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xmlns="http://www.w3.org/2000/svg" viewbox="0 0 30 30"><path d="M15 30c-1.5 0-2.9-.2-4.3-.6.6-.9 1.2-2 1.5-3.2.2-.7 1-4.1 1-4.1.5 1 2 1.9 3.7 1.9 4.8 0 8.1-4.4 8.1-10.3 0-4.4-3.8-8.6-9.5-8.6-7.1-.1-10.6 5-10.6 9.3 0 2.6 1 4.9 3.1 5.7.3.1.7 0 .8-.4.1-.2.2-.9.3-1.2.1-.4 0-.5-.2-.8-.6-.7-1-1.6-1-3 0-3.8 2.8-7.2 7.4-7.2 4 0 6.2 2.5 6.2 5.8 0 4.3-1.9 8-4.8 8-1.6 0-2.7-1.3-2.4-2.9.5-1.9 1.3-4 1.3-5.3 0-1.2-.7-2.3-2-2.3-1.6 0-2.9 1.7-2.9 3.9 0 1.4.5 2.4.5 2.4S9.5 24 9.3 25.3c-.3 1.1-.4 2.4-.3 3.5-5.3-2.4-9-7.7-9-13.8C0 6.7 6.7 0 15 0s15 6.7 15 15-6.7 15-15 15z"/></svg></symbol><symbol id="spot-global"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45"><path d="M22.5 2A20.5 20.5 0 1043 22.5 20.52 20.52 0 0022.5 2zm-4.23 28.79A33.67 33.67 0 0022 31a34.54 34.54 0 004.76-.33 30.45 30.45 0 01-4.26 9 30.41 30.41 0 01-4.23-8.88zM22 28a29.86 29.86 0 01-4.47-.34A31 31 0 0117 22a29.87 29.87 0 01.36-4.64A30.13 30.13 0 0122 17a31 31 0 015.66.53A29.85 29.85 0 0128 22a31 31 0 01-.5 5.5 31 31 0 01-5.5.5zm-7.64-1a25.22 25.22 0 01-9.15-4.5 24.89 24.89 0 019-4.48A33.56 33.56 0 0014 22a34.61 34.61 0 00.36 5zM22.5 5.21a25.25 25.25 0 014.5 9.15 34.61 34.61 0 00-5-.36 33.58 33.58 0 00-4 .24 25.24 25.24 0 014.5-9.03zm8.29 13.06a30.41 30.41 0 018.89 4.23 30.46 30.46 0 01-9 4.26A34.54 34.54 0 0031 22a33.67 33.67 0 00-.21-3.73zm8.82.59A33.75 33.75 0 0030.26 15a29.2 29.2 0 00-3.89-9.56 17.54 17.54 0 0113.24 13.42zm-21-13.41a29.16 29.16 0 00-3.85 9.35 29.16 29.16 0 00-9.35 3.85A17.54 17.54 0 0118.64 5.44zM5.44 26.36a29.2 29.2 0 009.56 3.9 33.75 33.75 0 003.86 9.36A17.54 17.54 0 015.44 26.36zm20.7 13.25a33.73 33.73 0 003.91-9.56 33.73 33.73 0 009.56-3.91 17.55 17.55 0 01-13.47 13.47z"/></svg></symbol></svg></div> <div class="signup-form-wrapper signup--hidden " data-define="{form_0: new SignupForm(this)}"> <form class="marketing-form signup-form stateful-form" novalidate="novalidate" autocomplete="off" data-namespace="form_0" data-hidden-fields-namespace="hiddenFields_0" data-bind-event-submit="form_0.handleSubmit(this, event)" action="https://web.archive.org/web/20211207212835/https://accounts.shopify.com/store-signup/setup" accept-charset="UTF-8" method="post"> <div data-define="{ email0: new StatefulField( 'email', form_0, this, { required: true, validate: true, live: false, showHint: true, showError: true }, {}, 'form_0' )} " class="stateful-field email "><div data-context="email0"><label data-bind-class="{'js-has-error': state.error,'js-is-filled': state.filled || state.value.length > 0,'js-has-hint': !state.error && state.hint}" class="marketing-input-wrapper"><span class="marketing-label marketing-label--in-field marketing-label--floating">Email address</span><input placeholder="Email address" aria-describedby="MessageId_3720" name="signup[email]" type="email" autocomplete="email" data-bind="state.value" data-bind-event-blur="ShopifyMarketing.context.form_0.handleFieldBlur(ShopifyMarketing.context.email0)" data-bind-event-keyup="ShopifyMarketing.context.form_0.handleFieldKeyup(event, ShopifyMarketing.context.email0)" class="marketing-input marketing-input--floating" id="0_signup_email"/></label><span class="marketing-form__messages" id="MessageId_3720"><span class="suggest hide" data-bind-unsafe-html="displayHint()" data-bind-show="!state.error && state.hint"></span><span class="error hide" data-bind="displayError()" data-bind-show="state.error == true"></span></span></div></div> <div data-define="{ password0: new StatefulField( 'password', form_0, this, { required: true, validate: true, live: false, showHint: false, showError: true }, {}, 'form_0' )} " class="stateful-field password "><div data-context="password0"><label data-bind-class="{'js-has-error': state.error,'js-is-filled': state.filled || state.value.length > 0,'js-has-hint': !state.error && state.hint}" class="marketing-input-wrapper"><span class="marketing-label marketing-label--in-field marketing-label--floating">Password</span><input placeholder="Password" aria-describedby="MessageId_2117" name="signup[password]" type="password" autocomplete="new-password" data-bind="state.value" data-bind-event-blur="ShopifyMarketing.context.form_0.handleFieldBlur(ShopifyMarketing.context.password0)" data-bind-event-keyup="null" class="marketing-input marketing-input--floating" id="0_signup_password"/></label><span class="marketing-form__messages" id="MessageId_2117"><span class="suggest hide" data-bind-unsafe-html="displayHint()" data-bind-show="!state.error && state.hint"></span><span class="error hide" data-bind="displayError()" data-bind-show="state.error == true"></span></span></div></div> <div data-define="{ shop_name0: new StatefulField( 'shop_name', form_0, this, { required: true, validate: true, live: true, showHint: false, showError: true }, {}, 'form_0' )} " class="stateful-field shop_name "><div data-context="shop_name0"><label data-bind-class="{ 'js-has-error': state.error == true, 'js-is-pending': state.pending == true, 'js-is-focused': state.focus == true, 'js-is-filled': state.filled == true || state.value.length > 0, }" class="marketing-input-wrapper shop_name"><span class="marketing-label marketing-label--in-field marketing-label--floating">Your store name</span><input placeholder="Your store name" aria-describedby="MessageId_6cf9" name="signup[shop_name]" type="text" autocomplete="off" data-bind="state.value" data-bind-event-blur="ShopifyMarketing.context.form_0.handleFieldBlur(ShopifyMarketing.context.shop_name0)" data-bind-event-keyup="ShopifyMarketing.context.form_0.handleFieldKeyup(event, ShopifyMarketing.context.shop_name0)" class="marketing-input marketing-input--floating" id="0_signup_shop_name"/></label><span class="marketing-form__messages" id="MessageId_6cf9"><span class="suggest hide" data-bind-unsafe-html="displayHint()" data-bind-show="!state.error && state.hint"></span><span class="error hide" data-bind="displayError()" data-bind-show="state.error == true && state.pending == false" data-bind-unsafe-html="displayError()"></span></span></div></div> <div data-define="{hiddenFields_0: new HiddenFields({ source: "", source_url: "", source_url_referer: "", signup_code: "", signup_page: "", signup_page_referer: "", signup_types: [], theme: "", selected_app: "", selected_plan: "", domain_to_connect: "", }, this)}"> <div data-context="hiddenFields_0"> <input type="hidden" name="ref" value=""> <input type="hidden" name="language" value="en"> <input type="hidden" name="locale" value="en"> <input type="hidden" name="_y" data-bind="fields.y"> <input type="hidden" name="ssid" data-bind="fields.ssid"> <input type="hidden" name="source" data-bind="fields.source"> <input type="hidden" name="source_url" data-bind="fields.source_url"> <input type="hidden" name="source_url_referer" data-bind="fields.source_url_referer"> <input type="hidden" name="signup_code" data-bind="fields.signup_code"> <input type="hidden" name="signup_page" data-bind="fields.signup_page"> <input type="hidden" name="signup_page_referer" data-bind="fields.signup_page_referer"> <input type="hidden" name="promotional_program_code" value=""> <input type="hidden" name="domain_to_connect" data-bind="fields.domain_to_connect"> <input type="hidden" name="signup_types[]" data-bind-disabled="fields.signup_types" data-bind="fields.signup_type"> <input type="hidden" name="extra[selected_theme]" data-bind="fields.theme"> <input type="hidden" name="extra[selected_app]" data-bind="fields.selected_app"> <input type="hidden" name="extra[selected_plan]" data-bind="fields.selected_plan"> </div> </div> <div class=" cta_wrapper"> <button class="marketing-button marketing-form__button " name="button" data-bind-disabled="form_0.pending == true" type="submit">Create your store</button> </div> </form> </div> <div id="Announcements"></div> <header id="SiteNavContainer" class="site-nav-container "> <div class="marketing-nav-wrapper"> <a class="in-page-link skip-to-main visuallyhidden focusable" data-ga-event="Main Nav" data-ga-action="Skip to content" data-trekkie-event="Main Nav" data-trekkie-action="Skip to content" data-trekkie-id="Main Nav Skip to content" href="#Main">Skip to Content</a> <nav class="marketing-nav--skin-dark marketing-nav marketing-nav--primary" id="ShopifyMainNav" itemscope="itemscope" itemtype="https://schema.org/SiteNavigationElement"> <div class="marketing-nav__logo "> <a