Innovation & Knowledge : Customer Experience

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<section class="block-publications-list additional-styling"> <ul class="list"> <li><div class="block-category-name"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/search?search=Customer%20Experience&f[0]=idea%3A180921"> Customer Experience </a> </div> <div class="list-item"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/close-and-personal"> <h3>Up close and personal: Humanising omnichannel</h3> <img src="/web/20230122220827im_/https://www.ipsos.com/sites/default/files/styles/170x92/public/ct/publication/2022-01/florist.jpg?itok=rflureP4" width="170" height="92" alt="Humanising omnichannel | Ipsos" loading="lazy" typeof="foaf:Image"/> <p> Humanising omnichannel means seamless customer journeys are just the start. </p> </a> <time datetime="2022-01-03" data-format="j F Y">3 January 2022</time> <div class="block-business-area"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/search?search="> </a> </div> </div> </li> <li><div class="block-category-name"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/search?search=Customer%20Experience&f[0]=idea%3A180921"> Customer Experience </a> </div> <div class="list-item"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/bridging-brand-experience-gap"> <h3>Bridging the Brand Experience Gap</h3> <img src="/web/20230122220827im_/https://www.ipsos.com/sites/default/files/styles/170x92/public/ct/publication/2021-09/customer-mobile-payment.jpg?itok=C8NAKd8o" width="170" height="92" alt="Brand Experience | Ipsos" loading="lazy" typeof="foaf:Image"/> <p> How to align brand promise and customer experience for business success </p> </a> <time datetime="2021-09-23" data-format="j F Y">23 September 2021</time> <div class="block-business-area"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/search?search="> </a> </div> </div> </li> </ul> </section> <div class="product-preview content-wider-gray"> <div class="wrapp-container"> <h3>Features</h3> <div class="product-preview__content-wrapper"> <picture class="product-preview__picture"> <img src="/web/20230122220827im_/https://www.ipsos.com/sites/default/files/styles/hp_product_223x135/public/ct/product/2018-03/Ipsos_Update_2017_8.jpg?itok=xMI5vshA" width="223" height="135" alt="" loading="lazy" typeof="foaf:Image"/> </picture> <div class="product-preview__content"> <h5>Discover Ipsos Update</h5> A selection of the latest research and thinking from Ipsos teams around the world. <p><a href="/web/20230122220827/https://www.ipsos.com/en-eg/ipsos-update" class="read-more-link">Ipsos Update</a></p> </div> </div> <div class="product-preview__see-also"> <span>See also:</span> <ul><li><a href="/web/20230122220827/https://www.ipsos.com/en-eg/economic-pulse-world" class="read-more-link">Economic Pulse of the World</a></li></ul> </div> </div> </div> <section class="block-publications-list gtm-publications-block"> <ul class="list"> <li data-position="1"><div class="block-category-name"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/search?f%5B0%5D=idea:180921"> Customer Experience </a> </div> <div class="list-item"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/got30-ipsos-vodcast"> <img src="/web/20230122220827im_/https://www.ipsos.com/sites/default/files/styles/112x68/public/ct/publication/2021-08/GOT30%20LOGO.jpg?itok=fLrYl5ry" width="112" height="68" alt="gOT30 LOGO" loading="lazy" typeof="foaf:Image"/> <h3>Got30: An Ipsos vodcast</h3> <p> Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance. We publish new videos every other week. </p> </a> <time datetime="2021-06-21" data-format="j F Y">21 June 2021</time> <div class="block-business-area"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/search?search="> </a> </div> </div> </li> <li data-position="2"><div class="block-category-name"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/search?f%5B0%5D=idea:180921"> Customer Experience </a> </div> <div class="list-item"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/service-smile-0"> <img src="/web/20230122220827im_/https://www.ipsos.com/sites/default/files/styles/112x68/public/ct/publication/2021-09/land.jpg?itok=hTxsKEX4" width="112" height="68" alt="Service with a smile cover" loading="lazy" typeof="foaf:Image"/> <h3>Service with a smile?</h3> <p> Delivering customer experience in the face of mask wearing. </p> </a> <time datetime="2021-03-01" data-format="j F Y">1 March 2021</time> <div class="block-business-area"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/search?search="> </a> </div> </div> </li> <li data-position="3"><div class="block-category-name"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/search?f%5B0%5D=idea:180921"> Customer Experience </a> </div> <div class="list-item"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/staying-close-your-customers"> <img src="/web/20230122220827im_/https://www.ipsos.com/sites/default/files/styles/112x68/public/ct/publication/2020-04/istock-1214907390.jpg?itok=_eeEGma0" width="112" height="68" alt="Staying close to your customers | Ipsos" loading="lazy" typeof="foaf:Image"/> <h3>Staying close to your customers</h3> <p> Why customer experience still matters amid COVID-19 and social distancing. </p> </a> <time datetime="2020-04-09" data-format="j F Y">9 April 2020</time> <div class="block-business-area"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/search?search="> </a> </div> </div> </li> <li data-position="4"><div class="block-category-name"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/search?f%5B0%5D=idea:180921"> Customer Experience </a> </div> <div class="list-item"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/mind-gap-why-what-brand-promises-and-what-it-delivers-matter"> <img src="/web/20230122220827im_/https://www.ipsos.com/sites/default/files/styles/112x68/public/ct/publication/2020-06/mind_the_gap.jpg?itok=cSaXclOp" width="112" height="68" alt="Mind