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WIN-LOSS</p></div></div></div></div></div><div id="block_d79fbfa52f665a1940ecec3beeb39e0d" class="column aligncenter NA NA NA" data-mobile-order=""><style nonce=epG51579BxlbnKcUSgzgtyyRAvJKn5ItH431Z4jr2vFuYwxjqGxhE4qbac8vtQ6hLUmlcxrkjupQijCsYzIQqTcer3cq70z90VYvcflmbarWObxquQgY5qIWHPxnQaQC></style><div class="container brandcontainer transparent"><div class="acf-innerblocks-container"><style nonce=epG51579BxlbnKcUSgzgtyyRAvJKn5ItH431Z4jr2vFuYwxjqGxhE4qbac8vtQ6hLUmlcxrkjupQijCsYzIQqTcer3cq70z90VYvcflmbarWObxquQgY5qIWHPxnQaQC>#block_413faf699c980f86055daf003a8f2e08 > .acf-innerblocks-container { gap: ; align-items: center; grid-template-columns: auto 217px; } @media only screen and (min-width: 884px)and (max-width: 1200px) { #block_413faf699c980f86055daf003a8f2e08 > .acf-innerblocks-container { display:grid !important; grid-template-columns: auto 217px; } } @media only screen and (max-width: 884px) { #block_413faf699c980f86055daf003a8f2e08 > .acf-innerblocks-container { display:grid !important; grid-template-columns: 1fr ; } }</style><div id="block_413faf699c980f86055daf003a8f2e08" class="two-columns-default default-height" style="margin:auto;"><div class="acf-innerblocks-container"><div id="block_4025f08ccfe7fc77e37d0cfbf096324e" class="column NA NA NA" data-mobile-order=""><style nonce=epG51579BxlbnKcUSgzgtyyRAvJKn5ItH431Z4jr2vFuYwxjqGxhE4qbac8vtQ6hLUmlcxrkjupQijCsYzIQqTcer3cq70z90VYvcflmbarWObxquQgY5qIWHPxnQaQC></style><div class="container brandcontainer transparent"><div class="acf-innerblocks-container"><div class="title-holder"><h2 class="default-font fsize-lg mobile-none lh-tight weight-800 defaultpad text-none defaultpad-mobile"> You Lost the Deal.<br class="mobilebreak"> Your Buyers Know ‘Why’.</h2></div></div></div></div><div id="block_d696ffdaf696e1785b6157d67c1f94d6" class="column NA NA gridspan2mob" data-mobile-order=""><style 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class='thumbnail'></noscript></noscript><div class="text"><p class="item">About</p><p>Learn about our team, our mission and our vision for how organizations will compete in the future.</p><p class="learnmore">What is Klue? <span class="arrowmover"></span></p></div></div></a></li></ul></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children tabcolumn column menu-item-21732"><a href="#"></a><ul class="sub-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children column col21 menu-item-21733"><a href="#"></a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page titled menu-item-21734"><a href="https://klue.com/careers"><div class="titled-container"><div class="text"><p class="item">Careers <span class="arrowmover"></span></p></div></div></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page titled menu-item-21735"><a 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dontlazy" rel="preload" src="" title="" alt="What You Need to Know about Klue & AI" srcset="https://klue.com/wp-content/uploads/2023/07/Blog-Header-Klue-AI-is-Here_Blog-header-150x150.jpg 150w, https://klue.com/wp-content/uploads/2023/07/Blog-Header-Klue-AI-is-Here_Blog-header-300x153.jpg 300w, https://klue.com/wp-content/uploads/2023/07/Blog-Header-Klue-AI-is-Here_Blog-header-768x393.jpg 768w, https://klue.com/wp-content/uploads/2023/07/Blog-Header-Klue-AI-is-Here_Blog-header-1024x524.jpg 1024w, https://klue.com/wp-content/uploads/2023/07/Blog-Header-Klue-AI-is-Here_Blog-header-1536x785.jpg 1536w, https://klue.com/wp-content/uploads/2023/07/Blog-Header-Klue-AI-is-Here_Blog-header.jpg 2048w" sizes="100vw" width="1760" height="900" ></div><div class="blogwrapper header-offset"><section class="blogbody"><div class="blogbody__main"><div class="blogbody__content"> <a class="blogbody__category color--news" href="https://klue.com/blog/category/news">News</a><h1 class="blogbody__title">What You Need to Know about Klue & AI</h1><div class="blogbody__details"> <span class="byline_bylineitem"> <span class="byline_bylineitem"> <img class="bylineitem_image lazyload" alt="Tamara Schebel" width="35px" height="35px" rel="preload" data-src="https://klue.com/wp-content/uploads/2021/10/Tamara_BW-e1635354679783-150x150.png" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 35px; --smush-placeholder-aspect-ratio: 35/35;" /><noscript><img class="bylineitem_image" alt="Tamara Schebel" width="35px" height="35px" rel="preload" src="https://klue.com/wp-content/uploads/2021/10/Tamara_BW-e1635354679783-150x150.png" /></noscript> <span class="bylineitem_name">Tamara Schebel</span> <span class="bylineitem_category"></span> <span class="bylineitem_date">Jul 18th 2023</span> </span> </span></div><p>We are entering a new era of platform disruption. Artificial intelligence (AI) is being incorporated into every business’s roadmap. </p><p>ChatGPT entered the chat in late 2022 and has flipped industries on their heads.