Google Ads Management Services | Managed Ad Strategies

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The SEO Works have decades of combined experience in Google Ads, helping clients to set KPIs, create targeted ads, and generate a strong ROI. We help brands by understanding their specific goals and, from there, doing our own thorough research and planning before advising on the best Google Ads strategy. </span></p> <div class="service-button-container"> <a class="button button-green" href="https://www.seoworks.co.uk/contact-us/">REQUEST A QUOTE</a> <a class="button button-green" href="/campaign/ppc/">CASE STUDIES</a> <a class="button button-green" href="https://www.seoworks.co.uk/free-ppc-audit">RECEIVE A FREE PPC AUDIT</a> </div> </div> <div class="container center no-padding-top"> <div class="title"> <h2>Why use Google Ads Management?</h2> </div> <p><span style="font-weight: 400;">When planned and implemented correctly using strategies that are targeted and tailored to your audience, Google Ads can help to ensure your business’s profits are growing month-over-month. However when not utilised correctly or effectively, </span><a href="https://www.seoworks.co.uk/ppc-services/"><span style="font-weight: 400;">pay-per-click advertising</span></a><span style="font-weight: 400;"> can end up costing you a significant investment for little return – so working with experts is essential.</span></p> <p><span style="font-weight: 400;">We provide a range of Google ads management services, whether your brand is looking to specifically appear in the search results above or alongside competitors, whether you want more brand exposure through <a href="https://www.seoworks.co.uk/paid-social-media-services/youtube-advertising-agency/">video</a>, or you require support for display ads to appear across Google’s Display Network (GDN) websites. Our team of specialists is happy to advise on the best mix of channels, and most importantly, where to invest your money. </span></p> <p class="after-feature-content"><p><span style="font-weight: 400">We also offer the auditing of any existing Google ad campaigns you have running that may not be performing as you hoped, to identify areas for improvement and either build on these to ensure they are profitable or start from scratch with a new set of ads. </span></p> </p> </div> <div class="primary-color-bg"> <div class="container center "> <div class="title"> <h2>What are Google Ads management services?</h2> </div> <p><span style="font-weight: 400;">Google ads management services involve our team of specialists working with your brand to formulate and manage a Google Ads strategy that generates a return on investment. It’s not as simple as us just taking control of your Google Ad Manager account. Instead, we work with you, to ensure we know what your brand is trying to achieve with paid ads and how we can best help you do this over time. </span></p> <p><span style="font-weight: 400;">Google ads management allows your brand to work with experts to enable your business to get noticed, attract traffic, and generate conversions from ads in the search results. There are many different ad strategies out there and our team knows what works, when it works, and how best to implement these in a wide variety of industries and niches. For example, your goal may be to attract new customers, put yourself in front of existing customers with new offers, or ensure you are seen alongside key competitors. </span></p> <p class="after-feature-content"><p><span style="font-weight: 400">We also offer the auditing of any existing Google ad campaigns you have running that may not be performing as you hoped, to identify areas for improvement and either build on these to ensure they are profitable or start from scratch with a new set of ads. </span></p> </p> </div> </div> <div class="container center "> <div class="title"> <h2>Why use a Google Ads management service?</h2> </div> <h3><span style="font-weight: 400;">Access to expertise and experience</span></h3> <p><span style="font-weight: 400;">If you’re a newcomer to Google Ads or have limited experience, the assistance of skilled Google Ad professionals can help you steer clear of typical errors and enhance the efficiency of your campaigns. When handling campaigns with diverse ad formats such as search, display, shopping, or video, Google Ad management experts will manage the complexities to achieve superior results.