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style="background-image:url(https://www.greekecommerce.gr/wp-content/uploads/2024/09/Ecommerce-Market-Industry-Reports-Article-greenblue-1140x511.png);"> <div class="single-details"> <div class="post-date">20 Σεπτεμβρίου 2024</div> <h1>E-commerce Market Industry Reports – Q2 2024</h1> </div> </div> </div> <main id="default-post" class="default-content content-large"> <div class="content-wrapper"> <p>Ο Ελληνικός Σύνδεσμος Ηλεκτρονικού Εμπορίου (GR.EC.A) έχει δημιουργήσει μια σειρά από Market Industry Reports για το E-commerce, έχοντας ως στόχο να βοηθήσει τα ηλεκτρονικά καταστήματα να έχουν ένα σημείο αναφοράς της αγοράς που δραστηριοποιούνται μέσα από συγκεκριμένα metrics & KPIs.</p><p>Τα reports παρέχουν μια επισκόπηση του κλάδου του Ηλεκτρονικού Εμπορίου και συγκεκριμένα περιλαμβάνουν τάσεις και προοπτικές, απόδοση και προβλέψεις για τα μεγάλα verticals του Ηλεκτρονικού Εμπορίου για την Ελλάδα, εξετάζοντας συγκεκριμένες εμπορικές περιόδους.</p><p>Στόχος αυτών των reports είναι να σκιαγραφήσουμε τη δυναμική της αγοράς στην υπό εξέταση περίοδο παρατηρώντας δείκτες όπως τη μέση επισκεψιμότητα των top e-shops του χώρου, χαρακτηριστικά πελατών , αποδοτικά marketing κανάλια, top search terms τα οποία θα βοηθήσουν σημαντικά τα ηλεκτρονικά καταστήματα στην αξιολόγηση των αποτελεσμάτων τους σε σχέση με τον μέσο όρο της αγοράς τους και στην χάραξη και επαναξιολόγηση της στρατηγικής και των προτεραιοτήτων τους.</p><p>Τα Market Industry Reports για το Ηλεκτρονικό Εμπόριο του GR.EC.A επικεντρώνονται στα παρακάτω verticals:</p><div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><p>● Fashion<br>● Technology<br>● Pharmacy</p></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><p>● Home<br>● Athleisure<br>● Cosmetics</p></div></div><p>To τέταρτο κύμα από τα reports που λανσάρονται είναι ένα “ιστορικό” report που αφορά την πορεία της αγοράς το δεύτερο τρίμηνο του 2024 και συγκεκριμένα από<strong> 01/04/2024 έως 30/06/2024</strong>.</p><p>Μεγάλο ενδιαφέρον στο συγκεκριμένο set των reports έχει η διαφορετική εικόνα που παρουσιάζει ο κάθε κλάδος την <strong>υπο εξέταση περίοδο</strong>. Πιο συγκεκριμένα:</p><p>●  Ο <strong>κλάδος του Fashion</strong> συνεχίζει να παρουσιάζει τα <strong>υψηλότερα CPC </strong>συγκριτικά με τα υπόλοιπα industries, ενώ τα μέσα κόστη είναι ιδιαίτερα αυξημένα τον Ιούνιο αλλά και τον Απρίλιο.</p><p>●  <strong>Technology :</strong> Ο <strong>Ιούνιος </strong>έχει την <strong>καλύτερη απόδοση </strong>σε επίπεδο τριμήνου, ιδιαίτερα στο πρώτο μισό του μήνα.</p><p>●  Το <strong>Pharmacy</strong> και σε αυτό το τρίμηνο, όπως και στο προηγούμενο, όλα τα <strong>Σαββατοκύριακα </strong>του μήνα παρουσιάζουν τη <strong>χαμηλότερη </strong>απόδοση συγκριτικά με τις υπόλοιπες μέρες. Είναι το μοναδικό industry που συμβαίνει αυτό.</p><p>●  <meta charset="utf-8">Ο κλάδος των <strong>Cosmetics</strong> εμφανίζει την καλύτερη πορεία για τον Απρίλιο και τις πρώτες μέρες του Μαΐου.<br> </p><p>H παραπάνω πρωτοβούλια υλοποίηθηκε με την Ευγενική Χορηγιά των εταιρειών :</p><h2 class="has-text-align-center wp-block-heading"><strong>ΜΕΓΑΣ ΧΟΡΗΓΟΣ </strong></h2><p></p><div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div class="wp-block-image"><figure class="aligncenter size-full is-resized"><a href="https://www.eurobank.gr/el/business/proionta-kai-upiresies/proionta-upiresies/tropoi-eispraksis/ilektronikoi-tropoi-eispraksis/e-commerce-solutions"><img