Website optimization and testing

<!DOCTYPE html> <html xml:lang="EN" xmlns="http://www.w3.org/1999/xhtml" lang="en"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://www.adobe.com/products/testandtarget.html?promoid=KAUCS","20130822010337","https://web.archive.org/","web","/_static/", "1377133417"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <title>Website optimization and testing | Adobe Test&Target;</title> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8"/> <meta name="robots" content="noodp"/> <meta name="keywords" content=""/> <meta name="description" content="Adobe Test&Target gives marketers a website optimization tool with the necessary capabilities to continually make their online content and offers more relevant to their customers."/> <meta name="creationDate" content="2013-05-07 @ 15:46:27"/> <meta name="lastModifiedDate" content="2013-05-07 @ 15:46:27"/> <meta name="viewport" content="width=device-width"/> <meta name="area" content="products"/> <meta http-equiv="Cache-Control" content="public"/> <link rel="icon" href="https://web.archive.org/web/20130822010337im_/https://wwwimages2.adobe.com/include/img/favicon.ico" type="image/x-icon"/> <link rel="shortcut icon" href="https://web.archive.org/web/20130822010337im_/https://wwwimages2.adobe.com/include/img/favicon.ico" type="image/x-icon"/> <link rel="canonical" href="https://web.archive.org/web/20130822010337/http://www.adobe.com/products/testandtarget.html"/> <script type="text/javascript" src="/web/20130822010337js_/https://www.adobe.com/etc/clientlibs/granite/jquery.js"></script> <script type="text/javascript" src="/web/20130822010337js_/https://www.adobe.com/etc/clientlibs/granite/utils.js"></script> <script type="text/javascript" src="/web/20130822010337js_/https://www.adobe.com/etc/clientlibs/granite/jquery/granite.js"></script> <script type="text/javascript" src="/web/20130822010337js_/https://www.adobe.com/etc/clientlibs/foundation/jquery.js"></script> <script type="text/javascript" src="/web/20130822010337js_/https://www.adobe.com/etc/clientlibs/foundation/shared.js"></script> <script type="text/javascript" src="/web/20130822010337js_/https://www.adobe.com/etc/clientlibs/foundation/personalization/kernel.js"></script> <link rel="stylesheet" href="/web/20130822010337cs_/https://www.adobe.com/apps/dotcom/ag-widgets.css" type="text/css"> <script type="text/javascript"> $CQ(function() { CQ_Analytics.SegmentMgr.loadSegments("/etc/segmentation"); 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a = ns.split("."); o = window[a[0]] = window[a[0]] || {}; for(i=1; i < a.length; i++) { o = o[a[i]] = o[a[i]] || {}; } return o; } createNs("Adobe.PageInfo"); createNs("Adobe.Tokens"); createNs("Adobe.UserInfo"); Adobe.PageInfo.AuthenticatedState = false; Adobe.PageInfo.localeCode = "en"; Adobe.PageInfo.accountPageName = ""; Adobe.PageInfo.productKey = ""; Adobe.PageInfo.catalogName = ""; Adobe.PageInfo.countryCode = "US"; Adobe.PageInfo.localeString = "en_us"; Adobe.PageInfo.marketSegment = "COM"; Adobe.PageInfo.sitecatalystMarketSegment = "COM"; Adobe.PageInfo.akamaiURLPrefix = "https://web.archive.org/web/20130822010337/https://wwwimages2.adobe.com"; Adobe.PageInfo.pageLevel = "5"; </script> <script src="https://web.archive.org/web/20130822010337js_/https://wwwimages2.adobe.com/include/script/compressed.js"></script> <script src="https://web.archive.org/web/20130822010337js_/https://wwwimages2.adobe.com/include/jmvc/adobe-store-compressed.js"></script> <script src="https://web.archive.org/web/20130822010337js_/https://wwwimages2.adobe.com/include/bach/bach-1.0.1.min.js"></script> <script src="https://web.archive.org/web/20130822010337js_/https://wwwimages2.adobe.com/uber/js/omniture/mbox.js"></script>  <script> //<![CDATA[ $(window).bind("hashchange load", adobe.fn.focusHashElement); 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dispatcher.updateLayout(viewportWidth); } })(jQuery); } //]]> </script> <script src="https://web.archive.org/web/20130822010337js_/https://wwwimages2.adobe.com/content/dam/Adobe/typekit/yoe7ink.js"></script> <script>try{Typekit.load();}catch(e){}</script> </head> <body class="Text TextMedium Link"> <div class="LayoutGrid LayoutSlimGrid LayoutWideGrid LayoutCenter ThemeText ThemePanelFill PanelDiffuseShadow PanelFillExtraLight LayoutP"> <div class="LayoutBreakAfter"> <div id="BodyContent"> <div class="parsys templatembox topofbodymbox"><div class="mboxDefault"> </div> <script> mboxCreate('cms-adobecom_en_products_TopOfBody'); </script> </div> <div class="PrintLayoutHide"> <div class="sitenav"><script> //<![CDATA[ if (navigator.userAgent.match(/iPad/i) != null){ adobe.dom.createStyleSheet($('head').get(0), "/include/style/default/SiteHeader-iPad.css"); } $(document).ready(adobe.fn.initGlobalNav); //]]> </script>   <form id="globalnav-search" class="searchbuddy LayoutSlimHidden" name="globalnav-search" method="get" action="/web/20130822010337/https://www.adobe.com/go/gnav_search" accept-charset="utf-8"> <div id="SiteHeader" class="SiteHeader Text TextSmall"> <span id="globalnav"></span> <a href="/web/20130822010337/https://www.adobe.com/" id="shHome" class="SiteHeaderHome">Adobe</a> <div class="SiteHeaderBar" id="shBar"> <div class="SiteHeaderDropdownLink SiteHeaderBarItem SiteHeaderBarItemFirst" id="shProducts"> <a href="/web/20130822010337/https://www.adobe.com/products/catalog.html?promoid=KAWQI" id="shProductsLink" class="SiteHeaderBarLink">Products</a> <div class="SiteHeaderDropPanel SiteHeaderDropdown-Full" id="ProductsPanel"> <div class="SiteHeaderColumnSingle"> <div class="SiteHeaderRow"> <p class="SiteHeaderPanelHeader">Top destinations</p> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/creativecloud.html?promoid=JQPEQ" id="Products_Topdestinations_AdobeCreativeCloud">Adobe Creative Cloud</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/cs6.html?promoid=JOLIS" id="Product_Topdestinationss_CreativeSuite6">Creative Suite 6</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/marketing?promoid=JOLIT" id="Products_Topdestinations_AdobeMarketingCloud">Adobe Marketing Cloud</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/acrobat.html?promoid=JOLIR" id="Products_Topdestinations_Acrobat">Acrobat</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/photoshop.html?promoid=JOLIW" id="Products_Topdestinations_Photoshop">Photoshop</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/sitecatalyst.html?promoid=KAWQH" id="Product_Topdestinationss_SiteCatalyst">SiteCatalyst</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/creativecloud/students.html?marketSegment=EDU&promoid=KFKQD" id="Product_Topdestinationss_Students">Students</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/elements-family.html?promoid=JOLIV" id="Product_Topdestinationss_Elementsfamily">Elements family</a></li> </ul> </div> </div> <div class="SiteHeaderColumnDouble SiteHeaderShadowLeft"> <div class="SiteHeaderRow"> <p class="SiteHeaderPanelHeader">Adobe Creative Cloud</p> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/creativecloud.html?promoid=KAUBZ" id="Products_AdobeCreativeCloud_WhatisAdobeCreativeCloud">What is Adobe Creative Cloud?