European Retail Logistics | Cushman & Wakefield

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class="breadcrumb js-breadcrumb"> <li class="breadcrumb-item js-breadcrumb-item"><a href="/ko-kr">Home</a></li> <li class="breadcrumb-item js-breadcrumb-item"><a href="/ko-kr/insights">Insights</a></li> <li class="breadcrumb-item js-breadcrumb-item active" aria-current="page">European Retail Logistics</li> </ol> </nav> </section>  <section class="container" style="" > <div class="theme-darkblue"> <div class="card mix_hero-pageTitle js-hero"> <div class="card-animation-container"> <img class="card-img-top d-md-none image-resizing" alt="European Retail Logistics" src="https://cw-gbl-gws-prod.azureedge.net/-/media/cw/global/insights/2024/european-retail-logistics/retail-logistics_hero-mobile-banner-750x456px.png?rev=8c99ae65df7e41f5bf0f154e2e76cd1b" width="406" height="260"/> <img class="card-img-top d-none d-md-block image-resizing" alt="European Retail Logistics" src="https://cw-gbl-gws-prod.azureedge.net/-/media/cw/global/insights/2024/european-retail-logistics/retail-logistics_hero-banner-2352x1040px.png?rev=46415c45384441c1955d6cf9e850f2a9" width="1176" height="521"/> <div class="card-animation-block mix_primary" style=""></div> <div class="card-animation-block mix_secondary" style=""></div> </div> <div class="card-body" style=""> <p class="card-category"></p> <h1 class="card-title">European Retail Logistics</h1> <div class="card-text rich-text"><p>Real Estate Strategies for Retail Evolution </p></div> </div> </div> </div> </section> <div class="container"> <div class="row"> <div class="col-lg-8" style=""> <section style=""> <div> <div class="page-content-body rich-text"> <p>In today’s retail landscape, logistics play a central role in both meeting customer expectations and driving operational efficiency. The rapid expansion of e-commerce alongside the requirement to replenish physical stores, growing demand for sustainable options, and the need for seamless omnichannel experiences are reshaping how retailers approach logistics. <br /> <br /> <a rel="noopener noreferrer" href="https://cloud.comm.cushmanwakefield.com/download-retaillogistics-emea-regional-logistics-2024-11-en" target="_blank" title="learn more">Cushman & Wakefield’s <em>Retail Logistics</em> report </a>sheds light on the evolving strategies that retailers are employing to meet these demands—whether through innovative delivery options, advanced data analytics, or adoption of automation and robotics – and how this is impacting their real estate choices. Here, we offer a deeper look at the latest trends and practical insights to turn logistics networks into powerful tools for resilience, growth, and customer satisfaction. </p> </div> </div> <div class="rich-text"> <h3 style="color:#003865;">Key Takeaways from the report</h3> <p>With in-depth data analytics and strategic expertise, we offer guidance that addresses the complexities of modern retail logistics including:</p> <ul> <li><a href="#aligningInventory">Aligning Inventory with Demand Across Channels</a></li> <li><a href="#flexibleLastMile">Flexible Last-Mile Delivery Options to Meet Customer Expectations</a></li> <li><a href="#omnichannel">Omnichannel Integration to Strengthen Brand Loyalty</a></li> <li><a href="#sustainability">Sustainability as a Central Component of Modern Logistics</a></li> <li><a href="#predictiveAnalytics">Building Resilience through Predictive Analytics</a></li> </ul> </div> </section> </div> <div class="col-lg-4" style=""> <section style=""> </section> </div> </div> </div> <section class="container" style="" > <div class="rich-text"> <h3 style="color:#003865;" id="aligningInventory">Aligning Inventory with Demand Across Channels</h3> <p>As customers shop both in-store and online, ensuring the right products are available at the right locations is critical for a smooth consumer experience. Our examination of the challenges and the strategies to overcome them shows how your logistics networks can adapt to new retail environments.