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Your current IP address is 8.222.208.146. </p> <div class="paragraphbreak" style="margin-top:0.5em"></div><div style="font-size: 16px;"> <p>Even while globally blocked, you will <i>usually</i> still be able to edit pages on <a href="https://meta.wikimedia.org/wiki/" class="extiw" title="m:">Meta-Wiki</a>. </p> </div> <div class="paragraphbreak" style="margin-top:0.5em"></div><div style="font-size: 16px;"> <p>If you believe you were blocked by mistake, you can find additional information and instructions in the <a href="https://meta.wikimedia.org/wiki/Special:MyLanguage/No_open_proxies" class="extiw" title="m:Special:MyLanguage/No open proxies">No open proxies</a> global policy. Otherwise, to discuss the block please <a href="https://meta.wikimedia.org/wiki/Steward_requests/Global" class="extiw" title="m:Steward requests/Global">post a request for review on Meta-Wiki</a>. 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Later, [[haute couture]] became an influence, and was in turn influenced by streetwear.<ref>{{cite news|url=https://www.vogue.com/article/slam-jam-luca-benini-interview-pitti-uomo |title=Think Streetwear Is a New Phenomenon? Meet Luca Benini, Who Started the Hype 30 Years Ago |last=Yotka |first=Steff |date=12 January 2019 |work=Vogue |access-date=12 January 2019}}</ref> Streetwear centers on comfortable clothing and accessories such as [[jeans]], [[T-shirt]]s, [[baseball cap]]s, and [[sneakers]]. Brands may create exclusivity through [[artificial scarcity]]; enthusiasts follow particular brands and try to obtain limited edition releases, including via [[proxy purchases]].<ref>{{cite web |url=https://www.bbc.com/news/newsbeat-46474431 |title=Rental fashion: How luxury streetwear is changing the industry |last=Baggs |first=Michael |date=10 December 2018 |website=BBC Newsbeat |publisher=British Broadcasting Corporation |access-date=10 January 2019}}</ref><ref>{{cite web |title=What is Street Wear? |url=http://www.wisegeek.com/what-is-streetwear-clothing.htm |website=Wisegeek |quote=...it is usually centered upon casual, comfortable pieces such as jeans, t-shirts, baseball caps, and sneakers. It is also influenced by hip-hop and skateboarding styles as well as 1980s nostalgia, and often features bold colors, graphic prints, and retro designs and logos.}}</ref> ==History== Streetwear style is generally accepted to have been born out of the New York City hip-hop culture of the late [[1980s in fashion#Rap and hip hop|1970s and early 1980s]], with elements of Los Angeles surf culture.<ref>{{Cite web|date=2 October 2018|title=How Hip-Hop Left a Lasting Influence on Streetwear & Fashion|url=https://www.highsnobiety.com/p/hip-hop-streetwear-fashion-influence/|access-date=9 July 2020|website=Highsnobiety}}</ref> Early streetwear in the 1970s and 1980s also took inspiration from the [[DIY ethic|do-it-yourself aesthetic]] of [[Punk fashion|punk]], Japanese street fashion, [[New wave music|new wave]], [[Heavy metal fashion|heavy metal]], and established legacy sportswear and [[workwear]] fashion brands such as [[Schott NYC]], [[Dr. Martens]], [[Kangol]], [[Fila (company)|Fila]] and [[Adidas]]. [[File:Stüssy KL 230509.jpg|thumb|upright|A Stüssy store in [[Kuala Lumpur]]]] In the late 1980s, surfboard designer [[Shawn Stussy]] began selling printed T-shirts featuring the same trademark signature he placed on his custom surfboards. Initially selling the items from his own car, Stussy expanded sales to boutiques once popularity increased.<ref name='San Francisco Chronicle 2005-11-06'>{{cite news | first=Steve | last=Sande | title=Street Threads | date=6 November 2005 | url =http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2005/11/06/LVG8AFH0RR1.DTL | work =[[San Francisco Chronicle]] | access-date = 12 August 2009 }}</ref><ref name="Time 1991-02-11">{{cite magazine|url=http://www.time.com/time/magazine/article/0,9171,972287,00.html|url-access=subscription|title=Style: Where Surf Meets Rap|date=11 February 1991|magazine=Time|access-date=10 September 2009|archive-url=https://web.archive.org/web/20100216125229/http://www.time.com/time/magazine/article/0,9171,972287,00.html|archive-date=16 February 2010|url-status=dead}}</ref><ref name='SoJones 2009-08-05'>{{cite web |url=http://www.sojones.com/news/1407-throwback-comeback-stussy/ |title=Throwback Comeback: Stussy |access-date=12 August 2009 |last=Breinholt |first=Jacob |date=5 August 2009 |work=SoJones |archive-date=13 March 2013 |archive-url=https://web.archive.org/web/20130313043100/http://www.sojones.com/news/1407-throwback-comeback-stussy/ |url-status=dead }}</ref> Then as sales peaked, [[Stüssy]] moved into exclusive sales to create product scarcity, which established streetwear's focus on T-shirts and exclusivity.