Pakistan-based agency Headlion re-establishes in Washington DC - Recent

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<div class="col-12"> <div class="row"> <div class="col-1"></div> <div class="col-lg-10 col-12"> <article class="story m-2">  <div class="template__header modifier--open px-1 px-md-0">  <h2 data-layout="story" data-id="1142376" class="story__title size-ten text--300 mt-4 "><a href="https://web.archive.org/web/20171129193651/http://aurora.dawn.com/news/1142376/pakistan-based-agency-headlion-re-establishes-in-washington-dc" class="story__link"><strong>Pakistan-based agency Headlion re-establishes in Washington DC</strong></a></h2> <div> <span class="story__time size-three my-2"> <span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2017-09-25T14:32:05+05:00"><span class="timestamp__calendar">Sep 25, 2017</span> <span class="timestamp__time">02:32pm</span></span> </span> </div> <div class="story__meta size-four my-2">By <a href="https://web.archive.org/web/20171129193651/http://aurora.dawn.com/authors/3256/amber-arshad">Amber Arshad</a></div>  <div class="story__excerpt size-five text--300 my-2 ">The agency aims to become the ‘Walmart of the advertising world.’ </div> </div>   <div class="template__main modifier--open px-1 px-md-0"> <div class="slideshow story__cover slideshow--main " data-slick="{"dots":true,"dotsClass":"slideshow__pager ","asNavFor":null,"cssEase":"ease","speed":250,"autoplaySpeed":4000,"slidesToScroll":1,"slidesToShow":1,"fade":false,"autoplay":true,"infinite":true,"responsive": [{"breakpoint": 720,"settings": {"slidesToShow": 1,"slidesToScroll": 1}},{"breakpoint": 480,"settings": {"slidesToShow": 1,"slidesToScroll": 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal" style="">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><img src="https://web.archive.org/web/20171129193651im_/http://i.dawn.com/large/2017/09/59c8b7eb8891e.jpg" alt=""/></div> </figure> <div class="clearfix"></div> </div> </div>  <div class="story__content text--400 pt-4 story__content--normal "><div style="display: none"></div><p class="">Headlion, an advertising agency that remained active in Pakistan from 2005 to 2014, has been re-established in Washington DC by its founder and CEO, Neil Christy, after he relocated to the US in 2014. </p><p class="">According to Christy, “After understanding the intricacies of the US market and building a network here, I relaunched Headlion in Washington DC, as the city is the hub of political and non-profit activities – which forms our core clientele.” </p><p class="">Christy, who has more than 20 years of advertising experience and has worked with several large-scale companies including Citibank, DHL, FedEx, Nestle, PepsiCo, Reckitt Benkiser, Tetley and Unilever, says that Headlion is planning to focus on small businesses for now, “who cannot afford big agencies and suffer from the quality offered by smaller agencies – we want to be the Walmart of the advertising world.” </p><p class="">The agency currently has eight employees, and their client portfolio includes Al-Qalam Academy, City University of New York, Serenity Assisted Living and Two to Tango DC. </p><p class="">Speaking of the challenges of setting up an agency in the US as a Pakistani, Christy says: “it helps if you are white when pitching [for a project]. But then there is no start-up that does not begin with challenges. If you have talent in your team, there is no reason you can’t succeed.” </p> </div> </div>   <div class="template__footer modifier--open px-1 px-md-0"> <div class="my-2 clearfix">  <button class="social social--button float-left pr-1 " aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 16 16" class="_1pbq"> <path fill="#ffffff" fill-rule="evenodd" d="M4.55,7 C4.7984,7 5,7.23403636 5,7.52247273 L5,13.4775273 C5,13.7659636 4.7984,14 4.55,14 L2.45,14 C2.2016,14 2,13.7659636 2,13.4775273 L2,7.52247273 C2,7.23403636 2.2016,7 2.45,7 L4.55,7 Z M6.54470232,13.2 C6.24016877,13.1641086 6.01734614,12.8982791 6,12.5737979 C6.01734614,12.5737979 6.01344187,9.66805666 6,8.14398693 C6.01344187,7.61903931 6.10849456,6.68623352 6.39801308,6.27384278 C7.10556287,5.26600749 7.60281698,4.6079584 7.89206808,4.22570082 C8.18126341,3.8435016 8.52813047,3.4708734 8.53777961,3.18572676 C8.55077527,2.80206854 8.53655255,2.79471518 8.53777961,2.35555666 C8.53900667,1.91639814 8.74565444,1.5 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Pakistan-based agency Headlion re-establishes in Washington DC - Recent - Aurora