href="/web/20211207212835/https://www.shopify.com/" class="marketing-nav__logo__shopify" data-ga-event="Main Nav" data-ga-action="Logo" data-trekkie-event="Main Nav" data-trekkie-action="Logo" data-trekkie-id="Main Nav Logo"> <svg class="icon" aria-labelledby="icon-logos-shopify-white-1-title" role="img"><title id="icon-logos-shopify-white-1-title">Shopify</title> <use xlink:href="/web/20211207212835im_/https://www.shopify.com/blog/ecommerce-business-blueprint#logos-shopify-white"/> </svg> </a> </div> <ul class="marketing-nav__items display--expanded-nav"> <li><div class="popover-wrapper js-popover-dropdown popover-wrapper--dropdown" data-position="bottom" data-align="left"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--primary" itemprop="name" data-ga-event="Main Nav" data-ga-action="Start Nav" data-trekkie-event="Main Nav" data-trekkie-action="Start Nav" data-trekkie-id="Main Nav Start Nav">Start<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211207212835im_/https://www.shopify.com/blog/ecommerce-business-blueprint#modules-caret-down"/> </svg></button><div class="popover"><div class="popover__content"><ul class="popover__list"><li><a href="/web/20211207212835/https://www.shopify.com/start" class="marketing-nav__item marketing-nav__item--separated marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Start" data-trekkie-event="Main Nav" data-trekkie-action="Start" data-trekkie-id="Main Nav Start">Start your business</a></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Branding Nav" data-trekkie-event="Main Nav" data-trekkie-action="Branding Nav" data-trekkie-id="Main Nav Branding Nav">Branding<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211207212835im_/https://www.shopify.com/blog/ecommerce-business-blueprint#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Look professional and help customers connect with your business</p><ul class="popover__list"><li><a href="/web/20211207212835/https://www.shopify.com/tools/business-name-generator" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Business name generator" data-trekkie-event="Main Nav" data-trekkie-action="Business name generator" data-trekkie-id="Main Nav Business name generator">Business name generator</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Online presence Nav" data-trekkie-event="Main Nav" data-trekkie-action="Online presence Nav" data-trekkie-id="Main Nav Online presence Nav">Online presence<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211207212835im_/https://www.shopify.com/blog/ecommerce-business-blueprint#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Find a domain, explore stock images, and amplify your brand</p><ul class="popover__list"><li><a href="/web/20211207212835/https://www.shopify.com/domains" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Web addresss" data-trekkie-event="Main Nav" data-trekkie-action="Web addresss" data-trekkie-id="Main Nav Web addresss">Web address</a></li><li><a href="https://web.archive.org/web/20211207212835/https://burst.shopify.com/" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Stock photography" data-trekkie-event="Main Nav" data-trekkie-action="Stock photography" data-trekkie-id="Main Nav Stock photography">Stock photography</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Store set up Nav" data-trekkie-event="Main Nav" data-trekkie-action="Store set up Nav" data-trekkie-id="Main Nav Store set up Nav">Store set up<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211207212835im_/https://www.shopify.com/blog/ecommerce-business-blueprint#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Use Shopify’s powerful features to start selling</p><ul class="popover__list"><li><a href="/web/20211207212835/https://www.shopify.com/find-products" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Products to sell" data-trekkie-event="Main Nav" data-trekkie-action="Products to sell" data-trekkie-id="Main Nav Products to sell">Products to sell</a></li><li><a href="https://web.archive.org/web/20211207212835/https://themes.shopify.com/?locale=en" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Theme store" data-trekkie-event="Main Nav" data-trekkie-action="Theme store" data-trekkie-id="Main Nav Theme store">Store themes</a></li></ul></div></div></div></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-dropdown popover-wrapper--dropdown" data-position="bottom" data-align="left"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--primary" itemprop="name" data-ga-event="Main Nav" data-ga-action="Sell Nav" data-trekkie-event="Main Nav" data-trekkie-action="Sell Nav" data-trekkie-id="Main Nav Sell Nav">Sell<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211207212835im_/https://www.shopify.com/blog/ecommerce-business-blueprint#modules-caret-down"/> </svg></button><div class="popover"><div class="popover__content"><ul class="popover__list"><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" url="html_options {:data=>{:ga_event=>"Main Nav", :ga_action=>"Sell Nav", :trekkie_event=>"Main Nav", :trekkie_action=>"Sell Nav", :trekkie_id=>"Main Nav Sell Nav"}}" itemprop="name">Sell everywhere<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211207212835im_/https://www.shopify.com/blog/ecommerce-business-blueprint#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Sell products from anywhere</p><ul class="popover__list"><li><a href="/web/20211207212835/https://www.shopify.com/sell/books" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Sell Books Online" data-trekkie-event="Main Nav" data-trekkie-action="Sell Books Online" data-trekkie-id="Main Nav Sell Books Online">Sell Books Online</a></li><li><a href="/web/20211207212835/https://www.shopify.com/sell/sneakers" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Sell Sneakers Online" data-trekkie-event="Main Nav" data-trekkie-action="Sell Sneakers Online" data-trekkie-id="Main Nav Sell Sneakers Online">Sell Sneakers Online</a></li><li><a href="/web/20211207212835/https://www.shopify.com/sell/bikes" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Sell Bikes Online" data-trekkie-event="Main Nav" data-trekkie-action="Sell Bikes Online" data-trekkie-id="Main Nav Sell Bikes Online">Sell Bikes Online</a></li><li><a href="/web/20211207212835/https://www.shopify.com/sell/candy" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Sell Candy Online" data-trekkie-event="Main Nav" data-trekkie-action="Sell Candy Online" data-trekkie-id="Main Nav Sell Candy Online">Sell Candy Online</a></li><li><a href="/web/20211207212835/https://www.shopify.com/sell/paint" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Sell Paint Online" data-trekkie-event="Main Nav" data-trekkie-action="Sell Paint Online" data-trekkie-id="Main Nav Sell Paint Online">Sell Paint Online</a></li><li><a href="/web/20211207212835/https://www.shopify.com/sell/tiles" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Sell Tiles Online" data-trekkie-event="Main Nav" data-trekkie-action="Sell Tiles Online" data-trekkie-id="Main Nav Sell Tiles Online">Sell Tiles Online</a></li><li><a href="/web/20211207212835/https://www.shopify.com/sell/wood" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Sell Wood Online" data-trekkie-event="Main Nav" data-trekkie-action="Sell Wood Online" data-trekkie-id="Main Nav Sell Wood Online">Sell Wood Online</a></li><li><a href="/web/20211207212835/https://www.shopify.com/sell/metal" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Sell Metal Online" data-trekkie-event="Main Nav" data-trekkie-action="Sell Metal Online" data-trekkie-id="Main Nav Sell Metal Online">Sell Metal Online</a></li><li><a href="/web/20211207212835/https://www.shopify.com/sell/records" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Sell Records Online" data-trekkie-event="Main Nav" data-trekkie-action="Sell Records Online" data-trekkie-id="Main Nav Sell Records Online">Sell Records Online</a></li><li><a href="/web/20211207212835/https://www.shopify.com/sell/tools" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Sell Tools Online" data-trekkie-event="Main Nav" data-trekkie-action="Sell Tools Online" data-trekkie-id="Main Nav Sell Tools Online">Sell Tools Online</a></li><li><a href="/web/20211207212835/https://www.shopify.com/sell/guitars" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Sell Guitars Online" data-trekkie-event="Main Nav" data-trekkie-action="Sell Guitars Online" data-trekkie-id="Main Nav Sell