</p> </div><div class="rich-text"> <h3 style="color:#003865;" id="flexibleLastMile">Flexible Last-Mile Delivery Options to Meet Customer Expectations</h3> <p>Today’s customers increasingly expect options in how, when, and where they receive products they buy online. Flexibility in <a href="https://www.cushmanwakefield.com/ko-kr/insights/european-city-logistics">last-mile delivery</a> allows retailers to cater to these expectations while managing costs effectively. Cushman & Wakefield offers guidance on strategies to ensure customer expectations are met and cost to serve is being managed.</p> </div><div class="rich-text"> <h3 style="color:#003865;" id="omnichannel">Omnichannel Integration to Strengthen Brand Loyalty</h3> <p>For today’s shoppers, a cohesive experience between digital and physical channels is crucial. The ability to browse online and seamlessly pick up in-store, or return items across channels, enhances brand loyalty and customer satisfaction. Our report highlights how omnichannel integration helps retailers provide this unified experience. Integrating logistics between channels strengthens your brand journey, meeting high customer expectations and positioning you as a reliable, customer-first brand.</p> </div><div class="rich-text"> <h3 style="color:#003865;" id="sustainability">Sustainability as a Central Component of Modern Logistics </h3> <p>With 87% of logistics-related emissions coming from transportation alone, <a href="https://www.cushmanwakefield.com/ko-kr/insights/sustainable-logistics">sustainable logistics</a> practices are now essential for both operational efficiency and regulatory compliance. Our report showcases approaches to reduce carbon impact, such as optimising transport routesand adopting energy-efficient warehousing practices. Retailers implementing these changes report reduction in carbon emissions as well as in operational costs, while aligning with consumers’ growing preference for environmentally responsible brands.</p> </div><div class="rich-text"> <h3 style="color:#003865;" id="predictiveAnalytics">Building Resilience through Predictive Analytics</h3> <p>Resilience is crucial for retailers navigating seasonal demand, fluctuating customer patterns, and unexpected disruptions. By incorporating predictive analytics and digital twins, retailers can anticipate inventory needs, manage peaks, and adapt to changing conditions. Our report examines the strategies that retailers are adopting to ensure their supply chains remain resilient and robust in the midst of changing dynamics.</p> </div> </section> <section class="container" style="" > <div class="rich-text"> <h3 style="color:#003865;">Explore Our Services </h3> <p>With expertise in retail and logistics real estate, Cushman & Wakefield offers unique insights that help retailers develop resilient, adaptable logistics networks. Our approach combines industry-leading data, strategic foresight, and a commitment to continuous improvement. <br /> <br /> In addition to these insights, Cushman & Wakefield provides hands-on support to help retailers turn strategic recommendations into actionable results. From tailored <a href="https://www.cushmanwakefield.com/ko-kr/services/global-supply-chain">inventory optimisation plans</a> to <a href="https://www.cushmanwakefield.com/ko-kr/services/sustainability">sustainability assessments</a><a href="https://www.cushmanwakefield.com/en/services/sustainability"> </a> and <a href="https://www.cushmanwakefield.com/ko-kr/services/global-supply-chain">omnichannel logistics integration</a>, our services ensure that retailers can implement impactful changes across their logistics networks. Our commitment is to make every link in your supply chain a driver of resilience, efficiency, and customer loyalty.