CINXE.COM
What is Net Promoter Score (NPS)? How to Calculate & Interpret
<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><title>What is Net Promoter Score (NPS)? How to Calculate & Interpret</title><meta name="robots" content="index,follow"/><meta property="og:title" content="What is Net Promoter Score (NPS)? How to Calculate & Interpret"/><meta property="og:image" content="//images.ctfassets.net/gwbpo1m641r7/4PuwLmiRfBtIDd9f3h2ntz/e5f9d6340c8576605726a3277a840968/AdobeStock_486356962.jpeg"/><meta name="viewport" content="initial-scale=1.0, width=device-width"/><link rel="apple-touch-icon" sizes="180x180" href="/favicons/apple-touch-icon.png"/><link rel="icon" type="image/png" sizes="32x32" href="/favicons/favicon-32x32.png"/><link rel="icon" type="image/png" sizes="16x16" href="/favicons/favicon-16x16.png"/><link rel="manifest" href="/favicons/site.webmanifest"/><link rel="mask-icon" href="/favicons/safari-pinned-tab.svg" color="#fff"/><link rel="shortcut icon" href="/favicons/favicon.ico"/><meta name="msapplication-TileColor" content="#fff"/><meta name="msapplication-config" content="/favicons/browserconfig.xml"/><meta name="theme-color" content="#fff"/><meta name="csq:id" content="WrDGQymNbx8tXVKwPuh7B"/><meta property="og:title" name="og:title" content="What is Net Promoter Score (NPS)? How to Calculate & Interpret"/><meta property="og:description" name="og:description"/><meta property="og:image" name="og:image" content="//images.ctfassets.net/gwbpo1m641r7/4PuwLmiRfBtIDd9f3h2ntz/e5f9d6340c8576605726a3277a840968/AdobeStock_486356962.jpeg"/><meta name="twitter:site" content="@contentsquare"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:description"/><meta name="twitter:image" content="//images.ctfassets.net/gwbpo1m641r7/4PuwLmiRfBtIDd9f3h2ntz/e5f9d6340c8576605726a3277a840968/AdobeStock_486356962.jpeg"/><link rel="alternate" hrefLang="en" href="https://contentsquare.com/guides/net-promoter-score/"/><link rel="alternate" hrefLang="x-default" href="https://contentsquare.com/guides/net-promoter-score/"/><link rel="preload" as="image" imageSrcSet="//images.ctfassets.net/gwbpo1m641r7/70i6SpOG288lo9QKkNjotQ/31729361d3da33fa7488815dd72d5d12/AdobeStock_486356962.jpeg?w=1920&q=100&fit=fill&fm=avif 1x, //images.ctfassets.net/gwbpo1m641r7/70i6SpOG288lo9QKkNjotQ/31729361d3da33fa7488815dd72d5d12/AdobeStock_486356962.jpeg?w=3840&q=100&fit=fill&fm=avif 2x" fetchpriority="high"/><meta name="next-head-count" content="26"/><script id="cdn-cookie-consent" type="text/javascript" src="https://cdn.cookielaw.org/consent/0bfcfb81-1ab4-4de1-baaa-a22e4094b15d/OtAutoBlock.js"></script><script id="cdn-cookie-template" src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" data-document-language="true" type="text/javascript" data-domain-script="0bfcfb81-1ab4-4de1-baaa-a22e4094b15d"></script><script id="optanon-wrapper">function OptanonWrapper() { }</script><link rel="preload" href="/_next/static/media/7f2e0a5c49f316cf-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><link rel="preload" href="/_next/static/media/45be93e32af366cc-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><link rel="preload" href="/_next/static/media/d873d0d7738ce615-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><link rel="preload" href="/_next/static/media/a34f9d1faa5f3315-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><link rel="preload" href="/_next/static/css/298245f87e4b8cda.css" as="style"/><link rel="stylesheet" href="/_next/static/css/298245f87e4b8cda.css" data-n-g=""/><link rel="preload" href="/_next/static/css/4607fd028f2808fb.css" as="style"/><link rel="stylesheet" href="/_next/static/css/4607fd028f2808fb.css" data-n-p=""/><noscript data-n-css=""></noscript><script defer="" nomodule="" src="/_next/static/chunks/polyfills-42372ed130431b0a.js"></script><script id="optimizely" src="https://cdn.optimizely.com/js/24483460032.js" defer="" data-nscript="beforeInteractive"></script><script defer="" src="/_next/static/chunks/931.5845324099ab322a.js"></script><script src="/_next/static/chunks/webpack-bb74f460913ebf53.js" defer=""></script><script src="/_next/static/chunks/framework-64ad27b21261a9ce.js" defer=""></script><script src="/_next/static/chunks/main-68ad144d7a9b0aad.js" defer=""></script><script src="/_next/static/chunks/pages/_app-edf1fa8b792d7116.js" defer=""></script><script src="/_next/static/chunks/112-54b4bcb7df59d06c.js" defer=""></script><script src="/_next/static/chunks/pages/%5B%5B...slug%5D%5D-4d3c5228b7fe00ae.js" defer=""></script><script src="/_next/static/ium4MmHWVzFwkT3MjRfkv/_buildManifest.js" defer=""></script><script src="/_next/static/ium4MmHWVzFwkT3MjRfkv/_ssgManifest.js" defer=""></script><style id="__jsx-2916698091">:root{--font-NewEdgeRounded:'__NewEdgeRounded_5045de', '__NewEdgeRounded_Fallback_5045de';--font-Inter:'__Inter_60f7b6', '__Inter_Fallback_60f7b6'}</style></head><body><div id="__next"><div></div><div class="jsx-2916698091"><a target="" class="text-13 header-banner-text group relative z-50 flex w-full py-[0.625rem] transition-colors duration-200 ease-out bg-coral-light text-black hover:bg-coral-shade hover:text-white" href="/platform/capabilities/ai/"><div class="container inline-flex items-center justify-between md:justify-center md:space-x-[0.625rem] md:text-center"><div class="h-5 w-5 shrink-0 rounded-full border border-current p-[.3rem] max-md:mr-3"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none"><path d="M1.5 1.16992C1.5 0.893779 1.27614 0.669922 1 0.669922C0.723858 0.669922 0.5 0.893779 0.5 1.16992H1.5ZM11 7.99023L6 5.10348V10.877L11 7.99023ZM0.5 1.16992V4.99023H1.5V1.16992H0.5ZM4 8.49023H6.5V7.49023H4V8.49023ZM0.5 4.99023C0.5 6.92323 2.067 8.49023 4 8.49023V7.49023C2.61929 7.49023 1.5 6.37095 1.5 4.99023H0.5Z" fill="currentColor"></path></svg></div><span>Your Contentsquare platform experience is empowered by our AI innovation. Practical insights, not hype.</span><div class="text-13 relative whitespace-nowrap font-medium max-md:hidden md:!leading-none"><span>Learn more</span><div class="absolute -bottom-0.5 left-0 h-[1.5px] w-full overflow-hidden"><div class="absolute inset-0 bg-current opacity-20"></div><span class="absolute left-1/2 top-0 h-[2px] w-0 -translate-x-1/2 transform bg-black opacity-65 transition-all duration-300 group-hover:w-full group-hover:bg-white"></span></div></div></div></a><header class="sticky inset-x-0 top-0 z-50 h-[3.75rem] w-full border-b transition-all duration-200 will-change-transform border-transparent md:h-16 lg:h-20 bg-white text-black"><div class="container container-large container-full h-full"><div class="flex h-full items-center gap-x-6 lg:gap-x-8 xl:gap-x-12"><div class="relative w-24 cursor-pointer lg:w-[110px]"><a aria-label="Back to Home" class="transition-colors duration-200 ease-in-out " href="/"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 116 34" fill="none" class="will-change-transform"><title>Content Square Logo</title><path d="M7.84885 0.464472C11.6212 0.464472 14.1901 2.8707 14.1901 5.83025V6.15559H11.6538V5.47225C11.6538 4.0088 10.9711 3.06602 9.28025 3.06602H6.19128C4.76049 3.06602 3.62239 4.23678 3.62239 5.63492V10.2526C3.62239 11.6834 4.76049 12.8542 6.19128 12.8542H9.28025C11.0037 12.8542 11.6865 12.1061 11.6865 10.4153V9.76523H14.2227V10.1553C14.2227 12.8215 11.7512 15.4557 7.84885 15.4557C3.94652 15.4557 0.727539 12.1061 0.727539 7.94378C0.726934 3.84613 3.94652 0.464472 7.84885 0.464472ZM1.70237 28.5603L4.23861 28.5276V29.6331C4.23861 30.3811 4.75867 30.9012 5.53938 30.9012H10.4171C11.1978 30.9012 11.7179 30.3811 11.7179 29.6331V29.3077C11.7179 28.5597 11.3599 28.3323 10.8072 28.1696L4.75928 26.3488C3.29583 25.8934 1.9624 24.8853 1.9624 22.7718V22.7065C1.9624 20.3329 4.20595 18.5768 7.94561 18.5768C12.0106 18.5768 14.1241 20.5276 14.1241 23.3245V23.5519H11.5879V22.4785C11.5879 21.7304 11.0999 21.2104 10.2871 21.2104H5.67C4.8893 21.2104 4.36923 21.7304 4.36923 22.4785V23.0312C4.36923 23.6813 4.69457 23.974 5.44262 24.202L10.8084 25.7954C12.8572 26.4135 14.1253 27.3236 14.1253 29.4377C14.1253 31.7792 11.8818 33.5348 8.07683 33.5348C3.81711 33.5348 1.70297 31.4533 1.70297 28.787V28.5603H1.70237ZM18.0271 7.94318C18.0271 3.84613 21.2467 0.463867 25.1484 0.463867C29.0834 0.463867 32.2697 3.84552 32.2697 7.94318C32.2697 12.1055 29.0828 15.4551 25.1484 15.4551C21.2461 15.4551 18.0271 12.1055 18.0271 7.94318ZM25.1157 18.6421C29.0507 18.6421 32.205 21.9917 32.205 26.0887C32.205 27.7469 31.4896 29.503 30.3515 30.8365C30.2862 30.9018 30.2862 31.0318 30.3515 31.0965L32.0423 32.95C32.075 32.9827 32.075 33.0474 32.075 33.08C32.075 33.1774 32.0097 33.2753 31.8796 33.2753H25.1157C21.2134 33.2753 18.0265 29.9257 18.0265 26.0887C18.0271 21.9917 21.214 18.6421 25.1157 18.6421ZM23.4249 30.7064H27.0345L25.0837 28.4629L26.6771 27.0321L28.5306 29.0483C28.628 29.1456 28.758 29.211 28.8886 29.211C29.1487 29.211 29.3767 29.0156 29.3767 28.7229V23.7799C29.3767 22.3491 28.2386 21.1783 26.8078 21.1783H23.4261C21.9953 21.1783 20.8572 22.3491 20.8572 23.7799V28.1049C20.856 29.5357 21.9941 30.7064 23.4249 30.7064ZM23.4902 12.8536H26.8398C28.2706 12.8536 29.4087 11.6828 29.4087 10.252V5.63431C29.4087 4.23618 28.2706 3.06542 26.8398 3.06542H23.4902C22.0594 3.06542 20.9213 4.23618 20.9213 5.63431V10.252C20.9213 11.6828 22.0594 12.8536 23.4902 12.8536ZM36.7901 0.757162H38.9362L44.5621 9.08188C44.8221 9.47194 45.1474 9.63461 45.4401 9.63461C45.8302 9.63461 46.1555 9.34192 46.1555 8.82185L46.1229 0.757162H48.5291V15.1625H46.3829L40.6924 6.77242C40.465 6.41442 40.1397 6.25235 39.847 6.25235C39.4569 6.25235 39.1316 6.57769 39.1316 7.06511V15.1625H36.7901V0.757162ZM52.2367 0.757162H65.9272V2.70802H61.7322C60.8868 2.70802 60.2687 3.32606 60.2687 4.17147V15.1625H57.9272V4.17147C57.9272 3.32606 57.3092 2.70802 56.4638 2.70802H52.2361V0.757162H52.2367ZM70.0242 0.757162H80.2351V2.70802H73.7966C72.9511 2.70802 72.3331 3.32606 72.3331 4.17147V5.30957C72.3331 6.15499 72.9511 6.77302 73.7966 6.77302H79.357V8.59387H72.3652V13.2116H80.5925V15.1625H70.0242V0.757162ZM70.0242 18.8694H77.0155C79.4871 18.8694 81.0479 20.6903 81.0479 22.7065C81.0479 24.0719 80.3325 24.918 79.8445 25.3727C79.6171 25.6001 79.4865 25.7628 79.4865 25.9581C79.4865 26.1208 79.6165 26.3161 79.8118 26.4782C80.4619 26.9982 80.7872 27.6163 80.7872 28.5917V33.2741H78.4137L78.4463 28.5264C78.4463 27.7457 77.9263 27.2256 77.1456 27.2256H73.6333C72.8852 27.2256 72.3652 27.7457 72.3652 28.5264V33.2741H70.0236V18.8694H70.0242ZM73.6986 25.406H75.8121C77.3082 25.406 78.4784 24.6906 78.4784 23.0324C78.4784 21.4716 77.3076 20.8209 75.8121 20.8209H73.6986C72.9505 20.8209 72.3652 21.4063 72.3652 22.1864V24.0399C72.3652 24.7879 72.9505 25.406 73.6986 25.406ZM86.2183 0.757162H88.3645L93.9903 9.08188C94.2504 9.47194 94.5757 9.63461 94.8684 9.63461C95.2584 9.63461 95.5838 9.34192 95.5838 8.82185L95.5511 0.757162H97.9574V15.1625H95.8112L90.1207 6.77242C89.8933 6.41442 89.5679 6.25235 89.2752 6.25235C88.8852 6.25235 88.5598 6.57769 88.5598 7.06511V15.1625H86.2183V0.757162ZM101.567 0.757162H115.388V2.70802H111.062C110.217 2.70802 109.599 3.32606 109.599 4.17147V15.1625H107.258V4.17147C107.258 3.32606 106.639 2.70802 105.794 2.70802H101.566V0.757162H101.567ZM86.2183 18.8694H96.4292V20.8203H89.9906C89.1452 20.8203 88.5272 21.4383 88.5272 22.2838V23.4219C88.5272 24.2673 89.1452 24.8853 89.9906 24.8853H95.5511V26.7062H88.5598V31.3239H96.7872V33.2747H86.2189V18.8694H86.2183ZM60.2681 18.8701H57.9919L52.0414 33.2747H54.5129L56.0084 29.6331H62.2516L63.7471 33.2747H66.2187L60.2681 18.8701ZM56.7564 27.8122L58.4146 23.5198C58.74 22.7071 59.5201 22.7071 59.8454 23.5198L61.5036 27.8122H56.7564ZM36.7907 18.8701H39.1316V28.6576C39.1316 30.2511 40.4323 30.9012 41.4725 30.9012H43.6187C44.9521 30.9012 46.1876 30.1858 46.1876 28.6576V18.8701H48.5285V28.2676C48.5285 