Guitars Online">Sell Guitars Online</a></li><li><a href="/web/20211207212835/https://www.shopify.com/sell" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Sell products from anywhere" data-trekkie-event="Main Nav" data-trekkie-action="Sell products from anywhere" data-trekkie-id="Main Nav Sell products from anywhere">Sell from Anywhere</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Online store" data-trekkie-event="Main Nav" data-trekkie-action="Online store" data-trekkie-id="Main Nav Online store">Online store<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211207212835im_/https://www.shopify.com/blog/ecommerce-business-blueprint#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Sell online with an ecommerce website</p><ul class="popover__list"><li><a href="/web/20211207212835/https://www.shopify.com/online" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Online Overview" data-trekkie-event="Main Nav" data-trekkie-action="Online Overview" data-trekkie-id="Main Nav Online Overview">Overview</a></li><li><a href="/web/20211207212835/https://www.shopify.com/online/ecommerce-solutions" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Online Features" data-trekkie-event="Main Nav" data-trekkie-action="Online Features" data-trekkie-id="Main Nav Online Features">Features</a></li><li><a href="/web/20211207212835/https://www.shopify.com/examples" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Online Examples" data-trekkie-event="Main Nav" data-trekkie-action="Online Examples" data-trekkie-id="Main Nav Online Examples">Examples</a></li><li><a href="/web/20211207212835/https://www.shopify.com/online/themes" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Online Themes" data-trekkie-event="Main Nav" data-trekkie-action="Online Themes" data-trekkie-id="Main Nav Online Themes">Themes</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Point of Sale Nav" data-trekkie-event="Main Nav" data-trekkie-action="Point of Sale Nav" data-trekkie-id="Main Nav Point of Sale Nav">Point of Sale<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211207212835im_/https://www.shopify.com/blog/ecommerce-business-blueprint#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Sell at retail locations, pop-ups, and beyond</p><ul class="popover__list"><li><a href="/web/20211207212835/https://www.shopify.com/pos" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Point of Sale Overview" data-trekkie-event="Main Nav" data-trekkie-action="Point of Sale Overview" data-trekkie-id="Main Nav Point of Sale Overview">Overview</a></li><li><a href="/web/20211207212835/https://www.shopify.com/pos/hardware" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Point of Sale Hardware" data-trekkie-event="Main Nav" data-trekkie-action="Point of Sale Hardware" data-trekkie-id="Main Nav Point of Sale Hardware">Hardware</a></li><li><a href="/web/20211207212835/https://www.shopify.com/pos/features" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Point of Sale Features" data-trekkie-event="Main Nav" data-trekkie-action="Point of Sale Features" data-trekkie-id="Main Nav Point of Sale Features">Features</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Buy Button Nav" data-trekkie-event="Main Nav" data-trekkie-action="Buy Button Nav" data-trekkie-id="Main Nav Buy Button Nav">Buy Button<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211207212835im_/https://www.shopify.com/blog/ecommerce-business-blueprint#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Transform an existing website or blog into an online store</p><ul class="popover__list"><li><a href="/web/20211207212835/https://www.shopify.com/buy-button" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Buy Button" data-trekkie-event="Main Nav" data-trekkie-action="Buy Button" data-trekkie-id="Main Nav Buy Button">Overview</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Checkout" data-trekkie-event="Main Nav" data-trekkie-action="Checkout" data-trekkie-id="Main Nav Checkout">Checkout<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211207212835im_/https://www.shopify.com/blog/ecommerce-business-blueprint#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Provide fast, smooth checkout experiences</p><ul class="popover__list"><li><a href="/web/20211207212835/https://www.shopify.com/checkout" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Checkout Overview" data-trekkie-event="Main Nav" data-trekkie-action="Checkout Overview" data-trekkie-id="Main Nav Checkout Overview">Overview</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Sales channels Nav" data-trekkie-event="Main Nav" data-trekkie-action="Sales channels Nav" data-trekkie-id="Main Nav Sales channels Nav">Sales channels<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211207212835im_/https://www.shopify.com/blog/ecommerce-business-blueprint#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Reach millions of shoppers and boost sales</p><ul class="popover__list"><li><a href="/web/20211207212835/https://www.shopify.com/channels" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Sales channels" data-trekkie-event="Main Nav" data-trekkie-action="Sales channels" data-trekkie-id="Main Nav Sales channels">Overview</a></li><li><a href="/web/20211207212835/https://www.shopify.com/facebook-instagram" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Facebook and Instagram" data-trekkie-event="Main Nav" data-trekkie-action="Facebook and Instagram" data-trekkie-id="Main Nav Facebook and Instagram">Facebook and Instagram</a></li><li><a href="/web/20211207212835/https://www.shopify.com/google" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Google Buy" data-trekkie-event="Main Nav" data-trekkie-action="Google Buy" data-trekkie-id="Main Nav Google Buy">Google</a></li><li><a href="/web/20211207212835/https://www.shopify.com/sell-on-tiktok" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="TikTok" data-trekkie-event="Main Nav" data-trekkie-action="TikTok" data-trekkie-id="Main Nav TikTok">TikTok</a></li><li><a href="/web/20211207212835/https://www.shopify.com/walmart" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Walmart" data-trekkie-event="Main Nav" data-trekkie-action="Walmart" data-trekkie-id="Main Nav Walmart">Walmart Marketplace</a></li><li><a href="/web/20211207212835/https://www.shopify.com/ebay" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="eBay" data-trekkie-event="Main Nav" data-trekkie-action="eBay" data-trekkie-id="Main Nav eBay">eBay</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Wholesale marketplace Nav" data-trekkie-event="Main Nav" data-trekkie-action="Wholesale marketplace Nav" data-trekkie-id="Main Nav Wholesale marketplace Nav">Wholesale marketplace<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211207212835im_/https://www.shopify.com/blog/ecommerce-business-blueprint#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Sell your products wholesale to retailers from across the US</p><ul class="popover__list"><li><a href="/web/20211207212835/https://www.shopify.com/handshake" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Wholesale marketplace Overview" data-trekkie-event="Main Nav" data-trekkie-action="Wholesale marketplace Overview" data-trekkie-id="Main Nav Wholesale marketplace Overview">Overview</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Custom storefront tools Nav" data-trekkie-event="Main Nav" data-trekkie-action="Custom storefront tools Nav" data-trekkie-id="Main Nav Custom storefront tools Nav">Custom storefront tools<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211207212835im_/https://www.shopify.com/blog/ecommerce-business-blueprint#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Stand out with custom commerce</p><ul class="popover__list"><li><a href="/web/20211207212835/https://www.shopify.com/custom-storefront-tools" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Custom storefront tools" data-trekkie-event="Main Nav" data-trekkie-action="Custom storefront tools" data-trekkie-id="Main Nav Custom storefront tools">Overview</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="International commerce Nav" data-trekkie-event="Main Nav" data-trekkie-action="International commerce Nav" data-trekkie-id="Main Nav International commerce Nav">International commerce<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211207212835im_/https://www.shopify.com/blog/ecommerce-business-blueprint#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Reach