Brand Story | Sumitomo Metal Mining Co., Ltd.

<!DOCTYPE html> <html class="no-js" lang="en" prefix="og: http://ogp.me/ns#"> <head> <meta charset="UTF-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <title>Brand Story | Sumitomo Metal Mining Co., Ltd.</title> <meta name="description" content="Learn about the Sumitomo Metal Mining's brand story."> <meta name="keywords" content="Sumitomo Metal Mining,mine,mining,smelting,refining,materials,non-ferrous,nickel,copper,gold"> <meta property="og:title" content="Brand Story | Sumitomo Metal Mining Co., Ltd."> <meta property="og:type" content="website"> <meta property="og:url" content="https://www.smm.co.jp/en/brand/"> <meta property="og:image" content="https://www.smm.co.jp/en/assets/img/default-og-image.jpg"> <meta property="og:site_name" content="Sumitomo Metal Mining Co., Ltd."> <meta property="og:description" content="Learn about the Sumitomo Metal Mining's brand story.">  <meta name="viewport" content="width=device-width, initial-scale=1"> <script> (function(e){e.className = 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class="g-headerSubNav_listItem"><a class="g-headerSubNav_listItemLink" href="/en/sustainability/">Sustainability</a></li> <li class="g-headerSubNav_listItem"><a class="g-headerSubNav_listItemLink" href="/en/ir/">Investors</a></li> <li class="g-headerSubNav_listItem"><a class="g-headerSubNav_listItemLink" href="/en/corp_info/">About Us</a></li> <li class="g-headerSubNav_listItem"><a class="g-headerSubNav_listItemLink" href="/en/brand/">Brand</a></li> <li class="g-headerSubNav_listItem"><a class="g-headerSubNav_listItemLink" href="/en/news/">News</a></li> </ul> </div> </div> </div> </div> </div> </div> </header>  <div class="g-container">  <aside class="g-pageAside"> <nav class="c-localNav" data-js-sp-accordion> <div class="c-localNav_trigger" data-js-accordion-trigger aria-expanded="false">私たちのビジョン</div> <ul class="c-localNav_list" data-js-accordion-content aria-hidden="true"> <li class="c-localNav_listItem"> <a class="c-localNav_listItemLink" id="localNav_brand_index" href="/brand/">私たちのビジョントップ</a> </li> </ul> </nav> </aside>  <main class="g-pageMain" role="main"> <div class="brandStory_header"> <div class="brandStory_header_inner">Brand Story</div> </div> <div class="brandStory_mv" id="js-mainVisual"> <h1 class="brandStory_mv_title" id="js-mainVisual-title"><img src="/brand/img/mining_the_future_dark.svg" alt="MINING THE FUTURE"></h1> <div class="brandStory_mv_content" id="js-mainVisual-content"> <div class="brandStory_mv_content_photoArea"> <div id="js-mainVisual-scrollArea"></div> <div id="js-mainVisual-photo" class="brandStory_mv_content_photo"> <img class="c-img" src="/brand/img/brand_story_photo.png" alt=""> </div> </div> <div class="brandStory_mv_content_text" id="js-mainVisual-text"> <div class="inner"> <p>Materials required in the future.</p> <p>Materials will be required to build a sustainable society.<br> Materials will be required to create happiness and peace of mind for people.</p> <p>It has been 430 years since Sumitomo’s founding.<br> We, Sumitomo Metal Mining, have inherited the original business of Sumitomo.<br> We stably shoulder the development and operation of mines, smelting and refining which produce metals, and even produce advanced materials. In doing so, we exhibit a unique value as a company unlike any other in the world.</p> <p>If the supply of our materials were to stop, society would come to a halt.<br> At the same time, mine development must never harm the sustainability of the environment and local communities.<br> In our DNA is a spirit of taking a broad view as a global citizen and engaging in proper business, together with partners with whom we share a great responsibility toward future generations.</p> <p>As we enhance our technology, the metals that we discover and extract will serve as materials for dreams and support human progress.