31.1618 46.2523 33.5027 42.6432 33.5027C39.0336 33.5027 36.7901 31.1618 36.7901 28.2676V18.8701H36.7907Z" fill="currentColor"></path></svg></a><a class="skip-link text-14 absolute top-[120%] rounded-sm bg-white px-2 text-black" href="/guides/net-promoter-score/#main-content"><span>Skip to content</span></a></div><nav class="hidden flex-col lg:flex"><ul class="flex lg:space-x-5 xl:space-x-[1.75rem]"><li class="relative"><button type="button" aria-label="Open undefined submenu" class="transition-opacity duration-300 hover:opacity-30 false"><span class="main-menu-item">Platform</span></button><div class="submenu-transition left-[-50%] z-[5] w-max origin-top-left text-black lg:absolute lg:top-[200%]" style="transform:scale(0.7) translateX(-14.7%)" aria-hidden="true"><div class="z-10 overflow-hidden rounded-xl pointer-events-none invisible absolute left-0 h-0 w-0 opacity-0"><menu class="max-lg:border-grey-pale grid overflow-hidden max-lg:border-t max-lg:pt-[1.75rem] lg:gap-x-4 lg:w-[62rem] lg:grid-cols-4 xl:w-[65rem]"><div class="relative transition-colors delay-200 duration-200 lg:col-span-1 lg:border-r lg:border-grey-pastel lg:p-3 !border-transparent"><div class="group relative max-lg:flex max-lg:flex-col-reverse lg:p-3"><div class="absolute inset-0"><div class="absolute inset-0 !origin-bottom-left scale-0 transform rounded-lg bg-paleGrey opacity-0 transition duration-500 group-hover:scale-100 group-hover:opacity-100"></div></div><div class="relative aspect-[353/163] w-full overflow-hidden rounded-[0.375rem] lg:mb-6 lg:aspect-[107/72]"><img alt="Platform Overview Thumbnail" loading="lazy" width="213" height="144" decoding="async" data-nimg="1" class="h-full w-full object-cover max-lg:object-left-top" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/4eBqAl49OPbIrSR0ARPhva/1b53816a322556a1f703cd605d57e1d6/Platform_Thumbnail.svg?w=256&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/4eBqAl49OPbIrSR0ARPhva/1b53816a322556a1f703cd605d57e1d6/Platform_Thumbnail.svg?w=640&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/4eBqAl49OPbIrSR0ARPhva/1b53816a322556a1f703cd605d57e1d6/Platform_Thumbnail.svg?w=640&q=100&fit=fill"/></div><div class="relative max-lg:mb-5 max-lg:pr-10"><span class="submenu-card-heading mb-1 max-lg:max-w-[16.25rem] lg:mb-2">Platform Overview</span><p class="text-14 opacity-[.65] max-lg:max-w-[16.25rem] lg:mb-4">Your all-in-one platform for the right digital experience</p><div class="hidden items-center space-x-2 pr-1 text-black lg:inline-flex"><div class="w-[0.625rem] transition duration-200 ease-in-out group-hover:text-coral-shade"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none"><path d="M1.5 1.16992C1.5 0.893779 1.27614 0.669922 1 0.669922C0.723858 0.669922 0.5 0.893779 0.5 1.16992H1.5ZM11 7.99023L6 5.10348V10.877L11 7.99023ZM0.5 1.16992V4.99023H1.5V1.16992H0.5ZM4 8.49023H6.5V7.49023H4V8.49023ZM0.5 4.99023C0.5 6.92323 2.067 8.49023 4 8.49023V7.49023C2.61929 7.49023 1.5 6.37095 1.5 4.99023H0.5Z" fill="currentColor"></path></svg></div><span class="header-ul-link border-b border-black pb-1 transition-colors duration-200 ease-in-out group-hover:border-coral-shade group-hover:text-coral-shade">Explore the platform</span></div><div class="absolute inset-y-0 right-0 my-auto w-4 text-black lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div><a aria-label="Explore the platform" class="absolute inset-0" href="/platform/"></a></div></div><div class="grid gap-y-6 py-6 md:gap-x-[1.75rem] md:grid-cols-7 md:pl-2 lg:col-span-2"><ul class="flex-col space-y-3 md:col-span-4"><li class="space-y-3 rounded-lg max-lg:border max-lg:border-grey-pastel max-lg:p-5 max-lg:pb-4"><div class="group relative transition-colors duration-200 lg:p-3"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 !origin-bottom-left" style="transform:scale(0)"></div></div><div class="z-10 flex space-x-3 lg:items-center lg:rounded-lg"><div class="relative z-10 h-[2.25rem] w-[2.25rem] shrink-0 overflow-hidden rounded-[.25rem] lg:h-8 lg:w-8 lg:rounded-[0.125rem]"><img alt="Experience Analytics Icon" loading="lazy" width="32" height="33" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/1zNQ5Gd3LGGKaEN0Iqh8Uk/24fa9153263087ee32cc4256e6b6aeb1/experience-analytics_Icon.svg?w=32&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/1zNQ5Gd3LGGKaEN0Iqh8Uk/24fa9153263087ee32cc4256e6b6aeb1/experience-analytics_Icon.svg?w=64&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/1zNQ5Gd3LGGKaEN0Iqh8Uk/24fa9153263087ee32cc4256e6b6aeb1/experience-analytics_Icon.svg?w=64&q=100&fit=fill"/></div><div class="relative z-10 max-lg:space-y-1"><div class="relative z-[5] flex items-center space-x-2 lg:mb-1 lg:space-x-0"><span class="submenu-card-heading heading-14">Experience Analytics</span><div class="w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div><p class="text-12 opacity-[.65]">Visualize journeys and level up engagement</p><a aria-label="Experience Analytics" class="absolute inset-0 z-[5]" href="/platform/experience-analytics/"></a></div><div class="relative z-[5] !ml-auto hidden w-4 shrink-0 -translate-x-1 scale-50 opacity-0 transition-[opacity,transform] duration-300 ease-in-out group-hover:translate-x-0 group-hover:scale-100 group-hover:opacity-100 lg:block"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></div></li><li class="space-y-3 rounded-lg max-lg:border max-lg:border-grey-pastel max-lg:p-5 max-lg:pb-4"><div class="group relative transition-colors duration-200 lg:p-3"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 !origin-bottom-left" style="transform:scale(0)"></div></div><div class="z-10 flex space-x-3 lg:items-center lg:rounded-lg"><div class="relative z-10 h-[2.25rem] w-[2.25rem] shrink-0 overflow-hidden rounded-[.25rem] lg:h-8 lg:w-8 lg:rounded-[0.125rem]"><img alt="Product Analytics Icon" loading="lazy" width="32" height="33" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/4YUBF2yJs3o6U1T6xy4Yl7/2f2fa56cc720433ea57f07b92e34f7f6/product-analytics.svg?w=32&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/4YUBF2yJs3o6U1T6xy4Yl7/2f2fa56cc720433ea57f07b92e34f7f6/product-analytics.svg?w=64&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/4YUBF2yJs3o6U1T6xy4Yl7/2f2fa56cc720433ea57f07b92e34f7f6/product-analytics.svg?w=64&q=100&fit=fill"/></div><div class="relative z-10 max-lg:space-y-1"><div class="relative z-[5] flex items-center space-x-2 lg:mb-1 lg:space-x-0"><span class="submenu-card-heading heading-14">Product Analytics</span><div class="w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div><p class="text-12 opacity-[.65]">Get the whole picture of multi-session journeys</p><a aria-label="Product Analytics" class="absolute inset-0 z-[5]" href="/platform/product-analytics/"></a></div><div class="relative z-[5] !ml-auto hidden w-4 shrink-0 -translate-x-1 scale-50 opacity-0 transition-[opacity,transform] duration-300 ease-in-out group-hover:translate-x-0 group-hover:scale-100 group-hover:opacity-100 lg:block"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></div></li><li class="space-y-3 rounded-lg max-lg:border max-lg:border-grey-pastel max-lg:p-5 max-lg:pb-4"><div class="group relative transition-colors duration-200 lg:p-3"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 !origin-bottom-left" style="transform:scale(0)"></div></div><div class="z-10 flex space-x-3 lg:items-center lg:rounded-lg"><div class="relative z-10 h-[2.25rem] w-[2.25rem] shrink-0 overflow-hidden rounded-[.25rem] lg:h-8 lg:w-8 lg:rounded-[0.125rem]"><img alt="Voice Of Customer Icon" loading="lazy" width="32" height="33" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/5mTjvKCNm6NzGsszOzgjGl/634860682d77b8d395e54c3e91496841/VOC_Icon.svg?w=32&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/5mTjvKCNm6NzGsszOzgjGl/634860682d77b8d395e54c3e91496841/VOC_Icon.svg?w=64&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/5mTjvKCNm6NzGsszOzgjGl/634860682d77b8d395e54c3e91496841/VOC_Icon.svg?w=64&q=100&fit=fill"/></div><div class="relative z-10 max-lg:space-y-1"><div class="relative z-[5] flex items-center space-x-2 lg:mb-1 lg:space-x-0"><span class="submenu-card-heading heading-14">Voice of Customer</span><div class="w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div><p class="text-12 opacity-[.65]">Make better decisions with fast user feedback</p><a aria-label="Voice of Customer" class="absolute inset-0 z-[5]" href="/platform/voice-of-customer/"></a></div><div class="relative z-[5] !ml-auto hidden w-4 shrink-0 -translate-x-1 scale-50 opacity-0 transition-[opacity,transform] duration-300 ease-in-out group-hover:translate-x-0 group-hover:scale-100 group-hover:opacity-100 lg:block"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></div></li><li class="space-y-3 rounded-lg max-lg:border max-lg:border-grey-pastel max-lg:p-5 max-lg:pb-4"><div class="group relative transition-colors duration-200 lg:p-3"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 !origin-bottom-left" style="transform:scale(0)"></div></div><div class="z-10 flex space-x-3 lg:items-center lg:rounded-lg"><div class="relative z-10 h-[2.25rem] w-[2.25rem] shrink-0 overflow-hidden rounded-[.25rem] lg:h-8 lg:w-8 lg:rounded-[0.125rem]"><img alt="Experience Monitoring Icon" loading="lazy" width="32" height="33" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/7bX0tCQkpfOsX7rUPdsJsv/6c0ca8717d628c7168e540fd1b1bcea6/Experience_Monitoring_Icon.svg?w=32&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/7bX0tCQkpfOsX7rUPdsJsv/6c0ca8717d628c7168e540fd1b1bcea6/Experience_Monitoring_Icon.svg?w=64&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/7bX0tCQkpfOsX7rUPdsJsv/6c0ca8717d628c7168e540fd1b1bcea6/Experience_Monitoring_Icon.svg?w=64&q=100&fit=fill"/></div><div class="relative z-10 max-lg:space-y-1"><div class="relative z-[5] flex items-center space-x-2 lg:mb-1 lg:space-x-0"><span class="submenu-card-heading heading-14">Experience Monitoring</span><div class="w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div><p class="text-12 opacity-[.65]">Power up performance and remove friction</p><a aria-label="Experience Monitoring" class="absolute inset-0 z-[5]" href="/platform/experience-monitoring/"></a></div><div class="relative z-[5] !ml-auto hidden w-4 shrink-0 -translate-x-1 scale-50 opacity-0 transition-[opacity,transform] duration-300 ease-in-out group-hover:translate-x-0 group-hover:scale-100 group-hover:opacity-100 lg:block"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></div></li></ul><div class="border-grey-pastel max-lg:rounded-lg max-lg:border max-lg:p-5 md:col-span-3"><span class="submenu-heading mb-2 opacity-[.65] lg:mb-4 lg:mt-2 lg:pl-[0.625rem]">Features</span><ul><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Session Replay" class="absolute inset-0 z-20" href="/platform/capabilities/session-replay/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Session Replay Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/nCI0BAucJJyAEr41YWyUy/bb803f6cdd3e95eb6f6173e65747cdf7/Session_Replay_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/nCI0BAucJJyAEr41YWyUy/bb803f6cdd3e95eb6f6173e65747cdf7/Session_Replay_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/nCI0BAucJJyAEr41YWyUy/bb803f6cdd3e95eb6f6173e65747cdf7/Session_Replay_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Session Replay</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Heatmaps" class="absolute inset-0 z-20" href="/platform/capabilities/heatmaps/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Heatmaps Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/1DxfZwGaWOx0bzP72oqmUW/7056b2ca6cfb613bb65bcdc21afb9f7e/Heatmaps_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/1DxfZwGaWOx0bzP72oqmUW/7056b2ca6cfb613bb65bcdc21afb9f7e/Heatmaps_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/1DxfZwGaWOx0bzP72oqmUW/7056b2ca6cfb613bb65bcdc21afb9f7e/Heatmaps_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Heatmaps</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Journey