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Download Rio Innovation Week 2024

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https://gente.globo.com/wp-content/uploads/2024/07/Logo_RioInnovationWeek-300x246.png 300w, https://gente.globo.com/wp-content/uploads/2024/07/Logo_RioInnovationWeek-150x123.png 150w" sizes="(max-width: 400px) 100vw, 400px" /></p></div> <div id="divider-01d8f3a089de4ad98228374d1e10a513" class="sh-divider sh-divider-center sh-divider-content-none"> <div class="sh-divider-line"></div> </div> <div id="text-block-a0c2acc000b7de0cae56e685f21a8657" class="sh-text-block"> <p><img decoding="async" class="alignnone wp-image-168965 size-full" style="margin: auto;display: block;width: 265px;" src="https://gente.globo.com/wp-content/uploads/2024/07/Tag_Hacktown.png" alt="" width="400" height="139" srcset="https://gente.globo.com/wp-content/uploads/2024/07/Tag_Hacktown.png 400w, https://gente.globo.com/wp-content/uploads/2024/07/Tag_Hacktown-300x104.png 300w, https://gente.globo.com/wp-content/uploads/2024/07/Tag_Hacktown-150x52.png 150w" sizes="(max-width: 400px) 100vw, 400px" /></p></div> </div> </div> <div class="sh-column sh-column-dcbe4a2bed870b215e4d6c92b32f4112 fw-col-xs-12 fw-col-sm-8" > <div class="sh-column-wrapper"> <div id="text-block-699b98ad0e0f99795ea3256b3b9d23d3" class="sh-text-block"> <p class="Display" style="text-align: left;">DOWN<br />LOAD</p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-51683b939dfd4135c0676b377d88bb65 fw-main-row sh-section-visibility-everywhere" id="bg2"> <div class="sh-section-container container section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-e3829b0e835e5632cd7d380881257cb3 fw-col-xs-12 fw-col-sm-4 borda-dir-null2" > <div class="sh-column-wrapper"> </div> </div> <div class="sh-column sh-column-f36204767d6f92ba6124cf6424406fa6 fw-col-xs-12 fw-col-sm-8 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-cc8cb212129507ebeb26d4b18350a446" class="sh-text-block"> <p><span style="font-size: 22.5px;"><span style="font-weight: 400;">A indiferença foi a única ausência do <strong>Rio Innovation Week 2024</strong>. Em sua quarta edição, o evento criou, mais uma vez, um instigante ambiente de reflexões e discussões, sustentado pelos pilares da tecnologia e da inovação, que envolveu e contagiou as quase 200 mil pessoas que circularam pelo Pier Mauá, às margens da Baía de Guanabara, entre 13 e 16 de agosto. </span></span></p><p><span style="font-size: 22.5px;"><span style="font-weight: 400;">Foram quatro intensos dias de debates, palestras, conversas e escutas. Na busca por um futuro mais justo e inclusivo, o passado foi escaneado e o presente foi questionado por múltiplas e diversas vozes - da CEO ao influenciador, do físico ao diretor de televisão, da médica indígena à vencedora do Nobel da Paz, da monja ao rapper. </span></span></p><p><span style="font-size: 22.5px;"><span style="font-weight: 400;">Circulando e atravessando o tema proposto pelo evento deste ano, “Humanização em tempos de inteligência”, falou-se de tudo um muito: redes sociais, esportes, moda, neurociência, ativismo, IA, mudanças climáticas, filosofia e representatividade. Muitas trilhas para os mesmos objetivos: transformar realidades, ressignificar o progresso e criar mundos melhores. </span></span></p><p><span style="font-size: 22.5px;"><span style="font-weight: 400;">Foi difícil não perder o caminho num labirinto de ideias criativas, mas conseguimos produzir esse Download, com uma cuidadosa seleção de alguns dos principais insights dessa semana tão produtiva. <strong>Vem relembrar do RIW com a gente</strong>.</span></span></p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-d4de6a693cf3a335cb0c0e409498454f fw-main-row bg10 sh-section-visibility-everywhere"> <div class="sh-section-container container section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-67b9253fd589d0c6d75d090f86c29c49 fw-col-xs-12 alinha-base" > <div class="sh-column-wrapper"> <div id="text-block-164408f7cd100f6a114752842510748e" class="sh-text-block"> <p class="Titulo">Os números (do RIW) não mentem</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-a4bb70854308f7026c7bc7c1bb1d6e9f fw-col-xs-12 alinha-topo sh-animated fadeIn" data-wow-duration="2s"> <div class="sh-column-wrapper"> <div id="text-block-17b0d67dc31a1e8a1fac4534c3c615e2" class="sh-text-block"> <div class="flexi2"><div class="bloco"><p style="background-image: linear-gradient(60deg, #05a6ff, #8800f7); background-clip: text; color: transparent; font-size: 35px;"><strong>185 mil</strong> pessoas</p></div><div class="bloco"><p style="background-image: linear-gradient(60deg, #05a6ff, #8800f7); background-clip: text; color: transparent; font-size: 35px;"><strong>15 mil</strong> profissionais na produção do evento</p></div></div></div> <div id="text-block-8375fff45ba73dfbc33a6fb6ef7ddc10" class="sh-text-block"> <div class="flexi2"><div class="bloco"><p style="background-image: linear-gradient(60deg, #05a6ff, #8800f7); background-clip: text; color: transparent; font-size: 35px;"><strong>2 mil</strong> startups</p></div><div class="bloco"><p style="background-image: linear-gradient(60deg, #05a6ff, #8800f7); background-clip: text; color: transparent; font-size: 35px;"><strong>410</strong> expositores</p></div><div class="bloco"><p style="background-image: linear-gradient(60deg, #05a6ff, #8800f7); background-clip: text; color: transparent; font-size: 35px;"><strong>3,3 mil</strong> palestrantes</p></div><div class="bloco"><p style="background-image: linear-gradient(60deg, #05a6ff, #8800f7); background-clip: text; color: transparent; font-size: 35px;"><strong>3,8 bilhões</strong> em negócios</p></div></div></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-3b12f69de8d0a094cdfe034ca94c78a7 fw-main-row bg20 sh-section-visibility-everywhere"> <div class="sh-section-container container section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-d123b6d745c9663f407335247162fb66 fw-col-xs-12 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-cecf68155a3b15f8cf27996925ed8a1e" class="sh-text-block"> <p class="Titulo">A paz sem medo</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-e04e68377fc3610908486b93dcee9c31 fw-col-xs-12 fw-col-sm-8 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-e4f32c1daf0e9125df95eb305c79cf37" class="sh-text-block"> <div style="margin-top: 16px; background: linear-gradient(90deg, #05a5ff, #8800f7); padding: 16px; border-radius: 15px;"><div style="/* font-size: 22.5px;"><p style="font-size: 22.5px;">“Todo ser humano é um sobrevivente em sua própria história e caminho.”</p><p><strong>Nadia Murad, </strong>ativista dos Direitos Humanos e Prêmio Nobel da Paz</p></div></div></div> <div id="text-block-51083b1f2ec6979b22e0e773ca5b07bb" class="sh-text-block"> <p><span style="font-weight: 400; font-size: 22.5px;">Uma das principais palestrantes do RIW, a iraquiana Nadia Murad fez um emocionante relato das suas experiências de vida (ela foi sequestrada pelo Estado Islâmico em 2014), trazendo ensinamentos e uma mensagem universal de esperança.