<br> Not only for people alive today, but also for those who will be born and live in future generations.<br> Our mission continues, becoming the future for all.</p> </div> </div> </div> <div class="brandStory_mv_scroll" id="js-mainVisual-scroll"><img src="/brand/img/brand_scroll.png" alt=""></div> </div> <div class="l-contents-inner l-separator-x9"> <section class="l-section"> <p class="c-text u-ta-center">Sumitomo Metal Mining Co., Ltd.have formulated a brand message as a statement of its intent to realize the long-term vision of becoming the world leader in the non-ferrous metals industry. We have also created a new company logotype, tagline, and logo as the embodiment of this message.</p> </section> <section class="l-section" id="section01"> <h2 class="c-headingLv2">Company Logotype</h2> <p class="c-text">Valuing the sense of trust that we have cultivated over our 430-year history, we have pursued a design that will appeal to various people than ever before.</p> <div class="l-grid l-grid-center l-separator-x6"> <div class="l-grid_item l-grid_item-8 l-grid_item-10-sm"> <div class="c-img"><img src="/brand/img/smm_logo.svg" alt=""></div> </div> </div>  <div class="l-grid l-grid-center l-separator-x6"> <div class="l-grid_item l-grid_item-8 l-grid_item-10-sm"> <div class="c-img"><img src="/brand/img/smm_logo_en.svg" alt=""></div> </div>  </div>  </section> <section class="l-section l-separator-x9" id="section02"> <h2 class="c-headingLv2">Brand Tagline</h2> <p class="c-text">The resources that we unearth are smelted and refined, becoming materials that shape the future.<br> “MINING THE FUTURE” is a declaration of the value we provide, the meaning of our existence, and our will to continue providing materials that will shape the future. We will use this statement alongside our Company logotype and logo to present a unified expression of our brand.</p> <div class="l-grid l-grid-center l-separator-x6"> <div class="l-grid_item l-grid_item-10 l-grid_item-10-sm"> <div class="c-img"><img src="/brand/img/mining_the_future_en.png" alt=""></div> </div>  </div><br>  <div class="u-ma-top-m"> <p class="c-note c-note-mark">“MINING THE FUTURE” is a registered trademark of Sumitomo Metal Mining in Japan.</p> </div> </section> <section class="l-section l-separator-x9" id="section03"> <h2 class="c-headingLv2">Logo</h2> <p class="c-text">Taking the shape “SMM,” our logo encapsulates our pride in conducting business together with mining, and our willingness to tackle major social issues, to pioneer paths, and to overcome.<br> “SMM” also symbolizes our three-business collaboration among Smelting and Refining, Mineral Resources, and Materials.</p> <div class="l-grid l-grid-center l-separator-x6"> <div class="l-grid_item l-grid_item-6 l-grid_item-10-sm"> <div class="c-img"><img src="/brand/img/smm_symbol_mark_en.png" alt=""></div> </div>  </div><br>  <div class="u-ma-top-m"> <p class="c-note c-note-mark">This logo is a registered trademark of Sumitomo Metal Mining in Japan.</p> </div> </section> </div> <div class="l-contents-inner"> <section class="l-section l-separator-x9" id="section04"> <h2 class="c-headingLv2">WORKS</h2> </section> </div>  <div class="l-xl-inner u-ta-center"> <div class="c-carousel c-carousel-mediaGallery" data-js-vi data-js-vi-col="3" data-js-vi-style="mediaLibrary"> <div class="c-carousel_body" data-js-vi_body> <ul class="c-carousel_main" data-js-vi_main> <li class="c-carousel_item c-visual" aria-hidden="true"> <div class="c-visual_image"> <img src="/brand/img/brand_works_img01.jpg" alt=""> <p>Key Visual<br> The ore used for shooting is the copper ore that was mined and stored at the Besshi Copper Mine in 1952.</p> </div>  </li> <li class="c-carousel_item c-visual" aria-hidden="false"> <div class="c-visual_image"><img src="/brand/img/brand_works_img02.jpg" alt=""> <p>Paper bag<br> This is an original design paper bag using corporate colors.