Synthetic and Manipulated Content

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deepfakes to generated text, advances in AI have increased the potential impact of synthetic and manipulated content on civil society and public discourse. These same advances, however, suggest novel solutions for combating content that misinforms, manipulates, harasses, or wrongfully persuades, whether AI-generated or not. By convening stakeholders across the AI ecosystem, the Synthetic and Manipulated Content Workstream seeks to address key questions related to these developments, including: How do we strengthen information integrity solutions, including the detection of manipulated and synthetic content? How can we ensure that the global information integrity community has the tools it needs to address synthetic and manipulated content? How do we attend to the adversarial nature of this challenging area?   Responsible Practices for Synthetic Media Explore PAI’s Responsible Practices for Synthetic Media, a framework on how to responsibly develop, create, and share synthetic media: the audiovisual content often generated or modified by AI.   updates Updates Adobe designed its Firefly generative AI model with transparency and disclosure Case Study BBC used face swapping to anonymize interviewees Case Study Bumble is preventing malicious AI-generated dating profiles Case Study CBC News decided against using AI to conceal a news source’s identity Case Study AI video company D-ID received consent to digitally resurrect victims of domestic violence Case Study Meta updated its approach to direct disclosure based on user feedback Case Study Microsoft and LinkedIn gave users detailed context about media on the professional networking platform Case Study OpenAI is building disclosure into every DALL-E image Case Study The risk of synthetic media misuse is growing in global elections — an analysis by PAI Case Study Respeecher enables creative uses of its voice-cloning technology while preventing misuse Case Study Direct disclosure has limited impact on AI-generated Child Sexual Abuse Material — an analysis by researchers at Stanford HAI Case Study AI video startup Synthesia is scaling up content moderation to prevent misuse Case Study Mitigating the risk of generative AI models creating Child Sexual Abuse Materials – an analysis by child safety nonprofit Thorn Case Study TikTok launched new AI labeling policies to prevent misleading content and empower responsible creation Case Study Truepic used disclosures to help authenticate cultural heritage imagery in conflict zones Case Study Even the best-intentioned uses of generative AI still need transparency — an analysis by human rights organization WITNESS Case Study ","workstream_term_id":63,"program_taxonomy":0,"map":"","number_of_cards":"","date":"","author":""}}}; 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&:before{ content:""; display: inline-block; width: 14px; height: 14px; background: #000; position: absolute; left:-28px; top:10px; border-radius: 0px; } &:after{ content:""; display: inline-block; width: 2px; background: #0757c3; position: absolute; left:-22px; top:24px; height: calc(100% + 20px ); } &:last-child:after { width: 0px; } } ul.dotline li.nodot{ list-style: none; position: relative; padding: 0; margin: 0 10px 10px 0; line-height: 1.3em; &:before{ content:""; display: inline-block; width: 2px; height: 14px; background: #0757c3; position: absolute; left:-22px; top:5px; } } .dotline a {text-decoration: none; font-size: 0.9em;} /* Forum event styles */ .padded {padding-bottom: 5em; } .lineabove { font-size: 1.8em; font-weight: 600; border-style: solid none none none; border-color: #000; border-width: 1px; margin: 0.6em 0 0 0; padding: 0.5em 0 0 0; } .forumtime {font-weight: bold; font-size: 1.1em; line-height: 1.3em; padding: 1.9rem 0 0 0.4em; } .forumlocation { margin: 0.4em 0 0.4em 0; background-color: white; color: #18181a; text-decoration: none; } .forumname {font-size: 1.8em; font-weight: 200; margin: 1rem 0 0.3em 0; line-height:1.1em; } .forumname-eyebrow {color: #0757c3; font-size: 1em; text-transform: uppercase; letter-spacing: 0.1em; font-weight: 900; margin: 1.75rem 0 -0.25em 0; } .forumevent { padding: 0 0 1em 0; } .speakerbox { margin: -10px 0 -10px 0; } .headshot { display: inline-block; border-radius: 50%; width: 100px; height: 100px; margin: 1em 0 0 0 } p.headshottext { display: block; margin-top: -1rem; font-size: 0.9em; line-height: 1.2em; } .forumlocation, .redpill, .zoompill { font-weight: 600; text-transform: uppercase; letter-spacing: 0.05rem; font-size: 0.8em; line-height: 1em; padding: 4px 10px ; border-radius: 15px; margin: 0 10px 20px 0; display: inline-block; } .redpill {background-color: #df8270; color: white; } .zoompill {background-color: #0757c3; border-radius: 15px; color: white; text-decoration: none; } a.zoompill:hover { background-color: #1f3a9b; color: white; } td.leftedge, td.rightedge {border-style: none none none solid; border-color: white; border-width: 4px; } td.leftedge {border-style: none none none solid; } td.rightedge {border-style: none solid none none; } /* override fonts */ .literata {font-family: "Literata"; } .karla { font-family: "Karla"; } /* Contact form iframe */ .embed-container { position: relative; padding-bottom: 70.75%; height: 0; overflow: hidden; } .embed-container iframe { position: absolute; top:0; left: 0; width: 100%; height: 100%; } /* AR21 annual report */ .AR21-gianthead { font-size: 6em; } .AR21-bigtext { font-size: 1.8em; font-weight: 200; } .AR21-smalltext { font-size: 1.2em; font-weight: 300; } .whitetext { color: white; !important } a.coraltext:link, a.coraltext:hover, a.coraltext:active, a.coraltext:visited { color: #ec9982;} .coraltext { color: #ec9982; } .lightbluetext { color: #6490e8; } /* AR22 annual report */ .literata-text {font-family: "Literata", Serif; line-height: 1rem;} .bigquote {font-family: "Literata", Serif; font-style: italic; font-weight: 100; font-size: 2em; line-height:1.8em; color: #0757c3; text-align: center; margin-bottom: 1rem; } .smallquote {font-family: "Literata", Serif; font-style: italic; font-weight: 100; font-size: 1.5em; line-height: 1.8em; color: #19191A; text-align: left; margin-bottom: 3rem; text-indent: -1rem;} /* AR23 annual report */ .h3-ar23 { font-family: "Literata", Serif; font-weight: 600; line-height: 1.2em; padding-bottom: 1.3em; } h6.ar23 { padding-top: 0.6em; } .datanumber-green, .datanumber-red, .datanumber-blue, .datanumber-gray {font-family: Karla; font-weight: 900; font-size: 2.5em; margin-bottom: -0.3em;} .datanumber-green, .greentext {color: #00a193; } .datanumber-red, .redtext {color: #ba5a4b; } .datanumber-blue, .bluetext {color: #0757c3; } .datanumber-gray {color: #4e5050; } .datatext {font-size: 0.9em; margin-right: 1em;} .quote-ar23 {font-family: "Literata", Serif; font-style: normal; font-weight: 100; font-size: 1.2em; line-height: 1.8em; color: #0f3e9b; text-align: center; margin: 1.5rem 0 1rem 0; } .quotesource-ar23 {font-family: Karla; font-size: 0.8em; text-align: center; margin: 0rem 3rem 4rem 3rem; text-transform: uppercase; letter-spacing: 0.05em; line-height: 1em; } .circlebox {background-color: #fff; display: inline-block; border-radius: 10px; width: 300px; height: auto; margin: 100px 0 25px 0; padding: 5px 10px 5px 10px; font-size: 0.9em; line-height: 1em; vertical-align: top; box-shadow: 0px 5px 10px rgba(0, 0, 0, 0.1) } .circlebox-align { display: block; margin-left: auto; margin-right: auto; width: 300px;} .circlebox-text {padding-bottom: 1em;} .circlebox a { text-decoration: none; font-weight: 800; text-transform: uppercase; letter-spacing: 0.05em; } .circlebox-img { border-radius: 50%; width: 200px; height: 200px; position: relative; left: 45px; margin: -100px 0 0 0; display: block; } ul.dotline li.year{ list-style: none; position: relative; padding: 34px 0 0 21px; margin: 50px 10px 30px -70px; line-height: 100px; background: #0757c3; width: 100px; height: 100px; border-radius: 50%; &:before{ display: none; position: absolute; } &:after{ content:""; display: inline-block; width: 2px; background: #0757c3; position: absolute; left:48px; top:90px; height: calc(100% + 20px ); } &:last-child:after { width: 0px; } } /* sign up interest box */ .signup-box { font-family: "Karla"; font-size: 0.9em; color: #4E5050; text-align: center; padding: 10px 20px 15px 20px; background-color: #d2e7f9; margin-bottom: 2em; } .signup-box:before {content: "Interested in AI topics like this? Sign up for a ";} .signup-box:after {content: " for