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.elementor-element.elementor-element-9d70c1d .jet-mega-menu-item__label { padding-left: 10px !important; }/* End custom CSS */</style> <div data-elementor-type="wp-post" data-elementor-id="498653" class="elementor elementor-498653" data-elementor-post-type="jet-menu"> <div class="elementor-element elementor-element-9d70c1d e-con-full e-flex e-con e-parent" data-id="9d70c1d" data-element_type="container" data-settings="{"background_background":"classic","jet_parallax_layout_list":[]}"> <div class="elementor-element elementor-element-78fb225 e-flex e-con-boxed e-con e-child" data-id="78fb225" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-5077236 e-con-full e-flex e-con e-child" data-id="5077236" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-element elementor-element-bd1abb2 e-con-full e-flex e-con e-child" data-id="bd1abb2" 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jet-mega-menu-item-498639"><div class="jet-mega-menu-item__inner" tabindex="0" aria-label="Solutions"><a href="#" class="jet-mega-menu-item__link jet-mega-menu-item__link--top-level"><div class="jet-mega-menu-item__title"><div class="jet-mega-menu-item__label">Solutions</div></div></a></div><div class="jet-mega-menu-mega-container" data-template-id="499768" data-template-content="elementor" data-position="default"><div class="jet-mega-menu-mega-container__inner"><style>.elementor-499768 .elementor-element.elementor-element-317be18{--display:flex;--gap:24px 24px;--background-transition:0.3s;--padding-top:32px;--padding-bottom:32px;--padding-left:0px;--padding-right:0px;}.elementor-499768 .elementor-element.elementor-element-317be18:not(.elementor-motion-effects-element-type-background), .elementor-499768 .elementor-element.elementor-element-317be18 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-ff19b42 );}.elementor-499768 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.elementor-element.elementor-element-8ea9ffa .elementor-button .elementor-button-content-wrapper{gap:10px;}.elementor-499768 .elementor-element.elementor-element-05339bc{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--gap:24px 24px;--background-transition:0.3s;}.elementor-499768 .elementor-element.elementor-element-b4bb9e7{--display:flex;--gap:0px 0px;--background-transition:0.3s;--overlay-opacity:1;--border-radius:32px 32px 32px 32px;--padding-top:24px;--padding-bottom:24px;--padding-left:24px;--padding-right:24px;}.elementor-499768 .elementor-element.elementor-element-b4bb9e7::before, .elementor-499768 .elementor-element.elementor-element-b4bb9e7 > .elementor-background-video-container::before, .elementor-499768 .elementor-element.elementor-element-b4bb9e7 > .e-con-inner > .elementor-background-video-container::before, .elementor-499768 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.elementor-element.elementor-element-aee6426{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--background-transition:0.3s;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-499768 .elementor-element.elementor-element-c83742d{--display:flex;--gap:0px 0px;--background-transition:0.3s;--border-radius:32px 32px 32px 32px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-499768 .elementor-element.elementor-element-c83742d.e-con{--align-self:center;}/* Start custom CSS for jet-mega-menu, class: .elementor-element-f45e017 */.elementor-499768 .elementor-element.elementor-element-f45e017 .jet-mega-menu-list { display: grid; grid-template-columns: repeat(1, 1fr); /* Two columns */ gap: 20px; /* Space between columns */ align-items: start !important; /* Align items to the top */ } .elementor-499768 .elementor-element.elementor-element-f45e017 .jet-mega-menu-item { list-style: none; } .elementor-499768 .elementor-element.elementor-element-f45e017 .jet-mega-menu-item:nth-child(1), .elementor-499768 .elementor-element.elementor-element-f45e017 .jet-mega-menu-item:nth-child(2), .elementor-499768 .elementor-element.elementor-element-f45e017 .jet-mega-menu-item:nth-child(3), { grid-column: 2; /* Second column */ }/* End custom CSS */ /* Start custom CSS for jet-mega-menu, class: .elementor-element-d6fb993 */.elementor-499768 .elementor-element.elementor-element-d6fb993 .jet-mega-menu-list { display: grid; grid-template-columns: repeat(1, 1fr); /* Two columns */ gap: 20px; /* Space between columns */ align-items: start !important; /* Align items to the top */ } .elementor-499768 .elementor-element.elementor-element-d6fb993 .jet-mega-menu-item { list-style: none; } .elementor-499768 .elementor-element.elementor-element-d6fb993 .jet-mega-menu-item:nth-child(1), .elementor-499768 .elementor-element.elementor-element-d6fb993 .jet-mega-menu-item:nth-child(2), .elementor-499768 .elementor-element.elementor-element-d6fb993 .jet-mega-menu-item:nth-child(3), { grid-column: 1; /* Second column */ }/* End custom CSS */ /* Start custom CSS for jet-mega-menu, class: .elementor-element-093cacd */.elementor-499768 .elementor-element.elementor-element-093cacd .jet-mega-menu-list { display: grid; grid-template-columns: repeat(1, 1fr); /* Two columns */ gap: 20px; /* Space between columns */ align-items: start !important; /* Align items to the top */ } .elementor-499768 .elementor-element.elementor-element-093cacd .jet-mega-menu-item { list-style: none; } .elementor-499768 .elementor-element.elementor-element-093cacd .jet-mega-menu-item:nth-child(1), .elementor-499768 .elementor-element.elementor-element-093cacd .jet-mega-menu-item:nth-child(2), .elementor-499768 .elementor-element.elementor-element-093cacd .jet-mega-menu-item:nth-child(3), { grid-column: 1; /* Second column */ }/* End custom CSS */ /* Start custom CSS for container, class: .elementor-element-317be18 */.elementor-499768 .elementor-element.elementor-element-317be18 .jet-mega-menu-item__label { padding-left: 10px !important; }/* End custom CSS */</style> <div data-elementor-type="wp-post" data-elementor-id="499768" class="elementor elementor-499768" data-elementor-post-type="jet-menu"> <div class="elementor-element elementor-element-317be18 e-con-full e-flex e-con e-parent" data-id="317be18" data-element_type="container" data-settings="{"background_background":"classic","jet_parallax_layout_list":[]}"> <div class="elementor-element elementor-element-6c74a20 e-flex e-con-boxed e-con e-child" data-id="6c74a20" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-8ea9ffa elementor-widget elementor-widget-button" data-id="8ea9ffa" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="/solutions/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none"><path d="M13 19L21 12L13 5" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M21 12H3" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path></svg> </span> <span class="elementor-button-text">Solutions overview</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-05339bc e-flex e-con-boxed e-con e-child" data-id="05339bc" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-b4bb9e7 e-con-full e-flex e-con e-child" data-id="b4bb9e7" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-element elementor-element-97f4304 e-con-full e-flex e-con e-child" data-id="97f4304" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-element elementor-element-8b96475 elementor-widget elementor-widget-button" data-id="8b96475" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="/product/marketing-automation/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none"><path d="M13 19L21 12L13 5" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M21 12H3" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path></svg> </span> <span class="elementor-button-text">Grow My Business</span> </span> </a> </div> </div> </div> </div> <div class="elementor-element elementor-element-c6d1e7b e-con-full e-flex e-con e-child" data-id="c6d1e7b" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-element elementor-element-f45e017 elementor-widget elementor-widget-jet-mega-menu" data-id="f45e017" data-element_type="widget" data-widget_type="jet-mega-menu.default"> <div class="elementor-widget-container"> <div class="jet-mega-menu jet-mega-menu--layout-vertical jet-mega-menu--sub-position-right jet-mega-menu--dropdown-layout-default jet-mega-menu--dropdown-position-right jet-mega-menu--animation-none jet-mega-menu--location-elementor jet-mega-menu--fill-svg-icons" data-settings='{"menuId":"48","menuUniqId":"6741a4c493f8f","rollUp":false,"megaAjaxLoad":false,"layout":"vertical","subEvent":"hover","mouseLeaveDelay":500,"subTrigger":"item","subPosition":"right","megaWidthType":"container","megaWidthSelector":"","breakpoint":0}'><div class="jet-mega-menu-toggle" role="button" tabindex="0" aria-label="Open/Close Menu"><div class="jet-mega-menu-toggle-icon jet-mega-menu-toggle-icon--default-state"><svg class="e-font-icon-svg e-fas-bars" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"></path></svg></div><div class="jet-mega-menu-toggle-icon jet-mega-menu-toggle-icon--opened-state"><svg class="e-font-icon-svg e-fas-times" viewBox="0 0 352 512" xmlns="http://www.w3.org/2000/svg"><path d="M242.72 256l100.07-100.07c12.28-12.28 12.28-32.19 0-44.48l-22.24-22.24c-12.28-12.28-32.19-12.28-44.48 0L176 189.28 75.93 89.21c-12.28-12.28-32.19-12.28-44.48 0L9.21 111.45c-12.28 12.28-12.28 32.19 0 44.48L109.28 256 9.21 356.07c-12.28 12.28-12.28 32.19 0 44.48l22.24 22.24c12.28 12.28 32.2 12.28 44.48 0L176 322.72l100.07 100.07c12.28 12.28 32.2 12.28 44.48 0l22.24-22.24c12.28-12.28 12.28-32.19 0-44.48L242.72 256z"></path></svg></div></div><nav class="jet-mega-menu-container" aria-label="Main nav"><ul class="jet-mega-menu-list"><li