Boost Revenue and Profitable Growth with Trade Promotion Management

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500"> <div class="col text-center col-xs-12 col-sm-12 col-md-12 col-lg-12"> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div class=" columns-wrapper bg-snow "> <div class="container"> <div class="row columns-wrapper "> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-10 col-md-10 col-lg-10"><div class="headingComponent parbase section"> <h1 id="boost-revenue-and-profitable-growth-with-trade-promotion-management" class=" h1 text-night text-left salesforce-sans-light margin-30-top-lg margin-10-bottom-lg " style="; "> <span class=" header-text "> Boost Revenue and Profitable Growth with Trade Promotion Management </span> </h1> </div> <div class="headingComponent parbase section"> <h2 id="billions-in-trade-spend-goes-unevaluated-every-year-are-you-getting-your-moneys-worth" class=" h3 text-stratus text-left salesforce-sans-bold col-lg-12 margin-30-bottom-lg " style="; "> <span class=" header-text "> Billions in trade spend goes unevaluated every year. Are you getting your money’s worth? </span> </h2> </div> <div class="socialMediaSharingComponent section"> <div> <div class="share-icon-row margin-20-bottom-lg margin-10-bottom-sm"> <div class="share-icon"> <a target="_blank" href="https://www.facebook.com/sharer/sharer.php?u=https://www.salesforce.com/resources/guides/tpm-guide-form/" title="Facebook" alt="Facebook"> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/facebook-day.svg?version=2024101" alt="Facebook" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> <div class="share-icon"> <a class="twitter" target="_blank" href="https://twitter.com/intent/tweet?url=https://www.salesforce.com/resources/guides/tpm-guide-form/&text=Boost%20Revenue%20and%20Profitable%20Growth%20with%20Trade%20Promotion%20Management&via=@salesforce" title="Twitter" alt="Twitter" data-pagetitle="Boost Revenue and Profitable Growth with Trade Promotion Management"> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/twitter-day.svg?version=2024101" alt="Twitter" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> <div class="share-icon"> <a target="_blank" href="https://www.linkedin.com/cws/share?url=https://www.salesforce.com/resources/guides/tpm-guide-form/" title="LinkedIn" alt="LinkedIn"> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/linkedin-day.svg?version=2024101" alt="LinkedIn" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> </div> </div> </div> <div class="bodyCopyComponent parbase section"><div class=" text-size-default line-height-default "> Consumer goods businesses spend hundreds of millions of dollars on promotions every year. Yet despite huge budgets, <a href="http://poinstitute.com/wp-content/uploads/2017/07/QuriPaperonPromotionalPerformance-2.pdf">72%</a> of these promotions won’t break even, and <a href="https://www.salesforce.com/blog/challenges-consumer-goods-retail-relationships/">more than half</a> suffer from poor execution. Companies know they need to find a better way to manage their trade spend if they want to drive profitable growth and achieve success now. The question is: How? </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-20-top-sm margin-0-top-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-6 col-sm-6 col-md-3 col-lg-3"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive margin-30-top-sm " alt="72 percent of promotions won't break even" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/industries/consumer-goods/RCG_TPMGuide_Article_72-v2.png"/> </div> </div> </div> <div class="col text-left col-xs-6 col-sm-6 col-md-9 col-lg-9"><div class="spacerComponent parbase section"><div class="spacer hidden-xs hidden-sm" style="height:30px;"></div> </div> <div class="headingComponent parbase section"> <h2 id="despite-huge-budgets-72-of-promotions-wont-break-even" class=" h3 text-stratus text-left salesforce-sans-bold col-lg-12 margin-30-top-lg margin-20-bottom-lg " style="; "> <span class=" header-text "> Despite huge budgets, 72% of promotions won’t break even. </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-30-bottom-lg text-size-footnote line-height-32 "> “<a href="http://poinstitute.com/wp-content/uploads/2017/07/QuriPaperonPromotionalPerformance-2.pdf">Winning Through More Insightful, Better Executed Promotions</a>,” Promotion Optimization