<ref name="Bobby Hundreds"/> [[File:Timberland Shoes 1.jpg|thumb|upright|Timberland boots are an everyday shoe in streetwear.]] In the early 1990s, burgeoning record labels associated with popular hip-hop acts like [[Tommy Boy Records]], [[Def Jam Recordings]], and [[Delicious Vinyl]] began selling branded merchandise embroidered onto [[letterman (sports)|letterman]] and workwear jackets made by companies like [[Carhartt]].<ref>[https://www.nytimes.com/1992/11/29/style/thing-the-carhartt-jacket.html The Carhartt Jacket] by Michel Marriott, 29 November 1992.</ref> By mid-decade, influences included skateboarding and [[gangsta rap]]. Professional American sports franchises have had a significant impact on the scene, especially the [[New York Yankees]], [[Los Angeles Raiders]] and [[Chicago Bulls]] caps and jackets, with their production of oversized team jerseys, as well as boots from [[The Timberland Company]] and the latest shoe design releases from [[Nike, Inc.]] Brand launches by the chief executives of record companies followed, with [[Russell Simmons]] of Def Jam launching his [[Phat Farm]] label, [[Sean Combs]] of Bad Boy with [[Sean John]], and [[Jay-Z]] and [[Damon Dash]] of [[Roc-a-Fella Records]] launching [[Rocawear]]. ===Luxury sportswear=== [[Jil Sander (brand)|Jil Sander]] was the earliest luxury fashion brand to collaborate with a sportswear firm, Adidas, on a co-creation project in 1998.<ref>{{Cite web |date=2021-01-05 |title=Collaboration between luxury and sportswear: what are the roots? |url=https://www.heuritech.com/articles/industry-analysis/luxury-teams-up-with-sports/ |access-date=2023-01-22 |website=Heuritech}}</ref> Since then, the advent of "[[bling]]" culture saw established luxury brands make inroads into the market, with [[Burberry]], [[Gucci]] and [[Fendi]] making appearances in films and hip hop videos. Singer [[Pharrell Williams]] partnered with fashion designer and [[A Bathing Ape]] creator, [[Nigo]], to create [[Billionaire Boys Club (clothing retailer)|Billionaire Boys Club]],<ref>{{Cite web |last=Cook |first=Xerxes |date=2015-11-27 |title=English Inspiration {{!}} The Brain Behind Japan's Biggest Streetwear Brand |url=https://amuse.vice.com/en_us/article/zm5x9e/japans-biggest-streetwear-brand |access-date=2021-08-07 |website=Amuse |publisher=[[Vice Media]]}}</ref> credited with mixing Japanese street fashion and streetwear and increasing their visibility in high fashion.<ref name="Oral_History">{{Cite web |last1=Blagrove |first1=Kadia |last2=La Puma |first2=Joe |last3=Deleon |first3=Jian |date=Dec 3, 2013 |title=The Oral History of Billionaire Boys Club and Icecream |url=https://www.complex.com/style/2013/12/oral-history-bbc-icecream |access-date=2022-10-28 |website=[[Complex Networks|Complex]]}}</ref> Fashion clothing manufacturers began to follow the streetwear companies, co-opting the idea of very limited edition capsule collections, known as "drops", using social media and product scarcity as marketing tools.<ref>{{cite web |url=http://www.bbc.com/capital/story/20180205-the-hype-machine-streetwear-and-the-business-of-scarcity |title=The hype machine: Streetwear and the business of scarcity |last=Fowler |first=Damian |date=5 February 2018 |website=BBC Capital |publisher=British Broadcasting Corporation |access-date=10 January 2019}}</ref><ref>{{Cite web |last=Berlinger |first=Max |date=2019-02-26 |title=Why streetwear brands are now billion-dollar concerns |url=https://www.voguebusiness.com/companies/next-big-streetwear-brands-supreme-palace-off-white |access-date=2023-02-17 |website=[[Vogue (magazine)|Vogue Business]]}}</ref> In the 2010s, some streetwear brands were coveted as much as the most historically elite fashion brands. ''[[Complex Magazine]]'' named Stüssy, [[Supreme (brand)|Supreme]], and A Bathing Ape as the top streetwear brands,<ref name="Bobby Hundreds">{{cite news|url=http://www.complex.com/style/the-greatest-streetwear-brands/ |first=Bobby|last=Hundreds|title=50 Greatest Streetwear Brands of All Time|work= [[Complex Magazine]] |date=21 June 2011}}</ref> and many went on to collaborate on prized high fashion capsule collections such as Supreme x [[Louis Vuitton]], Fila x Fendi, A Bathing Ape x [[Comme des Garcons]], and Stüssy x [[Dior]].