</a></li> </ul> <div class="SiteHeaderColumn-1"> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/creativecloud/design.html?promoid=KFKPZ" id="Products_AdobeCreativeCloud_Design">Design</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/creativecloud/web.html?promoid=KFKQC" id="Products_AdobeCreativeCloud_Web">Web</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/creativecloud/photography.html?promoid=KFKQA" id="Products_AdobeCreativeCloud_Photography">Photography</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/creativecloud/video.html?promoid=KFKQB" id="Products_AdobeCreativeCloud_Video">Video</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/creativecloud/students.html?marketSegment=EDU&promoid=JUTMG" id="Products_AdobeCreativeCloud_Students">Students</a></li> </ul> </div> <div class="SiteHeaderColumn-2"> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/creativecloud/teams.html?promoid=JZVVU" id="Products_AdobeCreativeCloud_Teams">Teams</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/creativecloud/enterprise.html?promoid=KFKPX" id="Products_AdobeCreativeCloud_Enterprise">Enterprise</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/creativecloud/enterprise/education.html?promoid=KFKQE" id="Products_AdobeCreativeCloud_Educationalinstitutions">Educational institutions</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/creativecloud/enterprise.html?promoid=KFKPY" id="Products_AdobeCreativeCloud_Government">Government</a></li> </ul> </div> <div class="SiteHeaderColumn-1"> <p class="SiteHeaderPanelHeaderSmall">Design and photography</p> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/photoshop.html?promoid=KAUCA" id="Products_DesignandPhotography_Photoshop">Photoshop</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/illustrator.html?promoid=KAUCB" id="Products_DesignandPhotography_Illustrator">Illustrator</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/indesign.html?promoid=KAUCC" id="Products_DesignandPhotography_InDesign">InDesign</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/muse.html?promoid=KAUCE" id="Products_DesignandPhotography_AdobeMuse">Adobe Muse</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/photoshop-lightroom.html?promoid=KAUCD" id="Products_DesignandPhotography_Lightroom">Lightroom</a></li> </ul> <p class="SiteHeaderPanelHeaderSmall">Video</p> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/premiere.html?promoid=KAUCJ" id="Products_Video_AdobePremiere">Adobe Premiere</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/aftereffects.html?promoid=KAUCK" id="Products_Video_AfterEffects">After Effects</a></li> </ul> </div> <div class="SiteHeaderColumn-2"> <p class="SiteHeaderPanelHeaderSmall">Web development and HTML5</p> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130822010337/http://html.adobe.com/edge/?promoid=KAGMS" target="_blank" id="Products_WebdevelopmentHTML5_EdgeToolsServices">Edge Tools & <span class="SiteHeaderIconNewWindowNoWrap">Services<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/dreamweaver.html?promoid=KAUCF" id="Products_WebdevelopmentHTML5_Dreamweaver">Dreamweaver</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130822010337/http://gaming.adobe.com/?promoid=KAUCG" target="_blank" id="Products_WebdevelopmentHTML5_Gaming"><span class="SiteHeaderIconNewWindowNoWrap">Gaming<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> </ul> </div> </div> </div> <div class="SiteHeaderColumnDouble SiteHeaderShadowLeft"> <div class="SiteHeaderRow"> <p class="SiteHeaderPanelHeader">Adobe Marketing Cloud</p> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/solutions/digital-marketing.html?promoid=KAUCL" id="Products_AdobeMarketingCloud_WhatisAdobeMarketingCloud">What is Adobe Marketing Cloud?</a></li> </ul> <div class="SiteHeaderColumn-1"> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/solutions/digital-analytics.html?promoid=KAVVU" id="Products_AdobeMarketingCloud_Digitalanalytics">Digital analytics</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/solutions/social-marketing.html?promoid=KAVVV" id="Products_AdobeMarketingCloud_Socialmarketing">Social marketing</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/solutions/web-experience-management.html?promoid=KAVVX" id="Products_AdobeMarketingCloud_Webexperiencemanagement">Web experience management</a></li> </ul> </div> <div class="SiteHeaderColumn-2"> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/solutions/testing-targeting.html?promoid=KAVVW" id="Products_AdobeMarketingCloud_Testingandtargeting">Testing and targeting</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/solutions/media-optimization.html?promoid=KAVVY" id="Products_AdobeMarketingCloud_Mediaoptimization">Media optimization</a></li> </ul> </div> <div class="SiteHeaderColumn-1"> <p class="SiteHeaderPanelHeaderSmall">Analytics</p> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/sitecatalyst.html?promoid=KAUCM" id="Products_Analytics_SiteCatalyst">SiteCatalyst</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/discover.html?promoid=KAUCN" id="Products_Analytics_AdobeDiscover">Adobe Discover</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/insight.html?promoid=KAUCO" id="Products_Analytics_Insight">Insight</a></li> </ul> <p class="SiteHeaderPanelHeaderSmall">Social</p> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/solutions/social-marketing.html?promoid=KAUCP" id="Products_Social_AdobeSocial">Adobe Social</a></li> </ul> <p class="SiteHeaderPanelHeaderSmall">Experience Manager</p> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/cq.html?promoid=KAUCQ" id="Products_ExperienceManager_CQ">CQ</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/scene7.html?promoid=KAUCR" id="Products_ExperienceManager_Scene7">Scene7</a></li> </ul> </div> <div class="SiteHeaderColumn-2"> <p class="SiteHeaderPanelHeaderSmall">Target</p> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/testandtarget.html?promoid=KAUCS" id="Products_Target_TestTarget">Test&Target</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/recommendations.html?promoid=KAUCT" id="Products_Target_Recommendations">Recommendations</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/searchandpromote.html?promoid=KAUCU" id="Products_Target_SearchPromote">Search&Promote</a></li> </ul> <p class="SiteHeaderPanelHeaderSmall">Media Optimizer</p> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/adlens.html?promoid=KAUCV" id="Products_MediaOptimizer_AdLens">AdLens</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/audiencemanager.html?promoid=KAUCW" id="Products_MediaOptimizer_AudienceManager">AudienceManager</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/audienceresearch.html?promoid=KAUCX" id="Products_MediaOptimizer_AudienceResearch">AudienceResearch</a></li> </ul> </div> </div> </div> <div class="SiteHeaderColumnSingle SiteHeaderShadowLeft"> <div class="SiteHeaderRow"> <p class="SiteHeaderPanelHeader">Document services</p> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/acrobat.html?promoid=KAUCY" id="Products_DocumentServices_Acrobat">Acrobat</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130822010337/https://www.echosign.adobe.com/en/home.html?promoid=KAUDB" target="_blank" class="SiteHeaderLinkNewWindow" id="Products_DocumentServices_EchoSign"><span class="SiteHeaderIconNewWindowNoWrap">EchoSign<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130822010337/https://www.acrobat.com/formscentral/en/home.html?promoid=KAUCZ" target="_blank" id="Products_DocumentServices_FormsCentral"><span class="SiteHeaderIconNewWindowNoWrap">FormsCentral<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130822010337/https://www.acrobat.com/sendnow/en/home.html?promoid=KAUDA" target="_blank" id="Products_DocumentServices_SendNow"><span class="SiteHeaderIconNewWindowNoWrap">SendNow<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130822010337/https://www.acrobat.com/welcome/en/home.html?promoid=KAUDC" target="_blank" id="Products_DocumentServices_Acrobatcom"><span class="SiteHeaderIconNewWindowNoWrap">Acrobat.com<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> </ul> <p class="SiteHeaderPanelHeader">Publishing</p> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/digital-publishing-suite-family.html?promoid=JOLIU" id="Products_Publishing_DigitalPublishingSuite">Digital Publishing Suite</a></li> </ul> </div> </div> <br style="clear: both"/> <div class="SiteHeaderRow"> <ul class="SiteHeaderRightLink"> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/catalog.html?promoid=JOOTH" id="Products_Seeallproducts">See all products</a></li> </ul> </div> </div> </div> <div class="SiteHeaderDropdownLink SiteHeaderBarItem" id="shBusinessSolutions"> <a href="/web/20130822010337/https://www.adobe.com/solutions.html?promoid=KAWQJ" id="shBusinessSolutionsLink" class="SiteHeaderBarLink">Business solutions</a> <div class="SiteHeaderDropPanel