decoding="async" src="https://www.greekecommerce.gr/wp-content/uploads/2023/12/image005-1-2.png" alt="" class="wp-image-10282" width="222" height="28"/></a></figure></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div></div><h2 class="has-text-align-center wp-block-heading"><strong>ΧΟΡΗΓΟΙ GR.EC.A</strong></h2><div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div class="wp-block-image"><figure class="aligncenter size-full is-resized"><a href="https://www.dhlexpress.gr/"><img decoding="async" src="https://www.greekecommerce.gr/wp-content/uploads/2023/12/dhl-logo-2-1.png" alt="" class="wp-image-10288" width="176" height="99"/></a></figure></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div class="wp-block-image"><figure class="aligncenter size-large is-resized"><a href="https://www.skroutz.gr/"><img decoding="async" src="https://www.greekecommerce.gr/wp-content/uploads/2023/12/RGB-SKROUTZ-MAIN-1-1140x641.png" alt="" class="wp-image-10289" width="189" height="106" srcset="https://www.greekecommerce.gr/wp-content/uploads/2023/12/RGB-SKROUTZ-MAIN-1-1140x641.png 1140w, https://www.greekecommerce.gr/wp-content/uploads/2023/12/RGB-SKROUTZ-MAIN-1-361x203.png 361w, https://www.greekecommerce.gr/wp-content/uploads/2023/12/RGB-SKROUTZ-MAIN-1-768x432.png 768w, https://www.greekecommerce.gr/wp-content/uploads/2023/12/RGB-SKROUTZ-MAIN-1-1536x864.png 1536w, https://www.greekecommerce.gr/wp-content/uploads/2023/12/RGB-SKROUTZ-MAIN-1-2048x1152.png 2048w, https://www.greekecommerce.gr/wp-content/uploads/2023/12/RGB-SKROUTZ-MAIN-1-300x169.png 300w, https://www.greekecommerce.gr/wp-content/uploads/2023/12/RGB-SKROUTZ-MAIN-1-600x338.png 600w" sizes="(max-width: 189px) 100vw, 189px" /></a></figure></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div class="wp-block-image"><figure class="aligncenter size-large is-resized"><a href="https://worldline.com/el-gr/home.html"><img loading="lazy" decoding="async" src="https://www.greekecommerce.gr/wp-content/uploads/2023/12/Worldline-Mint-Vertical-1-1140x898.jpg" alt="" class="wp-image-10290" width="133" height="105" srcset="https://www.greekecommerce.gr/wp-content/uploads/2023/12/Worldline-Mint-Vertical-1-1140x898.jpg 1140w, https://www.greekecommerce.gr/wp-content/uploads/2023/12/Worldline-Mint-Vertical-1-269x212.jpg 269w, https://www.greekecommerce.gr/wp-content/uploads/2023/12/Worldline-Mint-Vertical-1-768x605.jpg 768w, https://www.greekecommerce.gr/wp-content/uploads/2023/12/Worldline-Mint-Vertical-1-300x236.jpg 300w, https://www.greekecommerce.gr/wp-content/uploads/2023/12/Worldline-Mint-Vertical-1-600x472.jpg 600w, https://www.greekecommerce.gr/wp-content/uploads/2023/12/Worldline-Mint-Vertical-1.jpg 1528w" sizes="(max-width: 133px) 100vw, 133px" /></a></figure></div></div></div><div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div data-wp-interactive="core/file" class="wp-block-file"><object data-wp-bind--hidden="!state.hasPdfPreview" class="wp-block-file__embed" data="https://www.greekecommerce.gr/wp-content/uploads/2024/09/Greca_Report_Fashion_Q2_2024-1.pdf" type="application/pdf" style="width:100%;height:470px" aria-label="Ενσωμάτωση του Ενσωμάτωση του Greca_Report_Fashion_Q2_2024-1"></object><a href="https://www.greekecommerce.gr/wp-content/uploads/2024/09/Greca_Report_Fashion_Q2_2024-1.pdf">Greca_Report_Fashion_Q2_2024-1</a><a href="https://www.greekecommerce.gr/wp-content/uploads/2024/09/Greca_Report_Fashion_Q2_2024-1.pdf" class="wp-block-file__button" download>Λήψη</a></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div data-wp-interactive="core/file" class="wp-block-file"><object