UnderConsideration LLC

<!DOCTYPE html> <html lang="en"> <head> <title>UnderConsideration LLC</title>  <meta charset="utf-8" /> <link href="https://underconsideration.com/wp-content/themes/ucllc/favicon.ico" rel="shortcut icon" type="image/x-icon" /> <link href="//cdn-images.mailchimp.com/embedcode/classic-081711.css" rel="stylesheet" type="text/css" property='stylesheet' /> <link href="https://underconsideration.com/wp-content/themes/ucllc/_css/uc_reset.css" rel="stylesheet" type="text/css" media="screen" /> <link href="https://underconsideration.com/wp-content/themes/ucllc/style.css" rel="stylesheet" type="text/css" media="screen" /> <link href="https://underconsideration.com/wp-content/themes/ucllc/_css/uc_mq.css" rel="stylesheet" type="text/css" media="screen" /> <meta name="description" content="A graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX." /> <meta name="author" content="UnderConsideration" /> <meta name="viewport" content="width=device-width, initial-scale=1">  <script type="text/javascript" src="//fast.fonts.net/jsapi/d4ee5b92-e8c5-4dc1-8674-22ed0cdc72fc.js"></script>  <script src="https://ajax.googleapis.com/ajax/libs/jquery/2.1.1/jquery.min.js"></script> </head> <body> <nav id="body-nav"> <div class="menu_content"> <h3><a href="https://underconsideration.com/about" class="key_color_link">About</a></h3> <h3><a href="https://underconsideration.com/blogs_we_publish" class="key_color_link">Blogs we Publish</a></h3> <h3><a href="https://underconsideration.com/events_we_organize" class="key_color_link">Events we Organize</a></h3> <h3><a href="https://underconsideration.com/products_we_sell" class="key_color_link">Products we Sell</a></h3> <h3><a href="https://underconsideration.com/favorite_things_weve_made" class="key_color_link">Favorite Things we’ve Made</a></h3> <h3><a href="https://underconsideration.com/projects_weve_concluded" class="key_color_link">Projects we’ve Concluded</a></h3> <h3><a href="https://underconsideration.com/mailing_list" class="key_color_link">Mailing List</a></h3> <h3><a href="https://underconsideration.com/news" class="key_color_link">News</a></h3> <h3><a href="https://underconsideration.com/contact" class="key_color_link">Contact</a></h3> </div> </nav> <div class="site-wrap"> <div class="push-wrap"> <a href="#" class="toggle-nav"> <span class="burger"></span> </a>  <div id="container"> <div id="logo_container" class="key_color_borbot"> <a href="https://underconsideration.com" id="logo" class="key_color_bk">UnderConsideration</a> </div> <div id="about_deck_mobile"> <p class="red">A graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.</p> </div> <div id="news"> <div id="news_headline"> <div id="news_headline_title"> <p>Headline news<svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" width="5px" height="7px" viewBox="0 0 5 7" enable-background="new 0 0 5 7" xml:space="preserve"><polygon points="5,3.5 0,7 0,0 "/></svg></p> </div> <a href="https://underconsideration.com/inhouseinfocus/inperson/in2025/" id="news_headline_image" style="background-image:url(https://underconsideration.com/wp-content/uploads/2024/06/2024_04_09_Launch_01_UC.png);" title="Introducing In-house In-focus In-person!"></a>  <div id="news_headline_caption"> <p><a href="https://underconsideration.com/inhouseinfocus/inperson/in2025/">Introducing In-house In-focus In-person!</a></p> </div> <div class="clear"></div> </div> <div id="news_content"> <h1 class="blue blue_borbot border_bottom_h1"><a href="https://underconsideration.com/category/news/">News</a></h1> <div class="clear"></div> <p class="month">November 2021</p> <p class="title blue"><strong>Ideas that Matter</strong></p> <p class="deck"> Bryony will serve on the jury for the 2021 <a href="https://www.sappi.com/ideas-that-matter-call-for-entry" target="_blank" rel="noopener">Ideas that Matter</a> grants, presented by Sappi, that provide “funding to support the brilliant designs that make a difference”. </p> <p class="month">June 2020</p> <p class="title blue"><strong>The Follow-up</strong></p> <p class="deck"> Introducing <a href="https://www.underconsideration.com/brandnew/the_follow_up" target="_blank" rel="noopener noreferrer">The Follow-up</a>! A bi-weekly podcast that goes in depth