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class="site-content">  <section class="banner-inner-section bg-cover" style="background-image:url( 'https://downtown.org/wp-content/uploads/2019/10/IDAVI19_Atlanta-Vibrancy-1920x360.jpg' );"> <img src="https://downtown.org/wp-content/uploads/2019/10/IDAVI19_Atlanta-Vibrancy-1920x360.jpg" alt="banner" /> </section>   <div class="page-title-section"> <h3> Knowledge Center </h3> </div>  <section class="content-section"> <div class="container"> <div class="row">  <div class="col-md-8 col-lg-8 col-xl-9"> <div class="content-block"> <article id="post-4315" class="post-4315 page type-page status-publish has-post-thumbnail hentry"> <div class="entry-content"> <h2 class="wp-block-heading"><a href="#ida-vitality-index" aria-hidden="true" class="aal_anchor" id="ida-vitality-index"><svg aria-hidden="true" class="aal_svg" height="16" version="1.1" viewBox="0 0 16 16" width="16"><path fill-rule="evenodd" d="M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z"></path></svg></a>IDA Vitality Index<br></h2> <p><br><strong>A Strong Downtown is Critical for a Successful City and Region</strong></p> <p>Despite a relatively small share of a city鈥檚 overall geography, downtowns deliver significant economic and community impacts across both city and region. Beyond being great places, what key characteristics make a downtown vital, strong and active? Downtowns and commercial districts should have dynamic economies that create opportunity; make it available to everyone; and draw people for work, play, and living.</p> <p>The IDA Vitality Index, powered by <a href="https://www.stantec.com/en/markets/urban-places" target="_blank" rel="noreferrer noopener">Stantec</a>, functions as an interactive, online tool for benchmarking the vitality of downtowns across the United States. The Vitality Index builds on IDA鈥檚 pioneering research in <em>The Value of U.S. Downtowns and City Centers</em>, and measures vitality through three principles that study identified: <strong>Economy</strong>, <strong>Inclusion </strong>and <strong>Vibrancy</strong>. </p> <p>Through these three principles, each comprising five core indicators, the Vitality Index aims to capture the pulse of the downtown and enable urban place managers to quantify and benchmark a district鈥檚 performance against peer cities. The Index uses a benchmarking system to understand how each of the three principles contributes to an overall combined score calculated by comparing each metric to the national average. Most valuable, it establishes a baseline and provides a data-driven method for a community to measure its improvement over time.</p> <p>The Vitality Index includes data from 44 downtowns across the U.S., all of which have dynamic urban place management organizations that participated in IDA鈥檚 <em>Value of U.S. Downtowns and City Centers</em> study. Future editions of the Vitality Index will expand to additional districts across the U.S.  </p> <p>IDA members can access detailed metric information and comparison on a member-only Vitality Index. This version of the Index allows members to select specific districts for comparison, view additional information by hovering over the district, and compare districts to their tier performance. These additional data points enable districts to better understand opportunities for strategic growth. </p> <p><a class="btn button btn-purple" rel="noopener noreferrer" href="https://inspiredleaders.downtown.org/account/login.aspx?ReturnUrl=https://downtown.org/about-the-vitality-index/" target="_blank">Access Member Content</a></p> <p><strong>How Vital Are These Districts? </strong></p> <p>This chart shows the overall vitality score of each study district (the average of the Economy, Inclusion, and Vibrancy scores) compared to the national score of 50.  </p> <div class="tableauPlaceholder" id="viz1632320570966" style="position: relative"><noscript><a href="#"><img decoding="async" alt="Overall Score " src="https://public.tableau.com/static/images/Vi/VitalityIndex-OverallScore2021/OverallScore/1_rss.png" style="border: none"></a></noscript><object class="tableauViz" style="display:none;"><param name="host_url" value="https%3A%2F%2Fpublic.tableau.com%2F"> <param name="embed_code_version" value="3"> <param name="site_root" value=""><param name="name" value="VitalityIndex-OverallScore2021/OverallScore"><param name="tabs" value="no"><param name="toolbar" value="yes"><param name="static_image" value="https://public.tableau.com/static/images/Vi/VitalityIndex-OverallScore2021/OverallScore/1.png"> <param name="animate_transition" value="yes"><param name="display_static_image" value="yes"><param name="display_spinner" value="yes"><param name="display_overlay" value="yes"><param name="display_count" value="yes"><param name="language" value="en-US"></object></div> <script type="text/javascript"> var divElement = document.getElementById('viz1632320570966'); var vizElement = divElement.getElementsByTagName('object')[0]; vizElement.style.width='810px';vizElement.style.height='797px'; var scriptElement = document.createElement('script'); scriptElement.src = 'https://public.tableau.com/javascripts/api/viz_v1.js'; vizElement.parentNode.insertBefore(scriptElement, vizElement); </script> <p><strong>How Vital are These Districts in Economy, Inclusion and Vibrancy?