</span></p> <h3><span style="font-weight: 400;">Save time and resources</span></h3> <p><span style="font-weight: 400;">Juggling the demands of managing Google Ads campaigns on top of your regular day-to-day tasks can be intense and take up a lot of your time. Using the knowledge and experience of an expert can free up your time for other essential business priorities that need your attention. Not only that, but using a professional Google Ads management service can also significantly enhance your return on investment by fine-tuning your ad campaigns and minimising unnecessary costs.</span></p> <h3><span style="font-weight: 400;">Investment for long-term gain</span></h3> <p><span style="font-weight: 400;">Although using an expert requires an upfront investment, the benefits of using a professional Google Ads management service will justify the associated costs. A well-executed Google Ads campaign will boost the amount of relevant, high-quality traffic going to your site. This in turn will increase conversions, resulting in a great ROI. Once this point is reached, you have the option to scale up your Google Ads campaign’s ad spend, resulting in even more traffic and conversions.</span></p> <p class="after-feature-content"><p><span style="font-weight: 400">We also offer the auditing of any existing Google ad campaigns you have running that may not be performing as you hoped, to identify areas for improvement and either build on these to ensure they are profitable or start from scratch with a new set of ads. </span></p> </p> </div> <div class="container center "> <div class="title"> <h2>What does our Google ads management include?</h2> </div> <div class="service-feature-list "> <div class="service-feature "> <img width="72" height="72" class="service-feature-icon" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2072%2072'%3E%3C/svg%3E" data-lazy-src="https://www.seoworks.co.uk/wp-content/uploads/2021/05/iconmonstr-handshake-7-72.png" ><noscript><img width="72" height="72" class="service-feature-icon" src="https://www.seoworks.co.uk/wp-content/uploads/2021/05/iconmonstr-handshake-7-72.png" ></noscript> <div class="service-feature-text"> <h4 class="service-feature-title "> Initial introductions, setup, and KPI-setting. </h4> <p> Identifying whether you are looking for us to start from fresh with new campaigns, fix existing campaigns or restructure accounts. In addition, we take the time to understand what your business goals are, whether that’s to lower cost-per-click, optimise your conversion rate, or increase brand visibility. </p> </div> </div> <div class="service-feature "> <span class="bullet-point"></span> <div class="service-feature-text"> </div> </div> <div class="service-feature "> <img width="72" height="72" class="service-feature-icon" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2072%2072'%3E%3C/svg%3E" data-lazy-src="https://www.seoworks.co.uk/wp-content/uploads/2021/05/iconmonstr-magnifier-10-72.png" ><noscript><img width="72" height="72" class="service-feature-icon" src="https://www.seoworks.co.uk/wp-content/uploads/2021/05/iconmonstr-magnifier-10-72.png" ></noscript> <div class="service-feature-text"> <h4 class="service-feature-title "> Keyword and market research. </h4> <p> We carry out extensive keyword research to identify the most relevant, fruitful, and profitable keywords, keeping in mind your brand’s unique goals and budget at all times. Your account manager will also analyse a selection of your key competitors to understand their strengths and weaknesses and identify how we can go further. </p> </div> </div> <div class="service-feature "> <span class="bullet-point"></span> <div class="service-feature-text"> </div> </div> <div class="service-feature "> <img width="72" height="72" class="service-feature-icon" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2072%2072'%3E%3C/svg%3E" data-lazy-src="https://www.seoworks.co.uk/wp-content/uploads/2021/05/iconmonstr-flask-5-72.png" ><noscript><img width="72" height="72" class="service-feature-icon" src="https://www.seoworks.co.uk/wp-content/uploads/2021/05/iconmonstr-flask-5-72.png" ></noscript> <div class="service-feature-text"> <h4 class="service-feature-title "> Strategy formulation. </h4> <p> This includes creating a structure for your ad campaign, putting a long-term strategy in place, and agreeing with you before we start creating ads. We’re thorough about creating a tailored strategy for your business, and effective Google Ads management is about creating well-structured