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text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-1 menu-type-no_text"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Pulse Report: Retail, Q4 2024</p><p class="mt-1 text-primary-adagio_gray"><div>Get your finger on the pulse of consumer trends</div></p> <a aria-label="Pulse Report: Retail, Q4 2024" class="link link-primary" href="/resources/pulse-reports" ><div>Get the report</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/ypq8xbcxus/webp/IMAGE-mega-menu-pulse-retail-120x120.png?w=120&itok=GzOi8Jxu 1x, https://usertesting.widen.net/content/ypq8xbcxus/webp/IMAGE-mega-menu-pulse-retail-120x120.png?w=240&itok=1Gh092Es 2x" media="(min-width: 1024px)" width="120" height="120"/> <source srcset="https://usertesting.widen.net/content/ypq8xbcxus/webp/IMAGE-mega-menu-pulse-retail-120x120.png?w=88&itok=u3Q3RdTa 1x, https://usertesting.widen.net/content/ypq8xbcxus/webp/IMAGE-mega-menu-pulse-retail-120x120.png?w=176&itok=SML3ESL7 2x" media="(min-width: 360px)" width="88" height="88"/> <img loading="eager" src="https://usertesting.widen.net/content/ypq8xbcxus/webp/IMAGE-mega-menu-pulse-retail-120x120.png?w=120&itok=GzOi8Jxu" width="120" height="120" alt="Images for Pulse Reports for use in the mega menu tiles only" /> </picture></div> </article></div></div></div></li><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Top rated by TrustRadius Best of 2024 Award</p><p class="mt-1 text-primary-adagio_gray"><div>Learn how our end-to-end solution can help you and your team</div></p> <a aria-label="Top rated by TrustRadius Best of 2024 Award" class="link link-primary" href="/start-here-form" ><div>Get started</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=0olCR_kF 1x, https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=fMs7FNfX 2x" media="(min-width: 1024px)" width="120" height="138"/> <source srcset="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=CxOK7pvs 1x, https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=7IfeeTIZ 2x" media="(min-width: 360px)" width="88" height="101"/> <img loading="eager" src="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=0olCR_kF" width="120" height="138" alt="TrustRadius - Top Rated 2024" /> </picture></div> </article></div></div></div></li></ul></div></li><li class="menu-item menu-item--view-mode--divider"> <span data-text="Divider">Divider</span><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-divider menu-dropdown menu-dropdown-1 menu-type-divider"></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--columns"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Links">Links</span> <button aria-label="Expand menu Links" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-columns menu-dropdown menu-dropdown-1 menu-type-columns"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Teams">Teams</span> <button aria-label="Expand menu Teams" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/product-design" data-text="UX design teams" data-drupal-link-system-path="node/901">UX design teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--no-text"> <a href="/solutions/teams/digital-product" data-text="Digital product teams" data-drupal-link-system-path="node/881">Digital product teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-3 menu-type-no_text"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/marketing" data-text="Marketing teams" data-drupal-link-system-path="node/896">Marketing teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/executives" data-text="Executives" data-drupal-link-system-path="node/891">Executives</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--no-text"> <a href="/solutions/teams/UX-teams" data-text="UX research teams" data-drupal-link-system-path="node/916">UX research teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-3 menu-type-no_text"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Company size">Company size</span> <button aria-label="Expand menu Company size" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/startups" data-text="Startup" data-drupal-link-system-path="node/956">Startup</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/small-businesses" data-text="Small business" data-drupal-link-system-path="node/951">Small business</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/mid-market" data-text="Mid-market" data-drupal-link-system-path="node/946">Mid-market</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/enterprise" data-text="Enterprise" data-drupal-link-system-path="node/941">Enterprise</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Industries">Industries</span> <button