buyers in new markets with international selling tools</p><ul class="popover__list"><li><a href="/web/20211207212835/https://www.shopify.com/markets" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="International commerce Overview" data-trekkie-event="Main Nav" data-trekkie-action="International commerce Overview" data-trekkie-id="Main Nav International commerce Overview">Overview</a></li></ul></div></div></div></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-dropdown popover-wrapper--dropdown" data-position="bottom" data-align="left"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--primary" itemprop="name" data-ga-event="Main Nav" data-ga-action="Market Nav" data-trekkie-event="Main Nav" data-trekkie-action="Market Nav" data-trekkie-id="Main Nav Market Nav">Market<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211207212835im_/https://www.shopify.com/blog/ecommerce-business-blueprint#modules-caret-down"/> </svg></button><div class="popover"><div class="popover__content"><ul class="popover__list"><li><a href="/web/20211207212835/https://www.shopify.com/market" class="marketing-nav__item marketing-nav__item--separated marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Market your business" data-trekkie-event="Main Nav" data-trekkie-action="Market your business" data-trekkie-id="Main Nav Market your business">Market your business</a></li><li><a href="/web/20211207212835/https://www.shopify.com/email-marketing" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Email marketing" data-trekkie-event="Main Nav" data-trekkie-action="Email marketing" data-trekkie-id="Main Nav Email marketing">Email marketing</a></li><li><a href="/web/20211207212835/https://www.shopify.com/inbox" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="inbox" data-trekkie-event="Main Nav" data-trekkie-action="inbox" data-trekkie-id="Main Nav inbox">Business chat</a></li><li><a href="/web/20211207212835/https://www.shopify.com/facebook-marketing" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Facebook Ads" data-trekkie-event="Main Nav" data-trekkie-action="Facebook Ads" data-trekkie-id="Main Nav Facebook Ads">Facebook Ads</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-dropdown popover-wrapper--dropdown" data-position="bottom" data-align="left"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--primary" itemprop="name" data-ga-event="Main Nav" data-ga-action="Manage Nav" data-trekkie-event="Main Nav" data-trekkie-action="Manage Nav" data-trekkie-id="Main Nav Manage Nav">Manage<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211207212835im_/https://www.shopify.com/blog/ecommerce-business-blueprint#modules-caret-down"/> </svg></button><div class="popover"><div class="popover__content"><ul class="popover__list"><li><a href="/web/20211207212835/https://www.shopify.com/manage" class="marketing-nav__item marketing-nav__item--separated marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Manage everything" data-trekkie-event="Main Nav" data-trekkie-action="Manage everything" data-trekkie-id="Main Nav Manage everything">Manage everything</a></li><li><a href="/web/20211207212835/https://www.shopify.com/payments" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Payments" data-trekkie-event="Main Nav" data-trekkie-action="Payments" data-trekkie-id="Main Nav Payments">Payments</a></li><li><a href="/web/20211207212835/https://www.shopify.com/balance" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Balance" data-trekkie-event="Main Nav" data-trekkie-action="Balance" data-trekkie-id="Main Nav Balance">Balance</a></li><li><a href="/web/20211207212835/https://www.shopify.com/capital" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Capital" data-trekkie-event="Main Nav" data-trekkie-action="Capital" data-trekkie-id="Main Nav Capital">Capital</a></li><li><a href="/web/20211207212835/https://www.shopify.com/shipping" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Shipping" data-trekkie-event="Main Nav" data-trekkie-action="Shipping" data-trekkie-id="Main Nav Shipping">Shipping</a></li></ul></div></div></div></li> </ul> <ul class="marketing-nav__items marketing-nav__user display--expanded-nav"> <li><a href="/web/20211207212835/https://www.shopify.com/pricing" class="marketing-nav__item marketing-nav__item--user" itemprop="name" data-ga-event="Main Nav" data-ga-action="Pricing" data-trekkie-event="Main Nav" data-trekkie-action="Pricing" data-trekkie-id="Main Nav Pricing">Pricing</a></li><li><div class="popover-wrapper js-popover-dropdown popover-wrapper--dropdown" data-position="bottom" data-align="left"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--active marketing-nav__item--user" itemprop="name" data-ga-event="Main Nav" data-ga-action="Learn Nav" data-trekkie-event="Main Nav" data-trekkie-action="Learn Nav" data-trekkie-id="Main Nav Learn Nav">Learn<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211207212835im_/https://www.shopify.com/blog/ecommerce-business-blueprint#modules-caret-down"/> </svg></button><div class="popover"><div class="popover__content"><ul class="popover__list"><li><a href="https://web.archive.org/web/20211207212835/https://help.shopify.com/en" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Help Center" data-trekkie-event="Main Nav" data-trekkie-action="Help Center" data-trekkie-id="Main Nav Help Center">Help Center</a></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" url="html_options {:data=>{:ga_event=>"Main Nav", :ga_action=>"Blog Nav", :trekkie_event=>"Main Nav", :trekkie_action=>"Blog Nav", :trekkie_id=>"Main Nav Blog Nav"}}" itemprop="name">Blog<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211207212835im_/https://www.shopify.com/blog/ecommerce-business-blueprint#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Popular Blog Articles</p><ul class="popover__list"><li><a href="/web/20211207212835/https://www.shopify.com/blog/make-money-online" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Make Money Online" data-trekkie-event="Main Nav" data-trekkie-action="Make Money Online" data-trekkie-id="Main Nav Make Money Online">Make Money Online</a></li><li><a href="/web/20211207212835/https://www.shopify.com/blog/how-to-start-a-business" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="How to Start a Business" data-trekkie-event="Main Nav" data-trekkie-action="How to Start a Business" data-trekkie-id="Main Nav How to Start a Business">How to 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itemprop="position" content="3"/><div class="breadcrumbs__separator" aria-hidden="true"><svg class="icon" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211207212835im_/https://www.shopify.com/blog/ecommerce-business-blueprint#modules-caret-right"/> </svg></div></li> </ol></nav> <header class="article__header"> <h1 class="article__title" itemprop="headline">How to Start an Ecommerce Business: Build, Launch, and Grow a Profitable Online Store</h1> <div class="grid grid--vertically-centered"> <div class="grid__item grid__item--tablet-up-two-thirds"> <ul class="article__meta gutter-bottom--reset"> <li> by <a href="/web/20211207212835/https://www.shopify.com/blog/search?link_search=true&q=Mark+Macdonald">Mark Macdonald</a> </li> <li> <a href="/web/20211207212835/https://www.shopify.com/blog/topics/starting-up">Starting Up</a> </li> </ul> <ul class="article__meta"> <li> <time itemprop="datePublished" datetime="2021-03-15T04:00:00Z">Mar 15, 2021</time> </li> <li> 12 minute 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js-social-share" href="https://web.archive.org/web/20211207212835/https://www.linkedin.com/shareArticle?mini=true&source=Shopify&title=How+to+Start+an+Ecommerce+Business%3A+Build%2C+Launch%2C+and+Grow+a+Profitable+Online+Store&url=https%3A%2F%2Fwww.shopify.com%2Fblog%2Fecommerce-business-blueprint"><svg class="icon icon--fill-white social-shares__icon" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211207212835im_/https://www.shopify.com/blog/ecommerce-business-blueprint#modules-linkedin"/> </svg><span class="visuallyhidden">LinkedIn</span></a></li> </ul> </div></div></header> <figure class="article__image--featured"> <meta itemprop="image" content="https://web.archive.org/web/20211207212835im_/https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-business.jpg?v=1616039633"> <img alt="A complete blueprint for starting an ecommerce business" height="485" width="924" src="https://web.archive.org/web/20211207212835im_/https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-business.jpg?v=1616039633&width=1024"/> </figure> <div class="article__content long-form-content" itemprop="articleBody"> <p></p> <p>The future of ecommerce is incredibly bright. But, learning how to start an ecommerce business is intimidating. It requires hard work and demands many steps and decisions that need to come together at the right time.