</strong></p> <p>The below chart shows how the study districts perform on each of the three principles: Economy, Inclusion and Vibrancy. It provides additional insight and comparison metrics against the nation and other districts, and demonstrates where improvements can be made. </p> <hr class="wp-block-separator"/> <div class="tableauPlaceholder" id="viz1632228797128" style="position: relative"><noscript><a href="#"><img decoding="async" alt="3 Score " src="https://public.tableau.com/static/images/Vi/VitalityIndex-3ScoreSummary2021/3Score/1_rss.png" style="border: none"></a></noscript><object class="tableauViz" style="display:none;"><param name="host_url" value="https%3A%2F%2Fpublic.tableau.com%2F"> <param name="embed_code_version" value="3"> <param name="site_root" value=""><param name="name" value="VitalityIndex-3ScoreSummary2021/3Score"><param name="tabs" value="no"><param name="toolbar" value="yes"><param name="static_image" value="https://public.tableau.com/static/images/Vi/VitalityIndex-3ScoreSummary2021/3Score/1.png"> <param name="animate_transition" value="yes"><param name="display_static_image" value="yes"><param name="display_spinner" value="yes"><param name="display_overlay" value="yes"><param name="display_count" value="yes"><param name="language" value="en-US"></object></div> <script type="text/javascript"> var divElement = document.getElementById('viz1632228797128'); var vizElement = divElement.getElementsByTagName('object')[0]; vizElement.style.width='810px';vizElement.style.height='797px'; var scriptElement = document.createElement('script'); scriptElement.src = 'https://public.tableau.com/javascripts/api/viz_v1.js'; vizElement.parentNode.insertBefore(scriptElement, vizElement); </script> <p><strong>What Metrics are Used for Scoring and how do District Tiers Perform? </strong></p> <p>This chart is a more detailed anal颅ysis of how downtowns in different tiers (estab颅lished, growing, emerging) perform on the metrics that make up each principle.</p> <p><strong>Established </strong>downtowns are home to a large percentage of citywide residents, jobs, and assessed value. <strong>Growing </strong>downtowns are those with the fastest-growing populations and job counts. Finally, <strong>emerging </strong>downtowns show rapid growth in either residents or jobs (though not both), or have begun to show positive signs of growth.</p> <div class="tableauPlaceholder" id="viz1632228811711" style="position: relative"><noscript><a href="#"><img decoding="async" alt="Dashboard 2 " src="https://public.tableau.com/static/images/ZP/ZPD64GWH7/1_rss.png" style="border: none"></a></noscript><object class="tableauViz" style="display:none;"><param name="host_url" value="https%3A%2F%2Fpublic.tableau.com%2F"> <param name="embed_code_version" value="3"> <param name="path" value="shared/ZPD64GWH7"> <param name="toolbar" value="yes"><param name="static_image" value="https://public.tableau.com/static/images/ZP/ZPD64GWH7/1.png"> <param name="animate_transition" value="yes"><param name="display_static_image" value="yes"><param name="display_spinner" value="yes"><param name="display_overlay" value="yes"><param name="display_count" value="yes"><param name="language" value="en-US"></object></div> <script type="text/javascript"> var divElement = document.getElementById('viz1632228811711'); var vizElement = divElement.getElementsByTagName('object')[0]; vizElement.style.width='810px';vizElement.style.height='797px'; var scriptElement = document.createElement('script'); scriptElement.src = 'https://public.tableau.com/javascripts/api/viz_v1.js'; vizElement.parentNode.insertBefore(scriptElement, vizElement); </script> <p> <strong>Key Findings</strong></p> <p><strong>Nearly all downtowns outperformed the national average in vitality. </strong></p> <ul class="wp-block-list"><li>33 out of the 44 downtowns in the study score at or above 50, the national benchmark. (A score above 50 means that a downtown鈥檚 vitality metrics outperform those of the nation as a whole.) The remaining downtowns come within eight points of the national benchmark, which identifies them as performing solidly though slightly below the national average. These results against the national benchmark clearly show downtowns as concentrated centers of vitality. </li></ul> <p><strong>The most vital downtowns have dynamic economies that strongly outperformed the national average.</strong></p> <ul class="wp-block-list"><li>The downtowns scoring highest on Economy all have extremely high job densities. </li></ul> <p><strong>All downtowns can improve on inclusion, but downtowns tracked close to metro averages in being inclusive homes for all residents. </strong></p> <ul class="wp-block-list"><li>Inclusion scores lagged in most districts, not because of a lack of racial diversity, but because of higher costs of living. Compared to residents citywide, downtown residents spend a lower proportion of their incomes on housing costs and transportation. People who want to own their home in downtown, however, face a potentially serious obstacle: the typical downtown offers few affordable ownership options for median-income households. </li></ul> <p><strong>Vitality does not correlate reliably with downtown size. </strong></p> <ul class="wp-block-list"><li>All downtowns can be vital. Although large cities like San Francisco do contain downtowns synonymous with Vibrancy, district size in this study showed no correlation with downtown vitality. The downtowns with the five highest vitality averages varied in size from 1.2 square miles to 5.05 square miles. </li></ul> <p>For more information on methodology, read the <a href="https://downtown.org/wp-content/uploads/2019/10/IDAVI19_Executive-Summary_102419.pdf">Vitality Index documentation</a>. 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