Email Marketing | Setup, Strategy & Design

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Let’s grow</a></p> </div> </div> <div class="page-header__image"> <div id="collage-730" class="collage"> <div class="images"> <div class="image" data-rellax-speed="-0.2" data-rellax-xs-speed="-0.05" data-rellax-mobile-speed="-0.1"> <img srcset="https://nzdigital.co.nz/wp-content/uploads/NZD_mailchimp_hero.png 480w, https://nzdigital.co.nz/wp-content/uploads/NZD_mailchimp_hero.png" src="https://nzdigital.co.nz/wp-content/uploads/NZD_mailchimp_hero.png" alt=""> </div> </div> </div> </div> </div> </div> <div class="page-header-line" style="background-color: #2D3743;"></div> </div> <div class="section overflow-hidden-- text text--light" id="" style="--padding-top-mobile: 75px;--padding-top-tablet: 125px;--padding-top-desktop: 125px;--padding-bottom-mobile: 0px;--padding-bottom-tablet: 0px;--padding-bottom-desktop: 0px;"> <div class="container container--wide"> <div class="columns" style="--align-content: center;--align-items: center;--flex-direction: row;--justify-content: center;"> <div class="column " style="--flex-mobile: 0 0 100%;--flex-tablet: 0 0 100%;--flex-desktop: 0 0 100%;--padding-mobile: 0 25px;--padding-tablet: 0 25px;--padding-desktop: 0 25px;--align-content: center;--align-items: center;--flex-direction: row;--justify-content: center;"> <div class="content-image"> <picture> <source type="image/webp" srcset="https://nzdigital.co.nz/wp-content/uploads/mailchimp-logo.png.webp"/> <img src="https://nzdigital.co.nz/wp-content/uploads/mailchimp-logo.png" alt=""/> </picture> </div> </div> </div> </div> </div> </div> <div class="section overflow-hidden-- text text--light" id="" style="--padding-top-mobile: 50px;--padding-top-tablet: 75px;--padding-top-desktop: 75px;--padding-bottom-mobile: 10px;--padding-bottom-tablet: 125px;--padding-bottom-desktop: 125px;"> <div class="container container--wide"> <div class="columns" style="--align-content: stretch;--align-items: stretch;--flex-direction: row;--justify-content: center;"> <div class="column mobile-bottom-50" style="--flex-mobile: 0 0 100%;--flex-tablet: 1;--flex-desktop: 1;--padding-mobile: 0 25px;--padding-tablet: 0 25px;--padding-desktop: 0 25px;--align-content: stretch;--align-items: stretch;--flex-direction: row;--justify-content: flex-start;"> <div class="content-text"> <h4 class="transition transition--fade-up" style="text-align: center;">Amplify<br /> your messages</h4> <p class="transition transition--fade-up" style="text-align: center;">Email marketing is a vibrant and powerful way to connect with people. Plus it’s easy and super effective.</p> </div> </div> <div class="column mobile-bottom-50" style="--flex-mobile: 0 0 100%;--flex-tablet: 1;--flex-desktop: 1;--padding-mobile: 0 25px;--padding-tablet: 0 25px;--padding-desktop: 0 25px;--align-content: stretch;--align-items: stretch;--flex-direction: row;--justify-content: flex-start;"> <div class="content-text"> <h4 class="transition transition--fade-up" style="text-align: center;">Bring back site<br /> visitors</h4> <p class="transition transition--fade-up" style="text-align: center;">Well designed emails with relevant and valuable content will return visitors to your site and build long term brand loyalty.</p> </div> </div> <div class="column mobile-bottom-50" style="--flex-mobile: 0 0 100%;--flex-tablet: 1;--flex-desktop: 1;--padding-mobile: 0 25px;--padding-tablet: 0 25px;--padding-desktop: 0 25px;--align-content: stretch;--align-items: stretch;--flex-direction: row;--justify-content: flex-start;"> <div class="content-text"> <h4 class="transition transition--fade-up" style="text-align: center;">Scale your customer<br /> relationships</h4> <p class="transition transition--fade-up" style="text-align: center;">With the right strategic foundation in place, a well-run email program can be the most efficient revenue-driving channel for your brand.