</p> <br /> <br /> </div> <div class="card mix_padded "> <div class="card-body"> <div class="row no-gutters"> <div class="col"> <h5 class="card-title text-uppercase">Ready to transform your retail logistics? </h5> <div class="card-text rich-text"><p>For deeper insights, download the Retail Logistics report, or reach out to our team to discuss how our services can support your goals. </p></div> <a href="https://cloud.comm.cushmanwakefield.com/download-retaillogistics-emea-regional-logistics-2024-11-en" class="btn btn-primary px-5 cta-generic-btn" rel="noopener noreferrer" target="_blank" >DOWNLOAD</a> <a href="/ko-kr/inquire" class="btn btn-secondary px-5 cta-generic-btn" rel="noopener noreferrer" target="_blank" >Inquire now</a> </div> </div> </div> </div><div class="rich-text"> <hr style="border: none; border-top: 1px solid white; padding: 15px 0;" /> </div><section class="container"> <h2 class='container-headline mix_align-center'>Contacts</h2> <div class="js-slickCarousel"> <div> <div class="card mix_person card-no-border" onclick="location.href='/en/united-kingdom/people/sally-bruer';"> <a href="/en/united-kingdom/people/sally-bruer"> <img class="card-img-top image-resizing h-auto" alt="Sally Bruer" src="https://cw-gbl-gws-prod.azureedge.net/-/media/cw/emea/united-kingdom/people/sally-bruer_v2.jpg?rev=e3efcd758a2743fb906ea2f2e34908b8" width="564" height="343" onerror="this.style.overflow='visible'"/> </a> <div class="card-body"> <h6 class="font-weight-bold"><a href="/en/united-kingdom/people/sally-bruer">Sally Bruer</a></h6> <p class="card-text mt-3"> <span class="font-weight-bold">Head of EMEA Logistics & Industrial and Retail Research</span><br> <span class="font-weight-bold">London, United Kingdom</span><br> </p> <hr class=""/> <p class="font-weight-bold "> <a href="/api/GetVCard?personId={0E265ED5-3DE1-4F4A-BF6F-D465F27E23A3}&vcn=SallyBruer"><i class="far fa-id-card"></i> Download VCard</a> </p> </div> </div> </div> <div> <div class="card mix_person card-no-border" onclick="location.href='/en/united-kingdom/people/michael-carson';"> <a href="/en/united-kingdom/people/michael-carson"> <img class="card-img-top image-resizing h-auto" alt="Michael Carson" src="https://cw-gbl-gws-prod.azureedge.net/-/media/cw/imported-person-bio-images/michael-carson.jpg?rev=1661811606b64f0a9f9e5b1948583d2d" width="564" height="343" onerror="this.style.overflow='visible'"/> </a> <div class="card-body"> <h6 class="font-weight-bold"><a href="/en/united-kingdom/people/michael-carson">Michael Carson</a></h6> <p class="card-text mt-3"> <span class="font-weight-bold">Partner</span><br> <span class="font-weight-bold">Edinburgh, United Kingdom</span><br> </p> <hr class=""/> <p class="font-weight-bold "> <a href="/api/GetVCard?personId={F04C37BB-F098-4525-B6FB-09A072B2DE51}&vcn=MichaelCarson"><i class="far fa-id-card"></i> Download VCard</a> </p> </div> </div> </div> <div> <div class="card mix_person card-no-border" onclick="location.href='/en/united-kingdom/people/tim-crighton';"> <a href="/en/united-kingdom/people/tim-crighton"> <img class="card-img-top image-resizing h-auto" alt="Timothy Stuart Crighton - London" src="https://cw-gbl-gws-prod.azureedge.net/-/media/cw/emea/united-kingdom/people/tim-crighton.jpg?rev=bca4b676082f4ca2a5103ac93fd77c44" width="564" height="343" onerror="this.style.overflow='visible'"/> </a> <div class="card-body"> <h6 class="font-weight-bold"><a href="/en/united-kingdom/people/tim-crighton">Tim Crighton</a></h6> <p class="card-text mt-3"> <span class="font-weight-bold">International Partner</span><br> <span class="font-weight-bold">London, United Kingdom</span><br> </p> <hr class=""/> <p class="font-weight-bold "> <a href="/api/GetVCard?personId={103C2E3D-FC53-4A28-87BC-CE24ACB7AA8E}&vcn=TimCrighton"><i class="far fa-id-card"></i> Download VCard</a> </p> </div> </div> </div> <div> <div class="card mix_person card-no-border" onclick="location.href='/es-es/spain/people/robert-travers';"> <a href="/es-es/spain/people/robert-travers"> <img class="card-img-top image-resizing h-auto" alt="Robert Travers" src="https://cw-gbl-gws-prod.azureedge.net/-/media/cw/emea/spain/people/robert_travers_madrid_z7a8925.jpg?rev=d0413de592704d0cb5040c8a65042d5a" width="564" height="343" onerror="this.style.overflow='visible'"/> </a> <div class="card-body"> <h6 class="font-weight-bold"><a href="/es-es/spain/people/robert-travers">Robert Travers</a></h6> <p