Analysis" class="absolute inset-0 z-20" href="/platform/capabilities/journeys/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Journeys Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/4fUaI1HYOXYt33AhNP0QyJ/afeace35980d614f3827663655b0c3e2/Journeys_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/4fUaI1HYOXYt33AhNP0QyJ/afeace35980d614f3827663655b0c3e2/Journeys_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/4fUaI1HYOXYt33AhNP0QyJ/afeace35980d614f3827663655b0c3e2/Journeys_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Journey Analysis</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Web Analytics" class="absolute inset-0 z-20" href="/platform/web-analytics/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Web Analytics Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/2fgTpATNONFvjWbHqCBQVT/aeaa5b5a042b3704981cf6aaf88d493d/Web_Analytics_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/2fgTpATNONFvjWbHqCBQVT/aeaa5b5a042b3704981cf6aaf88d493d/Web_Analytics_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/2fgTpATNONFvjWbHqCBQVT/aeaa5b5a042b3704981cf6aaf88d493d/Web_Analytics_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Web Analytics</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Error & Frustration" class="absolute inset-0 z-20" href="/platform/capabilities/error-analysis/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Errors Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/2bxEPEPyHz0CzQXq51woc5/41f07db2eb24fb7529102b4f5cb5a2c8/Errors_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/2bxEPEPyHz0CzQXq51woc5/41f07db2eb24fb7529102b4f5cb5a2c8/Errors_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/2bxEPEPyHz0CzQXq51woc5/41f07db2eb24fb7529102b4f5cb5a2c8/Errors_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Error & Frustration</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Mobile" class="absolute inset-0 z-20" href="/platform/capabilities/mobile/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Mobile Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/36s3NutXpY8WqfrXt3IQ6n/666d06f35ae2e1dc3a924612385debff/Mobile_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/36s3NutXpY8WqfrXt3IQ6n/666d06f35ae2e1dc3a924612385debff/Mobile_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/36s3NutXpY8WqfrXt3IQ6n/666d06f35ae2e1dc3a924612385debff/Mobile_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Mobile</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="User Feedback" class="absolute inset-0 z-20" href="/platform/voice-of-customer/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="User Feedback Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/3wX97gLgH40XmSABESC9zR/7dd84b40d581a644dcc98dce99a7638a/User_Feedback_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/3wX97gLgH40XmSABESC9zR/7dd84b40d581a644dcc98dce99a7638a/User_Feedback_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/3wX97gLgH40XmSABESC9zR/7dd84b40d581a644dcc98dce99a7638a/User_Feedback_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">User Feedback</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li></ul></div></div><div class="rounded-lg bg-paleGrey p-5 lg:rounded-l-none lg:p-6"><div class="relative md:h-full"><span class="submenu-heading mb-2 opacity-[.65] lg:mb-4 lg:mt-2 lg:pl-[0.625rem]">Platform</span><ul><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="AI" class="absolute inset-0 z-20" href="/platform/capabilities/ai/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="AI Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/18OrEzOmeKnvmzurw3t5ab/bf2c023d363a88fff0f907c46668e4e7/AI_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/18OrEzOmeKnvmzurw3t5ab/bf2c023d363a88fff0f907c46668e4e7/AI_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/18OrEzOmeKnvmzurw3t5ab/bf2c023d363a88fff0f907c46668e4e7/AI_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">AI</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Integrations & APIs" class="absolute inset-0 z-20" href="/integrations-partners/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Integrations Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/2dp9iCdG7jTansqvvhSRVr/c68e9fc951810e60ff17b02967a3a57b/Integrations_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/2dp9iCdG7jTansqvvhSRVr/c68e9fc951810e60ff17b02967a3a57b/Integrations_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/2dp9iCdG7jTansqvvhSRVr/c68e9fc951810e60ff17b02967a3a57b/Integrations_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Integrations & APIs</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li></ul></div></div></menu></div></div></li><li class="relative"><button type="button" aria-label="Open undefined submenu" class="transition-opacity duration-300 hover:opacity-30 false"><span class="main-menu-item">Solutions</span></button><div class="submenu-transition left-[-50%] z-[5] w-max origin-top-left text-black lg:absolute lg:top-[200%]" style="transform:scale(0.7) translateX(-21.4%)" aria-hidden="true"><div class="z-10 overflow-hidden rounded-xl pointer-events-none invisible absolute left-0 h-0 w-0 opacity-0"><menu class="grid gap-y-5 lg:flex lg:w-[48rem]"><ul class="border-grey-pastel max-lg:rounded-lg max-lg:border max-lg:p-5 max-lg:pb-4 lg:border-r lg:px-[1.1rem] lg:py-6 basis-[38%]"><span class="submenu-heading mb-3 opacity-[.65] md:mb-4 md:pl-[0.625rem]">We’ll help you</span><ul><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Optimize journeys" class="absolute inset-0 z-20" href="/solutions/use-case/optimize-journeys/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Optimise Journeys Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/3CzhuFZP4shpEXp8JEpI25/4d2e8f8a234104bf6ef4c4e0e0f611fe/Optimise_Journeys_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/3CzhuFZP4shpEXp8JEpI25/4d2e8f8a234104bf6ef4c4e0e0f611fe/Optimise_Journeys_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/3CzhuFZP4shpEXp8JEpI25/4d2e8f8a234104bf6ef4c4e0e0f611fe/Optimise_Journeys_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Optimize journeys</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Improve conversion" class="absolute inset-0 z-20" href="/solutions/use-case/improve-conversion/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Improve Conversion Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/5FAt4vEn3sUzddwc2T5aPI/ac892ab54632e57d537142929dd894fd/Improve_Conversion_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/5FAt4vEn3sUzddwc2T5aPI/ac892ab54632e57d537142929dd894fd/Improve_Conversion_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/5FAt4vEn3sUzddwc2T5aPI/ac892ab54632e57d537142929dd894fd/Improve_Conversion_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Improve conversion</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Increase lifetime value" class="absolute inset-0 z-20" href="/solutions/use-case/increase-lifetime-value/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Increase Lifetime Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/jQf7kY82XwvcUhvrzWGAt/c382e41206c0a8c69fb2e6016dd84a12/Increase_Lifetime_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/jQf7kY82XwvcUhvrzWGAt/c382e41206c0a8c69fb2e6016dd84a12/Increase_Lifetime_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/jQf7kY82XwvcUhvrzWGAt/c382e41206c0a8c69fb2e6016dd84a12/Increase_Lifetime_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Increase lifetime value</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Boost A/B testing results" class="absolute inset-0 z-20" href="/solutions/use-case/ab-testing/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Boost A B Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/mgBFXwWsaiiIDXXHtPexB/efc008ff8cfd311d3c660c39efa3b093/Boost_A_B_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/mgBFXwWsaiiIDXXHtPexB/efc008ff8cfd311d3c660c39efa3b093/Boost_A_B_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/mgBFXwWsaiiIDXXHtPexB/efc008ff8cfd311d3c660c39efa3b093/Boost_A_B_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Boost A/B testing results</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Find & fix errors" class="absolute inset-0 z-20" href="/solutions/use-case/find-and-fix-errors/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Find Errors Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/45F4fJIFKSJGUmMFXh5Bsx/fcffbcbeeeecd0f489cee6281d13c77d/Find_Errors_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/45F4fJIFKSJGUmMFXh5Bsx/fcffbcbeeeecd0f489cee6281d13c77d/Find_Errors_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/45F4fJIFKSJGUmMFXh5Bsx/fcffbcbeeeecd0f489cee6281d13c77d/Find_Errors_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Find & fix errors</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Act on feedback" class="absolute inset-0 z-20" href="/solutions/use-case/feedback/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Act on Feedback Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/fSdXzDo0BZAwqA4zKfrkT/2bbc005d2ef89a85934ed38aa1c61d0c/Act_on_Feedback_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/fSdXzDo0BZAwqA4zKfrkT/2bbc005d2ef89a85934ed38aa1c61d0c/Act_on_Feedback_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/fSdXzDo0BZAwqA4zKfrkT/2bbc005d2ef89a85934ed38aa1c61d0c/Act_on_Feedback_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Act on feedback</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li></ul></ul><ul class="border-grey-pastel max-lg:rounded-lg max-lg:border max-lg:p-5 max-lg:pb-4 lg:border-r lg:px-[1.1rem] lg:py-6 basis-[29.53%]"><span class="submenu-heading mb-3 opacity-[.65] md:mb-4 md:pl-[0.625rem]">For Teams</span><ul><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Digital Marketing" class="absolute inset-0 z-20" href="/solutions/teams/digital-marketing/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Digital Marketing Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/5t1Dly1OwsTRUCmH8hIGHQ/9f3923dcacafa6fa2953a21dfbda8c9e/Digital_Marketing_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/5t1Dly1OwsTRUCmH8hIGHQ/9f3923dcacafa6fa2953a21dfbda8c9e/Digital_Marketing_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/5t1Dly1OwsTRUCmH8hIGHQ/9f3923dcacafa6fa2953a21dfbda8c9e/Digital_Marketing_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Digital Marketing</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Product" class="absolute inset-0 z-20" href="/solutions/teams/product/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Product Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/5RhbkqNTlr1oXS1fHgg8Kp/96fe5b1207d026212e741eef00f816e5/Product_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/5RhbkqNTlr1oXS1fHgg8Kp/96fe5b1207d026212e741eef00f816e5/Product_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/5RhbkqNTlr1oXS1fHgg8Kp/96fe5b1207d026212e741eef00f816e5/Product_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Product</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Analytics" class="absolute inset-0 z-20" href="/solutions/teams/analytics/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Analytics Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/2cYX4NeSttp5rTUOXXE98q/0f4aa0dfebb6513e64ae94da554e9ce1/Analytics_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/2cYX4NeSttp5rTUOXXE98q/0f4aa0dfebb6513e64ae94da554e9ce1/Analytics_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/2cYX4NeSttp5rTUOXXE98q/0f4aa0dfebb6513e64ae94da554e9ce1/Analytics_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Analytics</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="eCommerce" class="absolute