</p> </div> </div> </div> </div> </div> </div> <div class="section overflow-hidden-- text text--light" id="" style="--padding-top-mobile: 0px;--padding-top-tablet: 0px;--padding-top-desktop: 0px;--padding-bottom-mobile: 0px;--padding-bottom-tablet: 50px;--padding-bottom-desktop: 50px;"> <div class="container container--"> <div class="columns" style="--align-content: stretch;--align-items: stretch;--flex-direction: row;--justify-content: center;"> <div class="column " style="--flex-mobile: 0 0 100%;--flex-tablet: 0 0 100%;--flex-desktop: 0 0 900px;--padding-mobile: 0 25px;--padding-tablet: 0 25px;--padding-desktop: 0 25px;--align-content: stretch;--align-items: stretch;--flex-direction: row;--justify-content: flex-start;"> <div class="content-text"> <h3 class="transition transition--fade-up" style="text-align: center;">When using best practices, email marketing has the highest return on investment of any other digital marketing channel. According to research by Direct Marketing Association (DMA), for every $1 spent, email marketing generates $42 in ROI.</h3> </div> </div> </div> </div> </div> </div> <div class="section overflow-hidden-- section--collage-text text text--light" id="" style="--padding-top-mobile: 25px;--padding-top-tablet: 25px;--padding-top-desktop: 25px;--padding-bottom-mobile: 60px;--padding-bottom-tablet: 125px;--padding-bottom-desktop: 125px;"> <div class="container container--wide"> <div class="columns" style="--align-content: stretch;--align-items: center;--flex-direction: row-reverse;--justify-content: space-around;"> <div class="column " style="--flex-mobile: 0 0 100%;--flex-tablet: 0 0 50%;--flex-desktop: 0 0 50%;--padding-mobile: 0 25px;--padding-tablet: 0 25px;--padding-desktop: 0 25px;--align-content: stretch;--align-items: stretch;--flex-direction: row;--justify-content: flex-start;"> <div class="content-collage"> <div id="collage-722" class="collage"> <div class="images"> <div class="image" data-rellax-speed="-0.2" data-rellax-xs-speed="-0.05" data-rellax-mobile-speed="-0.1"> <picture> <source type="image/webp" srcset="https://nzdigital.co.nz/wp-content/uploads/email-1-1-1.png.webp 480w, https://nzdigital.co.nz/wp-content/uploads/email-1-1-1.png.webp 1x"/> <img srcset="https://nzdigital.co.nz/wp-content/uploads/email-1-1-1.png 480w, https://nzdigital.co.nz/wp-content/uploads/email-1-1-1.png" src="https://nzdigital.co.nz/wp-content/uploads/email-1-1-1.png" alt=""/> </picture> </div> </div> </div> </div> </div> <div class="column " style="--flex-mobile: 0 0 100%;--flex-tablet: 0 0 50%;--flex-desktop: 0 0 45%;--padding-mobile: 0 25px;--padding-tablet: 0 25px;--padding-desktop: 0 25px;--align-content: stretch;--align-items: stretch;--flex-direction: row;--justify-content: flex-start;"> <div class="content-text"> <h3 class="transition transition--fade-up">With you every step of the way</h3> <p class="transition transition--fade-up">Email programs are a lot to manage. With so many sends, promotions, and trigger series required for success, it can be hard to handle in-house.</p> <p class="transition transition--fade-up">Full-service Email marketing means our team can take responsibility for the ongoing strategy, testing, deployment, and overall management of your email marketing program so you don’t have to.</p> <p class="transition transition--fade-up">We work directly with your team on product and industry insight to understand what your biggest challenges and opportunities are, and continue to work with you through everything from seasonal directives to new product launches.</p> <p><a class="link link--orange scroll-to transition transition--fade-up" href="#call-to-action-474">Get Started with Email Marketing</a></p> </div> </div> </div> </div> </div> </div> <div class="section overflow-hidden-- text text--dark" id="" style="--background-color: #001f40;--padding-top-mobile: 60px;--padding-top-tablet: 125px;--padding-top-desktop: 125px;--padding-bottom-mobile: 40px;--padding-bottom-tablet: 75px;--padding-bottom-desktop: 75px;"> <div class="container container--wide"> <div class="columns" style="--align-content: stretch;--align-items: stretch;--flex-direction: row;--justify-content: space-between;"> <div class="column space-content-text mobile-bottom-50" style="--flex-mobile: 0 0 100%;--flex-tablet: 0 0 45%;--flex-desktop: 0 0 45%;--padding-mobile: 0 25px;--padding-tablet: 0 25px;--padding-desktop: 0 25px;--align-content: space-between;--align-items: stretch;--flex-direction: column;--justify-content: space-between;"> <div class="content-text"> <h3 class="transition transition--fade-up">MailChimp partners</h3> <p class="transition transition--fade-up">We’ve been recognised amongst the industries top marketing agencies as MailChimp experts. The Partner Program is a community of the best of the best in email marketing agencies who successfully collaborate with MailChimp in supporting mutual customers. With exclusive benefits and insights, partners are best equipped to better serve you, our customers to grow their business.