campaigns that convert. There is no point in starting ads without a well-thought-out campaign, as it often results in wasting ad spend on an incomplete effort that won't lead to conversions. </p> </div> </div> <div class="service-feature "> <span class="bullet-point"></span> <div class="service-feature-text"> </div> </div> <div class="service-feature "> <img width="72" height="72" class="service-feature-icon" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2072%2072'%3E%3C/svg%3E" data-lazy-src="https://www.seoworks.co.uk/wp-content/uploads/2021/05/iconmonstr-pencil-9-72.png" ><noscript><img width="72" height="72" class="service-feature-icon" src="https://www.seoworks.co.uk/wp-content/uploads/2021/05/iconmonstr-pencil-9-72.png" ></noscript> <div class="service-feature-text"> <h4 class="service-feature-title "> Ad creation recommendations. </h4> <p> As part of our Google Ads management service, we provide recommendations for both your ad and landing page creation. For an additional fee, we can also design your ads so they’re ready to go. </p> </div> </div> <div class="service-feature "> <span class="bullet-point"></span> <div class="service-feature-text"> </div> </div> <div class="service-feature "> <img width="72" height="72" class="service-feature-icon" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2072%2072'%3E%3C/svg%3E" data-lazy-src="https://www.seoworks.co.uk/wp-content/uploads/2021/05/iconmonstr-marketing-16-72.png" ><noscript><img width="72" height="72" class="service-feature-icon" src="https://www.seoworks.co.uk/wp-content/uploads/2021/05/iconmonstr-marketing-16-72.png" ></noscript> <div class="service-feature-text"> <h4 class="service-feature-title "> Google ad campaign management. </h4> <p> At this stage, we start rolling out Google ads campaigns according to your budget and monitor the success of these campaigns. </p> </div> </div> <div class="service-feature "> <span class="bullet-point"></span> <div class="service-feature-text"> </div> </div> <div class="service-feature "> <img width="72" height="72" class="service-feature-icon" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2072%2072'%3E%3C/svg%3E" data-lazy-src="https://www.seoworks.co.uk/wp-content/uploads/2021/05/iconmonstr-chart-6-72.png" ><noscript><img width="72" height="72" class="service-feature-icon" src="https://www.seoworks.co.uk/wp-content/uploads/2021/05/iconmonstr-chart-6-72.png" ></noscript> <div class="service-feature-text"> <h4 class="service-feature-title "> Conversion tracking and reporting. </h4> <p> You are kept informed on the progress of all ads and any results achieved. As a Google Ads management agency, we pride ourselves on the transparency of where your budget is being spent and why, as well as the proactive approach we take to communicating any new suggestions and optimisations we have. </p> </div> </div> <div class="service-feature "> <span class="bullet-point"></span> <div class="service-feature-text"> </div> </div> <div class="service-feature "> <img width="72" height="72" class="service-feature-icon" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2072%2072'%3E%3C/svg%3E" data-lazy-src="https://www.seoworks.co.uk/wp-content/uploads/2021/05/iconmonstr-gear-11-72-2.png" ><noscript><img width="72" height="72" class="service-feature-icon" src="https://www.seoworks.co.uk/wp-content/uploads/2021/05/iconmonstr-gear-11-72-2.png" ></noscript> <div class="service-feature-text"> <h4 class="service-feature-title "> Continual maintenance, testing, and analysis. </h4> <p> The nature of Google ads and PPC advertising, in general, is that your ads will need optimisation, testing, and maintenance to ensure they are performing and generating an ROI. All our clients are assigned an account manager to keep on top of results and make ongoing optimisations to ensure your budget is being invested in the most profitable way possible. </p> </div> </div> </div> <p class="after-feature-content"><p><span style="font-weight: 400">We also offer the auditing of any existing Google ad campaigns you have running that may not be performing as you hoped, to identify areas for improvement and either build on these to ensure they are profitable or start from scratch with a new set of ads. </span></p> </p> </div> <div class="full-width-image-container"><picture class="attachment-full size-full" decoding="async"> <source type="image/avif" data-lazy-srcset="https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-management.jpg.avif 