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class="wpblog__section wpblog__section--edge-to-edge wpblog__section--bottom-spaced"> <div class="wpblog__container"> <article class="wpblog-post-hero">  <figure class="wpblog-post-hero__image"> <img width="1600" height="1000" src="https://en-blog.files.wordpress.com/2024/10/why-food-blogs-have-stories.jpg?w=1600&h=1000&crop=1" class="w-full h-auto object-cover wp-post-image" alt="a photo of a pasta dish in a saucepan and a smaller picture of the finished dish on top" decoding="async" loading="lazy" srcset="https://en-blog.files.wordpress.com/2024/10/why-food-blogs-have-stories.jpg?w=1600&h=1000&crop=1 1600w, https://en-blog.files.wordpress.com/2024/10/why-food-blogs-have-stories.jpg?w=3200&h=2000&crop=1 3200w, https://en-blog.files.wordpress.com/2024/10/why-food-blogs-have-stories.jpg?w=150&h=94&crop=1 150w, https://en-blog.files.wordpress.com/2024/10/why-food-blogs-have-stories.jpg?w=300&h=188&crop=1 300w, https://en-blog.files.wordpress.com/2024/10/why-food-blogs-have-stories.jpg?w=768&h=480&crop=1 768w, https://en-blog.files.wordpress.com/2024/10/why-food-blogs-have-stories.jpg?w=1024&h=640&crop=1 1024w" sizes="(max-width: 1600px) 100vw, 1600px" data-attachment-id="71612" data-permalink="https://wordpress.com/blog/2024/10/28/recipe-story/why-food-blogs-have-stories/" data-orig-file="https://en-blog.files.wordpress.com/2024/10/why-food-blogs-have-stories.jpg" data-orig-size="5721,2000" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="why-food-blogs-have-stories" data-image-description="" data-image-caption="" data-medium-file="https://en-blog.files.wordpress.com/2024/10/why-food-blogs-have-stories.jpg?w=300" data-large-file="https://en-blog.files.wordpress.com/2024/10/why-food-blogs-have-stories.jpg?w=1024" /> </figure>  <div class="wpblog-post-hero__meta-data wpblog--bg-gray">  <div> <p class="wpblog-post-hero__subtitle">POSTED BY</p> </div>  <div class="wpblog-post-hero__author-info-row">  <div class="wpblog-post-hero__author-image"> <img src="https://secure.gravatar.com/avatar/f2ca94080c396c92a5a7df2f85307f2b?s=80&d=retro" alt="Author Image" /> </div>  <div class="wpblog-post-hero__author-details"> <a href="https://wordpress.com/blog/author/kkoteen/"> <p class="post-author-name">Katie Koteen</p> <p class="post-author-title">Dotcom Marketing, Content</p> </a> </div> </div>  <div class="wpblog-post-hero__related-reading"> <p class="wpblog-post-hero__subtitle">RELATED READING</p>  <div class="wpblog-post-hero__related-article"> <h3 class="wpblog-post-hero__related-title"> <a href="https://wordpress.com/blog/2024/11/21/holiday-color-palettes/"> Seasonal Color Palettes and Style Tips to Refresh Your Website for the Holidays</a> </h3> <p class="wpblog-post-hero__related-author"> Katie Koteen </p> </div>  <div class="wpblog-post-hero__related-article"> <h3 class="wpblog-post-hero__related-title"> <a href="https://wordpress.com/blog/2024/11/14/website-layout-examples/"> 11 Website Layout Examples for Every Type of Page</a> </h3> <p class="wpblog-post-hero__related-author"> Nick Schäferhoff </p> </div> </div> </div> </article> </div> </section> <div class="post-content entrytext"> <div class="wpblog__container"> <div id="wpblog-post-body"> <p>If most food bloggers had their way, a recipe blog post would likely be simpler—a few images, a short introduction with helpful tips, and the recipe itself. Sadly that’s not the reality of the internet today with flashing ads taking over your screen while you’re up to your elbows in focaccia dough. But it hasn’t always been that way.</p> <p>In the beginning, think early aughts, food blogging was entirely disconnected from ad revenue and Google’s algorithmic whims. Most food bloggers then were in fact <em>food writers</em>, using an online audience to develop their voice and share a much-loved recipe. </p> <p>There were so few recipe publishers, we hung onto their every word and looked forward to each new post—100% ad-free. A few would get cookbook deals or become contributors to our favorite food magazines. We giddily followed them off the screen and into print. It was the golden age of food writing. </p> <h2 class="wp-block-heading" id="modern-recipe-publishing">Modern recipe publishing</h2> <p>Then came the flood. Aspiring food bloggers popped up in droves, eager to replicate the success of what those early pioneers had made look so effortless. Along the way, the terrain had shifted dramatically. </p> <p>You need to be more than just a great recipe developer and writer now—you need to be a professional photographer, videographer, food stylist, marketer, and SEO expert. If you could do it all, and do it well, you could make a very comfortable living from your home kitchen.</p> <p>All of this expertise from one person requires a lot of time and financial investment. Beyond the basic costs of running a website—like hosting, recipe plugins, and software—there’s the need for high-end camera equipment, online courses, and endless food styling props. For new bloggers, these expenses add up fast.</p> <p>Today, crafting a single recipe optimized for both Google (more on that below) and social media can easily take over 20 hours. And that’s before you’ve even nailed down a version of the recipe that’s consistently reliable and simple to follow.</p> <p>As the saying goes, time is money. Enter ad placements—the lifeline that generates the revenue food bloggers rely on to keep the lights on.