<ref>{{Cite web |last=Sawyer |first=Jonathan |date=2019-12-04 |title=Kim Jones Takes Shawn Stussy's Artwork to "Couture Levels of Technique" in Dior's Fall 2020 Collection |url=https://www.highsnobiety.com/p/dior-stussy-fall-2020/ |access-date=2022-10-29 |website=[[Highsnobiety]]}}</ref> [[File:Alexander Wang Photo by Ed Kavishe Fashion Wire Press.jpg|thumb|upright|[[Alexander Wang (designer)|Alexander Wang]] developed "luxury sportswear" in his eponymous brand.]] Contemporary streetwear has an increasing influence on haute couture, and has itself been influenced by runway shows. Designers such as [[Virgil Abloh]] and [[Raf Simons]] have had a large impact on the evolution of streetwear through their influence on hip hop and popular culture.<ref>{{cite magazine|url=https://www.nssmag.com/en/fashion/11481/raf-simons|title=Why is streetwear obsessed with Raf Simons?|magazine=nss magazine|date=1 June 2017|first=Valerio|last=Coretti}}</ref><ref>{{Cite web |last=Schneier |first=Matthew |date=2022-08-31 |title=What's Next for Off-White After Virgil? |url=https://www.thecut.com/article/virgil-abloh-louis-vuitton-future-of-off-white.html |access-date=2022-09-04 |website=The Cut}}</ref> Other designers such as [[Demna Gvasalia]], creative director of [[Vetements]] and [[Balenciaga]], championed trends such as the chunky sneaker<ref>{{cite news|url=https://www.nytimes.com/2018/07/25/style/sneakers-balenciaga-triple-s.html|first=Jon|last=Caramanica|date=25 July 2018|title=My 8-Month Search for $900 Sneakers|work=[[The New York Times]]}}</ref> and oversized hoodie.<ref>{{cite web|url=https://www.racked.com/2016/3/2/11139622/what-is-vetements|title=What Is Vetements and Why Is Everyone Freaking Out?|first=Nicola|last=Fumo|date=2 March 2016|work=[[Racked]]}}</ref> Streetwear is an inclusive style in fashion as it is gender neutral and often designed by people of many different ethnicities and backgrounds.<ref>{{Cite web|url=https://wearzeitgeist.com/streetwear/what-is-streetwear-fashion|title=What is Streetwear? The 411 on Fashion's Biggest Buzzword}}</ref> == Hypebeast culture == "Hypebeast" (occasionally "hype beast") culture is a colloquial term that at first was considered a [[derogatory term]] until the Hong Kong journalist and businessman [[Kevin Ma]]<ref>{{Cite web |last=Bishop |first=Jordan |date=Jun 28, 2016 |title=HYPEBEAST Founder Kevin Ma On Innovation, Learning, And Hong Kong |url=https://www.forbes.com/sites/bishopjordan/2016/06/28/hypebeast-founder-kevin-ma-on-innovation-learning-and-hong-kong/ |access-date=2022-10-29 |website=[[Forbes]]}}</ref> [[reappropriated]] it as the name of his fashion blog, ''[[Hypebeast (website)|Hypebeast]]''.<ref>{{Cite web|url=https://qz.com/quartzy/1623507/streetwears-impact-on-fashion-goes-beyond-hoodies-and-t-shirts/|title=Streetwear is what happens to fashion when consumers start dictating the terms|last=Bain|first=Marc|website=Quartzy|date=22 May 2019 |language=en|access-date=20 November 2019}}</ref> Even after Ma's fashion blog expanded to a world-famous website, hypebeast still had some negative connotation in the US: namely a lack of authenticity and an interest only in following existing trends.<ref>{{Cite web|url=https://registerforum.org/3437/news/hypebeast-culture/|title=Hypebeast Culture|last=Weissburg|first=Josie|website=The Register Forum|access-date=20 November 2019}}</ref> In the UK, hypebeast is a [[pejorative]] for a [[hipster subculture|hipster]] who appropriates designer streetwear and buys only the latest releases, in an ironic imitation of mainstream celebrities like [[Kanye West]].<ref>{{Cite web |last=Bassil |first=Ryan |date=October 25, 2019 |title=What Happened to the Hipster? |url=https://www.vice.com/en/article/evjq77/hypebeast-new-hipster-mens-fashion-lifestyle |access-date=2022-10-29 |website=[[Vice (magazine)|Vice]]}}</ref> Even though many people will refer to themselves as hypebeasts, taking it as a term of endearment (much like the evolution of the term [[otaku]] in Japanese popular culture) others still respond to the negative connotation.