id="jet-mega-menu-item-1448" class="jet-mega-menu-item jet-mega-menu-item-type-post_type jet-mega-menu-item-object-page jet-mega-menu-item--default jet-mega-menu-item--top-level jet-mega-menu-item-1448"><div class="jet-mega-menu-item__inner" tabindex="0" aria-label="Demand Generation Tools"><a title="fas fa-history" href="https://act-on.com/solutions/demand-generation/" class="jet-mega-menu-item__link jet-mega-menu-item__link--top-level"><div class="jet-mega-menu-item__icon"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M15.5 3.5V2M19.4393 4.56066L20.5 3.5M20.5103 8.5H22.0103M21.9506 13C21.4489 18.0533 17.1853 22 12 22C6.47715 22 2 17.5228 2 12C2 6.81465 5.94668 2.5511 11 2.04938M12 8H16V12M15.6197 8C13.2653 11.3276 9.38636 13.5 5 13.5C3.9971 13.5 3.02072 13.3864 2.08302 13.1715" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg> </div><div class="jet-mega-menu-item__title"><div class="jet-mega-menu-item__label">Demand Generation Tools</div></div></a></div></li> <li id="jet-mega-menu-item-1449" class="jet-mega-menu-item jet-mega-menu-item-type-post_type jet-mega-menu-item-object-page jet-mega-menu-item--default jet-mega-menu-item--top-level jet-mega-menu-item-1449"><div class="jet-mega-menu-item__inner" tabindex="0" aria-label="Consumer Marketing"><a title="fas fa-user-friends" href="https://act-on.com/solutions/consumer-marketing/" class="jet-mega-menu-item__link jet-mega-menu-item__link--top-level"><div class="jet-mega-menu-item__icon"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M23.0006 22.0004V20.3754C23.0006 17.6884 20.4176 15.4624 17.0586 15.0684" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M15 22V20.375C15 17.411 11.86 15 8 15C4.14 15 1 17.411 1 20.375V22" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M15.2441 10.923C15.4911 10.966 15.7411 11 15.9991 11C18.4801 11 20.4991 8.982 20.4991 6.5C20.4991 4.019 18.4801 2 15.9991 2C15.7411 2 15.4911 2.034 15.2441 2.076" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M8 11C10.481 11 12.5 8.981 12.5 6.5C12.5 4.019 10.481 2 8 2C5.519 2 3.5 4.019 3.5 6.5C3.5 8.981 5.519 11 8 11Z" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg> </div><div class="jet-mega-menu-item__title"><div class="jet-mega-menu-item__label">Consumer Marketing</div></div></a></div></li> <li id="jet-mega-menu-item-1450" class="jet-mega-menu-item jet-mega-menu-item-type-post_type jet-mega-menu-item-object-page jet-mega-menu-item--default jet-mega-menu-item--top-level jet-mega-menu-item-1450"><div class="jet-mega-menu-item__inner" tabindex="0" aria-label="Customer Relationship Marketing"><a title="fas fa-heart" href="https://act-on.com/solutions/customer-relationship-marketing/" class="jet-mega-menu-item__link jet-mega-menu-item__link--top-level"><div class="jet-mega-menu-item__icon"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M17.5 3C14.75 3 13.245 4.437 12 5.7C10.755 4.437 9.25 3 6.5 3C2.833 3 1 6.071 1 9.3C1 14.737 7.417 19.2 12 21C16.583 19.2 23 14.737 23 9.3C23 6.071 21.167 3 17.5 3Z" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg> </div><div class="jet-mega-menu-item__title"><div class="jet-mega-menu-item__label">Customer Relationship Marketing</div></div></a></div></li> </ul></nav></div> </div> </div> </div> </div> <div class="elementor-element elementor-element-934d894 e-con-full e-flex e-con e-child" data-id="934d894" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-element elementor-element-570a9c6 e-con-full e-flex e-con e-child" data-id="570a9c6" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-element elementor-element-b00bb0e elementor-widget elementor-widget-button" data-id="b00bb0e" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="/product/marketing-automation/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none"><path d="M13 19L21 12L13 5" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M21 12H3" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path></svg> </span> <span class="elementor-button-text">Deliver Holistic Brand Experiences</span> </span> </a> </div> </div> </div> </div> <div class="elementor-element elementor-element-fbb2c03 e-con-full e-flex e-con e-child" data-id="fbb2c03" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-element elementor-element-d6fb993 elementor-widget elementor-widget-jet-mega-menu" data-id="d6fb993" data-element_type="widget" data-widget_type="jet-mega-menu.default"> <div class="elementor-widget-container"> <div class="jet-mega-menu jet-mega-menu--layout-vertical jet-mega-menu--sub-position-right jet-mega-menu--dropdown-layout-default jet-mega-menu--dropdown-position-right jet-mega-menu--animation-none jet-mega-menu--location-elementor jet-mega-menu--fill-svg-icons" data-settings='{"menuId":"49","menuUniqId":"6741a4c4993dd","rollUp":false,"megaAjaxLoad":false,"layout":"vertical","subEvent":"hover","mouseLeaveDelay":500,"subTrigger":"item","subPosition":"right","megaWidthType":"container","megaWidthSelector":"","breakpoint":0}'><div class="jet-mega-menu-toggle" role="button" tabindex="0" aria-label="Open/Close Menu"><div class="jet-mega-menu-toggle-icon jet-mega-menu-toggle-icon--default-state"><svg class="e-font-icon-svg e-fas-bars" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"></path></svg></div><div class="jet-mega-menu-toggle-icon jet-mega-menu-toggle-icon--opened-state"><svg class="e-font-icon-svg e-fas-times" viewBox="0 0 352 512" xmlns="http://www.w3.org/2000/svg"><path d="M242.72 256l100.07-100.07c12.28-12.28 12.28-32.19 0-44.48l-22.24-22.24c-12.28-12.28-32.19-12.28-44.48 0L176 189.28 75.93 89.21c-12.28-12.28-32.19-12.28-44.48 0L9.21 111.45c-12.28 12.28-12.28 32.19 0 44.48L109.28 256 9.21 356.07c-12.28 12.28-12.28 32.19 0 44.48l22.24 22.24c12.28 12.28 32.2 12.28 44.48 0L176 322.72l100.07 100.07c12.28 12.28 32.2 12.28 44.48 0l22.24-22.24c12.28-12.28 12.28-32.19 0-44.48L242.72 256z"></path></svg></div></div><nav class="jet-mega-menu-container" aria-label="Main nav"><ul class="jet-mega-menu-list"><li id="jet-mega-menu-item-1451" class="jet-mega-menu-item jet-mega-menu-item-type-post_type jet-mega-menu-item-object-page jet-mega-menu-item--default jet-mega-menu-item--top-level jet-mega-menu-item-1451"><div class="jet-mega-menu-item__inner" tabindex="0" aria-label="Customer Journey"><a href="https://act-on.com/solutions/customer-journey/" class="jet-mega-menu-item__link jet-mega-menu-item__link--top-level"><div class="jet-mega-menu-item__icon"><svg width="25" height="24" viewBox="0 0 25 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M13.666 12L7.66602 5H1.66602" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M18.666 8L22.666 12L18.666 16" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M22.666 12H13.666L7.66602 19H1.66602" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg> </div><div class="jet-mega-menu-item__title"><div class="jet-mega-menu-item__label">Customer Journey</div></div></a></div></li> <li id="jet-mega-menu-item-1452" class="jet-mega-menu-item jet-mega-menu-item-type-post_type jet-mega-menu-item-object-page jet-mega-menu-item--default jet-mega-menu-item--top-level jet-mega-menu-item-1452"><div class="jet-mega-menu-item__inner" tabindex="0" aria-label="Customer Experience Marketing"><a title="fas fa-star" href="https://act-on.com/solutions/customer-experience-marketing/" class="jet-mega-menu-item__link jet-mega-menu-item__link--top-level"><div class="jet-mega-menu-item__icon"><svg width="25" height="24" viewBox="0 0 25 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M22.8357 9H15.7657L13.5457 1.654C13.4197 1.263 13.0647 1 12.6647 1C12.2647 1 11.9097 1.263 11.7837 1.654L9.47368 9H2.53168C1.51968 9 1.51968 10 1.90068 10.382L7.58168 14.636L5.28168 21.741C5.15468 22.134 5.28768 22.566 5.61068 22.813C5.93568 23.059 6.37568 23.063 6.70268 22.822L12.6647 18.437L18.6267 22.822C18.7877 22.94 18.9777 23 19.1657 23C19.3597 23 19.5547 22.938 19.7187 22.813C20.0417 22.566 20.1747 22.134 20.0477 21.741L17.7477 14.636L23.4277 10.382C23.8107 10 23.8107 9 22.8357 9Z" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg> </div><div class="jet-mega-menu-item__title"><div class="jet-mega-menu-item__label">Customer Experience Marketing</div></div></a></div></li> <li id="jet-mega-menu-item-1453" class="jet-mega-menu-item jet-mega-menu-item-type-post_type jet-mega-menu-item-object-page jet-mega-menu-item--default jet-mega-menu-item--top-level jet-mega-menu-item-1453"><div class="jet-mega-menu-item__inner" tabindex="0" aria-label="Customer Loyalty Marketing"><a title="fas fa-medal" href="https://act-on.com/solutions/loyalty-marketing/" class="jet-mega-menu-item__link jet-mega-menu-item__link--top-level"><div class="jet-mega-menu-item__icon"><svg width="25" height="24" viewBox="0 0 25 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M7.43081 8.75L2.86481 2.596C2.37481 1.936 2.84681 1 3.66781 1H21.6938C22.5148 1 22.9868 1.936 22.4968 2.596L17.9308 8.75" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M12.6816 12V15" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M9.82812 14.0732L12.6811 15.0002" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M10.918 17.427L12.681 15" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M14.4446 17.427L12.6816 15" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M15.5346 14.0732L12.6816 15.0002" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.6816 23C8.26364 23 4.68164 19.418 4.68164 15C4.68164 10.582 8.26364 7 12.6816 7C17.0996 7 20.6816 10.582 20.6816 15C20.6816 19.418 17.0996 23 12.6816 23Z" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg> </div><div class="jet-mega-menu-item__title"><div class="jet-mega-menu-item__label">Customer Loyalty Marketing</div></div></a></div></li> </ul></nav></div> </div> </div> </div> </div> <div