</p> <h2 class="wp-block-heading" id="how-food-bloggers-earn-money">How food bloggers earn money</h2> <p>This is where RPMs come in, aka the soft, gooey center of why food blogs can seem so tediously long. </p> <p>For food bloggers, ad revenue is based on RPMs (Revenue Per Mille), which is the amount earned per 1,000 sessions. This amount can fluctuate based on a number of factors, including time of year, device, traffic source, time on page, and ad density. Ad density is one of the few factors a blogger can control and plays a big role in boosting RPM—more ads mean higher earnings and longer posts create more opportunities for ad placements. More content, more ads, more revenue!</p> <p>But it’s not as simple as it sounds. There are millions of food blogs, and only a small percentage are highly profitable. Early-stage food bloggers are often fueled by sweat equity, working hard in hopes of eventually breaking into the top tier of high-earning bloggers.</p> <p>To qualify for some of the larger ad networks, food bloggers need at least 100,000 monthly pageviews. With that level of traffic, a food blogger might earn between $2,000 and $3,000 per month, or around $24,000 to $36,000 annually. Longer posts can drive up those RPMs.</p> <p>The ad networks were primarily responsible for this initial push to longer posts, even if you were just waxing poetic about your weekly trip to Costco while losing sight of that blueberry muffin recipe your readers are after. </p> <p>Then Google said enough. We’ll reward the sites that demonstrate expertise, through a combination of high-quality, relevant content and author credibility—aka <a href="https://developers.google.com/search/docs/fundamentals/creating-helpful-content">the helpful content update</a>. </p> <p>Nowadays, personal stories have largely given way to detailed instructions and practical tips, such as where to buy the author’s go-to Thai curry paste online (which, of course, will be an affiliate link—because yes, food blogging is a real job, and bloggers need to earn a living too).</p> <p>This added information above the recipe serves two main purposes: </p> <ul class="wp-block-list"> <li>First and foremost, to ensure even the most inexperienced home cook feels confident following the recipe.</li> <li>To provide Google with plenty of tasty SEO tidbits to boost the recipe’s ranking in search results. </li> </ul> <p>Better rankings lead to more traffic—and more revenue.</p> <p>Another important consideration for authors is the extent to which their articles are eligible for copyright protection. Basic lists of ingredients are generally not considered copyrightable under US law—whereas more substantial expressions or accompanying media will be. The more creative you are in your explanations, the better for your reader, and the more likely you are to enjoy <a href="https://wordpress.com/support/copyright-infringement-what-to-do/" target="_blank" rel="noreferrer noopener">protection</a> over the results.</p> <h2 class="wp-block-heading" id="advice-for-food-bloggers">Advice for food bloggers</h2> <p>If you’re a food blogger trying to maintain the delicate balance between performing well in search and keeping your readers happy, do your best to ensure that the content above the recipe card offers value to your readers. </p> <p>Here are some suggestions for relevant content to include:</p> <ul class="wp-block-list"> <li>Ingredient substitutions</li> <li>Dietary considerations (can this recipe be made vegan or gluten free?) </li> <li>Where to find uncommon ingredients</li> <li>Preparation tips, along with process shots </li> <li>Storage, freezer, and meal prep tips </li> <li>Alternative methods, like Instant Pot or slow cooker variations </li> <li>Recipe FAQs</li> </ul> <p>With literally millions of food sites to choose from, think of personality as the sprinkles that set you apart, but relevant content is what establishes your expertise and keeps readers coming back for more. </p> <p>Even John Mueller, <a href="https://www.google.com/url?q=https://developers.google.com/search/blog/authors/john-mueller&sa=D&source=docs&ust=1729885466775116&usg=AOvVaw3FNzRbu9OJ1FRVHftXBTeZ">who coordinates Google Search Relations efforts</a>, recommends making content for your readers first. What makes you, your recipe, and your corner of the internet unique, helpful, and relevant?</p> <figure class="wp-block-image size-full"><a href="https://en-blog.files.wordpress.com/2024/10/john-mueller-tweet-recipe-food-blog-sites.png"><img data-attachment-id="71605" data-permalink="https://wordpress.com/blog/2024/10/28/recipe-story/john-mueller-tweet-recipe-food-blog-sites/" data-orig-file="https://en-blog.files.wordpress.com/2024/10/john-mueller-tweet-recipe-food-blog-sites.png" data-orig-size="1494,1012" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="john-mueller-tweet-recipe-food-blog-sites" data-image-description="" data-image-caption="" data-medium-file="https://en-blog.files.wordpress.com/2024/10/john-mueller-tweet-recipe-food-blog-sites.png?w=300" data-large-file="https://en-blog.files.wordpress.com/2024/10/john-mueller-tweet-recipe-food-blog-sites.png?w=1024" width="1494" height="1012" src="https://en-blog.files.wordpress.com/2024/10/john-mueller-tweet-recipe-food-blog-sites.png" alt="Two tweets from @johnmu about searching for recipes online" class="wp-image-71605" srcset="https://en-blog.files.wordpress.com/2024/10/john-mueller-tweet-recipe-food-blog-sites.png 