SiteHeaderDropdown-Double" id="BusinessSolutionsPanel"> <div class="SiteHeaderRow"> <div class="SiteHeaderColumn-1"> <p class="SiteHeaderPanelHeaderSmall">By business need</p> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/solutions/digital-analytics.html?promoid=JOLJB" id="BusinessSolutions_Bybusinessneed_Digitalanalytics">Digital analytics</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/solutions/digital-publishing.html?promoid=JOLJA" id="BusinessSolutions_Bybusinessneed_Digitalpublishing">Digital publishing</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/acrobat.html?promoid=KAWSC" id="BusinessSolutions_Bybusinessneed_Documentmanagement">Document management</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/solutions/media-optimization.html?promoid=JOLIX" id="BusinessSolutions_Bybusinessneed_Mediaoptimization">Media optimization</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/solutions/social-marketing.html?promoid=JZPNO" id="BusinessSolutions_Bybusinessneed_Socialmarketing">Social marketing</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/solutions/testing-targeting.html?promoid=KAXLU" id="BusinessSolutions_Bybusinessneed_Testingandtargeting">Testing and targeting</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/creativecloud/video.html?promoid=KAUDD" id="BusinessSolutions_Bybusinessneed_Videoeditingandserving">Video editing and serving</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130822010337/http://html.adobe.com/?promoid=JZEFF" target="_blank" class="SiteHeaderLinkNewWindow" id="BusinessSolutions_Bybusinessneed_Webdevelopment">Web <span class="SiteHeaderIconNewWindowNoWrap">development<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/solutions/web-experience-management.html?promoid=JOOYM" id="BusinessSolutions_Bybusinessneed_Webexperiencemanagement">Web experience management</a></li> </ul> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/solutions.html?promoid=JOOTI" id="BusinessSolutions_Seeallbusinessneeds">See all business needs</a></li> </ul> </div> <div class="SiteHeaderColumn-2"> <p class="SiteHeaderPanelHeaderSmall">By industry</p> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/solutions/broadcasting.html?promoid=JOLIY" id="BusinessSolutions_Byindustry_Broadcast">Broadcast</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/education.html?marketSegment=EDU&promoid=JOLIZ" id="BusinessSolutions_Byindustry_Education">Education</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/solutions/financial-services.html?promoid=KAUDE" id="BusinessSolutions_Byindustry_Financialservices">Financial services</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/solutions/government.html?promoid=KAUDF" id="BusinessSolutions_Byindustry_Government">Government</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/solutions/digital-publishing.html?promoid=KAUDG" id="BusinessSolutions_Byindustry_Publishing">Publishing</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/solutions/retail.html?promoid=KAWSD" id="BusinessSolutions_Byindustry_Retail">Retail</a></li> </ul> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/solutions.html?promoid=KAUDH" id="BusinessSolutions_Seeallindustries">See all industries</a></li> </ul> </div> </div> </div> </div> <div class="SiteHeaderDropdownLink SiteHeaderBarItem" id="shSupportLearning"> <a href="https://web.archive.org/web/20130822010337/http://helpx.adobe.com/support/?promoid=KAWQK" id="shSupportLearningLink" class="SiteHeaderBarLink">Support & Learning</a> <div class="SiteHeaderDropPanel SiteHeaderDropdown-Single" id="SupportLearningPanel"> <div class="SiteHeaderRow"> <p class="SiteHeaderPanelHeaderSmall">I need help</p> <ul> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130822010337/http://helpx.adobe.com/support/?promoid=JZEFP" id="SupportLearning_Ineedhelp_Products">Products</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130822010337/http://helpx.adobe.com/creative-cloud/topics/getting-started.html?promoid=JZEFO" id="SupportLearning_Ineedhelp_AdobeCreativeCloud">Adobe Creative Cloud</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130822010337/http://helpx.adobe.com/marketing-cloud.html?promoid=KAWSE" id="SupportLearning_Ineedhelp_AdobeMarketingCloud">Adobe Marketing Cloud</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130822010337/http://forums.adobe.com/index.jspa?promoid=JZEFM" target="_blank" id="SupportLearning_Ineedhelp_Forums"><span class="SiteHeaderIconNewWindowNoWrap">Forums<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> </ul> <p class="SiteHeaderPanelHeaderSmall">I want to learn</p> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130822010337/http://helpx.adobe.com/learning.html?promoid=KAUDK" id="SupportLearning_Iwanttolearn_Trainingandtutorials">Training and tutorials</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130822010337/http://training.adobe.com/certification.html?promoid=KAUDM" target="_blank" id="SupportLearning_Iwanttolearn_Certification"><span class="SiteHeaderIconNewWindowNoWrap">Certification<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/devnet.html?promoid=KAUDN" id="SupportLearning_Iwanttolearn_AdobeDeveloperConnection">Adobe Developer Connection</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/designcenter.html?promoid=KAUDO" id="SupportLearning_Iwanttolearn_AdobeDesignCenter">Adobe Design Center</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130822010337/http://tv.adobe.com/?promoid=KFELF" target="_blank" id="SupportLearning_Iwanttolearn_AdobeTV">Adobe <span class="SiteHeaderIconNewWindowNoWrap">TV<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/solutions/digital-marketing/guides.html?promoid=KAWSF" id="SupportLearning_Iwanttolearn_AdobeMarketingCenter">Adobe Marketing Center</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130822010337/http://labs.adobe.com/?promoid=JZEFQ" target="_blank" id="SupportLearning_Iwanttolearn_AdobeLabs">Adobe <span class="SiteHeaderIconNewWindowNoWrap">Labs<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> </ul> </div> </div> </div> <div class="SiteHeaderDropdownLink SiteHeaderBarItem" id="shDownload"> <a href="/web/20130822010337/https://www.adobe.com/downloads/?promoid=KAWQL" id="shDownloadLink" class="SiteHeaderBarLink">Download</a> <div class="SiteHeaderDropPanel SiteHeaderDropdown-Single" id="DownloadPanel"> <div class="SiteHeaderRow"> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/downloads/?promoid=JZEFS" id="Download_Producttrials">Product trials</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130822010337/http://get.adobe.com/flashplayer/?promoid=JZEFT" id="Download_AdobeFlashPlayer">Adobe Flash Player</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130822010337/http://get.adobe.com/reader/?promoid=JZEFU" id="Download_AdobeReader">Adobe Reader</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130822010337/http://get.adobe.com/air/?promoid=JZEFV" id="Download_AdobeAIR">Adobe AIR</a></li> </ul> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/downloads/?promoid=JZEFW" id="Download_Seealldownloads">See all downloads</a></li> </ul> </div> </div> </div> <div class="SiteHeaderDropdownLink SiteHeaderBarItem" id="shCompany"> <a href="/web/20130822010337/https://www.adobe.com/company.html?promoid=KAWQM" id="shCompanyLink" class="SiteHeaderBarLink">Company</a> <div class="SiteHeaderDropPanel SiteHeaderDropdown-Single" id="CompanyPanel"> <div class="SiteHeaderRow"> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/careers.html?promoid=JZEFX" id="Company_CareersatAdobe">Careers at Adobe</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/aboutadobe/invrelations/?promoid=JZEFZ" id="Company_InvestorRelations">Investor Relations</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/aboutadobe/pressroom/?promoid=JZEGA" id="Company_Newsroom">Newsroom</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/privacy.html?promoid=JZEGB" id="Company_Privacy">Privacy</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/corporate-responsibility.html?promoid=JZEFY" id="Company_CorporateResponsibility">Corporate