aria-label="Expand menu Industries" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/automotive" data-text="Automotive" data-drupal-link-system-path="node/971">Automotive</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/B2B" data-text="B2B" data-drupal-link-system-path="node/2531">B2B</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/consumer-technology" data-text="Consumer technology" data-drupal-link-system-path="node/976">Consumer technology</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/ecommerce" data-text="eCommerce" data-drupal-link-system-path="node/981">eCommerce</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/financial-services" data-text="Financial services" data-drupal-link-system-path="node/986">Financial services</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/gaming-gambling" data-text="Gaming & gambling" data-drupal-link-system-path="node/991">Gaming & gambling</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/healthcare" data-text="Healthcare tech" data-drupal-link-system-path="node/996">Healthcare tech</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/hospitals-and-healthcare-systems" data-text="Healthcare systems" data-drupal-link-system-path="node/2536">Healthcare systems</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/media-entertainment" data-text="Media & entertainment" data-drupal-link-system-path="node/1061">Media & entertainment</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/pharmaceutical" data-text="Pharmaceutical" data-drupal-link-system-path="node/2526">Pharmaceutical</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/travel-hospitality" data-text="Travel & hospitality" data-drupal-link-system-path="node/1066">Travel & hospitality</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li></ul></div></li></ul></div></li><li class="menu-item menu-item--expanded"><div class="menu-link flex flex-row justify-between h-full"> <span data-text="Customers" class="menu-category-no-link" tabindex="0">Customers</span> <button aria-label="Expand menu Customers" class="menu-link-button w-[42px] text-right md:hidden"></button></div><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"><ul class="menu gap-4 menu-level-1 container"><li class="menu-item menu-item--expanded menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured Card">Featured Card</span> <button aria-label="Expand menu Featured Card" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-1 menu-type-no_text"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Canva</p><p class="mt-1 text-primary-adagio_gray"><div>See how Canva uses human insight to make design accessible to everyone.</div></p> <a aria-label="Canva" class="link link-primary" href="/resources/customers/canva" ><div>Learn More</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=120&itok=8lqEFQeZ 1x, https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=224&itok=YE07rkwv 2x" media="(min-width: 1024px)" width="120" height="39"/> <source srcset="https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=88&itok=N3xWltls 1x, https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=176&itok=WvrysQrZ 2x" media="(min-width: 360px)" width="88" height="28"/> <img loading="eager" src="https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=120&itok=8lqEFQeZ" width="120" height="39" alt="UserTesting customer logos in white" /> </picture></div> </article></div></div></div></li><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Adobe Photoshop</p><p class="mt-1 text-primary-adagio_gray"><div>"UserTesting makes getting feedback from a wide range of users fast and easy for us at Adobe"</div></p> <a aria-label="Adobe Photoshop" class="link link-primary" href="/resources/customers/microsoft" ><div>Learn more</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=120&itok=Aya4KvW3 1x, https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=224&itok=BHSr17H1 2x" media="(min-width: 1024px)" width="120" height="31"/> <source srcset="https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=88&itok=rueVDqGK 1x, https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=176&itok=pK-IjxH4 2x" media="(min-width: 360px)" width="88" height="23"/> <img loading="eager" src="https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=120&itok=Aya4KvW3" width="120" height="31" alt="UserTesting customer logos in white" /> </picture></div> </article></div></div></div></li></ul></div></li><li class="menu-item