2048w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-management-1024x683.jpg.avif 1024w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-management-300x200.jpg.avif 300w, 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https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-management-1024x683.jpg 1024w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-management-300x200.jpg 300w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-management-768x512.jpg 768w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-management-1536x1024.jpg 1536w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-management-200x133.jpg 200w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-management-525x350.jpg 525w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-management-350x233.jpg 350w" data-lazy-sizes="(max-width: 2048px) 100vw, 2048px" data-lazy-src="https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-management.jpg"/> </picture> <noscript><picture class="attachment-full size-full" decoding="async"> <source type="image/avif" srcset="https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-management.jpg.avif 2048w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-management-1024x683.jpg.avif 1024w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-management-300x200.jpg.avif 300w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-management-768x512.jpg.avif 768w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-management-1536x1024.jpg.avif 1536w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-management-200x133.jpg.avif 200w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-management-525x350.jpg.avif 525w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-management-350x233.jpg.avif 350w" sizes="(max-width: 2048px) 100vw, 2048px"/> <img width="2048" height="1365" src="https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-management.jpg" alt="seo works logo on glass wall in brand office" decoding="async" srcset="https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-management.jpg 2048w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-management-1024x683.jpg 1024w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-management-300x200.jpg 300w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-management-768x512.jpg 768w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-management-1536x1024.jpg 1536w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-management-200x133.jpg 200w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-management-525x350.jpg 525w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-management-350x233.jpg 350w" sizes="(max-width: 2048px) 100vw, 2048px"/> </picture> </noscript></div> <div class="container center "> <div class="title"> <h2>Our Clients</h2> </div>  <div class="sections shortcode-casestudies"> <div class="row"> <article class="col-sm-6 col-xl-4"> <div class="card"> <div class="card-image"> <figure> <a href="https://www.seoworks.co.uk/case-studies/furniture-ppc/"> <img width="364" height="156" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20364%20156'%3E%3C/svg%3E" class="attachment-post-thumbnail size-post-thumbnail" alt="EZ Living logo colour" decoding="async" data-lazy-srcset="https://www.seoworks.co.uk/wp-content/uploads/2024/08/ezl_logo.webp 364w, https://www.seoworks.co.uk/wp-content/uploads/2024/08/ezl_logo-300x129.webp 300w, https://www.seoworks.co.uk/wp-content/uploads/2024/08/ezl_logo-200x86.webp 200w, https://www.seoworks.co.uk/wp-content/uploads/2024/08/ezl_logo-350x150.webp 350w" data-lazy-sizes="(max-width: 364px) 100vw, 364px" data-lazy-src="https://www.seoworks.co.uk/wp-content/uploads/2024/08/ezl_logo.webp" /><noscript><img width="364" height="156" src="https://www.seoworks.co.uk/wp-content/uploads/2024/08/ezl_logo.webp" class="attachment-post-thumbnail size-post-thumbnail" alt="EZ Living logo colour" decoding="async" srcset="https://www.seoworks.co.uk/wp-content/uploads/2024/08/ezl_logo.webp 364w, https://www.seoworks.co.uk/wp-content/uploads/2024/08/ezl_logo-300x129.webp 300w, https://www.seoworks.co.uk/wp-content/uploads/2024/08/ezl_logo-200x86.webp 200w, https://www.seoworks.co.uk/wp-content/uploads/2024/08/ezl_logo-350x150.webp 350w" sizes="(max-width: 364px) 100vw, 364px" /></noscript> </a> </figure> </div> <div class="card-body">  <h5 class="card-title"><a href="https://www.seoworks.co.uk/case-studies/furniture-ppc/">Furniture PPC</a></h5> <div class="card-text"><p>Helping a furniture supplier break into new markets and increase return through PPC.