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Supporting communities, developing fans - Our Work - The Walk - Integrated Marketing & Communications Agency

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data-overlay="5" data-vc-parallax-image="https://www.thewalk.au/media/5604-H1-inbound-Marketing-AWS-dev-hero-1920x1080px.jpg" class="vc_row wpb_row vc_row-fluid vc_custom_1620779049233 vc_row-has-fill imagebg parallax"> <div class="background-image-holder"> <img decoding="async" alt="pic" src="https://www.thewalk.au/media/5604-H1-inbound-Marketing-AWS-dev-hero-1920x1080px.jpg" /> </div> <div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h1 class="text-center">Supporting communities, developing fans</h1> <p class="text-center">Amazon Web Services, Australia</p> </div> </div> </div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p class="lead">AWS (Amazon Web Services) has built the leading cloud platform and has a passionate community of developers, architects and engineers building state-of-the-art cloud-based solutions every day. Supporting their community became increasingly important as the activities from them began to grow. AWS came to The Walk agency because we’re trusted partners, AWS-users ourselves, and one of the few agencies with proven expertise in marketing to IT audiences. Our job was to bring these stories to life.</p> </div> </div> <div class="vc_empty_space" style="height: 30px"><span class="vc_empty_space_inner"></span></div><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h5>The destination</h5> <p>AWS exists in a very competitive marketplace alongside Google and Microsoft who are constantly trying to convert AWS users into customers. But AWS is the market leader by far and is responsible for some of the greatest cloud innovation journeys. With the passionate AWS community becoming increasingly active, we were tasked with capturing the stories within the community and turning those into assets AWS could take to market to further drive community engagement.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h5>The route</h5> <p>We wanted to capture the real-life impact of AWS on community members’ lives, so we took advantage of the very first AWS Community Day event and ensured we were there to bring these stories to life. We planned set interviews with select customers, as well as conducted a series of interviews in a vox-pop style with AWS&#8217;s first employee, the well-known and loved, Jeff Barr.</p> </div> </div> </div></div></div></div> <div class="wpb_text_column wpb_content_element vc_custom_1581562724112" > <div class="wpb_wrapper"> <h5>The Walk</h5> <p>Resulting from the raft of content we produced from not just the Community Day, but other events, we designed a multi-channel campaign utilising a range of carefully crafted assets to get the results we were after. This included a guide for community members looking to start their own User Groups, social assets to promote the events and written editorials to showcase the customer stories. In the end, our work contributed to the best growth rate of all markets around the world and achieved or even beat set KPIs.</p> <p>Here&#8217;s a look at some of the video assets we produced:</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_sep_color_grey vc_separator-has-text" ><span class="vc_sep_holder vc_sep_holder_l"><span class="vc_sep_line"></span></span><h4>AWS Community Day hype reel</h4><span class="vc_sep_holder vc_sep_holder_r"><span class="vc_sep_line"></span></span> </div> <div class="video-cover"> <div class="background-image-holder"><img fetchpriority="high" decoding="async" width="1920" height="1080" src="https://www.thewalk.au/media/5604-AWS-dev-community-day-vdo-thumbnail.jpg" class="attachment-full size-full" alt="" srcset="https://www.thewalk.au/media/5604-AWS-dev-community-day-vdo-thumbnail.jpg 1920w, https://www.thewalk.au/media/5604-AWS-dev-community-day-vdo-thumbnail-300x169.jpg 300w, https://www.thewalk.au/media/5604-AWS-dev-community-day-vdo-thumbnail-1024x576.jpg 1024w, https://www.thewalk.au/media/5604-AWS-dev-community-day-vdo-thumbnail-768x432.jpg 768w, https://www.thewalk.au/media/5604-AWS-dev-community-day-vdo-thumbnail-1536x864.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></div> <div class="video-play-icon"></div> <video controls> <source src="https://media.thewa.lk/5654/5654-Community-Day-hype-reel.mp4" type="video/mp4"> <video:thumbnail_loc>https://www.thewalk.au/media/5604-AWS-dev-community-day-vdo-thumbnail.jpg</video:thumbnail_loc> <video:title>Supporting communities, developing fans</video:title> <video:description>With the passionate AWS community becoming increasingly active, we were tasked with capturing the stories within the community and turning that into assets AWS could take to market to further drive community engagement.