more insights.";} /* callout boxes */ .callouthead-define, .callouthead-quickguide, .callouthead-interventions, .callouthead-questions, .callouthead-sidenote, .callouthead-actions, .callouthead-limitations, .callouthead-recommendations, .callouthead-whitenote { padding: 10px 20px 5px 20px; border-radius: 10px 10px 0px 0px; } .callouthead-define { background-color: #82b1ef; } .callouthead-quickguide { background-color: #EC9982; } .callouthead-interventions { background-color: #f2ca85; margin-top: 2em; } .callouthead-questions { background-color: #969797; color: FFF; } .callouthead-sidenote { background-color: #0757c3; color: #FFF; } .callouthead-actions { background-color: #EC9982; } .callouthead-limitations, .callouthead-recommendations { background-color: #82b1ef; } .callouthead-whitenote { background-color: #f6f6f6; font-family: "Karla"; color: #0757c3; text-transform: uppercase; letter-spacing: 0.1em; font-size: 0.7em; font-weight: 900; } .callouthead-quickguide:before { content: "Quick Guide"; } .callouthead-define:before { content: "How we define..."; } .callouthead-questions:before { content: "Questions to Answer"; color: #FFF; } .callouthead-sidenote:before { content: "Note"; color: #FFF; } .callouthead-interventions:before { content: "Promising Interventions"; } .callouthead-actions:before { content: "Actions to Take"; } .callouthead-limitations:before { content: "Limitations"; } .callouthead-recommendations:before { content: "Recommendations"; } .callouthead, .callouthead-quickguide:before, .callouthead-define:before, .callouthead-questions:before, .callouthead-sidenote:before, .specialtext:before { font-family: "Karla"; text-transform: uppercase; letter-spacing: 0.1em; font-size: 0.7em; font-weight: 700; } .callouttitle, .callouthead-interventions:before, .callouthead-recommendations:before, .callouthead-actions:before, .callouthead-limitations:before { font-family: "Karla"; font-weight: 700; line-height: 1em; margin-top: -0.1em; margin-bottom: 0.4em; } .calloutbox, .whitebox { font-family: "Karla"; font-size: 0.9em; color: #4E5050; padding: 10px 20px 10px 20px; background-color: #f6f6f6; margin-bottom: 2em; } .calloutbox { border-radius: 0px 0px 10px 10px; } .whitebox, .signup-box { padding-top: 15px; border-radius: 10px; box-shadow: 0px 5px 10px rgba(0, 0, 0, 0.1); } .newsletterbox { color: #18181A; padding: 15px; background-color: #fff; border-radius: 20px; margin-bottom: 2em; } p.box { font-size: inherit; margin-bottom: 0.6em; } li.box { font-size: inherit; } mark { padding: 0.1em 0.2em; } .quickguide { background-color: #EC9982; } .define { background-color: #82b1ef; } .sidenote, .whitenote { background-color: #0757c3; color: #FFFFFF; } .blue-hilite { background-color: #d2e7f9;} .glossarylink /* synthetic media glossary */ { color: #000; background-color: #aad1f3; text-transform: uppercase; letter-spacing: 0.05em; font-size: 0.8em; font-weight: 500; text-decoration: none; padding: 0.1em 0.2em; } .tinytip { font-size: .75em; font-weight: 900; } .smalltext, .specialtext, a.specialtext { font-size: 0.9em; line-height: 1.3em; } .smalltext { margin-bottom: 0.9em; } } .specialtext, a.specialtext { color: #ba5a4b; margin: 0 2em 1em 2em; } a.specialtext { margin-left: 2em; margin-top: -0.5em; display: block; } .white { background-color: #ffffff; text-transform: uppercase; letter-spacing: 0.1em; font-size: 0.75em; font-weight: 800; } .floatleft, .floatright { margin: 0px 20px; width: 370px; } .floatleft { float: left; } .floatright { float: right; } .shadowbox { box-shadow: 0px 5px 10px rgba(0, 0, 0, 0.1); } .chaptercode { font-weight:800; color: #ba5a4b; margin-bottom: -0.25em; } .indent { margin-left: 2em; } /* SPI guidelines */ h1.karla { font-family: "Karla"; font-size: 2em; color: #18181A; } .listbox { padding: 1px 20px 10px 20px; background-color: #f6f6f6; margin-bottom: 2em; border-radius: 10px; box-shadow: 0px 5px 10px rgba(0, 0, 0, 0.1); } .bluetext { color: #1f3a9b; !important } .blueframe, .bluebox, .coralbox { width: 90%; padding: 10px 20px 10px 20px; border-radius: 10px; box-shadow: 0px 5px 10px #bbb; } .blueframe { background-color: #f6f6f6; } .bluebox { background-color: #d2e3f9; } .coralbox { background-color: #f3c1b4; } a.plain {color: 000; text-decoration: none; margin-top: -10px; position: relative; top: 0; left: 0; width: 100%; height: 100%; z-index: 2; } #center { text-align: center; } .resourcebox { background-color: #fff; display: inline-block; border-radius: 10px; width: 200px; height: auto; margin: 40px 10px 25px 0; padding: 10px 10px 15px 10px; font-size: 0.85em; line-height: 1.3em; vertical-align: top; box-shadow: 0px 5px 10px rgba(0, 0, 0, 0.1) } .resourcebox a { text-decoration: none; } .resourceimg { border-radius: 50%; width: 100px; height: 100px; position: relative; left: 40px; margin: -60px 0 10px 0; display: block; } .spgquote {font-size: 1.5em; font-weight: 300; color: #0757c3; margin: 3em 0 0.5em 0; text-indent: -0.3em; } .quotesource {font-weight: 700; margin: 25px 0 0 0;} .quoteimg {border-radius: 50%; width: 75px; height: 75px; position: relative; margin: -10px 10px 10px 0; display: inline-block;} /* BBC Beyond the Code */ h1.beyond {font-size: 300%; color: #000; font-family: "Literata"; font-weight: 200; line-height: 1.3em; margin-bottom: 1em;} h2.beyond {font-size: 1.5em; font-family: "Karla"; font-weight: 300 !important; margin-bottom: 1.5em !important;} p.beyond {font-size: 1.3em; font-family: "Karla"; font-weight: 200; margin-bottom: 1.5em; margin-top: 2em;} /* table styles */ .linetop { border-style: solid none none none; border-color: #000; border-width: 1px; margin: 0.6em 0 0 0; padding: 0.5em 0 0 0; } table { margin-top: 2em; margin-bottom: 3em; width: 100%; } td, th { padding: 6px 15px 5px 5px; vertical-align: top; line-height: 1.3em; font-size: 0.9em; } td.bullet, .bullet, td.narrow, th.narrow { padding-left: 7px; font-size: 1.6em; line-height: 1em; width: auto !important; } td.smaller-bullet { padding-left: 7px; font-size: 1.2em; line-height: 1em; } td.flushleft { padding-left: 0px } td.label, th.label {text-transform: uppercase; font-size: 1rem !important; letter-spacing: 0.1em; line-height: 1em !important; font-weight: 700; } p.table { margin-bottom: 0.6em; font-size: inherit; } li.table { padding: 0px !important; font-size: inherit; line-height: 1.3em !important; } thead { font-weight: 700; line-height: 1em; text-transform: uppercase; letter-spacing: 0.5em; border-bottom: 2px solid #333 !important; background: transparent; } th.sticky { position: sticky; top: 0; background: white; !important } /* table row colors */ tr { border-bottom: 1px solid #999; } tr:nth-child(odd), th {background: transparent !important; border-bottom: 1px solid #999; } tr:nth-child(even) {background: transparent !important; border-bottom: 1px solid #999; } tr.coral:nth-child(odd) {background: #f8dbd3;} tr.blue {background: #0757c3; color: #FFF;} /* responsive table styles */ .hscroll { overflow-x: auto; /* Horizontal scroll on mobile */ } .header { font-weight: 600; line-height: 1em; text-transform: uppercase; letter-spacing: 0.1em; font-size: 0.75em; border-bottom: 1px solid #999; padding-bottom: 4px; background: transparent; } .odd, .even { padding: 4px 0 4px 0;} .odd {background: #f8dbd3} .even {background: transparent; } /*cookies */ #CybotCookiebotDialog.CybotEdge{ bottom:0; top:unset; } #CybotCookiebotDialogBodyContentText{ font-size:12px !important; line-height:1.2; } #CybotCookiebotDialogBodyContentTitle{ font-size:14px !important; line-height:1.25 !important; } /* partners event calendar */ tr.gray { background-color: transparent; } tr.white { background-color: white; } td.date { width: 20%; } h4.date { color: #0757c3; line-height: 0; padding: 0.7em 0em 0 0; white-space: nowrap; } p.time { font-weight: 400; font-size: 1em; line-height: 1.1em; } p.label { color: #df8270; font-size: 1em; text-transform: uppercase; letter-spacing: 0.1em; font-weight: 700; } h4.event { margin: 0em 0px 0.25em 0px; } /* Our Partners section circles alignment (12 Oct 22) */ .circle-graph-container .circle-graph .circle-of-total>.circle-content span.count{ font-size:54%; } .circle-graph-container .circle-graph .outer-circle.outer-circle-4{ left: -30px; } .circle-graph-container .circle-graph .outer-circle.outer-circle-3{ left: -30px; } @media only screen and (max-width:768px){ .circle-graph-container .circle-graph .outer-circle.outer-circle-4 { left: -20px; } .circle-graph-container .circle-graph .outer-circle.outer-circle-3 { left: -20px; } } /* Increase font size by 2px */ /* .impact_card .card_content p{ font-size:18px; } .wysiwyg-content p , .wysiwyg-content li { font-size: 18px; } */ p , li{ font-size:1.8rem; } .single-paper blockquote.floatright p { font-size: 24px !important; } blockquote p { font-size: 24px !important; } .medium-description p { font-size: 2.4rem !important; } .medium-description { font-size: 2.4rem !important; } .large-description p ,.general-hero-container .wysiwyg-container p, .lg-description p { font-size: 3rem; } body { font-size: 1.8rem; } /* vertical header for tables */ .vertical-header thead th, .vertical-header thead td { white-space: nowrap; vertical-align: bottom; } .vertical-header thead th.rotate div, .vertical-header thead td.rotate div { transform: rotate(180deg); writing-mode: vertical-lr; padding: 5px 10px; } .vertical-header td { min-width: 20px; } /* STICKY TABLE STYLING */ .sticky-table { border-spacing: 0; } .sticky-table thead th, .sticky-table thead th p { font-size: 14px; line-height: 16px; letter-spacing: 0.05em; text-transform: uppercase; border: none !important; margin: 0; } .sticky-table tbody { font-size: 16px; } .sticky-table th, .sticky-table td { padding: 4px 2px 4px 6px; position: relative; } .sticky-table tr:last-child td { border-bottom: none; } .sticky-table tr.sticky { z-index: 2; background: #f6f6f6 !important; } .sticky-table th:not(.sticky):after, .sticky-table th.sticky:before { content: ""; position: absolute; left: 0; bottom: 0; width: 100%; height: 1px; background-color: #000; } .sticky-table th.sticky, .sticky-table td.sticky { background: #f6f6f6 !important; z-index: 1; } .sticky-table th.sticky::after, .sticky-table td.sticky::after { content: ""; position: absolute; right: -5px; top: 0; bottom: -1px; width: 5px; border-left: 1px solid #999; } .sticky-table td.sticky.noborder::after, .sticky-table th.sticky.noborder::after { border: none; } table.narrow td { min-width: 50px; } @media screen and (max-width: 992px) { .sticky-table-wrapper { overflow: auto; max-height: calc(100vh - 100px); } .sticky-table tr.sticky { position: sticky; top: 0; } .sticky-table th.sticky, .sticky-table td.sticky { position: sticky; left: 0; } } /* Rollover image styles */ .figure { position: relative; width: 600px; /* can be omitted for a regular non-lazy image */ max-width: 100%; } .figure img.Sirv.image-hover { position: absolute; top: 0; 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Please try again later.</span> </div> </div> <div style="clear:both"></div> <input type="hidden" value="4899613" name="tfa_dbFormId" id="tfa_dbFormId"><input type="hidden" value="" name="tfa_dbResponseId" id="tfa_dbResponseId"><input type="hidden" value="118df91d9270a43c9adae7d816ce3eb4" name="tfa_dbControl" id="tfa_dbControl"><input type="hidden" value="" name="tfa_dbWorkflowSessionUuid" id="tfa_dbWorkflowSessionUuid"><input type="hidden" value="2" name="tfa_dbVersionId" id="tfa_dbVersionId"><input type="hidden" value="" name="tfa_switchedoff" id="tfa_switchedoff"> </form> </div> </div> <div class="wFormFooter"> <p class="supportInfo"><a target="new" class="contactInfoLink" href="">For any questions, email communications@partnershiponai.org.</a><br></p> </div> <p class="supportInfo"> </p> </div> </div> <div class="container main-content-wrapper page-content-width"> <div class="main-left-content"> <nav class="main-sidebar"> <div class="menu"> <ul> <li><a data-go-to-anchor="#overview" href="#overview">Overview</a></li> <li><a data-go-to-anchor="#impact" href="#impact">Impact</a></li> <li><a data-go-to-anchor="#updates" href="#updates">Updates</a></li> </ul> </div> <div class="form-block"> <h6>Connect With PAI About This Work</h6> <button class="btn">Stay Informed</button> </div> </nav> </div>  <div class="page-content-container"> <div class="content"> <main class="main content-wrapper-wp-frontend">   <div class="page-row row-transparent page-row-wp-frontend" > <div class="container">  <div class="anchor-module-container" id="overview" data-anchor="overview"></div> <div class="module wysiwyg-module "> <div class="container "> <div class="wysiwyg-content col-lg-12 col-md-12 "> <h2 style="text-align: left;">Overview</h2> <p>From deepfakes to generated text, advances in AI have increased the potential impact of synthetic and manipulated content on civil society and public discourse. These same advances, however, suggest novel solutions for combating content that misinforms, manipulates, harasses, or wrongfully persuades, whether AI-generated or not.