</p><p>Today, we’re going to share the ripple effects we’re seeing these advances have on Compete and product marketing, as well as our vision of how winning Compete pros can work with Klue AI now and in the future.</p><iframe width="560" height="450" data-src="https://www.youtube.com/embed/GiFmY3AoYKU" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" data-load-mode="1"></iframe><hr class="wp-block-separator has-alpha-channel-opacity"><h2 class="has-text-align-center wp-block-heading"><span id="Watch_all_sessions_from_How_to_Compete_in_the_Age_of_AI_hosted_by_the_Compete_Network_on-demand_here"><strong><a href="https://community.thecompetenetwork.com/public/tags/winnerscircle-6334c734be9b00d58e98d14f?tagSlug=winnerscircle-6334c734be9b00d58e98d14f" target="_blank" rel="noreferrer noopener">Watch all sessions from “How to Compete in the Age of AI” hosted by the Compete Network on-demand here.</a></strong></span></h2><hr class="wp-block-separator has-alpha-channel-opacity"><h2 class="wp-block-heading"><span id="AI_is_overhauling_the_competitive_landscape">AI is overhauling the competitive landscape</span></h2><p>At Klue, we’re seeing three major impacts AI is having on the market and with our customers:</p><p></p><h3 class="wp-block-heading"><span id="1_Rapid_innovation_and_change">1. Rapid innovation and change</span></h3><p>First, and most obviously, is rapid innovation.</p><p>Product roadmaps are being overhauled. Some businesses are accelerating, others are pivoting—some becoming obsolete.</p><p><strong>What does this mean for us in the Compete profession?</strong></p><p>New startups are able to stand up in a fraction of the time, building on top of large language models (LLMs) and providing value right out of the gate.</p><p>Many of our customers in the cybersecurity space joke about a new competitor popping up every night when their head hits the pillow. Now this is true for every industry and every sector.</p><p>What we once knew about our legacy competitors can<em> </em>change entirely overnight.</p><p>There has never been a more critical time to have a Compete team inside your business tracking new entrants and monitoring drastic changes to those familiar faces.</p><h3 class="wp-block-heading"><span id="2_The_lines_of_traditional_categories_are_being_blurred">2. The lines of ‘traditional’ categories are being blurred</span></h3><p>AI and rapid innovation also complicate <strong>who we’re competing with.</strong></p><p>Those Magic quadrants and Wave reports struggle to keep up and capture exactly who is serving what, and to who</p><p>For instance, Gong was friends with Outreach and Salesloft, championing their Revenue Intelligence category. They are now direct competitors overnight with the launch of their prospecting AI tool. </p><p>Microsoft is entering Canva’s design space. ClickUp into Miro’s.</p><p>We need to be looking at our partners and neighbouring categories nearly as much as our own. </p><p>They might present the biggest threats to our business.</p><h3 class="wp-block-heading"><span id="3_People_working_and_accessing_information_differently">3. People working and accessing information differently</span></h3><p>Beyond what is happening across the business landscape, AI is shifting individual behaviour. </p><p>Expectations have changed. Speed matters most. People expect more personalized response to their questions in a very short time frame.</p><p><strong>People want fast answers.</strong> They want it contextualized to their needs and delivered exactly when they need it for the deals they’re working on, the strategies they’re building, and the marketing campaigns they’re designing.</p><p>For us in Compete, providing trusted, contextualized competitive insights in a way that’s easy to consume quickly is more important than ever before. </p><h2 class="wp-block-heading"><span id="Klue_AI_the_co-pilot_for_winning_Compete_pros">Klue AI: the co-pilot for winning Compete pros</span></h2><p>With the above factors in mind, <strong>here are four of the most critical ways that Klue AI helps you</strong> — the Compete pro — today and tomorrow. </p><figure class="wp-block-image size-large"><img decoding="async" width="1024" height="778" data-src="https://klue.com/wp-content/uploads/2023/07/Blog-Image-Klue-AI-is-Here-AI-Assists-as-an-Extension-of-Your-Compete-Program-1-1024x778.jpg" alt="How AI is woven into Klue's product" class="wp-image-22414 lazyload" data-srcset="https://klue.com/wp-content/uploads/2023/07/Blog-Image-Klue-AI-is-Here-AI-Assists-as-an-Extension-of-Your-Compete-Program-1-1024x778.jpg 1024w, https://klue.com/wp-content/uploads/2023/07/Blog-Image-Klue-AI-is-Here-AI-Assists-as-an-Extension-of-Your-Compete-Program-1-300x228.jpg 