</p> <p>To help, we’ve put together a comprehensive blueprint on the best way to <a href="/web/20211207212835/https://www.shopify.com/blog/how-to-start-a-business" title="how to start a business">start an ecommerce business</a>, compiled from Shopify’s best content. These blog posts, guides, and videos have been organized based on the most important tasks you’ll face when researching, launching, and growing a profitable ecommerce business.</p> <div class="responsive-video-wrapper gutter-bottom"><iframe width="560" height="315" src="https://web.archive.org/web/20211207212835if_/https://www.youtube.com/embed/4pWi9N5Obzs" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen=""></iframe></div> <h2>I. Choosing a product</h2> <h3>Finding a product to sell</h3> <p>The first step in how to start an ecommerce business is knowing what products you want to sell online, wholesale, or direct-to-consumer. This often is the most challenging part when you start an ecommerce business. In this section, we’ll highlight strategies you can use to find product opportunities, explore the best places to look for <a href="/web/20211207212835/https://www.shopify.com/blog/low-investment-business-ideas" title="low investment business ideas">business ideas</a>, and finally, look at trending products to consider.</p> <ul> <li><a href="https://web.archive.org/web/20211207212835/https://www.shopify.com/oberlo?itcat=blog&itterm=14459769" target="_blank">Find Products to Sell on Shopify with Oberlo</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/product-opportunities">Strategies for Finding Your First Profitable Product Opportunity</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/trending-products">Trending Products to Sell in 2021</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/online-business-ideas">Online Business Ideas You Can Start from Home</a></li> </ul> <div class="marketing-block marketing-block--light marketing-block--padded"> <p><strong>Learn more:</strong> <a href="/web/20211207212835/https://www.shopify.com/blog/best-ecommerce-platforms">What's the Best Ecommerce Platform for Your Business? Here's How to Evaluate Your Options</a></p> </div> <div id="article-cta"></div> <h3>Evaluating your idea</h3> <p>The best way to start ecommerce business is to make sure you’re set up from success even before launch. So once you have a product idea in mind, how do you know if it will sell? In this section, we’ll cover a few approaches that active entrepreneurs have used to validate their product ideas and potential market.</p> <ul> <li><a href="/web/20211207212835/https://www.shopify.com/blog/validate-product-ideas">How to Validate Your Product Ideas</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/product-research">The 16-Step Checklist to Evaluating Your Product Idea</a></li> </ul> <div class="marketing-block marketing-block--light marketing-block--padded grid-container leadpage-container gutter-bottom"> <div class="leadpage__image"><img class="hide--mobile gutter-bottom--reset lazyload" alt="Template Icon" data-src="https://web.archive.org/web/20211207212835/https://cdn.shopify.com/s/files/1/0070/7032/files/whattosell.gif?v=1600183698"></div> <div class="leadpage__content"> <p class="heading--4" style="color: #008060; margin-bottom: 0;">Free Webinar:</p> <p class="heading--4" style="font-size: 28px; margin-bottom: 0;"><b>How to Find and Source a Winning Product to Sell</b></p> <p>In less than 40-minutes, let us walk you through how to find product ideas, how to validate them, and how to sell the product once you have an idea you want to pursue.</p> <div style="margin: auto; width: 300px;"><a target="_blank" href="/web/20211207212835/https://www.shopify.com/courses/what-to-sell?id=53" class="marketing-button" rel="noopener noreferrer"><span>Register now</span></a></div> </div> </div> <h3>Obtaining your product</h3> <p>After landing on a strong product idea, your next step in how to start ecommerce businesses is figuring out where and how you’re going to obtain your products. The next four posts cover the various methods for acquiring your products, along with the pros and cons of each model.</p> <ul> <li><a href="/web/20211207212835/https://www.shopify.com/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea">How to Find a Reliable Manufacturers and Suppliers for Your Products</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/product-sourcing-apps">12 Shopify Apps for Finding Products to Sell (Without Shipping Them Yourself)</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/print-on-demand">Print on Demand: A Low-Risk Way to Sell Custom T-Shirts, Books, and More</a></li> </ul> <div class="marketing-block marketing-block--light marketing-block--padded"> <p class="heading--3">Sell your retail products online</p> <p>Many independent retailers face a challenging road ahead. Shifting your brick-and-mortar business online can help you weather this storm, generate cash flow, and build a more resilient business.</p> <ul> <li><a href="/web/20211207212835/https://www.shopify.com/blog/brick-and-mortar-online">How to Move Your Brick-and-Mortar Business Online</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/sell-gift-cards">Sell Gift Cards for Your Retail Business with a Simple Online Store</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/buy-online-pickup-curbside">How to Quickly Set Up a “Buy Online, Pickup Curbside” Experience</a></li> </ul> </div> <h2>II. Research and prepare</h2> <h3>Research your competition</h3> <p>You’ve found your product, evaluated its potential, and sourced a supplier—now it’s time for the next phase of how to start your own ecommerce business. You’ll need to thoroughly research your competition so you know what you’re up against and how you can differentiate your business from theirs.</p> <ul> <li><a href="/web/20211207212835/https://www.shopify.com/blog/competitive-analysis">How to Conduct a Competitive Analysis</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/swot-analysis" target="_blank" rel="noopener noreferrer">Find Your Competitive Edge: How to Do a SWOT Analysis [+ Free Template]</a></li> </ul> <h3>Writing a business plan</h3> <p>With your competitive research complete, it’s time to write your business plan to help start your own ecommerce business. A business plan is a roadmap that helps bring your ideas and thoughts together. A business plan is vital in determining what to prioritize, avoiding <a href="/web/20211207212835/https://www.shopify.com/blog/business-mistakes" target="_blank" rel="noopener noreferrer">common business mistakes</a>, and how to effectively reach new customers.</p> <ul> <li><a href="/web/20211207212835/https://www.shopify.com/blog/business-plan">Here's How to Write a Business Plan You'll Actually Use</a></li> </ul> <div class="marketing-block marketing-block--light marketing-block--padded"> <p>🎯 <strong>TIP:</strong> If you're interested in writing a business plan but turned off by stodgy paperwork, we've developed a sample <a href="/web/20211207212835/https://www.shopify.com/blog/business-plan-template">business plan template</a> that you'll actually use. Thousands of people have made a copy to repurpose for their own plan, and it's completely free to use.</p> </div> <h2>III. Setting up your business</h2> <p><img alt="Start your ecommerce business by setting up an online store" data-src="https://web.archive.org/web/20211207212835/https://cdn.shopify.com/s/files/1/0070/7032/files/BusinessBlueprint-Spot1.jpg?v=1616039676" class="lazyload"></p> <h3>Naming your business</h3> <p>Aside from figuring out what to sell when starting an ecommerce company, another challenging decision is determining your business or brand name and <a href="/web/20211207212835/https://www.shopify.com/blog/choose-domain-name" title="choose domain name">deciding on a domain name</a>. These tips will help you tackle these important tasks.