menu-item--view-mode--divider"> <span data-text="Divider">Divider</span><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-divider menu-dropdown menu-dropdown-1 menu-type-divider"></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--columns"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Links">Links</span> <button aria-label="Expand menu Links" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-columns menu-dropdown menu-dropdown-1 menu-type-columns"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Customer Stories">Customer Stories</span> <button aria-label="Expand menu Customer Stories" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers" data-text="View all customer stories" data-drupal-link-system-path="node/1056">View all customer stories</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured stories">Featured stories</span> <button aria-label="Expand menu Featured stories" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/burberry" data-text="Burberry" data-drupal-link-system-path="node/8481">Burberry</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/costa-coffee-usertesting" data-text="Costa Coffee" data-drupal-link-system-path="node/8576">Costa Coffee</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/panera-bread-usertesting" data-text="Panera Bread" data-drupal-link-system-path="node/10056">Panera Bread</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="For Our Customers">For Our Customers</span> <button aria-label="Expand menu For Our Customers" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a 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justify-start px-2 pb-3 sm:pb-5.5"><p class="pill py-0.5 px-1 uppercase text-sm rounded-4xl w-fit font-bold bg-gray_blue text-primary-bass_black">Retail & ecommerce</p><p class="pill py-0.5 px-1 uppercase text-sm rounded-4xl w-fit font-bold bg-gray_blue text-primary-bass_black">Food & beverage</p></div><div class="text flex flex-col px-2 text-left "><h1 >HelloFresh + UserTesting</h1><div class="ut-component-global-spacing text-formatted"><div><p>Witness how the world’s leading meal kit provider uses fast human insight for 9 out of 10 research initiatives</p></div></div></div></div><div class="w-full"><div><div class="video-wrapper"><div class="w-full ut-component-global-spacing wistia-video relative mx-auto"><div> <article><div class="w-full mx-auto"><div class="visually-hidden">Remote video URL</div><div><div class="wistia-video-wrapper"><div class="thumbnail wisita-video-placeholder mx-auto"><img src="https://embed-ssl.wistia.com/deliveries/b94a86bd9872e5969123e5990243464b.jpg?image_crop_resized=960x540"></div><iframe frameborder="0" allowtransparency width="100%" height="100%" class="media-oembed-content mx-auto player-setting-" title="HelloFresh + UserTesting Success Story" data-wistia-id="htmwwasa85" lazy-load-on-click="true" style="display: none;" data-src="/media/v3/oembed?url=https%3A//usertesting.wistia.com/medias/htmwwasa85&max_width=1280&max_height=720&hash=aUKZ2PSEW6j4fEZnrBzjJ8zuhdQur7LF-uqR8u8ybHg"></iframe><button style='position: absolute; width: 100%; height: 100%; z-index: 10; cursor: pointer; top: 0; left: 0;' class='wisita-video-overlay'></button></div></div></div> </article></div></div></div></div></div></div></div></section> <section class="section py-8 bg-white ut-bg-light overflow-x-clip"><div class="container"><div class="flex flex-col md:grid two-columns gap-4 md:gap-5 md:grid-cols-12 lg:grid-cols-12 ut-component-global-spacing"><div class="col-span-4 w-full"><div class="sidebar md:sticky md:top-[100px] mt-4 md:mt-0"><div class="card-accordion border-solid border-primary-insight_gray border mb-4 ut-bg-light p-3 rounded-4xl"><div class="logo"><div><article class="media media--type-acquia-dam-image-asset media--view-mode-height-70px"><div> <picture> <source srcset="https://usertesting.widen.net/content/mo5cgm6a7p/webp/LOGO-2023-customer-hello-fresh-full-color-262x90.png?h=70&itok=v1cgWOH_ 1x, https://usertesting.widen.net/content/mo5cgm6a7p/webp/LOGO-2023-customer-hello-fresh-full-color-262x90.png?h=140&itok=JRAbNu3K 2x" media="(min-width: 360px)" width="204" height="70"/> <img loading="lazy" src="https://usertesting.widen.net/content/mo5cgm6a7p/webp/LOGO-2023-customer-hello-fresh-full-color-262x90.png?h=70&itok=v1cgWOH_" width="204" height="70" alt="Usertesting customer logo" /> </picture></div> </article></div></div><div class="about-company my-2"><h2 class="h4">About the company</h2><div class="ut-component-global-spacing text-formatted"><div><p>HelloFresh SE is the world’s leading meal-kit company and operates in the U.S., the United Kingdom, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland, Canada, New Zealand, Sweden, France, Denmark and Norway. </p><p>In Q1 2021, HelloFresh delivered 239 million meals and reached close to 7.3 million active customers. HelloFresh was founded in Berlin in November 2011 and went public on the Frankfurt Stock Exchange in November 2017. </p><p>HelloFresh has offices in New York, Berlin, London, Amsterdam, Sydney, Toronto, Auckland, Paris and Copenhagen.