</span></p> <p>By convening stakeholders across the AI ecosystem, the Synthetic and Manipulated Content Workstream seeks to address key questions related to these developments, including:</span></p> <ul> <li aria-level="1">How do we strengthen information integrity solutions, including the detection of manipulated and synthetic content? </span></li> <li aria-level="1">How can we ensure that the global information integrity community has the tools it needs to address synthetic and manipulated content?</span></li> <li aria-level="1">How do we attend to the adversarial nature of this challenging area?</span></li> </ul> </div> </div> </div> <div class="module wysiwyg-module "> <div class="container "> <div class="wysiwyg-content col-lg-12 col-md-12 "> <p> </p> <div class="billboard"> <div class="row"> <div class="col-sm-12 col-md-3"><a href="https://syntheticmedia.partnershiponai.org/"><img fetchpriority="high" decoding="async" class="alignleft wp-image-10318 size-medium" src="https://partnershiponai.org/wp-content/uploads/2024/01/synthetic-media-300x300.png" alt="" width="300" height="300" srcset="https://partnershiponai.org/wp-content/uploads/2024/01/synthetic-media-300x300.png 300w, https://partnershiponai.org/wp-content/uploads/2024/01/synthetic-media-150x150.png 150w, https://partnershiponai.org/wp-content/uploads/2024/01/synthetic-media-80x80.png 80w, https://partnershiponai.org/wp-content/uploads/2024/01/synthetic-media.png 600w" sizes="(max-width: 300px) 100vw, 300px" /></a></div> <div class="col-sm-12 col-md-1"></div> <div class="col-sm-12 col-md-8"> <h3 class="whitetext">Responsible Practices for Synthetic Media</h3> <div class="medium-description whitetext" style="margin-top: 0.5em; font-weight: 100;">Explore PAI’s Responsible Practices for Synthetic Media, a framework on how to responsibly develop, create, and share synthetic media: the audiovisual content often generated or modified by AI.</div> <div><a href='https://syntheticmedia.partnershiponai.org/' class='btn coral small'>Explore the Framework</a></div> </div> </div> </div> <p> </p> </div> </div> </div> <div class="anchor-module-container" id="updates" data-anchor="updates"></div> <div class="latest_card_carousel module " slider-config="{"perPage":4,"autoplay":true}"> <div class="container"> <div class="module-header"> <div class="module_title_container"> <h2 class="text-left title">Updates</h2> <div class="arrows-container header-arrows"> <div class="splide__arrows"> <button class="splide__arrow splide__arrow--prev"><svg xmlns="http://www.w3.org/2000/svg" fill="#000" height="1792" viewBox="0 0 1792 1792" width="1792"><path d="M1363 877l-742 742q-19 19-45 19t-45-19l-166-166q-19-19-19-45t19-45l531-531-531-531q-19-19-19-45t19-45L531 45q19-19 45-19t45 19l742 742q19 19 19 45t-19 45z"/></svg></button> <button class="splide__arrow splide__arrow--next"><svg xmlns="http://www.w3.org/2000/svg" fill="#000" height="1792" viewBox="0 0 1792 1792" width="1792"><path d="M1363 877l-742 742q-19 19-45 19t-45-19l-166-166q-19-19-19-45t19-45l531-531-531-531q-19-19-19-45t19-45L531 45q19-19 45-19t45 19l742 742q19 19 19 45t-19 45z"/></svg></button> </div> </div> </div> </div> <div class="slides-container"> <div class="slides splide"> <div class="splide__track"> <div class="splide__list"> <div class="slide splide__slide"> <a class="post-card" href="https://partnershiponai.org/nov-2024-synthetic-media-case-studies-announcement/" target="_self" > <div class="featured_image"> <img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2021/08/blog-default.svg" class="default-img" loading="lazy"> <span class="content_type sm-text">Press Release</span> </div> <div class="content_block">  <span class="program sm-text">General PAI/Announcements</span> <h6>Partnership on AI Unveils New Case Studies from Supporters of Synthetic Media Framework: Meta, Microsoft, Thorn,…</h6> <p class="post_excerpt"> </p> </div> <div class="author_info"> <img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2021/07/space-svg-ai-logo.svg" alt="" class="author_photo" loading="lazy"> <div class="author_meta