</p> <ul> <li><a href="/web/20211207212835/https://www.shopify.com/blog/4660242-what-should-i-name-my-online-store">Business Name Ideas: Name Generators, Tips, and Examples</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/tools/domain-name-generator" target="_blank" rel="noopener noreferrer">Free Domain Name Generator</a></li> </ul> <h3>Creating a logo</h3> <p>Once you’ve selected a memorable name and registered a corresponding domain, it’s time to craft a simple logo. In these resources for how to set up an ecommerce business, we’ll show you several options for creating a great logo for your new business.</p> <ul> <ul> <li><a href="https://web.archive.org/web/20211207212835/https://hatchful.shopify.com/?itcat=blog&itterm=14459769" target="_blank">Hatchful: A simple logo maker by Shopify</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/online-logo-makers">10 Easy to Use Online Logo Makers to Design Your Brand</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/how-to-design-logo">How to Design a Memorable Logo in 7 Steps (We Make One From Scratch)</a></li> </ul> </ul> <div class="marketing-block marketing-block--light marketing-block--padded"> <p><strong>Learn more: </strong>From a logo maker and business name generator to gift certificate templates and a discount calculator, Shopify offers free marketing tools to help run your business.</p> </div> <h3>Understanding search engine optimization (SEO)</h3> <p>You’re almost ready to begin building your ecommerce business. However, before you jump into it, you should understand the basics of SEO so you can properly structure your site and pages for Google and other search engines.</p> <ul> <li><a href="/web/20211207212835/https://www.shopify.com/blog/ecommerce-seo-beginners-guide">The Beginner’s Guide to Ecommerce SEO</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/seo-checklist-online-store">What Can I Do to Help My Store Rank in Search Engines?</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/keyword-research-strategy">Keyword Research for Ecommerce from the Ground Up</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/seo-checklist-online-store">Business SEO Checklist: How to Rank a New Site</a></li> </ul> <div class="js-guide-cta"> <div class="grid grid--equal-height grid--vertically-centered guide-cta background-light"> <div class="grid__item grid__item--tablet-up-third"> <span class="image lazyload-image guide-cta__image gutter-bottom--mobile" style="max-width: 134px; max-height: 154px;"><span class="lazyload-image__placeholder" style="padding-bottom: 114.9254%"><img alt="" data-sizes="100vw" data-srcset="https://web.archive.org/web/20211207212835im_/https://cdn.shopify.com/s/files/1/0070/7032/files/browser_loop.gif" class="lazyload"><noscript><img sizes="100vw" srcset="https://web.archive.org/web/20211207212835im_/https://cdn.shopify.com/s/files/1/0070/7032/files/browser_loop.gif" alt=""></noscript></span></span> </div> <div class="grid__item grid__item--tablet-up-two-thirds guide-cta__content"> <h3 class="guide-cta__heading"> Free Download: SEO Checklist </h3> <p>Want to rank higher in search results? Get access to our free, checklist on search engine optimization.</p> <button class="marketing-button marketing-button--small guide-cta__trigger" data-event-page="content upgrade" data-event-category="content upgrade" data-event-action="cta button" data-event-label="seo">Get the free checklist</button> </div> </div> <div class="guide-cta__modal"> <div class="guide-cta__modal-block"> <div class="grid grid--bleed grid--equal-height grid--vertically-centered"> <div class="grid__item grid__item--tablet-up-third hide--mobile guide-cta__modal-image"> <img class="image" sizes="100vw" srcset="https://web.archive.org/web/20211207212835im_/https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/seo-popup-small-a397c34ab39cea60d478b2eb5b5c53f31eb7283deaecfb513c88e333194f41c8.jpg 1x, https://web.archive.org/web/20211207212835im_/https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/seo-popup-large-1c24e56620958dd537ba7a1bb3c034cb2d9f36ac96c4fe92df9164dd7b6801c0.jpg?quality=50 2x" alt=""> </div> <div class="grid__item grid__item--tablet-up-two-thirds"> <div class="subscribe js-subscribe guide-cta__subscribe"><div class="subscribe__content-wrapper"> <div class="subscribe__content"> <h3 class="subscribe__heading">Get our SEO Checklist delivered right to your inbox.</h3> <p class="subscribe__subhead">Almost there: please enter your email below to gain instant access.</p> <form class="marketing-form marketing-form--inline subscribe__form" novalidate="novalidate" action="/web/20211207212835/https://www.shopify.com/content-services/subscribers-triggered" accept-charset="UTF-8" method="post"> <div class="marketing-input-wrapper marketing-input-button-pair"><div class="marketing-input-button-pair__field-wrapper"> <label class="marketing-label marketing-label--in-field marketing-label--floating marketing-input-button-pair__label" for="SubscribeEmail-2f2c">Email address</label><input autocomplete="email" placeholder="Email address" aria-describedby="MessageId_0ab9" name="email" id="SubscribeEmail-2f2c" class="marketing-input-button-pair__input marketing-input marketing-input--floating subscribe__email" type="email"><button class="marketing-button marketing-form__button marketing-input-button-pair__button subscribe__submit" name="button" type="submit">Get updates</button> </div></div> <span class="marketing-form__messages" id="MessageId_0ab9"></span><input type="hidden" name="data_extension_key" value="content-upgrade-trigger"> <input type="hidden" name="locale" value="en"> <input type="hidden" name="content" value="seo"> <input type="hidden" name="signup_page"> </form> <p class="subscribe__disclaimer gutter-bottom--reset">We'll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe.</p> </div> <div class="block subscribe__success" aria-hidden="true"> <h3 class="block__heading heading--4">Thanks for subscribing. You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free 14-day trial of Shopify.</h3> <p class="block__content"><button class="marketing-button marketing-button--small guide-cta__subscribe--success-button">Get started</button></p> </div> </div></div> </div> </div> </div> </div> </div> <h3>Building your store</h3> <p>With a better understanding of search engines, it’s time to build out your store. There are many crucial elements to consider in this step of how to start an ecommerce business. Below, we’ve listed our essential reads to help you build high-converting product pages, write captivating product descriptions, shoot beautiful product photography, choose your ecommerce color palette, and much more.</p> <ul> <li><a href="/web/20211207212835/https://www.shopify.com/blog/shopify-stores">50 Exceptional Shopify Stores to Inspire New Entrepreneurs</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/mission-statement" target="_blank" rel="noopener noreferrer">Find Your Purpose: 9 Best Vision and Mission Examples (+ How to Write One)</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/expert-advice-improve-product-pages">11 Experts Share How to Optimize Your Product Pages</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell">How to Write Product Descriptions that Sell</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography">The Ultimate DIY Guide to Product Photography</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/customizing-store-theme">Customizing Your Shopify Theme: How To Use Images, Colors, and Fonts</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/coming-soon-page">How to Create a Coming Soon Page and Start Marketing Before You Launch</a></li> </ul> <p>Don’t forget, if you run into any problems getting your store set up, one of the best ways to start ecommerce business is to hire help from <a href="https://web.archive.org/web/20211207212835/https://experts.shopify.com/?utm_campaign=shopifyblog&utm_medium=post&utm_source=blog&utm_term=14459769" target="_blank">Shopify Experts</a>. If you need help setting up your store or stocking inventory, and are looking for a way to fund your business, <span style="font-weight: 400;">check this guide on </span><a href="/web/20211207212835/https://www.shopify.com/blog/how-to-get-a-small-business-loan"><span style="font-weight: 400;">how to get a business loan</span></a> to help you get started.