</p> </div>  </li> <li class="c-carousel_item c-visual" aria-hidden="true"> <div class="c-visual_image"> <img src="/brand/img/brand_works_img03.jpg" alt=""> <p>Clear file folder<br> These are original design clear file folders that are used in all situations.</p> </div>  </li>  <li class="c-carousel_item c-visual" aria-hidden="true"> <div class="c-visual_image"> <img src="/brand/img/brand_works_img01.jpg" alt=""> <p>Key Visual<br> The ore used for shooting is the copper ore that was mined and stored at the Besshi Copper Mine in 1952.</p> </div>  </li> <li class="c-carousel_item c-visual" aria-hidden="true"> <div class="c-visual_image"> <img src="/brand/img/brand_works_img02.jpg" alt=""> <p>Paper bag<br> This is an original design paper bag using corporate colors.</p> </div>  </li> <li class="c-carousel_item c-visual" aria-hidden="true"> <div class="c-visual_image"> <img src="/brand/img/brand_works_img03.jpg" alt=""> <p>Clear file folder<br> These are original design clear file folders that are used in all situations.</p> </div>  </li>  </ul>  </div>  <div class="c-carousel_footer"> <div class="c-carousel_arrow c-carousel_arrow-prev"><a href="#" data-js-vi_prev="">Prev</a></div> <div class="c-carousel_arrow c-carousel_arrow-next"><a href="#" data-js-vi_next="">Next</a></div> </div>  </div>  </div> <section class="l-section" id="section05"> <h3 class="c-headingLv3 u-ta-center">Media Library</h3> <div class="c-img"><img src="/brand/img/brand_media_library.jpg" alt="写真：Media Library"></div> <div class="l-contents-inner"> <p class="c-text l-separator-x3-imp">430 years of history. SMM contributes to society by leveraging the Sumitomo Business Spirit handed down over many generations and the technology we have refined over many years. And the future...<br> Learn visually about Sumitomo Metal Mining from various angles.</p> </div> <div class="u-ta-center u-ma-top-m"> <a class="c-btn c-btn-minWidth u-icon u-icon-chevronRight u-icon-right" href="/en/corp_info/media_library/">Media Library</a></div> </section> <div class="l-contents-inner"> <section class="l-section" id="section06"> <h2 class="c-headingLv2">Related Information</h2> <div class="l-tile l-tile-4col l-tile-2col-md c-custom-home-corpInfo_links"> <div class="l-tile_item"> <div class="c-card"> <a class="c-card_link" href="/en/corp_info/philosophy/"> <div class="c-card_body u-icon u-icon-chevronRight u-icon-right"> <p class="c-card_title">Corporate Philosophy</p> </div>  <div class="c-card_img"> <svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="248px" height="178px" viewBox="0 0 248 178"> <path d="M81.52,113.87l-16.46,28.29H182l-16.46-28.29H81.52z" /> <path d="M100.21,81.29l-15.77,27.43h78.18l-15.77-27.43H100.21z" /> <path d="M143.76,76.15L123.53,41L103.3,76.15H143.76z" /> </svg> </div>  </a> </div>  </div>  <div class="l-tile_item"> <div class="c-card"> <a class="c-card_link" href="/en/ir/management/"> <div class="c-card_body u-icon u-icon-chevronRight u-icon-right"> <p class="c-card_title">Management Policies and Strategies</p> </div>  <div class="c-card_img"> <svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="248px" height="178px" viewBox="0 0 248 178"> <path d="M123.51,137.66c-2.42-11.91-4.83-23.82-7.08-35.73c-0.09-1.77-1.51-3.19-3.28-3.28 c-11.91-2.24-23.82-4.66-35.73-7.6l23.82-4.83c3.97-0.86,7.94-1.73,12.08-2.24c4.14-0.52,2.76-1.38,3.11-3.28 c2.24-12.08,4.83-24,7.6-35.91c2.42,11.91,4.83,23.82,7.08,35.73c0.09,1.87,1.58,3.37,3.45,3.45c11.91,2.24,23.82,4.66,35.73,7.6 l-35.57,7.07c-1.9,0.08-3.45,1.56-3.62,3.45c-2.07,11.91-4.66,23.65-6.91,35.56h-0.52 M130.25,91.23c0-3.53-2.86-6.39-6.39-6.39 c-3.53,0-6.39,2.86-6.39,6.39c0,3.53,2.86,6.39,6.39,6.39S130.25,94.76,130.25,91.23L130.25,91.23" /> <path d="M112.47,74.31c0.17,3.97-1.73,5.7-5.52,5.52l-9.49-14.5l0.52-0.52L112.47,74.31" /> <path