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Various members of the Webgains team are joined by special guests to discuss wide-ranging subjects from tracking (of course!) to purpose-driven business operation. </p> <p class="has-text-align-center">Listeners and watchers of <a href="https://www.webgains.com/public/en/thinking-forwards-podcast/">Thinking Forwards</a> will benefit from engaging discussion, opinion and plenty of actionable advice, to help inform and form your future growth strategies in affiliate marketing.</p> </div> <div class="wp-container-2 wp-block-column is-vertically-aligned-center"> <section class="wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-c1bdd7bd"><div class="uagb-section__overlay"></div><div class="uagb-section__inner-wrap"> <figure class="wp-block-embed is-type-video is-provider-spotify wp-block-embed-spotify wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="Spotify Embed: Trailer: Thinking Forwards" style="border-radius: 12px" width="624" height="351" frameborder="0" allowfullscreen allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy" src="https://open.spotify.com/embed/episode/4POVkOT2DpXqAnIPOgJh7d/video?si=dnU_pf68TZSGl1cPq4nSjQ&utm_source=oembed"></iframe> </div><figcaption>Trailer: Thinking Forwards</figcaption></figure> </div></section> </div> </div> </div></section> <section class="wp-block-uagb-section uagb-section__wrap uagb-section__background-color uagb-block-33eef671"><div class="uagb-section__overlay"></div><div class="uagb-section__inner-wrap"> <h2 class="has-text-align-center has-webgainslightorange-color has-text-color has-large-font-size" id="episodes" style="text-transform:uppercase;letter-spacing:6px">ALL Episodes</h2> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-container-6 wp-block-columns"> <div class="wp-container-4 wp-block-column has-webgainswhite-color has-text-color"> <figure class="wp-block-embed is-type-video is-provider-spotify wp-block-embed-spotify wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="Spotify Embed: We Need to Talk About Tracking" style="border-radius: 12px" width="624" height="351" frameborder="0" allowfullscreen allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy" src="https://open.spotify.com/embed/episode/7vXElqiRoVbos7HwIPjcpp/video?si=28e1bef0b5874d1d&utm_source=oembed"></iframe> </div></figure> <h3 class="has-text-align-center has-webgainslightorange-color has-text-color" style="font-size:14px;text-transform:uppercase;letter-spacing:4px">Episode one – We need to talk about tracking</h3> <div style="height:10px" aria-hidden="true" class="wp-block-spacer"></div> <section class="wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-ab534233"><div class="uagb-section__overlay"></div><div class="uagb-section__inner-wrap"> <p class="has-text-align-center has-webgainswhite-color has-text-color has-small-font-size">‘It’s [tracking] often a topic which is discussed without the CTO in the room’. Well, that ends here! </p> <p class="has-text-align-center has-webgainswhite-color has-text-color has-small-font-size">Webgains COO Ami Spencer is joined by Webgains CTO Samuel Rodman to discuss the topic of tracking in the affiliate channel. </p> <p class="has-text-align-center has-webgainswhite-color has-text-color has-small-font-size">As the product and technology leader at Webgains, Sam is one of the most qualified people on the planet to talk about what has become an extremely hot topic in affiliate.</p> </div></section> </div> <div class="wp-container-5 wp-block-column"> <figure class="wp-block-embed is-type-video is-provider-spotify wp-block-embed-spotify wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="Spotify Embed: Making Purpose Profitable" style="border-radius: 12px" width="624" height="351" frameborder="0" allowfullscreen allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy" src="https://open.spotify.com/embed/episode/54UymWT3BPPynZ8tjMTPXP/video?si=4216f72157dd4725&utm_source=oembed"></iframe> </div><figcaption> </figcaption></figure> <h3 class="has-text-align-center has-webgainslightorange-color has-text-color" style="font-size:14px;text-transform:uppercase;letter-spacing:4px">Episode two – Making purpose profitable</h3> <div style="height:10px" aria-hidden="true" class="wp-block-spacer"></div> <section class="wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-81377615"><div class="uagb-section__overlay"></div><div class="uagb-section__inner-wrap"> <p class="has-text-align-center has-webgainswhite-color has-text-color has-small-font-size">Host Ami Spencer, COO of Webgains, explores the intersection of purpose and profits with guests Samuel Rodman, Webgains CTO, and Richie Jones, Managing Director of D2C agency vvast.