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hover:text-black" href="/au/start"><div class="text-base font-medium"><span class="inline-block arrow-animation">Start your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/website/builder"><div class="text-base font-medium"><span class="inline-block arrow-animation">Create your website<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Online store editor</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://themes.shopify.com/" aria-label="External source: Customize your store . Store themes"><div class="text-base font-medium"><span class="inline-block arrow-animation">Customize your store<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Store themes</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://apps.shopify.com/" aria-label="External source: Find business apps . Shopify app store"><div class="text-base font-medium"><span class="inline-block arrow-animation">Find business apps<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify app store</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/domains"><div class="text-base font-medium"><span class="inline-block arrow-animation">Own your site domain<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Domains & hosting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/tools"><div class="text-base font-medium"><span class="inline-block arrow-animation">Explore free business tools<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Tools to run your business</div></a></li></ul></div><div class="col-span-3 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Sell" class="font-bold text-t7 inline-block">Sell</span></div><ul class="pb-2" aria-labelledby="subNavItem-Sell"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/sell"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell your products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Sell online or in person</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/checkout"><div class="text-base font-medium"><span class="inline-block arrow-animation">Check out customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">World-class checkout</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/online"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Grow your business online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell across channels<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach millions of shoppers and boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Accept online payments<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Set up forms of payment</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="font-bold text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="font-bold text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ship orders faster<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/capital"><div class="text-base font-medium"><span class="inline-block arrow-animation">Secure business funding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Capital</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/au/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/au/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/au/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="font-bold text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/topics/guides"><div class="text-base font-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="font-bold text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">New, innovative Shopify products</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/topics/founder-stories"><div class="text-base font-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/how-to-build-a-brand"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/marketing-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/ecommerce-seo-beginners-guide"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/how-to-scale-small-business"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="font-bold text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/au/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" 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srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/au/blog/ecommerce-seo-beginners-guide"/><meta itemProp="dateModified" content="2023-11-10T19:00:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/au/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/au/blog/topics/marketing" class="no-underline hover:text-link-light-hover topic-link">Marketing</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">The Industry Leading Ecommerce SEO Guide (2024)</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Learn about keyword research, site structure, and on-page optimization in this guide to ecommerce SEO. Follow this simple advice for ranking your store.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/au/blog/authors/shanelle-mullin" class="no-underline" itemProp="url"><span itemProp="name">Shanelle Mullin</span></a></span></div><div class="text-body-sm text-shade-50">Last updated <time>10 Nov 2023</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/google-rock-wall_1ed3de45-7f6d-42ad-b46d-3ad0eae033fa.jpg?v=1729525772&originalWidth=1848&originalHeight=782" alt="Illustration of a person climbing a wall made from the letters of the word “Google” representing the SEO process." loading="eager" decoding="async" 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[&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>Getting more traffic is top of mind for any ecommerce business. But how do you attract visitors to your online store without spending big on ads and marketing? The answer: By knowing how to harness ecommerce SEO.</p> <p>Ecommerce search engine optimization (SEO) is the practice of fine-tuning your website to meet search engine best practices, and updating your content to reflect what your customers are searching for.</p> <p>Benefits of SEO for store owners include increased visitors, brand awareness, and sales. But with constant search engine algorithm updates, knowing how to approach search optimization can be difficult.</p><div id="text-cta" class="hidden lg:block"></div> <p>This guide covers the basics of ecommerce SEO, including how to research keywords, structure your site, and create content for product pages. Together with this <a href="/au/blog/seo-checklist-online-store" target="_blank" data-mce-href="/blog/seo-checklist-online-store">SEO checklist</a>, you’ll be set up to rank and reap some SEO rewards.</p> <div class="relative aspect-video mb-8"><div data-component="youtube-facade" data-src="https://www.youtube.com/embed/Mn-B16MZP7U?si=RAteJWbpCz1X7vyW" class="absolute inset-0 w-full h-full"></div></div> <h2 id="1">What is ecommerce SEO?</h2> <p>Ecommerce SEO is the process of increasing the visibility of an online store in search engine results pages (often known as SERPs).</p> <p>The tasks involved in ecommerce <a href="/au/blog/seo-marketing" data-mce-href="/blog/seo-marketing" target="_blank">SEO marketing</a> are varied. They include creating content that satisfies keyword queries typed into search engines. For example, an ecommerce store like <a href="https://www.trueclassictees.com/" data-mce-href="https://www.trueclassictees.com/" target="_blank" rel="nofollow noopener noreferrer">True Classic</a>, which sells t-shirts, can improve its website SEO by creating content on “<a href="https://www.trueclassictees.com/blogs/news/how-to-fold-t-shirts-without-wrinkles" data-mce-href="https://www.trueclassictees.com/blogs/news/how-to-fold-t-shirts-without-wrinkles" target="_blank" rel="nofollow noopener noreferrer">how to fold t-shirts without wrinkles</a>.”</p> <figure><figcaption>Ranking for this keyword attracts additional visitors to True Classic’s website, some of whom will become customers.</figcaption> </figure> <p>Other ecommerce SEO activities involve increasing the loading speed of pages, writing detailed product descriptions, and acquiring links from authoritative websites.</p> <p>Ecommerce websites use SEO as a strategy to <a href="/au/blog/how-to-increase-website-traffic" target="_blank" data-mce-href="/blog/how-to-increase-website-traffic">generate more traffic</a>, attracting visitors who input queries related to their products and brand.</p> <h3>Why ecommerce websites care about SEO</h3> <p>When you search for something on Google, you’re taken to a search engine results page (SERP). There, you’ll find approximately 10 organic results:</p> <p>These organic results appear below paid ads (orange) and Google Shopping ads (purple):</p> <p>Ecommerce SEO is all about ensuring your <a href="/au/blog/expert-advice-improve-product-pages" target="_blank" data-mce-href="/blog/expert-advice-improve-product-pages">product pages</a> appear among the top organic search results on the first page of Google. Websites that don’t rank within the top 10 are rarely visited, and even those in positions three to five receive far less traffic than the top results.</p> <div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight"> <p><strong>😲 Worth noting: </strong>SEO company Backlinko found that only <a href="https://backlinko.com/google-ctr-stats" target="_blank" data-mce-href="https://backlinko.com/google-ctr-stats" rel="nofollow noopener noreferrer">0.63% of searchers</a> click on websites listed on page two of Google search results.</p> </div> <p>It also reported that the first result on a Google SERP gets 27.6% of all the clicks. In other words, SEO matters.</p> <figure><figcaption><a href="https://backlinko.com/google-ctr-stats" data-mce-fragment="1" data-mce-href="https://backlinko.com/google-ctr-stats" rel="nofollow noopener noreferrer" target="_blank"><em data-mce-fragment="1">backlinko.com</em></a></figcaption> </figure> <p>The name of the game, then, is to rank as high on the first page of search engines like Google, Bing, and Yahoo as possible—both for search terms related to your products, as well as searches within your ecommerce area of expertise.</p> <div data-guide="seo" data-guide-image="https://cdn.shopify.com/s/files/1/0070/7032/files/browser_loop.gif" data-component-name="blog-CTA-seo"></div> <h2 id="2">How to create an ecommerce SEO strategy</h2> <p>If you’re new to search engine optimization and want to increase your store’s ranking on Google, take a look at these six steps. They provide actionable tips for setting up good, basic ecommerce SEO on your website.</p> <p><strong>Skip to an ecommerce SEO step</strong></p> <ol> <li><a href="#5">Ecommerce keyword research</a></li> <li><a href="#6">Site architecture for ecommerce</a></li> <li><a href="#7">Technical SEO</a></li> <li><a href="#8">On-page SEO for ecommerce</a></li> <li><a href="#9">Blogging</a></li> <li><a href="#10">Link building</a></li> </ol> <h3 id="5">1. Ecommerce keyword research</h3> <p>The first step in any ecommerce SEO strategy is to identify high-value search terms that your potential customers are using. You can do that through <a href="/au/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce" data-mce-href="/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce" target="_blank">ecommerce keyword research</a>, which can be conducted in a number of ways.</p> <p>Ecommerce keyword research is slightly different from traditional keyword research. While most sites care only about informational keywords, you’ll want to target a mix of informational and commercial keywords, like this:</p> <p>Informational keyword searchers are looking for answers, guides, and explanations. Blogs and content-heavy sites care most about these keywords. <a href="/au/blog/shopify-stores" data-mce-href="/blog/shopify-stores" target="_blank">Shopify stores</a> and other ecommerce sites have blogs too, but they also target keywords that show <em>buying intent</em>, like “raincoats for dogs.”</p> <h4>Amazon and Google autocomplete predictions</h4> <p>When you start to type a search query into Google, its autocomplete feature suggests relevant queries:</p> <p>These autocomplete suggestions can be a gold mine for keyword ideas, especially when you already have a few basic keywords in mind. (Don’t forget to check the related search queries at the bottom of the SERP, too.)</p> <h4>Amazon autocomplete predictions</h4> <p>You can complete a similar process on Amazon. The great thing about Amazon suggestions is that, unlike Google, they’re product-focused and can include filterable details such as price.</p> Be aware of long-tail keywords, which are longer and describe more specific items. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates. <p>You can also check how Amazon (and other major ecommerce sites) structure content for visibility in search. Take a look at relevant product menus for keyword category ideas.</p> <p>Let’s say you sell women’s fashion items. Find that category on Amazon. Now, you can see all of the different ways Amazon sorts and organizes its products in that niche:</p> <p>Repeat this process for any other major competitors.</p> <h4>Keyword research tools</h4> <p>For more advanced keyword research, you’ll need a <a href="/au/blog/free-seo-tools" data-mce-href="/blog/free-seo-tools" target="_blank">free SEO tool</a>. The most popular is <a href="https://ahrefs.com/" data-mce-href="https://ahrefs.com/" target="_blank" rel="nofollow noopener noreferrer">Ahrefs</a>.</p> <p>These tools provide the ability to research and analyze keywords en masse.</p> <p>Let’s say you compete with <a href="https://www.bustedtees.com/" data-mce-href="https://www.bustedtees.com/" target="_blank" rel="nofollow noopener noreferrer">BustedTees</a>, a geeky t-shirt ecommerce store. Enter its domain into a keyword research tool like Ahrefs and click Organic keywords at the top:</p> <p>Scroll down to see all the keywords BustedTees currently ranks for. You’ll also find metrics like search volume and rank position. With an overview of you competitor’s SERP coverage, you made decide where to compete for keywords.</p> <h4>Choosing the right keywords for your store</h4> <p>No ecommerce website can target every keyword. Based on your customers and products, you’ll need to decide which keywords to try to rank for. Consider the following factors:</p> <h5>Volume</h5> <p>The higher a keyword’s search volume, the more potential traffic to your site. You can discover keyword search volume using Ahrefs or a free tool like <a href="https://ads.google.com/home/tools/keyword-planner/" data-mce-href="https://ads.google.com/home/tools/keyword-planner/" target="_blank" rel="nofollow noopener noreferrer">Google Keyword Planner</a>.</p> <h5>Competition</h5> <p>The lower the competition, the more likely you are to rank for a keyword. SEO tools will show you keyword difficulty/competition (KD).</p> <h5>Relevancy</h5> <p>How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google.</p> <h5>Intent</h5> <p>Target keywords that show an intent to buy or learn about a product. Usually, you can evaluate intent just by looking at a keyword. For example, if you own a bridal shop, which search has the more relevant intent: “ball gown wedding dresses” or “work dresses”?</p> <div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight"> <p><strong>💡 The ultimate keyword?</strong> A high volume, low competition term that aligns with the content on your website.</p> </div> <h3 id="6">2. Site architecture for ecommerce</h3> <p>When it comes to SEO ecommerce, how the pages on your site are organized and structured affects your search engine rankings.</p> <p>Site structure also impacts your <a href="/au/blog/user-experience-design" target="_blank">user experience</a> (UX). You need to make it easy for visitors and search engines bots to navigate content in your store.</p> <p>As you add and remove products and categories, site structure can get complicated. Before you progress too far with developing your website, ensure:</p> <ol> <li>Your site structure is simple and easy to scale as your store grows</li> <li>Every page of your site is reachable within a few, intuitive clicks</li> </ol> <p>Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a new product category.