inset-0 z-20" href="/solutions/teams/ecommerce/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Ecommerce Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/5GKw5XwKzLISIMoUfBBxzf/b3ff49a117b05b431201ba4c34bf23b0/Ecommerce_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/5GKw5XwKzLISIMoUfBBxzf/b3ff49a117b05b431201ba4c34bf23b0/Ecommerce_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/5GKw5XwKzLISIMoUfBBxzf/b3ff49a117b05b431201ba4c34bf23b0/Ecommerce_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">eCommerce</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Design & UX" class="absolute inset-0 z-20" href="/solutions/teams/design-ux/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Icon — Pencil & Ruler" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/4tAs2bqLywqyrTspTmerMH/c213072aed52120bd53067c985f9a056/Design_UX_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/4tAs2bqLywqyrTspTmerMH/c213072aed52120bd53067c985f9a056/Design_UX_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/4tAs2bqLywqyrTspTmerMH/c213072aed52120bd53067c985f9a056/Design_UX_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Design & UX</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Technical & IT" class="absolute inset-0 z-20" href="/solutions/teams/tech-and-it/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Tech IT Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/2MdNK6i7YgQs5HPYXl3jQP/2fd7a7ffc116d2b3424e3778f2a65b24/Tech_IT_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/2MdNK6i7YgQs5HPYXl3jQP/2fd7a7ffc116d2b3424e3778f2a65b24/Tech_IT_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/2MdNK6i7YgQs5HPYXl3jQP/2fd7a7ffc116d2b3424e3778f2a65b24/Tech_IT_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Technical & IT</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li></ul></ul><ul class="border-grey-pastel max-lg:rounded-lg max-lg:border max-lg:p-5 max-lg:pb-4 lg:border-r lg:px-[1.1rem] lg:py-6 lg:!border-0 basis-[32.47%]"><span class="submenu-heading mb-3 opacity-[.65] md:mb-4 md:pl-[0.625rem]">For Industries</span><ul><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="BFSI" class="absolute inset-0 z-20" href="/solutions/industry/banking-and-financial-services/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="BFSI Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/6ASTVgiv7JazqFP5GPLttl/ad5085f12e0dc49d51c4ba37a09f8a2a/BFSI_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/6ASTVgiv7JazqFP5GPLttl/ad5085f12e0dc49d51c4ba37a09f8a2a/BFSI_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/6ASTVgiv7JazqFP5GPLttl/ad5085f12e0dc49d51c4ba37a09f8a2a/BFSI_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">BFSI</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="eCommerce & Retail" class="absolute inset-0 z-20" href="/solutions/industry/ecommerce-retail/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Icon — Shopping Bag" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/27ayXju92YK1eAVrDz7KS/4121cd8fe8fe3269aef306c52d4203af/Ecommerce_Travel_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/27ayXju92YK1eAVrDz7KS/4121cd8fe8fe3269aef306c52d4203af/Ecommerce_Travel_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/27ayXju92YK1eAVrDz7KS/4121cd8fe8fe3269aef306c52d4203af/Ecommerce_Travel_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">eCommerce & Retail</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Tech" class="absolute inset-0 z-20" href="/solutions/industry/tech-saas/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Tech Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/3mMpcixbazz9CsnBM4oX8G/38e99e455067eeb2a14c3fa59c7dbdd0/Tech_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/3mMpcixbazz9CsnBM4oX8G/38e99e455067eeb2a14c3fa59c7dbdd0/Tech_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/3mMpcixbazz9CsnBM4oX8G/38e99e455067eeb2a14c3fa59c7dbdd0/Tech_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Tech</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Travel & Hospitality" class="absolute inset-0 z-20" href="/solutions/industry/travel-hospitality/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Travel Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/1HIDkaNX5suLgYKBXgffF4/04387001a686ef35345fa1d55be0c2ad/Travel_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/1HIDkaNX5suLgYKBXgffF4/04387001a686ef35345fa1d55be0c2ad/Travel_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/1HIDkaNX5suLgYKBXgffF4/04387001a686ef35345fa1d55be0c2ad/Travel_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Travel & Hospitality</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="B2B" class="absolute inset-0 z-20" href="/solutions/industry/b2b/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="B2B Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/cl97CnWwAtG4I597SkQ4c/c2f490931c6b24ffb871f9455a0ad476/B2B_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/cl97CnWwAtG4I597SkQ4c/c2f490931c6b24ffb871f9455a0ad476/B2B_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/cl97CnWwAtG4I597SkQ4c/c2f490931c6b24ffb871f9455a0ad476/B2B_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">B2B</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Public Sector" class="absolute inset-0 z-20" href="/solutions/industry/public-sector/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Public Sector Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/5x4SrmYiowLbOh565xKhWi/131aa53efdac765170018a3de95baf35/Public_Sector_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/5x4SrmYiowLbOh565xKhWi/131aa53efdac765170018a3de95baf35/Public_Sector_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/5x4SrmYiowLbOh565xKhWi/131aa53efdac765170018a3de95baf35/Public_Sector_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Public Sector</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li></ul></ul></menu></div></div></li><li><a class="transition-opacity duration-300 hover:opacity-30" href="/customers/"><span class="main-menu-item">Customers</span></a></li><li class="relative"><button type="button" aria-label="Open undefined submenu" class="transition-opacity duration-300 hover:opacity-30 false"><span class="main-menu-item">Resources</span></button><div class="submenu-transition left-[-50%] z-[5] w-max origin-top-left text-black lg:absolute lg:top-[200%]" style="transform:scale(0.7) translateX(-34.8%)" aria-hidden="true"><div class="z-10 overflow-hidden rounded-xl pointer-events-none invisible absolute left-0 h-0 w-0 opacity-0"><menu class="grid overflow-hidden rounded-lg max-lg:gap-y-4 lg:w-[57.375rem] lg:grid-cols-3"><div class="lg:border-r lg:border-grey-pastel lg:p-6"><div class="relative mb-4 aspect-[247/145] w-full overflow-hidden rounded-lg md:mb-5"><img alt="Resources Menu Thumbnail" loading="lazy" width="247" height="145" decoding="async" data-nimg="1" class="h-full w-full object-cover" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/5icjHvgMtFOl1VEplPE28O/903168c844941437ac9005c2f31edd1e/Resources_Menu_Thumbnail.svg?w=256&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/5icjHvgMtFOl1VEplPE28O/903168c844941437ac9005c2f31edd1e/Resources_Menu_Thumbnail.svg?w=640&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/5icjHvgMtFOl1VEplPE28O/903168c844941437ac9005c2f31edd1e/Resources_Menu_Thumbnail.svg?w=640&q=100&fit=fill"/></div><div class="max-lg:rounded-lg max-lg:border max-lg:border-grey-pastel max-lg:p-5 max-lg:pb-4"><span class="submenu-heading mb-3 opacity-[.65]">Resource By Type</span><ul class=""><li><a class="group flex items-center p-1 max-lg:justify-between max-lg:space-x-3 max-lg:px-0" target="" aria-label="Blog" href="/blog/"><span class="text-14">Blog</span><div class="w-4 shrink-0 transform transition-transform md:mt-px md:group-hover:translate-x-0.5"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></a></li><li><a class="group flex items-center p-1 max-lg:justify-between max-lg:space-x-3 max-lg:px-0" target="" aria-label="Guides" href="/guides/"><span class="text-14">Guides</span><div class="w-4 shrink-0 transform transition-transform md:mt-px md:group-hover:translate-x-0.5"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></a></li><li><a class="group flex items-center p-1 max-lg:justify-between max-lg:space-x-3 max-lg:px-0" target="" aria-label="eBooks & Reports" href="/ebooks-reports/"><span class="text-14">eBooks & Reports</span><div class="w-4 shrink-0 transform transition-transform md:mt-px md:group-hover:translate-x-0.5"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></a></li><li><a class="group flex items-center p-1 max-lg:justify-between max-lg:space-x-3 max-lg:px-0" target="" aria-label="Events & Webinars" href="/events/"><span class="text-14">Events & Webinars</span><div class="w-4 shrink-0 transform transition-transform md:mt-px md:group-hover:translate-x-0.5"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></a></li></ul></div></div><ul class="max-lg:divide-y max-lg:divide-grey-pastel lg:space-y-3 lg:border-r lg:border-grey-pastel lg:p-6"><li class="space-y-3 max-lg:py-5 max-lg:first:pt-4 max-lg:last:pb-4 lg:rounded-lg"><div class="group relative transition-colors duration-200 lg:p-3"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 !origin-bottom-left" style="transform:scale(0)"></div></div><div class="z-10 flex space-x-3 lg:items-center lg:rounded-lg"><div class="relative z-10 h-[2.25rem] w-[2.25rem] shrink-0 overflow-hidden rounded-[.25rem] lg:h-8 lg:w-8 lg:rounded-[0.125rem]"><img alt="CX-Circle Icon" loading="lazy" width="32" height="32" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/KSJbG3H19iaX09R6AA4Cy/c5aa2d2d3a26fb865f823ef9c0e8f898/CX-Circle_Icon.svg?w=32&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/KSJbG3H19iaX09R6AA4Cy/c5aa2d2d3a26fb865f823ef9c0e8f898/CX-Circle_Icon.svg?w=64&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/KSJbG3H19iaX09R6AA4Cy/c5aa2d2d3a26fb865f823ef9c0e8f898/CX-Circle_Icon.svg?w=64&q=100&fit=fill"/></div><div class="relative z-10 max-lg:space-y-1"><div class="relative z-[5] flex items-center space-x-2 lg:mb-1 lg:space-x-0"><span class="submenu-card-heading heading-14">CX Circle</span><div class="w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div><p class="text-12 opacity-[.65]">Your go-to event for all things customer experience</p><a aria-label="CX Circle" class="absolute inset-0 z-[5]" href="/cx-circle/"></a></div><div class="relative z-[5] !ml-auto hidden w-4 shrink-0 -translate-x-1 scale-50 opacity-0 transition-[opacity,transform] duration-300 ease-in-out group-hover:translate-x-0 group-hover:scale-100 group-hover:opacity-100 lg:block"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></div></li><li class="space-y-3 max-lg:py-5 max-lg:first:pt-4 max-lg:last:pb-4 lg:rounded-lg"><div class="group relative transition-colors duration-200 lg:p-3"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 !origin-bottom-left" style="transform:scale(0)"></div></div><div class="z-10 flex space-x-3 lg:items-center lg:rounded-lg"><div class="relative z-10 h-[2.25rem] w-[2.25rem] shrink-0 overflow-hidden rounded-[.25rem] lg:h-8 lg:w-8 lg:rounded-[0.125rem]"><img alt="Community Icon" loading="lazy" width="32" height="32" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/6rYoqnBkkbaR7OpPfiVg14/a782bfb1afeb215490d28667eabbba5b/Community_Icon.svg?w=32&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/6rYoqnBkkbaR7OpPfiVg14/a782bfb1afeb215490d28667eabbba5b/Community_Icon.svg?w=64&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/6rYoqnBkkbaR7OpPfiVg14/a782bfb1afeb215490d28667eabbba5b/Community_Icon.svg?w=64&q=100&fit=fill"/></div><div