1494w, https://en-blog.files.wordpress.com/2024/10/john-mueller-tweet-recipe-food-blog-sites.png?w=150&h=102 150w, https://en-blog.files.wordpress.com/2024/10/john-mueller-tweet-recipe-food-blog-sites.png?w=300&h=203 300w, https://en-blog.files.wordpress.com/2024/10/john-mueller-tweet-recipe-food-blog-sites.png?w=768&h=520 768w, https://en-blog.files.wordpress.com/2024/10/john-mueller-tweet-recipe-food-blog-sites.png?w=1024&h=694 1024w" sizes="(max-width: 1494px) 100vw, 1494px" /></a></figure> <h2 class="wp-block-heading" id="support-online-publishers">How to support online publishers</h2> <p>Food is a highly personal topic, filled with memories and experiences food bloggers are generous enough to share. Whether they’re helping us recreate a beloved restaurant dish at home or offering a comforting family recipe, they’re here to guide us every step of the way. </p> <p>Now that you’ve gotten a glimpse behind the scenes, here are a few ways you can support the recipe publishing community:</p> <ul class="wp-block-list"> <li>Leave a review after trying the recipe—it helps others and gives valuable feedback to the creator.</li> <li>Share any tips or questions that might help fellow home cooks.</li> <li>Remember your dinner party manners when commenting—be kind and respectful, even if the recipe didn’t turn out as expected. </li> <li>Spread the word by sharing a recipe you love with friends and family.</li> <li>Make the recipe and post about it on social media—bonus points if you tag the author!</li> <li>Let those video ads play while you gather ingredients. You can close them afterward, knowing you contributed to the creator’s RPM. </li> <li>Be patient with ads, especially during Q4 (the last three months of the year). This is when bloggers earn the most—RPMs spike, traffic increases, and ad placements get more aggressive. </li> </ul> <p>If you find ads and anecdotes distracting, simply use the “Jump to Recipe” button at the top of most recipe posts. It’ll take you straight to the recipe. While you may still encounter a few ads within the recipe card, it’s a small trade-off for a well-written, free-to-you recipe.</p> <p>For a completely ad-free experience, consider buying a cookbook, a paid recipe subscription service, or better yet—give your grandma a call. She probably has a recipe and a story you’ll love, and let’s face it, you’re probably overdue for a chat.</p> <h2 class="wp-block-heading" id="start-a-food-blog">Start a food blog on WordPress.com</h2> <p>Start sharing your favorite recipes with a blog <a href="https://wordpress.com/create-blog/?ref=blog">hosted on WordPress.com</a>.</p> <p>Run ads and install plugins on our Business plan, and let us manage the rest. Get unlimited traffic, unstoppable security, and the power of WordPress, all for one low price.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button btn-primary text-color-white"><a class="wp-block-button__link wp-element-button" href="https://wordpress.com/create-blog/?ref=blog">Get WordPress.com hosting</a></div> </div> <div id="jp-post-flair" class="sharedaddy sd-like-enabled sd-sharing-enabled"><div class="sharedaddy sd-sharing-enabled"><div class="robots-nocontent sd-block sd-social sd-social-icon sd-sharing"><h3 class="sd-title">Share this:</h3><div class="sd-content"><ul><li class="share-tumblr"><a rel="nofollow noopener noreferrer" data-shared="" class="share-tumblr sd-button share-icon no-text" href="https://wordpress.com/blog/2024/10/28/recipe-story/?share=tumblr" target="_blank" title="Click to share on Tumblr" ><span></span><span class="sharing-screen-reader-text">Click to share on Tumblr (Opens in new window)</span></a></li><li class="share-x"><a rel="nofollow noopener noreferrer" data-shared="sharing-x-71601" class="share-x sd-button share-icon no-text" href="https://wordpress.com/blog/2024/10/28/recipe-story/?share=x" target="_blank" title="Click to share on X" ><span></span><span class="sharing-screen-reader-text">Click to share on X (Opens in new window)</span></a></li><li class="share-mastodon"><a rel="nofollow noopener noreferrer" data-shared="sharing-mastodon-71601" class="share-mastodon sd-button share-icon no-text" href="https://wordpress.com/blog/2024/10/28/recipe-story/?share=mastodon" target="_blank" title="Click to share on Mastodon" ><span></span><span class="sharing-screen-reader-text">Click to share on Mastodon (Opens in new window)</span></a></li><li class="share-facebook"><a rel="nofollow noopener noreferrer" data-shared="sharing-facebook-71601" class="share-facebook sd-button share-icon no-text" href="https://wordpress.com/blog/2024/10/28/recipe-story/?share=facebook" target="_blank" title="Click to share on Facebook" ><span></span><span class="sharing-screen-reader-text">Click to share on Facebook (Opens in new window)</span></a></li><li class="share-linkedin"><a rel="nofollow noopener noreferrer" data-shared="sharing-linkedin-71601" class="share-linkedin sd-button share-icon no-text" href="https://wordpress.com/blog/2024/10/28/recipe-story/?share=linkedin" target="_blank" title="Click to share on LinkedIn" ><span></span><span class="sharing-screen-reader-text">Click to share on LinkedIn (Opens in new window)</span></a></li><li class="share-jetpack-whatsapp"><a rel="nofollow noopener noreferrer" data-shared="" class="share-jetpack-whatsapp sd-button share-icon no-text" href="https://wordpress.com/blog/2024/10/28/recipe-story/?share=jetpack-whatsapp" target="_blank" title="Click