300w, https://klue.com/wp-content/uploads/2023/07/Blog-Image-Klue-AI-is-Here-AI-Assists-as-an-Extension-of-Your-Compete-Program-1-768x583.jpg 768w, https://klue.com/wp-content/uploads/2023/07/Blog-Image-Klue-AI-is-Here-AI-Assists-as-an-Extension-of-Your-Compete-Program-1-1536x1167.jpg 1536w, https://klue.com/wp-content/uploads/2023/07/Blog-Image-Klue-AI-is-Here-AI-Assists-as-an-Extension-of-Your-Compete-Program-1.jpg 1760w" data-sizes="(max-width: 1024px) 100vw, 1024px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/778;"><noscript><img decoding="async" width="1024" height="778" src="https://klue.com/wp-content/uploads/2023/07/Blog-Image-Klue-AI-is-Here-AI-Assists-as-an-Extension-of-Your-Compete-Program-1-1024x778.jpg" alt="How AI is woven into Klue's product" class="wp-image-22414" srcset="https://klue.com/wp-content/uploads/2023/07/Blog-Image-Klue-AI-is-Here-AI-Assists-as-an-Extension-of-Your-Compete-Program-1-1024x778.jpg 1024w, https://klue.com/wp-content/uploads/2023/07/Blog-Image-Klue-AI-is-Here-AI-Assists-as-an-Extension-of-Your-Compete-Program-1-300x228.jpg 300w, https://klue.com/wp-content/uploads/2023/07/Blog-Image-Klue-AI-is-Here-AI-Assists-as-an-Extension-of-Your-Compete-Program-1-768x583.jpg 768w, https://klue.com/wp-content/uploads/2023/07/Blog-Image-Klue-AI-is-Here-AI-Assists-as-an-Extension-of-Your-Compete-Program-1-1536x1167.jpg 1536w, https://klue.com/wp-content/uploads/2023/07/Blog-Image-Klue-AI-is-Here-AI-Assists-as-an-Extension-of-Your-Compete-Program-1.jpg 1760w" sizes="(max-width: 1024px) 100vw, 1024px"></noscript></figure><h3 class="wp-block-heading"><span id="1_Signal_identification_and_contextualization">1. Signal identification and contextualization </span></h3><p>The most tedious and time-consuming part of competitive enablement is research. </p><p>Sifting through thousands of articles, refreshing your competitors’ websites and reviews daily, and trying to understand what actually matters.</p><p>Cutting through it all has been core to Klue’s AI model since its inception. We’re reviewing three million data points a day and boiling them down to the relevant bits that matter to you and your business, all while learning from the behaviour of our users.</p><p>One of the latest accelerants to this has been our <a href="https://klue.com/blog/faster-time-to-analysis-ai-summarization">AI summarization</a>. This feature instantly summarizes competitor articles — whether it’s an acquisition, product release, or news — giving you more time to contextualize the information and share it with your teams.</p><h3 class="wp-block-heading"><span id="2_Reduce_time_to_analysis">2. Reduce time to analysis</span></h3><p>If you’re familiar with Klue, then you’ve likely heard us say these three words when it comes to competitive analysis:</p><p>Why. It. Matters.</p><p>One area where AI and automation shine and humans struggle is in exactly this. Analyzing and summarizing large bodies of unstructured data, to help us get to the ‘why it matters’ quickly. </p><p>Imagine reading through thousands of online reviews trying <strong>and understand what your competitor’s customers are </strong><strong><em>actually </em></strong><strong>saying.</strong> </p><p>The latest in our Klue AI suite, <a href="https://klue.com/review-insights">Review Insights,</a> has been released. This lets you analyze thousands of competitor reviews, all with just a click of a button. </p><p>We are the only platform in the market that can provide these insights, allowing you to reduce your time-to-analysis and spend more time putting these insights into action.</p><p>Our next AI-driven insights will come from win-loss interviews and sales call transcripts — all with the goal of giving you the answers you need to win. </p><hr class="wp-block-separator has-alpha-channel-opacity"><h2 class="has-text-align-center wp-block-heading"><span id="Join_our_waitlist_for_access_to_Klues_Review_Insights_beta_here"><strong><a href="https://klue.com/review-insights" target="_blank" rel="noreferrer noopener">Join our waitlist for access to Klue’s Review Insights beta here.</a></strong></span></h2><hr class="wp-block-separator has-alpha-channel-opacity"><h3 class="wp-block-heading"><span id="3_AI_recommendations">3. AI recommendations</span></h3><p>Nobody likes starting their work from a blank canvas.</p><p>At Klue, we see a world where Compete pros are massaging work that is AI-suggested rather than having to start from scratch yourself. </p><p>AI will identify possible competitive strengths or weaknesses across multiple data sources, proposing new content, or even updates to existing content.