</p> </div> <a href="https://www.seoworks.co.uk/case-studies/furniture-ppc/" class="btn btn-readmore_blog">Read More</a> </div> </div> </article> <article class="col-sm-6 col-xl-4"> <div class="card"> <div class="card-image"> <figure> <a href="https://www.seoworks.co.uk/case-studies/university-paid-advertising/"> <picture class="attachment-post-thumbnail size-post-thumbnail" decoding="async"> <source type="image/avif" data-lazy-srcset="https://www.seoworks.co.uk/wp-content/uploads/2024/08/TAB_col_white_background.png.avif 543w, https://www.seoworks.co.uk/wp-content/uploads/2024/08/TAB_col_white_background-300x127.png.avif 300w, https://www.seoworks.co.uk/wp-content/uploads/2024/08/TAB_col_white_background-200x85.png.avif 200w, https://www.seoworks.co.uk/wp-content/uploads/2024/08/TAB_col_white_background-350x148.png.avif 350w" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20543%20230'%3E%3C/svg%3E" data-lazy-sizes="(max-width: 543px) 100vw, 543px"/> <img width="543" height="230" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20543%20230'%3E%3C/svg%3E" alt="University of manchester logo" decoding="async" data-lazy-srcset="https://www.seoworks.co.uk/wp-content/uploads/2024/08/TAB_col_white_background.png 543w, https://www.seoworks.co.uk/wp-content/uploads/2024/08/TAB_col_white_background-300x127.png 300w, https://www.seoworks.co.uk/wp-content/uploads/2024/08/TAB_col_white_background-200x85.png 200w, https://www.seoworks.co.uk/wp-content/uploads/2024/08/TAB_col_white_background-350x148.png 350w" data-lazy-sizes="(max-width: 543px) 100vw, 543px" data-lazy-src="https://www.seoworks.co.uk/wp-content/uploads/2024/08/TAB_col_white_background.png"/> </picture> <noscript><picture class="attachment-post-thumbnail size-post-thumbnail" decoding="async"> <source type="image/avif" srcset="https://www.seoworks.co.uk/wp-content/uploads/2024/08/TAB_col_white_background.png.avif 543w, https://www.seoworks.co.uk/wp-content/uploads/2024/08/TAB_col_white_background-300x127.png.avif 300w, https://www.seoworks.co.uk/wp-content/uploads/2024/08/TAB_col_white_background-200x85.png.avif 200w, https://www.seoworks.co.uk/wp-content/uploads/2024/08/TAB_col_white_background-350x148.png.avif 350w" sizes="(max-width: 543px) 100vw, 543px"/> <img width="543" height="230" src="https://www.seoworks.co.uk/wp-content/uploads/2024/08/TAB_col_white_background.png" alt="University of manchester logo" decoding="async" srcset="https://www.seoworks.co.uk/wp-content/uploads/2024/08/TAB_col_white_background.png 543w, https://www.seoworks.co.uk/wp-content/uploads/2024/08/TAB_col_white_background-300x127.png 300w, https://www.seoworks.co.uk/wp-content/uploads/2024/08/TAB_col_white_background-200x85.png 200w, https://www.seoworks.co.uk/wp-content/uploads/2024/08/TAB_col_white_background-350x148.png 350w" sizes="(max-width: 543px) 100vw, 543px"/> </picture> </noscript> </a> </figure> </div> <div class="card-body">  <h5 class="card-title"><a href="https://www.seoworks.co.uk/case-studies/university-paid-advertising/">University PPC</a></h5> <div class="card-text"><p>Utilising Paid Search & Paid Social to increase traffic and engagement for a secondary service.</p> </div> <a href="https://www.seoworks.co.uk/case-studies/university-paid-advertising/" class="btn btn-readmore_blog">Read More</a> </div> </div> </article> <article class="col-sm-6 col-xl-4"> <div class="card"> <div class="card-image"> <figure> <a href="https://www.seoworks.co.uk/case-studies/outdoors-clothing-ppc/"> <img width="400" height="183" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20400%20183'%3E%3C/svg%3E" class="attachment-post-thumbnail size-post-thumbnail" alt="Logo" decoding="async" data-lazy-srcset="https://www.seoworks.co.uk/wp-content/uploads/2024/04/rlog.png 400w, https://www.seoworks.co.uk/wp-content/uploads/2024/04/rlog-300x137.png 300w, https://www.seoworks.co.uk/wp-content/uploads/2024/04/rlog-200x92.png 200w, https://www.seoworks.co.uk/wp-content/uploads/2024/04/rlog-350x160.png 350w" data-lazy-sizes="(max-width: 400px) 100vw, 400px" data-lazy-src="https://www.seoworks.co.uk/wp-content/uploads/2024/04/rlog.png" /><noscript><img width="400" height="183" src="https://www.seoworks.co.uk/wp-content/uploads/2024/04/rlog.png" class="attachment-post-thumbnail size-post-thumbnail" alt="Logo" decoding="async" srcset="https://www.seoworks.co.uk/wp-content/uploads/2024/04/rlog.png 400w, https://www.seoworks.co.uk/wp-content/uploads/2024/04/rlog-300x137.png 300w, https://www.seoworks.co.uk/wp-content/uploads/2024/04/rlog-200x92.png 200w, https://www.seoworks.co.uk/wp-content/uploads/2024/04/rlog-350x160.png 350w" sizes="(max-width: 400px) 100vw, 400px" /></noscript> </a> </figure> </div> <div class="card-body">  <h5 class="card-title"><a href="https://www.seoworks.co.uk/case-studies/outdoors-clothing-ppc/">Outdoors clothing PPC</a></h5> <div class="card-text"><p>Integrating search channels to increase ROI.