class="elementor-element elementor-element-a2c38b1 e-con-full e-flex e-con e-child" data-id="a2c38b1" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-element elementor-element-a9a5d5b e-con-full e-flex e-con e-child" data-id="a9a5d5b" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-element elementor-element-f0c317f elementor-widget elementor-widget-button" data-id="f0c317f" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="/product/marketing-automation/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none"><path d="M13 19L21 12L13 5" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M21 12H3" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path></svg> </span> <span class="elementor-button-text">Engage Around Your Offering</span> </span> </a> </div> </div> </div> </div> <div class="elementor-element elementor-element-91464d9 e-con-full e-flex e-con e-child" data-id="91464d9" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-element elementor-element-093cacd elementor-widget elementor-widget-jet-mega-menu" data-id="093cacd" data-element_type="widget" data-widget_type="jet-mega-menu.default"> <div class="elementor-widget-container"> <div class="jet-mega-menu jet-mega-menu--layout-vertical jet-mega-menu--sub-position-right jet-mega-menu--dropdown-layout-default jet-mega-menu--dropdown-position-right jet-mega-menu--animation-none jet-mega-menu--location-elementor jet-mega-menu--fill-svg-icons" data-settings='{"menuId":"50","menuUniqId":"6741a4c49f65d","rollUp":false,"megaAjaxLoad":false,"layout":"vertical","subEvent":"hover","mouseLeaveDelay":500,"subTrigger":"item","subPosition":"right","megaWidthType":"container","megaWidthSelector":"","breakpoint":0}'><div class="jet-mega-menu-toggle" role="button" tabindex="0" aria-label="Open/Close Menu"><div class="jet-mega-menu-toggle-icon jet-mega-menu-toggle-icon--default-state"><svg class="e-font-icon-svg e-fas-bars" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 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Log in here.</span> </span> </a> </div> </div> </div> </div> <div class="elementor-element elementor-element-36379a94 e-con-full e-flex e-con e-child" data-id="36379a94" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-element elementor-element-6d3e303c elementor-widget elementor-widget-button" data-id="6d3e303c" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="/product/marketing-automation/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none"><path d="M16.6673 15.8337V13.3337H5.83398C4.45327 13.3337 3.33398 14.4529 3.33398 15.8337M7.33398 18.3337H14.0007C14.9341 18.3337 15.4008 18.3337 15.7573 18.152C16.0709 17.9922 16.3259 17.7372 16.4857 17.4236C16.6673 17.0671 16.6673 16.6004 16.6673 15.667V4.33366C16.6673 3.40024 16.6673 2.93353 16.4857 2.57701C16.3259 2.2634 16.0709 2.00844 15.7573 1.84865C15.4008 1.66699 14.9341 1.66699 14.0007 1.66699H7.33398C5.93385 1.66699 5.23379 1.66699 4.69901 1.93948C4.2286 2.17916 3.84615 2.56161 3.60647 3.03202C3.33398 3.5668 3.33398 4.26686 3.33398 5.66699V14.3337C3.33398 15.7338 3.33398 16.4339 3.60647 16.9686C3.84615 17.439 4.2286 17.8215 4.69901 18.0612C5.23379 18.3337 5.93385 18.3337 7.33398 18.3337Z" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path></svg> </span> <span class="elementor-button-text">View Blog</span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-7e6bf60 elementor-widget elementor-widget-button" data-id="7e6bf60" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="/demo/" id="mega_menu_demo"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon"> <svg aria-hidden="true" class="e-font-icon-svg e-far-play-circle" viewBox="0 0 512 512" xmlns="http://www.w3.org/2000/svg"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z"></path></svg> </span> <span class="elementor-button-text">Get a Demo</span> </span> </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div></div></li> <li id="jet-mega-menu-item-498640" class="jet-mega-menu-item jet-mega-menu-item-type-custom jet-mega-menu-item-object-custom jet-mega-menu-item--mega jet-mega-menu-item-has-children jet-mega-menu-item--top-level jet-mega-menu-item-498640"><div class="jet-mega-menu-item__inner" tabindex="0" aria-label="Why Act-On"><a href="#" class="jet-mega-menu-item__link jet-mega-menu-item__link--top-level"><div class="jet-mega-menu-item__title"><div class="jet-mega-menu-item__label">Why Act-On</div></div></a></div><div class="jet-mega-menu-mega-container" data-template-id="499769" data-template-content="elementor" data-position="default"><div class="jet-mega-menu-mega-container__inner"><style>.elementor-499769 .elementor-element.elementor-element-11bb3c0{--display:flex;--gap:24px 24px;--background-transition:0.3s;--padding-top:32px;--padding-bottom:32px;--padding-left:0px;--padding-right:0px;}.elementor-499769 .elementor-element.elementor-element-11bb3c0:not(.elementor-motion-effects-element-type-background), .elementor-499769 .elementor-element.elementor-element-11bb3c0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-ff19b42 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.elementor-background-video-container::before, .elementor-499769 .elementor-element.elementor-element-1c927c5 > .elementor-background-slideshow::before, .elementor-499769 .elementor-element.elementor-element-1c927c5 > .e-con-inner > .elementor-background-slideshow::before, .elementor-499769 .elementor-element.elementor-element-1c927c5 > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{background-color:#FEFEFE;--background-overlay:'';}.elementor-499769 .elementor-element.elementor-element-4955a8e{--display:flex;--background-transition:0.3s;}.elementor-499769 .elementor-element.elementor-element-ca91893 .elementor-button{background-color:#02010100;font-family:"Open Sans", Open Sans;font-size:16px;font-weight:600;line-height:16px;fill:var( --e-global-color-de98382 );color:var( --e-global-color-de98382 );border-radius:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-499769 .elementor-element.elementor-element-ca91893 .elementor-button-content-wrapper{flex-direction:row-reverse;}.elementor-499769 .elementor-element.elementor-element-ca91893 .elementor-button .elementor-button-content-wrapper{gap:10px;}.elementor-499769 .elementor-element.elementor-element-c303768{--display:flex;--background-transition:0.3s;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-499769 .elementor-element.elementor-element-ee4865c .jet-mega-menu.jet-mega-menu--layout-horizontal .jet-mega-menu-item__link--top-level, .elementor-499769 .elementor-element.elementor-element-ee4865c .jet-mega-menu.jet-mega-menu--layout-vertical .jet-mega-menu-item__link--top-level{font-family:"Open Sans", Open Sans;font-size:16px;font-weight:600;line-height:24px;}.elementor-499769 .elementor-element.elementor-element-ee4865c{--jmm-top-items-ver-padding:10px;--jmm-top-item-title-color:var( --e-global-color-primary );}.elementor-499769 .elementor-element.elementor-element-985b356{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--background-transition:0.3s;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-499769 .elementor-element.elementor-element-baf0419{--display:flex;--gap:0px 0px;--background-transition:0.3s;--border-radius:32px 32px 32px 32px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-499769 .elementor-element.elementor-element-baf0419.e-con{--align-self:center;}/* Start custom CSS for jet-mega-menu, class: .elementor-element-ee4865c */.elementor-499769 .elementor-element.elementor-element-ee4865c .jet-mega-menu-list { display: grid; grid-template-columns: repeat(3, 1fr); /* Two columns */ gap: 20px; /* Space between columns */ align-items: start !important; /* Align items to the top */ } .elementor-499769 .elementor-element.elementor-element-ee4865c .jet-mega-menu-item { list-style: none; } .elementor-499769 .elementor-element.elementor-element-ee4865c .jet-mega-menu-item:nth-child(1), .elementor-499769 .elementor-element.elementor-element-ee4865c .jet-mega-menu-item:nth-child(2), .elementor-499769 .elementor-element.elementor-element-ee4865c .jet-mega-menu-item:nth-child(3), { grid-column: 2; /* Second column */ }/* End custom CSS */ /* Start custom CSS for container, class: .elementor-element-11bb3c0 */.elementor-499769 .elementor-element.elementor-element-11bb3c0 .jet-mega-menu-item__label { padding-left: 10px !important; }/* End custom CSS */</style> <div data-elementor-type="wp-post" data-elementor-id="499769" class="elementor elementor-499769" data-elementor-post-type="jet-menu"> <div class="elementor-element elementor-element-11bb3c0 e-con-full e-flex e-con e-parent" data-id="11bb3c0" data-element_type="container" data-settings="{"background_background":"classic","jet_parallax_layout_list":[]}"> <div class="elementor-element elementor-element-220b5b4 e-flex e-con-boxed e-con e-child" data-id="220b5b4" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-1c927c5 e-con-full e-flex e-con e-child" data-id="1c927c5" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-element elementor-element-4955a8e e-con-full e-flex e-con e-child" data-id="4955a8e" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-element elementor-element-ca91893 elementor-widget elementor-widget-button" data-id="ca91893" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="/why-act-on/our-story/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none"><path d="M13 19L21 12L13 5" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M21 12H3" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path></svg> </span> <span class="elementor-button-text">Why Act-On</span> </span> </a> </div> </div> </div> </div> <div