</p><p>In the coming weeks, Klue AI will begin suggesting content to help teams understand why specific event matters and aid in the creation of weekly event summaries to keep teams informed. </p><p>These advancements are all intended to make it faster for you to get new information into the hands of the people who need it. </p><h3 class="wp-block-heading"><span id="4_Contextualized_content_that_wins_deals">4. Contextualized content that wins deals</span></h3><p>Finally, having validated, trusted, accurate content in Klue allows us to build a variety of AI-assisted access points that enable all of your users with the content that they need.</p><p>This will answer competitor-related questions directly or allow you to provide sellers with just the summarized content that they need for a given deal. </p><h2 class="wp-block-heading"><span id="Klues_Compete_AI_the_answers_you_need_to_win">Klue’s Compete AI: the answers you need to win</span></h2><p>How businesses incorporate and work with AI will determine the winners and losers of this era. </p><p>At Klue, we believe that a combination of <strong>four key data sources that comprise our Compete AI will give our customers an unfair advantage over the competition. </strong></p><p>This is true today and will accelerate in the future.</p><h3 class="wp-block-heading"><span id="1_Public_data">1. Public data</span></h3><p>LLMs are only going to improve in how they bring public web data together. However, it doesn’t do a great job of noticing the small details of changes that happen.</p><p>For example, a pricing change on a competitor’s website.</p><p>Klue will continue to query those things and aggregate public data to provide out-of-the-box answers that are a solid starting foundation for you.</p><p>This is only tablestakes.</p><h3 class="wp-block-heading"><span id="2_Licenced_data">2. Licenced data</span></h3><p>More and more businesses are going to hold their data sacred and license it back out.</p><p>At Klue, we’re continuing to expand the licensed sources we bring in. More importantly, we’re expanding <em>how</em> we utilize these sources to give you the answers you need to win. Things like:</p><ul class="wp-block-list"><li>G2 reviews (like <a href="https://klue.com/blog/klue-ai-review-insights">our Review Insights release</a>)</li><li>Analyst reports</li><li>Standardized baseline financial</li></ul><h3 class="wp-block-heading"><span id="3_Enterprise_data">3. Enterprise data</span></h3><p>We know that some of the best <a href="https://klue.com/blog/competitive-intelligence">competitive intel</a> lies within the four virtual walls of your business.</p><p>In the future, Klue will layer these data into the Compete pro’s personal Compete API. Something that only <em>you</em> get to leverage. Things like:</p><ul class="wp-block-list"><li><a href="https://klue.com/salesforce">CRM data</a></li><li><a href="https://klue.com/slack">Slack</a> and messaging conversations</li><li><a href="https://integrations.gong.io/integrations/klue">Gong</a> and call recording software</li></ul><h3 class="wp-block-heading"><span id="4_Generated_data">4. Generated data</span></h3><p>The last one is generated, proprietary sources unique to Klue. </p><p>With the <a href="https://klue.com/win-loss">acquisition of DoubleCheck Research</a>, we’re focused on generating proprietary win-loss data for our customers. This is the <em>most </em>critical source of intel to help Compete pros and their revenue teams win more.</p><iframe width="560" height="450" data-src="https://www.youtube.com/embed/f3sSXZ6TXd0" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" data-load-mode="1"></iframe><h2 class="wp-block-heading"><span id="Beat_your_competition_with_Klue_AI"><a href="https://www.youtube.com/watch?v=f3sSXZ6TXd0&ab_channel=Klue"></a>Beat your competition with Klue AI</span></h2><p>The proliferation of products and use cases since ChatGPT fell into our laps in November 2022 is like nothing I’ve seen before in my career.</p><p>We’re only scratching the surface of what’s possible. </p><p>Since our first machine-learning hire nearly a decade ago (shout out to Bjorn), AI is at the heart of what makes Klue, well Klue. 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We just need your email and we’ll set up a time to wow you.