class="card-text mt-3"> <span class="font-weight-bold">International Partner, Head of EMEA Retail</span><br> <span class="font-weight-bold">Barcelona, Spain</span><br> </p> <hr class=""/> <p class="font-weight-bold "> <a href="/api/GetVCard?personId={5F464EB2-4B01-4019-9898-EF975214663D}&vcn=RobertTravers"><i class="far fa-id-card"></i> Download VCard</a> </p> </div> </div> </div> <div> <div class="card mix_person card-no-border" onclick="location.href='/en/united-kingdom/people/yvonne-court';"> <a href="/en/united-kingdom/people/yvonne-court"> <img class="card-img-top image-resizing h-auto" alt="Yvonne Court -London" src="https://cw-gbl-gws-prod.azureedge.net/-/media/cw/emea/united-kingdom/people/yvonne-court.jpg?rev=123d0a6b68a2472c8532089874a77e3e" width="564" height="343" onerror="this.style.overflow='visible'"/> </a> <div class="card-body"> <h6 class="font-weight-bold"><a href="/en/united-kingdom/people/yvonne-court">Yvonne Court</a></h6> <p class="card-text mt-3"> <span class="font-weight-bold">International Partner, Head of EMEA Cross Border Retail and Leisure</span><br> <span class="font-weight-bold">London, United Kingdom</span><br> </p> <hr class=""/> <p class="font-weight-bold "> <a href="/api/GetVCard?personId={DB8DBF57-80DC-4E50-8050-4F90DB769968}&vcn=YvonneCourt"><i class="far fa-id-card"></i> Download VCard</a> </p> </div> </div> </div> </div> </section> <section class="container"> <h2 class='container-headline mix_align-center'>Related Insights</h2> <div class="js-slickCarousel"> <div> <div class="card_noborder"> <a href="/en/united-kingdom/insights/global-cities-retail-guide-europe"> <div class="insight-triangle"> <img class="card-img-top image-resizing h-auto" alt="Global Cities Retail Guide" src="https://cw-gbl-gws-prod.azureedge.net/-/media/cw/emea/united-kingdom/insights/2025/global-cities-retail-guide/global-cities-retail-guide-web-card.jpg?rev=d7c6a0f96e9542fbb8eaa050475416f0" width="564" height="343" onerror="this.style.overflow='visible'"/> </div> </a> <div class="card-insight-body "> <h6 class="card-subtitle-alt font-weight-bold">Research</h6> <p class="font-weight-bold"><a href="/en/united-kingdom/insights/global-cities-retail-guide-europe">Global Cities Retail Guide Europe</a></p> <div class="card-text"> <div class="rich-text">Embark on a journey through Europe’s diverse and dynamic retail markets.</div> <span class="article-foot">2/13/2025</span> </div> </div> </div> </div> <div> <div class="card_noborder"> <a href="/ko-kr/insights/european-retail-radar"> <div class="insight-triangle"> <img class="card-img-top image-resizing h-auto" alt="ERRv2.jpg" src="https://cwg-p-001.sitecorecontenthub.cloud/api/public/content/eceb3df1e1764b66ac7ec84bbe8424f1?v=94127838" width="564" height="343" onerror="this.style.overflow='visible'"/> </div> </a> <div class="card-insight-body "> <h6 class="card-subtitle-alt font-weight-bold">Research</h6> <p class="font-weight-bold"><a href="/ko-kr/insights/european-retail-radar">European Retail Radar</a></p> <div class="card-text"> <div class="rich-text">Get a detailed overview of the retail real estate industry across Europe, backed by thorough research conducted on transactions in 13 European countries and 231 cities.</div> <span class="article-foot"><a href="/en/united-kingdom/people/sally-bruer">Sally Bruer</a> • 9/20/2024</span> </div> </div> </div> </div> <div> <div class="card_noborder"> <a href="/ko-kr/insights/sustainable-logistics"> <div class="insight-triangle"> <img class="card-img-top image-resizing h-auto" alt="Sustainable Logistics" src="https://cw-gbl-gws-prod.azureedge.net/-/media/cw/global/insights/2024/sustainable-logistics/sustainable-logistics-emea-report_web-card-small-750x456px.png?rev=f0cbc10257b44e8e983bc2ef60d09b03" width="564" height="343" onerror="this.style.overflow='visible'"/> </div> </a> <div class="card-insight-body "> <h6 class="card-subtitle-alt font-weight-bold">Research • Sustainability / ESG</h6> <p class="font-weight-bold"><a href="/ko-kr/insights/sustainable-logistics">Sustainable Logistics</a></p> <div class="card-text"> <div class="rich-text">The logistics sector stands at the crossroads of significant transformation, driven by the pressing need for sustainability improvement.