</p> <p class="has-text-align-center has-webgainswhite-color has-text-color has-small-font-size">The speakers discuss the broader impact of purpose-driven strategies, touching on areas like ethical advertising, reduction of carbon emissions, and sustainability efforts in the supply chain. They stress the importance of continual improvement and the value of B Corp as a framework for guiding business practices.</p> </div></section> </div> </div> <div class="wp-container-9 wp-block-columns"> <div class="wp-container-7 wp-block-column"> <figure class="wp-block-embed is-type-video is-provider-spotify wp-block-embed-spotify wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="Spotify Embed: Are You Using Your Affiliate Network Properly?" style="border-radius: 12px" width="624" height="351" frameborder="0" allowfullscreen allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy" src="https://open.spotify.com/embed/episode/0dyHdEdGKhxf4Yr6XSjCYw/video?si=3d1065a26bb044d7&utm_source=oembed"></iframe> </div></figure> <h3 class="has-text-align-center has-webgainslightorange-color has-text-color" style="font-size:14px;text-transform:uppercase;letter-spacing:4px">Episode three – Are you using your affiliate network properly?</h3> <div style="height:10px" aria-hidden="true" class="wp-block-spacer"></div> <section class="wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-2c1d1fcb"><div class="uagb-section__overlay"></div><div class="uagb-section__inner-wrap"> <p class="has-text-align-center has-webgainswhite-color has-text-color has-small-font-size">Join Bryony, our Publisher Director, as she discusses the optimal utilisation of affiliate networks. Bryony is joined by Ashleigh and Mei, two Senior Account Managers at Webgains, with a wealth of knowledge in UK and international programs.</p> <p class="has-text-align-center has-webgainswhite-color has-text-color has-small-font-size">The episode kicks off with a focus on building a strong relationship with account managers. Ashleigh emphasises the importance of client brands sharing their company goals and aligning business objectives with the affiliate channel. Mei highlights the need for brands to define their goals before approaching a network.</p> <p class="has-text-align-center has-webgainslightorange-color has-text-color" style="font-size:15px"><a href="https://www.webgains.com/public/en/using-your-affiliate-network-properly/">Learn more</a></p> </div></section> </div> <div class="wp-container-8 wp-block-column"> <figure class="wp-block-embed is-type-video is-provider-spotify wp-block-embed-spotify wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="Spotify Embed: Rising Together: Why Personal Growth Fuels Our Affiliate Network" style="border-radius: 12px" width="624" height="351" frameborder="0" allowfullscreen allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy" src="https://open.spotify.com/embed/episode/0WZRQMGEQpzGwgWDnWN74u/video?si=b67f0d583b3f48a6&utm_source=oembed"></iframe> </div></figure> <h3 class="has-text-align-center has-webgainslightorange-color has-text-color" style="font-size:14px;text-transform:uppercase;letter-spacing:4px">Episode four – Rising together: Why personal growth fuels our affiliate network</h3> <div style="height:10px" aria-hidden="true" class="wp-block-spacer"></div> <section class="wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-7bb5bff4"><div class="uagb-section__overlay"></div><div class="uagb-section__inner-wrap"> <p class="has-text-align-center has-webgainswhite-color has-text-color has-small-font-size">Our UK MD Alona Malinovska (host), our COO, Ami Spencer (panellist), and mentor and personal change expert, Deborah Southgate (panellist), lead a thought-provoking discussion on the dynamics of learning, leadership, and mentorship in the rapidly evolving affiliate landscape.</p> <p class="has-text-align-center has-webgainswhite-color has-text-color has-small-font-size">The episode begins with a reflection on the youthfulness of the affiliate industry and the unique challenges it presents. Ami and Deborah explore the absence of formalised education in the field, emphasising the industry’s reliance on on-the-job learning and the power of mentorship.