into projects recently reviewed on Brand New, featuring conversations with the designers — and sometimes their clients — uncovering the context, background, and design decisions behind the work. </p> <p class="month">December 2019</p> <p class="title blue"><strong>LADFEST</strong></p> <p class="deck"> Armin will be speaking at <a href="https://ladfest.org/" target="_blank" rel="noopener noreferrer">LADFEST</a> on February 29, 2020, in Lima, Peru. </p> <p class="month">May 2019</p> <p class="title blue"><strong>Typographics</strong></p> <p class="deck"> Armin will be speaking at <a href="https://2019.typographics.com/" target="_blank" rel="noopener noreferrer">Typographics</a> on June 14 – 15, in New York, NY. </p> <p class="month">January 2019</p> <p class="title blue"><strong>Dieline Conference</strong></p> <p class="deck"> Armin will be speaking at the <a href="https://dielineconference.com/" target="_blank">2019 Dieline Conference</a> on May 8 – 10 in Chicago, IL. </p> <p class="title blue"><strong>Dieline Awards</strong></p> <p class="deck"> Armin will serve on the jury of the <a href="http://dielineawards.com/" target="_blank">2019 Dieline Awards</a>. </p> <div class="clear"></div> <p><a href="https://underconsideration.com/category/news/" class="see_more blue blue_borbot">See all News</a></p> </div> </div> <div id="about"> <div id="about_top" class="key_color_borbot"> <p class="key_color_borbot"><a href="https://underconsideration.com/about" class="key_color_link">About</a></p> <p class="key_color_borbot"><a href="https://underconsideration.com/contact" class="key_color_link">Contact</a></p> <a href="https://underconsideration.com/" id="ucllc_logo" class="key_color_bk"></a> </div> <div id="about_deck" class="key_color_borbot"> <p class="key_color_type">A graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.</p> </div> <div id="about_follow" class="key_color_borbot"> <p class="key_color_type">Follow @ucllc</p> <a href="https://twitter.com/ucllc" target="_blank" class="key_color_bk big_target" id="about_follow_twitter"></a> <a href="https://instagram.com/ucllc" target="_blank" class="key_color_bk big_target" id="about_follow_instagram"></a> <a href="https://www.behance.net/ucllc" target="_blank" class="key_color_bk big_target" id="about_follow_behance"></a> <a href="https://www.flickr.com/photos/underconsideration" target="_blank" class="key_color_bk big_target" id="about_follow_flickr"></a> <a href="https://www.pinterest.com/ucllc/" target="_blank" class="key_color_bk big_target" id="about_follow_pinterest"></a> <a href="https://vimeo.com/ucllc/" target="_blank" class="key_color_bk big_target" id="about_follow_vimeo"></a> <div class="clear"></div> </div> <div id="mailing_list" class="key_color_borbot"> <h1 class="key_color_type">Join our Mailing List</h1>  <div id="mc_embed_signup"> <form action="//underconsideration.us1.list-manage.com/subscribe/post?u=dbeae2cb82bd3279d443819a5&id=9a1ca91b0e" method="post" id="mc-embedded-subscribe-form" name="mc-embedded-subscribe-form" class="validate" target="_blank" novalidate> <div id="mc_embed_signup_scroll"> <div class="mc-field-group"> <label for="mce-FNAME">First Name </label> <input type="text" value="" name="FNAME" class="" id="mce-FNAME"> </div> <div class="mc-field-group"> <label for="mce-EMAIL">Email Address </label> <input type="email" value="" name="EMAIL" class="required email" id="mce-EMAIL"> </div> <div id="mce-responses" class="clear"> <div class="response" id="mce-error-response" style="display:none"></div> <div class="response" id="mce-success-response" style="display:none"></div> </div>  <div style="position: absolute; left: -5000px;" aria-hidden="true"><input type="text" name="b_dbeae2cb82bd3279d443819a5_9a1ca91b0e" tabindex="-1" value=""></div> <div class="clear"><input type="submit" value="Subscribe" name="subscribe" id="mc-embedded-subscribe" class="button"></div> </div> </form> </div>  </div> <div id="contact" class="gray_borbot_transp"> <h1 class="key_color_type">Contact</h1> <p class="key_color_type"><strong>Post</strong><br /> 3421 E Latimer Rd<br /> Bloomington, IN 47401</p> <p class="key_color_type"><strong>Phone</strong><br /> (917) 755-0750</p> <p class="key_color_type"><strong>Fax</strong><br /> (718) 228-6720</p> <p class="key_color_type"><strong>Email</strong><br /> <a href="mailto:info@underconsideration.com" class="email key_color_link"></a> </div> <div id="colophon"> <h1 class="gray_transp">Colophon</h1> <p class="gray_transp"><strong>Headlines and wordmark</strong><br /><a href="https://commercialtype.com/catalog/druk/druk_condensed" target="_blank">Druk Condensed XX Super</a> by Berton Hasebe for Commercial Type.