</p> <p>Most of your SEO link authority is on your homepage, because that’s the most common page other businesses link to when referring to your website. So, the more clicks away from your homepage a product page is, the less authority it has.</p> <h4>Page indexing</h4> <p>As you implement SEO on your website, you’ll want to make strategic choices about which webpages you choose to index and rank.</p> <p>Index is another name for the database used by a search engine. So to index a page is to have it added to that database. In other words, Google has discovered your page and added it to its search results:</p> <figure><figcaption>Don’t try to index and rank every page on your website.</figcaption> </figure> <p><strong>For advice on page indexing, take a look at these tips from Aleyda Solis, founder of SEO consultancy </strong><a href="https://www.orainti.com/" data-mce-href="https://www.orainti.com/" target="_blank" rel="nofollow noopener noreferrer"><strong>Orainti</strong></a><strong>:</strong></p> <p>Aleyda recommends identifying which page types are worth indexing and optimizing for. Those pages should fulfill a real audience demand.</p> <p>“One of the most common issues for ecommerce sites is thin content, as well as content duplication,” Aleyda says.</p> <p>“Thin content is the idea that there’s not much actual text on an ecommerce site compared to, say, a blog or software site. Content duplication occurs when the same content appears on multiple product and category pages.</p> <p>“Adding blog content to your online store’s website is a good way to help counter thin content.”</p> <p>The easiest way to handle content duplication is to <a href="https://help.shopify.com/en/manual/promoting-marketing/seo/hide-a-page-from-search-engines" data-mce-href="https://help.shopify.com/en/manual/promoting-marketing/seo/hide-a-page-from-search-engines" target="_blank">hiding a page from search engines</a>, known as noindex-ing. However, you can also create useful content for those pages to make them different, relevant, and competitive.</p> <p>You can also <a href="/au/partners/blog/canonical-urls" data-mce-href="/partners/blog/canonical-urls" target="_blank">canonicalize</a> pages. Canonicalizing a page is a way of telling Google that a URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations, because without canonical tags, Google might:</p> <ol> <li>Miss unique content while wading through duplicate content</li> <li>Dilute your ranking ability</li> <li>Choose the wrong master version for you</li> </ol> <div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight"> <p><strong>💡 Good to know:</strong> If you’re using Shopify, auto-generated canonical tags are added to pages to prevent duplicate content from appearing in search results.</p> </div> <p>Aleyda suggests going beyond noindex or canonicalization when you’re ready.</p> <p>“Assess if there are enough search queries around a product’s characteristics to identify whether to index its page,” she says.</p> <p>“If you do index a page, ask yourself if there’s enough content on the page and if it’s aligned with the way the users are searching. You may need to expand and optimize the page to keep it relevant and competitive.”</p> <p>Aleyda shared this handy chart to help visualize the indexing decision process:</p> <figure><figcaption>Page indexing flowchart by @Aleyda.</figcaption> </figure> <p>The big takeaway? Not every level of your site structure is worth indexing and optimizing, so be strategic and refer to the chart above.</p> <div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight"> <p>💡 <strong>Pro tip: </strong>Add breadcrumbs to your product pages to improve website navigation for customers and Google. Breadcrumbs tell Google how your site is structured and let people know where they are within your store.</p> </div> <p>Notice how Allbirds uses breadcrumbs on its product pages to orient users. If someone decides they don’t want to purchase the Everyday sneakers, they can easily click back to Men’s Shoes or the homepage and look for a different product.</p> <p>Use a third-party app like <a href="https://apps.shopify.com/category-breadcrumbs-uncomplicated" target="_blank" data-mce-href="https://apps.shopify.com/category-breadcrumbs-uncomplicated">Category Breadcrumbs</a> to show your customers the path they’ve navigated down through your category tree.</p> <h3 id="7">3. Technical SEO</h3> <p>Technical SEO is an under-the-hood type of search engine optimization. It’s unseen by shoppers, but ensures your website is optimized for crawlers, has ideal site speed, and works on mobile. Technical SEO leads to:</p> <ul> <li>Better website engagement, because your site is fast and easy to access</li> <li>More organic traffic because your site is easier to crawl</li> </ul> <p>Some ways to improve your technical SEO for ecommerce include the following:</p> <ol> <li>Create logical internal linking with your menus.</li> <li> <a href="https://developers.google.com/search/docs/crawling-indexing/sitemaps/build-sitemap" target="_blank" data-mce-href="https://developers.google.com/search/docs/crawling-indexing/sitemaps/build-sitemap" rel="nofollow noopener noreferrer">Submit your sitemap</a> to Google Search Console.</li> <li>Optimize images to load quickly.</li> </ol> <div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight"> <p><strong>💡 Hire a technical SEO expert</strong> to run a site audit and optimize your store from the <a href="https://experts.shopify.com" target="_blank" data-mce-href="https://experts.shopify.com/">Shopify Experts marketplace</a>.</p> </div> <h3 id="8">4. On-page SEO for ecommerce</h3> <p>When you’ve done your keyword research and your site structure is ready to rock, it’s time to optimize the content on your two highest-value page types:</p> <ul> <li>Product category pages</li> <li>Product pages</li> </ul> <h4>Ecommerce content basics</h4> <p>If you’re using Shopify, you likely know that Shopify stores include several SEO features. Some are automatic:</p> <ul> <li>Canonical tags are included.</li> <li>Your website’s sitemap.xml and robots.txt files are generated.</li> <li>Themes generate title tags that include your store name.</li> <li>Themes have social media linking and sharing options.</li> </ul> <p>But other features require you to manually optimize your site:</p> <ul> <li>Edit the title tags, meta tags, and meta descriptions to include your keywords.</li> <li>Edit the alt text of product images to ensure it accurately describes visuals.</li> <li>Make sure your file names include keywords.</li> <li>Think carefully about the URLs for blog posts, webpages, products, and collections.</li> </ul> <p>When optimizing your title tags and descriptions, note that these are Google-facing. The primary goal is ranking on the first page. The secondary goal is convincing searchers to click through to your site.</p> <p>Modifiers like Deals, 20% Off, Free Shipping, Wide Selection, etc., can give you a boost when placed in the meta description and help you attack long-tail keywords.</p> <h4>Ecommerce product descriptions</h4> <p>In ecommerce SEO, Google and other search engines use the content on your page to decide which keywords to rank your page for and how high your page should rank for each keyword.</p> <p>If a product page has a short description and not much else, Google doesn’t have much to go on. Copying and pasting a description from a manufacturer or supplier is called duplicate content and is also advised against.</p> <p>Instead, write unique, comprehensive descriptions that capture readers’ interest and contain lots of details about your items. Quality on-page content can help improve the ranking of your product pages and reduce overall thin content on your store.</p> <p>That’s why you’ll often see product pages with longer descriptions, reviews, etc. amongst higher-ranking search results.</p> <p>Try to include relevant keywords and subheadings in every section of your page to help Google understand what your content refers to.</p> <p>If you can’t create content for every product, focus on those currently ranking on the bottom of the first page. Boosting these results can have the biggest impact on conversions, as they don’t have as far to climb up in rankings.</p> <p>The more you write, the more accurate Google can be in ranking your page. Your customers won’t hate the extra product info either. It might even help persuade them to buy.</p> <h4>Take advantage of latent semantic indexing (LSI) keywords</h4> <p>LSI keywords are closely related to your main keyword. Enter your keyword into Google Keyword Planner to find related terms and phrases that you can pursue with your content.</p> <p>You can also find LSI keywords through an Amazon search. Look up your main keyword and check for secondary keywords that repeatedly appear.</p> <p>For example, let’s say you’re trying to sell a blender. The terms “14 Speed,” “450W,” and “48oz Glass Jar” all appear multiple times, indicating they’re strong selling factors and likely common elements of search terms.</p> <p>If you’re getting traffic from a main keyword, try to slide onto the first page for related secondary keywords as well. Use LSI keywords in your content whenever they make sense.</p> <h4>Create internal links</h4> <p>The longer you can keep your visitors browsing your content, the more chance you have of making a sale. Relevant internal links to other pages on your site help potential customers browse and discover information or products.</p> <p>In your anchor text (the words that you place the internal link in), make sure you include the target keyword verbatim. Internal linking can be used to drive customers to relevant product pages, category pages, and educational content.</p> <p>Don’t go too crazy with internal linking. One or two links every few hundred words is enough.</p> <div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight"> <p>💡<strong> Pro tip:</strong> If you understand your audience’s decision-making process, you can develop content that helps them through the various stages in their buying journey.</p> </div> <h3 id="9">5. Blogging</h3> <p>Blogging is a form of content marketing where you use on-page and technical SEO strategies to increase your website’s search visibility. It ensures search engines find your website credible to rank for specific keywords that align with your audience’s interests and needs. When blogging, you’re using SEO to power an ongoing long-form content strategy.</p> <p>Every blog post published has the potential to:</p> <ul> <li>Build your reputation as a credible source</li> <li>Improve your site’s authority</li> <li>Increase visibility in organic search</li> </ul> <p>Imagine you were starting a company that sells running gear. You want to help potential customers understand your products, use them more effectively, and solve their running and fitness problems. If you want to get found in search engines like Google, blogging can help you get there.</p> <p>A well-written blog gives your store a steady stream of original content. The more people who discover your content, the more reliable you’ll become as a source of information. This, in turn, helps you rank higher. Ecommerce businesses often struggle with blogging because it takes time, effort, and resources to get it right. Randomly publishing blog posts each month won’t bring traffic to your website.</p> <p>However, there are many ecommerce businesses that do blogging well. For example, retailer Au Lit Fine Linens sells everything to help you get a good night’s sleep, including luxury sheets, pillows, bath linens, and more. The brand also has a blog, <a href="https://www.aulitfinelinens.com/blogs/betweenthesheets" target="_blank" data-mce-href="https://www.aulitfinelinens.com/blogs/betweenthesheets" rel="nofollow noopener noreferrer">Between the Sheets</a><em>,</em> that provides helpful articles about how readers can improve sleep quality.</p> <p>The blog is SEO driven, meaning that its purpose is to rank in search engines. Posts often highlight a problem the reader is having, and offer Au Lit Fine Linens products as the solution—a fine balance between promotional and informational.</p> <p>When starting a blog for ecommerce SEO, focus on the following three elements:</p> <ul> <li>Research what keywords to rank for. Publish content that targets keywords people are likely to search for when solving problems or making a buying decision.</li> <li>Optimize blog posts for SEO. Make sure each blog targets a specific keyword for SEO.</li> <li>Present your products as a solution to the problem. Every post doesn’t have to be about your products. But, don’t be afraid to link out to a product page or two when appropriate.</li> </ul> <h3 id="10">6. Link building</h3> <p>One of the oldest components of the Google algorithm is <a href="/au/blog/pagerank" target="_blank" data-mce-href="/blog/pagerank">PageRank</a>. It’s a system that seeks to understand webpage quality by looking at how many links it receives from other websites.</p> <p>Google uses the number, quality, and relevancy of a page’s links to judge its trustworthiness. As a result, new websites with few links have less authority in the eyes of search engines. While time can fix this, building quality backlinks can help Google recognize your authority faster.</p> <p>Respected .com, .gov, and .edu sites tend to provide the most authority when they give you a <a href="/au/blog/17989280-building-backlinks-the-backbone-of-your-ecommerce-business" target="_blank" data-mce-href="/blog/17989280-building-backlinks-the-backbone-of-your-ecommerce-business">backlink</a>. Links from large, well-ranking websites operating within your niche are particularly lucrative.</p> <p>One of the best ways to approach building links is to focus on partnerships. Determine what content you can create that will provide value to other websites. If you can make something that others want to use, they’ll usually cite your content with a link.</p> <h4>Guest posts</h4> <p>Guest posting can be a functional way to build backlinks, provided the content you create for other websites is relevant to their users. Run some <a href="/au/blog/ecommerce-keyword-research" target="_blank" data-mce-href="/blog/ecommerce-keyword-research">ecommerce keyword research</a> and analyze backlinks with Ahrefs to find sites in your niche that are receptive to guest posts.</p> <h4>Press mentions</h4> <p>Another way to build backlinks to your ecommerce store is through press mentions. Building a press list or hiring a PR firm can be expensive, so here is a simple growth hack anyone can do.</p> <p>Sign up for <a href="https://www.helpareporter.com/" target="_blank" data-mce-href="https://www.helpareporter.com/" rel="nofollow noopener noreferrer">Help A Reporter Out</a> or <a href="https://helpab2bwriter.com/" target="_blank" data-mce-href="https://helpab2bwriter.com/" rel="nofollow noopener noreferrer">Help a B2B Writer</a> and you will get a daily digest of reporter requests right to your email. When a lead matches your brand, reach out to the email address provided and pitch a story. If you get an interview, make sure to ask for a backlink to your website.</p> <h2 id="3">Best ecommerce SEO tools</h2> <ul> <li>Avada SEO & Image Optimizer</li> <li>SEOAnt</li> <li>Google Analytics</li> <li>Ahrefs</li> </ul> <h3>Avada SEO & Image Optimizer</h3> <p><a href="https://apps.shopify.com/avada-seo-suite" target="_blank" data-mce-href="https://apps.shopify.com/avada-seo-suite">Avada SEO</a> is a plug-in to help ecommerce stores outrank competitors. It offers image compression, site speed optimization, schema markup, and other technical features that keep your website optimized for search. It also has 24/7 customer support.</p> <h3>SEOAnt</h3> <p><a href="https://apps.shopify.com/seo-master" target="_blank" data-mce-href="https://apps.shopify.com/seo-master">SEOAnt</a> is a free tool you can use to run SEO checkup reports, fix broken links, and optimize image sizes. It also has AI features for writing meta and alt text.