to share on WhatsApp" ><span></span><span class="sharing-screen-reader-text">Click to share on WhatsApp (Opens in new window)</span></a></li><li class="share-threads"><a rel="nofollow noopener noreferrer" data-shared="sharing-threads-71601" class="share-threads sd-button share-icon no-text" href="https://wordpress.com/blog/2024/10/28/recipe-story/?share=threads" target="_blank" title="Click to share on Threads" ><span></span><span class="sharing-screen-reader-text">Click to share on Threads (Opens in new window)</span></a></li><li class="share-bluesky"><a rel="nofollow noopener noreferrer" data-shared="sharing-bluesky-71601" class="share-bluesky sd-button share-icon no-text" href="https://wordpress.com/blog/2024/10/28/recipe-story/?share=bluesky" target="_blank" title="Click to share on Bluesky" ><span></span><span class="sharing-screen-reader-text">Click to share on Bluesky (Opens in new window)</span></a></li><li><a href="#" class="sharing-anchor sd-button share-more"><span>More</span></a></li><li class="share-end"></li></ul><div class="sharing-hidden"><div class="inner" style="display: none;"><ul><li class="share-email"><a rel="nofollow noopener noreferrer" data-shared="" class="share-email sd-button share-icon no-text" href="mailto:?subject=%5BShared%20Post%5D%20Why%20Your%20Favorite%20Recipes%20Come%20with%20a%20Side%20of%20Story&body=https%3A%2F%2Fwordpress.com%2Fblog%2F2024%2F10%2F28%2Frecipe-story%2F&share=email" target="_blank" title="Click to email a link to a friend" data-email-share-error-title="Do you have email set up?" data-email-share-error-text="If you're having problems sharing via email, you might not have email set up for your browser. 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Now I understand why there is all the fluff 🙂</p> <p id="comment-like-444579" data-liked=comment-not-liked class="comment-likes comment-not-liked"><a href="https://wordpress.com/blog/2024/10/28/recipe-story/?like_comment=444579&_wpnonce=01d88b4bf3" class="comment-like-link needs-login" data-blog="3584907"><span>Like</span></a><span id="comment-like-count-444579" class="comment-like-feedback">Liked by <a href="#" class="view-likers" data-like-count="5">5 people</a></span></p> </div> <ul class="comment-actions"> </ul> </li> </li> <li class="comment byuser comment-author-patriceclarkson odd alt thread-odd thread-alt depth-1" id="comment-444583"> <cite class="comment-author"> <img alt='' src='https://1.gravatar.com/avatar/a9cf9ea33c9c9cac6371c50d4718122f65b348f8275110212a59f52b2249ced1?s=32&d=retro' srcset='https://1.gravatar.com/avatar/a9cf9ea33c9c9cac6371c50d4718122f65b348f8275110212a59f52b2249ced1?s=32&d=retro 1x, https://1.gravatar.com/avatar/a9cf9ea33c9c9cac6371c50d4718122f65b348f8275110212a59f52b2249ced1?s=48&d=retro 1.5x, https://1.gravatar.com/avatar/a9cf9ea33c9c9cac6371c50d4718122f65b348f8275110212a59f52b2249ced1?s=64&d=retro 2x, https://1.gravatar.com/avatar/a9cf9ea33c9c9cac6371c50d4718122f65b348f8275110212a59f52b2249ced1?s=96&d=retro 3x, https://1.gravatar.com/avatar/a9cf9ea33c9c9cac6371c50d4718122f65b348f8275110212a59f52b2249ced1?s=128&d=retro 4x' class='avatar avatar-32' height='32' width='32' loading='lazy' decoding='async' /> <a href="http://patriceclarkson.wordpress.com" class="url" rel="ugc external nofollow">Patrice</a> </cite> <small class="commentmetadata"> <a href="#comment-444583" title=""> Oct 28th at 3:26 pm </a> </small> <div class="contenttext"><p>Whew! I think I’ll stick to posting my poetry only! – Great info 😀</p> <p id="comment-like-444583" data-liked=comment-not-liked class="comment-likes comment-not-liked"><a href="https://wordpress.com/blog/2024/10/28/recipe-story/?like_comment=444583&_wpnonce=ccaf8eda71" class="comment-like-link needs-login" data-blog="3584907"><span>Like</span></a><span id="comment-like-count-444583" class="comment-like-feedback">Liked by <a href="#" class="view-likers" data-like-count="3">3 people</a></span></p> </div> <ul class="comment-actions"> </ul> </li> </li> <li class="comment byuser comment-author-dlprager even thread-even depth-1" id="comment-444592"> <cite class="comment-author"> <img alt='' src='https://0.gravatar.com/avatar/995504c91c0715aa4900e45ce48ca6e784e366d533fe991d58d7cc8da81bb15d?s=32&d=retro' srcset='https://0.gravatar.com/avatar/995504c91c0715aa4900e45ce48ca6e784e366d533fe991d58d7cc8da81bb15d?s=32&d=retro 1x, https://0.gravatar.com/avatar/995504c91c0715aa4900e45ce48ca6e784e366d533fe991d58d7cc8da81bb15d?s=48&d=retro 1.5x, https://0.gravatar.com/avatar/995504c91c0715aa4900e45ce48ca6e784e366d533fe991d58d7cc8da81bb15d?s=64&d=retro 2x, https://0.gravatar.com/avatar/995504c91c0715aa4900e45ce48ca6e784e366d533fe991d58d7cc8da81bb15d?s=96&d=retro 3x, https://0.gravatar.com/avatar/995504c91c0715aa4900e45ce48ca6e784e366d533fe991d58d7cc8da81bb15d?s=128&d=retro 4x' class='avatar avatar-32' height='32' width='32' loading='lazy' decoding='async' /> <a href="http://davidpragercom.wordpress.com" class="url" rel="ugc external nofollow">David Prager</a> </cite> <small class="commentmetadata"> <a href="#comment-444592" title=""> Oct 28th at 5:45 pm </a> </small> <div class="contenttext"><p>Super insightful; thanks! “Jump to Recipe” is a frequent fave of mine, but I’m now certainly gonna let those video ads play while I take care of my mise en place 😉 </p> <p id="comment-like-444592" data-liked=comment-not-liked class="comment-likes comment-not-liked"><a