</p></div></div></div><div><div class="flex mt-2"> <span class="font-bold">Industry:</span>  Retail & ecommerce,  Food & beverage</div><div class="flex mt-2"> <span class="font-bold">Company Size:</span>  Global</div><div class="flex mt-2"> <span class="font-bold">Role:</span>  Design,  Executives,  Marketing,  Product,  Research</div><div class="flex mt-2"> <span class="font-bold">Customer Type:</span>  B2C or D2C</div><div class="flex mt-2"> <span class="font-bold">Headquarters:</span>  Europe,  North America</div></div><div class="award mt-2"><div><div class="storage"><div><article class="media media--type-image media--view-mode-small"><div> <img loading="lazy" src="/sites/default/files/usertestingv3/styles/small/public/2024-09/illumi_winner_badge_2021.png.webp?itok=DNVy0thC" width="175" height="200" alt="Illumi 2021 Award" /></div> </article></div></div></div></div></div><div class="bg-secondary-symphony_white rounded-4xl"><div class="p-2.5"><p class="h3 text-xl font-bold mb-2">Get started now</p> <a class="btn btn-primary" href="/contact-sales-form" > Contact Sales</a></div></div></div></div><div class="col-span-8 w-full"><div class="mb-4 text-center"> <section class="ut-component-global-spacing splide mobile-only-slider relative" aria-label="Splide Basic HTML Example"><div class="splide__track w-full"><ul class="splide__list flex flex-row md:flex md:flex-row md:space-y-2"><li class="splide__slide slider-item flex"><div class="achievements-card w-[calc(100vw-32px)] sm:w-[624px] md:w-full md:min-h-[167px] flex flex-col rounded-4xl bg-secondary-symphony_white px-2 pt-3 pb-2.5 text-center items-center"><div class="text-6xl leading-110 text-primary-bravado_blue font-bold mb-1.5"><div>400%</div></div><div>Increase in the speed of receiving insights and the speed of completing research projects<br /></div></div></li><li class="splide__slide slider-item flex"><div class="achievements-card w-[calc(100vw-32px)] sm:w-[624px] md:w-full md:min-h-[167px] flex flex-col rounded-4xl bg-secondary-symphony_white px-2 pt-3 pb-2.5 text-center items-center"><div class="text-6xl leading-110 text-primary-bravado_blue font-bold mb-1.5"><div>90%</div></div><div>Of all app and research initiatives tested on UserTesting<br /></div></div></li><li class="splide__slide slider-item flex"><div class="achievements-card w-[calc(100vw-32px)] sm:w-[624px] md:w-full md:min-h-[167px] flex flex-col rounded-4xl bg-secondary-symphony_white px-2 pt-3 pb-2.5 text-center items-center"><div class="mb-[5px]"><div><article class="media media--type-image media--view-mode-icon"><div> <img src="/sites/default/files/usertestingv3/2022-06/Joy%402x.png?width=88&height=88&dpr=2" width="88" height="88" loading="lazy" /></div> </article></div></div><div>Internal watch parties, with contributors providing insights, draw 100+ HelloFresh employees<br /></div></div></li></ul></div></section></div><div class="card-accordion mt-2"><div><div><div class="accordion-item border-solid border-b-[0.5px] border-primary-insight_gray"> <button class="accordion-item-trigger relative flex items-center w-full md:px-2 py-3 text-left font-bold text-base leading-150 rounded-lg md:text-xl md:leading-140 after:font-icomoon after:text-sm after:text-primary-bravado_blue after:absolute after:right-0 md:after:right-2 focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-8 focus-visible:outline-primary-bravado_blue" type="button" id="accordion-trigger-97" aria-expanded="false" aria-controls="accordion-content-97"><h3 class="h5">Challenge</h3> </button><div id="accordion-content-97" role="region" aria-labelledby="accordion-trigger-97" class="accordion-item-content hidden mb-3 md:mx-2"><div class="line-clamp-wrapper"><div class="line-clamp" data-line-clamp-all="false" data-see-more="Read More" data-see-less="Read Less" data-see-more-inline="true"><div class="ut-component-global-spacing text-formatted"><p><a href="https://www.hellofresh.com/">HelloFresh SE</a> is a German publicly traded meal-kit company based in Berlin, Germany. It is the largest meal-kit provider in the world.