</span></p></div> </div> </div> <div class="sh-column sh-column-4acd1dfc88b0cf10adb85ff12029aa4d fw-col-xs-12 fw-col-sm-4 sh-animated fadeIn" data-wow-duration="2s"> <div class="sh-column-wrapper"> <div id="text-block-4081851ac5ed033147ca7d8058ab537a" class="sh-text-block"> <p><img decoding="async" class="alignnone size-medium wp-image-173274" src="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-2-Download-Rio-Innovation-Week-2024-300x300.png" alt="" width="300" height="300" srcset="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-2-Download-Rio-Innovation-Week-2024-300x300.png 300w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-2-Download-Rio-Innovation-Week-2024-150x150.png 150w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-2-Download-Rio-Innovation-Week-2024-96x96.png 96w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-2-Download-Rio-Innovation-Week-2024-660x660.png 660w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-2-Download-Rio-Innovation-Week-2024.png 733w" sizes="(max-width: 300px) 100vw, 300px" /></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-4487bf2025659530445630cf4fbd32e8 fw-col-xs-12 caixa-branca1 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-7175e2cdccd6cb230e52a6cda014bbb7" class="sh-text-block"> <p class="TituloP">Empoderar para transformar:</p></div> <div id="text-block-fc58279245220853a653d5a35684468e" class="sh-text-block"> <ul><li><span style="font-weight: 400; font-size: 22.5px;">É importante dar voz às vítimas de violência sexual em conflitos ao redor do mundo, já que a resiliência pode transformar tragédias pessoais em uma luta global por justiça.</span></li><li><span style="font-weight: 400; font-size: 22.5px;">Investir em programas educacionais e atividades esportivas para meninas em regiões de conflito é permitir que elas desenvolvam habilidades, autoestima e alternativas ao casamento infantil e outras práticas nocivas.</span></li><li><span style="font-weight: 400; font-size: 22.5px;">Criar espaços onde as vítimas de conflitos possam se reunir, conectar e apoiar umas às outras é fundamental para a recuperação e fortalecimento emocional. </span></li><li><span style="font-weight: 400; font-size: 22.5px;">É essencial coletar evidências e testemunhos sobre crimes de guerra, para responsabilizar os perpetradores e evitar a repetição desses crimes no futuro.</span></li></ul></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-dc8e90d3a5ccde9e70cef790bdf97c28 fw-main-row bg30 sh-section-visibility-everywhere"> <div class="sh-section-container container section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-bc2b324088a00bd35d11b0029c3f156e fw-col-xs-12 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-3bfafd8260665ab845389a4a7760a9da" class="sh-text-block"> <p class="Titulo">IA, com um propósito</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-4306dee38df627d2c08dd680b966c74c fw-col-xs-12 fw-col-sm-4 sh-animated fadeIn" data-wow-duration="2s"> <div class="sh-column-wrapper"> <div id="text-block-7dc7c4329af4f18269e6ada156aa3dbf" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-173291" src="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-4-Download-Rio-Innovation-Week-2024-300x300.png" alt="" width="300" height="300" srcset="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-4-Download-Rio-Innovation-Week-2024-300x300.png 300w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-4-Download-Rio-Innovation-Week-2024-150x150.png 150w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-4-Download-Rio-Innovation-Week-2024-96x96.png 96w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-4-Download-Rio-Innovation-Week-2024-660x660.png 660w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-4-Download-Rio-Innovation-Week-2024.png 735w" sizes="(max-width: 300px) 100vw, 300px" /></p></div> </div> </div> <div class="sh-column sh-column-474c436dc765298f8c76117ac455a44e fw-col-xs-12 fw-col-sm-8 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-a5c806a43740d7bb1fab79e15e8a344a" class="sh-text-block"> <div style="margin-top: 16px; background: linear-gradient(90deg, #05a5ff, #8800f7); padding: 16px; border-radius: 15px;"><div style="/* font-size: 22.5px;"><p style="font-size: 22.5px;">“A beleza de usar estes sistemas de IA está em fazer boas perguntas para eles.”</p><p><strong>Jairo Rozenblit, </strong>Presidente da Logitech Brasil</div></div></div> <div id="text-block-49d8e8eac195b4d08ed89e22be953b41" class="sh-text-block"> <p><span style="font-weight: 400; font-size: 22.5px;">A Inteligência Artificial esteve, novamente, no coração dos debates. Mas é necessário separar o joio do hype, a substância do modismo.</span></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-62174d64ea7e41db06af9e1eda517982 fw-col-xs-12 caixa-branca1 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-a5dd33177017b01eecb0922c1065d3a4" class="sh-text-block"> <p class="TituloP">Hora de investir na relação:</p></div> <div id="text-block-f5fbf32ae322b8f3f0616f133b4b95a0" class="sh-text-block"> <ul><li><span style="font-weight: 400; font-size: 22.5px;">A IA vai estar, cada vez, mais presente em nossas vidas. E é fundamental que essa tecnologia seja desenvolvida e direcionada para atender a todos, não apenas a um pequeno grupo.</span></li><li><span style="font-weight: 400; font-size: 22.5px;">Entender o seu uso e antever as suas possibilidades vai fazer a diferença na condução dos mais variados negócios.</span></li><li><span style="font-weight: 400; font-size: 22.5px;">A IA muda completamente a relação homem-computador. A tela não é mais algo a ser preenchido. É um espaço para “conversar” com a máquina. Quem souber conduzir bem esse diálogo, vai sair na frente. </span></li></ul></div> <div id="text-block-f67d483a8304ba6a218634fe278bd70f" class="sh-text-block"> <p class="TituloP">mas…</p></div> <div id="text-block-97f6c19bec117548b39ea5a1bba6a991" class="sh-text-block"> <ul><li><span style="font-weight: 400; font-size: 22.5px;">Nada de passividade e lugares comuns. A IA pode e deve ser usada para elevar nosso processo criativo.</span></li><li><span style="font-weight: 400; font-size: 22.5px;">Não tem como fugir: é preciso uma abordagem ética e crítica para o uso da IA, já que ela veio para moldar não apenas o mercado de trabalho, mas também a educação e a indústria criativa, entre outras áreas.</span></li></ul></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-3e3d53b37314b5c8f3daf87459f7e4b9 fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-container container section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-0acbcb6b2226f16452bf363274c1cb28 fw-col-xs-12 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-f87be154543e17b1de7ee11adae28177" class="sh-text-block"> <p class="TituloD"><strong>Novos shows, novas transmissões</strong></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-eef070e522f3abb85f9cbdd9a7bead27 fw-col-xs-12 fw-col-sm-8 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-cf98dd904757d3a7bd1eb4825abec82e" class="sh-text-block"> <p><span style="font-weight: 400; font-size: 22.5px;">A cantora espanhola Rosalía traz sua própria equipe para filmar e transmitir seus shows nos telões. Ela representa uma nova leva de artistas, que está provocando uma saudável revolução no formato das transmissões pela televisão.</span></p></div> <div id="text-block-8f46cb10246628e6de0a18b17c6acbc0" class="sh-text-block"> <div style="margin-top: 16px; background-color: #f2f2f2; padding: 16px; border-radius: 15px;"><div style="/* font-size: 22.5px;"><p style="font-size: 22.5px;">“É preciso adequar as estruturas técnicas existentes às novas linguagens artísticas.”