</video:description> <video:uploadDate>May 28, 2020</video:uploadDate> </video> </div> <div class="vc_empty_space" style="height: 64px"><span class="vc_empty_space_inner"></span></div><div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_sep_color_grey vc_separator-has-text" ><span class="vc_sep_holder vc_sep_holder_l"><span class="vc_sep_line"></span></span><h4>AWS Community Day vox-pops</h4><span class="vc_sep_holder vc_sep_holder_r"><span class="vc_sep_line"></span></span> </div> <div class="video-cover"> <div class="background-image-holder"><img decoding="async" width="1920" height="1080" src="https://www.thewalk.au/media/5654-AWS-Community-Day-VoxPops-thumbnail.jpg" class="attachment-full size-full" alt="" srcset="https://www.thewalk.au/media/5654-AWS-Community-Day-VoxPops-thumbnail.jpg 1920w, https://www.thewalk.au/media/5654-AWS-Community-Day-VoxPops-thumbnail-300x169.jpg 300w, https://www.thewalk.au/media/5654-AWS-Community-Day-VoxPops-thumbnail-1024x576.jpg 1024w, https://www.thewalk.au/media/5654-AWS-Community-Day-VoxPops-thumbnail-768x432.jpg 768w, https://www.thewalk.au/media/5654-AWS-Community-Day-VoxPops-thumbnail-1536x864.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></div> <div class="video-play-icon"></div> <video controls> <source src="https://media.thewa.lk/5654/5654-AWS-Community-Day-VoxPops-1.mp4" type="video/mp4"> <video:thumbnail_loc>https://www.thewalk.au/media/5654-AWS-Community-Day-VoxPops-thumbnail.jpg</video:thumbnail_loc> <video:title>Supporting communities, developing fans</video:title> <video:description>With the passionate AWS community becoming increasingly active, we were tasked with capturing the stories within the community and turning that into assets AWS could take to market to further drive community engagement.</video:description> <video:uploadDate>May 28, 2020</video:uploadDate> </video> </div> <div class="vc_empty_space" style="height: 64px"><span class="vc_empty_space_inner"></span></div><div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_sep_color_grey vc_separator-has-text" ><span class="vc_sep_holder vc_sep_holder_l"><span class="vc_sep_line"></span></span><h4>Afterpay testimonial</h4><span class="vc_sep_holder vc_sep_holder_r"><span class="vc_sep_line"></span></span> </div> <div class="video-cover"> <div class="background-image-holder"><img decoding="async" width="1920" height="1080" src="https://www.thewalk.au/media/5604-AWS-dev-Afterpay-vdo-thumbnail.jpg" class="attachment-full size-full" alt="" srcset="https://www.thewalk.au/media/5604-AWS-dev-Afterpay-vdo-thumbnail.jpg 1920w, https://www.thewalk.au/media/5604-AWS-dev-Afterpay-vdo-thumbnail-300x169.jpg 300w, https://www.thewalk.au/media/5604-AWS-dev-Afterpay-vdo-thumbnail-1024x576.jpg 1024w, https://www.thewalk.au/media/5604-AWS-dev-Afterpay-vdo-thumbnail-768x432.jpg 768w, https://www.thewalk.au/media/5604-AWS-dev-Afterpay-vdo-thumbnail-1536x864.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></div> <div class="video-play-icon"></div> <video controls> <source src="https://media.thewa.lk/5654/5654-Testimonials-Afterpay.mp4" type="video/mp4"> <video:thumbnail_loc>https://www.thewalk.au/media/5604-AWS-dev-Afterpay-vdo-thumbnail.jpg</video:thumbnail_loc> <video:title>Supporting communities, developing fans</video:title> <video:description>With the passionate AWS community becoming increasingly active, we were tasked with capturing the stories within the community and turning that into assets AWS could take to market to further drive community engagement.</video:description> <video:uploadDate>May 28, 2020</video:uploadDate> </video> </div> <div class="vc_empty_space" style="height: 64px"><span class="vc_empty_space_inner"></span></div><div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_sep_color_grey vc_separator-has-text" ><span class="vc_sep_holder vc_sep_holder_l"><span class="vc_sep_line"></span></span><h4>Astute Payroll testimonial</h4><span class="vc_sep_holder vc_sep_holder_r"><span class="vc_sep_line"></span></span> </div> <div class="video-cover"> <div class="background-image-holder"><img loading="lazy" decoding="async" width="1920" height="1080" src="https://www.thewalk.au/media/5604-AWS-dev-Astute-vdo-thumbnail.jpg" class="attachment-full size-full" alt="" srcset="https://www.thewalk.au/media/5604-AWS-dev-Astute-vdo-thumbnail.jpg 1920w, https://www.thewalk.au/media/5604-AWS-dev-Astute-vdo-thumbnail-300x169.jpg 300w, https://www.thewalk.au/media/5604-AWS-dev-Astute-vdo-thumbnail-1024x576.jpg 1024w, https://www.thewalk.au/media/5604-AWS-dev-Astute-vdo-thumbnail-768x432.jpg 768w, https://www.thewalk.au/media/5604-AWS-dev-Astute-vdo-thumbnail-1536x864.