</p> <h3>Google Analytics</h3> <p>If you own a website, you’re going to use Google Analytics. This free SEO tool tracks and reports website traffic, giving you the insight to better understand customers, optimize your store for SEO, and improve marketing ROI. As a Shopify store owner, you can <a href="https://help.shopify.com/en/manual/reports-and-analytics/google-analytics/google-analytics-setup" target="_blank" data-mce-href="https://help.shopify.com/en/manual/reports-and-analytics/google-analytics/google-analytics-setup">connect Google Analytics to Shopify Analytics</a> and choose specific ecommerce data to track.</p> <h3>Ahrefs</h3> <p>You’ve seen <a href="https://ahrefs.com/" target="_blank" data-mce-href="https://ahrefs.com/" rel="nofollow noopener noreferrer">Ahrefs</a> at work in this post, but it’s worth looking deeper at some of its key features. Ecommerce marketing professionals use Ahrefs to create SEO campaigns and rank higher in Google.</p> <p>Ahrefs is a competitor of Moz and Semrush, two other SEO software companies you’ll find when researching SEO tools.</p> <p>Use Ahrefs to analyze a website’s link profile, keyword rank, and overall SEO performance. You can also use it to conduct keyword research for Google, Amazon, and YouTube.</p> <h2>Getting started with ecommerce SEO</h2> <p>Rankings are never static, so ecommerce SEO never stops. But the six steps in this article should help you build a solid SEO foundation for your online store.</p> <p>Remember to keep your content original and in-depth, regularly audit your site for technical issues, explore backlinking opportunities, and always look out for new keywords that match your brand and products.</p> <h3></h3> <div class="clear"></div> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/au/blog/dropshipping-guide">The Ultimate Guide To Dropshipping (2024)</a></li><li class="mt-2"><a href="/au/blog/product-sourcing-apps">How To Source Products To Sell Online</a></li><li class="mt-2"><a href="/au/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress">AliExpress Dropshipping- How to Dropship From AliExpress</a></li><li class="mt-2"><a href="/au/blog/free-shopify-apps">24 Free Shopify Apps to Help You Build, Manage, and Grow Your Store</a></li><li class="mt-2"><a href="/au/blog/product-ideas">Product Ideas: 17 Places To Find Profitable Products</a></li><li class="mt-2"><a href="/au/blog/dropshipping-suppliers">The 13 Best Dropshipping Suppliers in 2024</a></li><li class="mt-2"><a href="/au/blog/build-a-website">How to Build a Business Website for Beginners</a></li><li class="mt-2"><a href="/au/blog/how-to-build-a-brand">How to Build Your Own Brand From Scratch in 7 Steps</a></li><li class="mt-2"><a href="/au/blog/72726597-how-to-grow-your-business-with-giveaways-and-viral-contests">How to Grow Your Business With Giveaways and Viral Contests</a></li><li class="mt-2"><a href="/au/blog/tiktok-ecommerce">TikTok for Ecommerce: How To Sell on TikTok</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemtype="https://schema.org/FAQPage" itemscope=""> <h2 id="4">Ecommerce SEO FAQ</h2> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">What is ecommerce SEO?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Ecommerce SEO is the process of making changes to an online store to increase the visibility of its web pages and product listings in search engine results pages, often known as SERPs.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">How do I get SEO results for ecommerce?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <ol> <li>Optimize your product titles and descriptions for relevant keywords</li> <li>Write useful blog posts about your products, industry, or niche</li> <li>Request backlinks from relevant websites to build your website’s authority</li> <li>Add new content on a regular schedule to show that your website is active</li> <li>Update your content regularly to keep information fresh and accurate</li> </ol> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Is SEO good for ecommerce?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>SEO is a powerful tool for ecommerce businesses. It helps to increase organic traffic to your site, which can lead to higher visibility, more potential customers, and ultimately, increased sales. Additionally, SEO is a cost-effective marketing strategy as it targets users who are already looking for your products online.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">What is the difference between SEO and ecommerce SEO?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>The same principles apply to SEO and ecommerce SEO. However, ecommerce SEO strategies are tailored for online stores. The main goal of ecommerce SEO is to increase the visibility of products in search engine results to drive sales, while traditional SEO focuses on improving website content visibility to capture readers and attention. Tasks specific to ecommerce SEO include optimizing product pages and listings, and managing customer reviews.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">How much does it cost to do SEO?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>The cost of doing SEO varies depending on the size of your website and the scope of your SEO goals. However, it's worth noting that many aspects of SEO can be done at no cost. Tasks like keyword research, on-page optimization, and content creation are all essentially free, besides the time you invest.</p> <p>If you choose to hire an SEO professional or agency, costs will differ based on their expertise, the size of your website, and the extent of services required. Most businesses budget $1,500—$5,000 per month for intensive outsourced SEO projects.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Does Shopify do SEO for you?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Shopify stores have SEO features to help you optimize your content. For example, you can create optimized product titles, descriptions, alt text, and URLs. You can also harness Shopify’s AI assistant to generate optimized content for your products. Other SEO features include the ability to submit your sitemap to Google Search Console, and create a blog for your online store.</p> <p>Adding a blog to a Shopify store can help it rank for relevant keywords that don’t compete with product pages. For example, a Shopify store selling birthday party supplies may rank for product-focused keywords such as “balloons,” “streamers,” and “gifts.” Adding some thoughtful blog posts to this website may enable it appear in other queries from motivated users, such as “how to plan a birthday party.”</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Is SEO worth it on Shopify?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>It’s important to consider SEO for your Shopify store because it helps increase visibility in search engine result pages (SERPs). When you optimize a Shopify store for users (by creating pages that address queries and acquiring backlinks from relevant websites) it will rank higher in results. The more pages you do this for, the more pages start ranking. Getting website traffic from organic search results helps you attract customers and spend less on paid marketing.</p> </div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/au/blog/authors/shanelle-mullin" class="no-underline" itemProp="url"><span itemProp="name">Shanelle Mullin</span></a></span></div><div class="text-body-sm text-shade-50">Last updated <time>10 Nov 2023</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold text-xs font-aktivgroteskextended uppercase mt-4 tablet-xl:mt-0 tablet-xl:text-right">Share 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block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/au/climate" aria-label="Sustainability" data-component-name="sustainability">Sustainability</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/au/about/social-impact" aria-label="Social Impact" data-component-name="social-impact">Social Impact</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/1mbb" aria-label="External source: Build Black" data-component-name="build-black">Build Black</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://buildnative.shop" aria-label="External source: Build Native" data-component-name="build-native">Build Native</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="solutions"><h2 class="text-base font-bold text-white">Solutions</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/au/online" aria-label="Online Store Builder" data-component-name="online-store-builder">Online Store Builder</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/au/website/builder" aria-label="Website Builder" data-component-name="website-builder">Website Builder</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/au/tour/ecommerce-website" aria-label="Ecommerce Website" data-component-name="ecommerce-website">Ecommerce Website</a></li></ul></div></div></div></section><section class="border-t my-0 container max-sm:mx-0 xl:w-full border-white border-opacity-20 bg-inherit" data-section-name="footer" data-section-index="2" data-component-name="footer" data-viewable-component="true"><div class="flex flex-col items-center justify-center gap-4 py-8 sm:items-start sm:gap-8 lg:flex-row lg:justify-between lg:gap-10 bg-black text-white"><div class="mt-1 flex w-full flex-col items-center justify-center sm:flex-row sm:items-start sm:justify-start sm:gap-8 lg:gap-14"><div class="relative hidden sm:block" data-click-outside="dismiss" data-component-name="regions"><button aria-controls="regionSelector" aria-expanded="false" aria-haspopup="true" class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Region Navigation. Current: Australia"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Australia</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/blog/ecommerce-seo-beginners-guide" data-component-name="en-0" aria-current="true">Australia<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/blog/ecommerce-seo-beginners-guide" lang="en-CA" data-component-name="en-CA-1" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/blog/ecommerce-seo-beginners-guide" lang="en-GB" data-component-name="en-GB-2" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/blog/ecommerce-seo-beginners-guide" lang="en-ID" data-component-name="en-ID-3" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/blog/ecommerce-seo-beginners-guide" lang="en-NZ" data-component-name="en-NZ-4" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/blog/ecommerce-seo-beginners-guide" lang="en-ZA" data-component-name="en-ZA-5" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/blog/ecommerce-seo-beginners-guide" lang="en-NG" data-component-name="en-NG-6" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/blog/ecommerce-seo-beginners-guide" lang="en-PH" data-component-name="en-PH-7" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/blog/ecommerce-seo-beginners-guide" lang="en-SG" data-component-name="en-SG-8" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk/blog/ecommerce-seo-beginners-guide" lang="en-HK" data-component-name="en-HK-9" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/blog/ecommerce-seo-beginners-guide" lang="en-IE" data-component-name="en-IE-10" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/blog/ecommerce-seo-beginners-guide" lang="en-MY" data-component-name="en-MY-11" aria-current="false">Malaysia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/br/blog/guia-seo-ecommerce" lang="pt" data-component-name="pt-12" aria-current="false">Brasil</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/zh/blog/google-seo" lang="zh-Hans" data-component-name="zh-Hans-13" aria-current="false">简体中文</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/de/blog/seo-onlineshops" lang="de" data-component-name="de-14" aria-current="false">Deutschland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es/blog/seo-para-ecommerce" lang="es" data-component-name="es-15" aria-current="false">Español (Intl.)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fr/blog/optimisation-seo-5-conseils-pour-boutique-ecommerce" lang="fr" data-component-name="fr-16" aria-current="false">France</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/it/blog/seo-per-ecommerce-suggerimenti-chiave" lang="it" data-component-name="it-17" aria-current="false">Italia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nl/blog/webshop-seo-beginners" lang="nl" data-component-name="nl-18" aria-current="false">Nederland</a></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-black pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Region Navigation. Current: Australia"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Australia</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-black text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Region Navigation" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg 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stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/blog/ecommerce-seo-beginners-guide" lang="en-CA" data-component-name="en-CA-1" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/blog/ecommerce-seo-beginners-guide" lang="en-GB" data-component-name="en-GB-2" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/blog/ecommerce-seo-beginners-guide" lang="en-ID" data-component-name="en-ID-3" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/blog/ecommerce-seo-beginners-guide" lang="en-NZ" data-component-name="en-NZ-4" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/blog/ecommerce-seo-beginners-guide" lang="en-ZA" data-component-name="en-ZA-5" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/blog/ecommerce-seo-beginners-guide" lang="en-NG" data-component-name="en-NG-6" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/blog/ecommerce-seo-beginners-guide" lang="en-PH" data-component-name="en-PH-7" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/blog/ecommerce-seo-beginners-guide" lang="en-SG" data-component-name="en-SG-8" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk/blog/ecommerce-seo-beginners-guide" lang="en-HK" data-component-name="en-HK-9" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/blog/ecommerce-seo-beginners-guide" lang="en-IE" data-component-name="en-IE-10" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/blog/ecommerce-seo-beginners-guide" lang="en-MY" data-component-name="en-MY-11" aria-current="false">Malaysia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/br/blog/guia-seo-ecommerce" lang="pt" data-component-name="pt-12" aria-current="false">Brasil</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/zh/blog/google-seo" lang="zh-Hans" data-component-name="zh-Hans-13" aria-current="false">简体中文</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/de/blog/seo-onlineshops" lang="de" data-component-name="de-14" aria-current="false">Deutschland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es/blog/seo-para-ecommerce" lang="es" data-component-name="es-15" aria-current="false">Español (Intl.)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fr/blog/optimisation-seo-5-conseils-pour-boutique-ecommerce" lang="fr" data-component-name="fr-16" aria-current="false">France</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/it/blog/seo-per-ecommerce-suggerimenti-chiave" lang="it" data-component-name="it-17" aria-current="false">Italia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nl/blog/webshop-seo-beginners" lang="nl" data-component-name="nl-18" aria-current="false">Nederland</a></li></ul></div></div></div><ul class="flex flex-col items-center flex-wrap sm:flex-row sm:items-start gap-x-8 md:gap-x-10" data-component-name="bottom-nav"><li class="mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/au/legal/terms" data-component-name="terms-of-service">Terms of Service</a></li><li class="mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/au/legal/privacy" data-component-name="privacy-policy">Privacy Policy</a></li><li class="mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/au/sitemap" data-component-name="sitemap">Sitemap</a></li><li class="mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="https://privacy.shopify.com/en" data-component-name="privacy-choices" aria-label="External source: Privacy Choices">Privacy Choices</a></li></ul></div><ul class="flex gap-4 md:gap-6" 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releases","columnSpan":3,"icon":"newsroom"}]}]}]},"pages/shopify.com/($locale)/blog/$article":{"article":{"__typename":"Article","authorV2":{"__typename":"ArticleAuthor","name":"Shanelle Mullin","avatarUrl":"https://www.gravatar.com/avatar/9bbca78493609aa460da2216088159cd?s=200\u0026d=404","isDisabledAuthor":false},"id":"gid://shopify/Article/221628489","handle":"ecommerce-seo-beginners-guide","title":"The Industry Leading Ecommerce SEO Guide (2024)","publishedAt":"2023-11-10T19:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/google-rock-wall_1ed3de45-7f6d-42ad-b46d-3ad0eae033fa.jpg?v=1729525772","altText":"Illustration of a person climbing a wall made from the letters of the word “Google” representing the SEO process.","width":3696,"height":1991},"tags":["Featured","Marketing","Resource"],"contentHtml":"\u003cp\u003eGetting more traffic is top of mind for any ecommerce business. But how do you attract visitors to your online store without spending big on ads and marketing? The answer: By knowing how to harness ecommerce SEO.