</p><p><strong>Pedro Secchin, </strong>Diretor de programas da Globo</p></div></div></div> </div> </div> <div class="sh-column sh-column-070a03a826daf30d980e9e7f9013ce0b fw-col-xs-12 fw-col-sm-4 sh-animated fadeIn" data-wow-duration="2s"> <div class="sh-column-wrapper"> <div id="text-block-8a606abffa50b475db2f002de9521fbc" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-173303" src="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-5-Download-Rio-Innovation-Week-2024-300x300.png" alt="" width="300" height="300" srcset="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-5-Download-Rio-Innovation-Week-2024-300x300.png 300w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-5-Download-Rio-Innovation-Week-2024-150x150.png 150w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-5-Download-Rio-Innovation-Week-2024-768x768.png 768w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-5-Download-Rio-Innovation-Week-2024-96x96.png 96w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-5-Download-Rio-Innovation-Week-2024-660x660.png 660w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-5-Download-Rio-Innovation-Week-2024.png 842w" sizes="(max-width: 300px) 100vw, 300px" /></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-1c6e88dbe9f7f8e39fdd8a8aae0a5efe fw-col-xs-12 caixa-degrade sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-0ed203fc08db9f77e8ae69a3379ff6c6" class="sh-text-block"> <p class="TituloP">O que está no ar:</p></div> <div id="text-block-8bc3430f10ffb31daa73558550483cb2" class="sh-text-block"> <ul><li><span style="font-weight: 400; font-size: 22.5px;">Preparação, adaptação e flexibilidade são palavras-chave para enfrentar os desafios de transmitir os novos shows pela televisão. </span></li><li><span style="font-weight: 400; font-size: 22.5px;">É necessário criar um outro olhar para se colocar entre o artista que já vem com sua própria estética de transmissão e o público que está em casa, gerando, assim, uma nova experiência.</span></li></ul></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-2e102f24cfb43a6df8934e330af02956 fw-main-row bg20 sh-section-visibility-everywhere"> <div class="sh-section-container container section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-84618553737da5d3c1575f2e50d3dd63 fw-col-xs-12 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-72674c7c51c595cea9c0887ca6189965" class="sh-text-block"> <p class="Titulo">Uma nova dimensão para a televisão</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-3c62dc86ffd53026a9ba169989027e66 fw-col-xs-12 fw-col-sm-9 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-a365001bfbd9ef1758336ff36946fe47" class="sh-text-block"> <div style="margin-top: 16px; background: linear-gradient(90deg, #05a5ff, #8800f7); padding: 16px; border-radius: 15px;"><div style="/* font-size: 22.5px;"><p style="font-size: 22.5px;">“Os brasileiros trocam de aparelho de TV, em média, a cada quatro anos. Nesse ritmo, em dez anos praticamente todas as TVs do Brasil serão conectadas.”</p><p><strong>Renata Fernandes, </strong>Diretora de Produtos Publicitários Digitais da Globo</p></div></div></div> <div id="text-block-cf921f87eb9f12926d3cdfb8786798c7" class="sh-text-block"> <p><span style="font-weight: 400; font-size: 22.5px;">Trazendo as mais variadas inovações, da interatividade à personalização, a TV 3.0 promete revolucionar a maneira como consumimos TV aberta no Brasil. "Nós precisamos evoluir porque tecnologia parada é obsoleta. E a TV 3.0 carrega as tecnologias mais avançadas que existem no mercado.", disse Carolina Duca, Gerente Sr. de Telecom da TV Globo. </span></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-54e01c360d71df9f31497f2a34ca9886 fw-col-xs-12 caixa-branca1 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-c0c79c7fdf50460c2dad962f141a421b" class="sh-text-block"> <p class="TituloP">Para ficar ligada:</p></div> <div id="text-block-e10a72d18dfe8d210216e3ec26ee563c" class="sh-text-block"> <ul><li><span style="font-weight: 400; font-size: 22.5px;">Integração de publicidade e entretenimento. </span></li><li><span style="font-weight: 400; font-size: 22.5px;">Interface de programas personalizada para cada perfil de usuária. </span></li><li><span style="font-weight: 400; font-size: 22.5px;">Novos formatos para os anunciantes, com segmentação mais precisa.</span></li><li><span style="font-weight: 400; font-size: 22.5px;">Participação em tempo real nos programas. </span></li><li><span style="font-weight: 400; font-size: 22.5px;">"A TV 3.0 vai inserir, definitivamente, a televisão aberta brasileira na economia digital" afirmou Leonora Bardini, Diretora de Programação e Marketing da TV Globo. </span></li><li><span style="font-weight: 400; font-size: 22.5px;">2026 é o ano previsto para fazermos contato com esse novo formato. </span></li></ul></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-ef797212517a4cc64f8fe7bfcd66edfb fw-main-row bg30 sh-section-visibility-everywhere"> <div class="sh-section-container container section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-d170bb18f6a059689fd625285b02c732 fw-col-xs-12 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-ca236e84fb151b4dcdb349f109b1d65f" class="sh-text-block"> <p class="Titulo">Espaço, a fronteira final</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-203c0b919d87a6261f520e1bf62ef26f fw-col-xs-12 fw-col-sm-4 sh-animated fadeIn" data-wow-duration="2s"> <div class="sh-column-wrapper"> <div id="text-block-d498013d1b138837aea69322189cb764" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-173316" src="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-6-Download-Rio-Innovation-Week-2024-300x300.png" alt="" width="300" height="300" srcset="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-6-Download-Rio-Innovation-Week-2024-300x300.png 300w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-6-Download-Rio-Innovation-Week-2024-150x150.png 150w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-6-Download-Rio-Innovation-Week-2024-768x767.png 768w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-6-Download-Rio-Innovation-Week-2024-96x96.png 96w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-6-Download-Rio-Innovation-Week-2024-660x660.png 660w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-6-Download-Rio-Innovation-Week-2024.png 843w" sizes="(max-width: 300px) 100vw, 300px" /></p></div> </div> </div> <div class="sh-column sh-column-b81c71b74f8b611a1aacf12abf0c884a fw-col-xs-12 fw-col-sm-8 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-88809a6793004576f61a754ebe1ea852" class="sh-text-block"> <p><span style="font-weight: 400; font-size: 22.5px;">“Quando humanos vão para Marte? Isso vai ser uma maratona com muitas corridas de obstáculos”, contou o físico e cientista da Nasa Ivair Gontijo na palestra em que falou das viagens espaciais e da sua própria trajetória profissional.</span></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-b78d2ebcb7cc0e84a9aa0149e1792021 fw-col-xs-12 caixa-branca1 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-4b95e0862be1f2e5f78bf811aa5ad5b8" class="sh-text-block"> <p class="TituloP">Não é ficção científica:</p></div> <div id="text-block-e187cf86a9615154b1fd3bd17957533b" class="sh-text-block"> <ul><li><span style="font-weight: 400; font-size: 22.5px;">A exploração espacial é uma busca incessante por respostas sobre quem somos e de onde viemos. É, também, uma fonte contínua de inspiração e espanto com feitos antes impensáveis. </span></li><li><span style="font-weight: 400; font-size: 22.5px;">O homem ainda não chegou a Marte, mas já consegue, através de um veículo robotizado, fazer um furo no chão e disparar raios laser para analisar a composição química da rocha abaixo da superfície marciana. E Gontijo é um dos pais deste veículo, o Perseverance, lançado pela NASA em 2020. </span></li><li><span style="font-weight: 400; font-size: 22.5px;">O nome do veículo reflete a perseverança e visão de longo prazo intrínsecas à exploração espacial. A previsão é que as amostras coletadas no planeta vermelho voltarão para a Terra para análise em cerca de 10 anos.