Responsibility</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/customershowcase.html?promoid=KEWBG" id="Company_CustomerShowcase">Customer Showcase</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/company/contact.html?promoid=JZEGC" id="Company_Contactus">Contact us</a></li> </ul> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/company.html?promoid=JZPLK" id="Company_Morecompanyinfo">More company info</a></li> </ul> </div> </div> </div> <div class="SiteHeaderDropdownLink SiteHeaderBarItem" id="shBuy"> <a href="/web/20130822010337/https://www.adobe.com/products/catalog/software._sl_id-contentfilter_sl_catalog_sl_software_sl_mostpopular.html?promoid=KAWQN" id="shBuyLink" class="SiteHeaderBarLink">Buy</a> <div class="SiteHeaderDropPanel SiteHeaderDropdown-Single" id="BuyPanel"> <div class="SiteHeaderRow"> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/catalog/software.html?marketSegment=COM&promoid=KAWQO" id="Buy_Forpersonalandprofessionaluse">For personal and professional use</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/catalog/software._sl_id-contentfilter_sl_catalog_sl_education_sl_alledu.html?marketSegment=EDU&promoid=KAWQP" id="Buy_Forstudentseducatorsandstaff">For students, educators, and staff</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/small-business-pricing/software-catalog._sl_id-contentfilter_sl_catalog_sl_software_sl_creativecloudmembership.html?marketSegment=COM&promoid=JOLJE" id="Buy_Forsmallandmediumbusinesses">For small and medium businesses</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/volume-licensing.html?promoid=KAWQQ" id="Buy_VolumeLicensing">Volume Licensing</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130822010337/https://www.adobe.com/products/discount-software-coupons.html?promoid=KAWQR" id="Buy_Specialoffers">Special offers</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130822010337/http://success.adobe.com/en/na/programs/rfi/dm_sales_inquiries.html?promoid=KAWSG" target="_blank" id="Buy_AdobeMarketingCloudsales">Adobe Marketing Cloud <span class="SiteHeaderIconNewWindowNoWrap">sales<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> </ul> </div> </div> </div>  <a href="/web/20130822010337/https://www.adobe.com/go/gnav_search" id="shSearchButton" class="SiteHeaderBarItem SiteHeaderSearchButton" style="display: none;">Search</a> <div class="SiteHeaderBarItem SiteHeaderBarItemLast"> </div> <div id="site-search" class="SiteHeaderSearch"> <input title="Search" type="text" id="search-input" name="term" maxlength="1000"/> <input type="hidden" id="searchbuddy-loc" name="loc" value="en_us"/> <button type="submit" id="search-submit" class="icon-replace search">Search</button> </div> </div> <div class="SiteHeaderUser"> <div id="shSignInBlock"> <a id="shInfo" class="SiteHeaderUserItem SiteHeaderInfo">Info</a> <a href="/web/20130822010337/https://www.adobe.com/account/sign-in.adobedotcom.html" id="shSignIn" class="SiteHeaderUserItem LinkStrong">Sign in</a> <div class="SiteHeaderPopPanelShadow width-250" id="InfoPanelShadow" style="display: none;"></div> <div class="SiteHeaderPopPanel width-250" id="InfoPanel" style="display: none;"> <div class="SiteHeaderPanelRow"> <span class="SiteHeaderPanelHeader">Why sign in?</span> Sign in to manage your account and access trial downloads, product extensions, community areas, and more. </div> </div> </div> <a href="/web/20130822010337/https://www.adobe.com/account.html" id="shWelcome" class="SiteHeaderUserItem SiteHeaderArrow LinkStrong" style="display: none;">Welcome, <span id="screenName"></span></a> <div class="SiteHeaderPopPanelShadow" id="WelcomePanelShadow" style="display: none;"></div> <div class="SiteHeaderPopPanel" id="WelcomePanel" style="display: none;"> <div class="SiteHeaderPanelRow SiteHeaderPanelLink" id="shMyAccount"> <a class="SiteHeaderPanelHeader" href="/web/20130822010337/https://www.adobe.com/go/gnavtray_myadobe_en_us">My Adobe</a> </div> <div class="SiteHeaderPanelRow SiteHeaderPanelLink" id="shMyOrders"> <a class="SiteHeaderPanelHeader" href="/web/20130822010337/https://www.adobe.com/go/gnavtray_myadobe_myorders_en_us">My orders</a> </div> <div class="SiteHeaderPanelRow SiteHeaderPanelLink" id="shMyInformation"> <a class="SiteHeaderPanelHeader" href="/web/20130822010337/https://www.adobe.com/go/gnavtray_myadobe_myinformation_en_us">My information</a> </div> <div class="SiteHeaderPanelRow SiteHeaderPanelLink" id="shMyPreferences"> <a class="SiteHeaderPanelHeader" href="/web/20130822010337/https://www.adobe.com/go/gnavtray_myadobe_mypreferences_en_us">My preferences</a> </div> <div class="SiteHeaderPanelRow SiteHeaderPanelLink" id="shMyProductsServices"> <a class="SiteHeaderPanelHeader" href="/web/20130822010337/https://www.adobe.com/go/gnavtray_myadobe_myproducts_services_en_us">My products and services</a> </div> <div class="SiteHeaderPanelRow SiteHeaderPanelLink" id="shSignOut"> <a class="SiteHeaderPanelHeader" id="shSignOutLink" href="/web/20130822010337/https://www.adobe.com/cfusion/membership/logout.cfm">Sign out</a> </div> </div> <div id="MyCartLinkContainer"> <a href="/web/20130822010337/https://www.adobe.com/go/gnav_mycart_en_us" id="shMyCart" class="SiteHeaderUserItem SiteHeaderCart">My cart<span id="cartQuantity"></span></a> </div> <a href="/web/20130822010337/https://www.adobe.com/privacy.html" id="shPrivacy" class="SiteHeaderUserItem">Privacy</a> <a href="/web/20130822010337/https://www.adobe.com/go/gnav_myadobe_en_us" id="shMyAdobe" class="SiteHeaderUserItem">My Adobe</a> </div> </div> </form> <div id="SiteHeaderMobile" class="SiteHeaderMobile LayoutHidden LayoutSlim Text TextSmall"> <a href="/web/20130822010337/https://www.adobe.com/go/gnav_adobe_logo_en_us" id="shHomeMobile" class="SiteHeaderHome SiteHeaderHomeMobile">Adobe</a> <div class="SiteHeaderBar SiteHeaderBarMobile" id="shBarMobile"> <span class="SiteHeaderBarItemMobile SiteHeaderBarItemMobileNoLeftBorder" id="shProductsMobileSpan"><a href="/web/20130822010337/https://www.adobe.com/go/gnav_products_en_us" id="shProductsMobile" class="SiteHeaderBarLink">Products</a></span> <span class="SiteHeaderBarItemMobile" id="shSectionsMobileSpan"><a href="#" id="shSectionsMobile" class="SiteHeaderArrowMobile SiteHeaderBarLink">Sections</a></span> <span class="SiteHeaderBarItemMobile" id="shSectionsMobileBuy"><a href="/web/20130822010337/https://www.adobe.com/go/gnav_store_en_us" id="shBuyMobile" class="SiteHeaderBarLink">Buy</a></span> <span class="SiteHeaderBarItemMobile SiteHeaderBarItemMobileNoRightBorder SiteHeaderBarItemMobileNoPadding"> </span> <span class="SiteHeaderBarItemMobile SiteHeaderBarItemMobileNoRightBorder SiteHeaderBarItemFloatRight" id="shSearchMobileSpan"><a href="/web/20130822010337/https://www.adobe.com/go/gnav_search" id="shSearchMobile" class="SiteHeaderSearchButtonMobile">Search</a></span> <span class="SiteHeaderBarItemMobile SiteHeaderBarItemMobileNoLeftBorder SiteHeaderBarItemFloatRight SiteHeaderBarItemMobileNoPadding"> </span> </div> <div class="SiteHeaderBarMobileExtend" id="shBarExtend"> <div id="shBarExtendSections" style="display: none;"> <div id="shBarExtendSections1" class="SiteHeaderBarMobileExtendSections"> <a href="/web/20130822010337/https://www.adobe.com/go/gnav_solutions_en_us" id="shSectionsSolutionsMobile" class="SiteHeaderBarExtendSectionsItem SiteHeaderBarLink">Solutions</a> <a href="/web/20130822010337/https://www.adobe.com/go/gnav_company_en_us" id="shSectionsCompanyMobile" class="SiteHeaderBarExtendSectionsItem SiteHeaderBarLink">Company</a> </div> <div id="shBarExtendSections2" class="SiteHeaderBarMobileExtendSections"> <a href="/web/20130822010337/https://www.adobe.com/go/gnav_help_en_us" id="shSectionsHelpMobile" class="SiteHeaderBarExtendSectionsItem SiteHeaderBarLink">Help</a> <a href="/web/20130822010337/https://www.adobe.com/go/gnav_learning_en_us" id="shSectionsLearningMobile" class="SiteHeaderBarExtendSectionsItem SiteHeaderBarLink">Learning</a> </div> </div> <div id="shBarExtendSearch" style="display: none;"> <form id="globalnav-search-mobile" class="SiteHeaderSearchMobileForm" name="globalnav-search-mobile" method="get" action="/web/20130822010337/https://www.adobe.com/go/gnav_search" accept-charset="utf-8"> <input title="Search" type="text" id="search-input-mobile" name="term" maxlength="1000"/> <button type="submit" id="search-submit-mobile">Search</button> </form> </div> </div> <div class="SiteHeaderUser"> <a href="/web/20130822010337/https://www.adobe.com/cfusion/membership/index.cfm?loc=en_us&nl=1" id="shSignInMobile" class="SiteHeaderUserItem SiteHeaderUserItemMobile LinkStrong">Sign in</a> <a href="/web/20130822010337/https://www.adobe.com/cfusion/membership/logout.cfm" id="shSignOutMobile" class="SiteHeaderUserItem SiteHeaderUserItemMobile LinkStrong" style="display: none;">Sign out</a> <a href="/web/20130822010337/https://www.adobe.com/privacy.html" id="shPrivacyMobile" class="SiteHeaderUserItem SiteHeaderUserItemMobile">Privacy</a> <a href="/web/20130822010337/https://www.adobe.com/go/gnav_myadobe_en_us" id="shMyAdobeMobile" class="SiteHeaderUserItem SiteHeaderUserItemMobile">My Adobe</a> </div> </div> <div class="hovercart"><div id="HoverCartModal"> <div class="CartHeaderPopPanelShadow HoverCartwidth" id="CartPanelShadow" style="display: none;"> <div class="CartHeaderPopPanel HoverCart" id="CartPanel"> <div id="HoverCartItem" class="RuleHBottom HoverCart-1-3 LayoutBigRowTop" style="display: none"> <div class="LayoutBreakAfter"> <div class="HoverCart-1 LayoutHItem"> <div style="padding-left:60px;" class=" LayoutBreakAfter LayoutPullout"> <div id="HoverCartBoxShotxyz" class="HoverCartBoxShot"> <a href=""> <img src="/web/20130822010337im_/https://www.adobe.com/products/testandtarget.html?promoid=KAUCS" class="LayoutImage" alt=""/> </a> </div> <div style="float:left;width:100%" class="CPodCostCell"> <span class="TextStrong ProductName" id="HoverCartHeaderxyz"> <a href="#"> </a> </span> <div class="LayoutBigRowBottom" 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Armed with this knowledge through website tracking and testing, marketers need the capability to continually evolve their sites and to target the appropriate content to different audiences.</p> <p></p> <p></p> <p></p> </div> </div> </div> </div> </div> </div> <a name="bodycontent1_grayboxpar_grayboxcontent_ttt_0" style="visibility:hidden"></a><div class="ttt section"><div class="LayoutCellSides" style=""> <div id="content-dotcom-en-products-testandtarget-bodycontent1-grayboxpar-grayboxcontent-ttt-0" class="LayoutSlimGridReset"> <div style="" class="TextSmall PulloutItem LayoutSlimGridColReset"> <div class="LayoutRow"> <h3 class="TextH4 LayoutSmallRowBottom"> Solution</h3> <div class="LayoutSmallRow"> <p></p> <p></p> <p></p> <p>Adobe Test&Target puts control directly in the hands of marketers to quickly and continually execute multiple A/B testing and multivariate testing (MVT); measure the effectiveness and relevance of content across any online channel; and increase content relevance through segmentation, targeting, and automated personalization.</p> <p></p> <p></p> <p></p> </div> </div> </div> </div> </div> </div> </div><div class="LayoutGrid-3-4 LayoutSlimGrid-1-2"><a name="bodycontent1_grayboxpar_grayboxcontent_xdheading" style="visibility:hidden"></a><div class="parbase xdheading compbase section"><div class="LayoutGutter"> <div pathtomoretext="" class="LayoutRow LayoutBreakAfter TextH5" linkboxcolor="RouterMore"> <table class="LayoutMaxH"> <tbody> <tr> <td class="PanelFillDark"> <h2 class="TextH5 LayoutCellSides LayoutSmallCellVSides"> Resources</h2> </td> </tr> </tbody> </table> </div> </div> </div> <a name="bodycontent1_grayboxpar_grayboxcontent_ttt_1" style="visibility:hidden"></a><div class="ttt section"><div class="LayoutCellSides" style=""> <div id="content-dotcom-en-products-testandtarget-bodycontent1-grayboxpar-grayboxcontent-ttt-1" style="padding-left:158px;" class="LayoutSlimGridReset LayoutBreakAfter LayoutPullout"> <div style="width:147px;float:left;clear:left;position:relative;left:-158px;margin-right:-158px" class="PulloutItem LayoutSlimGridColReset"> <div> <a href="https://web.archive.org/web/20130822010337/http://apps.enterprise.adobe.com/go/70130000000l1OmAAI" target="_blank"><img title="Test&Target product tour: Learn how Test&Target helps marketers efficiently test, target and optimize their online content to visitors across all digital channels to increase conversions." alt="Test&Target product tour: Learn how Test&Target helps marketers efficiently test, target and optimize their online content to visitors across all digital channels to increase conversions." class="cq-dd-image ImageShadow LayoutRow LayoutImage" src="https://web.archive.org/web/20130822010337im_/https://wwwimages2.adobe.com/content/dam/Adobe/en/products/digital-marketing/images/thumbs-tnt-product-tour-147x83.png.adimg.mw.147.png"/></a></div> </div><div style="float:left;width:100%" class="TextSmall PulloutItem 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class="LayoutSmallRow"> <p>Adobe Test&Target product overview: Improve content and offer relevance.</p> <p><a target="_blank" href="https://web.archive.org/web/20130822010337/http://apps.enterprise.adobe.com/go/701a0000000lXQlAAM">Download the overview </a></p></div> </div> </div> </div> </div> </div> <a name="bodycontent1_grayboxpar_grayboxcontent_ttt_3" style="visibility:hidden"></a><div class="ttt section"><div class="LayoutCellSides" style=""> <div id="content-dotcom-en-products-testandtarget-bodycontent1-grayboxpar-grayboxcontent-ttt-3" style="padding-left:158px;" class="LayoutSlimGridReset LayoutBreakAfter LayoutPullout"> <div style="width:147px;float:left;clear:left;position:relative;left:-158px;margin-right:-158px" class="PulloutItem LayoutSlimGridColReset"> <div> <a href="https://web.archive.org/web/20130822010337/http://apps.enterprise.adobe.com/go/70130000000l1OhAAI" target="_blank"><img title="Success story: See how Comcast increased conversions for bundled services by 44%." alt="Success story: See how Comcast increased conversions for bundled services by 44%." class="cq-dd-image ImageShadow LayoutRow LayoutImage" src="https://web.archive.org/web/20130822010337im_/https://wwwimages2.adobe.com/content/dam/Adobe/en/products/digital-marketing/images/thumbs-testandtarget-comcast-success-story-147x83.png.adimg.mw.147.png"/></a></div> </div><div style="float:left;width:100%" class="TextSmall PulloutItem LayoutSlimGridColReset"> <div class="LayoutRow"> <h3 class="TextH4 LayoutSmallRowBottom"> <a href="https://web.archive.org/web/20130822010337/http://apps.enterprise.adobe.com/go/70130000000l1OhAAI" target="_blank"></a></h3> <div class="LayoutSmallRow"> <p>Success story: See how Comcast increased conversions for bundled services by 44%.</p> <p><a target="_blank" href="https://web.archive.org/web/20130822010337/http://apps.enterprise.adobe.com/go/70130000000l1OhAAI">Read the story </a><br> </p></div> </div> </div> </div> </div> </div> </div></div></div></div> </div> </div> </div> </div></div> </div></div> <div class="LayoutGrid-1-4 LayoutWideNoBreak LayoutSlimGrid-1-2 LayoutWideGrid-5-6"> <div class="LayoutWideNoBreak"> <div class="bodycontent2 parsys parsys_reflow"><div id="bodycontent2"> <div class="horizontaltabs section"><div id="bodycontent2-horizontaltabs" class="LayoutRow LayoutSlimGrid-1-2"> <ul class="LayoutH"> <li class="LayoutHItem" id="bodycontent2-horizontaltabs-1"> <a title="Benefits" href="#tabs-1" class="LayoutCell LinkButton TextLarge">Benefits</a> </li> <li class="LayoutHItem" id="bodycontent2-horizontaltabs-2"> <a title="Features" href="#tabs-2" class="LayoutCell LinkButton TextLarge">Features</a> </li> </ul> <div class="PanelBorder PanelFillLight"> <div class="LayoutCellVSides"> <div id="tabs-1"> <div class="tabpar1 parsys"><div id="bodycontent2_horizontaltabs_tabpar1"> <div class="text parbase section"><div class="SemanticPanel LayoutCellSides LayoutBreakAfter TextSmall SemanticDC TextBreak"> <ul class="Disc"> <li><b>Learn efficiently, target effectively<br> </b>Employ popular testing and targeting approaches including A/B testing, MVT, segment, and 1-to-1 from a single application eliminating the need for multiple-point solutions.