sm-text"> <span class="author_name">PAI Staff</span> <span class="posted_at">Nov 19, 2024</span> </div>  </div> </a> </div> <div class="slide splide__slide"> <a class="post-card" href="https://partnershiponai.org/resource/policy-recommendations-from-5-cases-implementing-pais-synthetic-media-framework/" target="_self" > <div class="featured_image"> <img decoding="async" src="https://partnershiponai.org/wp-content/uploads/1920/11/case-studies-analysis-feature.png" class="featured-img" loading="lazy"> <span class="content_type sm-text">Research and Publications</span> </div> <div class="content_block">  <span class="program sm-text">AI & Media Integrity/Synthetic and Manipulated Content</span> <h6>Towards Responsible AI Content</h6> <p class="post_excerpt"> </p> </div> <div class="author_info"> <img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2021/06/logotype_2.svg" alt="" class="author_photo" loading="lazy"> <div class="author_meta sm-text"> <span class="author_name">Claire Leibowicz, Christian Cardona</span> <span class="posted_at">Nov 19, 2024</span> </div>  </div> </a> </div> <div class="slide splide__slide"> <a class="post-card" href="https://partnershiponai.org/resource/from-principles-to-practices/" target="_self" > <div class="featured_image"> <img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2024/11/case-studies-analysis-feature.png" class="featured-img" loading="lazy"> <span class="content_type sm-text">Research and Publications</span> </div> <div class="content_block">  <span class="program sm-text">AI & Media Integrity/Synthetic and Manipulated Content</span> <h6>From Principles to Practices</h6> <p 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src="https://partnershiponai.org/wp-content/uploads/2021/06/logotype_2.svg" alt="" class="author_photo" loading="lazy"> <div class="author_meta sm-text"> <span class="author_name">Claire Leibowicz, Christian Cardona</span> <span class="posted_at">Oct 08, 2024</span> </div>  </div> </a> </div> <div class="slide splide__slide"> <a class="post-card" href="https://partnershiponai.org/from-algorithms-to-ballots-how-pais-community-of-practice-navigates-ais-impact-on-election-information/" target="_self" > <div class="featured_image"> <img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2024/08/bots-vote-here-2080x960-red-text.png" class="featured-img" loading="lazy"> <span class="content_type sm-text">Blog</span> </div> <div class="content_block">  <span class="program sm-text">AI & Media Integrity/Synthetic and Manipulated Content</span> <h6>From Algorithms to Ballots: How PAI’s Community of Practice Navigates AI’s Impact on Election Information</h6> <p 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href="https://partnershiponai.org/adobe-framework-case-study/?_gl=1*1fceeag*_ga*MTAxMDk1NTIwOC4xNzExNTY4MDM2*_ga_3XTEWHLJEB*MTczMjAyODM5NC4xODEuMS4xNzMyMDMxNTU0LjAuMC4w" target="_blank" > <div class="featured_image"> <img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2024/03/case-studies-adobe-1800x945-1-768x403.png" class="featured-img" loading="lazy"> <span class="content_type sm-text">Case Study</span> </div> <div class="content_block">  <h6>Adobe designed its Firefly generative AI model with transparency and disclosure</h6> <p class="post_excerpt"> </p> </div> </a> </div> <div class="slide splide__slide"> <a class="post-card" href="https://partnershiponai.org/bbc-framework-case-study/?_gl=1*qbgeqn*_ga*MTAxMDk1NTIwOC4xNzExNTY4MDM2*_ga_3XTEWHLJEB*MTczMjAyODM5NC4xODEuMS4xNzMyMDMxNTU0LjAuMC4w" target="_blank" > <div class="featured_image"> <img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2024/03/case-studies-bbc-1800x945-1-768x403.png" class="featured-img" loading="lazy"> <span class="content_type sm-text">Case Study</span> </div> <div class="content_block">  <h6>BBC used face swapping to anonymize interviewees</h6> <p class="post_excerpt"> </p> </div> </a> </div> <div class="slide splide__slide"> <a class="post-card" href="https://partnershiponai.org/bumble-framework-case-study/?