</p> <a href="#" class="newbutton form-button button--demo" data-location="">GET A DEMO</a></div></div><div class="imageside"><video width="100%" height="auto" playsinline autoplay loop muted class="autoplay lazy" poster=""> <source data-src="https://klue.com/wp-content/uploads/2022/04/SDR-vid.mp4" type="video/mp4">Your browser does not support the video tag. </source></video></div></div></section><style nonce=epG51579BxlbnKcUSgzgtyyRAvJKn5ItH431Z4jr2vFuYwxjqGxhE4qbac8vtQ6hLUmlcxrkjupQijCsYzIQqTcer3cq70z90VYvcflmbarWObxquQgY5qIWHPxnQaQC>@media only screen and (min-width: 1400px) { .form-with-side-image{ width: 1450px; max-width: 100vw; max-height: 100vh; margin-left: calc((100% - 1450px)/2); } }</style><p id="breadcrumbs"><a href="/blog">Blog</a> > <span><span><a href="https://klue.com/blog/category/news">News</a></span></span></p> <br><div class="bottom"></div></div></div></section></div><section class="blogquad blogquad--light"><div class="blogquad__quadsinch"><h2 class="blogquad_title">Must Read</h2><div class="blogquad_quaditem"> <span class="quaditem_quaddetails"> <span class="quaddetails_category color--competitive-enablement">Competitive Enablement</span> <span class="quaddetails_read"><span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix"></span> <span class="rt-time"> 7</span> <span class="rt-label rt-postfix">min</span></span></span> <a class="blogfeatureditem__link" href="https://klue.com/blog/measure-competitive-intelligence-program" rel="bookmark"><h3 class="blogfeatureditem__title">10 Metrics to Measure Your Competitive Intelligence Program</h3> </a> </span></div><div class="blogquad_quaditem"> <span class="quaditem_quaddetails"> <span class="quaddetails_category color--battlecards">Battlecards</span> <span class="quaddetails_read"><span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix"></span> <span class="rt-time"> 3</span> <span class="rt-label rt-postfix">min</span></span></span> <a class="blogfeatureditem__link" href="https://klue.com/blog/5-tips-improve-sales-battlecards" rel="bookmark"><h3 class="blogfeatureditem__title">5 Tips to Improve Your Sales Battlecards</h3> </a> </span></div><div class="blogquad_quaditem"> <span class="quaditem_quaddetails"> <span class="quaddetails_category color--competitive-enablement">Competitive Enablement</span> <span class="quaddetails_read"><span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix"></span> <span class="rt-time"> 7</span> <span class="rt-label rt-postfix">min</span></span></span> <a class="blogfeatureditem__link" href="https://klue.com/blog/eight-competitive-intelligence-examples-in-practice" rel="bookmark"><h3 class="blogfeatureditem__title">Eight Competitive Intelligence Examples in Practice</h3> </a> </span></div><div class="blogquad_quaditem"> <span class="quaditem_quaddetails"> <span class="quaddetails_category color--sales">Sales</span> <span class="quaddetails_read"><span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix"></span> <span class="rt-time"> 6</span> <span class="rt-label rt-postfix">min</span></span></span> <a class="blogfeatureditem__link" href="https://klue.com/blog/why-sales-needs-more-women" rel="bookmark"><h3 class="blogfeatureditem__title">Is Sales Really the Great Equalizer for Women?</h3> </a> </span></div></div></section><section class="dynamic-card-listing" id="block_6255c1c5c5553" style=" background-color:#eceeeb;"><div class="inner-container" style="padding-top:30px !important; background-color:#eceeeb;"><div class="padder"><div id="card-listings" class="results"><div class="casecard all"> <img alt="How to Differentiate in a Crowded Market with Anthony Pierri (Compete Week 2024 Keynote)" data-src="https://klue.com/wp-content/uploads/2024/11/Blog_CW24_Pierri-1024x513.jpg" width="1024" height="513" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/513;"><noscript><img alt="How to Differentiate in a Crowded Market with Anthony Pierri (Compete Week 2024 Keynote)" src="https://klue.com/wp-content/uploads/2024/11/Blog_CW24_Pierri-1024x513.jpg" width="1024" height="513"></noscript><div class="pad"><p class="catname">Competitive Enablement</p><p class="catname">Product Marketing</p><div class="casecarddate">Nov 22nd 2024</div><h3>How to Differentiate in a Crowded Market with Anthony Pierri (Compete Week 2024 Keynote)</h3> <span class="readtime"><svg width="15" height="15" viewbox="0 0 15 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <g opacity="0.7"> <circle class="circle" cx="7.5" cy="7.5" r="7.05882" stroke="#362E77" stroke-width="0.882353"/> <path class="path" d="M7.94118 3.08789C7.94118 2.84424 7.74366 2.64671 7.5 2.64671C7.25634 2.64671 7.05882 2.84424 7.05882 3.08789H7.94118ZM7.5 7.94083H7.05882V8.19686L7.28112 8.32388L7.5 7.94083ZM10.3694 10.0886C10.5809 10.2095 10.8504 10.136 10.9713 9.92442C11.0922 9.71287 11.0187 9.44338 10.8071 9.32249L10.3694 10.0886ZM7.05882 3.08789V7.94083H7.94118V3.08789H7.05882ZM7.28112 8.32388L10.3694 10.0886L10.8071 9.32249L7.71888 7.55778L7.28112 8.32388Z" fill="#362E77"/> </g> </svg> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix"></span> <span class="rt-time"> 3</span> <span class="rt-label rt-postfix"></span></span> min</span><p class="excerpt">Learn how to differentiate in a crowded market with tips from messaging expert Anthony Pierri (co-founder of FletchPMM).