class="relative z-10 max-lg:space-y-1"><div class="relative z-[5] flex items-center space-x-2 lg:mb-1 lg:space-x-0"><span class="submenu-card-heading heading-14">Community</span><div class="w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div><p class="text-12 opacity-[.65]">Share tips and tricks with other Contentsquare users</p><a aria-label="Community" class="absolute inset-0 z-[5]" href="https://community.contentsquare.com/private/login"></a></div><div class="relative z-[5] !ml-auto hidden w-4 shrink-0 -translate-x-1 scale-50 opacity-0 transition-[opacity,transform] duration-300 ease-in-out group-hover:translate-x-0 group-hover:scale-100 group-hover:opacity-100 lg:block"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></div></li></ul><div class="relative space-y-6 p-5 max-lg:rounded-t-lg max-lg:pb-4 lg:p-6 lg:pr-5"><div class="absolute inset-0 bg-paleGrey max-lg:rounded-t-lg"></div><div class="!mt-0"><span class="submenu-heading mb-2 opacity-[.65] md:mb-3 lg:pl-[0.625rem]">Using Contentsquare</span><ul><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="_blank" aria-label="Help Center" class="absolute inset-0 z-20" href="https://support.contentsquare.com/hc/en-gb"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Help Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/3ngFpRD1Q0ElS4tHDxkG13/e5d6dc26c003b54cb4fc61a342036945/Help_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/3ngFpRD1Q0ElS4tHDxkG13/e5d6dc26c003b54cb4fc61a342036945/Help_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/3ngFpRD1Q0ElS4tHDxkG13/e5d6dc26c003b54cb4fc61a342036945/Help_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Help Center</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="_blank" aria-label="Learning Hub" class="absolute inset-0 z-20" href="https://learn.contentsquare.com/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Learning Hub Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/7tPlAr0gDqGMmBvROSHdfd/2082e7fda83d23ee5e60d58acf00a90e/Learning_Hub_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/7tPlAr0gDqGMmBvROSHdfd/2082e7fda83d23ee5e60d58acf00a90e/Learning_Hub_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/7tPlAr0gDqGMmBvROSHdfd/2082e7fda83d23ee5e60d58acf00a90e/Learning_Hub_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Learning Hub</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Partner Ecosystem" class="absolute inset-0 z-20" href="/partner-ecosystem/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="On Demand Participants Icon" loading="lazy" width="32" height="32" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/77aw5SBHAwFOJOLYnOsEww/786f9223d0cc72de0e66de0d5a820869/On_Demand_Participants_Icon.svg?w=32&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/77aw5SBHAwFOJOLYnOsEww/786f9223d0cc72de0e66de0d5a820869/On_Demand_Participants_Icon.svg?w=64&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/77aw5SBHAwFOJOLYnOsEww/786f9223d0cc72de0e66de0d5a820869/On_Demand_Participants_Icon.svg?w=64&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Partner Ecosystem</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li></ul></div></div></menu></div></div></li><li><a class="transition-opacity duration-300 hover:opacity-30" href="/pricing/"><span class="main-menu-item">Pricing</span></a></li></ul></nav><div class="ml-auto hidden items-center gap-x-4 md:flex xl:gap-x-6"><div class="flex gap-x-2.5 xl:gap-x-3"><a target="" href="/request-a-demo/"><div class="group relative inline-flex justify-center overflow-hidden rounded-[8rem] px-4 py-[0.6875rem] text-center transition-[background-color,color,opacity,border] duration-300 md:px-5 md:py-[.6875rem] border border-black text-black hover:bg-black hover:text-white"><span class="button-type transition-transform duration-200 group-hover:-translate-y-10">Book a demo</span><div class="absolute inset-0 flex translate-y-full transform items-center justify-center transition-transform duration-200 group-hover:translate-y-0"><span class="button-type">Book a demo</span></div></div></a><a target="_blank" href="https://insights.hotjar.com/register?cs_lite=1&utm_source=csq_website"><div class="group relative inline-flex justify-center overflow-hidden rounded-[8rem] px-4 py-[0.6875rem] text-center transition-[background-color,color,opacity,border] duration-300 md:px-5 md:py-[.6875rem] border border-transparent bg-coral-shade text-white hover:bg-coral-dark"><span class="button-type transition-transform duration-200 group-hover:-translate-y-10">Start for free</span><div class="absolute inset-0 flex translate-y-full transform items-center justify-center transition-transform duration-200 group-hover:translate-y-0"><span class="button-type">Start for free</span></div></div></a></div></div><div class="ml-auto md:ml-0 lg:hidden"><div class="" aria-label="Show menu" role="button" tabindex="0"><div class="relative h-6 w-6"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 28 28" fill="none"><path d="M1 2H27V4.88889H1V2ZM1 12.1111H27V15H1V12.1111ZM1 22.2222H27V25.1111H1V22.2222Z" fill="currentColor"></path></svg></div></div></div></div></div></header><main id="main-content" tabindex="-1" class="jsx-2916698091"><nav class="z-[15] w-full bg-lilac-pastel py-3 md:sticky md:top-[3.7rem] md:top-16 lg:top-20"><div class="container-large container"><div class="relative flex w-full justify-center"><div class="absolute inset-y-0 left-0 w-20 bg-gradient-to-r from-lilac-pastel transition-opacity duration-300 sm:w-28 lg:w-40 opacity-0"></div><ul class="hide-scrollbar flex gap-x-3 overflow-x-auto whitespace-nowrap"><li><a class="text-16 block rounded-full border border-lilac-light px-4 py-2.5 text-center font-medium !leading-none text-black transition-colors duration-300 hover:border-midnight hover:bg-midnight hover:text-white sm:px-5 sm:py-3" href="/guides/net-promoter-score/">What is Net Promoter Score (NPS)? How to Calculate & Interpret</a></li><li><a class="text-16 block rounded-full border border-lilac-light px-4 py-2.5 text-center font-medium !leading-none text-black transition-colors duration-300 hover:border-midnight hover:bg-midnight hover:text-white sm:px-5 sm:py-3" href="/guides/net-promoter-score/good-score-benchmark/">Net Promoter Score (NPS) Benchmarks: What is a Good NPS?</a></li><li><a class="text-16 block rounded-full border border-lilac-light px-4 py-2.5 text-center font-medium !leading-none text-black transition-colors duration-300 hover:border-midnight hover:bg-midnight hover:text-white sm:px-5 sm:py-3" href="/guides/net-promoter-score/calculate/">How to Calculate Net Promoter Score (NPS): Formula + Methods</a></li><li><a class="text-16 block rounded-full border border-lilac-light px-4 py-2.5 text-center font-medium !leading-none text-black transition-colors duration-300 hover:border-midnight hover:bg-midnight hover:text-white sm:px-5 sm:py-3" href="/guides/net-promoter-score/improve/">6 Steps to Improve Your Net Promoter Score</a></li><li><a class="text-16 block rounded-full border border-lilac-light px-4 py-2.5 text-center font-medium !leading-none text-black transition-colors duration-300 hover:border-midnight hover:bg-midnight hover:text-white sm:px-5 sm:py-3" href="/guides/net-promoter-score/analysis/">NPS Analysis: 5 Ways to Analyze Your NPS Results</a></li><li><a class="text-16 block rounded-full border border-lilac-light px-4 py-2.5 text-center font-medium !leading-none text-black transition-colors duration-300 hover:border-midnight hover:bg-midnight hover:text-white sm:px-5 sm:py-3" href="/guides/net-promoter-score/question/">Find your Net Promoter Score with these survey questions</a></li><li><a class="text-16 block rounded-full border border-lilac-light px-4 py-2.5 text-center font-medium !leading-none text-black transition-colors duration-300 hover:border-midnight hover:bg-midnight hover:text-white sm:px-5 sm:py-3" href="/guides/net-promoter-score/set-up-survey/">How to set up an NPS survey with Contentsquare</a></li><li><a class="text-16 block rounded-full border border-lilac-light px-4 py-2.5 text-center font-medium !leading-none text-black transition-colors duration-300 hover:border-midnight hover:bg-midnight hover:text-white sm:px-5 sm:py-3" href="/guides/net-promoter-score/tracking/">Tracking your NPS: why it matters and how it’s done</a></li></ul><div class="absolute inset-y-0 right-0 w-20 bg-gradient-to-l from-lilac-pastel transition-opacity duration-300 sm:w-28 lg:w-40 opacity-0"></div></div></div></nav><section class="container-large container space-y-6 pt-10 sm:space-y-8 sm:pt-12 md:space-y-16 lg:pt-20"><div class="space-y-10"><div class="mx-auto flex w-full max-w-[42.375rem] flex-col items-center"><div class="text-14 font-medium !leading-none text-black/80"><span class="mr-1 text-lilac-dark">Guide</span><span><span class="text-grey-light">—</span> <!-- -->15<!-- --> <!-- -->min read</span></div><h1 class="text-h1 mt-6 text-center sm:mt-8">What is Net Promoter Score (NPS)? How to Calculate & Interpret</h1><p class="text-20 mx-auto mt-4 w-full max-w-[38.75rem] text-center text-black/80">Complete guide to get started with NPS: what it is, why it's important, how to run the NPS survey, and how to analyze the results (with a case study).</p></div></div><div class="relative aspect-[1320/688] overflow-hidden rounded-xl bg-grey-pastel"><img alt="What is Net Promoter Score (NPS)? How to Calculate & Interpret — Cover Image" fetchpriority="high" width="1320" height="688" decoding="async" data-nimg="1" class="h-full w-full object-cover" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/70i6SpOG288lo9QKkNjotQ/31729361d3da33fa7488815dd72d5d12/AdobeStock_486356962.jpeg?w=1920&q=100&fit=fill&fm=avif 1x, //images.ctfassets.net/gwbpo1m641r7/70i6SpOG288lo9QKkNjotQ/31729361d3da33fa7488815dd72d5d12/AdobeStock_486356962.jpeg?w=3840&q=100&fit=fill&fm=avif 2x" src="//images.ctfassets.net/gwbpo1m641r7/70i6SpOG288lo9QKkNjotQ/31729361d3da33fa7488815dd72d5d12/AdobeStock_486356962.jpeg?w=3840&q=100&fit=fill&fm=avif"/><div class="absolute z-10 !h-fit false bg-white text-white " style="border-radius:12px 0 0 0;height:2rem;bottom:0px;right:0px;width:0px"><div class="absolute transition-all delay-150 duration-500" style="height:12px;width:12px;transform:rotate(-90deg);right:0;bottom:100%;opacity:0"><svg width="100%" height="100%" viewBox="0 0 100 100" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_4240_4255)"><path d="M0 0V100H100C44.8 100 0 55.2 0 0Z" fill="currentColor"></path></g><defs><clipPath id="clip0_4240_4255"><rect width="100" height="100" fill="currentColor"></rect></clipPath></defs></svg></div><div class="absolute transition-all delay-150 duration-500" style="height:12px;width:12px;transform:rotate(-90deg);right:100%;bottom:0;opacity:0"><svg width="100%" height="100%" viewBox="0 0 100 100" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_4240_4255)"><path d="M0 0V100H100C44.8 100 0 55.2 0 0Z" fill="currentColor"></path></g><defs><clipPath id="clip0_4240_4255"><rect width="100" height="100" fill="currentColor"></rect></clipPath></defs></svg></div><div class="aspect-[80/44] h-6 md:h-11"></div></div></div></section><section class="pb-16 pt-12 sm:pt-16 md:pb-164 lg:pt-24 xl:pt-164"><div class="container-large container grid gap-10 md:grid-cols-12 md:flex-row md:gap-6"><div class="md:col-span-3"><aside class="w-full shrink-0 self-start md:sticky md:top-32 lg:top-40 md:max-w-[19.5rem] md:pr-3 lg:pr-6 !pr-0 lg:max-w-[16rem]"><nav class="space-y-4 max-md:hidden xl:pr-8 mb-8 border-b border-black/5 pb-6 lg:pb-10"><div class="text-14 text-black/[.65]">Table of contents</div><ul class="space-y-3"><li class="text-16 font-medium"><button type="button" class="relative inline-block cursor-pointer text-left text-black/80 transition-[color] duration-1000 hover:text-coral-dark"><span>What is Net Promoter Score (NPS)?