</li> <li><b>Deliver relevant content<br> </b>Personalize content and increase relevance at all customer touchpoints on the website and across online channels.</li> <li><b>Create tests visually<br> </b>Create and implement content tests and targeted campaigns directly on your website just as visitors will experience them without any special configuration thanks to an on-site visual interface.</li> <li><b>Segment for better targeting<br> </b>Define profiles as visitor segments for targeted delivery of creative, offers, campaigns, banners, and promotions.</li> <li><b>Build visitor profiles automatically<br> </b>Create comprehensive and anonymous views of visitor interactions automatically, and then use them to deliver relevant content to visitors.</li> </ul></div> </div> </div></div> </div> <div id="tabs-2"> <div class="parsys tabpar2"><div id="bodycontent2_horizontaltabs_tabpar2"> <div class="text parbase section"><div class="SemanticPanel LayoutCellSides LayoutBreakAfter TextSmall SemanticDC TextBreak"> <p><b>A/B and multivariate testing</b></p> <ul class="Disc"> <li>Test content on-site, in email, and in display ads.</li> <li>Facilitate fast and accurate design selection with A/B testing.</li> <li>Allow for testing many elements and variations with smaller traffic requirements and fewer combinations with multivariate testing.</li> <li>Reveal the combination of elements that leads to the greatest lift in conversion via in-depth reporting.</li> <li>Convert winning test scenarios with a single click to standard content for all audience segments thanks to "push winner" functionality.</li> </ul> <p><b>Ad testing</b></p> <ul class="Disc"> <li>Track ad impressions and their impact on conversion.</li> <li>Optimize ad content and compare multiple creative options, and adjust to serve more of the winning creative.</li> <li>Track clicks to monitor ad performance in real time, from first click to final conversion.</li> <li>Coordinate ad tests across multiple ad networks or publishers.</li> <li>Track view-throughs.</li> <li>Combine ad testing with cost and revenue tracking to quickly see real-time revenue for a given ad.</li> </ul> <p><b>Visual application management</b></p> <ul class="Disc"> <li>Design tests directly on the site just as visitors will experience them.</li> <li>Immediately visualize how customers experience a test, giving real-time insight for increasing content relevance.</li> <li>Take advantage of on-site testing capabilities that work without any special configuration or implementation.</li> </ul> <p><b>Effective targeting</b></p> <ul class="Disc"> <li>Target content to different groups of visitors based on marketer-defined segments.</li> <li>Target audience segments based on URL, geography, profile, and visitor 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LayoutSmallCellBottom TextCenter" style="display:none;"> <a href="#" class="CPodEDUToggleLink">Not a student or teacher?</a> </div> </div>  </div> </div> </div> <script> var index = 1 || -1; var parentCPod = "#CPodParent"; var length = $(".convpodcrosssell").length+$(".convpod").length; if (index > -1) parentCPod = parentCPod+index; $(parentCPod).cpod_controller( { name: "cms-adobecom_en_products_conversionpod", timeout: 7000, order: false, author: false, locale: "en_us" || "", countryCode: Adobe.PageInfo.countryCode, marketSegmentOverwrite: "COM" || "", akamaiURLPrefix: Adobe.PageInfo.akamaiURLPrefix, domainURL: "https://web.archive.org/web/20130822010337/http://store1.adobe.com/svcs" || "", allowMboxes: true, showMBox: false, renderDefault: false, render: false, config: true, eduNoPriceModal: "/content/dotcom/en/solutions/education/modals/cpodEDUModal", eduModalDiv: "#cpodEDU", num: length } ); jQuery.createNs("Adobe.CPod.Pod"); Adobe.CPod.Pod = { index: "1", name: "cms-adobecom_en_products_conversionpod", num: length }; jQuery.createNs("Adobe.Catalog.TaxLabels"); Adobe.Catalog.TaxLabels = { TaxInclusiveText : "", TaxExclusiveText : "", TaxNotApplicableText: "Tax not applicable" }; </script> </div> </div> </div> <div class="livechat parbase compbase"><script> var lpMTagConfig = lpMTagConfig || {}; lpMTagConfig.vars = lpMTagConfig.vars || []; lpMTagConfig.lpServer = "sales.liveperson.net"; lpMTagConfig.lpTagSrv = "sales.liveperson.net"; lpMTagConfig.lpNumber = "89901003"; lpMTagConfig.deploymentID = "omniture"; lpMTagConfig.vars.push(["page","unit","lead-us"]); lpMTagConfig.vars.push(["session","language","english"]); </script> <script src="https://web.archive.org/web/20130822010337js_/https://wwwimages2.adobe.com/include/script/social/livechat/mtagconfig.js"></script> <div id="lpButtonDivLead"/></div> </div> <div class="parsys pocketcontentAdobe display"><div class="LayoutRow"> <div class="ttt"></div> </div> <div class="LayoutRow"> <div class="purchasingoptions"><div class="CPodGray"> <div class="CPodContent CPodOptions LayoutRow"> <div class="CPodOptionsCell"> Customer login</div> <div class="CPodRuleH"> </div> <div class="CPodOptionsCell CPodShadowTop"> <p> <a href="https://web.archive.org/web/20130822010337/https://admin.testandtarget.omniture.com/" target="_blank" class="LinkSpecial LinkStrong"> Log in to Adobe Test&Target;</a> </p> </div> </div> </div> </div> </div> <div class="LayoutRow"> <div class="purchasingoptions"><div class="CPodGray"> <div class="CPodContent CPodOptions LayoutRow"> <div class="CPodOptionsCell"> Best practice guides</div> <div class="CPodRuleH"> </div> <div class="CPodOptionsCell CPodShadowTop"> <p> <a href="https://web.archive.org/web/20130822010337/http://apps.enterprise.adobe.com/go/701a0000000mgM8AAI" target="_blank" class="LinkSpecial LinkStrong"> 2013 Optimization Survey Results</a> </p> <p> How does your conversion rate stack up against 1,800 firms?</p> </div> <div class="CPodOptionsCell CPodShadowTop"> <p> <a href="https://web.archive.org/web/20130822010337/http://apps.enterprise.adobe.com/go/701a0000000mgTeAAI" target="_blank" class="LinkSpecial LinkStrong"> 2013 testing and targeting tips</a> </p> <p> Create relevant targeted and timely customer experiences.</p> </div> <div class="CPodOptionsCell CPodShadowTop"> <p> <a href="https://web.archive.org/web/20130822010337/http://apps.enterprise.adobe.com/go/701a0000000mgToAAI" target="_blank" class="LinkSpecial LinkStrong"> Testing doesn’t have to be hard</a> </p> <p> Caesars Entertainment increases conversions with Adobe.</p> </div> <div class="CPodRuleHWeakCell"> <div class="CPodRuleHWeak"> </div> </div> <div class="CPodOptionsCell CPodShadowTop"> <p> <a href="/web/20130822010337/https://www.adobe.com/solutions/digital-marketing/guides.html" target="_self" class="LinkSpecial LinkStrong"> View more</a> </p> </div> </div> </div> </div> </div> <div class="LayoutRow"> <div class="purchasingoptions"><div class="CPodGray"> <div class="CPodContent CPodOptions LayoutRow"> <div class="CPodOptionsCell"> On-demand webinars</div> <div class="CPodRuleH"> </div> <div class="CPodOptionsCell CPodShadowTop"> <p> <a href="https://web.archive.org/web/20130822010337/http://apps.enterprise.adobe.com/go/701a0000000mgTtAAI" target="_blank" class="LinkSpecial LinkStrong"> Forrester Wave Online testing</a> </p> <p> Adobe ranked a leader. Again.</p> </div> <div class="CPodOptionsCell CPodShadowTop"> <p> <a href="https://web.archive.org/web/20130822010337/http://apps.enterprise.adobe.com/go/701a0000000mgTyAAI" target="_blank" class="LinkSpecial LinkStrong"> Do more with Adobe Target</a> </p> <p> Watch demos to execute tests and target content to segments.