</p> <p><picture decoding="async" class="alignleft size-full wp-image-472"> <source type="image/webp" srcset="https://nzdigital.co.nz/wp-content/uploads/mailchimp-badge.png.webp"/> <img decoding="async" src="https://nzdigital.co.nz/wp-content/uploads/mailchimp-badge.png" alt="" width="154" height="58"/> </picture> </p> </div> </div> <div class="column " style="--flex-mobile: 0 0 100%;--flex-tablet: 0 0 45%;--flex-desktop: 0 0 45%;--padding-mobile: 0 25px;--padding-tablet: 0 25px;--padding-desktop: 0 25px;--align-content: stretch;--align-items: stretch;--flex-direction: row;--justify-content: flex-start;"> <div class="content-text"> <p class="no-margin-bottom transition transition--fade-up">Did you know</p> <h3 class="transition transition--fade-up">49% of consumers said that they would like to receive promotional emails from brands on a weekly basis</h3> <p class="transition transition--fade-up">Source: oberlo.com</p> </div> </div> </div> </div> </div> </div> <div class="section overflow-hidden-- text text--dark" id="" style="--background-color: #001f40;--padding-top-mobile: 0px;--padding-top-tablet: 0px;--padding-top-desktop: 0px;--padding-bottom-mobile: 30px;--padding-bottom-tablet: 75px;--padding-bottom-desktop: 75px;"> <div class="container container--wide"> <div class="columns" style="--align-content: stretch;--align-items: stretch;--flex-direction: row;--justify-content: flex-start;"> <div class="column " style="--flex-mobile: 1;--flex-tablet: 1;--flex-desktop: 1;--padding-mobile: 0 25px;--padding-tablet: 0 25px;--padding-desktop: 0 25px;--align-content: stretch;--align-items: stretch;--flex-direction: row;--justify-content: flex-start;"> <div class="content-shortcode"> <div id="points-229" class="points icon-alignment--left"> <div class="point"> <div class="point__text transition transition--fade-up"> <h4>Email marketing<br /> strategy</h4> <p>Having a well-designed email that is correctly coded makes all the difference to your customers because it will be visually appealing. Follow that with relevant and valuable content, and they won’t be able to resist.</p> </div> </div> <div class="point"> <div class="point__text transition transition--fade-up"> <h4>Copywriting, design<br /> & implementation</h4> <p>Our copywriters will make sure the content in your emails is giving your customers what they need, our expert design team make it look good. Then when you are ready we send it out to your lists.</p> </div> </div> <div class="point"> <div class="point__text transition transition--fade-up"> <h4>Database management<br /> & segmentation</h4> <p>We help you clean up your business email lists and polish your target audience for email campaigns. By doing so, we will reduce spam complaints, refine your outreach and achieve higher levels of response, leading to more successful campaigns.</p> </div> </div> <div class="point"> <div class="point__text transition transition--fade-up"> <h4>Campaign management<br /> & reporting</h4> <p>We take control of your campaign and execute everything just the way it should be done. This ensures a responsible and smart campaign management process that meets your expectations. We back this up with solid reporting.</p> </div> </div> <div class="point"> <div class="point__text transition transition--fade-up"> <h4>Marketing automation recommendations</h4> <p>If you are still sending emails manually, you are missing a huge opportunity. We can help manage the technical setup for automated drip campaigns to increase your presence in your customers’ inboxes and reduce admin.