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></div> <div class="video-play-icon"></div> <video controls> <source src="https://media.thewa.lk/5654/5654-Testimonials-Astute-Payroll.mp4" type="video/mp4"> <video:thumbnail_loc>https://www.thewalk.au/media/5604-AWS-dev-Astute-vdo-thumbnail.jpg</video:thumbnail_loc> <video:title>Supporting communities, developing fans</video:title> <video:description>With the passionate AWS community becoming increasingly active, we were tasked with capturing the stories within the community and turning that into assets AWS could take to market to further drive community engagement.</video:description> <video:uploadDate>May 28, 2020</video:uploadDate> </video> </div> <div class="vc_empty_space" style="height: 64px"><span class="vc_empty_space_inner"></span></div><div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_sep_color_grey vc_separator-has-text" ><span class="vc_sep_holder vc_sep_holder_l"><span class="vc_sep_line"></span></span><h4>Stackery testimonial</h4><span class="vc_sep_holder vc_sep_holder_r"><span class="vc_sep_line"></span></span> </div> <div class="video-cover"> <div class="background-image-holder"><img loading="lazy" decoding="async" width="1920" height="1080" src="https://www.thewalk.au/media/6158-Stackery-video-thumbnail.jpg" class="attachment-full size-full" alt="" srcset="https://www.thewalk.au/media/6158-Stackery-video-thumbnail.jpg 1920w, https://www.thewalk.au/media/6158-Stackery-video-thumbnail-300x169.jpg 300w, https://www.thewalk.au/media/6158-Stackery-video-thumbnail-1024x576.jpg 1024w, https://www.thewalk.au/media/6158-Stackery-video-thumbnail-768x432.jpg 768w, https://www.thewalk.au/media/6158-Stackery-video-thumbnail-1536x864.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></div> <div class="video-play-icon"></div> <video controls> <source src="https://media.thewa.lk/5654/5654-Testimonials-Stackery.mp4" type="video/mp4"> <video:thumbnail_loc>https://www.thewalk.au/media/6158-Stackery-video-thumbnail.jpg</video:thumbnail_loc> <video:title>Supporting communities, developing fans</video:title> <video:description>With the passionate AWS community becoming increasingly active, we were tasked with capturing the stories within the community and turning that into assets AWS could take to market to further drive community engagement.</video:description> <video:uploadDate>May 28, 2020</video:uploadDate> </video> </div> <div class="vc_empty_space" style="height: 64px"><span class="vc_empty_space_inner"></span></div><div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_sep_color_grey vc_separator-has-text" ><span class="vc_sep_holder vc_sep_holder_l"><span class="vc_sep_line"></span></span><h4>Artificial Intelligence &amp; Machine Learning Community Tour</h4><span class="vc_sep_holder vc_sep_holder_r"><span class="vc_sep_line"></span></span> </div> <div class="video-cover"> <div class="background-image-holder"><img loading="lazy" decoding="async" width="1920" height="1080" src="https://www.thewalk.au/media/5823-Roadshow-video-Melbourne-thumbnail.jpg" class="attachment-full size-full" alt="" srcset="https://www.thewalk.au/media/5823-Roadshow-video-Melbourne-thumbnail.jpg 1920w, https://www.thewalk.au/media/5823-Roadshow-video-Melbourne-thumbnail-300x169.jpg 300w, https://www.thewalk.au/media/5823-Roadshow-video-Melbourne-thumbnail-1024x576.jpg 1024w, https://www.thewalk.au/media/5823-Roadshow-video-Melbourne-thumbnail-768x432.jpg 768w, https://www.thewalk.au/media/5823-Roadshow-video-Melbourne-thumbnail-1536x864.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></div> <div class="video-play-icon"></div> <video controls> <source src="https://media.thewa.lk/5823/5823-Roadshow-video-Melbourne-edit-3.mp4" type="video/mp4"> <video:thumbnail_loc>https://www.thewalk.au/media/5823-Roadshow-video-Melbourne-thumbnail.jpg</video:thumbnail_loc> <video:title>Supporting communities, developing fans</video:title> <video:description>With the passionate AWS community becoming increasingly active, we were tasked with capturing the stories within the community and turning that into assets AWS could take to market to further drive community engagement.