</p> </div> <div class="CPodRuleHWeakCell"> <div class="CPodRuleHWeak"> </div> </div> <div class="CPodOptionsCell CPodShadowTop"> <p> <a href="/web/20130822010337/https://www.adobe.com/solutions/digital-marketing/webinars.html" target="_self" class="LinkSpecial LinkStrong"> View more</a> </p> </div> </div> </div> </div> </div> </div> <div class="pocketcontentAdobe1 parsys display"></div> <div class="rrrelatedproducts relatedproducts"></div> <div class="rightcontent1 parsys"><div id="rightcontent1"> </div></div> </div> </div> <script> //<[!CDATA[ $(window).bind("hashchange", adobe.fn.handleHashChangeForTreeList); adobe.fn.handleHashChangeForTreeList(); //]]> </script> <div class="PrintLayoutHide"> <script> //<![CDATA[ var hideEvidon = false; $(document).ready(function() { adobe.fn.initGlobalFooter(); adobe.fn.evidon('_bapw-link'); adobe.fn.initGeorouting(); }); changeRegion = adobe.fn.changeRegionFooter; //]]> </script>   <div id="SiteFooter" class="SiteFooter Text TextSmall TextInvert Link LayoutBreak"> <span id="Georouting"></span> <div class="LayoutBreakAfter"> <div class="LayoutGrid-1 LayoutSlimGrid-1 LinkInvert"> <div class="LayoutCellSides LayoutCellTop"> <h4><a href="/web/20130822010337/https://www.adobe.com/products/catalog.html?promoid=JOPBT">Products</a></h4> <ul class="SiteFooterLinkList"> <li><a class="icon Icon SiteFooterMenuItemIconProducts SiteFooterMenuItemIconCloud" href="/web/20130822010337/https://www.adobe.com/products/creativecloud.html?promoid=JQPER">Adobe Creative Cloud</a></li> <li><a class="icon Icon SiteFooterMenuItemIconProducts SiteFooterMenuItemIconCS" href="/web/20130822010337/https://www.adobe.com/products/cs6.html?promoid=KFHNH">Creative Suite 6</a></li> <li><a class="icon Icon SiteFooterMenuItemIconProducts SiteFooterMenuItemIconOMS" href="/web/20130822010337/https://www.adobe.com/solutions/digital-marketing.html?promoid=JOPBY">Adobe Marketing Cloud</a></li> <li><a class="icon Icon SiteFooterMenuItemIconProducts SiteFooterMenuItemIconAcrobat" href="/web/20130822010337/https://www.adobe.com/products/acrobat.html?promoid=JOPBV">Acrobat</a></li> <li><a class="icon Icon SiteFooterMenuItemIconProducts SiteFooterMenuItemIconPS" href="/web/20130822010337/https://www.adobe.com/products/photoshop.html?promoid=JOPCB">Photoshop</a></li> <li><a class="icon Icon SiteFooterMenuItemIconProducts SiteFooterMenuItemIconDPS" href="/web/20130822010337/https://www.adobe.com/products/digital-publishing-suite-family.html?promoid=JOPBZ">Digital Publishing Suite</a></li> <li><a class="icon Icon SiteFooterMenuItemIconProducts SiteFooterMenuItemIconElements" href="/web/20130822010337/https://www.adobe.com/products/elements-family.html?promoid=JOPBX">Elements family</a></li> <li><a class="icon Icon SiteFooterMenuItemIconProducts SiteFooterMenuItemIconSC" href="/web/20130822010337/https://www.adobe.com/products/sitecatalyst.html?promoid=KFGCH">SiteCatalyst</a></li> <li><a class="icon Icon SiteFooterMenuItemIconProducts" href="/web/20130822010337/https://www.adobe.com/education.html?marketSegment=EDU&promoid=JUTMH">For education</a></li> </ul> </div> </div> <div class="LayoutGrid-2 LayoutSlimGrid-2 LinkInvert"> <div class="LayoutCellSides LayoutCellTop"> <h4><a href="/web/20130822010337/https://www.adobe.com/downloads/?promoid=JOPDB">Download</a></h4> <ul class="SiteFooterLinkList SiteFooterLinkListBottom"> <li><a href="/web/20130822010337/https://www.adobe.com/downloads/?promoid=KEWBH">Product trials</a></li> <li><a href="/web/20130822010337/https://www.adobe.com/go/gffooter_adobe_reader">Adobe Reader</a></li> <li><a href="https://web.archive.org/web/20130822010337/http://get2.adobe.com/flashplayer/?promoid=KFHNI">Adobe Flash Player</a></li> <li><a href="/web/20130822010337/https://www.adobe.com/go/gffooter_adobe_air">Adobe AIR</a></li> </ul> </div> </div> <div class="LayoutGrid-3 LayoutSlimGrid-1 LinkInvert"> <div class="LayoutCellSides LayoutCellTop"> <h4><a href="/web/20130822010337/https://www.adobe.com/go/gffooter_help">Support & Learning</a></h4> <ul class="SiteFooterLinkList"> <li><a href="https://web.archive.org/web/20130822010337/http://helpx.adobe.com/support.html?promoid=JZEFP">Product help</a></li> <li><a href="https://web.archive.org/web/20130822010337/http://forums.adobe.com/index.jspa?promoid=JOPCT" target="_blank">Forums</a></li> </ul> </div> </div> <div class="LayoutGrid-4 LayoutSlimGrid-2 LinkInvert"> <div class="LayoutCellSides LayoutCellTop"> <h4><a href="/web/20130822010337/https://www.adobe.com/buy.html?promoid=JOPCV">Buy</a></h4> <ul class="SiteFooterLinkList"> <li><a href="/web/20130822010337/https://www.adobe.com/go/gffooter_homeuse">For personal and professional use</a></li> <li><a href="/web/20130822010337/https://www.adobe.com/go/gffooter_students_store">For students, educators, and staff</a></li> <li><a href="/web/20130822010337/https://www.adobe.com/products/small-business-pricing/software-catalog._sl_id-contentfilter_sl_catalog_sl_software_sl_creativecloudmembership.html?marketSegment=COM&promoid=JOPCY">For small and medium businesses</a></li> <li><a href="/web/20130822010337/https://www.adobe.com/go/gffooter_licensingprograms">Volume Licensing</a></li> <li><a href="/web/20130822010337/https://www.adobe.com/go/gffooter_special_offers">Special offers</a></li> </ul> </div> </div> <div class="LayoutGrid-5 LayoutSlimGrid-1-2 LinkInvert"> <div class="LayoutCellSides LayoutCellTop"> <h4><a href="/web/20130822010337/https://www.adobe.com/company.html?promoid=JOPDG">Company</a></h4> <ul class="SiteFooterLinkList"> <li><a href="/web/20130822010337/https://www.adobe.com/go/gffooter_news_room">News room</a></li> <li><a href="/web/20130822010337/https://www.adobe.com/go/gffooter_partner_programs">Partner programs</a></li> <li><a href="/web/20130822010337/https://www.adobe.com/go/gffooter_corporate_social_responsibility">Corporate responsibility</a></li> <li><a href="/web/20130822010337/https://www.adobe.com/go/gffooter_career_opportunities">Career opportunities</a></li> <li><a href="/web/20130822010337/https://www.adobe.com/go/gffooter_investor_relation">Investor Relations</a></li> <li><a href="/web/20130822010337/https://www.adobe.com/go/gffooter_events">Events</a></li> <li><a href="/web/20130822010337/https://www.adobe.com/go/gffooter_legal">Legal</a></li> <li><a href="/web/20130822010337/https://www.adobe.com/go/gffooter_security">Security</a></li> <li><a href="/web/20130822010337/https://www.adobe.com/company/contact.html?promoid=JOPDO">Contact Adobe</a></li> </ul> </div> </div> <div class="LayoutGridBreak"> <div class="LayoutCellSides LayoutCellBottom"> <div class="SiteFooterRegionSelector TextInvert LinkInvert LinkStrong"> <a href="/web/20130822010337/https://www.adobe.com/go/gffooter_choose_region" id="sfRegion" class="SiteFooterMenuItemIcon SiteFooterMenuItemIconRegionBlue">Choose your region</a> <span id="sfRegionSet" class="SiteFooterMenuItemIcon SiteFooterMenuItemIconRegionBlack" style="display: none;">United States <a href="/web/20130822010337/https://www.adobe.com/go/gffooter_choose_region" id="sfRegionChange">(Change)</a></span> </div> <div class="SiteFooterRegionPanel SiteFooterRegionPanelEvidon" id="RegionPanel" style="display: none;"> <div class="SiteFooterRegionPanelHeader"> <span class="SiteFooterMenuItemIcon SiteFooterMenuItemIconRegionBlack">Choose your region</span> <a id="sfRegionClose" class="SiteFooterRegionPanelHeaderClose">Close</a> </div> <div class="Column"> <div class="Column-1"> <p class="SiteFooterRegionPanelRegionHeader">North America</p> </div> <div class="Column-2-3"> <p class="SiteFooterRegionPanelRegionHeader">Europe, Middle East and Africa</p> </div> <div class="Column-4"> <p class="SiteFooterRegionPanelRegionHeader">Asia Pacific</p> </div> <div class="Column-1"> <ul> <li lang="en"><a onclick="changeRegion('ca');">Canada - English</a></li> <li lang="fr"><a onclick="changeRegion('ca_fr');">Canada - Français</a></li> <li lang="es"><a onclick="changeRegion('la');">Latinoamérica</a></li> <li lang="es"><a onclick="changeRegion('mx');">México</a></li> <li lang="en"><a onclick="changeRegion('us');">United States</a></li> </ul> <p class="SiteFooterRegionPanelRegionHeader">South America</p> <ul> <li lang="pt"><a onclick="changeRegion('br');">Brasil</a></li> </ul> </div> <div class="Column-2"> <ul> <li lang="en"><a onclick="changeRegion('africa');">Africa - English</a></li> <li lang="de"><a onclick="changeRegion('at');">Österreich - Deutsch</a></li> <li lang="en"><a onclick="changeRegion('be_en');">Belgium - English</a></li> <li lang="fr"><a onclick="changeRegion('be_fr');">Belgique - Français</a></li> <li lang="nl"><a onclick="changeRegion('be_nl');">België - Nederlands</a></li> <li lang="bg"><a onclick="changeRegion('bg');">България</a></li> <li lang="hr"><a onclick="changeRegion('hr');">Hrvatska</a></li> <li lang="en"><a onclick="changeRegion('eeurope');">Cyprus - English</a></li> <li lang="cs"><a onclick="changeRegion('cz');">Česká republika</a></li> <li lang="da"><a onclick="changeRegion('dk');">Danmark</a></li> <li lang="en"><a onclick="changeRegion('eeurope');">Eastern Europe - English</a></li> <li lang="et"><a onclick="changeRegion('ee');">Eesti</a></li> <li lang="fi"><a onclick="changeRegion('fi');">Suomi</a></li> <li lang="fr"><a onclick="changeRegion('fr');">France</a></li> <li lang="de"><a onclick="changeRegion('de');">Deutschland</a></li> <li lang="en"><a onclick="changeRegion('eeurope');">Greece - English</a></li> <li lang="hu"><a onclick="changeRegion('hu');">Magyarország</a></li> <li lang="en"><a onclick="changeRegion('ie');">Ireland</a></li> <li lang="en"><a onclick="changeRegion('il_en');">Israel - English</a></li> <li lang="he"><a onclick="changeRegion('il_he');">ישראל - עברית</a></li> <li lang="it"><a onclick="changeRegion('it');">Italia</a></li> <li lang="lv"><a onclick="changeRegion('lv');">Latvija</a></li> <li lang="lt"><a onclick="changeRegion('lt');">Lietuva</a></li> <li lang="de"><a onclick="changeRegion('lu_de');">Luxembourg - Deutsch</a></li> <li lang="en"><a onclick="changeRegion('lu_en');">Luxembourg - English</a></li> <li lang="fr"><a onclick="changeRegion('lu_fr');">Luxembourg - Français</a></li> </ul> </div> <div class="Column-3"> <ul> <li lang="en"><a onclick="changeRegion('eeurope');">Malta - English</a></li> <li lang="ar"><a onclick="changeRegion('mena_ar');">الشرق الأوسط وشمال أفريقيا - اللغة العربية</a></li> <li lang="en"><a onclick="changeRegion('mena_en');">Middle East and North Africa - English</a></li> <li lang="fr"><a onclick="changeRegion('mena_fr');">Moyen-Orient et Afrique du Nord - Français</a></li> <li lang="nl"><a onclick="changeRegion('nl');">Nederland</a></li> <li lang="no"><a onclick="changeRegion('no');">Norge</a></li> <li lang="pl"><a onclick="changeRegion('pl');">Polska</a></li> <li lang="pt"><a onclick="changeRegion('pt');">Portugal</a></li> <li lang="ro"><a onclick="changeRegion('ro');">România</a></li> <li lang="ru"><a onclick="changeRegion('ru');">Россия</a></li> <li lang="sr"><a onclick="changeRegion('rs');">Srbija</a></li> <li lang="sk"><a onclick="changeRegion('sk');">Slovensko</a></li> <li lang="sl"><a onclick="changeRegion('si');">Slovenija</a></li> <li lang="es"><a onclick="changeRegion('es');">España</a></li> <li lang="sv"><a onclick="changeRegion('se');">Sverige</a></li> <li lang="de"><a onclick="changeRegion('ch_de');">Schweiz - Deutsch</a></li> <li lang="fr"><a onclick="changeRegion('ch_fr');">Suisse - Français</a></li> <li lang="it"><a onclick="changeRegion('ch_it');">Svizzera - Italiano</a></li> <li lang="tr"><a onclick="changeRegion('tr');">Türkiye</a></li> <li lang="uk"><a onclick="changeRegion('ua');">Україна</a></li> <li lang="en"><a onclick="changeRegion('uk');">United Kingdom</a></li> </ul> </div> <div class="Column-4"> <ul> <li lang="en"><a onclick="changeRegion('au');">Australia</a></li> <li lang="zh"><a onclick="changeRegion('cn');">中国</a></li> <li lang="zh"><a onclick="changeRegion('hk_zh');">中國香港特別行政區</a></li> <li lang="en"><a onclick="changeRegion('hk_en');">Hong Kong S.A.R. of China</a></li> <li lang="en"><a onclick="changeRegion('in');">India - English</a></li> <li lang="ja"><a onclick="changeRegion('jp');">日本</a></li> <li lang="ko"><a onclick="changeRegion('kr');">한국</a></li> <li lang="en"><a onclick="changeRegion('nz');">New Zealand</a></li> <li lang="zh"><a onclick="changeRegion('tw');">台灣</a></li> </ul> <p class="SiteFooterRegionPanelRegionHeader">Southeast Asia</p> <ul> <li lang="en"><a onclick="changeRegion('sea');">Includes Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam - English</a></li> </ul> </div> </div> </div> </div> </div> <div class="LayoutGridBreak"> <div class="LayoutCellSides"> <hr/> </div> </div> <div class="LayoutGrid-1-5 LayoutSlimGrid-1-2 LinkInvert LinkStrong"> <div class="LayoutCellSides LayoutCellBottom LinkInvert"> <p class="SiteFooterRow TextSmall">Copyright © 2013 Adobe Systems Incorporated. All rights reserved.</p> <p class="SiteFooterRow TextSmall"><a href="/web/20130822010337/https://www.adobe.com/go/gffooter_terms_of_use">Terms of Use</a> | <a href="/web/20130822010337/https://www.adobe.com/privacy.html">Privacy</a> | <a href="/web/20130822010337/https://www.adobe.com/privacy/cookies.html">Cookies</a></p> <p class="SiteFooterRow SiteFooterRowTop"><a href="#" id="_bapw-link" class="TextSmall icon Icon SiteFooterMenuItemIconEvidon" style="display:none;">Ad Choices</a></p> </div> </div> </div> </div> </div>  <div class="parsys templatembox bottomofbodymbox"><div class="mboxDefault"> </div> <script> mboxCreate('cms-adobecom_en_products_BottomOfBody'); </script> </div> <div class="parsys doubleclickfloodlight"> <script> var a = Math.random() * 10000000000000; document.write('<IFRAME SRC="https://web.archive.org/web/20130822010337/https://fls.doubleclick.net/activityi;src=1295336;type=digit786;cat=digit297;u5=[Adobe ID/WCD GUID];ord=' + a + '?" WIDTH=1 HEIGHT=1 FRAMEBORDER=0></IFRAME>'); </script> </div> <script charset="utf-8" src="https://web.archive.org/web/20130822010337js_/https://wwwimages2.adobe.com/include/script/Omniture/aggregated-obu-footer-javascript.js"></script> <script> var s_code = s.t(); if (s_code)document.write(s_code) </script> <script> //<![CDATA[ var scJsHost = (("https:" == document.location.protocol) ? "https://web.archive.org/web/20130822010337/https://www.adobe.com" : Adobe.PageInfo.akamaiURLPrefix); document.write(unescape("%3Cscript src='" + scJsHost + "/uber/js/atm/s_code_www.js' type='text/javascript'%3E%3C/script%3E")); //]]> </script> <script> //<![CDATA[ /* Foresee Wrapper Code To Prevent Foresee/Userzoom code from both firing for the same person */ /* The code makes use of a cookie (survey_cx) and a JS variable (survey_cx) to ensure that Foresee code will not conflict with UserZoom code when a page has both sets of code running. Note that userzoom code will only be enabled on a page by page basis and will not be deployed in the footer like Foresee. */ var surveycookie = $.cookie("survey_cx"); // grab survey_cx cookie if (surveycookie == null) { // only proceed if it doesn't exist if (typeof survey_cx == "undefined" || survey_cx != true) { // even if the cookie doesn't exist, if the survey_cx variable is set to true elsewhere, we won't proceed // foresee code ends here if(isDesktop()) { var hostName = URLParser.protocol + '//' + URLParser.host; if(URLParser.host == "www.adobe.com" || URLParser.host == "www.stage.adobe.com"){ var scJsHost = (("https:" == document.location.protocol) ? hostName : Adobe.PageInfo.akamaiURLPrefix); document.write(unescape("%3Cscript src='" + scJsHost + "/include/script/foresee/foresee-trigger.js' type='text/javascript'%3E%3C/script%3E")); } else { document.write(unescape("%3Cscript src='" + hostName + "/include/script/foresee/foresee-trigger.js' type='text/javascript'%3E%3C/script%3E")); } } // foresee code ends here } } //]]> </script> <noscript>  <img src="https://web.archive.org/web/20130822010337im_/http://omniturecom.112.2o7.net/b/ss/omniturecom-2011/5/H.20.3--WAP" height="5" width="5" border="0/">  </noscript>        <script> Adobe.PageInfo.pageName = ''; </script> <script> Adobe.PageInfo.sitecatalystProductKey = ''; Adobe.PageInfo.pageType = 'Enterprise Suite - Platform Parent'; Adobe.PageInfo.productFamily = ''; Adobe.PageInfo.productEvents = 'prodView,event3'; Adobe.PageInfo.productKey = ''; Adobe.PageInfo.sitecatalystLocaleString = 'en_us'; </script>  </div> </div> </div> </body> </html>

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