class="elementor-element elementor-element-c303768 e-con-full e-flex e-con e-child" data-id="c303768" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-element elementor-element-ee4865c elementor-widget elementor-widget-jet-mega-menu" data-id="ee4865c" data-element_type="widget" data-widget_type="jet-mega-menu.default"> <div class="elementor-widget-container"> <div class="jet-mega-menu 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class="jet-mega-menu-item__label">Act-On’s Vision</div></div></a></div></li> <li id="jet-mega-menu-item-475677" class="jet-mega-menu-item jet-mega-menu-item-type-post_type jet-mega-menu-item-object-page jet-mega-menu-item--default jet-mega-menu-item--top-level jet-mega-menu-item-475677"><div class="jet-mega-menu-item__inner" tabindex="0" aria-label="Partners"><a title="fas fa-handshake" href="https://act-on.com/partners/" class="jet-mega-menu-item__link jet-mega-menu-item__link--top-level"><div class="jet-mega-menu-item__icon"><svg width="25" height="25" viewBox="0 0 25 25" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M13 1H23" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M13 5H23" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M13 9H23" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M1 15H11" stroke="#194F90" stroke-width="2" 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.elementor-background-video-container::before, .elementor-499770 .elementor-element.elementor-element-93fce0f > .elementor-background-slideshow::before, .elementor-499770 .elementor-element.elementor-element-93fce0f > .e-con-inner > .elementor-background-slideshow::before, .elementor-499770 .elementor-element.elementor-element-93fce0f > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{background-color:#FEFEFE;--background-overlay:'';}.elementor-499770 .elementor-element.elementor-element-4c74a2b{--display:flex;--background-transition:0.3s;}.elementor-499770 .elementor-element.elementor-element-1b39e18 .elementor-button{background-color:#02010100;font-family:"Open Sans", Open Sans;font-size:16px;font-weight:600;line-height:16px;fill:var( --e-global-color-de98382 );color:var( --e-global-color-de98382 );border-radius:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-499770 .elementor-element.elementor-element-1b39e18 .elementor-button-content-wrapper{flex-direction:row-reverse;}.elementor-499770 .elementor-element.elementor-element-1b39e18 .elementor-button .elementor-button-content-wrapper{gap:10px;}.elementor-499770 .elementor-element.elementor-element-b717a9c{--display:flex;--background-transition:0.3s;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-499770 .elementor-element.elementor-element-ca82fac .jet-mega-menu.jet-mega-menu--layout-horizontal .jet-mega-menu-item__link--top-level, .elementor-499770 .elementor-element.elementor-element-ca82fac .jet-mega-menu.jet-mega-menu--layout-vertical .jet-mega-menu-item__link--top-level{font-family:"Open Sans", Open Sans;font-size:16px;font-weight:600;line-height:24px;}.elementor-499770 .elementor-element.elementor-element-ca82fac{--jmm-top-items-ver-padding:10px;--jmm-top-item-title-color:var( --e-global-color-primary );}.elementor-499770 .elementor-element.elementor-element-6252ea3{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--background-transition:0.3s;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-499770 .elementor-element.elementor-element-bc071a2{--display:flex;--gap:0px 0px;--background-transition:0.3s;--border-radius:32px 32px 32px 32px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-499770 .elementor-element.elementor-element-bc071a2.e-con{--align-self:center;}/* Start custom CSS for jet-mega-menu, class: .elementor-element-ca82fac */.elementor-499770 .elementor-element.elementor-element-ca82fac .jet-mega-menu-list { display: grid; grid-template-columns: repeat(3, 1fr); /* Three columns */ grid-template-rows: auto; /* Let rows grow automatically */ gap: 20px; /* Space between items */ } .elementor-499770 .elementor-element.elementor-element-ca82fac .jet-mega-menu-item:nth-child(1) { grid-column: 1; grid-row: 1; } .elementor-499770 .elementor-element.elementor-element-ca82fac .jet-mega-menu-item:nth-child(2) { grid-column: 1; grid-row: 2; } .elementor-499770 .elementor-element.elementor-element-ca82fac .jet-mega-menu-item:nth-child(3) { grid-column: 1; grid-row: 3; } .elementor-499770 .elementor-element.elementor-element-ca82fac .jet-mega-menu-item:nth-child(4) { grid-column: 2; grid-row: 1; } .elementor-499770 .elementor-element.elementor-element-ca82fac .jet-mega-menu-item:nth-child(5) { grid-column: 2; grid-row: 2; } .elementor-499770 .elementor-element.elementor-element-ca82fac .jet-mega-menu-item:nth-child(6) { grid-column: 2; grid-row: 3; } .elementor-499770 .elementor-element.elementor-element-ca82fac .jet-mega-menu-item:nth-child(7) { grid-column: 3; grid-row: 1; } .elementor-499770 .elementor-element.elementor-element-ca82fac .jet-mega-menu-item:nth-child(8) { grid-column: 3; grid-row: 2; } .elementor-499770 .elementor-element.elementor-element-ca82fac .jet-mega-menu-item:nth-child(9) { grid-column: 3; grid-row: 3; }/* End custom CSS */ /* Start custom CSS for container, class: .elementor-element-6a7c60f */.elementor-499770 .elementor-element.elementor-element-6a7c60f .jet-mega-menu-item__label { padding-left: 10px !important; }/* End custom CSS */</style> <div data-elementor-type="wp-post" data-elementor-id="499770" class="elementor elementor-499770" data-elementor-post-type="jet-menu"> <div class="elementor-element elementor-element-6a7c60f e-con-full e-flex e-con e-parent" data-id="6a7c60f" data-element_type="container" data-settings="{"background_background":"classic","jet_parallax_layout_list":[]}"> <div class="elementor-element elementor-element-82d21f6 e-flex e-con-boxed e-con e-child" data-id="82d21f6" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-93fce0f e-con-full e-flex e-con e-child" data-id="93fce0f" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-element elementor-element-4c74a2b e-con-full e-flex e-con e-child" data-id="4c74a2b" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-element elementor-element-1b39e18 elementor-widget elementor-widget-button" data-id="1b39e18" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="/industries/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none"><path d="M13 19L21 12L13 5" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M21 12H3" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path></svg> </span> <span class="elementor-button-text">Industries</span> </span> </a> </div> </div> </div> </div> <div class="elementor-element elementor-element-b717a9c e-con-full e-flex e-con e-child" data-id="b717a9c" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-element elementor-element-ca82fac elementor-widget elementor-widget-jet-mega-menu" data-id="ca82fac" data-element_type="widget" data-widget_type="jet-mega-menu.default"> <div class="elementor-widget-container"> <div class="jet-mega-menu jet-mega-menu--layout-vertical jet-mega-menu--sub-position-right jet-mega-menu--dropdown-layout-default jet-mega-menu--dropdown-position-right jet-mega-menu--animation-none jet-mega-menu--location-elementor jet-mega-menu--fill-svg-icons" data-settings='{"menuId":"51","menuUniqId":"6741a4c4cc8a0","rollUp":false,"megaAjaxLoad":false,"layout":"vertical","subEvent":"hover","mouseLeaveDelay":500,"subTrigger":"item","subPosition":"right","megaWidthType":"container","megaWidthSelector":"","breakpoint":0}'><div class="jet-mega-menu-toggle" role="button" tabindex="0" aria-label="Open/Close Menu"><div class="jet-mega-menu-toggle-icon jet-mega-menu-toggle-icon--default-state"><svg class="e-font-icon-svg e-fas-bars" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"></path></svg></div><div class="jet-mega-menu-toggle-icon jet-mega-menu-toggle-icon--opened-state"><svg class="e-font-icon-svg e-fas-times" viewBox="0 0 352 512" xmlns="http://www.w3.org/2000/svg"><path d="M242.72 256l100.07-100.07c12.28-12.28 12.28-32.19 0-44.48l-22.24-22.24c-12.28-12.28-32.19-12.28-44.48 0L176 189.28 75.93 89.21c-12.28-12.28-32.19-12.28-44.48 0L9.21 111.45c-12.28 12.28-12.28 32.19 0 44.48L109.28 256 9.21 356.07c-12.28 12.28-12.28 32.19 0 44.48l22.24 22.24c12.28 12.28 32.2 12.28 44.48 0L176 322.72l100.07 100.07c12.28 12.28 32.2 12.28 44.48 0l22.24-22.24c12.28-12.28 12.28-32.19 0-44.48L242.72 256z"></path></svg></div></div><nav class="jet-mega-menu-container" aria-label="Main nav"><ul class="jet-mega-menu-list"><li id="jet-mega-menu-item-486232" class="jet-mega-menu-item jet-mega-menu-item-type-post_type jet-mega-menu-item-object-page jet-mega-menu-item--default jet-mega-menu-item--top-level jet-mega-menu-item-486232"><div class="jet-mega-menu-item__inner" tabindex="0" aria-label="Financial Services"><a title="fas fa-dollar-sign" href="https://act-on.com/industries/financial-services/" class="jet-mega-menu-item__link jet-mega-menu-item__link--top-level"><div class="jet-mega-menu-item__icon"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14 8H11C9.896 8 9 8.896 9 10C9 11.104 9.896 12 11 12H13C14.104 12 15 12.896 15 14C15 15.104 14.104 16 13 16H10" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M12 8V6" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M12 18V16" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M21 21H3C1.896 21 1 20.104 1 19V5C1 3.896 1.896 3 3 3H21C22.104 3 23 3.896 23 5V19C23 20.104 22.104 21 21 21Z" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg> </div><div class="jet-mega-menu-item__title"><div class="jet-mega-menu-item__label">Financial Services</div></div></a></div></li> <li