</span></button></li><li class="text-16 font-medium"><button type="button" class="relative inline-block cursor-pointer text-left text-black/80 transition-[color] duration-1000 hover:text-coral-dark"><span>How to calculate NPS</span></button></li><li class="text-16 font-medium"><button type="button" class="relative inline-block cursor-pointer text-left text-black/80 transition-[color] duration-1000 hover:text-coral-dark"><span>How to interpret Net Promoter Score®</span></button></li><li class="text-16 font-medium"><button type="button" class="relative inline-block cursor-pointer text-left text-black/80 transition-[color] duration-1000 hover:text-coral-dark"><span>How to run surveys and collect NPS feedback</span></button></li><li class="text-16 font-medium"><button type="button" class="relative inline-block cursor-pointer text-left text-black/80 transition-[color] duration-1000 hover:text-coral-dark"><span>How to read your NPS results</span></button></li><li class="text-16 font-medium"><button type="button" class="relative inline-block cursor-pointer text-left text-black/80 transition-[color] duration-1000 hover:text-coral-dark"><span>Measuring product satisfaction: An NPS use case</span></button></li><li class="text-16 font-medium"><button type="button" class="relative inline-block cursor-pointer text-left text-black/80 transition-[color] duration-1000 hover:text-coral-dark"><span>NPS in a nutshell</span></button></li><li class="text-16 font-medium"><button type="button" class="relative inline-block cursor-pointer text-left text-black/80 transition-[color] duration-1000 hover:text-coral-dark"><span>Frequently asked questions about NPS</span></button></li></ul></nav><div class="mb-8 grid gap-y-6"><div class="grid gap-y-2 border-b border-black/5 pb-6"><span class="text-14 opacity-65">Published</span><span class="text-16">October 08, 2024</span></div></div><div class="flex flex-col gap-3 lg:flex-row lg:items-center"><div class="text-14 text-black/[.65]">Share article</div><div class="flex gap-x-1.5 text-black"></div></div></aside></div><div class="md:col-span-8 lg:col-span-7"><article><div class="prose prose-616"><p class="">Net Promoter Score® (NPS®) is a customer loyalty and satisfaction measurement taken by asking customers how likely they are to recommend your product or service to others on a scale of 0-10—but there’s a lot more to the story than that.</p><div class="not-prose lg:py-4 my-8 md:my-12 lg:my-20"><div class="relative rounded-xl bg-coral-dark text-white px-6 py-7 sm:p-8 lg:px-[3.25rem] lg:py-12"><h2 class="text-h5 text-white">Set up an NPS survey today</h2><p class="text-16 mb-4 mt-2 w-full max-w-[25.9375rem] text-white/80 md:mb-6">Set up an NPS survey on your website with Contentsquare. Find out how likely your customers are to recommend you, and improve their experience—and your bottom line.</p><ul class="flex space-x-3 sm:space-y-0 "><li class="unstyled-li"><a href="https://contentsquare.com/pricing?utm_source=content_guide" target="_blank" rel="noreferrer" class="group inline-flex"><div class="group relative inline-flex justify-center overflow-hidden rounded-[8rem] px-4 py-[0.6875rem] text-center transition-[background-color,color,opacity,border] duration-300 md:px-5 md:py-[.8125rem] border border-transparent bg-white text-black hover:border-white hover:bg-transparent hover:text-white"><span class="button-type transition-transform duration-200 group-hover:-translate-y-10">Sign up</span><div class="absolute inset-0 flex translate-y-full transform items-center justify-center transition-transform duration-200 group-hover:translate-y-0"><span class="button-type">Sign up</span></div></div></a></li></ul><div class="absolute z-10 !h-fit false bg-white text-white " style="border-radius:12px 0 0 0;height:2rem;bottom:0px;right:0px;width:0px"><div class="absolute transition-all delay-150 duration-500" style="height:12px;width:12px;transform:rotate(-90deg);right:0;bottom:100%;opacity:0"><svg width="100%" height="100%" viewBox="0 0 100 100" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_4240_4255)"><path d="M0 0V100H100C44.8 100 0 55.2 0 0Z" fill="currentColor"></path></g><defs><clipPath id="clip0_4240_4255"><rect width="100" height="100" fill="currentColor"></rect></clipPath></defs></svg></div><div class="absolute transition-all delay-150 duration-500" style="height:12px;width:12px;transform:rotate(-90deg);right:100%;bottom:0;opacity:0"><svg width="100%" height="100%" viewBox="0 0 100 100" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_4240_4255)"><path d="M0 0V100H100C44.8 100 0 55.2 0 0Z" fill="currentColor"></path></g><defs><clipPath id="clip0_4240_4255"><rect width="100" height="100" fill="currentColor"></rect></clipPath></defs></svg></div><div class="aspect-[80/44] h-7 md:h-12"></div></div></div></div><h2 id="what-is-net-promoter-score-nps" class="">What is Net Promoter Score (NPS)?</h2><p class="">Net Promoter Score® (NPS) is a measure used to gauge customer loyalty, satisfaction, and enthusiasm with a company, calculated by asking customers one question: “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?” Aggregate NPS scores help businesses improve upon service, customer support, delivery, etc. for increased customer loyalty.</p><figure class="prose-image my-8 md:my-[3.75rem]"><img alt="2024 10 unnamed-86.jpg" loading="lazy" width="750" height="152" decoding="async" data-nimg="1" class="w-full rounded-lg" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/6NEqzOycfEaA2rEg9nnPS9/45ed874da45f3357151785b82c45fb57/unnamed-86.jpg?w=750&q=100&fit=fill&fm=avif 1x, //images.ctfassets.net/gwbpo1m641r7/6NEqzOycfEaA2rEg9nnPS9/45ed874da45f3357151785b82c45fb57/unnamed-86.jpg?w=1920&q=100&fit=fill&fm=avif 2x" src="//images.ctfassets.net/gwbpo1m641r7/6NEqzOycfEaA2rEg9nnPS9/45ed874da45f3357151785b82c45fb57/unnamed-86.jpg?w=1920&q=100&fit=fill&fm=avif"/></figure><p class="">As a business metric, NPS helps companies of all sizes organize around a mission-critical goal—increase their score by earning more enthusiastic customers—that can be easily tracked and quantified over time.</p><h3>Why is NPS important?</h3><p class="">NPS can be used as a predictor of business growth. When your company’s NPS is high (or, at least, higher than the industry average), you know that you have a healthy relationship with customers who are likely to act as evangelists for the brand, fuel word of mouth, and generate a positive growth cycle.</p><p class="">NPS is a valuable metric on a strategic level, but by itself, the score is not enough to be useful or paint a complete picture. The overall NPS system is important because it allows businesses to:</p><ul class="custom-ul"><li class="custom-li"><p class="">Ask follow-up questions as part of the standard NPS survey. By asking customers why they've given a specific score, organizations of any size can understand what they're doing well and where they could improve.</p></li><li class="custom-li"><p class="">Track and quantify a score over time, creating internal benchmarks</p></li><li class="custom-li"><p class="">Rally all employees around one mission-critical objective: earning more enthusiastic customers</p></li></ul><h2 id="how-to-calculate-nps" class="">How to calculate NPS</h2><figure class="prose-image my-8 md:my-[3.75rem]"><img alt="2024 10 unnamed-87.jpg" loading="lazy" width="750" height="150" decoding="async" data-nimg="1" class="w-full rounded-lg" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/1GbNqtXieeFm3AjclMJW9S/8f86c25abb564a0bc8a7eaeb80e5c327/unnamed-87.jpg?w=750&q=100&fit=fill&fm=avif 1x, //images.ctfassets.net/gwbpo1m641r7/1GbNqtXieeFm3AjclMJW9S/8f86c25abb564a0bc8a7eaeb80e5c327/unnamed-87.jpg?w=1920&q=100&fit=fill&fm=avif 2x" src="//images.ctfassets.net/gwbpo1m641r7/1GbNqtXieeFm3AjclMJW9S/8f86c25abb564a0bc8a7eaeb80e5c327/unnamed-87.jpg?w=1920&q=100&fit=fill&fm=avif"/></figure><p class="">NPS is calculated by subtracting the percentage of customers who answer the NPS question with a 6 or lower (known as ‘detractors’) from the percentage of customers who answer with a 9 or 10 (known as ‘promoters’).</p><p class="">👉Read about other customer experience (CX) metrics you can use alongside NPS to increase your understanding of customers</p><h3>Net Promoter Score® scale: detractors, passives, promoters</h3><p class="">In the Net Promoter System®, customers are categorized into three groups—promoters, detractors, or passives—depending on how they answer the standard question, “How likely are you to recommend us?”:</p><figure class="prose-image my-8 md:my-[3.75rem]"><img alt="2024 10 unnamed-88.jpg" loading="lazy" width="750" height="262" decoding="async" data-nimg="1" class="w-full rounded-lg" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/6UAqOB3qVPgSVBL4KEEwDy/999ffe3d41a6cf4f8f89c02006f52d40/unnamed-88.jpg?w=750&q=100&fit=fill&fm=avif 1x, //images.ctfassets.net/gwbpo1m641r7/6UAqOB3qVPgSVBL4KEEwDy/999ffe3d41a6cf4f8f89c02006f52d40/unnamed-88.jpg?w=1920&q=100&fit=fill&fm=avif 2x" src="//images.ctfassets.net/gwbpo1m641r7/6UAqOB3qVPgSVBL4KEEwDy/999ffe3d41a6cf4f8f89c02006f52d40/unnamed-88.jpg?w=1920&q=100&fit=fill&fm=avif"/></figure><p class="">Promoters (score of 9 and 10) represent a company’s most enthusiastic and loyal customers: these people are likely to act as brand ambassadors, enhance a brand’s online reputation, and increase referral flows, helping fuel the company's growth.</p><p class="">Detractors (score of 0 to 6, included) are unlikely to recommend a company or product to others, probably won’t stick around or repeat purchases, and—worse—could actively discourage potential customers from a business.</p><p class="">Passives (score of 7 or 8) are not actively recommending a brand, but are also unlikely to damage it with negative word of mouth. Although they are not included in the NPS calculation, passives are very close to being promoters (particularly when they give a score of 8), so it always makes strategic sense to spend time investigating what to do to win them over.</p><h2 id="how-to-interpret-net-promoter-scorer" class="">How to interpret Net Promoter Score®</h2><p class="">Net Promoter Score® is always expressed as a number from -100 to 100; the score is negative when a company has more detractors than promoters, and positive in the opposite situation.</p><p class="">In the Net Promoter System®, average scores vary greatly between industries:</p><ul class="custom-ul"><li class="custom-li"><p class="">A US-based study by the Temkin group saw average NPS values ranging between 0 (internet and TV service providers) and 39 (auto dealers)</p></li><li class="custom-li"><p class="">Another US-based study by Temkin found NPS averages ranging between -1 (Internet service providers) and 65 (department/specialty stores).</p></li></ul><p class="">Knowing NPS averages by industry helps to understand how key competitors in a specific market are doing and gives extra context to what counts as a ‘good’ or ‘bad’ score.</p><h3>What is a good NPS score?</h3><p class="">Given the available -100 to +100 range, any score above 0 reads as ‘good’ because it indicates that a business has more promoters than detractors.</p><p class="">Top-notch companies generally have an NPS of 70 and above, but if you think this is the domain of all big, global companies, think again: in 2018, Amazon had an NPS of 54, Google 53, and Apple 49.</p><p class="">A perfect score of 100 indicates that every survey respondent would recommend a company to someone else—a score that nobody has ever achieved.</p><h3>What is a bad NPS score?