Institute, <a href="https://traxretail.com/resources/winning-through-better-promotions-trax-poi/">August 2019</a>. </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-30-bottom-lg text-size-default line-height-default "> <p>Consumer goods (CG) companies can unlock a bigger return on their trade spend investment if they can spot and scale their most profitable programs quickly. The answers lie in their data, but right now, promotions are so cumbersome to track that billions in spending goes unevaluated. In fact, <a href="https://pathtopurchaseiq.com/trade-promotion-management-2019-new-tech-old-tricks" target="_blank">60% of businesses</a> rely on spreadsheet-driven processes that don’t use real-time data, don’t connect with AI-driven analysis, and are difficult to manipulate at the account level.</p> <p>To keep up in the face of <a href="https://www.inquirer.com/business/shrinkflation-2022-rising-prices-inflation-profits-20220315.html" target="_blank">stiff industry headwinds</a>, help your key account managers stay focused on building strategic partnerships instead of updating or investigating promotions. The good news is you can take control of your trade spend investment by optimizing your digital tools.</p> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-rain bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style="min-height: 400px; 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-11 col-md-11 col-lg-11"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-6 col-md-6 col-lg-6"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-30-top-lg margin-30-top-sm margin-10-top-xs margin-10-bottom-lg margin-0-bottom-xs margin-10-left-lg margin-0-left-md margin-0-left-sm column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-10-top-sm margin-10-top-xs margin-0-bottom-lg margin-0-bottom-xs margin-0-left-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style="min-height: 100px; 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h3 id="grow-profits-now-with-effective-trade-promotion-management" class=" avantgarde-m text-stratus text-left avant-garde-demi col-xs-10 col-sm-11 col-lg-11 margin-20-top-lg margin-10-bottom-xs margin-10-left-lg margin-0-left-md margin-0-left-sm margin-20-left-xs " style="; "> <span class=" header-text "> Grow profits now with effective trade promotion management. </span> </h3> </div> <div class="headingComponent parbase section"> <p id="inside-this-guide-learn-how-to" class=" avantgarde-medium text-cirrus text-left avant-garde-demi col-xs-10 col-sm-11 col-lg-11 margin-10-top-lg margin-10-top-md margin-10-top-sm margin-10-top-xs margin-10-bottom-xs margin-10-left-lg margin-0-left-md margin-0-left-sm margin-20-left-xs " style="; "> <span class=" header-text "> Inside this guide, learn how to: </span> </p> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-bottom-lg text-size-default line-height-32 "> <ul class="enhanced-unordered-list"> <li>Streamline account planning to save sales reps time</li> <li>Optimize trade promotion to drive profitable growth</li> <li>Maximize margins by scaling your top-performing programs faster</li> <li>Track and analyze 100% of your promotions</li> <li>Empower teams with real-time data for smarter decisions</li> </ul> </div> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive margin-10-top-lg " alt="Boost revenue and growth with modern trade promotion management" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/industries/consumer-goods/tpm-guide-form.png"/> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-6 col-md-6 col-lg-6"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin--10-top-xs margin-10-bottom-lg margin-0-bottom-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="formContainerV2 parbase section"><div class="form-container-v2 sfdc-form-day sfdc-form-closed sfdc-form-small "> <div class="form-header-wrap"> <div class="headingComponent parbase section"> <p id="fill-out-the-form-to-access-the-report" class=" h3 text-night text-left salesforce-sans-light col-sm-12 col-md-12 col-lg-12 margin--10-top-xs margin-10-right-lg margin-10-bottom-lg margin-0-left-lg " style="; "> <span class=" header-text "> Fill out the form to access the report. </span> </p> </div>  </div>  <form name="reg_form" method="post" class="form-builder-form sfdc-form-adaptive-label " data-sfdc-form="dynamic:true,signup:false,event:false,paginated:false,formType:lead,cookieRead:true,cookieWrite:true,closeTimeout:-1,minHeight:,disableDB:false,locale:en_us,submitEvent:"> <input type="hidden" name="skipForm" value="true"/> <input type="hidden" data-skip-form name="mcloudFormName" value="GLOB_MAIN_T2L1_OCMS_LCS1"/> <input type="hidden" data-skip-form name="conf_page"/> <input type="hidden" data-skip-form name="FormCampaignId" value="7013y000002le0mAAA"/> <input type="hidden" data-skip-form name="Lead.Primary_Product_Interest__c" value="Multi-Product"/> <input type="hidden" data-skip-form name="PartnerPromoCode" value="None"/> <input type="hidden" data-skip-form name="tab_campaign_id"/> <input type="hidden" data-skip-form name="formCategory"/> <input type="hidden" data-skip-form name="DriverCampaignId" value="70130000000sUVq"/> <input class="sr-hidden" type="text" name="Region__c" autocomplete="off" tabindex="-1" aria-hidden="true"/> <input class="sr-hidden" type="checkbox" name="validForm" autocomplete="off" tabindex="-1" aria-hidden="true"/> <div class="fields-container section"> <div class="fields-wrapper clearfix"> <div class="field-container-50"><div class="firstName textFieldInput section"> <div class="field "> <input id="UserFirstName" type="text" name="UserFirstName" aria-required="true" required="true"/> <label for="UserFirstName" class="placeholder"> First name </label> <span class="error-msg">Enter your first name</span> </div> </div> </div> <div class="field-container-50"><div class="lastName textFieldInput section"> <div class="field "> <input id="UserLastName" type="text" name="UserLastName" aria-required="true" required="true"/> <label for="UserLastName" class="placeholder"> Last name </label> <span class="error-msg">Enter your last name</span> </div> </div> </div> </div> </div> <div class="fields-container section"> <div class="fields-wrapper clearfix"> <div class="field-container-50"><div class="title textFieldInput section"> <div class="field "> <input id="UserTitle" type="text" name="UserTitle" aria-required="true" required="true"/> <label for="UserTitle" class="placeholder"> Job title </label> <span class="error-msg">Enter your title</span> </div> </div> </div> <div class="field-container-50"><div class="emailInput textFieldInput section"> <div class="field "> <input autocomplete="email" id="UserEmail" type="email" name="UserEmail" aria-required="true" required="true"/> <label for="UserEmail" class="placeholder"> Email </label> <span class="error-msg">Enter a valid email address</span> </div> </div> </div> </div> </div> <div class="fields-container section"> <div class="fields-wrapper clearfix"> <div class="field-container-50"><div class="company textFieldInput section"> <div class="field hide " data-db-field aria-hidden="true"> <input id="CompanyName" type="text" name="CompanyName" placeholder="Company" aria-required="true" required="true"/> <label for="CompanyName" class="placeholder"> Company </label> <span class="error-msg">Enter your company name</span> </div> </div> </div> <div class="field-container-50"><div class="companyEmployees selectFieldInput section"> <div class="field hide" data-db-field aria-hidden="true"> <select id="CompanyEmployees" name="CompanyEmployees" aria-required="true" required="true"> <option disabled label="Employees" selected value="">Employees</option> <option value="10">1 - 20 employees</option> <option value="95">21 - 200 employees</option> <option value="500">201 - 10,000 employees</option> <option value="15000">10,001+ employees</option> </select> <label for="CompanyEmployees" class="placeholder">Employees</label> <span class="error-msg">Select the number of employees</span> </div> </div> </div> </div> </div> <div class="fields-container section"> <div class="fields-wrapper clearfix"> <div class="field-container-50"><div class="phoneInput textFieldInput section"> <div class="field "> <input id="UserPhone" type="tel" name="UserPhone" aria-required="true" required="true"/> <label for="UserPhone" class="placeholder"> Phone </label> <span class="error-msg">Enter a valid phone number</span> </div> </div> </div> <div class="field-container-50"><div class="industry selectFieldInput section"> <div class="field "> <select id="Lead.Industry" name="Lead.Industry" aria-required="true" required="true"> <option disabled label="Industry" selected value="">Industry</option> <option value="Automotive">Automotive</option> <option