<ref name=":0">{{Cite web|url=https://www.complex.com/style/2013/08/evolution-of-the-hypebeast/|title=The Evolution of the Hypebeast: An Illustrated Guide|website=Complex|language=en|access-date=20 November 2019}}</ref> With a growing trend of prominent brand names and logos on clothing, there has been a development of "hypebeast culture" connected to streetwear as of the mid-2000s. Hypebeasts are defined as buying clothes and accessories to impress others.<ref>{{Cite web|url=https://www.bustle.com/articles/97047-what-is-a-hypebeast-5-important-aspects-of-the-hypebeast-lifestyle|title=All Your Questios About Hypebeasts, Answered|website=Bustle|date=14 July 2015 |language=en|access-date=7 September 2019}}</ref> This trend is inspired by a 1990s fashion for clothing covered in brand names and logos.<ref>{{Cite web|url=https://footwearnews.com/2018/fashion/trends/logo-mania-trend-90s-fendi-fila-asics-518423/|title=Will the '90s Logo Trend Last? Here's What the Experts Have to Say|last=Groce|first=Nia|date=15 March 2018|website=Footwear News|language=en|access-date=7 September 2019}}</ref> Hypebeasts usually wear a variety of name brands at once to boast their affluence and display popular trends. Another component of "hypebeast culture" is the link to resellers. Resellers will purchase an upcoming trending sneaker to resell it at a higher asking price later. The resale market and hypebeasts can profit from brands by purchasing them for the trend rather than their cultural significance.<ref>{{Cite web |last=Le |first=Nicholas |date=11 October 2018 |title=Streetwear resale culture on rise, becomes source of profit for students |url=https://thecampanile.org/2018/10/11/streetwear-resale-culture-on-rise-becomes-source-of-profit-for-students/ |access-date=8 August 2021 |website=The Campanile}}</ref> == Sneaker collecting == {{Main|Sneaker collecting}} [[Sneakers]] have been a part of streetwear since the late 1970s.<ref>{{Cite journal|last1=Matthews|first1=Delisia|last2=Cryer-Coupet|first2=Qiana|last3=Degirmencioglu|first3=Nimet|date=5 January 2021|title=I wear, therefore I am: investigating sneakerhead culture, social identity, and brand preference among men|journal=Fashion and Textiles|volume=8|issue=1|doi=10.1186/s40691-020-00228-3|issn=2198-0802|doi-access=free}}</ref> By the late 1980s, sneaker collecting had become a major part of the streetwear subculture, due in large part to [[Air Jordan]]s, the signature shoes of basketballer [[Michael Jordan]].<ref>{{Cite journal|last=Denny|first=Iain|date=17 March 2020|title=The sneaker – marketplace icon|journal=Consumption Markets & Culture|volume=24|issue=5|pages=456–467|doi=10.1080/10253866.2020.1741357|issn=1025-3866|doi-access=free}}</ref> Another sneaker of streetwear has been the [[Air Force 1 (shoe)|Nike Air Force 1]], popularized in the hip hop, [[Trap music|trap]], and [[Grime (music genre)|grime]] scenes.<ref name="Air Force 1">{{cite web |last1=Warnett |first1=Gary |title=The Forgotten History of the White on White Air Force 1, Nike's Perfect Sneaker |url=https://www.complex.com/sneakers/2017/01/nike-air-force-1-history |website=[[Complex (magazine)|Complex]] |access-date=31 January 2019 |date=25 January 2017}}</ref> Although styles of shoes have changed, the link between sneaker culture and streetwear remains strong. The sneaker market is approximately valued at $85 billion USD in 2022 and is predicted to reach $120 billion by 2026.<ref>{{Cite web |last=Braithwaite |first=Naomi |date=May 17, 2021 |title=The history of sneakers: from commodity to cultural icon |url=https://theconversation.com/the-history-of-sneakers-from-commodity-to-cultural-icon-127268 |access-date=7 March 2022 |website=The Conversation |language=en}}</ref><ref>{{cite web | url=https://www.statista.com/statistics/1017918/sneakers-market-value-forecast-worldwide/ | title=Global: Sneakers market value worldwide 2012-2025 }}</ref> ==See also== {{Wiktionary|streetwear}} * [[Athleisure]] * [[Gorpcore]] * [[Ready-to-wear]] * [[Street style]] ==References== {{Reflist}} {{Fashion}} [[Category:1990s fashion]] [[Category:2000s fashion]] [[Category:2010s fashion]] [[Category:2020s fashion]] [[Category:Culture of Los Angeles]] [[Category:Hip hop fashion]] [[Category:Sneaker culture]] [[Category:Street fashion]] </textarea><div 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