href="https://wordpress.com/blog/2024/10/28/recipe-story/?like_comment=444592&_wpnonce=3131cd1461" class="comment-like-link needs-login" data-blog="3584907"><span>Like</span></a><span id="comment-like-count-444592" class="comment-like-feedback">Liked by <a href="#" class="view-likers" data-like-count="11">11 people</a></span></p> </div> <ul class="comment-actions"> </ul> </li> </li> <li class="comment byuser comment-author-tiwadeleena25 odd alt thread-odd thread-alt depth-1" id="comment-444603"> <cite class="comment-author"> <img alt='' src='https://0.gravatar.com/avatar/39c74919b62d20cea350cd3e39b3c9778689ed49d051805d0e4156e531f3a987?s=32&d=retro' srcset='https://0.gravatar.com/avatar/39c74919b62d20cea350cd3e39b3c9778689ed49d051805d0e4156e531f3a987?s=32&d=retro 1x, https://0.gravatar.com/avatar/39c74919b62d20cea350cd3e39b3c9778689ed49d051805d0e4156e531f3a987?s=48&d=retro 1.5x, https://0.gravatar.com/avatar/39c74919b62d20cea350cd3e39b3c9778689ed49d051805d0e4156e531f3a987?s=64&d=retro 2x, https://0.gravatar.com/avatar/39c74919b62d20cea350cd3e39b3c9778689ed49d051805d0e4156e531f3a987?s=96&d=retro 3x, https://0.gravatar.com/avatar/39c74919b62d20cea350cd3e39b3c9778689ed49d051805d0e4156e531f3a987?s=128&d=retro 4x' class='avatar avatar-32' height='32' width='32' loading='lazy' decoding='async' /> <a href="http://tikkazndcurriez.in" class="url" rel="ugc external nofollow">Luvleena</a> </cite> <small class="commentmetadata"> <a href="#comment-444603" title=""> Oct 29th at 10:35 am </a> </small> <div class="contenttext"><p>Katie, it was a wonderful read,I started a year back and learning new lingos about how to present food and rank high in seo was really making me wonder was it a good idea to be a food blogger? But this article made me understand few basics. Grateful</p> <p id="comment-like-444603" data-liked=comment-not-liked class="comment-likes comment-not-liked"><a href="https://wordpress.com/blog/2024/10/28/recipe-story/?like_comment=444603&_wpnonce=daa92709c3" class="comment-like-link needs-login" data-blog="3584907"><span>Like</span></a><span id="comment-like-count-444603" class="comment-like-feedback">Liked by <a href="#" class="view-likers" data-like-count="4">4 people</a></span></p> </div> <ul class="comment-actions"> </ul> </li> </li> <li class="comment byuser comment-author-tiwadeleena25 even thread-even depth-1" id="comment-444604"> <cite class="comment-author"> <img alt='' src='https://0.gravatar.com/avatar/39c74919b62d20cea350cd3e39b3c9778689ed49d051805d0e4156e531f3a987?s=32&d=retro' srcset='https://0.gravatar.com/avatar/39c74919b62d20cea350cd3e39b3c9778689ed49d051805d0e4156e531f3a987?s=32&d=retro 1x, https://0.gravatar.com/avatar/39c74919b62d20cea350cd3e39b3c9778689ed49d051805d0e4156e531f3a987?s=48&d=retro 1.5x, https://0.gravatar.com/avatar/39c74919b62d20cea350cd3e39b3c9778689ed49d051805d0e4156e531f3a987?s=64&d=retro 2x, https://0.gravatar.com/avatar/39c74919b62d20cea350cd3e39b3c9778689ed49d051805d0e4156e531f3a987?s=96&d=retro 3x, https://0.gravatar.com/avatar/39c74919b62d20cea350cd3e39b3c9778689ed49d051805d0e4156e531f3a987?s=128&d=retro 4x' class='avatar avatar-32' height='32' width='32' loading='lazy' decoding='async' /> <a href="http://tikkazndcurriez.in" class="url" rel="ugc external nofollow">tikkazndcurriez.in</a> </cite> <small class="commentmetadata"> <a href="#comment-444604" title=""> Oct 29th at 10:55 am </a> </small> <div class="contenttext"><p>Highly appreciate this blog Katie, thanks for sharing.</p> <p id="comment-like-444604" data-liked=comment-not-liked class="comment-likes comment-not-liked"><a href="https://wordpress.com/blog/2024/10/28/recipe-story/?like_comment=444604&_wpnonce=1e4b3e0ac8" class="comment-like-link needs-login" data-blog="3584907"><span>Like</span></a><span id="comment-like-count-444604" class="comment-like-feedback">Liked by <a href="#" class="view-likers" data-like-count="1">1 person</a></span></p> </div> <ul class="comment-actions"> </ul> </li> </li> <li class="comment byuser comment-author-cattlecapers odd alt thread-odd thread-alt depth-1" id="comment-444610"> <cite class="comment-author"> <img alt='' src='https://2.gravatar.com/avatar/5f33f50431f3be31eef54f7893f3ab1f5f6dfcc82b0b08544a031f17467c6756?s=32&d=retro' srcset='https://2.gravatar.com/avatar/5f33f50431f3be31eef54f7893f3ab1f5f6dfcc82b0b08544a031f17467c6756?s=32&d=retro 1x, https://2.gravatar.com/avatar/5f33f50431f3be31eef54f7893f3ab1f5f6dfcc82b0b08544a031f17467c6756?s=48&d=retro 1.5x, https://2.gravatar.com/avatar/5f33f50431f3be31eef54f7893f3ab1f5f6dfcc82b0b08544a031f17467c6756?s=64&d=retro 2x, https://2.gravatar.com/avatar/5f33f50431f3be31eef54f7893f3ab1f5f6dfcc82b0b08544a031f17467c6756?s=96&d=retro 3x, https://2.gravatar.com/avatar/5f33f50431f3be31eef54f7893f3ab1f5f6dfcc82b0b08544a031f17467c6756?s=128&d=retro 4x' class='avatar avatar-32' height='32' width='32' loading='lazy' decoding='async' /> CattleCapers </cite> <small class="commentmetadata"> <a href="#comment-444610" title=""> Oct 29th at 3:15 pm </a> </small> <div class="contenttext"><p>In my opinion, some new bloggers may find a niche by creating recipes that address particularly common allergies, such as corn and nightshades. Many recipes include nightshades (tomatoes, bell and chili peppers, eggplant, and potatoes) which many like me are allergic to.