</p> <div class="marketing-block marketing-block--light marketing-block--padded"> <strong>Read more: </strong><a href="/web/20211207212835/https://www.shopify.com/blog/product-development-process">What Is Product Development? Learn The 7-Step Framework Helping Businesses Get to Market, Faster and Easier </a> </div> <h3>Choosing your sales channels</h3> <p>Once you’re really ready to figure out how to start ecommerce, you’ll need to choose sales channels where they already shop. The right mix of sales channels will depend on your products and your target customers, but there are a number of great options that can complement and support your self-hosted store.</p> <ul> <li><a href="/web/20211207212835/https://www.shopify.com/blog/etsy-and-shopify">Etsy and Shopify: How Three Makers Used Both to Grow Their Businesses</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/ebay-and-shopify">Selling on eBay: How One Business Finds New Customers</a></li> </ul> <h3></h3> <hr><center class="signup-container"> <h3>Ready to create your first business? Start your free 14-day trial of Shopify—no credit card required.</h3> <form class="js-signup-inline marketing-form--inline" novalidate="novalidate" action="https://web.archive.org/web/20211207212835/https://accounts.shopify.com//store-signup/setup" accept-charset="UTF-8" method="post"> <div class="marketing-input-wrapper marketing-input-button-pair"><div class="marketing-input-button-pair__field-wrapper"> <label class="marketing-label marketing-label--in-field marketing-label--floating marketing-input-button-pair__label" for="SignupEmail-fe3e">Email address</label><input autocomplete="email" placeholder="Enter your email address" aria-describedby="MessageId_caca" id="SignupEmail-fe3e" class="marketing-input-button-pair__input marketing-input marketing-input--floating" type="email" name="signup[email]"><button class="marketing-button marketing-form__button marketing-input-button-pair__button" name="button" data-ga-event="Email capture signup" data-ga-action="CTA button click" aria-haspopup="dialog" type="submit">Start free trial</button> </div></div> <span class="marketing-form__messages" id="MessageId_caca"></span> </form> </center> <h2>IV. Preparing to launch</h2> <p>As you prepare for the launch of your new business, you need to figure out how to run an ecommerce business. To start, there are several shipping and fulfillment elements you need to prepare for. In this section, we’ve curated a few comprehensive guides on how to determine your shipping strategy.</p> <ul> <li><a href="/web/20211207212835/https://www.shopify.com/blog/shipping-and-fulfillment">The Beginner’s Guide to Shipping and Fulfillment</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/shipping-strategy">How Do I Price and Implement a Strategy to Handle Returns?</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/competitive-shipping-as-a-small-shop">How to Reduce Shipping Costs as a Small Ecommerce Store</a></li> </ul> <p>It’s also a good idea to define your key performance indicators up front so, once you launch, you know what measures of success to track.</p> <ul> <li><a href="/web/20211207212835/https://www.shopify.com/blog/7365564-32-key-performance-indicators-kpis-for-ecommerce">67 Key Performance Indicators (KPIs) for Ecommerce</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/basic-ecommerce-metrics">What Are the Basic Ecommerce Metrics I Need To Focus On First?</a></li> </ul> <p>As a final checklist for this section of how to start your own ecommerce business, the below post covers the 10 essential things you need to do before launch.</p> <ul> <li><a href="/web/20211207212835/https://www.shopify.com/blog/shopify-store-launch-checklist">The Essential Shopify Store Launch Checklist</a></li> </ul> <div class="marketing-block marketing-block--light marketing-block--padded"> <p><strong>Learn more:</strong> <a href="/web/20211207212835/https://www.shopify.com/blog/crowdfunding-sites">The 10 Best Crowdfunding Websites for Raising Capital in 2021</a></p> </div> <h2>V. Post launch</h2> <p><img alt="Successfully launching your ecommerce business" data-src="https://web.archive.org/web/20211207212835/https://cdn.shopify.com/s/files/1/0070/7032/files/BusinessBlueprint-Spot2.jpg?v=1616039706" class="lazyload"></p> <h3>Acquiring your first customer</h3> <p>Starting an ecommerce company successfully also requires marketing. Once you’ve launched, the hard work of marketing your products begins. While many new store owners should consider selling their physical products in person, the rest of digital marketing rests on doing one thing well: driving targeted traffic. Next, we’ll share a variety of marketing tactics that will help you in your first months.</p> <ul> <li><a href="/web/20211207212835/https://www.shopify.com/blog/make-your-first-sale">Marketing Checklist: How to Get Your First Sale in 30 Days</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/how-to-increase-website-traffic" target="_blank" rel="noopener noreferrer">Need Traffic? Here's How to Get Visitors to a New Website</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/customer-acquisition">Customer Acquisition: How to (Profitably) Gain New Customers</a></li> </ul> <h3>Marketing your store</h3> <p>You’re well on your way and now likely have a few sales under your belt. It’s time to get serious and focused. The following posts will help you zero in on your top-performing marketing tactics or expand into new ones for driving traffic and converting that traffic to sales.</p> <h4>Email marketing essentials</h4> <ul> <li><a href="/web/20211207212835/https://www.shopify.com/blog/email-marketing">Email Marketing: How to Build Your List, Send Effective Campaigns, and Track Results</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/57720581-7-automated-email-campaigns-that-win-customers-and-keep-them-coming-back">7 Email Campaigns Every Ecommerce Store Should Run</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/welcome-email">How to Write an Effective Welcome Email</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/email-marketing-teardown">Teardown: 60 Days of Emails from a Fast-Growing Ecommerce Brand</a></li> </ul> <div class="js-guide-cta"> <div class="grid grid--equal-height grid--vertically-centered guide-cta background-light"> <div class="grid__item grid__item--tablet-up-third"> <span class="image lazyload-image guide-cta__image gutter-bottom--mobile" style="max-width: 134px; max-height: 154px;"><span class="lazyload-image__placeholder" style="padding-bottom: 114.9254%"><img alt="" data-sizes="100vw" data-srcset="https://web.archive.org/web/20211207212835im_/https://cdn.shopify.com/s/files/1/0070/7032/files/oie_25213653uBHZT6fw.gif" class="lazyload"><noscript><img sizes="100vw" srcset="https://web.archive.org/web/20211207212835im_/https://cdn.shopify.com/s/files/1/0070/7032/files/oie_25213653uBHZT6fw.gif" alt=""></noscript></span></span> </div> <div class="grid__item grid__item--tablet-up-two-thirds guide-cta__content"> <h3 class="guide-cta__heading"> Free Ebook: How to Grow Your Ecommerce Business with Email Marketing </h3> <p>Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.</p> <button class="marketing-button marketing-button--small guide-cta__trigger" data-event-page="content upgrade" data-event-category="content upgrade" data-event-action="cta button" data-event-label="email">Get the free ebook now</button> </div> </div> <div class="guide-cta__modal"> <div class="guide-cta__modal-block"> <div class="grid grid--bleed grid--equal-height grid--vertically-centered"> <div class="grid__item grid__item--tablet-up-third hide--mobile guide-cta__modal-image"> <img class="image" sizes="100vw" srcset="https://web.archive.org/web/20211207212835im_/https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg 1x, https://web.archive.org/web/20211207212835im_/https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-large-edc46b6f1408f4a54bad618823de7ffb16bebb312f5f4b7c7bbf55d18ffeed65.jpg?quality=50 2x" alt=""> </div> <div class="grid__item grid__item--tablet-up-two-thirds"> <div class="subscribe js-subscribe guide-cta__subscribe"><div class="subscribe__content-wrapper"> <div class="subscribe__content"> <h3 class="subscribe__heading">Get our Email Marketing guide delivered right to your inbox.</h3> <p class="subscribe__subhead">Almost there: please enter your email below to gain instant access.