\u003c/p\u003e\n\u003cp\u003eEcommerce search engine optimization (SEO) is the practice of fine-tuning your website to meet search engine best practices, and updating your content to reflect what your customers are searching for.\u003c/p\u003e\n\u003cp\u003eBenefits of SEO for store owners include increased visitors, brand awareness, and sales. But with constant search engine algorithm updates, knowing how to approach search optimization can be difficult.\u003c/p\u003e\n\u003cp\u003eThis guide covers the basics of ecommerce SEO, including how to research keywords, structure your site, and create content for product pages. Together with this \u003ca href=\"/blog/seo-checklist-online-store\" target=\"_blank\" data-mce-href=\"/blog/seo-checklist-online-store\"\u003eSEO checklist\u003c/a\u003e, you’ll be set up to rank and reap some SEO rewards.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is ecommerce SEO?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eHow to create an ecommerce SEO strategy (6 steps)\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eBest ecommerce SEO tools\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eEcommerce SEO FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/Mn-B16MZP7U?si=RAteJWbpCz1X7vyW\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"1\"\u003eWhat is ecommerce SEO?\u003c/h2\u003e\n\u003cp\u003eEcommerce SEO is the process of increasing the visibility of an online store in search engine results pages (often known as SERPs).\u003c/p\u003e\n\u003cp\u003eThe tasks involved in ecommerce \u003ca href=\"/blog/seo-marketing\" data-mce-href=\"/blog/seo-marketing\" target=\"_blank\"\u003eSEO marketing\u003c/a\u003e are varied. They include creating content that satisfies keyword queries typed into search engines. For example, an ecommerce store like \u003ca href=\"https://www.trueclassictees.com/\" data-mce-href=\"https://www.trueclassictees.com/\" target=\"_blank\"\u003eTrue Classic\u003c/a\u003e, which sells t-shirts, can improve its website SEO by creating content on “\u003ca href=\"https://www.trueclassictees.com/blogs/news/how-to-fold-t-shirts-without-wrinkles\" data-mce-href=\"https://www.trueclassictees.com/blogs/news/how-to-fold-t-shirts-without-wrinkles\" target=\"_blank\"\u003ehow to fold t-shirts without wrinkles\u003c/a\u003e.”\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eRanking for this keyword attracts additional visitors to True Classic’s website, some of whom will become customers.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eOther ecommerce SEO activities involve increasing the loading speed of pages, writing detailed product descriptions, and acquiring links from authoritative websites.\u003c/p\u003e\n\u003cp\u003eEcommerce websites use SEO as a strategy to \u003ca href=\"/blog/how-to-increase-website-traffic\" target=\"_blank\" data-mce-href=\"/blog/how-to-increase-website-traffic\"\u003egenerate more traffic\u003c/a\u003e, attracting visitors who input queries related to their products and brand.\u003c/p\u003e\n\u003ch3\u003eWhy ecommerce websites care about SEO\u003c/h3\u003e\n\u003cp\u003eWhen you search for something on Google, you’re taken to a search engine results page (SERP). There, you’ll find approximately 10 organic results:\u003c/p\u003e\n\n\u003cp\u003eThese organic results appear below paid ads (orange) and Google Shopping ads (purple):\u003c/p\u003e\n\n\u003cp\u003eEcommerce SEO is all about ensuring your \u003ca href=\"/blog/expert-advice-improve-product-pages\" target=\"_blank\" data-mce-href=\"/blog/expert-advice-improve-product-pages\"\u003eproduct pages\u003c/a\u003e appear among the top organic search results on the first page of Google. Websites that don’t rank within the top 10 are rarely visited, and even those in positions three to five receive far less traffic than the top results.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003e😲 Worth noting: \u003c/strong\u003eSEO company Backlinko found that only \u003ca href=\"https://backlinko.com/google-ctr-stats\" target=\"_blank\" data-mce-href=\"https://backlinko.com/google-ctr-stats\"\u003e0.63% of searchers\u003c/a\u003e click on websites listed on page two of Google search results.\u003c/p\u003e\n\u003c/div\u003e\n\u003cp\u003eIt also reported that the first result on a Google SERP gets 27.6% of all the clicks. In other words, SEO matters.\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003ca href=\"https://backlinko.com/google-ctr-stats\" data-mce-fragment=\"1\" data-mce-href=\"https://backlinko.com/google-ctr-stats\"\u003e\u003cem data-mce-fragment=\"1\"\u003ebacklinko.com\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThe name of the game, then, is to rank as high on the first page of search engines like Google, Bing, and Yahoo as possible—both for search terms related to your products, as well as searches within your ecommerce area of expertise.\u003c/p\u003e\n\u003cdiv data-guide=\"seo\"\u003e\u003c/div\u003e\n\u003ch2 id=\"2\"\u003eHow to create an ecommerce SEO strategy\u003c/h2\u003e\n\u003cp\u003eIf you’re new to search engine optimization and want to increase your store’s ranking on Google, take a look at these six steps. They provide actionable tips for setting up good, basic ecommerce SEO on your website.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eSkip to an ecommerce SEO step\u003c/strong\u003e\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eEcommerce keyword research\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eSite architecture for ecommerce\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eTechnical SEO\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eOn-page SEO for ecommerce\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eBlogging\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eLink building\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"5\"\u003e1. Ecommerce keyword research\u003c/h3\u003e\n\u003cp\u003eThe first step in any ecommerce SEO strategy is to identify high-value search terms that your potential customers are using. You can do that through \u003ca href=\"/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\" data-mce-href=\"/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\" target=\"_blank\"\u003eecommerce keyword research\u003c/a\u003e, which can be conducted in a number of ways.\u003c/p\u003e\n\u003cp\u003eEcommerce keyword research is slightly different from traditional keyword research. While most sites care only about informational keywords, you’ll want to target a mix of informational and commercial keywords, like this:\u003c/p\u003e\n\n\u003cp\u003eInformational keyword searchers are looking for answers, guides, and explanations. Blogs and content-heavy sites care most about these keywords. \u003ca href=\"/blog/shopify-stores\" data-mce-href=\"/blog/shopify-stores\" target=\"_blank\"\u003eShopify stores\u003c/a\u003e and other ecommerce sites have blogs too, but they also target keywords that show \u003cem\u003ebuying intent\u003c/em\u003e, like “raincoats for dogs.”\u003c/p\u003e\n\u003ch4\u003eAmazon and Google autocomplete predictions\u003c/h4\u003e\n\u003cp\u003eWhen you start to type a search query into Google, its autocomplete feature suggests relevant queries:\u003c/p\u003e\n\n\u003cp\u003eThese autocomplete suggestions can be a gold mine for keyword ideas, especially when you already have a few basic keywords in mind. (Don’t forget to check the related search queries at the bottom of the SERP, too.)\u003c/p\u003e\n\u003ch4\u003eAmazon autocomplete predictions\u003c/h4\u003e\n\u003cp\u003eYou can complete a similar process on Amazon. The great thing about Amazon suggestions is that, unlike Google, they’re product-focused and can include filterable details such as price.\u003c/p\u003e\nBe aware of long-tail keywords, which are longer and describe more specific items. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates.\n\u003cp\u003eYou can also check how Amazon (and other major ecommerce sites) structure content for visibility in search. Take a look at relevant product menus for keyword category ideas.\u003c/p\u003e\n\u003cp\u003eLet’s say you sell women’s fashion items. Find that category on Amazon. Now, you can see all of the different ways Amazon sorts and organizes its products in that niche:\u003c/p\u003e\n\n\u003cp\u003eRepeat this process for any other major competitors.\u003c/p\u003e\n\u003ch4\u003eKeyword research tools\u003c/h4\u003e\n\u003cp\u003eFor more advanced keyword research, you’ll need a \u003ca href=\"/blog/free-seo-tools\" data-mce-href=\"/blog/free-seo-tools\" target=\"_blank\"\u003efree SEO tool\u003c/a\u003e. The most popular is \u003ca href=\"https://ahrefs.com/\" data-mce-href=\"https://ahrefs.com/\" target=\"_blank\"\u003eAhrefs\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eThese tools provide the ability to research and analyze keywords en masse.\u003c/p\u003e\n\u003cp\u003eLet’s say you compete with \u003ca href=\"https://www.bustedtees.com/\" data-mce-href=\"https://www.bustedtees.com/\" target=\"_blank\"\u003eBustedTees\u003c/a\u003e, a geeky t-shirt ecommerce store. Enter its domain into a keyword research tool like Ahrefs and click Organic keywords at the top:\u003c/p\u003e\n\n\u003cp\u003eScroll down to see all the keywords BustedTees currently ranks for. You’ll also find metrics like search volume and rank position. With an overview of you competitor’s SERP coverage, you made decide where to compete for keywords.\u003c/p\u003e\n\u003ch4\u003eChoosing the right keywords for your store\u003c/h4\u003e\n\u003cp\u003eNo ecommerce website can target every keyword. Based on your customers and products, you’ll need to decide which keywords to try to rank for. Consider the following factors:\u003c/p\u003e\n\u003ch5\u003eVolume\u003c/h5\u003e\n\u003cp\u003eThe higher a keyword’s search volume, the more potential traffic to your site. You can discover keyword search volume using Ahrefs or a free tool like \u003ca href=\"https://ads.google.com/home/tools/keyword-planner/\" data-mce-href=\"https://ads.google.com/home/tools/keyword-planner/\" target=\"_blank\"\u003eGoogle Keyword Planner\u003c/a\u003e.\u003c/p\u003e\n\u003ch5\u003eCompetition\u003c/h5\u003e\n\u003cp\u003eThe lower the competition, the more likely you are to rank for a keyword. SEO tools will show you keyword difficulty/competition (KD).\u003c/p\u003e\n\u003ch5\u003eRelevancy\u003c/h5\u003e\n\u003cp\u003eHow relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google.\u003c/p\u003e\n\u003ch5\u003eIntent\u003c/h5\u003e\n\u003cp\u003eTarget keywords that show an intent to buy or learn about a product. Usually, you can evaluate intent just by looking at a keyword. For example, if you own a bridal shop, which search has the more relevant intent: “ball gown wedding dresses” or “work dresses”?\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003e💡 The ultimate keyword?\u003c/strong\u003e A high volume, low competition term that aligns with the content on your website.\u003c/p\u003e\n\u003c/div\u003e\n\u003ch3 id=\"6\"\u003e2. Site architecture for ecommerce\u003c/h3\u003e\n\u003cp\u003eWhen it comes to SEO ecommerce, how the pages on your site are organized and structured affects your search engine rankings.\u003c/p\u003e\n\u003cp\u003eSite structure also impacts your \u003ca href=\"/blog/user-experience-design\" target=\"_blank\"\u003euser experience\u003c/a\u003e (UX). You need to make it easy for visitors and search engines bots to navigate content in your store.\u003c/p\u003e\n\u003cp\u003eAs you add and remove products and categories, site structure can get complicated. Before you progress too far with developing your website, ensure:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eYour site structure is simple and easy to scale as your store grows\u003c/li\u003e\n\u003cli\u003eEvery page of your site is reachable within a few, intuitive clicks\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eSimplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a new product category.\u003c/p\u003e\n\u003cp\u003eMost of your SEO link authority is on your homepage, because that’s the most common page other businesses link to when referring to your website. So, the more clicks away from your homepage a product page is, the less authority it has.\u003c/p\u003e\n\u003ch4\u003ePage indexing\u003c/h4\u003e\n\u003cp\u003eAs you implement SEO on your website, you’ll want to make strategic choices about which webpages you choose to index and rank.\u003c/p\u003e\n\u003cp\u003eIndex is another name for the database used by a search engine. So to index a page is to have it added to that database. In other words, Google has discovered your page and added it to its search results:\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eDon’t try to index and rank every page on your website.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003cstrong\u003eFor advice on page indexing, take a look at these tips from Aleyda Solis, founder of SEO consultancy \u003c/strong\u003e\u003ca href=\"https://www.orainti.com/\" data-mce-href=\"https://www.orainti.com/\" target=\"_blank\"\u003e\u003cstrong\u003eOrainti\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eAleyda recommends identifying which page types are worth indexing and optimizing for. Those pages should fulfill a real audience demand.\u003c/p\u003e\n\u003cp\u003e“One of the most common issues for ecommerce sites is thin content, as well as content duplication,” Aleyda says.\u003c/p\u003e\n\u003cp\u003e“Thin content is the idea that there’s not much actual text on an ecommerce site compared to, say, a blog or software site. Content duplication occurs when the same content appears on multiple product and category pages.\u003c/p\u003e\n\u003cp\u003e“Adding blog content to your online store’s website is a good way to help counter thin content.”\u003c/p\u003e\n\u003cp\u003eThe easiest way to handle content duplication is to \u003ca href=\"https://help.shopify.com/en/manual/promoting-marketing/seo/hide-a-page-from-search-engines\" data-mce-href=\"https://help.shopify.com/en/manual/promoting-marketing/seo/hide-a-page-from-search-engines\" target=\"_blank\"\u003ehiding a page from search engines\u003c/a\u003e, known as noindex-ing. However, you can also create useful content for those pages to make them different, relevant, and competitive.\u003c/p\u003e\n\u003cp\u003eYou can also \u003ca href=\"/partners/blog/canonical-urls\" data-mce-href=\"/partners/blog/canonical-urls\" target=\"_blank\"\u003ecanonicalize\u003c/a\u003e pages. Canonicalizing a page is a way of telling Google that a URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations, because without canonical tags, Google might:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eMiss unique content while wading through duplicate content\u003c/li\u003e\n\u003cli\u003eDilute your ranking ability\u003c/li\u003e\n\u003cli\u003eChoose the wrong master version for you\u003c/li\u003e\n\u003c/ol\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Good to know:\u003c/strong\u003e If you’re using Shopify, auto-generated canonical tags are added to pages to prevent duplicate content from appearing in search results.\u003c/p\u003e\n\u003c/div\u003e\n\u003cp\u003eAleyda suggests going beyond noindex or canonicalization when you’re ready.