</p></div><div class="bottom"> <a class="button--primary dark" target="" href="https://klue.com/blog/anthony-pierri-how-to-differentiate-in-a-crowded-market">Learn More</a></div></div><div class="casecard all"> <img alt="How to Differentiate Your Tech With Emma Stratton (Compete Week 2024 Keynote)" data-src="https://klue.com/wp-content/uploads/2024/11/Blog_CW24_Pierri-1-1024x513.jpg" width="1024" height="513" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/513;"><noscript><img alt="How to Differentiate Your Tech With Emma Stratton (Compete Week 2024 Keynote)" src="https://klue.com/wp-content/uploads/2024/11/Blog_CW24_Pierri-1-1024x513.jpg" width="1024" height="513"></noscript><div class="pad"><p class="catname">Competitive Enablement</p><p class="catname">Product Marketing</p><div class="casecarddate">Nov 22nd 2024</div><h3>How to Differentiate Your Tech With Emma Stratton (Compete Week 2024 Keynote)</h3> <span class="readtime"><svg width="15" height="15" viewbox="0 0 15 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <g opacity="0.7"> <circle class="circle" cx="7.5" cy="7.5" r="7.05882" stroke="#362E77" stroke-width="0.882353"/> <path class="path" d="M7.94118 3.08789C7.94118 2.84424 7.74366 2.64671 7.5 2.64671C7.25634 2.64671 7.05882 2.84424 7.05882 3.08789H7.94118ZM7.5 7.94083H7.05882V8.19686L7.28112 8.32388L7.5 7.94083ZM10.3694 10.0886C10.5809 10.2095 10.8504 10.136 10.9713 9.92442C11.0922 9.71287 11.0187 9.44338 10.8071 9.32249L10.3694 10.0886ZM7.05882 3.08789V7.94083H7.94118V3.08789H7.05882ZM7.28112 8.32388L10.3694 10.0886L10.8071 9.32249L7.71888 7.55778L7.28112 8.32388Z" fill="#362E77"/> </g> </svg> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix"></span> <span class="rt-time"> 2</span> <span class="rt-label rt-postfix"></span></span> min</span><p class="excerpt">Learn how to make your tech stand out with tips from Emma Stratton. Move past tech jargon and connect with buyers through clear, human-focused messaging.</p></div><div class="bottom"> <a class="button--primary dark" target="" href="https://klue.com/blog/emma-stratton-keynote">Learn More</a></div></div><div class="cardcase blogitems__blogitem blogitem blogsubscribe"> <img class="logo lazyload" alt="klue logo" data-src="https://klue.com/wp-content/themes/klue/assets/img/logo-subscribe.png" width="155" height="116" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 155px; --smush-placeholder-aspect-ratio: 155/116;"><noscript><img class="logo" alt="klue logo" src="https://klue.com/wp-content/themes/klue/assets/img/logo-subscribe.png" width="155" height="116"></noscript><h3 class="blogsubscribe__heading">Competitive strategies in five minutes or less. 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$('#corner-popup.want-real-insights-directly-from-your-buyers').addClass('center'); $('#corner-popup.blog-post-demo-popup-sdr-vid').addClass('center'); $('#corner-popup.coffee-and-compete').addClass('center'); posthog.onFeatureFlags(function() { if (posthog.getFeatureFlag('product-tours-in-menu') === 'tour-button-added') { // Do something differently for this user $("#menu-super-nav .takeatour a").removeClass('hide'); } else { // It's a good idea to let control variant always be the default behaviour, // so if something goes wrong with flag evaluation, you don't break your app. //if its control hide the button $("#menu-super-nav .takeatour a").addClass('hide'); } if (posthog.getFeatureFlag('cut-use-cases') === 'cut-them') { // Do something differently for this user $(".hidemetest").addClass('hide'); $(".page-product .two-columns-default .button--secondary.dark").addClass('hide'); $(".page-competitive-intelligence-software .two-columns-default .button--secondary.dark").addClass('hide'); } else { //dont hide here $(".hidemetest").removeClass('hide'); $(".page-product .two-columns-default .button--secondary.dark").removeClass('hide'); $(".page-competitive-intelligence-software .two-columns-default .button--secondary.dark").removeClass('hide'); // It's a good idea to let control variant always be the default behaviour, // so if something goes wrong with flag evaluation, you don't break your app. } //coffee-and-compete-design experiment if (posthog.getFeatureFlag('coffee-and-compete-design') === 'smalllogo') { // Do something differently for this user $("#coffeeandcompetepop .logosmall").removeClass('hideme'); $("#coffeeandcompetepop .logobig").addClass('hideme'); } else { // the control is logo large and title small - it is like that by default you dont have to do anything. } /* //home page header text if (posthog.getFeatureFlag('homepage-header-text-v2') === 'new') { // Do something differently for this user $('#homeheader .newtext').removeClass('hide'); $('#homeheader 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nonce=epG51579BxlbnKcUSgzgtyyRAvJKn5ItH431Z4jr2vFuYwxjqGxhE4qbac8vtQ6hLUmlcxrkjupQijCsYzIQqTcer3cq70z90VYvcflmbarWObxquQgY5qIWHPxnQaQC>@media (max-width: 880px) { #acfstable66a953f6a830a { padding: !important; } }</style><div