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="section overflow-hidden-- text text--light" id="" style="--padding-top-mobile: 60px;--padding-top-tablet: 125px;--padding-top-desktop: 125px;--padding-bottom-mobile: 50px;--padding-bottom-tablet: 50px;--padding-bottom-desktop: 50px;"> <div class="container container--wide"> <div class="columns" style="--align-content: stretch;--align-items: stretch;--flex-direction: row;--justify-content: space-between;"> <div class="column mobile-bottom-50" style="--flex-mobile: 0 0 100%;--flex-tablet: 0 0 45%;--flex-desktop: 0 0 45%;--padding-mobile: 0 25px;--padding-tablet: 0 25px;--padding-desktop: 0 25px;--align-content: stretch;--align-items: stretch;--flex-direction: row;--justify-content: flex-start;"> <div class="content-text"> <p class="no-margin-bottom transition transition--fade-up">Success Story</p> <h3><span style="font-weight: 800;">Award-winning home builders Design </span><span style="font-weight: 800;">Builders saw a 17% increase in open rate.</span></h3> <p class="transition transition--fade-up"><span style="font-weight: 300;">Through driving qualified traffic down the campaign sales funnel, Design Builders have seen a drastic increase in website traffic and home buyer enquiries, as well as a steady increase in database growth.</span></p> <p><img decoding="async" src="https://nzdigital.co.nz/wp-content/uploads/DB-logo-tagline.png" alt="" width="240" height="63" class="alignleft size-full wp-image-31665" /></p> </div> </div> <div class="column " style="--flex-mobile: 0 0 100%;--flex-tablet: 0 0 50%;--flex-desktop: 0 0 50%;--padding-mobile: 0 25px;--padding-tablet: 0 25px;--padding-desktop: 0 25px;--align-content: stretch;--align-items: stretch;--flex-direction: column;--justify-content: flex-start;"> <div class="content-image"> <picture> <source type="image/webp" srcset="https://nzdigital.co.nz/wp-content/uploads/db-linkedin-ads-feature.png.webp"/> <img src="https://nzdigital.co.nz/wp-content/uploads/db-linkedin-ads-feature.png" alt=""/> </picture> </div> <div class="content-text"> <h4 class="transition transition--fade-up" style="text-align: center;">“NZ Digital developed and implemented a comprehensive and well-planned digital marketing strategy that has yielded great results. The team are a pleasure to work with, as well as being fast to respond and adapt to the needs of our brand.”</h4> <p class="transition transition--fade-up" style="text-align: center;"><span style="font-weight: 300;">Morgan Price – Design Builders</span></p> </div> </div> </div> </div> </div> </div> <div class="section overflow-hidden-- line-above text text--light" id="" style="--padding-top-mobile: 0px;--padding-top-tablet: 0px;--padding-top-desktop: 0px;--padding-bottom-mobile: 40px;--padding-bottom-tablet: 75px;--padding-bottom-desktop: 75px;"> <div class="container container--wide"> <div class="columns" style="--align-content: stretch;--align-items: stretch;--flex-direction: row;--justify-content: flex-start;"> <div class="column " style="--flex-mobile: 0 0 100%;--flex-tablet: 1;--flex-desktop: 1;--padding-mobile: 0 25px;--padding-tablet: 0 25px;--padding-desktop: 0 25px;--align-content: stretch;--align-items: stretch;--flex-direction: row;--justify-content: flex-start;"> <div class="content-counter"> <div class="counter"> <div class="counter__number transition transition--fade-up"> <span class="number" data-number="17">17</span> <span class="suffix upper">%</span> </div> <div class="counter__description transition transition--fade-up"> Increase in open rate </div> </div> </div> </div> <div class="column " style="--flex-mobile: 0 0 100%;--flex-tablet: 1;--flex-desktop: 1;--padding-mobile: 0 25px;--padding-tablet: 0 25px;--padding-desktop: 0 25px;--align-content: stretch;--align-items: stretch;--flex-direction: row;--justify-content: flex-start;"> <div class="content-counter"> <div class="counter"> <div class="counter__number transition transition--fade-up"> <span class="number" data-number="3.3">3.3</span> <span class="suffix upper">%</span> </div> <div class="counter__description transition transition--fade-up"> Increase in click rate </div> </div> </div> </div> <div class="column " style="--flex-mobile: 0 0 