d="M150.27,65.33l-9.49,14.5c-3.8,0.17-5.7-1.55-5.52-5.52l14.5-9.49L150.27,65.33" /> <path d="M112.47,108.15l-14.5,9.49l-0.52-0.52c3.11-4.66,6.04-9.49,9.32-13.98c1.04-1.38,4.83,0,5.18,1.9 S112.3,106.94,112.47,108.15" /> <path d="M149.76,117.64l-14.5-9.49c-0.17-3.8,1.38-5.7,5.52-5.52l9.49,14.5L149.76,117.64" /> <path d="M123.86,153.03c-34.13,0-61.8-27.67-61.8-61.8s27.67-61.8,61.8-61.8s61.8,27.67,61.8,61.8 S157.99,153.03,123.86,153.03L123.86,153.03 M123.86,39.96c-28.41,0-51.44,23.03-51.44,51.44s23.03,51.44,51.44,51.44 c28.41,0,51.44-23.03,51.44-51.44c0-0.06,0-0.12,0-0.17C175.21,62.88,152.2,39.96,123.86,39.96" /> </svg> </div>  </a> </div>  </div>  <div class="l-tile_item"> <div class="c-card"> <a class="c-card_link" href="/en/sustainability/"> <div class="c-card_body u-icon u-icon-chevronRight u-icon-right"> <p class="c-card_title">Sustainability</p> </div>  <div class="c-card_img"> <svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="248px" height="178px" viewBox="0 0 248 178"> <path d="M144.5,122.29l-13.27,3.52l-28.84-0.95v-2.98l27.08,0.95l0.54-6.5l-32.91-2.71c-1.13-0.1-2.27-0.05-3.39,0.14 c-2.18,0.4-4.22,1.33-5.96,2.71l0,0l-15.98,13.68v1.35h-0.27v12.46h25.73l40.35-7.31l31.55-14.9l-2.3-4.88L144.5,122.29z" /> <path d="M152.76,36.98l-40.35,7.31l-31.55,14.9l2.3,4.88l22.34-5.42l13.27-3.52l28.84,0.95v2.98l-27.08-0.95l-0.54,6.5 l32.91,2.71c1.13,0.1,2.27,0.05,3.38-0.14c2.18-0.4,4.22-1.33,5.96-2.71l0,0l15.98-13.68v-1.35h0.14V36.98H152.76z" /> <path d="M127.03,112.54V85.05c3.55,4,8.6,6.35,13.95,6.5c9.88,0,15.71-8.26,15.71-8.26s-5.69-8.26-15.71-8.26 s-15.44,8.26-15.44,8.26l0,0c0,0-5.55-8.26-15.44-8.26S94.4,83.29,94.4,83.29s5.69,8.26,15.71,8.26c5.48-0.16,10.64-2.61,14.22-6.77 v27.76H127.03z" /> </svg> </div>  </a> </div>  </div>  <div class="l-tile_item"> <div class="c-card"> <a class="c-card_link" href="/en/corp_info/story/01/"> <div class="c-card_body u-icon u-icon-chevronRight u-icon-right"> <p class="c-card_title">The History of Sumitomo Metal Mining</p> </div>  <div class="c-card_img"> <svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="248px" height="178px" viewBox="0 0 248 178"> <path d="M106.57,130.24c-0.16,4.83-1.8,8.92-4.17,11.29h69.98c3.44,0,6.38-5.07,6.63-11.29H106.57z" /> <path d="M89.79,52.65c-0.16-1.11-0.4-2.2-0.74-3.27c-0.57-2.14-1.7-4.09-3.27-5.65c-0.5-0.46-1.08-0.82-1.72-1.06 l-1.31-0.25l0,0c-2.46,0-4.67,2.37-5.97,5.89h4.67c0.16,0.08,3.76,1.06,3.76,7.37s-3.6,7.45-3.68,7.45h-4.91 c1.31,3.77,3.6,6.22,6.14,6.22s5.57-3.36,6.71-8.1c0.43-1.74,0.65-3.53,0.65-5.33c0-1.1-0.09-2.19-0.25-3.27" /> <path d="M83.16,55.68c0-4.09-1.72-5.16-2.21-5.4h-4.91l-0.16,0.66c0.72,1.54,1.09,3.21,1.06,4.91 c0.02,1.7-0.34,3.38-1.06,4.91l-0.16,0.41h5.24C81.44,60.92,83.16,59.77,83.16,55.68" /> <path d="M74.16,51.91l-0.33-0.65l-0.74-0.82c-0.31-0.29-0.72-0.47-1.15-0.49c-1.39,0-2.95,2.46-2.95,5.89 s1.56,5.89,2.95,5.89c0.43-0.02,0.83-0.2,1.15-0.49l0.65-0.82l0.33-0.66c0.16-0.34,0.3-0.7,0.41-1.06c0.28-0.96,0.42-1.95,0.41-2.95 c0.02-0.94-0.09-1.87-0.33-2.78C74.46,52.62,74.32,52.26,74.16,51.91" /> <path d="M167.3,53.71c0-9.08-4.17-11.05-4.99-11.38H87.33c2.86,2.62,4.75,7.61,4.75,13.5c0,2.05-0.49,76.93-0.41,77.51 c0.9,4.34,3.03,7.61,5.65,8.1h0.65c3.6,0,6.63-5.65,6.63-12.28v-0.98h62.78L167.3,53.71z M125.63,104.87h-19.72V102h19.72V104.87z M155.43,93.25h-49.52v-2.86h49.52V93.25z M155.43,80.32v1.31h-49.52v-2.87h49.52V80.32z M155.43,70h-49.52v-2.86h49.52V70z M155.43,58.38h-49.52v-2.86h49.52V58.38z" /> </svg> </div>  </a> </div>  </div>  </div>  </section> </div> </main>  </div>  <div class="c-breadcrumb"> <ul class="c-breadcrumb_list"> <li class="c-breadcrumb_listItem"><a class href="/en/">Home</a></li> <li class="c-breadcrumb_listItem">Brand Story</li> </ul>  </div>   <footer class="g-siteFooter" role="contentinfo"> <div class="g-footerNav"> <div class="g-siteFooter_inner"> <div 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