</span></li></ul></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-6f814239b22f9e2a7c4e0749cf28d13d fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-container container section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-25d4a46be0b6e0e8b383d3f041701881 fw-col-xs-12 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-aaa8a2acf8077d197dc186e68f3a4819" class="sh-text-block"> <p class="TituloD"><strong>O barato do Podcast</strong></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-bb8cb27050c97f06aea388eced0aea99 fw-col-xs-12 fw-col-sm-9 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-c67a53f88ded94d473dc771ca91f9fc2" class="sh-text-block"> <p><span style="font-weight: 400; font-size: 22.5px;">Criado há cinco anos, O Assunto mantém a liderança entre os podcasts de jornalismo no Brasil, tendo uma média de 500 mil downloads por semana. Referência na área, o podcast do g1 foi o tema de um concorrido debate no RIW.</span></p></div> <div id="text-block-52843b48fc1b1fa6a6a82db62d7e8d2a" class="sh-text-block"> <div style="margin-top: 16px; background-color: #f2f2f2; padding: 16px; border-radius: 15px;"><div style="/* font-size: 22.5px;"><p style="font-size: 22.5px;">“Os diferentes estilos e jeitos de fazer mostram o quanto o podcast é um formato versátil que permite que a gente cubra os mais diversos temas profundamente.”</p><p><strong>Monica Mariotti, </strong>Coordenadora de produção de “O Assunto”.</p></div></div></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-48d9b05a7ada2d050c69f4fbc259f56b fw-col-xs-12 caixa-degrade sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-3627a6ed43cf3bf4d61d9495634e4d9f" class="sh-text-block"> <p class="TituloP">Ouça bem:</p></div> <div id="text-block-449f149395b51a8c1d857ff6111638e9" class="sh-text-block"> <ul><li><span style="font-weight: 400; font-size: 22.5px;">A abertura de um podcast tem que ser muito bem-feita porque esse é o seu cartão de visita. “Se o começo não interessar, a pessoa vai embora.", contou Natuza Nery, jornalista e apresentadora de O Assunto. </span></li><li><span style="font-weight: 400; font-size: 22.5px;">Produções como ‘O Assunto’ permitem mergulhos nos mais variados temas, com uma riqueza de informações, seja para uma redação do Enem, uma entrevista de emprego ou mesmo uma conversa informal. Mas exigem muita pesquisa, habilidade para identificar temas de fôlego e agilidade para escolher os temas. </span></li><li><span style="font-weight: 400; font-size: 22.5px;">Podcasts de jornalismo precisam ir além do noticiário, mergulhando nos temas com profundidade e, sempre que possível, jogando as discussões para o futuro. Esse tem que ser o seu diferencial. </span></li><li><span style="font-weight: 400; font-size: 22.5px;">É preciso sempre trabalhar para conquistar novos ouvintes. “Eles serão os nossos assunters do futuro”, brincou Natuza Nery.</span></li></ul></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-a43ce6266888ff5125f664ed837d86ff fw-main-row bg20 sh-section-visibility-everywhere"> <div class="sh-section-container container section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-945e0fb3d3cc1f1f77446b2ea44d15c3 fw-col-xs-12 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-7ea6ec048041d39cf2bf87c41ffe7b4e" class="sh-text-block"> <p class="Titulo">Paixão pelo problema</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-3b65a144ee9a7360b798ece4f348dd56 fw-col-xs-12 fw-col-sm-4 sh-animated fadeIn" data-wow-duration="2s"> <div class="sh-column-wrapper"> <div id="text-block-4f129000e12c386080beab1f5980cf97" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-173329" src="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-7-Download-Rio-Innovation-Week-2024-300x300.png" alt="" width="300" height="300" srcset="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-7-Download-Rio-Innovation-Week-2024-300x300.png 300w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-7-Download-Rio-Innovation-Week-2024-150x150.png 150w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-7-Download-Rio-Innovation-Week-2024-768x767.png 768w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-7-Download-Rio-Innovation-Week-2024-96x96.png 96w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-7-Download-Rio-Innovation-Week-2024-660x660.png 660w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-7-Download-Rio-Innovation-Week-2024.png 843w" sizes="(max-width: 300px) 100vw, 300px" /></p></div> </div> </div> <div class="sh-column sh-column-a4249200b89d18145a015fbf396630ef fw-col-xs-12 fw-col-sm-8 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-43b953989343fe58d43c09de5882f0d2" class="sh-text-block"> <p><span style="font-weight: 400; font-size: 22.5px;">Um dos fundadores do aplicativo de navegação Waze, Uri Levine ficou conhecido pela capacidade de transformar problemas complexos em soluções valiosas. Seu livro "Apaixone-se pelo problema, não pela solução" serve de guia para empreendedores, trazendo valiosos insights para a construção de um produto de sucesso. </span></p><p><span style="font-weight: 400; font-size: 22.5px;">Para Levine, a paixão pelo problema deve impulsionar o empreendedor a persistir. Ele contou que o Waze começou com um mapa vazio e foi sendo aprimorado com dados gerados pelos usuários. Foi essa melhoria contínua que transformou o Waze na principal ferramenta de navegação do mundo.</span></p></div> <div id="text-block-63da204a4910a477b5aa27d94bebfb37" class="sh-text-block"> <div style="margin-top: 16px; background: linear-gradient(90deg, #05a5ff, #8800f7); padding: 16px; border-radius: 15px;"><div style="/* font-size: 22.5px;"><p style="font-size: 22.5px;">“Se você está com medo de falhar, na realidade você já falhou, pois não vai tentar nada novo.”</p><p><strong>Uri Levine, </strong>empreendedor e co-fundador do Waze</p></div></div></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-8c8efe6b35cf6a0b8e96b21fbfbf7f33 fw-col-xs-12 caixa-branca1 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-f84a9ad3914a2a92e0db5553a41f002f" class="sh-text-block"> <p class="TituloP">Não vá se perder por aí:</p></div> <div id="text-block-d11b178ff6da678e8618a4237d9a8517" class="sh-text-block"> <ul><li><span style="font-weight: 400; font-size: 22.5px;">Comece com um problema relevante e converse com quem o enfrenta para entender suas percepções antes de construir a solução. </span></li><li><span style="font-weight: 400; font-size: 22.5px;">É importante aprender com os erros para ajustar e melhorar continuamente o produto. </span></li><li><span style="font-weight: 400; font-size: 22.5px;">Não busque a perfeição inicial. O objetivo é ser "bom o suficiente" para ganhar o mercado. </span></li><li><span style="font-weight: 400; font-size: 22.5px;">Observar e entender como os usuários interagem com o produto é essencial para garantir que ele atenda às suas necessidades.</span></li></ul></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-64a5a6410d0a86d210a77853d39d65b4 fw-main-row bg30 sh-section-visibility-everywhere"> <div class="sh-section-container container section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-7b34db464432c60afbbcd02eb5549a39 fw-col-xs-12 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-5acb9b4b04cabb96d79c21d91de16705" class="sh-text-block"> <p class="Titulo">O planeta em extremos</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-2123bd55f6e17cef2a9fe499986c3353 fw-col-xs-12 fw-col-sm-8 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-15a85f4e144a59a7e8ff1d4a933290d6" class="sh-text-block"> <p><span style="font-weight: 400; font-size: 22.5px;">Os polos da Terra são exemplos fascinantes de como a vida pode resistir em condições extremas. São também o canário da mina – ou seja, o sinal de alerta - para o aquecimento global, os locais mais sensíveis às mudanças climáticas e onde as manifestações de desequilíbrio no clima podem ser primeiramente observadas. </span></p><p><span style="font-weight: 400; font-size: 22.5px;">Esses foram os principais alertas dados pela bióloga e pesquisadora Ema Kuhn, que já participou de diversas expedições à Antártica e ao Ártico.