</p><p>As the first UX Researcher at HelloFresh, <a href="https://www.linkedin.com/in/jamesvillacci/">James Villacci</a> established the value of conducting studies on the company’s online and offline projects. Various departments, including Product, Marketing, and Branding, gained a thirst for knowledge and insights. </p><p>But a new problem emerged! Even as the team grew beyond just James, they became overwhelmed with requests for research, and this impacted their ability to provide insights on the rapid timelines to which they had become accustomed. That’s when UserTesting entered the picture.</p></div></div></div></div></div></div><div><div class="accordion-item border-solid border-b-[0.5px] border-primary-insight_gray"> <button class="accordion-item-trigger relative flex items-center w-full md:px-2 py-3 text-left font-bold text-base leading-150 rounded-lg md:text-xl md:leading-140 after:font-icomoon after:text-sm after:text-primary-bravado_blue after:absolute after:right-0 md:after:right-2 focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-8 focus-visible:outline-primary-bravado_blue" type="button" id="accordion-trigger-653" aria-expanded="false" aria-controls="accordion-content-653"><h3 class="h5">Solution</h3> </button><div id="accordion-content-653" role="region" aria-labelledby="accordion-trigger-653" class="accordion-item-content hidden mb-3 md:mx-2"><div class="ut-component-global-spacing text-formatted"><p>HelloFresh became a UserTesting customer based on the organization’s ability to recruit worldwide, support all platforms (including live video and app testing), and a sales pitch that showed unboxings from real HelloFresh customers.</p><p>With the team able to quickly recruit participants for unmoderated testing, HelloFresh began to test more - and use advanced techniques, including semi-automated evaluative studies to review the effectiveness of their programs. And the human insight from the UX Research Team’s studies is not just helpful in shaping the company’s projects, it draws the interest and awe of HelloFresh employees.</p><p>Alice Wang, Senior UX Researcher, explains: “HelloFresh holds awesome insight parties. They're these fun and interactive presentations where we, as a team, go over the most important findings. It's an amazing way to start your week off with a dose of empathy and learning. And we frequently have over 100 people in attendance.”</p></div></div></div></div><div><div class="accordion-item border-solid border-b-[0.5px] border-primary-insight_gray"> <button class="accordion-item-trigger relative flex items-center w-full md:px-2 py-3 text-left font-bold text-base leading-150 rounded-lg md:text-xl md:leading-140 after:font-icomoon after:text-sm after:text-primary-bravado_blue after:absolute after:right-0 md:after:right-2 focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-8 focus-visible:outline-primary-bravado_blue" type="button" id="accordion-trigger-974" aria-expanded="false" aria-controls="accordion-content-974"><h3 class="h5">Results</h3> </button><div id="accordion-content-974" role="region" aria-labelledby="accordion-trigger-974" class="accordion-item-content hidden mb-3 md:mx-2"><div class="ut-component-global-spacing text-formatted"><p>With requests for testing coming to the UX Research Team more frequently than ever, HelloFresh now tests 90% of all app and research initiatives through UserTesting. They’re aided in this effort by a 400% increase in the speed of receiving insights and the speed of completing research projects. </p><p>HelloFresh is extremely satisfied with the growth of the UX function and a 10x increase in productivity. Much of that is due to the power of UserTesting. According to James Villacci, Head of Global Research, “It's not just a solution for researchers, it's a critical solution for the business.”</p><p>More importantly, HelloFresh enjoys an incredible reputation in the marketplace. The Employees on the UX Research Team (<a href="https://www.hellofresh.com/careers/locations/us">always looking to hire new talent</a>) and beyond hear stories about how they impact people’s lives with access to fresh and healthy meals. People simply love the product experience.</p></div></div></div></div></div></div><div class="mt-4 first:mt-0 quote"><div class="quote-content mb-3">My favorite thing about UserTesting is the way it bridges the gap between the user and the decision maker.