the Promise Experience Gap " loading="lazy" typeof="foaf:Image"/> <h3>Mind the gap: Why what a brand promises and what it delivers matter</h3> <p> What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising. </p> </a> <time datetime="2019-05-31" data-format="j F Y">31 May 2019</time> <div class="block-business-area"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/search?search="> </a> </div> </div> </li> <li data-position="5"><div class="block-category-name"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/search?f%5B0%5D=idea:180921"> Customer Experience </a> </div> <div class="list-item"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/designing-better-mystery-shopping-programme"> <img src="/web/20230122220827im_/https://www.ipsos.com/sites/default/files/styles/112x68/public/ct/news_and_polls/2022-03/shopper.jpg?itok=UtvdvflZ" width="112" height="68" alt="Designing a Better Mystery Shopping Programme | Ipsos" loading="lazy" typeof="foaf:Image"/> <h3>Designing a better mystery shopping programme</h3> <p> A seven-step guide for organisations to derive more value from a better mystery shopping programme. </p> </a> <time datetime="2019-05-31" data-format="j F Y">31 May 2019</time> <div class="block-business-area"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/search?search="> </a> </div> </div> </li> <li data-position="6"><div class="block-category-name"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/search?f%5B0%5D=idea:180921"> Customer Experience </a> </div> <div class="list-item"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/third-moment-truth-why-sustainable-packaging-became-corporate-necessity"> <img src="/web/20230122220827im_/https://www.ipsos.com/sites/default/files/styles/112x68/public/ct/publication/2020-06/main_picture_.png?itok=n-PnKHNt" width="112" height="68" alt="" loading="lazy" typeof="foaf:Image"/> <h3>The third moment of truth: Why sustainable packaging became a corporate necessity</h3> <p> As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability </p> </a> <time datetime="2019-01-29" data-format="j F Y">29 January 2019</time> <div class="block-business-area"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/search?search=Consumer%20Goods"> Consumer Goods </a> </div> </div> </li> <li data-position="7"><div class="block-category-name"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/search?f%5B0%5D=idea:180921"> Customer Experience </a> </div> <div class="list-item"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/behavioural-science-cpg-disrupting-customer-experience"> <img src="/web/20230122220827im_/https://www.ipsos.com/sites/default/files/styles/112x68/public/ct/publication/2018-11/the_behavioural_science_of_cpg_disrupting_the_customer_experience_ipsos.jpg?itok=84_g5nHy" width="112" height="68" alt="The Behavioural Science of CPG: Disrupting the customer experience | Ipsos" loading="lazy" typeof="foaf:Image"/> <h3>The Behavioural Science of CPG: Disrupting the customer experience</h3> <p> One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality. </p> </a> <time datetime="2018-11-30" data-format="j F Y">30 November 2018</time> <div class="block-business-area"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/search?search="> </a> </div> </div> </li> <li data-position="8"><div class="block-category-name"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/search?f%5B0%5D=idea:180921"> Customer Experience </a> </div> <div class="list-item"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/four-ways-agile-research-will-evolve-drive-innovation"> <img src="/web/20230122220827im_/https://www.ipsos.com/sites/default/files/styles/112x68/public/ct/news_and_polls/2020-03/agile_research.jpg?itok=2TobWmL8" width="112" height="68" alt="Four Ways Agile Research Will Evolve to Drive Innovation" loading="lazy" typeof="foaf:Image"/> <h3>Four Ways Agile Research Will Evolve to Drive Innovation</h3> <p> In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean? </p> </a> <time datetime="2018-09-05" data-format="j F Y">5 September 2018</time> <div class="block-business-area"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/search?search="> </a> </div> </div> </li> <li data-position="9"><div class="block-category-name"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/search?f%5B0%5D=idea:180921"> Customer Experience </a> </div> <div class="list-item"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/mystery-shopping-luxury-industry"> <img src="/web/20230122220827im_/https://www.ipsos.com/sites/default/files/styles/112x68/public/ct/publication/2018-07/jewelry.jpg?itok=oZtBDkjM" width="112" height="68" alt="Mystery Shopping in the Luxury Industry | Ipsos" loading="lazy" typeof="foaf:Image"/> <h3>Mystery Shopping in the Luxury Industry</h3> <p> In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy. </p> </a> <time datetime="2018-07-23" data-format="j F Y">23 July 2018</time> <div class="block-business-area"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/search?search=Luxury"> Luxury </a> </div> </div> </li> <li data-position="10"><div class="block-category-name"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/search?f%5B0%5D=idea:180921"> Customer Experience </a> </div> <div class="list-item"> <a href="/web/20230122220827/https://www.ipsos.com/en-eg/how-mystery-shopping-drives-better-automotive-cx-performance"> <img src="/web/20230122220827im_/https://www.ipsos.com/sites/default/files/styles/112x68/public/ct/publication/2019-11/shopper_automotive.jpg?itok=sf7aT9uX" width="112" height="68" alt="How Mystery Shopping Drives Better Automotive CX Performance | Ipsos" loading="lazy" typeof="foaf:Image"/> <h3>How Mystery Shopping Drives Better Automotive CX Performance</h3> <p> Changing Gear - What should an automotive mystery shopping programme focus on? 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