</span></p></div> <div id="text-block-90dcc9d3eabeae59ed0083dc6362d5ac" class="sh-text-block"> <div style="margin-top: 16px; background: linear-gradient(90deg, #05a5ff, #8800f7); padding: 16px; border-radius: 15px;"><div style="/* font-size: 22.5px;"><p style="font-size: 22.5px;">“Ambientes extremos, como a Antártica e o Ártico, nos mostram o quão adaptável a vida pode ser.”</p><p><strong>Ema Kuhn, </strong>Bióloga</div></div></div> </div> </div> <div class="sh-column sh-column-d6efa53f01e6f234a891ac279ff6b875 fw-col-xs-12 fw-col-sm-4 sh-animated fadeIn" data-wow-duration="2s"> <div class="sh-column-wrapper"> <div id="text-block-4a0bb4f0fa7cc04dfc20c3a72dd44897" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-173332" src="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-8-Download-Rio-Innovation-Week-2024-300x300.png" alt="" width="300" height="300" srcset="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-8-Download-Rio-Innovation-Week-2024-300x300.png 300w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-8-Download-Rio-Innovation-Week-2024-150x150.png 150w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-8-Download-Rio-Innovation-Week-2024-768x768.png 768w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-8-Download-Rio-Innovation-Week-2024-96x96.png 96w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-8-Download-Rio-Innovation-Week-2024-660x660.png 660w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-8-Download-Rio-Innovation-Week-2024.png 842w" sizes="(max-width: 300px) 100vw, 300px" /></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-198190e199cb4086d22d920f5e3828f5 fw-col-xs-12 caixa-branca1 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-fe993308ce0d20989250dcc54f71ccb7" class="sh-text-block"> <p class="TituloP">No limite:</p></div> <div id="text-block-34163cc294161c17c798df9194e91662" class="sh-text-block"> <ul><li><span style="font-weight: 400; font-size: 22.5px;">As condições adversas nos polos da Terra forçam adaptações únicas em diversas formas de vida, desde microorganismos até grandes mamíferos, como o urso polar. </span></li><li><span style="font-weight: 400; font-size: 22.5px;">O impacto das mudanças climáticas na Antártica e no Ártico ameaçam a sobrevivência de muitas espécies e, por consequência, a saúde do planeta. A conservação dessas regiões é crucial para garantir a continuidade da vida em seu estado mais puro e extremo. </span></li><li><span style="font-weight: 400; font-size: 22.5px;">Um predador no topo da cadeia alimentar, como o urso polar, depende do gelo marinho e é afetado pelas mudanças na sua disponibilidade, o que altera seu comportamento e padrões migratórios. Está tudo conectado. </span></li><li><span style="font-weight: 400; font-size: 22.5px;">Expedições na Antártica já encontraram bactérias vivas em lagos subglaciais, abaixo de quilômetros de gelo, que desafiam as noções tradicionais sobre onde e como a vida pode existir, ampliando nossa compreensão dos limites biológicos. </span></li><li><span style="font-weight: 400; font-size: 22.5px;"><strong>Lição prática número 1:</strong> a adaptação em ambientes hostis ou em mudança constante é crucial. </span></li><li><span style="font-weight: 400; font-size: 22.5px;"><strong>Lição prática número 2:</strong> Entender novas fronteiras e limites permite descobrir oportunidades inéditas e criar inovações que podem transformar a maneira como vivemos e trabalhamos.</span></li></ul></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-07711af82ce996f6acef8667f044f2af fw-main-row bg40 sh-section-visibility-everywhere"> <div class="sh-section-container container section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-0fd8eece3f6165e90cd3e1a415d2a9b8 fw-col-xs-12 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-93a835b8441567f2acbde799bca3d2ed" class="sh-text-block"> <p class="Titulo">Falou e disse</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-217e9f6e403f1f59ea89ab7126bdfd2e fw-col-xs-12 fw-col-sm-4 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-253ac1fdcbb88bf34e5162a84d21b522" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="centralizar alignnone size-medium wp-image-173335" src="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-14-Download-Rio-Innovation-Week-2024-300x256.png" alt="" width="300" height="256" srcset="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-14-Download-Rio-Innovation-Week-2024-300x256.png 300w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-14-Download-Rio-Innovation-Week-2024-150x128.png 150w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-14-Download-Rio-Innovation-Week-2024.png 345w" sizes="(max-width: 300px) 100vw, 300px" /></p></div> <div id="text-block-9c19d2b3467b759f8dc03c2e7bf2edbf" class="sh-text-block"> <p><span style="font-weight: 400; font-size: 24.5px;">“Conexões reais não vêm do número de curtidas, amigos ou seguidores que temos online. Elas vêm de conversas que temos e experiências que compartilhamos no mundo real.”</span></p><p><span style="font-weight: 400; font-size: 22.5px;"><strong>Orkut Buyukkokten</strong>, pioneiro das redes sociais. </span></p></div> </div> </div> <div class="sh-column sh-column-33760ba5f8f338238a3c8e615a920b66 fw-col-xs-12 fw-col-sm-4 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-84ee4b5cf2286d9d50f16142d46e8b9b" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="centralizar alignnone size-medium wp-image-173360" src="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-15-Download-Rio-Innovation-Week-2024-300x257.png" alt="" width="300" height="257" srcset="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-15-Download-Rio-Innovation-Week-2024-300x257.png 300w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-15-Download-Rio-Innovation-Week-2024-150x128.png 150w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-15-Download-Rio-Innovation-Week-2024.png 345w" sizes="(max-width: 300px) 100vw, 300px" /></p></div> <div id="text-block-47e0f9645f99f090eedff96fc27fb6b5" class="sh-text-block"> <p><span style="font-weight: 400; font-size: 24.5px;">"O medo faz parte do meu esporte e da minha evolução. Me colocar em situações em que me sinto desconfortável é necessário para a minha evolução e para eu me sentir viva.” </span></p><p><span style="font-weight: 400; font-size: 22.5px;"><strong>Maya Gabeira</strong>, Surfista de ondas grandes</span></p></div> </div> </div> <div class="sh-column sh-column-098697b3b56fa144eaea0e91c24f1e64 fw-col-xs-12 fw-col-sm-4 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-833d3502ef07b85d4387aa7ca67e716a" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="centralizar alignnone size-medium wp-image-173361" src="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-16-Download-Rio-Innovation-Week-2024-300x256.png" alt="" width="300" height="256" srcset="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-16-Download-Rio-Innovation-Week-2024-300x256.png 300w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-16-Download-Rio-Innovation-Week-2024-150x128.png 150w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-16-Download-Rio-Innovation-Week-2024.png 345w" sizes="(max-width: 300px) 100vw, 300px" /></p></div> <div id="text-block-d7234dc5864b498efd52da1a0fb35478" class="sh-text-block"> <p><span style="font-weight: 400; font-size: 24.5px;">“Não existe nada parecido com a inteligência humana, que é o processamento de linguagem de forma coerente.”