value="Communications">Communications</option> <option value="Financial Services">Financial Services</option> <option value="Health Care">Healthcare</option> <option value="Tech">Tech</option> <option value="Higher_Ed">Education</option> <option value="Life Sciences">Life Sciences</option> <option value="Manufacturing">Manufacturing</option> <option value="Media">Media</option> <option value="Nonprofit">Nonprofit</option> <option value="Public Sector">Public Sector</option> <option value="Retail Consumer">Retail & Consumer Goods</option> <option value="Energy and Utilities">Energy and Utilities</option> <option value="Other">Other</option> </select> <label for="Lead.Industry" class="placeholder">Industry</label> <span class="error-msg">Select your industry</span> </div> </div> </div> </div> </div> <div class="country-state-group section"> <div class="cntry-wrap section"> <div class="country_field selectFieldInput"> <div class="field "> <select id="CompanyCountry" name="CompanyCountry" aria-required="true" required="true"> <option disabled label="Country/Region" selected value="">Country/Region</option> </select> <label for="CompanyCountry" class="placeholder">Country/Region</label> <span class="error-msg">Select your country</span> </div> </div> </div> <div class="state-wrap section" style="display: none;"> <div class="state_field selectFieldInput"> <div class="field "> <select id="CompanyState" name="CompanyState" aria-required="false" required="false"> <option disabled label="State/Province" selected value="">State/Province</option> </select> <label for="CompanyState" class="placeholder">State/Province</label> <span class="error-msg">Select your state/province</span> </div> </div> </div> <div class="checkboxInput select-all section hide"> <div> <div class="field"> <input class="sr-only " type="checkbox" id="agree_to_all" name="agree_to_all" value="on"/> <div class="checkbox-ui" data-input-check></div> <div class="checkbox-ui-label"> Agree to all disclosures below. </div> </div> </div> </div></div> <div class="checkboxInput section"> <div class="hide " aria-hidden="true " data-legal-type="optIn">  <div class="field"> <input class="sr-only" type="checkbox" id="Lead.InfoEmail__c" name="Lead.InfoEmail__c" value="Lead.InfoEmail__c"/> <div class="checkbox-ui" data-input-check></div> <div class="checkbox-ui-label"> Yes, I would like to receive marketing communications regarding Salesforce products, services, and events. I can unsubscribe at a later time. </div> </div> </div> </div> <div class="checkboxInput section"><div class="safeharbor-wrapper hide-checkbox"> <div data-legal-type="disclosure">  <div class="field"> <input class="sr-only" type="checkbox" id="Accept_Terms__c" name="Accept_Terms__c"/> <div class="checkbox-ui" data-input-check></div> <div class="checkbox-ui-label"> By registering I confirm that I have read and agree to the <a href="https://www.salesforce.com/company/privacy/full_privacy.jsp" target="_blank">Privacy Statement</a>. </div> <span class="safeharbor-err-msg error-msg-block"> This field is required. </span> </div> </div> </div></div> <div class="section"><div class="new"></div> </div><div class="iparys_inherited"><div class="form_fields_par iparsys parsys"></div> </div> <div style="display: none;" class="type-captcha section"><div class="field g-recaptcha"></div> <span class="error-msg">Please Complete Captcha</span> </div> <div class="hidden"> <input type="hidden" data-skip-form name="formResourcePath" value="{820a5fb4f6b3d1aa38615a079f0b9895ff644dc85fad9acf5d91e28af2acc7a7521a30e785f6316998ba72ec184ca091f8cbd2f4782ace2aa6e43a1b663df0ee2e1aa3d064af81dc747d88f9aeda82d8d5bfa3647546cdfe53d87508ff345cc292c56b1a84044ec5d40e4bec0597a4a077f910c1e1cee0e59f6b371f3e57b69d46393629e43e3f711f2a94bd99d60c5f455d54bf89da74f5daef97af083fb9a6928a6a4ace648e12337b4e14edfcd06e7f17e223b7396d4bef4f8e4de1e1af718279059638f186209d7b2c580f7f12abd661983652a93124d19fa5247d0d46fb}"/> </div> <div class="form_submit_button submitButton buttonCTAItemComponent parbase"> <button name="Get the Guide" type="submit" class="submit btn btn-lg btn-primary salesforce-sans-regular btn-left ">Get the Guide</button> </div> <div class="form-footer-wrap"> </div> <div class="control-rule-prevent-submit hidden"></div> </form> <div class="conf-content hidden" data-form-conf> <div class="buttonCTAComponent parbase section"> <div