</div><div class="author-content"><div> <img loading="lazy" src="/sites/default/files/usertestingv3/styles/media_library/public/2024-01/Alice%20Wang%20-%20HelloFresh.jpg?itok=4DHXvYpW" width="220" height="211" alt="Alice Wang, Senior UX Researcher, HelloFresh" /></div><div class="author-data"> <strong>Alice Wang</strong> Senior UX Researcher, HelloFresh</div></div></div></div></div></div></section> <section class="section py-8 bg-white more-customer-stories overflow-x-clip"><div class="container"><div class="flex ut-component-global-spacing flex-col text-center items-center mx-auto" id="related-customer-stories"><h2 >Related customer stories</h2></div> <section class="ut-component-global-spacing splide mobile-only-slider relative" aria-label="Splide Basic HTML Example"><div class="splide__track w-full"><ul class="splide__list flex flex-row md:flex md:flex-row md:space-y-2"><li class="splide__slide slider-item flex"><div class="ut-component-global-spacing max-w-full w-[410px] slider-width"><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover horizontal-style flex-col lg:flex-row "> <a class="clickable-card absolute w-full h-full z-1" href="/resources/customers/abercrombie-fitch-co" aria-label="See Story about Abercrombie & Fitch Co."></a><div class="teaser-media w-full max-w-full relative "><div><article class="media media--type-acquia-dam-image-asset media--view-mode-card"><div> <picture> <source srcset="https://usertesting.widen.net/content/uvtqby3wav/webp/TEASER-customer-story-a&fco-725x480.png?crop=yes&k=c&w=410&h=205&itok=mJLI9dJV 1x, https://usertesting.widen.net/content/uvtqby3wav/webp/TEASER-customer-story-a&fco-725x480.png?crop=yes&k=c&w=410&h=205&itok=a8mT_p0e 2x" media="(min-width: 360px)" width="410" height="205"/> <img loading="lazy" src="https://usertesting.widen.net/content/uvtqby3wav/webp/TEASER-customer-story-a&fco-725x480.png?crop=yes&k=c&w=410&h=205&itok=mJLI9dJV" width="410" height="205" alt="Teaser for Customer Stories - Abercrombie & Fitch Co." /> </picture></div> </article></div></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl lg:border-l-8 lg:border-t-0 lg:rounded-r-4xl lg:rounded-b-none"><div><div class="logo"><div><article class="media media--type-acquia-dam-image-asset media--view-mode-logo"><div><div><img src="https://usertesting.widen.net/content/6a29a23e-ca28-4de7-a51a-e9239904275b/webp/LOGO-customer-story-a&fco-color.png?w=180&itok=ujHPzYJH" width="180" height="15" alt="Abercrombie & Fitch Co. logo" loading="lazy" /></div></div> </article></div></div><div class=""><div> Learn how A&F Co. utilized customer insights to build the online A&F Wedding Shop and evaluate the in-store experience for their Hollister brand</div></div></div><div class="mt-2"> <a aria-label="See Story about Abercrombie & Fitch Co." class="link link-primary" href="/resources/customers/abercrombie-fitch-co" > See Story</a></div></div></div></div></li><li class="splide__slide slider-item flex"><div class="ut-component-global-spacing max-w-full w-[410px] slider-width"><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover horizontal-style flex-col lg:flex-row "><div class="teaser-media w-full max-w-full relative play-button"><div><article class="media media--type-acquia-dam-image-asset media--view-mode-card"><div> <picture> <source srcset="https://usertesting.widen.net/content/umegwpw39i/webp/STORY-teaser-panerabread-725x408.png?crop=yes&k=c&w=410&h=205&itok=LUPqAbjW 1x, https://usertesting.widen.net/content/umegwpw39i/webp/STORY-teaser-panerabread-725x408.png?crop=yes&k=c&w=410&h=205&itok=YwgpjzBL 2x" media="(min-width: 360px)" width="410" height="205"/> <img loading="lazy" src="https://usertesting.widen.net/content/umegwpw39i/webp/STORY-teaser-panerabread-725x408.png?crop=yes&k=c&w=410&h=205&itok=LUPqAbjW" width="410" height="205" alt="Customer Story Images" /> </picture></div> </article></div> <a class="clickable-card absolute z-1 inset-0" href="/resources/customers/panera-bread-usertesting?autoplay=true" aria-label="See Story about Panera Bread"></a></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl lg:border-l-8 lg:border-t-0 lg:rounded-r-4xl lg:rounded-b-none"><div><div class="logo"><div><article class="media media--type-acquia-dam-image-asset media--view-mode-logo"><div><div><img src="https://usertesting.widen.net/content/c14b354e-12f0-40e1-be7a-bcaf27cdb150/webp/LOGO-2024-customer-Panera-Bread-color-224x85.png?w=180&itok=YUGND3Xn" width="105" height="40" alt="Panera Bread color logo" loading="lazy" /></div></div> </article></div></div><div class=""><div> See how Panera Bread cooked up a new catering website to earn an 18% increase in revenue per visit</div></div></div><div class="mt-2"> <a aria-label="See Story about Panera Bread" class="link