</h3><p class="">Any score below 0 indicates that a business has more detractors than promoters. Here’s where industry NPS benchmarks like the ones mentioned above are useful: while an NPS score of -3 may seem bad in isolation, it’s hard to interpret it without comparable scores from key industry players—if the industry average was -10, suddenly the score wouldn't look as bad.</p><p class="">This said, even if the bar is set low, a negative NPS is a sign that a business has some serious work to do to improve the situation, reduce the number of unhappy customers, and generate more promoters.</p><h2 id="how-to-run-surveys-and-collect-nps-feedback" class="">How to run surveys and collect NPS feedback</h2><p class="">If you're interested in calculating and tracking NPS for your business, the first step is to run an NPS survey to collect customer feedback. You can choose between two main ways of doing it, depending on whether you want to ask for in-the-moment feedback or collect it sometime after a customer has had any experience with your company.</p><figure class="prose-image my-8 md:my-[3.75rem]"><img alt="[Visual] NPS" loading="lazy" width="1586" height="1056" decoding="async" data-nimg="1" class="w-full rounded-lg" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/obOk6WuHi3X1yOc71De73/232ec64f77517471146b0281855cc9b6/Screenshot_2024-11-04_at_21.56.17.png?w=1920&q=100&fit=fill&fm=avif 1x, //images.ctfassets.net/gwbpo1m641r7/obOk6WuHi3X1yOc71De73/232ec64f77517471146b0281855cc9b6/Screenshot_2024-11-04_at_21.56.17.png?w=3840&q=100&fit=fill&fm=avif 2x" src="//images.ctfassets.net/gwbpo1m641r7/obOk6WuHi3X1yOc71De73/232ec64f77517471146b0281855cc9b6/Screenshot_2024-11-04_at_21.56.17.png?w=3840&q=100&fit=fill&fm=avif"/></figure><h3>1. Website survey</h3><p class="">On-page/website pop-up surveys let you capture your customers’ feedback while they're still on your website. You can set up the NPS survey so it appears on your main conversion pages (for example, the thank you page people see after completing a purchase), or trigger an exit-intent survey right before people leave the website.</p><p class="">To run this survey, you’d start by asking the standard NPS question: “On a scale of 0 to 10, how likely are you to recommend [company] to a friend/colleague?”. For maximum value, you should always follow it up with one or two additional open-ended questions:</p><ul class="custom-ul"><li class="custom-li"><p class="">If the customer picks a number between 0 and 8 (detractors - passives), apologize for the negative experience and ask, “What can we do to improve your score?"</p></li><li class="custom-li"><p class="">If they pick a 9 or 10 (promoters), follow up with enthusiasm and investigate further by asking, “What’s the main reason for your score?”</p></li><li class="custom-li"><p class="">You can even add a third optional question for people to share their ideas on what else you should be doing</p></li></ul><h3>2. Email survey</h3><p class="">Instead of presenting people with a website pop-up, you can collect NPS data by emailing customers and inviting them to complete a survey after a purchase or key interaction with your business.</p><p class="">Email surveys require a bit more work on the customers’ part (open the email → click on the survey → get taken to a separate page → fill it in and submit). Plus, there’s an obvious delay between launching the survey and getting results.</p><p class="">On the plus side, giving your customers the time to experience the product/service they received from you (for example, 15 or 30 days) might help them develop an even clearer sense of whether or not they would recommend it.</p><p class="">👉Read more about how to launch CX surveys (and get free templates!)</p><figure class="prose-image my-8 md:my-[3.75rem]"><img alt="[Visual] Survey Template Gallery " loading="lazy" width="1290" height="868" decoding="async" data-nimg="1" class="w-full rounded-lg" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/2DQOfE56WyAVPtr3dBHy8t/6f8a0557dea2bb46b6af67efe0bb0575/Screenshot_2024-11-04_at_18.18.30.png?w=1920&q=100&fit=fill&fm=avif 1x, //images.ctfassets.net/gwbpo1m641r7/2DQOfE56WyAVPtr3dBHy8t/6f8a0557dea2bb46b6af67efe0bb0575/Screenshot_2024-11-04_at_18.18.30.png?w=3840&q=100&fit=fill&fm=avif 2x" src="//images.ctfassets.net/gwbpo1m641r7/2DQOfE56WyAVPtr3dBHy8t/6f8a0557dea2bb46b6af67efe0bb0575/Screenshot_2024-11-04_at_18.18.30.png?w=3840&q=100&fit=fill&fm=avif"/></figure><p class="">Contentsquare’s template gallery features an NPS survey alongside 40+ other useful templates</p><h2 id="how-to-read-your-nps-results" class="">How to read your NPS results</h2><p class="">Although NPS measures the likelihood of an action based on experience, it has proven to be a reliable predictor of future business growth or decline. In other words, it helps you see trouble coming at the individual and macro customer levels.</p><p class="">The Temkin group study quoted earlier also found a high correlation between NPS and customer experience: on average, in the US “customer experience leaders enjoy an NPS that is 21 points higher than the NPS of customer experience laggards.”</p><p class="">Here’s how to read your NPS results after running the survey and collecting data:</p><h3>1. Look at data segments</h3><p class="">Your company's Net Promoter Scores® may vary across different segments (e.g., age group, gender, long-term customers, higher-spending customers, etc.). When you’re just getting started with NPS, you don’t need this level of depth: any information you collect at this point will help you start to paint a clear picture.</p><p class="">Once you're a more advanced user, you can supercharge your NPS analysis by putting segmentation models in place and adapting your approach to different types of customers.</p><h3>2. Keep tracking performance over time</h3><p class="">Because NPS is a real-time metric, you could look at it daily if you wanted—but its true power is revealed over time when you can see trends and fluctuations:</p><figure class="prose-image my-8 md:my-[3.75rem]"><img alt="[Visual] NPS rate your purchase experience " loading="lazy" width="1180" height="792" decoding="async" data-nimg="1" class="w-full rounded-lg" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/4AVXabaOWff7xM1AmEQrrr/49f68f095628dd23e6afc50515f8e9f9/Screenshot_2024-11-04_at_22.01.07.png?w=1200&q=100&fit=fill&fm=avif 1x, //images.ctfassets.net/gwbpo1m641r7/4AVXabaOWff7xM1AmEQrrr/49f68f095628dd23e6afc50515f8e9f9/Screenshot_2024-11-04_at_22.01.07.png?w=3840&q=100&fit=fill&fm=avif 2x" src="//images.ctfassets.net/gwbpo1m641r7/4AVXabaOWff7xM1AmEQrrr/49f68f095628dd23e6afc50515f8e9f9/Screenshot_2024-11-04_at_22.01.07.png?w=3840&q=100&fit=fill&fm=avif"/></figure><p class="">It may be difficult to get high response rates for every NPS survey you send out. For the ones that do get a large number of respondents, keep those handy as benchmarks for what to improve upon when your next survey comes around. Once you understand how NPS changes over time, you can investigate what factors may have contributed to it—which is when the next point comes in handy.</p><h3>3. Close the loop</h3><p class="">NPS is more than just a number: the real goldmine is the information you collect by asking follow-up questions as part of the survey (and even beyond that).</p><p class="">It’s crucial to have an underlying methodology for interpreting your NPS score and to close the loop with customers and understand the context and reasons behind their rating. Using one-to-one interviews, follow-up sessions, etc., helps you zoom in on specific issues, understand what can and should be improved, and focus your efforts in a truly customer-centric direction.</p><h2 id="measuring-product-satisfaction-an-nps-use-case" class="">Measuring product satisfaction: An NPS use case</h2><p class="">Knowing your NPS is a great starting point, but to truly improve it—and your likelihood of business growth—you need to deep dive into why your customers scored you the way they did. Here’s an example to get you inspired:</p><p class="">Say you’ve launched a new product, and you’re eager to hear what users think of it. Launch an NPS survey (from one of our templates, not from scratch!) and keep track of user satisfaction over time. Dig deeper by watching detractors’ Session Replays, which show you recordings of individual sessions in real time, to find and fix points of friction and frustration.</p><p class="">💡Pro tip: Create a segment of detractors and apply it in Journey Analysis to get even more insights into your customers’ behavior. Then, create a promoter segment in Journey Analysis so you can compare the two types of customer journeys—and learn ways to optimize the experience for both.</p><h2 id="nps-in-a-nutshell" class="">NPS in a nutshell</h2><ul class="custom-ul"><li class="custom-li"><p class="">The Net Promoter Score® (NPS) measures the loyalty of a company's customer base with a score from -100 to +100, which comes from customers answering the question "How likely are you to recommend this company to a friend or colleague?"</p></li><li class="custom-li"><p class="">To grow your business, you need satisfied customers or ‘promoters’ who talk about you enthusiastically and send referrals your way—and the way you measure your promoters is by checking how many people scored you 9 and 10 in an NPS survey.</p></li><li class="custom-li"><p class="">NPS is a useful number for evaluating and benchmarking your business, but its real value is in the answers to the follow-up questions you get to ask as part of the survey: "What’s the main reason for your score?", "What can we do to improve our business— and your score?", and "What can we do to WOW you?" Customer satisfaction is key to getting new customers and securing old ones.</p></li></ul><p class="">Net Promoter, Net Promoter System, Net Promoter Score, NPS, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld, and Satmetrix Systems, Inc</p><div class="not-prose lg:py-4 my-8 md:my-12 lg:my-20"><div class="relative rounded-xl bg-coral-dark text-white px-6 py-7 sm:p-8 lg:px-[3.25rem] lg:py-12"><h2 class="text-h5 text-white">Set up an NPS survey today</h2><p class="text-16 mb-4 mt-2 w-full max-w-[25.9375rem] text-white/80 md:mb-6">Set up an NPS survey on your website with Contentsquare. Find out how likely your customers are to recommend you, and improve their experience—and your bottom line.</p><ul class="flex space-x-3 sm:space-y-0 "><li class="unstyled-li"><a href="https://contentsquare.com/pricing?utm_source=content_guide" target="_blank" rel="noreferrer" class="group inline-flex"><div class="group relative inline-flex justify-center overflow-hidden rounded-[8rem] px-4 py-[0.6875rem] text-center transition-[background-color,color,opacity,border] duration-300 md:px-5 md:py-[.8125rem] border border-transparent bg-white text-black hover:border-white hover:bg-transparent hover:text-white"><span class="button-type transition-transform duration-200 group-hover:-translate-y-10">Sign up</span><div class="absolute inset-0 flex translate-y-full transform items-center justify-center transition-transform duration-200 group-hover:translate-y-0"><span class="button-type">Sign up</span></div></div></a></li></ul><div class="absolute z-10 !h-fit false bg-white text-white " style="border-radius:12px 0 0 0;height:2rem;bottom:0px;right:0px;width:0px"><div class="absolute transition-all delay-150 duration-500" style="height:12px;width:12px;transform:rotate(-90deg);right:0;bottom:100%;opacity:0"><svg width="100%" height="100%" viewBox="0 0 100 100" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_4240_4255)"><path d="M0 0V100H100C44.8 100 0 55.2 0 0Z" fill="currentColor"></path></g><defs><clipPath id="clip0_4240_4255"><rect width="100" height="100" fill="currentColor"></rect></clipPath></defs></svg></div><div class="absolute transition-all delay-150 duration-500" style="height:12px;width:12px;transform:rotate(-90deg);right:100%;bottom:0;opacity:0"><svg width="100%" height="100%" viewBox="0 0 100 100" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_4240_4255)"><path d="M0 0V100H100C44.8 100 0 55.2 0 0Z" fill="currentColor"></path></g><defs><clipPath id="clip0_4240_4255"><rect width="100" height="100" fill="currentColor"></rect></clipPath></defs></svg></div><div class="aspect-[80/44] h-7 md:h-12"></div></div></div></div><h2 id="frequently-asked-questions-about-nps" class="">Frequently asked questions about NPS</h2><div class="not-prose !my-10 md:!my-[3.75rem]"><ul class="faqs-list space-y-5 md:space-y-6"><li class="overflow-hidden rounded-lg border border-grey-pastel !p-0"><button type="button" aria-label="[object Object]" class="faq-button flex w-full items-center justify-between space-x-4 p-4 text-left md:p-6"><span class="text-h7">Why is NPS important?