\u003c/p\u003e\n\u003cp\u003e“Assess if there are enough search queries around a product’s characteristics to identify whether to index its page,” she says.\u003c/p\u003e\n\u003cp\u003e“If you do index a page, ask yourself if there’s enough content on the page and if it’s aligned with the way the users are searching. You may need to expand and optimize the page to keep it relevant and competitive.”\u003c/p\u003e\n\u003cp\u003eAleyda shared this handy chart to help visualize the indexing decision process:\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003ePage indexing flowchart by @Aleyda.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThe big takeaway? Not every level of your site structure is worth indexing and optimizing, so be strategic and refer to the chart above.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e💡 \u003cstrong\u003ePro tip: \u003c/strong\u003eAdd breadcrumbs to your product pages to improve website navigation for customers and Google. Breadcrumbs tell Google how your site is structured and let people know where they are within your store.\u003c/p\u003e\n\u003c/div\u003e\n\u003cp\u003eNotice how Allbirds uses breadcrumbs on its product pages to orient users. If someone decides they don’t want to purchase the Everyday sneakers, they can easily click back to Men’s Shoes or the homepage and look for a different product.\u003c/p\u003e\n\n\u003cp\u003eUse a third-party app like \u003ca href=\"https://apps.shopify.com/category-breadcrumbs-uncomplicated\" target=\"_blank\" data-mce-href=\"https://apps.shopify.com/category-breadcrumbs-uncomplicated\"\u003eCategory Breadcrumbs\u003c/a\u003e to show your customers the path they’ve navigated down through your category tree.\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e3. Technical SEO\u003c/h3\u003e\n\u003cp\u003eTechnical SEO is an under-the-hood type of search engine optimization. It’s unseen by shoppers, but ensures your website is optimized for crawlers, has ideal site speed, and works on mobile. Technical SEO leads to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBetter website engagement, because your site is fast and easy to access\u003c/li\u003e\n\u003cli\u003eMore organic traffic because your site is easier to crawl\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eSome ways to improve your technical SEO for ecommerce include the following:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eCreate logical internal linking with your menus.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://developers.google.com/search/docs/crawling-indexing/sitemaps/build-sitemap\" target=\"_blank\" data-mce-href=\"https://developers.google.com/search/docs/crawling-indexing/sitemaps/build-sitemap\"\u003eSubmit your sitemap\u003c/a\u003e to Google Search Console.\u003c/li\u003e\n\u003cli\u003eOptimize images to load quickly.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Hire a technical SEO expert\u003c/strong\u003e to run a site audit and optimize your store from the \u003ca href=\"https://experts.shopify.com/\" target=\"_blank\" data-mce-href=\"https://experts.shopify.com/\"\u003eShopify Experts marketplace\u003c/a\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003ch3 id=\"8\"\u003e4. On-page SEO for ecommerce\u003c/h3\u003e\n\u003cp\u003eWhen you’ve done your keyword research and your site structure is ready to rock, it’s time to optimize the content on your two highest-value page types:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eProduct category pages\u003c/li\u003e\n\u003cli\u003eProduct pages\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eEcommerce content basics\u003c/h4\u003e\n\u003cp\u003eIf you’re using Shopify, you likely know that Shopify stores include several SEO features. Some are automatic:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCanonical tags are included.\u003c/li\u003e\n\u003cli\u003eYour website’s sitemap.xml and robots.txt files are generated.\u003c/li\u003e\n\u003cli\u003eThemes generate title tags that include your store name.\u003c/li\u003e\n\u003cli\u003eThemes have social media linking and sharing options.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eBut other features require you to manually optimize your site:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eEdit the title tags, meta tags, and meta descriptions to include your keywords.\u003c/li\u003e\n\u003cli\u003eEdit the alt text of product images to ensure it accurately describes visuals.\u003c/li\u003e\n\u003cli\u003eMake sure your file names include keywords.\u003c/li\u003e\n\u003cli\u003eThink carefully about the URLs for blog posts, webpages, products, and collections.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eWhen optimizing your title tags and descriptions, note that these are Google-facing. The primary goal is ranking on the first page. The secondary goal is convincing searchers to click through to your site.\u003c/p\u003e\n\u003cp\u003eModifiers like Deals, 20% Off, Free Shipping, Wide Selection, etc., can give you a boost when placed in the meta description and help you attack long-tail keywords.\u003c/p\u003e\n\n\u003ch4\u003eEcommerce product descriptions\u003c/h4\u003e\n\u003cp\u003eIn ecommerce SEO, Google and other search engines use the content on your page to decide which keywords to rank your page for and how high your page should rank for each keyword.\u003c/p\u003e\n\u003cp\u003eIf a product page has a short description and not much else, Google doesn’t have much to go on. Copying and pasting a description from a manufacturer or supplier is called duplicate content and is also advised against.\u003c/p\u003e\n\u003cp\u003eInstead, write unique, comprehensive descriptions that capture readers’ interest and contain lots of details about your items. Quality on-page content can help improve the ranking of your product pages and reduce overall thin content on your store.\u003c/p\u003e\n\u003cp\u003eThat’s why you’ll often see product pages with longer descriptions, reviews, etc. amongst higher-ranking search results.\u003c/p\u003e\n\n\u003cp\u003eTry to include relevant keywords and subheadings in every section of your page to help Google understand what your content refers to.\u003c/p\u003e\n\u003cp\u003eIf you can’t create content for every product, focus on those currently ranking on the bottom of the first page. Boosting these results can have the biggest impact on conversions, as they don’t have as far to climb up in rankings.\u003c/p\u003e\n\u003cp\u003eThe more you write, the more accurate Google can be in ranking your page. Your customers won’t hate the extra product info either. It might even help persuade them to buy.\u003c/p\u003e\n\u003ch4\u003eTake advantage of latent semantic indexing (LSI) keywords\u003c/h4\u003e\n\u003cp\u003eLSI keywords are closely related to your main keyword. Enter your keyword into Google Keyword Planner to find related terms and phrases that you can pursue with your content.\u003c/p\u003e\n\u003cp\u003eYou can also find LSI keywords through an Amazon search. Look up your main keyword and check for secondary keywords that repeatedly appear.\u003c/p\u003e\n\u003cp\u003eFor example, let’s say you’re trying to sell a blender. The terms “14 Speed,” “450W,” and “48oz Glass Jar” all appear multiple times, indicating they’re strong selling factors and likely common elements of search terms.\u003c/p\u003e\n\n\u003cp\u003eIf you’re getting traffic from a main keyword, try to slide onto the first page for related secondary keywords as well. Use LSI keywords in your content whenever they make sense.\u003c/p\u003e\n\u003ch4\u003eCreate internal links\u003c/h4\u003e\n\u003cp\u003eThe longer you can keep your visitors browsing your content, the more chance you have of making a sale. Relevant internal links to other pages on your site help potential customers browse and discover information or products.\u003c/p\u003e\n\u003cp\u003eIn your anchor text (the words that you place the internal link in), make sure you include the target keyword verbatim. Internal linking can be used to drive customers to relevant product pages, category pages, and educational content.\u003c/p\u003e\n\u003cp\u003eDon’t go too crazy with internal linking. One or two links every few hundred words is enough.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e💡\u003cstrong\u003e Pro tip:\u003c/strong\u003e If you understand your audience’s decision-making process, you can develop content that helps them through the various stages in their buying journey.\u003c/p\u003e\n\u003c/div\u003e\n\u003ch3 id=\"9\"\u003e5. Blogging\u003c/h3\u003e\n\u003cp\u003eBlogging is a form of content marketing where you use on-page and technical SEO strategies to increase your website’s search visibility. It ensures search engines find your website credible to rank for specific keywords that align with your audience’s interests and needs. When blogging, you’re using SEO to power an ongoing long-form content strategy.\u003c/p\u003e\n\u003cp\u003eEvery blog post published has the potential to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBuild your reputation as a credible source\u003c/li\u003e\n\u003cli\u003eImprove your site’s authority\u003c/li\u003e\n\u003cli\u003eIncrease visibility in organic search\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eImagine you were starting a company that sells running gear. You want to help potential customers understand your products, use them more effectively, and solve their running and fitness problems. If you want to get found in search engines like Google, blogging can help you get there.\u003c/p\u003e\n\u003cp\u003eA well-written blog gives your store a steady stream of original content. The more people who discover your content, the more reliable you’ll become as a source of information. This, in turn, helps you rank higher. Ecommerce businesses often struggle with blogging because it takes time, effort, and resources to get it right. Randomly publishing blog posts each month won’t bring traffic to your website.\u003c/p\u003e\n\u003cp\u003eHowever, there are many ecommerce businesses that do blogging well. For example, retailer Au Lit Fine Linens sells everything to help you get a good night’s sleep, including luxury sheets, pillows, bath linens, and more. The brand also has a blog, \u003ca href=\"https://www.aulitfinelinens.com/blogs/betweenthesheets\" target=\"_blank\" data-mce-href=\"https://www.aulitfinelinens.com/blogs/betweenthesheets\"\u003eBetween the Sheets\u003c/a\u003e\u003cem\u003e,\u003c/em\u003e that provides helpful articles about how readers can improve sleep quality.\u003c/p\u003e\n\n\u003cp\u003eThe blog is SEO driven, meaning that its purpose is to rank in search engines. Posts often highlight a problem the reader is having, and offer Au Lit Fine Linens products as the solution—a fine balance between promotional and informational.\u003c/p\u003e\n\u003cp\u003eWhen starting a blog for ecommerce SEO, focus on the following three elements:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eResearch what keywords to rank for. Publish content that targets keywords people are likely to search for when solving problems or making a buying decision.\u003c/li\u003e\n\u003cli\u003eOptimize blog posts for SEO. Make sure each blog targets a specific keyword for SEO.\u003c/li\u003e\n\u003cli\u003ePresent your products as a solution to the problem. Every post doesn’t have to be about your products. But, don’t be afraid to link out to a product page or two when appropriate.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"10\"\u003e6. Link building\u003c/h3\u003e\n\u003cp\u003eOne of the oldest components of the Google algorithm is \u003ca href=\"/blog/pagerank\" target=\"_blank\" data-mce-href=\"/blog/pagerank\"\u003ePageRank\u003c/a\u003e. It’s a system that seeks to understand webpage quality by looking at how many links it receives from other websites.\u003c/p\u003e\n\u003cp\u003eGoogle uses the number, quality, and relevancy of a page’s links to judge its trustworthiness. As a result, new websites with few links have less authority in the eyes of search engines. While time can fix this, building quality backlinks can help Google recognize your authority faster.\u003c/p\u003e\n\u003cp\u003eRespected .com, .gov, and .edu sites tend to provide the most authority when they give you a \u003ca href=\"/blog/17989280-building-backlinks-the-backbone-of-your-ecommerce-business\" target=\"_blank\" data-mce-href=\"/blog/17989280-building-backlinks-the-backbone-of-your-ecommerce-business\"\u003ebacklink\u003c/a\u003e. Links from large, well-ranking websites operating within your niche are particularly lucrative.\u003c/p\u003e\n\u003cp\u003eOne of the best ways to approach building links is to focus on partnerships. Determine what content you can create that will provide value to other websites. If you can make something that others want to use, they’ll usually cite your content with a link.\u003c/p\u003e\n\u003ch4\u003eGuest posts\u003c/h4\u003e\n\u003cp\u003eGuest posting can be a functional way to build backlinks, provided the content you create for other websites is relevant to their users. Run some \u003ca href=\"/blog/ecommerce-keyword-research\" target=\"_blank\" data-mce-href=\"/blog/ecommerce-keyword-research\"\u003eecommerce keyword research\u003c/a\u003e and analyze backlinks with Ahrefs to find sites in your niche that are receptive to guest posts.\u003c/p\u003e\n\n\u003ch4\u003ePress mentions\u003c/h4\u003e\n\u003cp\u003eAnother way to build backlinks to your ecommerce store is through press mentions. Building a press list or hiring a PR firm can be expensive, so here is a simple growth hack anyone can do.\u003c/p\u003e\n\u003cp\u003eSign up for \u003ca href=\"https://www.helpareporter.com/\" target=\"_blank\" data-mce-href=\"https://www.helpareporter.com/\"\u003eHelp A Reporter Out\u003c/a\u003e or \u003ca href=\"https://helpab2bwriter.com/\" target=\"_blank\" data-mce-href=\"https://helpab2bwriter.com/\"\u003eHelp a B2B Writer\u003c/a\u003e and you will get a daily digest of reporter requests right to your email. When a lead matches your brand, reach out to the email address provided and pitch a story. If you get an interview, make sure to ask for a backlink to your website.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eBest ecommerce SEO tools\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAvada SEO \u0026amp; Image Optimizer\u003c/li\u003e\n\u003cli\u003eSEOAnt\u003c/li\u003e\n\u003cli\u003eGoogle Analytics\u003c/li\u003e\n\u003cli\u003eAhrefs\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eAvada SEO \u0026amp; Image Optimizer\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/avada-seo-suite\" target=\"_blank\" data-mce-href=\"https://apps.shopify.com/avada-seo-suite\"\u003eAvada SEO\u003c/a\u003e is a plug-in to help ecommerce stores outrank competitors. It offers image compression, site speed optimization, schema markup, and other technical features that keep your website optimized for search. It also has 24/7 customer support.\u003c/p\u003e\n\u003ch3\u003eSEOAnt\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/seo-master\" target=\"_blank\" data-mce-href=\"https://apps.shopify.com/seo-master\"\u003eSEOAnt\u003c/a\u003e is a free tool you can use to run SEO checkup reports, fix broken links, and optimize image sizes. It also has AI features for writing meta and alt text.\u003c/p\u003e\n\u003ch3\u003eGoogle Analytics\u003c/h3\u003e\n\n\u003cp\u003eIf you own a website, you’re going to use Google Analytics. This free SEO tool tracks and reports website traffic, giving you the insight to better understand customers, optimize your store for SEO, and improve marketing ROI. As a Shopify store owner, you can \u003ca href=\"https://help.shopify.com/en/manual/reports-and-analytics/google-analytics/google-analytics-setup\" target=\"_blank\" data-mce-href=\"https://help.shopify.com/en/manual/reports-and-analytics/google-analytics/google-analytics-setup\"\u003econnect Google Analytics to Shopify Analytics\u003c/a\u003e and choose specific ecommerce data to track.