_gl=1*qbgeqn*_ga*MTAxMDk1NTIwOC4xNzExNTY4MDM2*_ga_3XTEWHLJEB*MTczMjAyODM5NC4xODEuMS4xNzMyMDMxNTU0LjAuMC4w" target="_blank" > <div class="featured_image"> <img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2024/03/case-studies-bumble-1800x945-1-768x403.png" class="featured-img" loading="lazy"> <span class="content_type sm-text">Case Study</span> </div> <div class="content_block">  <h6>Bumble is preventing malicious AI-generated dating profiles</h6> <p class="post_excerpt"> </p> </div> </a> </div> <div class="slide splide__slide"> <a class="post-card" 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class="featured-img" loading="lazy"> <span class="content_type sm-text">Case Study</span> </div> <div class="content_block">  <h6>AI video company D-ID received consent to digitally resurrect victims of domestic violence</h6> <p class="post_excerpt"> </p> </div> </a> </div> <div class="slide splide__slide"> <a class="post-card" href="https://partnershiponai.org/meta-framework-case-study/?_gl=1*15t49wr*_ga*MTAxMDk1NTIwOC4xNzExNTY4MDM2*_ga_3XTEWHLJEB*MTczMjAyODM5NC4xODEuMS4xNzMyMDMxNTU0LjAuMC4w" target="_blank" > <div class="featured_image"> <img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2024/11/case-studies-meta-1800x945-1-768x403.png" class="featured-img" loading="lazy"> <span class="content_type sm-text">Case Study</span> </div> <div class="content_block">  <h6>Meta updated its approach to direct disclosure based on user feedback</h6> <p class="post_excerpt"> </p> </div> </a> </div> <div class="slide splide__slide"> <a class="post-card" href="https://partnershiponai.org/microsoft-framework-case-study/?_gl=1*15t49wr*_ga*MTAxMDk1NTIwOC4xNzExNTY4MDM2*_ga_3XTEWHLJEB*MTczMjAyODM5NC4xODEuMS4xNzMyMDMxNTU0LjAuMC4w" target="_blank" > <div class="featured_image"> <img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2024/11/case-studies-microsoft-1800x945-1-768x403.png" class="featured-img" loading="lazy"> <span class="content_type sm-text">Case Study</span> </div> <div class="content_block">  <h6>Microsoft and LinkedIn gave users detailed context about media on the professional networking platform</h6> <p class="post_excerpt"> </p> </div> </a> </div> <div class="slide splide__slide"> <a class="post-card" href="https://partnershiponai.org/openai-framework-case-study/?_gl=1*1vb2x2p*_ga*MTAxMDk1NTIwOC4xNzExNTY4MDM2*_ga_3XTEWHLJEB*MTczMjAyODM5NC4xODEuMS4xNzMyMDMxNTU0LjAuMC4w" target="_blank" > <div class="featured_image"> <img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2024/03/case-studies-openai-1800x945-1-768x403.png" class="featured-img" loading="lazy"> <span class="content_type sm-text">Case Study</span> </div> <div class="content_block">  <h6>OpenAI is building disclosure into every DALL-E image</h6> <p class="post_excerpt"> </p> </div> </a> </div> <div class="slide splide__slide"> <a class="post-card" href="https://partnershiponai.org/pai-framework-case-study?_gl=1*1oxin59*_ga*MTAxMDk1NTIwOC4xNzExNTY4MDM2*_ga_3XTEWHLJEB*MTczMjAyODM5NC4xODEuMS4xNzMyMDMxNTU0LjAuMC4w" target="_blank" > <div class="featured_image"> <img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2024/03/case-studies-pai-1800x945-1-768x403.png" class="featured-img" loading="lazy"> <span class="content_type sm-text">Case Study</span> </div> <div class="content_block">  <h6>The risk of synthetic media misuse is growing in global elections — an analysis by PAI</h6> <p class="post_excerpt"> </p> </div> </a> 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src="https://partnershiponai.org/wp-content/uploads/2024/11/hai-researchers-1800x945-1-768x403.png" class="featured-img" loading="lazy"> <span class="content_type sm-text">Case Study</span> </div> <div class="content_block">  <h6>Direct disclosure has limited impact on AI-generated Child Sexual Abuse Material — an analysis by researchers…</h6> <p class="post_excerpt"> </p> </div> </a> </div> <div class="slide splide__slide"> <a class="post-card" href="https://partnershiponai.org/synthesia-framework-case-study/?_gl=1*1bl088o*_ga*MTAxMDk1NTIwOC4xNzExNTY4MDM2*_ga_3XTEWHLJEB*MTczMjAyODM5NC4xODEuMS4xNzMyMDMxNTU0LjAuMC4w" target="_blank" > <div class="featured_image"> <img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2024/11/case-studies-synthesia_new-1800x945-1-768x403.png" class="featured-img" loading="lazy"> <span class="content_type sm-text">Case Study</span> </div> <div class="content_block">  <h6>AI video startup Synthesia is scaling up content moderation to 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