</span></p><p><span style="font-weight: 400; font-size: 22.5px;"><strong>Eric Ries</strong>, empreendedor e autor do livro “The lean startup" </span></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-d39cbbc5a1a9c0a6ef8eddc4d4f0005e fw-col-xs-12 fw-col-sm-4 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-01b224ef4f4f6b37ffc015074d03c989" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="centralizar alignnone size-medium wp-image-173362" src="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-17-Download-Rio-Innovation-Week-2024-300x259.png" alt="" width="300" height="259" srcset="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-17-Download-Rio-Innovation-Week-2024-300x259.png 300w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-17-Download-Rio-Innovation-Week-2024-150x130.png 150w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-17-Download-Rio-Innovation-Week-2024.png 345w" sizes="(max-width: 300px) 100vw, 300px" /></p></div> <div id="text-block-ebb88a630dbb20c2a28fcdbbb1dff508" class="sh-text-block"> <p><span style="font-weight: 400; font-size: 24.5px;">“Encontre alguém que aceite refletir junto com você. Se as pessoas não querem essa reflexão, são elas que a gente vai ter que trabalhar para esclarecer por que não é mais possível ter essa mentalidade. Essa pessoa vai ter que mudar porque a periferia preta está chegando.” </span></p><p><span style="font-weight: 400; font-size: 22.5px;"><strong>Raull Santiago</strong>, empreendedor e ativista pelos Direitos Humanos </span></p></div> </div> </div> <div class="sh-column sh-column-d84017bced563f182f51ecbb6d3cda66 fw-col-xs-12 fw-col-sm-4 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-053647acfa38f465dbb8b3365e91cd7a" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="centralizar alignnone size-medium wp-image-173366" src="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-21-Download-Rio-Innovation-Week-2024-300x257.png" alt="" width="300" height="257" srcset="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-21-Download-Rio-Innovation-Week-2024-300x257.png 300w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-21-Download-Rio-Innovation-Week-2024-150x129.png 150w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-21-Download-Rio-Innovation-Week-2024.png 345w" sizes="(max-width: 300px) 100vw, 300px" /></p></div> <div id="text-block-4fe9427e337f60639082f67ff6da32b7" class="sh-text-block"> <p><span style="font-weight: 400; font-size: 24.5px;">“Todos os diretores da Renner hoje têm parte da remuneração variável vinculada às temáticas ESG. Isso ajuda a implementar práticas ESG desde a alta liderança e chegando aos fornecedores da empresa. Esse engajamento é muito importante para fazer a mudança acontecer.” </span></p><p><span style="font-weight: 400; font-size: 22.5px;"><strong>Bruna Todeschini</strong>, Líder de Gestão ESG da Renner</span></p></div> </div> </div> <div class="sh-column sh-column-8878b6cf2f2445280ba166beade3674e fw-col-xs-12 fw-col-sm-4 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-55c1b439d411d175722ab05e0bc428ee" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="centralizar alignnone size-medium wp-image-173364" src="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-19-Download-Rio-Innovation-Week-2024-300x256.png" alt="" width="300" height="256" srcset="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-19-Download-Rio-Innovation-Week-2024-300x256.png 300w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-19-Download-Rio-Innovation-Week-2024-150x128.png 150w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-19-Download-Rio-Innovation-Week-2024.png 345w" sizes="(max-width: 300px) 100vw, 300px" /></p></div> <div id="text-block-8051997c5070e671be181cb1ab59f582" class="sh-text-block"> <p><span style="font-weight: 400; font-size: 24.5px;">“Se eu não penso em estratégias para quem está pegando o ônibus cedo, encarando seis horas de jornada só em transporte público, chegando tarde do trabalho, essa pessoa vai ver a educação como algo supérfluo. Precisamos criar estratégias para chegar até essa pessoa, fazer com que ela se sinta representada em escolas e universidades. Precisamos retomar o papel da educação como uma ferramenta de acesso e inclusão.” </span></p><p><span style="font-weight: 400; font-size: 22.5px;"><strong>Daniel Leal</strong>, produtor e estrategista criativo<br /></span></p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-2af43a2975cb33c05f4ec1b8df0539aa fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-container container section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-dab4b860f832b06f90e7497c423dd1a2 fw-col-xs-12 fw-col-sm-4 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-4f4fe66bd9e3d596645b67de785b0cdf" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="centralizar alignnone size-medium wp-image-173365" src="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-20-Download-Rio-Innovation-Week-2024-300x256.png" alt="" width="300" height="256" srcset="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-20-Download-Rio-Innovation-Week-2024-300x256.png 300w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-20-Download-Rio-Innovation-Week-2024-150x128.png 150w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-20-Download-Rio-Innovation-Week-2024.png 345w" sizes="(max-width: 300px) 100vw, 300px" /></p></div> <div id="text-block-56bea921abeb69dee955f367cbc9f8e1" class="sh-text-block"> <p><span style="font-weight: 400; font-size: 24.5px;">“Uma das dificuldades no empreendedorismo é a gente se sentir sozinha, principalmente quando chega a posições de liderança. É importante procurar redes de apoio para não desistir jamais”. ”</span></p><p><span style="font-weight: 400; font-size: 22.5px;"><strong>Manzar Feres</strong>, Diretora Geral de Negócios em Publicidade da Globo</span></p></div> </div> </div> <div class="sh-column sh-column-eb3ab4308a5bbea06433aa773868ae0b fw-col-xs-12 fw-col-sm-4 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-ba44bb7fa4596a885377315c9ebf0c36" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="centralizar alignnone size-medium wp-image-173363" src="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-18-Download-Rio-Innovation-Week-2024-300x257.png" alt="" width="300" height="257" srcset="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-18-Download-Rio-Innovation-Week-2024-300x257.png 300w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-18-Download-Rio-Innovation-Week-2024-150x129.png 150w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-18-Download-Rio-Innovation-Week-2024.png 345w" sizes="(max-width: 300px) 100vw, 300px" /></p></div> <div id="text-block-7b3c1022352147be0d901bc350d1737d" class="sh-text-block"> <p><span style="font-weight: 400; font-size: 24.5px;">“Se você tentar imaginar tudo de forma finita, onde você coloca isso?” </span></p><p><span style="font-weight: 400; font-size: 22.5px;"><strong>William Egginton</strong>, filósofo, poeta e crítico literário<br /></span></p></div> </div> </div> <div class="sh-column sh-column-b1a899834745af8502fb7cf72eb0e290 fw-col-xs-12 fw-col-sm-4 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-483b108cc9818a17b6f4fa7dfc030df8" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="centralizar alignnone size-medium wp-image-173367" src="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-22-Download-Rio-Innovation-Week-2024-300x257.png" alt="" width="300" height="257" srcset="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-22-Download-Rio-Innovation-Week-2024-300x257.png 