id="jet-mega-menu-item-1458" class="jet-mega-menu-item jet-mega-menu-item-type-post_type jet-mega-menu-item-object-page jet-mega-menu-item--default jet-mega-menu-item--top-level jet-mega-menu-item-1458"><div class="jet-mega-menu-item__inner" tabindex="0" aria-label="Banking and Credit Unions"><a title="fas fa-money-bill" href="https://act-on.com/industries/banking/" class="jet-mega-menu-item__link jet-mega-menu-item__link--top-level"><div class="jet-mega-menu-item__icon"><svg width="24" height="25" viewBox="0 0 24 25" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M20 19V10" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M16 19V10" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M12 19V10" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M8 19V10" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M4 19V10" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M1 7L12 1L23 7" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M23 23H1" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M20 10H4" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M12 6.00023V5.99023" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg> </div><div class="jet-mega-menu-item__title"><div class="jet-mega-menu-item__label">Banking and Credit Unions</div></div></a></div></li> <li id="jet-mega-menu-item-1459" class="jet-mega-menu-item jet-mega-menu-item-type-post_type jet-mega-menu-item-object-page jet-mega-menu-item--default jet-mega-menu-item--top-level jet-mega-menu-item-1459"><div class="jet-mega-menu-item__inner" tabindex="0" aria-label="Financial Advisors"><a title="fas fa-chart-pie" href="https://act-on.com/industries/financial-advisors/" class="jet-mega-menu-item__link jet-mega-menu-item__link--top-level"><div class="jet-mega-menu-item__icon"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M12 2C13.3132 2 14.6136 2.25866 15.8268 2.76121C17.0401 3.26375 18.1425 4.00035 19.0711 4.92893C19.9997 5.85752 20.7363 6.95991 21.2388 8.17317C21.7413 9.38643 22 10.6868 22 12M12 2V12M12 2C6.47715 2 2 6.47715 2 12C2 17.5228 6.47715 22 12 22C17.5228 22 22 17.5229 22 12M12 2C17.5228 2 22 6.47716 22 12M22 12L12 12M22 12C22 13.5781 21.6265 15.1338 20.9101 16.5399C20.1936 17.946 19.1546 19.1626 17.8779 20.0902L12 12" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg> </div><div class="jet-mega-menu-item__title"><div class="jet-mega-menu-item__label">Financial Advisors</div></div></a></div></li> <li id="jet-mega-menu-item-1460" class="jet-mega-menu-item jet-mega-menu-item-type-post_type jet-mega-menu-item-object-page jet-mega-menu-item--default jet-mega-menu-item--top-level jet-mega-menu-item-1460"><div class="jet-mega-menu-item__inner" tabindex="0" aria-label="Insurance"><a title="fas fa-home" href="https://act-on.com/industries/insurance/" class="jet-mega-menu-item__link jet-mega-menu-item__link--top-level"><div class="jet-mega-menu-item__icon"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M3 21V14.596C3 14.207 3.113 13.827 3.326 13.501L5.681 9.905C6.05 9.34 6.68 9 7.354 9H16.646C17.32 9 17.95 9.34 18.319 9.905L20.674 13.501C20.887 13.827 21 14.207 21 14.596V21H3Z" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M3.08984 14H20.9078" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M7 17.4902V17.5002" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M17 17.5V17.51" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M1 7L12 1L23 7" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M3 21V23" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M21 21V23" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg> </div><div class="jet-mega-menu-item__title"><div class="jet-mega-menu-item__label">Insurance</div></div></a></div></li> <li id="jet-mega-menu-item-1461" class="jet-mega-menu-item jet-mega-menu-item-type-post_type jet-mega-menu-item-object-page jet-mega-menu-item--default jet-mega-menu-item--top-level jet-mega-menu-item-1461"><div class="jet-mega-menu-item__inner" tabindex="0" aria-label="Manufacturing"><a title="fas fa-building" href="https://act-on.com/industries/manufacturing/" class="jet-mega-menu-item__link jet-mega-menu-item__link--top-level"><div class="jet-mega-menu-item__icon"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1 17H23" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M8 17V23" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M16 17V23" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M23 12V1H19V10.545" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M23 12L12 8V12L1 8V23H23V12Z" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg> </div><div class="jet-mega-menu-item__title"><div class="jet-mega-menu-item__label">Manufacturing</div></div></a></div></li> <li id="jet-mega-menu-item-486364" class="jet-mega-menu-item jet-mega-menu-item-type-post_type jet-mega-menu-item-object-page jet-mega-menu-item--default jet-mega-menu-item--top-level jet-mega-menu-item-486364"><div class="jet-mega-menu-item__inner" tabindex="0" aria-label="B2B Services"><a title="fas fa-briefcase" href="https://act-on.com/industries/b2b-marketing/" class="jet-mega-menu-item__link jet-mega-menu-item__link--top-level"><div class="jet-mega-menu-item__icon"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1 12L10.345 16.248C11.396 16.726 12.604 16.726 13.655 16.248L23 12" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M12 17V19" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M21 23H3C1.896 23 1 22.104 1 21V9C1 7.896 1.896 7 3 7H21C22.104 7 23 7.896 23 9V21C23 22.104 22.104 23 21 23Z" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M7 7V3C7 1.896 7.896 1 9 1H15C16.104 1 17 1.896 17 3V7" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg> </div><div class="jet-mega-menu-item__title"><div class="jet-mega-menu-item__label">B2B Services</div></div></a></div></li> <li id="jet-mega-menu-item-1462" class="jet-mega-menu-item jet-mega-menu-item-type-post_type jet-mega-menu-item-object-page jet-mega-menu-item--default jet-mega-menu-item--top-level jet-mega-menu-item-1462"><div class="jet-mega-menu-item__inner" tabindex="0" aria-label="SaaS"><a title="fas fa-tablet" href="https://act-on.com/industries/technology/" class="jet-mega-menu-item__link jet-mega-menu-item__link--top-level"><div class="jet-mega-menu-item__icon"><svg width="24" height="25" viewBox="0 0 24 25" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1 13H23" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M21 17H3C1.896 17 1 16.104 1 15V3C1 1.896 1.896 1 3 1H21C22.104 1 23 1.896 23 3V15C23 16.104 22.104 17 21 17Z" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M5 23H19" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M17 23V23C15.896 23 15 22.104 15 21V17" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M7 23V23C8.104 23 9 22.104 9 21V17" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg> </div><div class="jet-mega-menu-item__title"><div class="jet-mega-menu-item__label">SaaS</div></div></a></div></li> <li id="jet-mega-menu-item-1463" class="jet-mega-menu-item jet-mega-menu-item-type-post_type jet-mega-menu-item-object-page jet-mega-menu-item--default jet-mega-menu-item--top-level jet-mega-menu-item-1463"><div class="jet-mega-menu-item__inner" tabindex="0" aria-label="Agencies"><a title="fas fa-ad" href="https://act-on.com/industries/agencies/" class="jet-mega-menu-item__link jet-mega-menu-item__link--top-level"><div class="jet-mega-menu-item__icon"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M2 2V18C2 20.209 3.791 22 6 22H18C20.209 22 22 20.209 22 18V2H2Z" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M17 6V8C17 10.762 14.762 13 12 13C9.238 13 7 10.762 7 8V6" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg> </div><div class="jet-mega-menu-item__title"><div class="jet-mega-menu-item__label">Agencies</div></div></a></div></li> <li id="jet-mega-menu-item-1464" class="jet-mega-menu-item jet-mega-menu-item-type-post_type jet-mega-menu-item-object-page jet-mega-menu-item--default jet-mega-menu-item--top-level jet-mega-menu-item-1464"><div class="jet-mega-menu-item__inner" tabindex="0" 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.elementor-element.elementor-element-5a8dcaa{--display:flex;--gap:24px 24px;--background-transition:0.3s;--padding-top:32px;--padding-bottom:32px;--padding-left:0px;--padding-right:0px;}.elementor-499771 .elementor-element.elementor-element-5a8dcaa:not(.elementor-motion-effects-element-type-background), .elementor-499771 .elementor-element.elementor-element-5a8dcaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-ff19b42 );}.elementor-499771 .elementor-element.elementor-element-5a8dcaa, .elementor-499771 .elementor-element.elementor-element-5a8dcaa::before{--border-transition:0.3s;}.elementor-499771 .elementor-element.elementor-element-7e7b8b6{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--gap:24px 24px;--background-transition:0.3s;}.elementor-499771 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.elementor-element.elementor-element-f42b420{--display:flex;--background-transition:0.3s;}.elementor-499771 .elementor-element.elementor-element-89ab71e .elementor-button{background-color:#02010100;font-family:"Open Sans", Open Sans;font-size:16px;font-weight:600;line-height:16px;fill:var( --e-global-color-de98382 );color:var( --e-global-color-de98382 );border-radius:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-499771 .elementor-element.elementor-element-89ab71e .elementor-button-content-wrapper{flex-direction:row-reverse;}.elementor-499771 .elementor-element.elementor-element-89ab71e .elementor-button .elementor-button-content-wrapper{gap:10px;}.elementor-499771 .elementor-element.elementor-element-84a7dff{--display:flex;--background-transition:0.3s;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-499771 .elementor-element.elementor-element-5bce6ea .jet-mega-menu.jet-mega-menu--layout-horizontal .jet-mega-menu-item__link--top-level, 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.elementor-element.elementor-element-873a78b > .elementor-background-slideshow::before, .elementor-499771 .elementor-element.elementor-element-873a78b > .e-con-inner > .elementor-background-slideshow::before, .elementor-499771 .elementor-element.elementor-element-873a78b > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{background-color:#FEFEFE;--background-overlay:'';}.elementor-499771 .elementor-element.elementor-element-815906b{--display:flex;--background-transition:0.3s;}.elementor-499771 .elementor-element.elementor-element-fa0e43f .elementor-button{background-color:#02010100;font-family:"Open Sans", Open Sans;font-size:16px;font-weight:600;line-height:16px;fill:var( --e-global-color-de98382 );color:var( --e-global-color-de98382 );border-radius:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-499771 .elementor-element.elementor-element-fa0e43f .elementor-button-content-wrapper{flex-direction:row-reverse;}.elementor-499771 .elementor-element.elementor-element-fa0e43f .elementor-button .elementor-button-content-wrapper{gap:10px;}.elementor-499771 .elementor-element.elementor-element-f7c8c51{--display:flex;--background-transition:0.3s;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-499771 .elementor-element.elementor-element-3fbc546 .jet-mega-menu.jet-mega-menu--layout-horizontal .jet-mega-menu-item__link--top-level, .elementor-499771 .elementor-element.elementor-element-3fbc546 .jet-mega-menu.jet-mega-menu--layout-vertical .jet-mega-menu-item__link--top-level{font-family:"Open Sans", Open Sans;font-size:16px;font-weight:600;line-height:24px;}.elementor-499771 .elementor-element.elementor-element-3fbc546{--jmm-top-items-ver-padding:10px;--jmm-top-item-title-color:var( --e-global-color-primary );}.elementor-499771 .elementor-element.elementor-element-ebe9044{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--background-transition:0.3s;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-499771 .elementor-element.elementor-element-56b3730{--display:flex;--gap:0px 0px;--background-transition:0.3s;--border-radius:32px 32px 32px 32px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-499771 .elementor-element.elementor-element-56b3730.e-con{--align-self:center;}@media(min-width:768px){.elementor-499771 .elementor-element.elementor-element-873a78b{--width:100%;}}/* Start custom CSS for jet-mega-menu, class: .elementor-element-5bce6ea */.elementor-499771 .elementor-element.elementor-element-5bce6ea .jet-mega-menu-list { display: grid; grid-template-columns: repeat(2, 1fr); /* Two columns */ gap: 20px; /* Space between columns */ align-items: start !important; /* Align items to the top */ } .elementor-499771 .elementor-element.elementor-element-5bce6ea .jet-mega-menu-item { list-style: none; } .elementor-499771 .elementor-element.elementor-element-5bce6ea .jet-mega-menu-item:nth-child(1), .elementor-499771 .elementor-element.elementor-element-5bce6ea .jet-mega-menu-item:nth-child(2), .elementor-499771 .elementor-element.elementor-element-5bce6ea .jet-mega-menu-item:nth-child(3), { grid-column: 2; /* Second column */ }/* End custom CSS */ /* Start custom CSS for jet-mega-menu, class: .elementor-element-3fbc546 */.elementor-499771 .elementor-element.elementor-element-3fbc546 .jet-mega-menu-list { display: grid; grid-template-columns: repeat(1, 1fr); /* Two columns */ gap: 20px; /* Space between columns */ align-items: start !important; /* Align items to the top */ } .elementor-499771 .elementor-element.elementor-element-3fbc546 .jet-mega-menu-item { list-style: none; } .elementor-499771 .elementor-element.elementor-element-3fbc546 .jet-mega-menu-item:nth-child(1), .elementor-499771 .elementor-element.elementor-element-3fbc546 .jet-mega-menu-item:nth-child(2), .elementor-499771 .elementor-element.elementor-element-3fbc546 .jet-mega-menu-item:nth-child(3), { grid-column: 1; /* Second column */ }/* End custom CSS */ /* Start custom CSS for container, class: .elementor-element-5a8dcaa */.elementor-499771 .elementor-element.elementor-element-5a8dcaa .jet-mega-menu-item__label { padding-left: 10px !important; }/* End custom CSS */</style> <div data-elementor-type="wp-post" data-elementor-id="499771" class="elementor elementor-499771" data-elementor-post-type="jet-menu"> <div class="elementor-element elementor-element-5a8dcaa e-con-full e-flex e-con e-parent" data-id="5a8dcaa" data-element_type="container" data-settings="{"background_background":"classic","jet_parallax_layout_list":[]}"> <div class="elementor-element elementor-element-7e7b8b6 e-flex e-con-boxed e-con e-child" data-id="7e7b8b6" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-88a38d5 e-con-full e-flex e-con e-child" data-id="88a38d5" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-element elementor-element-f42b420 e-con-full e-flex e-con e-child" data-id="f42b420" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-element elementor-element-89ab71e elementor-widget elementor-widget-button" data-id="89ab71e" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="/product/marketing-automation/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none"><path d="M13 19L21 12L13 5" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M21 12H3" stroke="#194F90" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path></svg> </span> <span class="elementor-button-text">Marketing Automation</span> </span> </a> </div> </div> </div> </div> <div class="elementor-element elementor-element-84a7dff e-con-full e-flex e-con e-child" data-id="84a7dff" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-element elementor-element-5bce6ea elementor-widget elementor-widget-jet-mega-menu" data-id="5bce6ea" data-element_type="widget" data-widget_type="jet-mega-menu.default"> <div class="elementor-widget-container"> <div class="jet-mega-menu jet-mega-menu--layout-vertical jet-mega-menu--sub-position-right jet-mega-menu--dropdown-layout-default jet-mega-menu--dropdown-position-right jet-mega-menu--animation-none jet-mega-menu--location-elementor jet-mega-menu--fill-svg-icons" data-settings='{"menuId":"6721","menuUniqId":"6741a4c4e6993","rollUp":false,"megaAjaxLoad":false,"layout":"vertical","subEvent":"hover","mouseLeaveDelay":500,"subTrigger":"item","subPosition":"right","megaWidthType":"container","megaWidthSelector":"","breakpoint":0}'><div class="jet-mega-menu-toggle" role="button" tabindex="0" aria-label="Open/Close Menu"><div class="jet-mega-menu-toggle-icon jet-mega-menu-toggle-icon--default-state"><svg class="e-font-icon-svg e-fas-bars" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"></path></svg></div><div class="jet-mega-menu-toggle-icon jet-mega-menu-toggle-icon--opened-state"><svg class="e-font-icon-svg e-fas-times" viewBox="0 0 352 512" xmlns="http://www.w3.org/2000/svg"><path d="M242.72 256l100.07-100.07c12.28-12.28 12.28-32.19 0-44.48l-22.24-22.24c-12.28-12.28-32.19-12.28-44.48 0L176 189.28 75.93 89.21c-12.28-12.28-32.19-12.28-44.48 0L9.21 111.45c-12.28 12.28-12.28 32.19 0 44.48L109.28 256 9.21 356.07c-12.28 12.28-12.28 32.19 0 44.48l22.24 22.24c12.28 12.28 32.2 12.28 44.48 0L176 322.72l100.07 100.07c12.28 12.28 32.2 12.28 44.48 0l22.24-22.24c12.28-12.28 12.28-32.19 0-44.48L242.72 256z"></path></svg></div></div><nav class="jet-mega-menu-container" aria-label="Main nav"><ul class="jet-mega-menu-list"><li id="jet-mega-menu-item-495129" class="jet-mega-menu-item jet-mega-menu-item-type-post_type jet-mega-menu-item-object-page current_page_parent jet-mega-menu-item--default jet-mega-menu-item--top-level jet-mega-menu-item-495129"><div 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post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing" data-elementor-post-type="elementor_library"> <div class="elementor-element elementor-element-77a0171a e-flex e-con-boxed e-con e-parent" data-id="77a0171a" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-6095f1b1 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image" data-id="6095f1b1" data-element_type="widget" data-widget_type="theme-post-featured-image.default"> <div class="elementor-widget-container"> <img width="351" height="200" src="https://act-on.com/wp-content/uploads/2020/06/7-Things-About-Online-Reviews-Every-B2B-Business-Needs-to-Know_FI.png" class="attachment-full size-full wp-image-10747" alt="US B2B Lead-to-deal conversion rate by channel" srcset="https://act-on.com/wp-content/uploads/2020/06/7-Things-About-Online-Reviews-Every-B2B-Business-Needs-to-Know_FI.png 351w, https://act-on.com/wp-content/uploads/2020/06/7-Things-About-Online-Reviews-Every-B2B-Business-Needs-to-Know_FI-300x171.png 300w" sizes="(max-width: 351px) 100vw, 351px" /> </div> </div> <div class="elementor-element elementor-element-a5ea9a4 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="a5ea9a4" data-element_type="widget" data-widget_type="theme-post-title.