</p> <p class="gray_transp"><strong>Body</strong><br /><a href="http://www.monotype.com/fonts/neue-haas-unica/" target="_blank">Neue Haas Unica</a> by Toshi Omagari for Monotype. Served via <a href="http://fonts.com/" target="_blank">fonts.com</a>.</p> <p class="gray_transp"><strong>UCLLC logo</strong><br />Custom lettering by <a href="http://pprwrkstudio.com/" target="_blank">Mark Caneso</a>.</p> </div> </div> <div id="content"> <div id="content_col_01"> <div id="blogs_we_publish"> <h1 class="green green_borbot border_bottom_h1"><a href="https://underconsideration.com/category/blogs_we_publish/">Blogs we Publish</a></h1> <p><strong class="green">Brand New</strong><br /> Opinions on corporate and brand identity work.<br /> <a href="http://www.underconsideration.com/brandnew/">…/brandnew</a></p> <p><strong class="green">In-house In-focus</strong><br /> Highlighting in-house design teams.<br /> <a href="http://www.underconsideration.com/inhouseinfocus/">…/inhouseinfocus</a></p>  </div> <div id="products_we_sell"> <h1 class="pink pink_borbot border_bottom_h1"><a href="https://underconsideration.com/category/products_we_sell/">Products we Sell</a></h1>  <p><strong class="pink">Flaunt (PDF + Print)</strong><br /> Flaunt: Designing effective, compelling and memorable portfolios of creative work.<br /><a href="http://www.underconsideration.com/flaunt/" target="_blank">…/flaunt</a></p> <a href="http://www.underconsideration.com/flaunt/"><img src="https://underconsideration.com/wp-content/uploads/2015/12/flaunt_cover.gif" class="enlarge" alt="Flaunt (PDF + Print)"/></a> <p><strong class="pink">Brand New Conference Videos</strong><br /> Individual, downloadable videos of every presentation since 2010.<br /><a href="http://www.underconsideration.com/brandnewconference/video/inventory/" target="_blank">brandnewconference/video/</a></p> <a href="http://www.underconsideration.com/brandnewconference/video/inventory/"><img src="https://underconsideration.com/wp-content/uploads/2016/01/bn_conf_videos_all.png" class="enlarge" alt="Brand New Conference Videos"/></a> <p><strong class="pink">This.</strong><br /> Products that need no further description. They are <em>that</em> good.<br /><a href="http://www.underconsideration.com/this/" target="_blank">…/this</a></p> <a href="http://www.underconsideration.com/this/"><img src="https://underconsideration.com/wp-content/uploads/2016/01/products_we_sell_this.jpg" class="enlarge" alt="This."/></a> <p><a href="https://underconsideration.com/category/products_we_sell/" class="see_more pink pink_borbot">See all Products</a></p> </div> </div> <div id="content_col_02"> <div id="events_we_organize"> <h1 class="purple purple_borbot border_bottom_h1"><a href="https://underconsideration.com/category/events_we_organize/">Events we Organize</a></h1> <p><strong class="purple">Brand New Conference</strong><br /> A two-day event on corporate and brand identity with some of today’s most active and influential practitioners from around the world.<br /><a href="http://bnconf.com">bnconf.com</a></p> <h2>NEXT #BNCONF:<br />OCTOBER 10 – 11, 2024<br />SALT LAKE CITY, UT</h2> <p><strong class="purple">First Round</strong><br /> A one-day showcase of original presentations made to clients showing initial design explorations for logo, identity, and branding projects.<br /><a href="http://underconsideration.com/firstround/">../firstround</a></p> <h2>NEXT #FIRSTROUND:<br />2025 <br />CITY TBD</h2> <p><strong class="purple">In-house In-focus In-person</strong><br /> A two-day conference highlighting the array of experiences possible at design, communication, and brand in-house teams from around the world and their impact on their organization’s goals.