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HeyOrca Blog - Insights for Agencies and Marketers

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</style></div><header class="menu_component"><div class="container-large"><div class="padding-global"><div class="menu_inner"><a href="/" class="logo is-menu w-inline-block"></a><nav class="menu_nav"><a href="/about" class="button is-link text-weight-normal is-nav w-button">About Us</a><div data-hover="true" data-delay="0" class="menu-dropdown w-dropdown"><div class="button is-link text-weight-normal is-nav is-dropdown w-dropdown-toggle"><div>Why HeyOrca?</div><div class="menu-dropdown_ico w-embed"><svg height="100%" viewBox="0 0 21 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.1004 7.45898L11.6671 12.8923C11.0254 13.534 9.97539 13.534 9.33372 12.8923L3.90039 7.45898" stroke="currentcolor" stroke-width="1.25" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><nav class="menu-dropdown-list w-dropdown-list"><div class="menu-dropdown-list_section"><div class="menu-dropdown-list_section-title">Use Case</div><div class="clw_menu-dropdown-list_section-nav-list w-dyn-list"><div role="list" class="menu-dropdown-list_section-nav-list is-cl w-dyn-items"><div role="listitem" class="cl-i_menu-dropdown-list_section-nav-list w-dyn-item"><a href="https://heyorca.com/agencies" class="button is-link text-color-white is-nav-dropdown-item w-button">For Agencies</a><a href="/use-case/agencies" class="button is-link text-color-white is-nav-dropdown-item w-condition-invisible w-dyn-bind-empty w-button"></a></div><div role="listitem" class="cl-i_menu-dropdown-list_section-nav-list w-dyn-item"><a href="#" class="button is-link text-color-white is-nav-dropdown-item w-condition-invisible w-button">Non-Profits</a><a href="/use-case/non-profits" class="button is-link text-color-white is-nav-dropdown-item w-button">For Non-profits</a></div><div role="listitem" class="cl-i_menu-dropdown-list_section-nav-list w-dyn-item"><a href="#" class="button is-link text-color-white is-nav-dropdown-item w-condition-invisible 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Something went wrong while submitting the form.</div></div></div><section class="section_blog-grid"><div class="container-large"><div class="padding-global"><div class="blog-grid_inner is-blog-page"><div class="clw_blog-grid_wrapper w-dyn-list"><div fs-cmsfilter-showquery="true" fs-cmsload-element="list" fs-cmsload-mode="load-under" fs-cmsfilter-element="list" role="list" class="blog-grid_wrapper is-blog-page is-news-letter w-dyn-items"><div role="listitem" class="cl-i_blog-grid_wrapper into-view-show w-dyn-item"><a href="/blog/copywriting-formulas" class="card_item is-blog w-inline-block"><div class="card_item is-background is-swiper is-article"></div><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/64fd2ab877368d04516ae7e5/673f397e5a2160e5e3cb833b_Copywriting%20for%20social%20media%20managers.png" sizes="(max-width: 767px) 78vw, 37vw" 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This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.</div></div><div class="button-wrapper"><div class="fs-cc-prefs_space-medium"><a fs-cc="deny" href="#" class="button is-secondary is-small w-inline-block"><div>Reject all cookies</div><div class="button is-background"></div></a><a fs-cc="allow" href="#" class="button is-small w-inline-block"><div>Allow all cookies</div><div class="button is-background"></div></a></div></div><div class="fs-cc-prefs_space-small"><div class="heading-style-h6">Manage Consent Preferences by Category</div></div><div class="fs-cc-prefs_option"><div class="fs-cc-prefs_toggle-wrapper"><div class="fs-cc-prefs_label">Essential</div><div class="fs-cc-prefs_text"><strong class="bold-text">Always Active</strong></div></div><div class="fs-cc-prefs_text">These items are required to enable basic website functionality.</div></div><div class="fs-cc-prefs_option"><div class="fs-cc-prefs_toggle-wrapper"><div class="fs-cc-prefs_label">Marketing</div><label class="w-checkbox fs-cc-prefs_checkbox-field"><input type="checkbox" id="marketing-2" name="marketing-2" data-name="Marketing 2" fs-cc-checkbox="marketing" class="w-checkbox-input fs-cc-prefs_checkbox"/><span for="marketing-2" class="fs-cc-prefs_checkbox-label w-form-label">Essential</span><div class="fs-cc-prefs_toggle"></div></label></div><div class="fs-cc-prefs_text">These items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.</div></div><div class="fs-cc-prefs_option"><div class="fs-cc-prefs_toggle-wrapper"><div class="fs-cc-prefs_label">Personalization</div><label class="w-checkbox fs-cc-prefs_checkbox-field"><input type="checkbox" id="personalization-2" name="personalization-2" data-name="Personalization 2" fs-cc-checkbox="personalization" class="w-checkbox-input fs-cc-prefs_checkbox"/><span for="personalization-2" class="fs-cc-prefs_checkbox-label w-form-label">Essential</span><div class="fs-cc-prefs_toggle"></div></label></div><div class="fs-cc-prefs_text">These items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.</div></div><div class="fs-cc-prefs_option"><div class="fs-cc-prefs_toggle-wrapper"><div class="fs-cc-prefs_label">Analytics</div><label class="w-checkbox fs-cc-prefs_checkbox-field"><input type="checkbox" id="analytics-2" name="analytics-2" data-name="Analytics 2" fs-cc-checkbox="analytics" class="w-checkbox-input fs-cc-prefs_checkbox"/><span for="analytics-2" class="fs-cc-prefs_checkbox-label w-form-label">Essential</span><div class="fs-cc-prefs_toggle"></div></label></div><div class="fs-cc-prefs_text">These items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.</div></div><div class="fs-cc-prefs_buttons-wrapper"><div class="button-wrapper"><a fs-cc="submit" href="#" class="button is-small w-inline-block"><div>Confirm my preferences </div><div class="button is-background"></div></a></div></div><input type="submit" data-wait="Please wait..." class="fs-cc-prefs_submit-hide w-button" value="Submit"/><div class="w-embed"><style> /* smooth scrolling on iOS devices */ .fs-cc-prefs_content{-webkit-overflow-scrolling: touch} </style></div></div></form><div class="w-form-done"></div><div class="w-form-fail"></div><div fs-cc="close" class="fs-cc-prefs_overlay"></div><div fs-cc="interaction" class="fs-cc-prefs_trigger"></div></div></div><script src="https://d3e54v103j8qbb.cloudfront.net/js/jquery-3.5.1.min.dc5e7f18c8.js?site=64fd2ab877368d04516ae836" type="text/javascript" integrity="sha256-9/aliU8dGd2tb6OSsuzixeV4y/faTqgFtohetphbbj0=" crossorigin="anonymous"></script><script src="https://cdn.prod.website-files.com/64fd2ab877368d04516ae836/js/webflow.c47203011.js" type="text/javascript"></script> <script> const currentYearField = document.getElementById('current-year'); currentYearField.innerText = new Date().getFullYear(); </script> <script defer src="https://cdn.jsdelivr.net/gh/arbass/HeyOrca@master/dist/custom-scripts-%401.2.1.js"></script> <!-- <script defer src="http://localhost:3001/index.js"></script> --><!-- F'in sweet CMS Library for Webflow --> <script src="https://cdn.jsdelivr.net/npm/@finsweet/cms-library@1/cms-library.js"></script> <script> // immediately/self invoked function. 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