</video:description> <video:uploadDate>May 28, 2020</video:uploadDate> </video> </div> <div class="vc_empty_space" style="height: 64px"><span class="vc_empty_space_inner"></span></div><div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_sep_color_grey vc_separator-has-text" ><span class="vc_sep_holder vc_sep_holder_l"><span class="vc_sep_line"></span></span><h4>AWS Container Day social media promotion</h4><span class="vc_sep_holder vc_sep_holder_r"><span class="vc_sep_line"></span></span> </div> <div class="wpb_single_image wpb_content_element vc_align_left"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="1920" height="1024" src="https://www.thewalk.au/media/5604-H1-inbound-Marketing-AWS-dev-fb-img-1920x1080px.jpg" class="vc_single_image-img attachment-full" alt="" title="5604-H1-inbound-Marketing-AWS-dev-fb-img-1920x1080px" srcset="https://www.thewalk.au/media/5604-H1-inbound-Marketing-AWS-dev-fb-img-1920x1080px.jpg 1920w, https://www.thewalk.au/media/5604-H1-inbound-Marketing-AWS-dev-fb-img-1920x1080px-300x160.jpg 300w, https://www.thewalk.au/media/5604-H1-inbound-Marketing-AWS-dev-fb-img-1920x1080px-1024x546.jpg 1024w, https://www.thewalk.au/media/5604-H1-inbound-Marketing-AWS-dev-fb-img-1920x1080px-768x410.jpg 768w, https://www.thewalk.au/media/5604-H1-inbound-Marketing-AWS-dev-fb-img-1920x1080px-1536x819.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></div> </figure> </div> <div class="vc_empty_space" style="height: 64px"><span class="vc_empty_space_inner"></span></div><div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_sep_color_grey vc_separator-has-text" ><span class="vc_sep_holder vc_sep_holder_l"><span class="vc_sep_line"></span></span><h4>AWS Container Day stickers for a give-away during the event</h4><span class="vc_sep_holder vc_sep_holder_r"><span class="vc_sep_line"></span></span> </div> <div class="wpb_single_image wpb_content_element vc_align_left"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="1920" height="1024" src="https://www.thewalk.au/media/5604-H1-inbound-Marketing-AWS-dev-stickers-img-1920x1080px.jpg" class="vc_single_image-img attachment-full" alt="" title="5604-H1-inbound-Marketing-AWS-dev-stickers-img-1920x1080px" srcset="https://www.thewalk.au/media/5604-H1-inbound-Marketing-AWS-dev-stickers-img-1920x1080px.jpg 1920w, https://www.thewalk.au/media/5604-H1-inbound-Marketing-AWS-dev-stickers-img-1920x1080px-300x160.jpg 300w, https://www.thewalk.au/media/5604-H1-inbound-Marketing-AWS-dev-stickers-img-1920x1080px-1024x546.jpg 1024w, https://www.thewalk.au/media/5604-H1-inbound-Marketing-AWS-dev-stickers-img-1920x1080px-768x410.jpg 768w, https://www.thewalk.au/media/5604-H1-inbound-Marketing-AWS-dev-stickers-img-1920x1080px-1536x819.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></div> </figure> </div> <div class="vc_empty_space" style="height: 64px"><span class="vc_empty_space_inner"></span></div><div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_sep_color_grey vc_separator-has-text" ><span class="vc_sep_holder vc_sep_holder_l"><span class="vc_sep_line"></span></span><h4>User Group Guide with infographic</h4><span class="vc_sep_holder vc_sep_holder_r"><span class="vc_sep_line"></span></span> </div> <div class="wpb_single_image wpb_content_element vc_align_left"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="1920" height="1080" src="https://www.thewalk.au/media/6168-AWS-developer-marketing-portfolio-UG-mockup-1_1920x1080px.jpg" class="vc_single_image-img attachment-full" alt="" title="6168-AWS-developer-marketing-portfolio-UG-mockup-1_1920x1080px" srcset="https://www.thewalk.au/media/6168-AWS-developer-marketing-portfolio-UG-mockup-1_1920x1080px.jpg 1920w, https://www.thewalk.au/media/6168-AWS-developer-marketing-portfolio-UG-mockup-1_1920x1080px-300x169.jpg 300w, https://www.thewalk.au/media/6168-AWS-developer-marketing-portfolio-UG-mockup-1_1920x1080px-1024x576.jpg 1024w, https://www.thewalk.au/media/6168-AWS-developer-marketing-portfolio-UG-mockup-1_1920x1080px-768x432.jpg 768w, https://www.thewalk.au/media/6168-AWS-developer-marketing-portfolio-UG-mockup-1_1920x1080px-1536x864.