<br /><a href="https://underconsideration.com/inhouseinfocus/inperson/in2025/">../inhouseinfocus/inperson</a></p> <h2>FIRST #IHIFIP:<br />MARCH 27 – 28, 2025<br />DALLAS, TX</h2> </div> <div id="favorite_things_weve_made"> <h1 class="orange orange_borbot border_bottom_h1"><a href="https://underconsideration.com/category/favorite_things_weve_made">Favorite Things we’ve Made</a></h1> <a href="https://underconsideration.com/favorite_things_weve_made/2023-brand-new-conference-identity/" class="image" style="background-image:url(https://underconsideration.com/wp-content/uploads/2023/11/BN_Conf_2023_Identity_Case_Study_00.jpeg);" title="2023 Brand New Conference Identity"></a> <a href="https://underconsideration.com/favorite_things_weve_made/2022-brand-new-conference-identity/" class="image" style="background-image:url(https://underconsideration.com/wp-content/uploads/2022/11/BN_Conf_2022_Identity_Case_Study_New.jpg);" title="2022 Brand New Conference Identity"></a> <a href="https://underconsideration.com/favorite_things_weve_made/2019-brand-new-conference-identity/" class="image" style="background-image:url(https://underconsideration.com/wp-content/uploads/2019/11/BN_Conf_2019_Case_Study_10_Programs_Photos_02.jpg);" title="2019 Brand New Conference Identity"></a> <a href="https://underconsideration.com/favorite_things_weve_made/bead-identity/" class="image" style="background-image:url(https://underconsideration.com/wp-content/uploads/2019/08/BEAD_case_study_12_Swag_Pattern_01.jpg);" title="BEAD Identity"></a> <a href="https://underconsideration.com/favorite_things_weve_made/the-mill-identity/" class="image" style="background-image:url(https://underconsideration.com/wp-content/uploads/2019/01/The_Mill_case_study_tape_05.jpg);" title="The Mill Identity"></a> <a href="https://underconsideration.com/favorite_things_weve_made/2018-brand-new-conference-identity/" class="image" style="background-image:url(https://underconsideration.com/wp-content/uploads/2018/10/BN_Conf_2018_Photos_Materials_Cubes_01.jpg);" title="2018 Brand New Conference Identity"></a> <div class="clear"></div> <p><a href="https://underconsideration.com/category/favorite_things_weve_made/" class="see_more orange orange_borbot">See all Things</a></p> </div> <div id="projects_weve_concluded"> <h1 class="yellow yellow_borbot border_bottom_h1"><a href="https://underconsideration.com/category/projects_weve_concluded">Projects we’ve Concluded</a></h1> <p style="margin:0!important;"><strong class="yellow">Art of the Menu (2011 – 2019)</strong><br /> <p>A fairly enjoyable niche blog that provided a foray into restaurant menus from around the world.<br /><a href="http://www.underconsideration.com/artofthemenu/">…/artofthemenu</a></p> <p style="margin:0!important;"><strong class="yellow">Quipsologies (2005 – 2017)</strong><br /> <p>One of our longest-running blogs that curated curious, creative, and notable projects, stories, and events of the graphic design industry.<br /><a href="http://www.underconsideration.com/quipsologies/">…/quipsologies</a></p> <p style="margin:0!important;"><strong class="yellow">FPO (2009 – 2017)</strong><br /> <p>One of our original blogs that published compelling printed projects.<br /> <a href="http://www.underconsideration.com/fpo/">…/fpo</a></p> <p><a href="https://underconsideration.com/category/projects_weve_concluded/" class="see_more yellow yellow_borbot">See all Concluded</a></p> </div> </div> <div class="clear"></div> </div> <div class="clear"></div> <div id="footer"> <div id="footer_col_01"> <div class="footer_col_01_a" id="footer_name"> <p class="blue_dark_borbot border_bottom_p blue_dark"><strong><a href="https://underconsideration.com/">UnderConsideration</a></strong></p> </div> <div class="footer_col_01_b"> <a href="index.php" id="footer_ucllc"></a> </div> <div class="clear"></div> <div class="footer_col_01_a" id="footer_email"> <p><a href="mailto:info@underconsideration.com" class="email blue_dark"></a></p> </div> <div class="footer_col_01_b" id="footer_nav"> <p> <a href="https://underconsideration.com/about">About</a><br /> <a href="https://underconsideration.com/blogs_we_publish">Blogs we publish</a><br /> <a href="https://underconsideration.com/events_we_organize">Events we organize</a><br /> <a 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