <section class="widget nav_menu-3 widget_nav_menu"><h3>About Us</h3><div class="menu-about-us-container"><ul id="menu-about-us" class="menu"><li id="menu-item-4275" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4275"><a 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