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></div> </figure> </div> <div class="vc_empty_space" style="height: 64px"><span class="vc_empty_space_inner"></span></div><div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_sep_color_grey vc_separator-has-text" ><span class="vc_sep_holder vc_sep_holder_l"><span class="vc_sep_line"></span></span><h4>User Group Guide infographic video</h4><span class="vc_sep_holder vc_sep_holder_r"><span class="vc_sep_line"></span></span> </div> <div class="video-cover"> <div class="background-image-holder"><img loading="lazy" decoding="async" width="1920" height="1080" src="https://www.thewalk.au/media/5895-AWS-developer-marketing-portfolio-UG-video_thumb_1920x1080px.jpg" class="attachment-full size-full" alt="" srcset="https://www.thewalk.au/media/5895-AWS-developer-marketing-portfolio-UG-video_thumb_1920x1080px.jpg 1920w, https://www.thewalk.au/media/5895-AWS-developer-marketing-portfolio-UG-video_thumb_1920x1080px-300x169.jpg 300w, https://www.thewalk.au/media/5895-AWS-developer-marketing-portfolio-UG-video_thumb_1920x1080px-1024x576.jpg 1024w, https://www.thewalk.au/media/5895-AWS-developer-marketing-portfolio-UG-video_thumb_1920x1080px-768x432.jpg 768w, https://www.thewalk.au/media/5895-AWS-developer-marketing-portfolio-UG-video_thumb_1920x1080px-1536x864.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></div> <div class="video-play-icon"></div> <video controls> <source src="https://media.thewa.lk/5876/5876-user-group-infographic.mp4" type="video/mp4"> <video:thumbnail_loc>https://www.thewalk.au/media/5895-AWS-developer-marketing-portfolio-UG-video_thumb_1920x1080px.jpg</video:thumbnail_loc> <video:title>Supporting communities, developing fans</video:title> <video:description>With the passionate AWS community becoming increasingly active, we were tasked with capturing the stories within the community and turning that into assets AWS could take to market to further drive community engagement.</video:description> <video:uploadDate>May 28, 2020</video:uploadDate> </video> </div> </div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"><section class="vc_cta3-container"><div class="vc_general vc_cta3 vc_cta3-style-classic vc_cta3-shape-rounded vc_cta3-align-center vc_cta3-color-white vc_cta3-icon-size-md vc_cta3-actions-bottom vc_custom_1622239897410"><div class="vc_cta3_content-container"><div class="vc_cta3-content"><header class="vc_cta3-content-header"></header><h3>Ready to harness the power of storytelling to engage with your audience?</h3> <p>Video can be a great medium to tell complex stories quickly, but making those videos work hard and deliver results is where the real art of integrated marketing comes in.</p> <p>Talk to The Walk to see how we can make integrated marketing work for you.</p> </div><div class="vc_cta3-actions"><div class="vc_btn3-container vc_btn3-center" ><a style="background-color:#f26322; color:#ffffff;" class="vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-round vc_btn3-style-custom" href="https://www.thewalk.au/contact/" title="">Contact The Walk</a></div></div></div></div></section></div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section> <div class="clearfix"></div></div><section class="pt0"> <div class="container"> <div class="row project__action"> <div class="col-sm-12 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} } ); /* ]]> */ </script> <div id="hcard" class="vcard hidden"> <span class="fn"></span> <div class="org">The Walk Agency</div> <a class="email" href="/cdn-cgi/l/email-protection#f682979a9db6829e9381979a9dd89783"><span class="__cf_email__" data-cfemail="186c797473586c707d6f79747336796d">[email&#160;protected]</span></a> <div class="adr"> <div class="street-address">2/166 Wellington Street, Collingwood</div> <span class="locality">Melbourne</span>, <span class="region">VIC</span>, <span class="postal-code">3006</span> <span class="country-name">Australia</span> </div> <div class="tel">+61 3 9973 0204</div> <div><span class="category">Marketing Agency</span>, <span class="category">Advertising Agency</span>, <span class="category">Digital Agency</span>, <span class="category">Creative Agency</span></div><p style="font-size:smaller;">.</p> </div> <div id="hcard" class="vcard hidden"> <span class="fn"></span> <div class="org">The Walk Agency</div> <a class="email" href="/cdn-cgi/l/email-protection#ee9a8f8285ae9a868b998f8285c08f9b"><span class="__cf_email__" data-cfemail="91e5f0fdfad1e5f9f4e6f0fdfabff0e4">[email&#160;protected]</span></a> <div class="adr"> <div class="street-address">28 Eenie Creek Road</div> <span class="locality">Noosaville</span>, <span class="postal-code">4566</span> <span class="country-name">Australia</span> </div> <div class="tel">+65 3158 2249</div> <div><span class="category">Marketing Agency</span>, <span class="category">Advertising Agency</span>, <span class="category">Digital Agency</span>, <span class="category">Creative Agency</span></div><p style="font-size:smaller;">.</p> </div> <!--Add the following script at the bottom of the web page (before </body></html>)--> <!