\u003c/p\u003e\n\u003ch3\u003eAhrefs\u003c/h3\u003e\n\n\u003cp\u003eYou’ve seen \u003ca href=\"https://ahrefs.com/\" target=\"_blank\" data-mce-href=\"https://ahrefs.com/\"\u003eAhrefs\u003c/a\u003e at work in this post, but it’s worth looking deeper at some of its key features. Ecommerce marketing professionals use Ahrefs to create SEO campaigns and rank higher in Google.\u003c/p\u003e\n\u003cp\u003eAhrefs is a competitor of Moz and Semrush, two other SEO software companies you’ll find when researching SEO tools.\u003c/p\u003e\n\u003cp\u003eUse Ahrefs to analyze a website’s link profile, keyword rank, and overall SEO performance. You can also use it to conduct keyword research for Google, Amazon, and YouTube.\u003c/p\u003e\n\u003ch2\u003eGetting started with ecommerce SEO\u003c/h2\u003e\n\u003cp\u003eRankings are never static, so ecommerce SEO never stops. But the six steps in this article should help you build a solid SEO foundation for your online store.\u003c/p\u003e\n\u003cp\u003eRemember to keep your content original and in-depth, regularly audit your site for technical issues, explore backlinking opportunities, and always look out for new keywords that match your brand and products.\u003c/p\u003e\n\u003ch3\u003e\u003c/h3\u003e\n\u003chr\u003e\u003ccenter\u003e\n\u003ch3\u003eReady to create your first business? Start your free trial of Shopify—no credit card required.\u003c/h3\u003e\n\u003cdiv data-signup=\"\"\u003e\u003c/div\u003e\n\u003c/center\u003e\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"4\"\u003eEcommerce SEO FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is ecommerce SEO?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eEcommerce SEO is the process of making changes to an online store to increase the visibility of its web pages and product listings in search engine results pages, often known as SERPs.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I get SEO results for ecommerce?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003col\u003e\n\u003cli\u003eOptimize your product titles and descriptions for relevant keywords\u003c/li\u003e\n\u003cli\u003eWrite useful blog posts about your products, industry, or niche\u003c/li\u003e\n\u003cli\u003eRequest backlinks from relevant websites to build your website’s authority\u003c/li\u003e\n\u003cli\u003eAdd new content on a regular schedule to show that your website is active\u003c/li\u003e\n\u003cli\u003eUpdate your content regularly to keep information fresh and accurate\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs SEO good for ecommerce?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eSEO is a powerful tool for ecommerce businesses. It helps to increase organic traffic to your site, which can lead to higher visibility, more potential customers, and ultimately, increased sales. Additionally, SEO is a cost-effective marketing strategy as it targets users who are already looking for your products online.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the difference between SEO and ecommerce SEO?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe same principles apply to SEO and ecommerce SEO. However, ecommerce SEO strategies are tailored for online stores. The main goal of ecommerce SEO is to increase the visibility of products in search engine results to drive sales, while traditional SEO focuses on improving website content visibility to capture readers and attention. Tasks specific to ecommerce SEO include optimizing product pages and listings, and managing customer reviews.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow much does it cost to do SEO?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe cost of doing SEO varies depending on the size of your website and the scope of your SEO goals. However, it's worth noting that many aspects of SEO can be done at no cost. Tasks like keyword research, on-page optimization, and content creation are all essentially free, besides the time you invest.\u003c/p\u003e\n\u003cp\u003eIf you choose to hire an SEO professional or agency, costs will differ based on their expertise, the size of your website, and the extent of services required. Most businesses budget $1,500—$5,000 per month for intensive outsourced SEO projects.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDoes Shopify do SEO for you?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eShopify stores have SEO features to help you optimize your content. For example, you can create optimized product titles, descriptions, alt text, and URLs. You can also harness Shopify’s AI assistant to generate optimized content for your products. Other SEO features include the ability to submit your sitemap to Google Search Console, and create a blog for your online store.\u003c/p\u003e\n\u003cp\u003eAdding a blog to a Shopify store can help it rank for relevant keywords that don’t compete with product pages. For example, a Shopify store selling birthday party supplies may rank for product-focused keywords such as “balloons,” “streamers,” and “gifts.” Adding some thoughtful blog posts to this website may enable it appear in other queries from motivated users, such as “how to plan a birthday party.”\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs SEO worth it on Shopify?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eIt’s important to consider SEO for your Shopify store because it helps increase visibility in search engine result pages (SERPs). When you optimize a Shopify store for users (by creating pages that address queries and acquiring backlinks from relevant websites) it will rank higher in results. The more pages you do this for, the more pages start ranking. Getting website traffic from organic search results helps you attract customers and spend less on paid marketing.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Learn about keyword research, site structure, and on-page optimization in this guide to ecommerce SEO. Follow this simple advice for ranking your store.","excerptHtml":"\u003cp\u003e\u003cimg alt=\"woman climbing rock wall of google letters\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/google-rock-wall.jpg?v=1636463784\"\u003e\u003c/p\u003e\n\u003cp\u003eLearn about keyword research, site structure, and on-page optimization in this guide to ecommerce SEO. Follow this simple advice for ranking your store.\u003c/p\u003e","seo":{"__typename":"SEO","title":"The Industry Leading Ecommerce SEO Guide (2024)","description":"Learn about keyword research, site structure, and on-page optimization in this guide to ecommerce SEO. Follow this simple advice for ranking your store."},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/ecommerce-seo-beginners-guide\",\"en-GB\":\"https://www.shopify.com/uk/blog/ecommerce-seo-beginners-guide\",\"en-AU\":\"https://www.shopify.com/au/blog/ecommerce-seo-beginners-guide\",\"en-ID\":\"https://www.shopify.com/id/blog/ecommerce-seo-beginners-guide\",\"en-NZ\":\"https://www.shopify.com/nz/blog/ecommerce-seo-beginners-guide\",\"en-ZA\":\"https://www.shopify.com/za/blog/ecommerce-seo-beginners-guide\",\"en-NG\":\"https://www.shopify.com/ng/blog/ecommerce-seo-beginners-guide\",\"en-PH\":\"https://www.shopify.com/ph/blog/ecommerce-seo-beginners-guide\",\"en-SG\":\"https://www.shopify.com/sg/blog/ecommerce-seo-beginners-guide\",\"en-HK\":\"https://www.shopify.com/hk/blog/ecommerce-seo-beginners-guide\",\"en-IE\":\"https://www.shopify.com/ie/blog/ecommerce-seo-beginners-guide\",\"en-MY\":\"https://www.shopify.com/my/blog/ecommerce-seo-beginners-guide\",\"pt\":\"https://www.shopify.com/br/blog/guia-seo-ecommerce\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/google-seo\",\"de\":\"https://www.shopify.com/de/blog/seo-onlineshops\",\"es\":\"https://www.shopify.com/es/blog/seo-para-ecommerce\",\"fr\":\"https://www.shopify.com/fr/blog/optimisation-seo-5-conseils-pour-boutique-ecommerce\",\"it\":\"https://www.shopify.com/it/blog/seo-per-ecommerce-suggerimenti-chiave\",\"nl\":\"https://www.shopify.com/nl/blog/webshop-seo-beginners\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"24 Free Shopify Apps to Help You Build, Manage, and Grow Your Store\",\"url\":\"blog/free-shopify-apps\"},{\"title\":\"Product Ideas: 17 Places To Find Profitable Products\",\"url\":\"blog/product-ideas\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"How to Build a Business Website for Beginners\",\"url\":\"blog/build-a-website\"},{\"title\":\"How to Build Your Own Brand From Scratch in 7 Steps\",\"url\":\"blog/how-to-build-a-brand\"},{\"title\":\"How to Grow Your Business With Giveaways and Viral Contests\",\"url\":\"blog/72726597-how-to-grow-your-business-with-giveaways-and-viral-contests\"},{\"title\":\"TikTok for Ecommerce: How To Sell on TikTok\",\"url\":\"blog/tiktok-ecommerce\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/google-rock-wall_1ed3de45-7f6d-42ad-b46d-3ad0eae033fa.jpg?v=1729525772","imageAltText":"Illustration of a person climbing a wall made from the letters of the word “Google” representing the SEO process.","imageClass":"","modifiedAt":"10 Nov 2023","modifiedAtRaw":"2023-11-10T19:00:00Z"},"metaDescription":"Learn about keyword research, site structure, and on-page optimization in this guide to ecommerce SEO. Follow this simple advice for ranking your store.","contentHtml":"\u003cp\u003eGetting more traffic is top of mind for any ecommerce business. But how do you attract visitors to your online store without spending big on ads and marketing? The answer: By knowing how to harness ecommerce SEO.\u003c/p\u003e\n\u003cp\u003eEcommerce search engine optimization (SEO) is the practice of fine-tuning your website to meet search engine best practices, and updating your content to reflect what your customers are searching for.\u003c/p\u003e\n\u003cp\u003eBenefits of SEO for store owners include increased visitors, brand awareness, and sales. But with constant search engine algorithm updates, knowing how to approach search optimization can be difficult.\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003cp\u003eThis guide covers the basics of ecommerce SEO, including how to research keywords, structure your site, and create content for product pages. Together with this \u003ca href=\"/au/blog/seo-checklist-online-store\" target=\"_blank\" data-mce-href=\"/blog/seo-checklist-online-store\"\u003eSEO checklist\u003c/a\u003e, you’ll be set up to rank and reap some SEO rewards.\u003c/p\u003e\n\n\u003cdiv class=\"relative aspect-video mb-8\"\u003e\u003cdiv data-component=\"youtube-facade\" data-src=\"https://www.youtube.com/embed/Mn-B16MZP7U?si=RAteJWbpCz1X7vyW\" class=\"absolute inset-0 w-full h-full\"\u003e\u003c/div\u003e\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is ecommerce SEO?\u003c/h2\u003e\n\u003cp\u003eEcommerce SEO is the process of increasing the visibility of an online store in search engine results pages (often known as SERPs).\u003c/p\u003e\n\u003cp\u003eThe tasks involved in ecommerce \u003ca href=\"/au/blog/seo-marketing\" data-mce-href=\"/blog/seo-marketing\" target=\"_blank\"\u003eSEO marketing\u003c/a\u003e are varied. They include creating content that satisfies keyword queries typed into search engines. For example, an ecommerce store like \u003ca href=\"https://www.trueclassictees.com/\" data-mce-href=\"https://www.trueclassictees.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eTrue Classic\u003c/a\u003e, which sells t-shirts, can improve its website SEO by creating content on “\u003ca href=\"https://www.trueclassictees.com/blogs/news/how-to-fold-t-shirts-without-wrinkles\" data-mce-href=\"https://www.trueclassictees.com/blogs/news/how-to-fold-t-shirts-without-wrinkles\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003ehow to fold t-shirts without wrinkles\u003c/a\u003e.”\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eRanking for this keyword attracts additional visitors to True Classic’s website, some of whom will become customers.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eOther ecommerce SEO activities involve increasing the loading speed of pages, writing detailed product descriptions, and acquiring links from authoritative websites.\u003c/p\u003e\n\u003cp\u003eEcommerce websites use SEO as a strategy to \u003ca href=\"/au/blog/how-to-increase-website-traffic\" target=\"_blank\" data-mce-href=\"/blog/how-to-increase-website-traffic\"\u003egenerate more traffic\u003c/a\u003e, attracting visitors who input queries related to their products and brand.\u003c/p\u003e\n\u003ch3\u003eWhy ecommerce websites care about SEO\u003c/h3\u003e\n\u003cp\u003eWhen you search for something on Google, you’re taken to a search engine results page (SERP). There, you’ll find approximately 10 organic results:\u003c/p\u003e\n\n\u003cp\u003eThese organic results appear below paid ads (orange) and Google Shopping ads (purple):\u003c/p\u003e\n\n\u003cp\u003eEcommerce SEO is all about ensuring your \u003ca href=\"/au/blog/expert-advice-improve-product-pages\" target=\"_blank\" data-mce-href=\"/blog/expert-advice-improve-product-pages\"\u003eproduct pages\u003c/a\u003e appear among the top organic search results on the first page of Google. Websites that don’t rank within the top 10 are rarely visited, and even those in positions three to five receive far less traffic than the top results.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003cp\u003e\u003cstrong\u003e😲 Worth noting: \u003c/strong\u003eSEO company Backlinko found that only \u003ca href=\"https://backlinko.com/google-ctr-stats\" target=\"_blank\" data-mce-href=\"https://backlinko.com/google-ctr-stats\" rel=\"nofollow noopener noreferrer\"\u003e0.63% of searchers\u003c/a\u003e click on websites listed on page two of Google search results.\u003c/p\u003e\n\u003c/div\u003e\n\u003cp\u003eIt also reported that the first result on a Google SERP gets 27.6% of all the clicks. In other words, SEO matters.\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003ca href=\"https://backlinko.com/google-ctr-stats\" data-mce-fragment=\"1\" data-mce-href=\"https://backlinko.com/google-ctr-stats\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem data-mce-fragment=\"1\"\u003ebacklinko.com\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThe name of the game, then, is to rank as high on the first page of search engines like Google, Bing, and Yahoo as possible—both for search terms related to your products, as well as searches within your ecommerce area of expertise.\u003c/p\u003e\n\u003cdiv data-guide=\"seo\" data-guide-image=\"https://cdn.shopify.com/s/files/1/0070/7032/files/browser_loop.gif\" data-component-name=\"blog-CTA-seo\"\u003e\u003c/div\u003e\n\u003ch2 id=\"2\"\u003eHow to create an ecommerce SEO strategy\u003c/h2\u003e\n\u003cp\u003eIf you’re new to search engine optimization and want to increase your store’s ranking on Google, take a look at these six steps. They provide actionable tips for setting up good, basic ecommerce SEO on your website.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eSkip to an ecommerce SEO step\u003c/strong\u003e\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eEcommerce keyword research\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eSite architecture for ecommerce\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eTechnical SEO\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eOn-page SEO for ecommerce\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eBlogging\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eLink building\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"5\"\u003e1. Ecommerce keyword research\u003c/h3\u003e\n\u003cp\u003eThe first step in any ecommerce SEO strategy is to identify high-value search terms that your potential customers are using. You can do that through \u003ca href=\"/au/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\" data-mce-href=\"/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\" target=\"_blank\"\u003eecommerce keyword research\u003c/a\u003e, which can be conducted in a number of ways.