</p> </div></section> </div> </div> <div class="wp-container-12 wp-block-columns"> <div class="wp-container-10 wp-block-column"> <figure class="wp-block-embed is-type-video is-provider-spotify wp-block-embed-spotify wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="Spotify Embed: Affiliate Marketing: Room 101" style="border-radius: 12px" width="624" height="351" frameborder="0" allowfullscreen allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy" src="https://open.spotify.com/embed/episode/709A4K4FKMnEZlnbPwN1Qw/video?si=871b43c3ac644e2e&utm_source=oembed"></iframe> </div></figure> <h3 class="has-text-align-center has-webgainslightorange-color has-text-color" style="font-size:14px;text-transform:uppercase;letter-spacing:4px">Episode five – Affiliate marketing: Room 101</h3> <div style="height:10px" aria-hidden="true" class="wp-block-spacer"></div> <section class="wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-73be19f2"><div class="uagb-section__overlay"></div><div class="uagb-section__inner-wrap"> <p class="has-text-align-center has-webgainswhite-color has-text-color has-small-font-size">Webgains International Marketing Manager Rob Atkinson is joined by Webgains COO Ami Spencer and UK MD Alona Malinovska to find out some of the experienced pair’s gripes with the current state of our industry.</p> <p class="has-text-align-center has-webgainswhite-color has-text-color has-small-font-size">For those not familiar with the Room 101 concept, it is a place where individuals share what they’d like to eliminate or banish from their lives forever. Looking at this idea from within the world of affiliate marketing, Ami and Alona opt for several things to go in, from overly complex contracts to non-transparent publishers. The most important thing, however, is that each decision comes with an idea or constructive solution to improve the channel.</p> </div></section> </div> <div class="wp-container-11 wp-block-column"> <figure class="wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="Spotify Embed: Affiliate Huddle & Kevin Edwards Interview" style="border-radius: 12px" width="100%" height="152" frameborder="0" allowfullscreen allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy" src="https://open.spotify.com/embed/episode/2ZUu0tO1AEOHlZ87epiHzO?si=Ol55Oa2oS1Wzky2IRVvI8A&utm_source=oembed"></iframe> </div></figure> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe loading="lazy" title="Thinking Forwards: Kevin Edwards at Affiliate Huddle" width="640" height="360" src="https://www.youtube.com/embed/C7R_TUm9gHk?feature=oembed&enablejsapi=1&origin=https://www.webgains.com" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div></figure> <h3 class="has-text-align-center has-webgainslightorange-color has-text-color" style="font-size:14px;text-transform:uppercase;letter-spacing:4px">Episode SIX – Affiliate Huddle & kevin edwards interview</h3> <div style="height:10px" aria-hidden="true" class="wp-block-spacer"></div> <section class="wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-a2ce3118"><div class="uagb-section__overlay"></div><div class="uagb-section__inner-wrap"> <p class="has-text-align-center has-webgainswhite-color has-text-color has-small-font-size">Two members of Webgains’ International Marketing Team Rob Atkinson and Paul Southgate recently took our Thinking Forwards podcast to Affiliate Huddle in Brighton to record a special bonus episode.<br>The main segment of this episode – featured in this video – saw Rob interview the Affiliate and Partner Marketing Association (APMA) Director & Founder Kevin Edwards on the Brighton Dome stage.</p> <p class="has-text-align-center has-webgainswhite-color has-text-color has-small-font-size">As well our chat with Kevin, this episode features a diverse range of affiliate marketing professionals , each telling us what they would choose to lock away in our affiliate channel room 101. With both publisher, network, agency and advertiser perspectives represented, these soundbites give plenty of food for thought.</p> </div></section> </div> </div> <div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> </div></section> <section class="wp-block-uagb-section uagb-section__wrap uagb-section__background-gradient uagb-block-87161219"><div class="uagb-section__overlay"></div><div class="uagb-section__inner-wrap"> <div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> <p class="has-text-align-center has-webgainswhite-color has-text-color has-medium-font-size">If you would like to discuss any topic featured in our podcast further or appear as a guest on a future episode, please get in touch with us here or via email – <a href="mailto:hello@webgains.com" target="_blank" rel="noreferrer noopener">hello@webgains.com</a>.</p> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-uagb-buttons 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