</p> </div> <a href="https://www.seoworks.co.uk/case-studies/outdoors-clothing-ppc/" class="btn btn-readmore_blog">Read More</a> </div> </div> </article> </div> </div>  <div class="service-button-container"> <a class="button button-green" href="https://www.seoworks.co.uk/campaign/ppc/">CHECK OUT OUR CASE STUDIES</a> </div> </div> <div class="slanted-grey-bg"> <div class="container center "> <div class="title"> <h2>Why work with our Google Adwords management team?</h2> </div> <ol> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Jargon-free advice and clear communication</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Access to powerful and industry-leading tools</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Dedicated account manager for communication and advice</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">A wider team of experts working on your account</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Monthly analysis, reporting, and development of the campaign</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Campaigns bespoke to your brand’s goals </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Targeted and data-focused campaigns </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Advice on landing page optimisation</span></li> <li><span style="font-weight: 400;">Trusted testimonials and </span><a href="https://www.seoworks.co.uk/campaign/ppc/"><span style="font-weight: 400;">client case studies</span></a></li> </ol> </div> </div> <div class="container center "> <div class="title"> <h2>How much does Google Ads management cost?</h2> </div> <p><span style="font-weight: 400;">Google Ads are completely adaptable to varying budgets. We typically work with clients who have a media spend of £2,000 – £200,000 per month. Whether you have a tighter budget or have tens of thousands to invest in</span><span style="font-weight: 400;"> Google Ads</span><span style="font-weight: 400;"> each month, you can achieve positive results with the right strategy and</span><span style="font-weight: 400;"> Google Adwords</span><span style="font-weight: 400;"> management methods. </span></p> <p><span style="font-weight: 400;">Why? Google ads are a form of pay-per-click advertising, otherwise known as paid search, whereby you pay a fee each time an ad generates a click-through from Google. The amount you pay for each click is determined by the popularity and therefore search volume of a <a href="https://www.seoworks.co.uk/seo-services/keyword-research/">keyword</a>, as well as how competitive the keyword is to bid on. Generally, the more competitive a keyword is to bid on, the more you will have to pay per click. </span></p> <p><span style="font-weight: 400;">Due to the nature of Google ads, working with ad specialists that can manage your budget efficiently and profitably ensures that you will generate a strong return on investment. What’s more, you can avoid any potential mistakes or poorly targeted ads which can lead to your budget going down the drain with limited results to show for it. </span></p> <div class="service-button-container"> <a class="button button-green" href="https://www.seoworks.co.uk/contact-us/">GET A QUOTE</a> </div> </div> <div class="full-width-image-container"><picture class="attachment-full size-full" decoding="async"> <source type="image/avif" data-lazy-srcset="https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-mananagement-services.jpg.avif 2048w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-mananagement-services-1024x683.jpg.avif 1024w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-mananagement-services-300x200.jpg.avif 300w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-mananagement-services-768x512.jpg.avif 768w, 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type="image/avif" srcset="https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-mananagement-services.jpg.avif 2048w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-mananagement-services-1024x683.jpg.avif 