\u003c/p\u003e\n\u003cp\u003eEcommerce keyword research is slightly different from traditional keyword research. While most sites care only about informational keywords, you’ll want to target a mix of informational and commercial keywords, like this:\u003c/p\u003e\n\n\u003cp\u003eInformational keyword searchers are looking for answers, guides, and explanations. Blogs and content-heavy sites care most about these keywords. \u003ca href=\"/au/blog/shopify-stores\" data-mce-href=\"/blog/shopify-stores\" target=\"_blank\"\u003eShopify stores\u003c/a\u003e and other ecommerce sites have blogs too, but they also target keywords that show \u003cem\u003ebuying intent\u003c/em\u003e, like “raincoats for dogs.”\u003c/p\u003e\n\u003ch4\u003eAmazon and Google autocomplete predictions\u003c/h4\u003e\n\u003cp\u003eWhen you start to type a search query into Google, its autocomplete feature suggests relevant queries:\u003c/p\u003e\n\n\u003cp\u003eThese autocomplete suggestions can be a gold mine for keyword ideas, especially when you already have a few basic keywords in mind. (Don’t forget to check the related search queries at the bottom of the SERP, too.)\u003c/p\u003e\n\u003ch4\u003eAmazon autocomplete predictions\u003c/h4\u003e\n\u003cp\u003eYou can complete a similar process on Amazon. The great thing about Amazon suggestions is that, unlike Google, they’re product-focused and can include filterable details such as price.\u003c/p\u003e\nBe aware of long-tail keywords, which are longer and describe more specific items. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates.\n\u003cp\u003eYou can also check how Amazon (and other major ecommerce sites) structure content for visibility in search. Take a look at relevant product menus for keyword category ideas.\u003c/p\u003e\n\u003cp\u003eLet’s say you sell women’s fashion items. Find that category on Amazon. Now, you can see all of the different ways Amazon sorts and organizes its products in that niche:\u003c/p\u003e\n\n\u003cp\u003eRepeat this process for any other major competitors.\u003c/p\u003e\n\u003ch4\u003eKeyword research tools\u003c/h4\u003e\n\u003cp\u003eFor more advanced keyword research, you’ll need a \u003ca href=\"/au/blog/free-seo-tools\" data-mce-href=\"/blog/free-seo-tools\" target=\"_blank\"\u003efree SEO tool\u003c/a\u003e. The most popular is \u003ca href=\"https://ahrefs.com/\" data-mce-href=\"https://ahrefs.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eAhrefs\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eThese tools provide the ability to research and analyze keywords en masse.\u003c/p\u003e\n\u003cp\u003eLet’s say you compete with \u003ca href=\"https://www.bustedtees.com/\" data-mce-href=\"https://www.bustedtees.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eBustedTees\u003c/a\u003e, a geeky t-shirt ecommerce store. Enter its domain into a keyword research tool like Ahrefs and click Organic keywords at the top:\u003c/p\u003e\n\n\u003cp\u003eScroll down to see all the keywords BustedTees currently ranks for. You’ll also find metrics like search volume and rank position. With an overview of you competitor’s SERP coverage, you made decide where to compete for keywords.\u003c/p\u003e\n\u003ch4\u003eChoosing the right keywords for your store\u003c/h4\u003e\n\u003cp\u003eNo ecommerce website can target every keyword. Based on your customers and products, you’ll need to decide which keywords to try to rank for. Consider the following factors:\u003c/p\u003e\n\u003ch5\u003eVolume\u003c/h5\u003e\n\u003cp\u003eThe higher a keyword’s search volume, the more potential traffic to your site. You can discover keyword search volume using Ahrefs or a free tool like \u003ca href=\"https://ads.google.com/home/tools/keyword-planner/\" data-mce-href=\"https://ads.google.com/home/tools/keyword-planner/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eGoogle Keyword Planner\u003c/a\u003e.\u003c/p\u003e\n\u003ch5\u003eCompetition\u003c/h5\u003e\n\u003cp\u003eThe lower the competition, the more likely you are to rank for a keyword. SEO tools will show you keyword difficulty/competition (KD).\u003c/p\u003e\n\u003ch5\u003eRelevancy\u003c/h5\u003e\n\u003cp\u003eHow relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google.\u003c/p\u003e\n\u003ch5\u003eIntent\u003c/h5\u003e\n\u003cp\u003eTarget keywords that show an intent to buy or learn about a product. Usually, you can evaluate intent just by looking at a keyword. For example, if you own a bridal shop, which search has the more relevant intent: “ball gown wedding dresses” or “work dresses”?\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003cp\u003e\u003cstrong\u003e💡 The ultimate keyword?\u003c/strong\u003e A high volume, low competition term that aligns with the content on your website.\u003c/p\u003e\n\u003c/div\u003e\n\u003ch3 id=\"6\"\u003e2. Site architecture for ecommerce\u003c/h3\u003e\n\u003cp\u003eWhen it comes to SEO ecommerce, how the pages on your site are organized and structured affects your search engine rankings.\u003c/p\u003e\n\u003cp\u003eSite structure also impacts your \u003ca href=\"/au/blog/user-experience-design\" target=\"_blank\"\u003euser experience\u003c/a\u003e (UX). You need to make it easy for visitors and search engines bots to navigate content in your store.\u003c/p\u003e\n\u003cp\u003eAs you add and remove products and categories, site structure can get complicated. Before you progress too far with developing your website, ensure:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eYour site structure is simple and easy to scale as your store grows\u003c/li\u003e\n\u003cli\u003eEvery page of your site is reachable within a few, intuitive clicks\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eSimplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a new product category.\u003c/p\u003e\n\u003cp\u003eMost of your SEO link authority is on your homepage, because that’s the most common page other businesses link to when referring to your website. So, the more clicks away from your homepage a product page is, the less authority it has.\u003c/p\u003e\n\u003ch4\u003ePage indexing\u003c/h4\u003e\n\u003cp\u003eAs you implement SEO on your website, you’ll want to make strategic choices about which webpages you choose to index and rank.\u003c/p\u003e\n\u003cp\u003eIndex is another name for the database used by a search engine. So to index a page is to have it added to that database. In other words, Google has discovered your page and added it to its search results:\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eDon’t try to index and rank every page on your website.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003cstrong\u003eFor advice on page indexing, take a look at these tips from Aleyda Solis, founder of SEO consultancy \u003c/strong\u003e\u003ca href=\"https://www.orainti.com/\" data-mce-href=\"https://www.orainti.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e\u003cstrong\u003eOrainti\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eAleyda recommends identifying which page types are worth indexing and optimizing for. Those pages should fulfill a real audience demand.\u003c/p\u003e\n\u003cp\u003e“One of the most common issues for ecommerce sites is thin content, as well as content duplication,” Aleyda says.\u003c/p\u003e\n\u003cp\u003e“Thin content is the idea that there’s not much actual text on an ecommerce site compared to, say, a blog or software site. Content duplication occurs when the same content appears on multiple product and category pages.\u003c/p\u003e\n\u003cp\u003e“Adding blog content to your online store’s website is a good way to help counter thin content.”\u003c/p\u003e\n\u003cp\u003eThe easiest way to handle content duplication is to \u003ca href=\"https://help.shopify.com/en/manual/promoting-marketing/seo/hide-a-page-from-search-engines\" data-mce-href=\"https://help.shopify.com/en/manual/promoting-marketing/seo/hide-a-page-from-search-engines\" target=\"_blank\"\u003ehiding a page from search engines\u003c/a\u003e, known as noindex-ing. However, you can also create useful content for those pages to make them different, relevant, and competitive.\u003c/p\u003e\n\u003cp\u003eYou can also \u003ca href=\"/au/partners/blog/canonical-urls\" data-mce-href=\"/partners/blog/canonical-urls\" target=\"_blank\"\u003ecanonicalize\u003c/a\u003e pages. Canonicalizing a page is a way of telling Google that a URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations, because without canonical tags, Google might:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eMiss unique content while wading through duplicate content\u003c/li\u003e\n\u003cli\u003eDilute your ranking ability\u003c/li\u003e\n\u003cli\u003eChoose the wrong master version for you\u003c/li\u003e\n\u003c/ol\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Good to know:\u003c/strong\u003e If you’re using Shopify, auto-generated canonical tags are added to pages to prevent duplicate content from appearing in search results.\u003c/p\u003e\n\u003c/div\u003e\n\u003cp\u003eAleyda suggests going beyond noindex or canonicalization when you’re ready.\u003c/p\u003e\n\u003cp\u003e“Assess if there are enough search queries around a product’s characteristics to identify whether to index its page,” she says.\u003c/p\u003e\n\u003cp\u003e“If you do index a page, ask yourself if there’s enough content on the page and if it’s aligned with the way the users are searching. You may need to expand and optimize the page to keep it relevant and competitive.”\u003c/p\u003e\n\u003cp\u003eAleyda shared this handy chart to help visualize the indexing decision process:\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003ePage indexing flowchart by @Aleyda.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThe big takeaway? Not every level of your site structure is worth indexing and optimizing, so be strategic and refer to the chart above.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003cp\u003e💡 \u003cstrong\u003ePro tip: \u003c/strong\u003eAdd breadcrumbs to your product pages to improve website navigation for customers and Google. Breadcrumbs tell Google how your site is structured and let people know where they are within your store.\u003c/p\u003e\n\u003c/div\u003e\n\u003cp\u003eNotice how Allbirds uses breadcrumbs on its product pages to orient users. If someone decides they don’t want to purchase the Everyday sneakers, they can easily click back to Men’s Shoes or the homepage and look for a different product.\u003c/p\u003e\n\n\u003cp\u003eUse a third-party app like \u003ca href=\"https://apps.shopify.com/category-breadcrumbs-uncomplicated\" target=\"_blank\" data-mce-href=\"https://apps.shopify.com/category-breadcrumbs-uncomplicated\"\u003eCategory Breadcrumbs\u003c/a\u003e to show your customers the path they’ve navigated down through your category tree.\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e3. Technical SEO\u003c/h3\u003e\n\u003cp\u003eTechnical SEO is an under-the-hood type of search engine optimization. It’s unseen by shoppers, but ensures your website is optimized for crawlers, has ideal site speed, and works on mobile. Technical SEO leads to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBetter website engagement, because your site is fast and easy to access\u003c/li\u003e\n\u003cli\u003eMore organic traffic because your site is easier to crawl\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eSome ways to improve your technical SEO for ecommerce include the following:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eCreate logical internal linking with your menus.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://developers.google.com/search/docs/crawling-indexing/sitemaps/build-sitemap\" target=\"_blank\" data-mce-href=\"https://developers.google.com/search/docs/crawling-indexing/sitemaps/build-sitemap\" rel=\"nofollow noopener noreferrer\"\u003eSubmit your sitemap\u003c/a\u003e to Google Search Console.\u003c/li\u003e\n\u003cli\u003eOptimize images to load quickly.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Hire a technical SEO expert\u003c/strong\u003e to run a site audit and optimize your store from the \u003ca href=\"https://experts.shopify.com\" target=\"_blank\" data-mce-href=\"https://experts.shopify.com/\"\u003eShopify Experts marketplace\u003c/a\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003ch3 id=\"8\"\u003e4. On-page SEO for ecommerce\u003c/h3\u003e\n\u003cp\u003eWhen you’ve done your keyword research and your site structure is ready to rock, it’s time to optimize the content on your two highest-value page types:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eProduct category pages\u003c/li\u003e\n\u003cli\u003eProduct pages\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eEcommerce content basics\u003c/h4\u003e\n\u003cp\u003eIf you’re using Shopify, you likely know that Shopify stores include several SEO features. Some are automatic:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCanonical tags are included.\u003c/li\u003e\n\u003cli\u003eYour website’s sitemap.xml and robots.txt files are generated.\u003c/li\u003e\n\u003cli\u003eThemes generate title tags that include your store name.\u003c/li\u003e\n\u003cli\u003eThemes have social media linking and sharing options.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eBut other features require you to manually optimize your site:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eEdit the title tags, meta tags, and meta descriptions to include your keywords.\u003c/li\u003e\n\u003cli\u003eEdit the alt text of product images to ensure it accurately describes visuals.\u003c/li\u003e\n\u003cli\u003eMake sure your file names include keywords.\u003c/li\u003e\n\u003cli\u003eThink carefully about the URLs for blog posts, webpages, products, and collections.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eWhen optimizing your title tags and descriptions, note that these are Google-facing. The primary goal is ranking on the first page. The secondary goal is convincing searchers to click through to your site.\u003c/p\u003e\n\u003cp\u003eModifiers like Deals, 20% Off, Free Shipping, Wide Selection, etc., can give you a boost when placed in the meta description and help you attack long-tail keywords.\u003c/p\u003e\n\n\u003ch4\u003eEcommerce product descriptions\u003c/h4\u003e\n\u003cp\u003eIn ecommerce SEO, Google and other search engines use the content on your page to decide which keywords to rank your page for and how high your page should rank for each keyword.\u003c/p\u003e\n\u003cp\u003eIf a product page has a short description and not much else, Google doesn’t have much to go on. Copying and pasting a description from a manufacturer or supplier is called duplicate content and is also advised against.\u003c/p\u003e\n\u003cp\u003eInstead, write unique, comprehensive descriptions that capture readers’ interest and contain lots of details about your items. Quality on-page content can help improve the ranking of your product pages and reduce overall thin content on your store.\u003c/p\u003e\n\u003cp\u003eThat’s why you’ll often see product pages with longer descriptions, reviews, etc. amongst higher-ranking search results.\u003c/p\u003e\n\n\u003cp\u003eTry to include relevant keywords and subheadings in every section of your page to help Google understand what your content refers to.\u003c/p\u003e\n\u003cp\u003eIf you can’t create content for every product, focus on those currently ranking on the bottom of the first page. Boosting these results can have the biggest impact on conversions, as they don’t have as far to climb up in rankings.\u003c/p\u003e\n\u003cp\u003eThe more you write, the more accurate Google can be in ranking your page. Your customers won’t hate the extra product info either. It might even help persuade them to buy.\u003c/p\u003e\n\u003ch4\u003eTake advantage of latent semantic indexing (LSI) keywords\u003c/h4\u003e\n\u003cp\u003eLSI keywords are closely related to your main keyword. Enter your keyword into Google Keyword Planner to find related terms and phrases that you can pursue with your content.\u003c/p\u003e\n\u003cp\u003eYou can also find LSI keywords through an Amazon search. Look up your main keyword and check for secondary keywords that repeatedly appear.\u003c/p\u003e\n\u003cp\u003eFor example, let’s say you’re trying to sell a blender. The terms “14 Speed,” “450W,” and “48oz Glass Jar” all appear multiple times, indicating they’re strong selling factors and likely common elements of search terms.