class="margin-10-top-lg text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg btn-primary salesforce-sans-regular " data-content-replacement-close-color="sfdc-swap-button-day" href="/resources/guides/tpm-guide-form/tpm-guide-playbook/" target="_blank"> <span> Read now </span> </a> </div> </div> </div></div> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h2 id="more-resources" class=" h1 text-night text-left salesforce-sans-light margin-40-top-lg margin-30-top-xs margin-20-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> More Resources </span> </h2> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper margin-0-bottom-sm column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-40-top-xs margin-60-bottom-lg margin-40-bottom-xs bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/plus/experience/Dreamforce_2022/series/Consumer_Goods/episode/episode-s1e2?d=cta-resources-1" data-new-window="true"> <a href="https://www.salesforce.com/plus/experience/Dreamforce_2022/series/Consumer_Goods/episode/episode-s1e2?d=cta-resources-1" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs" target="_blank"></a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive margin-0-top-lg margin-0-bottom-lg " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/industries/consumer-goods/tpm-rc-card-1.png"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <p id="video" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-top-lg margin-10-top-md margin-10-top-sm margin-10-top-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> Video </span> </p> </div> <div class="headingComponent parbase section"> <p id="drive-profitable-growth-by-winning-at-the-shelf" class=" h3 text-cirrus text-left salesforce-sans-regular hidden-xs margin-10-bottom-lg sales-head-1" style="; " data-equalize="sales-head-1"> <span class=" header-text "> Drive profitable growth by winning at the shelf. </span> </p> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.com/plus/experience/Dreamforce_2022/series/Consumer_Goods/episode/episode-s1e2"></a> </div> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-60-bottom-lg margin-40-bottom-xs bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="/form/industries/consumer-goods-demo/?d=cta-resources-2" data-new-window="true"> <a href="/form/industries/consumer-goods-demo/?d=cta-resources-2" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs" title="Salesforce Consumer Goods Demo - Salesforce.com" target="_blank">Salesforce Consumer Goods Demo - Salesforce.com</a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive margin-0-top-lg margin-0-bottom-lg " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/industries/consumer-goods/cg-overview-demo-rc.png"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <p id="demo" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-top-lg margin-10-top-md margin-10-top-sm margin-10-top-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> Demo </span> </p> </div> <div class="headingComponent parbase section"> <p id="salesforce-for-consumer-goods" class=" h3 text-cirrus text-left salesforce-sans-regular hidden-xs margin-10-bottom-lg sales-head-1" style="; " data-equalize="sales-head-1"> <span class=" header-text "> Salesforce for Consumer Goods </span> </p> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="/form/industries/consumer-goods-demo/">Salesforce Consumer Goods Demo - Salesforce.com</a> </div> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-60-bottom-lg margin-40-bottom-sm bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/form/events/webinars/form-rss/3999716?d=cta-resources-3" data-new-window="true"> <a href="https://www.salesforce.com/form/events/webinars/form-rss/3999716?d=cta-resources-3" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs" target="_blank"></a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive margin-0-top-lg margin-0-bottom-lg " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/industries/consumer-goods/cg-new-year-webinar-rc.png"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <p id="webinar" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-top-lg margin-10-top-md margin-10-top-sm margin-10-top-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> Webinar </span> </p> </div> <div class="headingComponent parbase section"> <p id="consumer-goods-new-year-new-plan-new-savings" class=" h3 text-cirrus