data-wp-bind--hidden="!state.hasPdfPreview" class="wp-block-file__embed" data="https://www.greekecommerce.gr/wp-content/uploads/2024/09/Greca_Report_Home_Q2_2024-1.pdf" type="application/pdf" style="width:100%;height:470px" aria-label="Ενσωμάτωση του Ενσωμάτωση του Greca_Report_Home_Q2_2024-1"></object><a href="https://www.greekecommerce.gr/wp-content/uploads/2024/09/Greca_Report_Home_Q2_2024-1.pdf">Greca_Report_Home_Q2_2024-1</a><a href="https://www.greekecommerce.gr/wp-content/uploads/2024/09/Greca_Report_Home_Q2_2024-1.pdf" class="wp-block-file__button" download>Λήψη</a></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div data-wp-interactive="core/file" class="wp-block-file"><object data-wp-bind--hidden="!state.hasPdfPreview" class="wp-block-file__embed" data="https://www.greekecommerce.gr/wp-content/uploads/2024/09/Greca_Report_Technology_Q2_2024-1.pdf" type="application/pdf" style="width:100%;height:470px" aria-label="Ενσωμάτωση του Ενσωμάτωση του Greca_Report_Technology_Q2_2024-1"></object><a href="https://www.greekecommerce.gr/wp-content/uploads/2024/09/Greca_Report_Technology_Q2_2024-1.pdf">Greca_Report_Technology_Q2_2024-1</a><a href="https://www.greekecommerce.gr/wp-content/uploads/2024/09/Greca_Report_Technology_Q2_2024-1.pdf" class="wp-block-file__button" download>Λήψη</a></div></div></div><div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div data-wp-interactive="core/file" class="wp-block-file"><object data-wp-bind--hidden="!state.hasPdfPreview" class="wp-block-file__embed" data="https://www.greekecommerce.gr/wp-content/uploads/2024/09/Greca_Report_Pharmacy_Q2_2024-1.pdf" type="application/pdf" style="width:100%;height:470px" aria-label="Ενσωμάτωση του Ενσωμάτωση του Greca_Report_Pharmacy_Q2_2024-1"></object><a href="https://www.greekecommerce.gr/wp-content/uploads/2024/09/Greca_Report_Pharmacy_Q2_2024-1.pdf">Greca_Report_Pharmacy_Q2_2024-1</a><a href="https://www.greekecommerce.gr/wp-content/uploads/2024/09/Greca_Report_Pharmacy_Q2_2024-1.pdf" class="wp-block-file__button" download>Λήψη</a></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div data-wp-interactive="core/file" class="wp-block-file"><object data-wp-bind--hidden="!state.hasPdfPreview" class="wp-block-file__embed" data="https://www.greekecommerce.gr/wp-content/uploads/2024/09/Greca_Report_Cosmetics_Q2_2024-1.pdf" type="application/pdf" style="width:100%;height:470px" aria-label="Ενσωμάτωση του Ενσωμάτωση του Greca_Report_Cosmetics_Q2_2024-1"></object><a href="https://www.greekecommerce.gr/wp-content/uploads/2024/09/Greca_Report_Cosmetics_Q2_2024-1.pdf">Greca_Report_Cosmetics_Q2_2024-1</a><a href="https://www.greekecommerce.gr/wp-content/uploads/2024/09/Greca_Report_Cosmetics_Q2_2024-1.pdf" class="wp-block-file__button" download>Λήψη</a></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div data-wp-interactive="core/file" class="wp-block-file"><object data-wp-bind--hidden="!state.hasPdfPreview" class="wp-block-file__embed" data="https://www.greekecommerce.gr/wp-content/uploads/2024/09/Greca_Report_Athleisure_Q2_2024-1.pdf" type="application/pdf" style="width:100%;height:470px" aria-label="Ενσωμάτωση του Ενσωμάτωση του Greca_Report_Athleisure_Q2_2024-1"></object><a href="https://www.greekecommerce.gr/wp-content/uploads/2024/09/Greca_Report_Athleisure_Q2_2024-1.pdf">Greca_Report_Athleisure_Q2_2024-1</a><a href="https://www.greekecommerce.gr/wp-content/uploads/2024/09/Greca_Report_Athleisure_Q2_2024-1.pdf" class="wp-block-file__button" download>Λήψη</a></div></div></div> </div> </main> <div id="related-posts"> <div 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