\u003c/p\u003e\n\n\u003cp\u003eIf you’re getting traffic from a main keyword, try to slide onto the first page for related secondary keywords as well. Use LSI keywords in your content whenever they make sense.\u003c/p\u003e\n\u003ch4\u003eCreate internal links\u003c/h4\u003e\n\u003cp\u003eThe longer you can keep your visitors browsing your content, the more chance you have of making a sale. Relevant internal links to other pages on your site help potential customers browse and discover information or products.\u003c/p\u003e\n\u003cp\u003eIn your anchor text (the words that you place the internal link in), make sure you include the target keyword verbatim. Internal linking can be used to drive customers to relevant product pages, category pages, and educational content.\u003c/p\u003e\n\u003cp\u003eDon’t go too crazy with internal linking. One or two links every few hundred words is enough.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003cp\u003e💡\u003cstrong\u003e Pro tip:\u003c/strong\u003e If you understand your audience’s decision-making process, you can develop content that helps them through the various stages in their buying journey.\u003c/p\u003e\n\u003c/div\u003e\n\u003ch3 id=\"9\"\u003e5. Blogging\u003c/h3\u003e\n\u003cp\u003eBlogging is a form of content marketing where you use on-page and technical SEO strategies to increase your website’s search visibility. It ensures search engines find your website credible to rank for specific keywords that align with your audience’s interests and needs. When blogging, you’re using SEO to power an ongoing long-form content strategy.\u003c/p\u003e\n\u003cp\u003eEvery blog post published has the potential to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBuild your reputation as a credible source\u003c/li\u003e\n\u003cli\u003eImprove your site’s authority\u003c/li\u003e\n\u003cli\u003eIncrease visibility in organic search\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eImagine you were starting a company that sells running gear. You want to help potential customers understand your products, use them more effectively, and solve their running and fitness problems. If you want to get found in search engines like Google, blogging can help you get there.\u003c/p\u003e\n\u003cp\u003eA well-written blog gives your store a steady stream of original content. The more people who discover your content, the more reliable you’ll become as a source of information. This, in turn, helps you rank higher. Ecommerce businesses often struggle with blogging because it takes time, effort, and resources to get it right. Randomly publishing blog posts each month won’t bring traffic to your website.\u003c/p\u003e\n\u003cp\u003eHowever, there are many ecommerce businesses that do blogging well. For example, retailer Au Lit Fine Linens sells everything to help you get a good night’s sleep, including luxury sheets, pillows, bath linens, and more. The brand also has a blog, \u003ca href=\"https://www.aulitfinelinens.com/blogs/betweenthesheets\" target=\"_blank\" data-mce-href=\"https://www.aulitfinelinens.com/blogs/betweenthesheets\" rel=\"nofollow noopener noreferrer\"\u003eBetween the Sheets\u003c/a\u003e\u003cem\u003e,\u003c/em\u003e that provides helpful articles about how readers can improve sleep quality.\u003c/p\u003e\n\n\u003cp\u003eThe blog is SEO driven, meaning that its purpose is to rank in search engines. Posts often highlight a problem the reader is having, and offer Au Lit Fine Linens products as the solution—a fine balance between promotional and informational.\u003c/p\u003e\n\u003cp\u003eWhen starting a blog for ecommerce SEO, focus on the following three elements:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eResearch what keywords to rank for. Publish content that targets keywords people are likely to search for when solving problems or making a buying decision.\u003c/li\u003e\n\u003cli\u003eOptimize blog posts for SEO. Make sure each blog targets a specific keyword for SEO.\u003c/li\u003e\n\u003cli\u003ePresent your products as a solution to the problem. Every post doesn’t have to be about your products. But, don’t be afraid to link out to a product page or two when appropriate.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"10\"\u003e6. Link building\u003c/h3\u003e\n\u003cp\u003eOne of the oldest components of the Google algorithm is \u003ca href=\"/au/blog/pagerank\" target=\"_blank\" data-mce-href=\"/blog/pagerank\"\u003ePageRank\u003c/a\u003e. It’s a system that seeks to understand webpage quality by looking at how many links it receives from other websites.\u003c/p\u003e\n\u003cp\u003eGoogle uses the number, quality, and relevancy of a page’s links to judge its trustworthiness. As a result, new websites with few links have less authority in the eyes of search engines. While time can fix this, building quality backlinks can help Google recognize your authority faster.\u003c/p\u003e\n\u003cp\u003eRespected .com, .gov, and .edu sites tend to provide the most authority when they give you a \u003ca href=\"/au/blog/17989280-building-backlinks-the-backbone-of-your-ecommerce-business\" target=\"_blank\" data-mce-href=\"/blog/17989280-building-backlinks-the-backbone-of-your-ecommerce-business\"\u003ebacklink\u003c/a\u003e. Links from large, well-ranking websites operating within your niche are particularly lucrative.\u003c/p\u003e\n\u003cp\u003eOne of the best ways to approach building links is to focus on partnerships. Determine what content you can create that will provide value to other websites. If you can make something that others want to use, they’ll usually cite your content with a link.\u003c/p\u003e\n\u003ch4\u003eGuest posts\u003c/h4\u003e\n\u003cp\u003eGuest posting can be a functional way to build backlinks, provided the content you create for other websites is relevant to their users. Run some \u003ca href=\"/au/blog/ecommerce-keyword-research\" target=\"_blank\" data-mce-href=\"/blog/ecommerce-keyword-research\"\u003eecommerce keyword research\u003c/a\u003e and analyze backlinks with Ahrefs to find sites in your niche that are receptive to guest posts.\u003c/p\u003e\n\n\u003ch4\u003ePress mentions\u003c/h4\u003e\n\u003cp\u003eAnother way to build backlinks to your ecommerce store is through press mentions. Building a press list or hiring a PR firm can be expensive, so here is a simple growth hack anyone can do.\u003c/p\u003e\n\u003cp\u003eSign up for \u003ca href=\"https://www.helpareporter.com/\" target=\"_blank\" data-mce-href=\"https://www.helpareporter.com/\" rel=\"nofollow noopener noreferrer\"\u003eHelp A Reporter Out\u003c/a\u003e or \u003ca href=\"https://helpab2bwriter.com/\" target=\"_blank\" data-mce-href=\"https://helpab2bwriter.com/\" rel=\"nofollow noopener noreferrer\"\u003eHelp a B2B Writer\u003c/a\u003e and you will get a daily digest of reporter requests right to your email. When a lead matches your brand, reach out to the email address provided and pitch a story. If you get an interview, make sure to ask for a backlink to your website.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eBest ecommerce SEO tools\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAvada SEO \u0026amp; Image Optimizer\u003c/li\u003e\n\u003cli\u003eSEOAnt\u003c/li\u003e\n\u003cli\u003eGoogle Analytics\u003c/li\u003e\n\u003cli\u003eAhrefs\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eAvada SEO \u0026amp; Image Optimizer\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/avada-seo-suite\" target=\"_blank\" data-mce-href=\"https://apps.shopify.com/avada-seo-suite\"\u003eAvada SEO\u003c/a\u003e is a plug-in to help ecommerce stores outrank competitors. It offers image compression, site speed optimization, schema markup, and other technical features that keep your website optimized for search. It also has 24/7 customer support.\u003c/p\u003e\n\u003ch3\u003eSEOAnt\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/seo-master\" target=\"_blank\" data-mce-href=\"https://apps.shopify.com/seo-master\"\u003eSEOAnt\u003c/a\u003e is a free tool you can use to run SEO checkup reports, fix broken links, and optimize image sizes. It also has AI features for writing meta and alt text.\u003c/p\u003e\n\u003ch3\u003eGoogle Analytics\u003c/h3\u003e\n\n\u003cp\u003eIf you own a website, you’re going to use Google Analytics. This free SEO tool tracks and reports website traffic, giving you the insight to better understand customers, optimize your store for SEO, and improve marketing ROI. As a Shopify store owner, you can \u003ca href=\"https://help.shopify.com/en/manual/reports-and-analytics/google-analytics/google-analytics-setup\" target=\"_blank\" data-mce-href=\"https://help.shopify.com/en/manual/reports-and-analytics/google-analytics/google-analytics-setup\"\u003econnect Google Analytics to Shopify Analytics\u003c/a\u003e and choose specific ecommerce data to track.\u003c/p\u003e\n\u003ch3\u003eAhrefs\u003c/h3\u003e\n\n\u003cp\u003eYou’ve seen \u003ca href=\"https://ahrefs.com/\" target=\"_blank\" data-mce-href=\"https://ahrefs.com/\" rel=\"nofollow noopener noreferrer\"\u003eAhrefs\u003c/a\u003e at work in this post, but it’s worth looking deeper at some of its key features. Ecommerce marketing professionals use Ahrefs to create SEO campaigns and rank higher in Google.\u003c/p\u003e\n\u003cp\u003eAhrefs is a competitor of Moz and Semrush, two other SEO software companies you’ll find when researching SEO tools.\u003c/p\u003e\n\u003cp\u003eUse Ahrefs to analyze a website’s link profile, keyword rank, and overall SEO performance. You can also use it to conduct keyword research for Google, Amazon, and YouTube.\u003c/p\u003e\n\u003ch2\u003eGetting started with ecommerce SEO\u003c/h2\u003e\n\u003cp\u003eRankings are never static, so ecommerce SEO never stops. But the six steps in this article should help you build a solid SEO foundation for your online store.\u003c/p\u003e\n\u003cp\u003eRemember to keep your content original and in-depth, regularly audit your site for technical issues, explore backlinking opportunities, and always look out for new keywords that match your brand and products.\u003c/p\u003e\n\u003ch3\u003e\u003c/h3\u003e\n\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eRead more\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/dropshipping-guide\"\u003eThe Ultimate Guide To Dropshipping (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/product-sourcing-apps\"\u003eHow To Source Products To Sell Online\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"\u003eAliExpress Dropshipping- How to Dropship From AliExpress\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/free-shopify-apps\"\u003e24 Free Shopify Apps to Help You Build, Manage, and Grow Your Store\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/product-ideas\"\u003eProduct Ideas: 17 Places To Find Profitable Products\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/dropshipping-suppliers\"\u003eThe 13 Best Dropshipping Suppliers in 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/build-a-website\"\u003eHow to Build a Business Website for Beginners\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/how-to-build-a-brand\"\u003eHow to Build Your Own Brand From Scratch in 7 Steps\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/72726597-how-to-grow-your-business-with-giveaways-and-viral-contests\"\u003eHow to Grow Your Business With Giveaways and Viral Contests\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/tiktok-ecommerce\"\u003eTikTok for Ecommerce: How To Sell on TikTok\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"4\"\u003eEcommerce SEO FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is ecommerce SEO?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eEcommerce SEO is the process of making changes to an online store to increase the visibility of its web pages and product listings in search engine results pages, often known as SERPs.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I get SEO results for ecommerce?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003col\u003e\n\u003cli\u003eOptimize your product titles and descriptions for relevant keywords\u003c/li\u003e\n\u003cli\u003eWrite useful blog posts about your products, industry, or niche\u003c/li\u003e\n\u003cli\u003eRequest backlinks from relevant websites to build your website’s authority\u003c/li\u003e\n\u003cli\u003eAdd new content on a regular schedule to show that your website is active\u003c/li\u003e\n\u003cli\u003eUpdate your content regularly to keep information fresh and accurate\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs SEO good for ecommerce?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eSEO is a powerful tool for ecommerce businesses. It helps to increase organic traffic to your site, which can lead to higher visibility, more potential customers, and ultimately, increased sales. Additionally, SEO is a cost-effective marketing strategy as it targets users who are already looking for your products online.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the difference between SEO and ecommerce SEO?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe same principles apply to SEO and ecommerce SEO. However, ecommerce SEO strategies are tailored for online stores. The main goal of ecommerce SEO is to increase the visibility of products in search engine results to drive sales, while traditional SEO focuses on improving website content visibility to capture readers and attention. Tasks specific to ecommerce SEO include optimizing product pages and listings, and managing customer reviews.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow much does it cost to do SEO?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe cost of doing SEO varies depending on the size of your website and the scope of your SEO goals. However, it's worth noting that many aspects of SEO can be done at no cost. Tasks like keyword research, on-page optimization, and content creation are all essentially free, besides the time you invest.\u003c/p\u003e\n\u003cp\u003eIf you choose to hire an SEO professional or agency, costs will differ based on their expertise, the size of your website, and the extent of services required. Most businesses budget $1,500—$5,000 per month for intensive outsourced SEO projects.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDoes Shopify do SEO for you?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eShopify stores have SEO features to help you optimize your content. For example, you can create optimized product titles, descriptions, alt text, and URLs. You can also harness Shopify’s AI assistant to generate optimized content for your products. Other SEO features include the ability to submit your sitemap to Google Search Console, and create a blog for your online store.\u003c/p\u003e\n\u003cp\u003eAdding a blog to a Shopify store can help it rank for relevant keywords that don’t compete with product pages. For example, a Shopify store selling birthday party supplies may rank for product-focused keywords such as “balloons,” “streamers,” and “gifts.” Adding some thoughtful blog posts to this website may enable it appear in other queries from motivated users, such as “how to plan a birthday party.”\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs SEO worth it on Shopify?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eIt’s important to consider SEO for your Shopify store because it helps increase visibility in search engine result pages (SERPs). When you optimize a Shopify store for users (by creating pages that address queries and acquiring backlinks from relevant websites) it will rank higher in results. The more pages you do this for, the more pages start ranking. Getting website traffic from organic search results helps you attract customers and spend less on paid marketing.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[{"href":"#1","text":"What is ecommerce SEO?"},{"href":"#2","text":"How to create an ecommerce SEO strategy (6 steps)"},{"href":"#3","text":"Best ecommerce SEO tools"},{"href":"#4","text":"Ecommerce SEO FAQ"}],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - 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