300w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-22-Download-Rio-Innovation-Week-2024-150x128.png 150w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-22-Download-Rio-Innovation-Week-2024.png 345w" sizes="(max-width: 300px) 100vw, 300px" /></p></div> <div id="text-block-5e8917c06191bad4a2e315cbc6c6756d" class="sh-text-block"> <p><span style="font-weight: 400; font-size: 24.5px;">“A arte tem que incomodar e, a partir disso, provocar transformações e reflexões.” </span></p><p><span style="font-weight: 400; font-size: 22.5px;"><strong>Novíssimo Edgar</strong>, Músico</span></p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-56e2dc8bfea3eb656ba0843597f09432 fw-main-row bg50 sh-section-visibility-everywhere"> <div class="sh-section-container container section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-c22d94f68c720b1c5718dbb9a408ee19 fw-col-xs-12 fw-col-sm-4 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-7ffa4f1f9fb5a809eab358e94627c741" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="centralizar alignnone size-medium wp-image-173368" src="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-23-Download-Rio-Innovation-Week-2024-300x258.png" alt="" width="300" height="258" srcset="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-23-Download-Rio-Innovation-Week-2024-300x258.png 300w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-23-Download-Rio-Innovation-Week-2024-150x129.png 150w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-23-Download-Rio-Innovation-Week-2024.png 345w" sizes="(max-width: 300px) 100vw, 300px" /></p></div> <div id="text-block-e33bb110042e9ce71d39c634db3366b9" class="sh-text-block"> <p><span style="font-weight: 400; font-size: 24.5px;">“Para cuidar da saúde mental, é preciso oferecer transporte público de qualidade, ter creche para todos, ter saneamento básico. É cuidar da produção social do transtorno mental.” </span></p><p><span style="font-weight: 400; font-size: 22.5px;"><strong>Sidarta Ribeiro</strong>, Neurocientista e vice-diretor do Instituto do Cérebro da UFRN</span></p></div> </div> </div> <div class="sh-column sh-column-d7a7d62168645d71ac91b8d54ea6f8a7 fw-col-xs-12 fw-col-sm-4 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-afbbba286ae7a1ea3d04652c4e2bcf13" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="centralizar alignnone size-medium wp-image-173369" src="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-24-Download-Rio-Innovation-Week-2024-300x256.png" alt="" width="300" height="256" srcset="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-24-Download-Rio-Innovation-Week-2024-300x256.png 300w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-24-Download-Rio-Innovation-Week-2024-150x128.png 150w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-24-Download-Rio-Innovation-Week-2024.png 345w" sizes="(max-width: 300px) 100vw, 300px" /></p></div> <div id="text-block-e427cb03edde4da18910e905cc014ee9" class="sh-text-block"> <p><span style="font-weight: 400; font-size: 24.5px;">“Acredito que vamos ver um mundo<br />onde você terá muitas pessoas usando exoesqueletos nas ruas e as pessoas não vão estranhar.”</span></p><p><span style="font-weight: 400; font-size: 22.5px;"><strong>Gary Viles,</strong> CEO da Neuro Rehab Recovery</span></p></div> </div> </div> <div class="sh-column sh-column-1ffccc475e1eeb499552273e54811252 fw-col-xs-12 fw-col-sm-4 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-55ac9742e7b8000c74ed1458c8d7556c" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="centralizar alignnone size-medium wp-image-173370" src="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-25-Download-Rio-Innovation-Week-2024-300x256.png" alt="" width="300" height="256" srcset="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-25-Download-Rio-Innovation-Week-2024-300x256.png 300w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-25-Download-Rio-Innovation-Week-2024-150x128.png 150w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-25-Download-Rio-Innovation-Week-2024.png 345w" sizes="(max-width: 300px) 100vw, 300px" /></p></div> <div id="text-block-9ba4673157f006e84663457645265780" class="sh-text-block"> <p><span style="font-weight: 400; font-size: 24.5px;">"O Canal Premiere está sempre ao lado do fã de futebol, se adaptando às novas tecnologias e às necessidades do consumidor."</span></p><p><span style="font-weight: 400; font-size: 22.5px;"><strong>Rafael Gruenbaum,</strong> Head de Canais Esportivos da Globo</span></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-518c23d6b8a36027ec0f3bfa30a59e31 fw-col-xs-12 fw-col-sm-4 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-7eb78a82602880d84d77457f1e3cd443" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="centralizar alignnone size-medium wp-image-173371" src="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-26-Download-Rio-Innovation-Week-2024-300x262.png" alt="" width="300" height="262" srcset="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-26-Download-Rio-Innovation-Week-2024-300x262.png 300w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-26-Download-Rio-Innovation-Week-2024-150x131.png 150w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-26-Download-Rio-Innovation-Week-2024.png 345w" sizes="(max-width: 300px) 100vw, 300px" /></p></div> <div id="text-block-28b7a31436bc135518a3f6c6f1dc52dc" class="sh-text-block"> <p><span style="font-weight: 400; font-size: 24.5px;">“Precisamos reforçar sempre que o oceano é algo único, que interfere em todo o planeta. As correntes frias da Antártica, por exemplo, afetam todo o nosso país, seja na economia, na agricultura ou na indústria”. </span></p><p><span style="font-weight: 400; font-size: 22.5px;"><strong>Andrea Cancela da Cruz,</strong> Coordenadora-Geral de Ciências para Oceano e Antártica do Ministério da Ciência, Tecnologia e Inovação </span></p></div> </div> </div> <div class="sh-column sh-column-f28f289e87e072ebd70a7caed74650b7 fw-col-xs-12 fw-col-sm-4 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-834020886b3a01994e84576ae3e98529" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="centralizar alignnone size-medium wp-image-173372" src="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-27-Download-Rio-Innovation-Week-2024-300x258.png" alt="" width="300" height="258" srcset="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-27-Download-Rio-Innovation-Week-2024-300x258.png 300w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-27-Download-Rio-Innovation-Week-2024-150x129.png 150w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-27-Download-Rio-Innovation-Week-2024.png 344w" sizes="(max-width: 300px) 100vw, 300px" /></p></div> <div id="text-block-35bcbb4c1d63ceabc66db91e18ab4849" class="sh-text-block"> <p><span style="font-weight: 400; font-size: 24.5px;">“As habilidades mais importantes para o futuro são o pensamento analítico e crítico, e o letramento tecnológico.” </span></p><p><span style="font-weight: 400; font-size: 22.5px;"><strong>Paula Martini</strong> Diretora Executiva, Internet das Pessoas</span></p></div> </div> </div> <div class="sh-column sh-column-9c7111ff8f6149f52eef903bd20e3185 fw-col-xs-12 fw-col-sm-4 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-dc19ea88f665018e85614774a68813d4" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="centralizar alignnone size-medium wp-image-173373" src="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-28-Download-Rio-Innovation-Week-2024-300x258.png" alt="" width="300" height="258" srcset="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-28-Download-Rio-Innovation-Week-2024-300x258.png 