1024w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-mananagement-services-300x200.jpg.avif 300w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-mananagement-services-768x512.jpg.avif 768w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-mananagement-services-1536x1024.jpg.avif 1536w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-mananagement-services-200x133.jpg.avif 200w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-mananagement-services-525x350.jpg.avif 525w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-mananagement-services-350x233.jpg.avif 350w" sizes="(max-width: 2048px) 100vw, 2048px"/> <img width="2048" height="1365" src="https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-mananagement-services.jpg" alt="team in an office having a meeting with laptops" decoding="async" srcset="https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-mananagement-services.jpg 2048w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-mananagement-services-1024x683.jpg 1024w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-mananagement-services-300x200.jpg 300w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-mananagement-services-768x512.jpg 768w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-mananagement-services-1536x1024.jpg 1536w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-mananagement-services-200x133.jpg 200w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-mananagement-services-525x350.jpg 525w, https://www.seoworks.co.uk/wp-content/uploads/2022/04/google-ads-mananagement-services-350x233.jpg 350w" sizes="(max-width: 2048px) 100vw, 2048px"/> </picture> </noscript></div> <div class="container center "> <div class="title"> <h2>Enquire about our Google ads management services</h2> </div> <p><span style="font-weight: 400;">The SEO Works have won an accolade of </span><a href="https://www.seoworks.co.uk/awards/"><span style="font-weight: 400;">awards</span></a><span style="font-weight: 400;"> over the years for our Google ads, </span><a href="https://www.seoworks.co.uk/ppc-services/google-shopping-management/"><span style="font-weight: 400;">Google Shopping</span></a><span style="font-weight: 400;">, and </span><a href="https://www.seoworks.co.uk/paid-social-media-services/"><span style="font-weight: 400;">paid social</span></a><span style="font-weight: 400;"> campaigns. We offer a range of digital marketing services, acting as an extension of your brand’s marketing efforts, to add insight and ensure your business is making profits from an array of channels including </span><a href="https://www.seoworks.co.uk/seo-services/"><span style="font-weight: 400;">SEO</span></a><span style="font-weight: 400;"> and paid search.</span></p> <p><span style="font-weight: 400;">If you are looking for an agency to manage your Google ad campaigns or offer </span><a href="https://www.seoworks.co.uk/ppc-services/ppc-consultancy/"><span style="font-weight: 400;">PPC consultancy</span></a><span style="font-weight: 400;">, whether you are completely new to paid advertising or have existing campaigns running that need turning around, </span><a href="https://www.seoworks.co.uk/contact-us/"><span style="font-weight: 400;">get in touch</span></a><span style="font-weight: 400;"> for a free quote for a bespoke, long-term PPC strategy.</span></p> </div> <div class="primary-color-bg"> <div class="container center "> <div class="title"> <h2>Google Ads management FAQs</h2> </div> <h3><span style="font-weight: 400;">Who will be managing my Google Ads?</span></h3> <p><span style="font-weight: 400;">Each of our clients is allocated a dedicated account manager who will diligently oversee and manage the campaign. They are a specialist in the field with all relevant Google Ads qualifications. Their role includes reviewing the results and implementing ongoing optimisations, ensuring that your budget is allocated in the most lucrative manner possible.</span></p> <p><span style="font-weight: 400;">An additional benefit to having a dedicated account manager for your Google Ads campaign is that they will be your primary point of contact. This means you can benefit from a positive working relationship, and they will develop an in-depth understanding of your business. You will have a direct connection with the expert, without any middle-man slowing down things. This can make communication more effective and positively influence how we set up and optimise your Google Ads campaigns.