</p> <p id="comment-like-444610" data-liked=comment-not-liked class="comment-likes comment-not-liked"><a href="https://wordpress.com/blog/2024/10/28/recipe-story/?like_comment=444610&_wpnonce=ed060af4ac" class="comment-like-link needs-login" data-blog="3584907"><span>Like</span></a><span id="comment-like-count-444610" class="comment-like-feedback">Liked by <a href="#" class="view-likers" data-like-count="6">6 people</a></span></p> </div> <ul class="comment-actions"> </ul> </li> </li> <li class="comment byuser comment-author-delhiarihant123 even thread-even depth-1" id="comment-444659"> <cite class="comment-author"> <img alt='' src='https://2.gravatar.com/avatar/208347a2f7feb3eb5bad1af97e099cca231674f1184419fcdc92823c11e4182b?s=32&d=retro' srcset='https://2.gravatar.com/avatar/208347a2f7feb3eb5bad1af97e099cca231674f1184419fcdc92823c11e4182b?s=32&d=retro 1x, https://2.gravatar.com/avatar/208347a2f7feb3eb5bad1af97e099cca231674f1184419fcdc92823c11e4182b?s=48&d=retro 1.5x, https://2.gravatar.com/avatar/208347a2f7feb3eb5bad1af97e099cca231674f1184419fcdc92823c11e4182b?s=64&d=retro 2x, https://2.gravatar.com/avatar/208347a2f7feb3eb5bad1af97e099cca231674f1184419fcdc92823c11e4182b?s=96&d=retro 3x, https://2.gravatar.com/avatar/208347a2f7feb3eb5bad1af97e099cca231674f1184419fcdc92823c11e4182b?s=128&d=retro 4x' class='avatar avatar-32' height='32' width='32' loading='lazy' decoding='async' /> Nikki Sharma </cite> <small class="commentmetadata"> <a href="#comment-444659" title=""> Nov 2nd at 7:04 am </a> </small> <div class="contenttext"><p>I believe new bloggers could carve out a niche by focusing on recipes that cater to common allergies, particularly to ingredients like corn and nightshades. Many recipes feature nightshades—such as tomatoes, bell peppers, chili peppers, eggplant, and potatoes—which pose challenges for those of us with allergies.</p> <p id="comment-like-444659" data-liked=comment-not-liked class="comment-likes comment-not-liked"><a href="https://wordpress.com/blog/2024/10/28/recipe-story/?like_comment=444659&_wpnonce=dbfb12ab82" class="comment-like-link needs-login" data-blog="3584907"><span>Like</span></a><span id="comment-like-count-444659" class="comment-like-feedback">Liked by <a href="#" class="view-likers" data-like-count="2">2 people</a></span></p> </div> <ul class="comment-actions"> </ul> </li> </li> </ol> <div class="commentnav"> <div class="alignleft"></div> <div class="alignright"></div> </div> <div style="clear: both; margin-top: 15px;"></div> <div id="comments_warn"> <p> Please do not use these comments for asking questions, support, or bug reporting. 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Sets various event props * used in tracking, e.g. locale, page path, etc. Mainly used for Tracks * event props. */ function getWPCOMAnalyticsDefaultConfig() { const currentGenericPageName = null; const cannonicalPath = null; return { // Current page props. currentPagePath: getCurrentPagePath(), currentPageName: getCurrentPageName(), currentGenericPageName: currentGenericPageName ?? getCurrentPageName( cannonicalPath ), currentPageLocale: getCurrentPageLocale(), // Page variation props. pageVariation: '', pagePersonalVariation: '', // Current user props. currentUserIdHash: "", currentUserIdHashShort: "", currentUserEmailHash: "", // Other misc. props. isHomepage: false, affiliateJSVersion: "1716355472", } } // When a8c-analytics:loaded is fired, start main event handling. document.addEventListener( 'a8c-analytics:loaded', () => { const cb = window.a8cAnalytics.cb; const kit = window.a8cAnalytics.kit; const config = getWPCOMAnalyticsDefaultConfig(); const configOptions = window.a8cAnalyticsConfig.fireAnalyticsOptions; // Extend config with any custom props. Object.assign( window.a8cAnalyticsConfig, config ); // Backcompat. for `lpName` and `lpVariation` config properties. config.currentPageName = ! configOptions.currentPageName && 'logged-out-homepage' === configOptions.lpName ? configOptions.lpName : config.currentPageName; config.currentPageName = ! configOptions.currentPageName && 'logged-out-app-promo' === configOptions.lpName ? configOptions.lpName : config.currentPageName; // Backcompat. for `lpPersonalVariation` config property. config.pageVariation = ! configOptions.pageVariation && configOptions.lpVariation ? configOptions.lpVariation : config.pageVariation; config.pagePersonalVariation = ! configOptions.pagePersonalVariation && configOptions.lpPersonalVariation ? configOptions.lpPersonalVariation : config.pagePersonalVariation; /** * Applies linkers, e.g. for "forwarding" certain URL parameters between WordPress.com * and other properties (e.g. Jetpack.com). Used for affiliate tracking, coupons, etc. */ const applyLinkers = () => { kit.linkQueryVars( [ { includeRegExps: [ /^(?:[^\/]+\.)?(?:wordpress|jetpack|woocommerce|crowdsignal|wpjobmanager)\.com(?:\/|$)/i, ], linkQueryVars: [ 'aff', 'affiliate', 'cid', // Aff campaign ID. 'sid', // Aff sub ID. 'irclickid' // Impact Affiliate Click ID ], }, { includeRegExps: [ /^(?:[^\/]+\.)?