class="container"><div class="acf-innerblocks-container"><div class="title-holder title aligncenter"><h2 class="default-font fsize-xxl mobile- lh-comfortable weight-default mediumsmallpad text-none mediumsmallpad-mobile"> Access Resource</h2></div><div class="block_534595aaf201c3e7771884e718d5e484"> <script nonce=epG51579BxlbnKcUSgzgtyyRAvJKn5ItH431Z4jr2vFuYwxjqGxhE4qbac8vtQ6hLUmlcxrkjupQijCsYzIQqTcer3cq70z90VYvcflmbarWObxquQgY5qIWHPxnQaQC>window.addEventListener('DOMContentLoaded', function() { var hsformload = document.getElementById('hsformload'); hsformload.addEventListener("change", (event) => { if(event.target.value == 'yes'){ hbspt.forms.create({ region: "na1", portalId: "2241989", formId: "8df8552e-f729-4ddd-9300-faa111436f3c", submitButtonClass: 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zeropadding bot-zeropadding transparent"><style nonce=epG51579BxlbnKcUSgzgtyyRAvJKn5ItH431Z4jr2vFuYwxjqGxhE4qbac8vtQ6hLUmlcxrkjupQijCsYzIQqTcer3cq70z90VYvcflmbarWObxquQgY5qIWHPxnQaQC>@media (max-width: 880px) { #vidwrapsection { padding: !important; } }</style><div class="container"><div class="acf-innerblocks-container"><iframe id="modal__vimeoSrc" style=" border-radius: 11.304px; aspect-ratio: 16 / 9; width: 1024px; " src="" frameborder="0" allow="autoplay" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe></div></div><style nonce=epG51579BxlbnKcUSgzgtyyRAvJKn5ItH431Z4jr2vFuYwxjqGxhE4qbac8vtQ6hLUmlcxrkjupQijCsYzIQqTcer3cq70z90VYvcflmbarWObxquQgY5qIWHPxnQaQC></style></section></div></div></div> <script nonce=epG51579BxlbnKcUSgzgtyyRAvJKn5ItH431Z4jr2vFuYwxjqGxhE4qbac8vtQ6hLUmlcxrkjupQijCsYzIQqTcer3cq70z90VYvcflmbarWObxquQgY5qIWHPxnQaQC>document.addEventListener('DOMContentLoaded', function() { (function($) { $('a.vimeopopuplink').attr('data-target', 'videoplayer').addClass('open-popup'); $('.vimeopopuplink.menu-item a').attr('data-target', 'videoplayer').addClass('open-popup'); })(jQuery); });</script> <script nonce=epG51579BxlbnKcUSgzgtyyRAvJKn5ItH431Z4jr2vFuYwxjqGxhE4qbac8vtQ6hLUmlcxrkjupQijCsYzIQqTcer3cq70z90VYvcflmbarWObxquQgY5qIWHPxnQaQC>document.addEventListener('DOMContentLoaded', function() { console.log('modal: ', 'videoplayer'); //get modal element var modal = document.getElementById('videoplayer'); //check if iframe in element var iframe = modal.querySelector('iframe'); if(iframe){ const url = iframe.dataset.src; if(url && url.includes('community.thecompetenetwork.com')){ //append query parameters from current page var currentUrl = window.location.href; var urlParams = new URLSearchParams(currentUrl); var query = urlParams.toString(); iframe.setAttribute( "src", url + "?" + query ); //set data-src iframe.setAttribute( "data-src", url + "?" + query ); } } });</script> <div id="modal-demo" class="popup-modal modal center border-black" style=" display:none; "><style nonce=epG51579BxlbnKcUSgzgtyyRAvJKn5ItH431Z4jr2vFuYwxjqGxhE4qbac8vtQ6hLUmlcxrkjupQijCsYzIQqTcer3cq70z90VYvcflmbarWObxquQgY5qIWHPxnQaQC>#modal-demo .popwrap {max-width: 774px;} @media only screen and (max-width: 774px) { #modal-demo.popup-modal .popwrap section > .container { padding: 0px 25px !important; } }</style><div class="popwrap"> <a href="#" class="close" data-target="modal-demo" data-type="modal"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 32 32" fill="none"> <path d="M25.7076 24.2924C25.8005 24.3854 25.8742 24.4957 25.9245 24.6171C25.9747 24.7384 26.0006 24.8686 26.0006 24.9999C26.0006 25.1313 25.9747 25.2614 25.9245 25.3828C25.8742 25.5042 25.8005 25.6145 25.7076 25.7074C25.6147 25.8004 25.5044 25.8741 25.383 25.9243C25.2616 25.9746 25.1315 26.0005 25.0001 26.0005C24.8687 26.0005 24.7386 25.9746 24.6172 25.9243C24.4958 25.8741 24.3855 25.8004 24.2926 25.7074L16.0001 17.4137L7.70757 25.7074C7.51993 25.8951 7.26543 26.0005 7.00007 26.0005C6.7347 26.0005 6.48021 25.8951 6.29257 25.7074C6.10493 25.5198 5.99951 25.2653 5.99951 24.9999C5.99951 24.7346 6.10493 24.4801 6.29257 24.2924L14.5863 15.9999L6.29257 7.70745C6.10493 7.5198 5.99951 7.26531 5.99951 6.99995C5.99951 6.73458 6.10493 6.48009 6.29257 6.29245C6.48021 6.1048 6.7347 5.99939 7.00007 5.99939C7.26543 5.99939 7.51993 6.1048 7.70757 6.29245L16.0001 14.5862L24.2926 6.29245C24.4802 6.10481 24.7347 5.99939 25.0001 5.99939C25.2654 5.99939 25.5199 6.1048 25.7076 6.29245C25.8952 6.48009 26.0006 6.73458 26.0006 6.99995C26.0006 7.26531 25.8952 7.5198 25.7076 7.70745L17.4138 15.9999L25.7076 24.2924Z" fill="#fff"></path> </svg></a><div class="acf-innerblocks-container"><section id="acfstable669e875b3d3b7" class="brandcontainer sectionpadding fifty-padding bot-default-padding midnight"><style nonce=epG51579BxlbnKcUSgzgtyyRAvJKn5ItH431Z4jr2vFuYwxjqGxhE4qbac8vtQ6hLUmlcxrkjupQijCsYzIQqTcer3cq70z90VYvcflmbarWObxquQgY5qIWHPxnQaQC>@media (max-width: 880px) { #acfstable669e875b3d3b7 { padding: !important; } }</style><div class="container"><div class="acf-innerblocks-container"><div class="containerwrap"><style nonce=epG51579BxlbnKcUSgzgtyyRAvJKn5ItH431Z4jr2vFuYwxjqGxhE4qbac8vtQ6hLUmlcxrkjupQijCsYzIQqTcer3cq70z90VYvcflmbarWObxquQgY5qIWHPxnQaQC>#block_c6e77859975d6f91c8526b160d4ea50d .acf-innerblocks-container { margin:auto; }</style><div id="block_c6e77859975d6f91c8526b160d4ea50d" class="controlcontainer demotext border-none none" style=""><div class="acf-innerblocks-container"><div class="title-holder aligncenter"><h2 class="default-font fsize-xl mobile- lh-comfortable weight-default xsmallpad text-none xsmallpad-mobile"> Want to see Klue in Action?