-- <script type="text/javascript">function add_chatinline(){var hccid=42621707;var nt=document.createElement("script");nt.async=true;nt.src="https://mylivechat.com/chatinline.aspx?hccid="+hccid;var ct=document.getElementsByTagName("script")[0];ct.parentNode.insertBefore(nt,ct);} add_chatinline();</script> --> <!-- startup package 1 details --> <div class="modal-container startup" data-modal-index="1"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We&rsquo;ll sit down with your team to unpick what makes your business unique. We&rsquo;ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we&rsquo;ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers. <br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we&rsquo;re targeting, as part of the basic package we&rsquo;ll create a Google Search campaign to help you turn prospects into customers. <br><br> <strong>Website design &amp; development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div> <!-- startup package 2 details --> <div class="modal-container startup" data-modal-index="2"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We&rsquo;ll sit down with your team to unpick what makes your business unique. We&rsquo;ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we&rsquo;ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We&rsquo;ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we&rsquo;re targeting, as part of the medium package we&rsquo;ll create Facebook and a Google Search campaign to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we&rsquo;ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design &amp; development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns. <br><br> In this package, we will build a 1-3 page website tailored for your startup. Typically, this includes the home page, about us page and contact page. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we&rsquo;ll write and designs we produce.<br><br> Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div> <!-- startup package 3 details --> <div class="modal-container startup" data-modal-index="3"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We&rsquo;ll sit down with your team to unpick what makes your business unique. We&rsquo;ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we&rsquo;ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We&rsquo;ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we&rsquo;re targeting, as part of the pro package we&rsquo;ll create Facebook, Google Search and Google Display campaigns to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we&rsquo;ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design &amp; development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.<br><br> In this package, we will build a comprehensive website tailored for your startup. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce. The result is a website that stands out amongst competitors and engages with your audience. Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices. We’ll support you with minor website modifications and up-skill your team to make updates themselves.<br><br> <strong>Inbound marketing plan </strong><br> Inbound marketing is a technique for drawing customers to your brand with relevant content. All our work is optimised for search engines, meaning you can start to drive traffic without having to pay for it. This plan will be the beginning of your journey into the world of SEO. A successful long-term SEO strategy will mean your company is at the top of search page results when it matters.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div> <!-- Start of The Walk Zendesk Widget script --> <!-- <script id="ze-snippet" src="https://static.zdassets.com/ekr/snippet.js?key=267dffac-dc62-46b8-bf57-a5905aff6e06"></script> <script> zE('webWidget', 'hide'); function openWidget() { zE('webWidget', 'show'); zE('webWidget', 'open'); document.querySelector('#myLauncher').style.opacity = 0; }; zE('webWidget:on', 'close', function() { zE('webWidget', 'hide'); document.querySelector('#myLauncher').style.opacity = 1; }); </script> <!-- End of thewalk Zendesk Widget script --> <!-- <a class="btn btn--primary visible-lg" id="myLauncher" onclick="openWidget()"><i class="icon--pillar icon-Speach-Bubble"></i><span class="btn__text">Chat with us</span></a> <a class="btn btn--primary hidden-lg" id="myLauncher" onclick="openWidget()"><i class="icon--pillar icon-Speach-Bubble"></i></a> --> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script></body> </html>

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