(?:wordpress|jetpack)\.com(?:\/|$)/i, ], linkQueryVars: [ 'coupon', ], }, ] ); } /** * Handles currencies. Gets the currency value from cookies, and sets the currency * if the cookie is not present. Can also be overridden by setting the `currency` URL * paramter. */ const fireCurrencyHandlers = () => { let currency = kit.getQueryVar( 'currency' ) || ''; if ( ! currency && 'amex-business-in' === config.currentPageName ) { currency = 'USD'; // Special case for this LP. } if ( currency ) { kit.docCookies.setItem( 'landingpage_currency', currency, 31536000, '/', '.rootDomain' ); } }; /** * Fires the `wpcom_page_view` Tracks event. */ const fireTracks = () => { const props = Object.assign( {}, kit.getQueryVars( '', kit.QUERY_PARAMS ), { // Page props. path: config.currentPagePath, name: config.currentPageName, locale: config.currentPageLocale, variation: config.pageVariation, personal_variation: config.pagePersonalVariation, // Back compat. LP props. lp_name: config.currentGenericPageName, lp_variation: config.pageVariation, lp_personal_variation: config.pagePersonalVariation, } ); window._tkq.push( [ 'recordEvent', 'wpcom_page_view', props ] ); }; function fireRedditAdvertisingPixel() { !function(w,d){if(!w.rdt){var p=w.rdt=function(){p.sendEvent?p.sendEvent.apply(p,arguments):p.callQueue.push(arguments)};p.callQueue=[];var t=d.createElement("script");t.src="https://www.redditstatic.com/ads/pixel.js",t.async=!0;var s=d.getElementsByTagName("script")[0];s.parentNode.insertBefore(t,s)}}(window,document); rdt('init','a2_ehx23cq176s3'); rdt('track', 'PageVisit'); } /** * Handles the referral tracking. */ const fireAffiliateReferrals = () => { kit.attachScriptElement( 'https://s1.wp.com/wp-content/themes/h4/landing/marketing/js/affiliate-referrals.js?v=' + config.affiliateJSVersion ); }; /** * Loads the Google Ads gtag. */ const loadGoogleAdsGtag = () => { kit.loadGtag( 'AW-946162814' ); } /** * Loads and fires the Google Analytics 4. */ const fireGoogleAnalyticsFour = () => { const gtagOptions = { 'anonymize_ip': true, 'use_amp_client_id': true }; kit.loadGtag( 'G-1H4VG5F5JF', gtagOptions ); } const fireParsely = ( trackingId ) => { kit.loadParselyTracker( trackingId ); } const fireHotJar = () => { if ( ! kit.pertainsToSTS() ) { kit.fireHotjar( 227769 ); } } /** * Loads and fires the Facebook Pixel. */ const fireFacebook = () => { kit.loadFacebook(); fbq( 'init', '823166884443641' ); fbq( 'track', 'PageView' ); } /** * Loads and fires Microsoft Clarity */ const fireMicrosoftClarity = () => { if ( window.clarity ) { return; } // Needs to be set prior to loading the external script. window.clarity = window.clarity || function () { ( window.clarity.q = window.clarity.q || [] ).push( arguments ); }; const clarityScript = kit.attachScriptElement( 'https://www.clarity.ms/tag/j0cc1i1dba' ); document.body.appendChild( clarityScript ); }; const fireImpactAffiliate = () => { kit.loadImpactAffiliate( config.currentUserIdHash, config.currentUserEmailHash ); } /** * Handles scroll percentage tracking. */ const trackScrollPercentage = () => { const scrollPosition = window.pageYOffset; const pageHeight = document.body.scrollHeight - window.innerHeight; const scrollProgress = ( scrollPosition / pageHeight ) * 100; // Check if the user has scrolled to 25%, 50%, 75%, or 100% of the page if ( scrollProgress >= 25 && scrollProgress < 50 ) { dispatchScrollCustomEvent( 25 ) } else if ( scrollProgress >= 50 && scrollProgress < 75 ) { dispatchScrollCustomEvent( 50 ) } else if ( scrollProgress >= 75 && scrollProgress < 100 ) { dispatchScrollCustomEvent( 75 ) } else if ( scrollProgress >= 100 ) { dispatchScrollCustomEvent( 100 ) } } /** * Dispatches a custom event with the scroll percentage. */ const dispatchScrollCustomEvent = ( scrollPercentage ) => { const event = new CustomEvent( `PageScrollPercentage${scrollPercentage}`, { detail: scrollPercentage } ); window.dispatchEvent(event); } /** * Handles the scroll tracking callback. E.g. firing Tracks and GA events. */ const scrollTrackingCallback = ( event ) => { const { detail: scrollPercentage } = event; const trackingProps = {}; // Event props. trackingProps.percent = event.detail ?? 0; trackingProps.path = config.currentPagePath || ''; trackingProps.name = config.currentPageName || ''; trackingProps.locale = config.currentPageLocale || ''; trackingProps.variation = config.pageVariation || ''; trackingProps.personal_variation = config.pagePersonalVariation || ''; trackingProps.lp_name = config.currentGenericPageName || ''; trackingProps.lp_variation = config.pageVariation || ''; trackingProps.lp_personal_variation = config.pagePersonalVariation || ''; tracksAnalyticsScrollEvent( trackingProps ); } /** * Dispatches a Tracks event for page scroll. */ const tracksAnalyticsScrollEvent = ( trackingProps ) => { window._tkq.push( [ 'recordEvent', 'wpcom_page_scroll', trackingProps ] ); } // Call the trackScrollProgress function every time the user scrolls window.addEventListener( 'scroll', trackScrollPercentage ); // Listen to events for specific scroll percentages, each event is only acted upon once. window.addEventListener( 'PageScrollPercentage25', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage50', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage75', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage100', scrollTrackingCallback, { once: true } ) /** * Handles click tracking for certain elements in Tracks and GA. */ const setupTracksGAClickTracking = () => { document.querySelector( 'body' ).addEventListener( 'click', ( event ) => { // We only care about clicks on certain elements. if ( event.target.matches( 'a, button, .click-tracking-enable' ) ) { const { target: clickEventTarget } = event; // Initialize eventProps object with some defaults. const eventProps = {}; eventProps.path = config.currentPagePath || ''; eventProps.name = config.currentPageName || ''; eventProps.lp_name = config.currentGenericPageName || ''; eventProps.locale = config.currentPageLocale || ''; eventProps.variation = config.pageVariation || ''; eventProps.personal_variation = config.pagePersonalVariation || ''; // Identify farthest and closest parent element. const selectors = [ '.wpcom-masterbar.wpcom-header', '.lpc', '.lp-block', '.lp-module', 'section', 'post', 'article' ]; const section = getLastMatchingAncestor( event, selectors ); const container = getClosestMatchingAncestor( event, selectors ); // Get class name and ID for container and add to props. eventProps.container_id = container ? container.getAttribute( 'id' ) : ''; eventProps.container_class = container ? container.getAttribute( 'class' ) : ''; eventProps.container = eventProps.container_id || eventProps.container_class; // What type of element have we clicked? eventProps.is_cta = clickEventTarget.matches( 'is-cta' ) ?? false; eventProps.is_in_header_nav = clickEventTarget.classList.contains('x-nav-link') || clickEventTarget.classList.contains('x-dropdown-link') || clickEventTarget.classList.contains('x-menu-link') || section === 'lpc-header-nav' || section === 'wpcom-masterbar.wpcom-header'; const isClickedElementButton = clickEventTarget.classList.contains('lpc-button') || clickEventTarget.classList.contains('button') || clickEventTarget.classList.contains('wp-block-button__link'); const isParentElementButton = clickEventTarget.parentElement && (clickEventTarget.parentElement.classList.contains('lpc-button') || clickEventTarget.parentElement.classList.contains('button') || clickEventTarget.parentElement.classList.contains('wp-block-button__link')); eventProps.is_button = isClickedElementButton || isParentElementButton; // Link data. eventProps.href = clickEventTarget.getAttribute( 'href' ) || ''; eventProps.target = clickEventTarget.getAttribute( 'target' ) || ''; eventProps.text = clickEventTarget.innerText || ''; eventProps.use_beacon = true; // Emit tracking event in Tracks and GA. window._tkq.push( [ 'recordEvent', 'wpcom_link_click', eventProps ] ); // TODO: Implement a click delay on navigation links and CTA buttons to improve data integrity. // if ( props.is_in_header_nav || props.is_cta || props.is_button ) { // if ( props.href && 0 !== props.href.indexOf( '#' ) && -1 !== [ '', '_top', '_self' ].indexOf( props.target ) ) { // event.preventDefault(); // Allow time for trackers to record the click. // setTimeout( function() { // document.location = props.href; // }, 300 ); // } // } } }); } /** * Add cookie and stats tracking for the Landpack language picker. */ const setupLocaleChangeTracking = () => { function createLocaleCookie( locale ) { const cookieDomain = '.wordpress.com'; const cookieName = 'wpcom_locale'; const date = new Date(); date.setTime( date.getTime() + ( 5 * 365 * 24 * 60 * 60 * 1000 ) ); const expires = " expires=" + date.toGMTString(); document.cookie = cookieName + '=' + locale + ';' + expires +'; path=/; domain=' + cookieDomain; } function createStatsRequest( locale, href ) { const languageChangeStat = new Image(); languageChangeStat.onload = () => window.location.href = href; languageChangeStat.onerror = languageChangeStat.onload; languageChangeStat.src = 'https://pixel.wp.com/g.gif?v=wpcom-no-pv&x_language-switcher=manual-switch-' + locale + '&rm=' + Math.random(); } document.body.addEventListener( 'click', ( event ) => { const { target } = event; if ( target.matches( '.lp-language-picker a[lang]' ) ) { event.preventDefault(); const code = target.getAttribute( 'lang' ); const href = target.getAttribute( 'href' ); createLocaleCookie( code ); createStatsRequest( code, href ); } }); } /** * Loads and fires the Bing tracking pixel. */ const fireBing = () => { ( function( w, d, t, r, u ) { var f, n, i; w[ u ] = w[ u ] || [], f = function() { var o = { ti: "4074038" }; o.q = w[ u ], w[ u ] = new UET( o ), w[ u ].push( "pageLoad" ) }, n = d.createElement( t ), n.src = r, n.async = 1, n.onload = n.onreadystatechange = function() { var s = this.readyState; s && s !== "loaded" && s !== "complete" || ( f(), n.onload = n.onreadystatechange = null ) }, i = d.getElementsByTagName( t )[ 0 ], i.parentNode.insertBefore( n, i ) } )( window, document, "script", "//bat.bing.com/bat.js", "uetq" ); } /** * Adds a click event for Facebook pixel tracking on the /webinar sub pages. */ const trackFacebookWebinarClicks = () => { const facebookPixelURL = 'https://www.facebook.com/tr?id=759053181468957&ev=SubscribedButtonClick&noscript=1'; const elementsToTrack = document.getElementsByClassName( 'webinar-facebook-click-track' ); const handleFacebookClickEvent = ( event ) => { const facebookImgPixel = document.createElement( 'img' ); facebookImgPixel.width = 1; facebookImgPixel.height = 1; facebookImgPixel.src = facebookPixelURL; document.body.appendChild( facebookImgPixel ); } Array.from( elementsToTrack ).forEach( ( element ) => element.addEventListener( 'click', handleFacebookClickEvent )); } // Apply the URL parameter linkers. applyLinkers(); // Add "essential" trackers to queue. cb.addTracker( 'essential', false, fireCurrencyHandlers ); // Add "analytics" trackers to queue. cb.addTracker( 'analytics', false, fireTracks ); cb.addTracker( 'analytics', false, fireAffiliateReferrals ); cb.addTracker( 'analytics', false, setupTracksGAClickTracking ); cb.addTracker( 'analytics', false, trackScrollPercentage ); cb.addTracker( 'analytics', false, setupLocaleChangeTracking ); cb.addTracker( 'analytics', true, fireGoogleAnalyticsFour ); 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