</span></p> <h3><span style="font-weight: 400;">Why choose a Google Ads management service over an in-house professional?</span></h3> <p><span style="font-weight: 400;">Hiring an in-house professional for Google Ads has the potential to deliver great results, based on the skills and experience of the individual. However, this means you are generally limited to the experience, expertise, and resources of only one person. The advantage of working with a Google Ads management agency is that your account manager has a whole team of people at their disposal with a range of skill sets and experience. Often using an agency can also cost less than hiring a full-time employee, but with broader experience and impact.</span></p> <h3><span style="font-weight: 400;">How long does it take to start seeing results from Google Ads?</span></h3> <p><span style="font-weight: 400;">We don’t provide clients with any specific timeframes for results, as every campaign is unique, with different factors that contribute to success and ROI. It can take between 3–6 months for a Google Ads campaign to fully mature, but some campaigns may see immediate and brilliant results well before this, too.</span></p> <p><span style="font-weight: 400;">It’s crucial to recognise that Google during the initial stage of a Google Ads campaign, Google is in the learning phase, gaining insights into your campaigns. If you notice a low initial conversion rate, there’s no need to panic. If results are initially modest, resist the urge to make any major changes. Patience is essential for a Google Ads campaign.</span></p> <h3><span style="font-weight: 400;">How can you measure the success of a Google Ads campaign?</span></h3> <p><span style="font-weight: 400;">Evaluating the performance and success of your Google Ads campaigns is important for refining strategies and ensuring a return on investment from the campaign. Part of a professional Google Ads management service will be to make sure that reporting and analytics are set up correctly, focusing on the right areas. </span></p> <p><span style="font-weight: 400;">You can measure the performance and success of a Google Ads campaign by using various standard Key Performance Indicators (KPIs) tailored to Google Ads, including click-through rate, conversion rate, cost-per-click, and return on ad spend. These metrics provide valuable insights into the progress of your Google Ads campaigns. </span></p> <p><span style="font-weight: 400;">Additionally, considering other crucial Google Ads-specific KPIs and metrics such as quality score, ad position, cost per conversion, and landing page-specific metrics, will give you more insights into your campaign’s performance. You can use all of these factors and data to start tweaking your Google Ads campaign, to steadily increase its effectiveness and profitability.</span></p> <h3><span style="font-weight: 400;">Can you provide Google Ads management case studies?</span></h3> <p><span style="font-weight: 400;">We can! We have provided Google Ads management services for many of our clients, across various industries, helping achieve more conversions and sales. Have a look at some of our client </span><a href="https://www.seoworks.co.uk/campaign/ppc/"><span style="font-weight: 400;">case studies</span></a><span style="font-weight: 400;"> to see how we made a difference to their bottom line with our PPC campaigns. Reach out to find out how we can help you in achieving similar results. Our team of seasoned experts are ready to leverage their experience and expertise to tailor a Google Ads strategy specifically for your business.</span></p> </div> </div> <section class="footer-fixed"> <div class="container"> <div class="footer-fixed-content "> <p>GOOGLE ADS MANAGEMENT</p> <div class="footer-fixed-links"> <a class="button button-green" href="https://www.seoworks.co.uk/contact-us/"> REQUEST A QUOTE </a> <a class="button button-green" href="https://www.seoworks.co.uk/ppc-services/"> OTHER PPC SERVICES </a> </div> </div> </div> </section> </div> </section> </main> </div> </div> <footer data-wpr-lazyrender="1" id="colophon" class="site-footer"> <section class="footer-awards"> <div class="sections-tb"> <div class="container"> <div class="row justify-content-around"> <div class="col-12"> <p><a href="/awards/"><picture decoding="async" class="alignnone size-full wp-image-6617"> <source type="image/avif" 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