300w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-28-Download-Rio-Innovation-Week-2024-150x129.png 150w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-28-Download-Rio-Innovation-Week-2024.png 344w" sizes="(max-width: 300px) 100vw, 300px" /></p></div> <div id="text-block-5a495fb2b4ee36ee304ef8690ba736de" class="sh-text-block"> <p><span style="font-weight: 400; font-size: 24.5px;">“Depois de um ano e meio de muito trabalho, foi um alívio ver o estúdio em Paris funcionando tão bem durante as Olimpíadas. Subimos o sarrafo para os Jogos de Los Angeles. Agora, vamos ter quatro anos muito animados pensando em como ser tão inovadores novamente.” </span></p><p><span style="font-weight: 400; font-size: 22.5px;"><strong>Renato Ribeiro,</strong> Diretor de Produção de Conteúdo de Esporte da Globo</span></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-03a349ce516b432d87da775599efc92e fw-col-xs-12 fw-col-sm-2 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> <div class="sh-column sh-column-c485243563970942444202823a0e7543 fw-col-xs-12 fw-col-sm-4 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-1016391ea9976ef8aa10229b683ab559" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="centralizar alignnone size-medium wp-image-173374" src="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-29-Download-Rio-Innovation-Week-2024-300x257.png" alt="" width="300" height="257" srcset="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-29-Download-Rio-Innovation-Week-2024-300x257.png 300w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-29-Download-Rio-Innovation-Week-2024-150x129.png 150w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-29-Download-Rio-Innovation-Week-2024.png 345w" sizes="(max-width: 300px) 100vw, 300px" /></p></div> <div id="text-block-2c5b179838b36469e6bb89cade9d8457" class="sh-text-block"> <p><span style="font-weight: 400; font-size: 24.5px;">“O futuro é feito no presente. Então, quando a gente começa a imaginar qual tipo de mundo a gente quer, a gente começa a construir esse futuro imediatamente.” </span></p><p><span style="font-weight: 400; font-size: 22.5px;"><strong>Amanda Graciano,</strong> CEO NOW</span></p></div> </div> </div> <div class="sh-column sh-column-b3220435bea1ae7d0d8f3ba391cbaf7d fw-col-xs-12 fw-col-sm-4 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-946b788318255792655afe188aec4d22" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="centralizar alignnone size-medium wp-image-173375" src="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-30-Download-Rio-Innovation-Week-2024-300x256.png" alt="" width="300" height="256" srcset="https://gente.globo.com/wp-content/uploads/2024/09/Ativo-30-Download-Rio-Innovation-Week-2024-300x256.png 300w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-30-Download-Rio-Innovation-Week-2024-150x128.png 150w, https://gente.globo.com/wp-content/uploads/2024/09/Ativo-30-Download-Rio-Innovation-Week-2024.png 344w" sizes="(max-width: 300px) 100vw, 300px" /></p></div> <div id="text-block-e39c89cab8a04d738b913215c757b26a" class="sh-text-block"> <p><span style="font-weight: 400; font-size: 24.5px;">“Se Leonardo da Vinci falasse no Fórum Econômico Mundial, ele certamente diria: ‘Botem a vida no centro de todas as suas decisões”</span></p><p><span style="font-weight: 400; font-size: 22.5px;"><strong>Fritjof Capra,</strong> Físico e escritor</span></p></div> </div> </div> <div class="sh-column sh-column-bcbe8b665800486e07ec31eca745ec75 fw-col-xs-12 fw-col-sm-2 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> </div> </div> </section> <section class="sh-section sh-section-0b8ee2d02327d884606b1fc2d05552ee fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-container container section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-9ed4a64860bd1d0439f06d50970f2423 fw-col-xs-12 fw-col-sm-9 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-57dd328bdb8718e21f6ea16ca6e15111" class="sh-text-block"> <p class="TituloD" style="text-align: left;"><strong>Trocando em miúdos</strong></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-ecec0785b80c4afddf5152cd3a0e9cf4 fw-col-xs-12 fw-col-sm-6 alinha-topo borda-dir-null" > <div class="sh-column-wrapper"> <div id="text-block-1aea629e7c1d87dc022226ec03a69d65" class="sh-text-block"> <ul><li class="TituloP"><strong>Formato não intrusivo</strong></li></ul><p><span style="font-size: 22.5px;">Anúncios que não interrompem a experiência do usuário. </span></p></div> <div id="text-block-3f0dbd60e1554c63be1ef374718b7ee5" class="sh-text-block"> <ul><li class="TituloP"><strong>Growth Hacking </strong></li></ul><p><span style="font-size: 22.5px;">Conceito desenvolvido pelo empreendedor e escritor Sean Ellis, em que a experimentação contínua e sistemática é a chave para a conquista e retenção de clientes. </span></p></div> <div id="text-block-2d50adac8872804d81ef55b128b755f7" class="sh-text-block"> <ul><li class="TituloP"><strong>North Star Metric (NSM) </strong></li></ul><p><span style="font-size: 22.5px;">Conjunto de medidas para orientar o crescimento sustentável de uma empresa. </span></p></div> <div id="text-block-f7bf2a35d75dd1cbe2a76d968ba7d34a" class="sh-text-block"> <ul><li class="TituloP"><strong>OTT </strong></li></ul><p><span style="font-size: 22.5px;">Do inglês, “over the top”, significa distribuir conteúdo pela internet, direto de uma plataforma para o consumidor, sem intermediários. </span></p></div> </div> </div> <div class="sh-column sh-column-7dcc66a49c75dd98fa1526029cfb72b2 fw-col-xs-12 fw-col-sm-6 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-b7a931456c59b7b8b507040def3f68d7" class="sh-text-block"> <ul><li class="TituloP"><strong>DAI (DYNAMIC AD INSERTION) </strong></li></ul><p><span style="font-size: 22.5px;">Tecnologia que permite a entrega de anúncios personalizados, em tempo real, durante transmissões no streaming. </span></p></div> <div id="text-block-02bc028943114ad9f394b710d211d25b" class="sh-text-block"> <ul><li class="TituloP"><strong>Conteúdo linear </strong></li></ul><p><span style="font-size: 22.5px;">Transmissão com horários predefinidos. </span></p></div> <div id="text-block-efc33b662c82fb35b37d02ad1c232bad" class="sh-text-block"> <ul><li class="TituloP"><strong>Pensamento sistêmico </strong></li></ul><p><span style="font-size: 22.5px;">Uma visão mais completa e abrangente das questões, que considera os contextos e as relações estabelecidas, colocando a vida no centro de tudo.</span></p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-f14538e55bf59d53c12177cceb81a16d fw-main-row bg30 sh-section-visibility-everywhere"> <div class="sh-section-container container section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-331c3767f0e0baae978b8583ec8b20cc fw-col-xs-12 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-4a1bcf58891a4cacb1659a28d8989fc9" class="sh-text-block"> <p class="Titulo">Siga os fios para se aprofundar no <strong>Rio Innovation Week</strong></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-e1ae3f013a7868ec33a2b42907e10988 fw-col-xs-12 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-ec3748bd53f949689e292ee3aa7f33cf" class="sh-text-block"> <p class="TituloP2"><span style="color: #ffffff;"><a class="bghover" style="color: #ffffff;" href="https://gente.globo.com/especial-rio-innovation-week-upload/" target="_blank" rel="noopener"><strong>&gt;&gt; Bem vindos ao RIW</strong></a></span></p><p><span style="font-size: 22.5px;">Upload Rio Innovation Week 2024 | Gente | Uma conexão Globo </span></p></div> <div 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