</p> <form class="marketing-form marketing-form--inline subscribe__form" novalidate="novalidate" action="/web/20211207212835/https://www.shopify.com/content-services/subscribers-triggered" accept-charset="UTF-8" method="post"> <div class="marketing-input-wrapper marketing-input-button-pair"><div class="marketing-input-button-pair__field-wrapper"> <label class="marketing-label marketing-label--in-field marketing-label--floating marketing-input-button-pair__label" for="SubscribeEmail-8b32">Email address</label><input autocomplete="email" placeholder="Email address" aria-describedby="MessageId_42f6" name="email" id="SubscribeEmail-8b32" class="marketing-input-button-pair__input marketing-input marketing-input--floating subscribe__email" type="email"><button class="marketing-button marketing-form__button marketing-input-button-pair__button subscribe__submit" name="button" type="submit">Get updates</button> </div></div> <span class="marketing-form__messages" id="MessageId_42f6"></span><input type="hidden" name="data_extension_key" value="content-upgrade-trigger"> <input type="hidden" name="locale" value="en"> <input type="hidden" name="content" value="email"> <input type="hidden" name="signup_page"> </form> <p class="subscribe__disclaimer gutter-bottom--reset">We'll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe.</p> </div> <div class="block subscribe__success" aria-hidden="true"> <h3 class="block__heading heading--4">Thanks for subscribing. You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free 14-day trial of Shopify.</h3> <p class="block__content"><button class="marketing-button marketing-button--small guide-cta__subscribe--success-button">Get started</button></p> </div> </div></div> </div> </div> </div> </div> </div> <h4>Driving traffic from social</h4> <ul> <li><a href="/web/20211207212835/https://www.shopify.com/blog/social-media-marketing-strategy">How to Create a Social Media Marketing Strategy</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/14288561-how-to-build-a-massive-following-on-instagram">How to Get More Followers on Instagram: A Guide for Businesses</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/pinterest-marketing">Pinterest Marketing 101: Why You’ll Need a New Playbook to Win</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/start-a-youtube-channel-for-your-business">How to Start a YouTube Channel for Your Business</a></li> </ul> <h4>Driving traffic and conversions from paid ads</h4> <ul> <li><a href="/web/20211207212835/https://www.shopify.com/blog/facebook-ads">Facebook Ads for Beginners: A Step-By-Step Guide to Running Your First Campaign</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/google-ads-types">The Google Ads Playbook: 13 Campaign Types And What to Expect From Them</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/7068398-10-best-comparison-shopping-engines-to-increase-ecommerce-sales">The Best Price Comparison Engines to Increase Ecommerce Sales</a></li> </ul> <h4>Optimizing for higher conversions</h4> <ul> <li><a href="/web/20211207212835/https://www.shopify.com/blog/the-complete-guide-to-ab-testing">The Complete Guide to A/B Testing (Tips from Google, HubSpot, and Shopify)</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/conversion-funnel-leaks">How to Find and Plug the Leaks in Your Conversion Funnels</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/ecommerce-live-chat">Drive More Sales and Revenue with Targeted Live Chat</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/19-cro-growth-expert-tips">19 Experts Share How to Increase Revenue Without Increasing Traffic</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/customer-trust-new-business">9 Ways to Earn Customer Trust When You Have Zero Sales</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/customer-trust-checklist">How Trustworthy Is Your Online Store? 39 Ways to Build Customer Trust</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/traffic-no-sales">Driving Traffic but No Sales? Here's How to Diagnose and Improve Your Store</a></li> </ul> <h4>Using analytics to uncover insights</h4> <ul> <li><a href="/web/20211207212835/https://www.shopify.com/blog/analyzing-shopify-reports">The Beginner's Guide to Analyzing Shopify Reports and Analytics</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/5-google-analytics-segments">5 Google Analytics Segments You Can Use to Increase Revenue</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/google-analytics-custom-reports">9 Google Analytics Custom Reports by the Experts</a></li> <li><a href="/web/20211207212835/https://www.shopify.com/blog/56441413-the-beginners-guide-to-facebook-custom-audiences">Facebook Custom Audiences 101: A Starter Guide for Ecommerce Businesses</a></li> </ul> <h2>A blueprint is just the beginning</h2> <p>Learning how to run an ecommerce business is as exciting as it is challenging. At a rapid pace you’ll learn a ton about choosing a product, evaluating its viability, figuring out how to get it produced, building an ecommerce store, and marketing and selling to new customers. The process can feel like you’re solving a head scratcher of a puzzle, but it’s rewarding all the same.<br>We hope following this resource roundup for how to set up an ecommerce business provides you with a clearer roadmap. As always, the best advice anyone can give is to just get started and to enjoy yourself along the way.</p> <p><em>Illustration by Cornelia Li</em></p> <div class="clear"></div> <div class="clear"></div> <div class="marketing-block marketing-block--light marketing-block--padded"> <div itemscope="" itemtype="https://schema.org/FAQPage"> <h2>Frequently asked questions about ecommerce</h2> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">How do I start an ecommerce business?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">Research what products you'd like to sell or can source to sell, select a business name, register your business with the government, obtain permits and licenses, choose an <a href="/web/20211207212835/https://www.shopify.com/ecommerce-platform" target="_blank" title="ecommerce platform" rel="noopener noreferrer">ecommerce platform</a> and <a href="/web/20211207212835/https://www.shopify.com/website/builder" title="Create a website with Shopify">create your website</a>, load your products onto the site, launch and start marketing your business.</div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Is ecommerce profitable?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">Yes, the ecommerce industry is profitable. Successfully starting an ecommerce company is a marathon, not a sprint. It can take 18-24 months for your business to get off the ground. It’s critical that you don’t measure the success of your business by your first year profitability.</div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Is it hard to start your own ecommerce business?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">No, starting an ecommerce company is easy with platforms like Shopify enabling brands to go online in just a few days. Starting a brand consists of hard work and continual market research to improve your business. We encourage you to read all our guides on <a href="/web/20211207212835/https://www.shopify.com/blog/how-to-start-a-business" target="_blank" title="How to start a business" rel="noopener noreferrer">how to start a business</a> before you set up a store.</div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">What are the different types of ecommerce?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">There are four traditional <a href="/web/20211207212835/https://www.shopify.com/blog/business-model" target="_blank" rel="noopener noreferrer">business models</a> or types in ecommerce. This includes B2C (Business-to-Consumer), B2B (Business-to-Business), C2B (Consumer-to-Business) and C2C (Consumer-to-Consumer). You may also commonly hear the term D2C (Direct-to-Consumer), which is similar to B2C, wherein the business takes the products directly to the consumer.</div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">How much does it cost to start an ecommerce business?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">An ecommerce business can be started for as little as $100 which is spent on a subscription and purchasing a theme for your store. 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