</h2></div><div class="text-holder aligncenter block_0c6b1d35f2cbdab8b1ca7ef10c6766a3 fsize-sm lh-comfortable weight-400 mobile- mobile- default-font text-none mediumpad mediumpad-mobile"><div class="acf-innerblocks-container"><p class="has-text-align-center">Let’s do it. Tell us a bit about yourself and we’ll set up a time to wow you.</p></div></div><div class="block_aafe66d937770bc0134f4c1910cb86e1"> <script nonce=epG51579BxlbnKcUSgzgtyyRAvJKn5ItH431Z4jr2vFuYwxjqGxhE4qbac8vtQ6hLUmlcxrkjupQijCsYzIQqTcer3cq70z90VYvcflmbarWObxquQgY5qIWHPxnQaQC>window.addEventListener('DOMContentLoaded', function() { var hsformload = document.getElementById('hsformload'); hsformload.addEventListener("change", (event) => { if(event.target.value == 'yes'){ hbspt.forms.create({ region: "na1", portalId: "2241989", formId: "f479afa1-6e2e-4b38-bb56-ea961a35e6eb", submitButtonClass: "button--primary highlight full-width", onFormReady: function($form, ctx){ (function($) { $('.block_aafe66d937770bc0134f4c1910cb86e1 input[type="submit"]').removeClass().addClass('button--primary highlight full-width'); })(jQuery); } , onFormSubmit: function($form) { console.log('submitted form: ', $form); //get value of input fields $hs_fname = $form[0].firstname.value; $hs_lname = $form[0].lastname.value; $hs_email = $form[0].email.value; $hs_company = $form[0].company.value; console.log('fname:', $hs_fname); console.log('lname:', $hs_lname); console.log('email:', $hs_email); console.log('company:', $hs_company); console.log('window.navattic:', window.navattic); window.navattic.identify({ 'user.fullName': $hs_fname + ' ' + $hs_lname, 'user.email': $hs_email, 'company.name': $hs_company, }) }, }); } }); (function($) { $('#modal-demo .thankyou').hide(); window.addEventListener('message', event => { if (event.data.type === 'hsFormCallback' && event.data.eventName === 'onFormSubmit' && event.data.id === 'f479afa1-6e2e-4b38-bb56-ea961a35e6eb') { // console.log("submitting"); var $content_firstname = $( "#modal-demo input[name=firstname]" ).val(); var $content_lastname = $( "#modal-demo input[name=lastname]" ).val(); var $content_email = $("#modal-demo input[name=email]").val(); var $content_company = $("#modal-demo input[name=company]").val(); if (/@crayon.co\s*$/.test($content_email)) {} else { setCookie("klue_download", "authenticated", "730"); setCookie("klue_firstname", $content_firstname, "730"); setCookie("klue_lastname", $content_lastname, "730"); setCookie("klue_email", $content_email, "730"); setCookie("klue_company", $content_company, "730"); //added this stuff to setup and open video $("body").click(); $('#modal-demo .demotext').hide(); $('#modal-demo .thankyou').show(); } } }) })(jQuery); });</script> </div></div></div></div><div class="containerwrap"><style nonce=epG51579BxlbnKcUSgzgtyyRAvJKn5ItH431Z4jr2vFuYwxjqGxhE4qbac8vtQ6hLUmlcxrkjupQijCsYzIQqTcer3cq70z90VYvcflmbarWObxquQgY5qIWHPxnQaQC>#block_7c45e89b3e6595598bb0a822df6c1b3b .acf-innerblocks-container { margin:auto; }</style><div id="block_7c45e89b3e6595598bb0a822df6c1b3b" class="controlcontainer thankyou border-none none" style=""><div class="acf-innerblocks-container"><div class="title-holder aligncenter"><h2 class="default-font fsize-xl mobile- lh-comfortable weight-default mediumsmallpad text-none mediumsmallpad-mobile"> Thanks for your request.<br> We’ll be in touch very soon.</h2></div><div id="block_3e731124e130a9ae228a2bc0e825ffb5" class="button-holder aligncenter defaultpad"> <a class="close-popup button--primary highlight full-width" data-target-close="modal-demo" href="#" target="_self" style="">BACK TO KLUE</a></div></div></div></div></div></div><style nonce=epG51579BxlbnKcUSgzgtyyRAvJKn5ItH431Z4jr2vFuYwxjqGxhE4qbac8vtQ6hLUmlcxrkjupQijCsYzIQqTcer3cq70z90VYvcflmbarWObxquQgY5qIWHPxnQaQC></style></section></div></div></div> <script nonce=epG51579BxlbnKcUSgzgtyyRAvJKn5ItH431Z4jr2vFuYwxjqGxhE4qbac8vtQ6hLUmlcxrkjupQijCsYzIQqTcer3cq70z90VYvcflmbarWObxquQgY5qIWHPxnQaQC>document.addEventListener('DOMContentLoaded', function() { (function($) { $('a.button--demo').attr('data-target', 'modal-demo').addClass('open-popup'); 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