100%;--flex-tablet: 1;--flex-desktop: 1;--padding-mobile: 0 25px;--padding-tablet: 0 25px;--padding-desktop: 0 25px;--align-content: stretch;--align-items: stretch;--flex-direction: row;--justify-content: flex-start;"> <div class="content-counter"> <div class="counter"> <div class="counter__number transition transition--fade-up"> <span class="number" data-number="21">21</span> <span class="suffix upper">%</span> </div> <div class="counter__description transition transition--fade-up"> Decrease in unsubscribe rate </div> </div> </div> </div> </div> </div> </div> </div> <div class="section section--shortcode"> <div class="post-slider text"> <div class="container container--wide"> <div class="intro"> <div class="intro-left"> <p class="no-margin-bottom">Digital Insights</p> <h2>Explore marketing tips & advice</h2> </div> <div class="intro-right"> <a href="/insight" class="button button--outline">Explore All</a> </div> </div> <div class="slides"> <div class="slide"> <div class="post"> <div class="post-card"> <a class="post-image" href="https://nzdigital.co.nz/the-magic-of-digital-marketing/"> <div class="image-inner"> <img src="https://nzdigital.co.nz/wp-content/uploads/NZD_Article_Magic-Of-Marketing-Cover-1.jpg" /> </div> </a> <div class="post-text content-text"> <h4><a href="https://nzdigital.co.nz/the-magic-of-digital-marketing/">The Magic of Digital Marketing</a></h4> <span class="date">Oct 29, 2024</span> <p>More businesses use digital marketing today than any other time in history. If you’ve ever hit the boost function on a Facebook post you too are paying to be a part of it. </p> <a class="link" href="https://nzdigital.co.nz/the-magic-of-digital-marketing/">Learn more</a> </div> </div> </div> </div> <div class="slide"> <div class="post"> <div class="post-card"> <a class="post-image" href="https://nzdigital.co.nz/what-is-remarketing-and-why-is-it-important/"> <div class="image-inner"> <img src="https://nzdigital.co.nz/wp-content/uploads/NZD_Article_Remarketing-Cover-1.jpg" /> </div> </a> <div class="post-text content-text"> <h4><a href="https://nzdigital.co.nz/what-is-remarketing-and-why-is-it-important/">What Is Remarketing and Why Is It Important in Digital Advertising?</a></h4> <span class="date">Oct 1, 2024</span> <p>Are you looking for a way to reconnect with potential customers? Learn how remarketing can elevate your digital strategy.</p> <a class="link" href="https://nzdigital.co.nz/what-is-remarketing-and-why-is-it-important/">Learn more</a> </div> </div> </div> </div> <div class="slide"> <div class="post"> <div class="post-card"> <a class="post-image" href="https://nzdigital.co.nz/how-to-work-out-digital-marketing-roi/"> <div class="image-inner"> <img src="https://nzdigital.co.nz/wp-content/uploads/ROI-Feature-Blog.jpg" /> </div> </a> <div class="post-text content-text"> <h4><a href="https://nzdigital.co.nz/how-to-work-out-digital-marketing-roi/">How Do I Work Out the ROI on My Digital Marketing Spend?</a></h4> <span class="date">Jul 11, 2024</span> <p>We show you how to work out the lifetime value of a customer and correctly calculate the return on your marketing investment.</p> <a class="link" href="https://nzdigital.co.nz/how-to-work-out-digital-marketing-roi/">Learn more</a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="section section--shortcode"> <div id="call-to-action-474" class="call-to-action text" style="background-color: #f7f6f7;"> <div class="call-to-action-background"> </div> <div class="container container--narrow"> <h1 style="text-align: center;">No matter the campaign, our team takes a data-driven and ROI-focused approach to help you grow your business.</h1> <p> </p> <script type="text/javascript"></script> <div class='gf_browser_ie gf_browser_ie7 gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_5' ><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_5' id='gform_5' action='/email-marketing/' data-formid='5' novalidate autocomplete="off"> <div class='gform-body gform_body'><ul id='gform_fields_5' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id="field_5_8" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description 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