link-primary" href="/resources/customers/panera-bread-usertesting" > See Story</a></div></div></div></div></li><li class="splide__slide slider-item flex"><div class="ut-component-global-spacing max-w-full w-[410px] slider-width"><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover horizontal-style flex-col lg:flex-row "> <a class="clickable-card absolute w-full h-full z-1" href="/resources/customers/zenni-optical-usertesting" aria-label="See Story about Zenni Optical"></a><div class="teaser-media w-full max-w-full relative "><div><article class="media media--type-acquia-dam-image-asset media--view-mode-card"><div> <picture> <source srcset="https://usertesting.widen.net/content/qt9ltfq7tf/webp/Story-Hero-zenni-optical-595x397-1.png?crop=yes&k=c&w=410&h=205&itok=bIqD4cxv 1x, https://usertesting.widen.net/content/qt9ltfq7tf/webp/Story-Hero-zenni-optical-595x397-1.png?crop=yes&k=c&w=410&h=205&itok=ouJzw0dE 2x" media="(min-width: 360px)" width="410" height="205"/> <img loading="lazy" src="https://usertesting.widen.net/content/qt9ltfq7tf/webp/Story-Hero-zenni-optical-595x397-1.png?crop=yes&k=c&w=410&h=205&itok=bIqD4cxv" width="410" height="205" alt="UserTesting customer Zenni optical customer story" /> </picture></div> </article></div></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl lg:border-l-8 lg:border-t-0 lg:rounded-r-4xl lg:rounded-b-none"><div><div class="logo"><div><article class="media media--type-acquia-dam-image-asset media--view-mode-logo"><div><div><img src="https://usertesting.widen.net/content/b9865bea-6914-4c2c-a7ab-c0e9b6ca408e/webp/Logo-2024-customer-Zenni-optical-color-224x36.png?h=40&itok=I5wJmsAV" width="180" height="29" alt="UserTesting customer Zenni optical logo" loading="lazy" /></div></div> </article></div></div><div class=""><div> See how Zenni Optical leverages Contentsquare and UserTesting together to create a profitable guest checkout experience</div></div></div><div class="mt-2"> <a aria-label="See Story about Zenni Optical" class="link link-primary" href="/resources/customers/zenni-optical-usertesting" > See Story</a></div></div></div></div></li><li class="splide__slide slider-item flex"><div class="ut-component-global-spacing max-w-full w-[410px] slider-width"><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover horizontal-style flex-col lg:flex-row "><div class="teaser-media w-full max-w-full relative play-button"><div><article class="media media--type-acquia-dam-image-asset media--view-mode-card"><div> <picture> <source srcset="https://usertesting.widen.net/content/7ugmzrundo/webp/STORY-teaser-PSA-725x408.png?crop=yes&k=c&w=410&h=205&itok=OuCUrvNg 1x, https://usertesting.widen.net/content/7ugmzrundo/webp/STORY-teaser-PSA-725x408.png?crop=yes&k=c&w=410&h=205&itok=mQ4YCgRG 2x" media="(min-width: 360px)" width="410" height="205"/> <img loading="lazy" src="https://usertesting.widen.net/content/7ugmzrundo/webp/STORY-teaser-PSA-725x408.png?crop=yes&k=c&w=410&h=205&itok=OuCUrvNg" width="410" height="205" alt="Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page." /> </picture></div> </article></div> <a class="clickable-card absolute z-1 inset-0" href="/resources/customers/psa-collectors-usertesting?autoplay=true" aria-label="See Story about PSA & Collectors"></a></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl lg:border-l-8 lg:border-t-0 lg:rounded-r-4xl lg:rounded-b-none"><div><div class="logo"><div><article class="media media--type-acquia-dam-image-asset media--view-mode-logo"><div><div><img src="https://usertesting.widen.net/content/e3cea30a-4c88-4625-9f19-a1a5ba71f241/webp/LOGO-2023-customer-PSA-255x93-.png?w=180&itok=OKSvBlcR" width="110" height="40" alt="Customer Logo for PSA and Collectors (can only be used to promote a customer story)" loading="lazy" /></div></div> </article></div></div><div class=""><div> Watch how PSA crafted their Grade Reveal experience and Collectors developed functionality for the Goldin Auctions website</div></div></div><div class="mt-2"> <a aria-label="See Story about PSA & Collectors" class="link link-primary" href="/resources/customers/psa-collectors-usertesting" > See Story</a></div></div></div></div></li></ul></div></section></div></section></div></div><div class="region-footer ut-bg-dark bg-primary-bass_black text-white"><div class="region-content max-w-wide mx-auto px-2 py-8"><div class="logo mb-4.5"> <a href="/" title="Home" rel="home"> <img src="/themes/custom/usertesting/assets/images/logo-white.svg" alt="UserTesting logo" width="191" height="49" /><p>Human understanding. 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