</div> <span class="article-foot">9/10/2024</span> </div> </div> </div> </div> <div> <div class="card_noborder"> <a href="/ko-kr/insights/asset-optimisation-strategies"> <div class="insight-triangle"> <img class="card-img-top image-resizing h-auto" alt="office buildings" src="https://cw-gbl-gws-prod.azureedge.net/-/media/cw/global/insights/2024/24020_office-web-card-750x456-min.jpg?rev=fd05d1c4e9a24c6baa820870eb36a309" width="564" height="343" onerror="this.style.overflow='visible'"/> </div> </a> <div class="card-insight-body "> <h6 class="card-subtitle-alt font-weight-bold">Research</h6> <p class="font-weight-bold"><a href="/ko-kr/insights/asset-optimisation-strategies">Asset Optimisation Guides</a></p> <div class="card-text"> <div class="rich-text"><p>Explore the comprehensive asset optimization strategies designed to maximize the performance and value of real estate assets globally.</p></div> <span class="article-foot">2/26/2024</span> </div> </div> </div> </div> <div> <div class="card_noborder"> <a href="/ko-kr/insights/european-city-logistics"> <div class="insight-triangle"> <img class="card-img-top image-resizing h-auto" alt="City Logistics" src="https://cw-gbl-gws-prod.azureedge.net/-/media/cw/global/insights/2024/23175_emea-city-logistics-webcard.jpg?rev=40813fe201ef459e845d56e02e495a66" width="564" height="343" onerror="this.style.overflow='visible'"/> </div> </a> <div class="card-insight-body "> <h6 class="card-subtitle-alt font-weight-bold">Research</h6> <p class="font-weight-bold"><a href="/ko-kr/insights/european-city-logistics">European City Logistics: Adapting to a Post-Pandemic World</a></p> <div class="card-text"> <div class="rich-text">Discover the evolving strategies in city logistics real estate across European cities in the post-pandemic era with Cushman & Wakefield's expert insights</div> <span class="article-foot"><a href="/en/united-kingdom/people/sally-bruer">Sally Bruer</a> • 1/25/2024</span> </div> </div> </div> </div> <div> <div class="card_noborder"> <a href="/ko-kr/insights/nearshoring-emea"> <div class="insight-triangle"> <img class="card-img-top image-resizing h-auto" alt="Nearshoring Opportunities for Real Estate in EMEA" src="https://cw-gbl-gws-prod.azureedge.net/-/media/cw/emea/united-kingdom/insights/2023/nearshoring/nearshoring-report_card.jpg?rev=b4d7d4b179c148ca89e904f3411c05f6" width="564" height="343" onerror="this.style.overflow='visible'"/> </div> </a> <div class="card-insight-body "> <h6 class="card-subtitle-alt font-weight-bold">Research</h6> <p class="font-weight-bold"><a href="/ko-kr/insights/nearshoring-emea">Nearshoring EMEA</a></p> <div class="card-text"> <div class="rich-text">Cushman & Wakefield’s EMEA Nearshoring report provides valuable insights into the advantages of nearshoring, the changing dynamics of global manufacturing, and the impact on various industries and locations. Download a free copy to find out more.</div> <span class="article-foot"><a href="/en/united-kingdom/people/sally-bruer">Sally Bruer</a> • 6/6/2023</span> </div> </div> </div> </div> <div> <div class="card_noborder"> <a href="/ja-jp/japan/insights/main-streets-across-the-world"> <div class="insight-triangle"> <img class="card-img-top image-resizing h-auto" alt="Retail Mall" src="https://cw-gbl-gws-prod.azureedge.net/-/media/cw/global/insights/2024/main-streets-2024/msatw_2024_gws---webcard.jpg?rev=eafa75bd65f44b3ea7c7191e143041c1" width="564" height="343" onerror="this.style.overflow='visible'"/> </div> </a> <div class="card-insight-body "> <h6 class="card-subtitle-alt font-weight-bold">Research</h6> <p class="font-weight-bold"><a href="/ja-jp/japan/insights/main-streets-across-the-world">Main Streets Across the World 2024</a></p> <div class="card-text"> <div class="rich-text">34th Edition.</div> <span class="article-foot"><a href="/en/united-states/people/barrie-scardina">Barrie 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