text-left salesforce-sans-regular hidden-xs margin-10-bottom-lg sales-head-1" style="; " data-equalize="sales-head-1"> <span class=" header-text "> Consumer Goods: New Year. New Plan. New Savings. </span> </p> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.com/form/events/webinars/form-rss/3999716"></a> </div> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs hidden-sm hidden-md hidden-lg columns-wrapper margin-0-bottom-sm column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-40-top-xs margin-60-bottom-lg margin-40-bottom-xs bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="/form/industries/retail/trade-promotions-management/?d=cta-resources-1" data-new-window="true"> <a href="/form/industries/retail/trade-promotions-management/?d=cta-resources-1" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs" title="Grow profits now with effective trade promotion management." target="_blank">Grow profits now with effective trade promotion management.</a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive margin-0-top-lg margin-0-bottom-lg " alt="A B2B employee working on a tablet" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/industries/consumer-goods/RCG_TPMGuide_Article_BR_1_768x432.jpg"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <p id="demo" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-top-lg margin-10-top-md margin-10-top-sm margin-10-top-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> Demo </span> </p> </div> <div class="headingComponent parbase section"> <p id="trade-promotion-management" class=" h3 text-cirrus text-left salesforce-sans-regular hidden-xs margin-10-bottom-lg sales-head-1" style="; " data-equalize="sales-head-1"> <span class=" header-text "> Trade Promotion Management </span> </p> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="/form/industries/retail/trade-promotions-management/">Grow profits now with effective trade promotion management.</a> </div> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-60-bottom-lg margin-40-bottom-xs bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/products/analytics/overview/?d=cta-resources-2" data-new-window="true"> <a href="https://www.salesforce.com/products/analytics/overview/?d=cta-resources-2" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs" target="_blank"></a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive margin-0-top-lg margin-0-bottom-lg " alt="Logo lockup reading "Leading Through Change"" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/industries/consumer-goods/tableau-crm-analytics-overview-desktop-732x432.png"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <p id="interactive-page" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-top-lg margin-10-top-md margin-10-top-sm margin-10-top-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> Interactive Page </span> </p> </div> <div class="headingComponent parbase section"> <p id="up-level-your-analytics-and-put-stale-data-in-the-past" class=" h3 text-cirrus text-left salesforce-sans-regular hidden-xs margin-10-bottom-lg sales-head-1" style="; " data-equalize="sales-head-1"> <span class=" header-text "> Up-level your analytics and put stale data in the past. </span> </p> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.com/products/analytics/overview/"></a> </div> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-60-bottom-lg margin-40-bottom-sm bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="/form/industries/retail/capturing-growth-opportunities/?d=cta-resources-3" data-new-window="true"> <a href="/form/industries/retail/capturing-growth-opportunities/?d=cta-resources-3" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs" title="Capturing growth opportunities with category expansion." target="_blank">Capturing growth opportunities with category expansion.</a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive margin-0-top-lg margin-0-bottom-lg " alt="Tablet on a desk with image of Astro delivering a package" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/industries/consumer-goods/RCG_TPMGuide_Article_BR_3_768x432.jpg"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <p id="webinar" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-top-lg margin-10-top-md margin-10-top-sm margin-10-top-xs margin-10-bottom-lg " style="; 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