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">7 Things About Online Reviews Every B2B Business Needs to Know</h1> </div> </div> <div class="elementor-element elementor-element-7d36fc1b elementor-widget elementor-widget-theme-post-excerpt" data-id="7d36fc1b" data-element_type="widget" data-widget_type="theme-post-excerpt.default"> <div class="elementor-widget-container"> Your buyers read (and trust) online reviews in the course of doing their research. You can’t manage this, but you can influence it. Here are 7 things you need to know. </div> </div> <div class="elementor-element elementor-element-db703f0 e-con-full e-flex e-con e-child" data-id="db703f0" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-element elementor-element-a3f50d8 elementor-author-box--layout-image-left elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box" data-id="a3f50d8" data-element_type="widget" data-widget_type="author-box.default"> <div class="elementor-widget-container"> <div class="elementor-author-box"> <div class="elementor-author-box__avatar"> <img src="https://act-on.com/wp-content/uploads/2023/10/AO-logo_Color_Icon-100-200x200.jpg" alt="Picture of Act-On" loading="lazy"> </div> <div class="elementor-author-box__text"> <div > <h4 class="elementor-author-box__name"> Act-On </h4> </div> </div> </div> </div> </div> <div class="elementor-element 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stroke-width="1.33333" stroke-linecap="round" stroke-linejoin="round"></path></svg> </span> <span class="elementor-icon-list-text"><a href="https://act-on.com/learn/blog/category/content-marketing/" rel="tag">Content Marketing</a></span> </li> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none"><path d="M6 12L10 8L6 4" stroke="#8AA6C2" stroke-width="1.33333" stroke-linecap="round" stroke-linejoin="round"></path></svg> </span> <span class="elementor-icon-list-text"></span> </li> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-text">7 Things About Online Reviews Every B2B Business Needs to Know</span> </li> </ul> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-69ed5f7 dc-has-condition dc-condition-equal jedv-enabled--yes e-flex e-con-boxed e-con e-parent" data-id="69ed5f7" data-element_type="container" id="blogbody" data-settings="{"jet_parallax_layout_list":[]}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-41e60c1 elementor-toc--content-ellipsis elementor-widget elementor-widget-table-of-contents" data-id="41e60c1" data-element_type="widget" data-settings="{"headings_by_tags":["h2"],"exclude_headings_by_selector":".wp-block-toolset-blocks-container.tb-container","container":".mainblog","no_headings_message":"No headings were found on this page.","marker_view":"numbers","hierarchical_view":"yes","min_height":{"unit":"px","size":"","sizes":[]},"min_height_tablet":{"unit":"px","size":"","sizes":[]},"min_height_mobile":{"unit":"px","size":"","sizes":[]}}" data-widget_type="table-of-contents.default"> <div class="elementor-widget-container"> <div class="elementor-toc__header"> <div class="elementor-toc__header-title"> Article Outline </div> </div> <div id="elementor-toc__41e60c1" class="elementor-toc__body"> <div class="elementor-toc__spinner-container"> <svg class="elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading" aria-hidden="true" viewBox="0 0 1000 1000" xmlns="http://www.w3.org/2000/svg"><path d="M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z"></path></svg> </div> </div> </div> </div> </div> </div> <main class="elementor-element elementor-element-0607978 mainblog e-flex e-con-boxed e-con e-parent" data-id="0607978" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-275a79d mainblog elementor-widget elementor-widget-theme-post-content" data-id="275a79d" data-element_type="widget" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <p>Ever wondered what people say about you behind your back? If it’s your business they’re talking about, this isn’t mere paranoia – your survival is at stake. Online reviews are read by anywhere from 67-97% of consumers, depending on which study you cite.</p> <p>There is less data available about how B2B companies are affected by online reviews than there is for B2C companies. But I don’t think that gets B2Bers off the hook. We are people, after all, whether we’re in B2B or B2C. And while buying decisions in B2B are often more complex, it’s still people making those decisions – and those people are swayed by online reviews.</p> <p>There are also plenty of circumstances when it’s obvious that even pure B2B businesses are affected by online reviews.</p> <ul> <li>Employee review sites like Glassdoor and Indeed.</li> <li>If you’re a SAAS biz, on sites like <a href="https://www.getapp.com/" target="_blank" rel="noopener noreferrer">GetApp.com</a> and Product Hunt. Or Spiceworks and <a href="https://www.g2crowd.com/products/act-on/reviews" target="_blank" rel="noopener noreferrer">G2</a>.</li> <li>Industry-wide research reports or surveys of what people think of different B2B services.</li> </ul> <p>So while we don’t talk as much about online reviews for B2B companies, it’s not like B2Bers are in a review-free environment. Reviews also carry more weight when you put them in context.</p> <p>As you probably know, <a href="https://act-on.com/learn/blog/2015/04/why-word-of-mouth-should-be-a-b2b-marketers-top-priority/" target="_blank" rel="noopener noreferrer">word of mouth marketing</a> is arguably the most effective type of marketing, as this chart from <a href="https://www.emarketer.com/Article/Referrals-Fuel-Highest-B2B-Conversion-Rates/1012000" target="_blank" rel="noopener noreferrer">Implisit</a> shows.</p> <p>Well, online reviews are basically just digitized word of mouth marketing. And if you add in businesses’ responsibility to respond to how they are reviewed, we tip into the territory of customer service.</p> <p>It doesn’t end there. Expand your focus just a bit and you might think of customer reviews as a way for customers to tell their stories. Really positive customer stories, of course, are sometimes known as <a href="https://act-on.com/learn/blog/2016/01/case-studies-101/" target="_blank" rel="noopener noreferrer">case studies</a>. And they do pretty well in terms of results, too.</p> <p>One last point about why online reviews matter just as much for B2B marketers as for their B2C friends. Remember the <a href="https://hbr.org/2012/07/the-end-of-solution-sales/ar/1" target="_blank" rel="noopener noreferrer">Corporate Executive Board survey</a> that found B2B buyers complete 60 percent of the purchase process before they ever directly engage with a vendor? Some of that “pre-purchase research” will be reading online reviews.</p> <p>Of course, if you’re a local business, you’ll already be fully aware of how important online reviews are. You’ve run into the influence of Yelp and Google Local already.</p> <p>I hope that makes it clear how critical online reviews are to B2B companies. And so now that I’ve got your attention, here’s what you need to know – and what you need to do – about your own company’s online reviews.</p> <h2><strong>1. A one-star increase in your rating score can increase revenue 5-9%.</strong></h2> <p>That’s according to a <a href="https://www.hbs.edu/faculty/Pages/item.aspx?num=41233" target="_blank" rel="noopener noreferrer">Harvard Business School study by Michael Luca</a>. Luca studied the effects of Yelp ratings for independent restaurants, cross-checking them with data from the Washington State Department of Revenue. His conclusion was that every star boosts revenue by 5-9%.</p> <p>Of course, that’s not a B2B study (though some restaurants definitely benefit from their business clientele) and it’s only for one segment of an industry. But it does give us a clue about how valuable positive reviews can be.</p> <p>By the way … that’s a great measurement to help you decide if launching a review program – aka an “advocacy marketing program” – is worthwhile. How much is 5 to 9% of your company’s revenue worth? What would it cost to create enough of a program to increase your rating by one star?</p> <h2><strong>2. Each negative review costs the average business about 30 customers/clients. </strong></h2> <p>That’s according to a 2009 Convergys Corporation study, and I can’t imagine that the effect isn’t still with us. You can calculate how much just one bad review might cost you with this <a href="https://www.impactmasters.net/cost-of-lost-customers-calculator/" target="_blank" rel="noopener noreferrer">free calculator</a>.</p> <h2><strong>3. More reviews are better, but even a few can help a lot.</strong></h2> <p>This is a chart based on B2C company data, but I find it so compelling I’m including it anyway. Some marketers might think that having no online reviews is somewhat good news – nobody’s complaining, right? But you stand to actually increase sales by getting more reviews.</p> <p>So ask yourself: Given the data shown in this chart, how much would it be worth to you to get a 30% lift in orders? Then figure out if you can set up an <a href="https://act-on.com/learn/blog/2014/11/advocacy-marketing-part-1-end-end-advantages-cant-shouldnt-ignore/" target="_blank" rel="noopener noreferrer">advocacy marketing program</a> for less than that. Just for some contrast, consider this <a href="https://www.brightlocal.com/2015/10/08/87-of-consumers-aged-18-34-have-reviewed-a-local-business-on-social-media/" target="_blank" rel="noopener noreferrer">B2C chart from BrightLocal</a>. Most of their survey respondents said they need to see between two and six reviews in order to trust a business.</p> <h2><strong>4. Online reviews are a search engine ranking signal.</strong></h2> <p>Yup. Google and Bing take these review blurbs pretty seriously. Moz’s <a href="https://moz.com/local-search-ranking-factors" target="_blank" rel="noopener noreferrer">2015 <em>Local Search Ranking Factors</em></a> survey. As you can see, they’re definitely not a top-tier ranking signal. But they help! Both for reviews on Google Local and for third-party sites.</p> <p>How many reviews do you need to see a difference? <a href="https://media2.bazaarvoice.com/documents/Bazaarvoice_Conversation_Index_Volume8.pdf" target="_blank" rel="noopener noreferrer">BazaarVoice</a> says the magic number is eight or more.</p> <p>And how much more traffic can you expect? According to BazaarVoice, 15-25%.</p> <h2><strong>5. Your Google reviews will show up in the search listings. </strong></h2> <p>Ratings can effect how many click-throughs your pages get in the search results, too. If you’ve got reviews for your <a href="https://act-on.com/learn/blog/2015/03/get-found-faster-10-tips-for-successful-local-seo/" target="_blank" rel="noopener noreferrer">Google local account</a>, they’ll appear as part of your search listing, as stars. When your searcher clicks the stars, the reviews open up.That could positively – or negatively – affect how many clicks your search engine listings get. Google estimates that just having the star reviews next to your listing increases click-through rates by 17%. And that click-through rate, in turn, could move your listings closer to the <a href="https://moz.com/blog/does-organic-ctr-impact-seo-rankings-new-data" target="_blank" rel="noopener noreferrer">top in the results</a>.</p> <p>There’s more: Google Local reviews also show up on Google Maps.</p> <h2><strong>6. Negative reviews can be a blessing in disguise. </strong></h2> <p>They sure won’t look like (or feel like it) it up front, but two or one-star reviews can help you. How? Three ways.</p> <ul> <li>A few bad reviews sprinkled in lend an air of legitimacy to your other reviews. Online users are savvy and skeptical – they know reviews get manipulated sometimes. Seeing a negative or tepid review verifies we’re not looking at paid or fabricated reviews. And that’s not just my opinion: According to <a href="https://econsultancy.com/blog/8638-bad-reviews-improve-conversion-by-67" target="_blank" rel="noopener noreferrer">Econsultancy</a>, “68% of consumers trust reviews more when they see both good and bad scores.”</li> </ul> <ul> <li>Less-than-glowing feedback might reveal a business issue you weren’t aware of before. It may be legitimate feedback about your business that you need to fix.</li> </ul> <p>According to Trackur, 96% of unhappy customers will never complain to the company they’re peeved with. But they <em>will</em> mention their complaint to <a href="https://www.trackur.com/96-of-unhappy-customers-wont-complain-to-you-but-will-tell-15-friends-infographic" target="_blank" rel="noopener noreferrer">fifteen friends</a>.</p> <p>Other research (albeit a bit old) from <a href="https://thecustomerbitesback.files.wordpress.com/2014/11/convergys-thought-leadership-papers-7-2009.pdf" target="_blank" rel="noopener noreferrer">Covergys</a> confirms that most customers won’t complain… they’ll just leave.</p> <ul> <li>If you reply to the negative review intelligently, you could change the perception the reviewer has of your company. Even if you can’t woo them, everyone who reads your response will hear your side of the story. They’ll see you care about your customers’/clients’ experiences. That builds trust.</li> </ul> <p style="padding-left: 30px;">Dave Kerpen of Likeable Local stressed and restressed how important it is to always reply to a negative comment in a webinar he did, “<a href="https://vimeo.com/157625348" target="_blank" rel="noopener noreferrer">5 Hacks to Turn Negativity Online Into Rave Reviews</a>” earlier this year. His most pointed? Never delete or ignore bad reviews. You’ll only make matters worse.</p> <p style="padding-left: 30px;">Case in point: The musician Dave Carroll, whose guitar was broken on a United Airlines flight. Dave complained on social media to the airline, but they deleted his complaint. So he took it to YouTube. His song, “United Breaks Guitars,” has been seen by over 15 million people. It made a <a href="https://www.reviewtrackers.com/measuring-roi-brand-reputation-management/" target="_blank" rel="noopener noreferrer">$180 million dollar dent</a> in United’s stock value.</p> <h2><strong>7. Don’t forget the Better Business Bureau – and all the other lesser known B2B review sites.</strong></h2> <p>Don’t limit yourself to just Google Local and Yelp. The granddaddy of online review sites – the Better Business Bureau – is still alive and kicking, thank you very much. If you haven’t checked your company’s listing recently, you’d do well to go do that now.</p> <p>Also check these popular B2B review sites:</p> <ul> <li>Angie’s List</li> </ul> <p>It is acceptable to ask your customers to review you on all these sites – except for Yelp. They have an unusual but <a href="https://biz.yelp.com/support/review_solicitation" target="_blank" rel="noopener noreferrer">very strict policy</a> about that. Also, reviews may note that the reviewer was solicited.</p> <p>Just one last tip: Don’t wait to ask people to write you a review. The longer it’s been since their happy experience, the less likely they are to write a review. Or to remember exactly why they were so delighted. So ask early: No more than a week after the transaction or a customer service exchange.</p> <h2><strong>Conclusion</strong></h2> <p>B2B marketers need to be thinking about their online reviews just as much as B2C marketers do. That may mean actively getting more reviews, but it definitely means monitoring the places where people are likely to review your company. It also means having a policy in place for what you’re going to say when someone does leave you a negative review. It’s not okay to just ignore it. And it’s not okay to let a lot of time go by.</p> <h2><strong>What do you think?</strong></h2> <p>Are you monitoring or responding to the online reviews your company gets? What’s your policy for negative reviews? Please tell us how it’s going, even if your company policy right now is just to pretend online reviews don’t exist.</p> <p><em>Getting your customers to love you isn’t always easy, and marketing is the only function with the infrastructure to take control. Modern customers expect personalization, consistency, and interactions that take their unique needs and desired outcomes into account. Download Act-On’s free guide, <a href="https://mktg.act-on.com/acton/fs/blocks/showLandingPage/a/248/p/p-05a4/t/page/fm/0" target="_blank" rel="noopener noreferrer">Marketing: The New Stewards of the Customer Relationship</a>, to learn five concise recommendations for improving customer engagement.</em></p> </div> </div> </div> </main> <main class="elementor-element elementor-element-07142a1 mainblog dc-has-condition dc-condition-equal e-flex e-con-boxed e-con e-parent" data-id="07142a1" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-4cb0091 e-flex e-con-boxed e-con e-child" data-id="4cb0091" data-element_type="container" data-settings="{"background_background":"classic","jet_parallax_layout_list":[]}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-1f02946 elementor-widget elementor-widget-heading" data-id="1f02946" data-element_type="widget" 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data-element_type="container" data-settings="{"background_background":"classic","jet_parallax_layout_list":[]}"> <div class="elementor-element elementor-element-ba4f02a e-flex e-con-boxed e-con e-child" data-id="ba4f02a" data-element_type="container" data-settings="{"background_background":"classic","jet_parallax_layout_list":[]}"> <div class="e-con-inner"> </div> </div> <div class="elementor-element elementor-element-b19fe01 e-flex e-con-boxed e-con e-child" data-id="b19fe01" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-958632f elementor-widget elementor-widget-heading" data-id="958632f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default"><a href="https://act-on.com/learn/blog/deliverability-holiday-article/">Planning for a Successful Holiday Email Marketing 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2.63519 2.95445C2.82238 2.74938 3.05023 2.58554 3.30421 2.47335C3.5582 2.36117 3.83276 2.30309 4.11042 2.30283H7.11042C7.59573 2.29805 8.06621 2.46991 8.43418 2.78636C8.80215 3.10282 9.0425 3.54228 9.11042 4.02283C9.23704 4.9829 9.47187 5.92556 9.81042 6.83283C9.94497 7.19076 9.97408 7.57975 9.89433 7.95371C9.81457 8.32768 9.62928 8.67094 9.36042 8.94283L8.09042 10.2128C9.51398 12.7164 11.5869 14.7893 14.0904 16.2128L15.3604 14.9428C15.6323 14.674 15.9756 14.4887 16.3495 14.4089C16.7235 14.3292 17.1125 14.3583 17.4704 14.4928C18.3777 14.8314 19.3204 15.0662 20.2804 15.1928C20.7662 15.2614 21.2098 15.506 21.527 15.8803C21.8441 16.2546 22.0126 16.7324 22.0004 17.2228Z" stroke="#304C68" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path></svg> </span> <span class="elementor-icon-list-text">US: 1 - ( 877) - 530 - 1555</span> </li> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="25" 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14.4928C18.3777 14.8314 19.3204 15.0662 20.2804 15.1928C20.7662 15.2614 21.2098 15.506 21.527 15.8803C21.8441 16.2546 22.0126 16.7324 22.0004 17.2228Z" stroke="#304C68" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path></svg> </span> <span class="elementor-icon-list-text">UK: 44 - 1189 515680</span> </li> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="25" viewBox="0 0 24 25" fill="none"><path d="M20 4.30273H4C2.89543 4.30273 2 5.19816 2 6.30273V18.3027C2 19.4073 2.89543 20.3027 4 20.3027H20C21.1046 20.3027 22 19.4073 22 18.3027V6.30273C22 5.19816 21.1046 4.30273 20 4.30273Z" stroke="#304C68" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M22 7.30273L13.03 13.0027C12.7213 13.1962 12.3643 13.2987 12 13.2987C11.6357 13.2987 11.2787 13.1962 10.97 13.0027L2 7.30273" stroke="#304C68" stroke-width="2" stroke-linecap="round" 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