</span><div class="h-3 w-[.6rem] shrink-0 transition-transform duration-200 rotate-180"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 8 6" fill="none"><title>Chevron</title><path d="M3.99997 3.66681L7.11111 0.555664L8 1.44456L3.99997 5.44457L-3.88548e-08 1.44456L0.888883 0.555664L3.99997 3.66681Z" fill="currentColor"></path></svg></div></button><div aria-hidden="false" tabindex="-1" style="height:0px;opacity:0;margin-top:0px"><div class="prose prose-opacity-80 prose-16 prose space-y-3 px-4 pb-4 md:space-y-5 md:px-6 md:pb-6 "><p class="">NPS is a powerful and motivating metric that inspires action across businesses of all sizes. It helps companies organize around the mission-critical objective of earning more enthusiastic customers, and the score itself can be easily tracked and quantified over time.</p></div></div></li><li class="overflow-hidden rounded-lg border border-grey-pastel !p-0"><button type="button" aria-label="[object Object]" class="faq-button flex w-full items-center justify-between space-x-4 p-4 text-left md:p-6"><span class="text-h7">How is NPS calculated?</span><div class="h-3 w-[.6rem] shrink-0 transition-transform duration-200 "><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 8 6" fill="none"><title>Chevron</title><path d="M3.99997 3.66681L7.11111 0.555664L8 1.44456L3.99997 5.44457L-3.88548e-08 1.44456L0.888883 0.555664L3.99997 3.66681Z" fill="currentColor"></path></svg></div></button><div aria-hidden="true" tabindex="-1" style="height:0px;opacity:0;margin-top:0px"><div class="prose prose-opacity-80 prose-16 prose space-y-3 px-4 pb-4 md:space-y-5 md:px-6 md:pb-6 "><p class="">After being presented with the standard NPS question, "On a scale from 0-10, how likely are you to recommend this company to a friend or colleague?", customers are classified into three groups depending on the score they picked.</p><p class="">NPS is then calculated as the percentage of ‘promoters’ (people who scored 9 or 10) minus the percentage of ‘detractors’ (people who scored 0 to 6, included).</p></div></div></li><li class="overflow-hidden rounded-lg border border-grey-pastel !p-0"><button type="button" aria-label="[object Object]" class="faq-button flex w-full items-center justify-between space-x-4 p-4 text-left md:p-6"><span class="text-h7">What should you ask when you run an NPS survey?</span><div class="h-3 w-[.6rem] shrink-0 transition-transform duration-200 "><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 8 6" fill="none"><title>Chevron</title><path d="M3.99997 3.66681L7.11111 0.555664L8 1.44456L3.99997 5.44457L-3.88548e-08 1.44456L0.888883 0.555664L3.99997 3.66681Z" fill="currentColor"></path></svg></div></button><div aria-hidden="true" tabindex="-1" style="height:0px;opacity:0;margin-top:0px"><div class="prose prose-opacity-80 prose-16 prose space-y-3 px-4 pb-4 md:space-y-5 md:px-6 md:pb-6 "><p class="">The standard NPS question is “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?”. In addition, a good NPS survey will also ask follow-up questions to understand why, for example:</p><ul class="custom-ul"><li><p class="">What’s the main reason for your score?</p></li><li><p class="">What can we do to improve your score?</p></li></ul><p class="">These answers reveal what’s working for a company’s most satisfied customers, and what’s causing negative experiences—so the latter can be fixed and the situation improved.</p></div></div></li><li class="overflow-hidden rounded-lg border border-grey-pastel !p-0"><button type="button" aria-label="[object Object]" class="faq-button flex w-full items-center justify-between space-x-4 p-4 text-left md:p-6"><span class="text-h7">When should you run an NPS survey?</span><div class="h-3 w-[.6rem] shrink-0 transition-transform duration-200 "><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 8 6" fill="none"><title>Chevron</title><path d="M3.99997 3.66681L7.11111 0.555664L8 1.44456L3.99997 5.44457L-3.88548e-08 1.44456L0.888883 0.555664L3.99997 3.66681Z" fill="currentColor"></path></svg></div></button><div aria-hidden="true" tabindex="-1" style="height:0px;opacity:0;margin-top:0px"><div class="prose prose-opacity-80 prose-16 prose space-y-3 px-4 pb-4 md:space-y-5 md:px-6 md:pb-6 "><p class="">The optimum time to send your customers an NPS survey depends on your business type. For example,</p><ul class="custom-ul"><li><p class="">A SaaS (Software as a Service) business usually asks the NPS question after 30 days from sign-up, which gives users enough time to get familiar with the service</p></li><li><p class="">Businesses that own a service but not the final product (think eBay or Booking.com) will likely ask the question as soon as an order is placed or a transaction is concluded, because the customer’s experience with the business ends at that point and a third party provides the product or service. Booking.com doesn’t own the hotel someone has just booked—so the customer experience with them has technically been completed.</p></li></ul><p class="">If that’s the case for your business, consider asking the NPS question at the same time, framing it as follows:</p><p class="">“Based on your experience with us so far, how likely would you be to recommend us?”</p><ul class="custom-ul"><li><p class="">Businesses that own a service and the final product may want to delay asking the NPS question to give customers enough time to receive and experience it.</p></li></ul><p class="">How much is ‘enough time’?</p><p class="">→ If the products get shipped fast and consumed shortly afterward (e.g., food items, flowers, or clothes), a delay of a few days to a couple of weeks should be enough</p><p class="">→ If the products take longer to be produced, shipped, and/or used (e.g., bespoke furniture, household appliances, or recurring monthly services), a 30-day or so window makes sense</p><p class="">🏆 Pro tip: the best time to ask an NPS question depends on the kind of product you sell, so test your way around it. If people complain that you’re asking too early, that means you need to send your survey later. If your response rate is low and nobody is complaining, try sending it earlier.</p></div></div></li><li class="overflow-hidden rounded-lg border border-grey-pastel !p-0"><button type="button" aria-label="[object Object]" class="faq-button flex w-full items-center justify-between space-x-4 p-4 text-left md:p-6"><span class="text-h7">What is eNPS?</span><div class="h-3 w-[.6rem] shrink-0 transition-transform duration-200 "><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 8 6" fill="none"><title>Chevron</title><path d="M3.99997 3.66681L7.11111 0.555664L8 1.44456L3.99997 5.44457L-3.88548e-08 1.44456L0.888883 0.555664L3.99997 3.66681Z" fill="currentColor"></path></svg></div></button><div aria-hidden="true" tabindex="-1" style="height:0px;opacity:0;margin-top:0px"><div class="prose prose-opacity-80 prose-16 prose space-y-3 px-4 pb-4 md:space-y-5 md:px-6 md:pb-6 "><p class="">Employee Net Promoter Score®, or eNPS, measures employee satisfaction and loyalty toward their organization. It’s an employee-centered NPS.</p><p class="">Similar to customer NPS, the eNPS survey question is: “On a scale of 0–10, how likely are you to recommend [your company name] as a place to work?”</p><p class="">Likewise, responses to the eNPS are categorized as follows:</p><ul class="custom-ul"><li><p class="">9–10 (promoters): very satisfied employees, happy and motivated, who may advocate for the business.</p></li><li><p class="">7–8 (passives): happy employees, but not passionate enough about the business to recommend it.</p></li><li><p class="">0–6 (detractors): dissatisfied employees who wouldn’t recommend the organization.</p></li></ul><p class="">The people team or human resources department then determines the eNPS score by subtracting the %Detractors from the %Promoters. For example, if your organization has 40% Promoters and 15% Detractors, your eNPS is 25% (40-15).</p></div></div></li></ul></div><p class=""></p></div></article></div></div></section></main><section class="pb-6 pt-12 md:pb-[2.625rem] md:pt-[9rem] bg-coral-deep text-white"><div class="container"><div class="space-y-6 sm:space-y-8 max-w-lg"><h2 class="text-h1 is-large">Get insights that transform</h2><ul class="flex space-x-3 sm:space-y-0 "><li class="unstyled-li"><a href="https://insights.hotjar.com/register?cs_lite=1&utm_source=csq_website" target="_blank" rel="noreferrer" class="group inline-flex"><div class="group relative inline-flex justify-center overflow-hidden rounded-[8rem] px-4 py-[0.6875rem] text-center transition-[background-color,color,opacity,border] duration-300 md:px-5 md:py-[.8125rem] border border-transparent bg-white text-black hover:border-white hover:bg-transparent hover:text-white"><span class="button-type transition-transform duration-200 group-hover:-translate-y-10">Start for free</span><div class="absolute inset-0 flex translate-y-full transform items-center justify-center transition-transform duration-200 group-hover:translate-y-0"><span class="button-type">Start for free</span></div></div></a></li><li class="unstyled-li"><a class="group inline-flex" href="/request-a-demo/"><div class="group relative inline-flex justify-center overflow-hidden rounded-[8rem] px-4 py-[0.6875rem] text-center transition-[background-color,color,opacity,border] duration-300 md:px-5 md:py-[.8125rem] border border-white/40 text-white hover:bg-white hover:border-white hover:text-black"><span class="button-type transition-transform duration-200 group-hover:-translate-y-10">Book a demo</span><div class="absolute inset-0 flex translate-y-full transform items-center justify-center transition-transform duration-200 group-hover:translate-y-0"><span class="button-type">Book a demo</span></div></div></a></li></ul></div></div></section><footer class="pb-16 pt-12 md:pb-32 md:pt-24 bg-coral-deep text-white"><div class="container"><div class="grid w-full gap-y-8 pb-16 md:grid-cols-4 md:gap-x-6 md:gap-y-0 md:pb-32"><menu class="space-y-6 md:col-span-1 md:max-w-[12.25rem] md:space-y-8"><a aria-label="Homepage link" class="block w-16 md:w-[4.5rem] text-coral-primary" href="/"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 70 32" fill="none"><title>Content Square Initials Logo</title><path d="M15.1201 0.455566C18.8973 0.455566 21.2147 1.52874 23.4037 3.71771C23.876 4.19006 24.2194 4.14687 24.6485 3.71771C26.8375 1.52874 29.8848 0.455566 34.3486 0.455566C39.0272 0.455566 42.0745 1.52874 44.2635 3.71771C44.6926 4.14687 45.0791 4.14687 45.5083 3.71771C47.6973 1.52874 50.2296 0.455566 54.0067 0.455566C62.7194 0.455566 68.6429 6.67917 68.6429 15.6494C68.6429 19.4691 67.5271 22.8171 65.5956 25.3926C65.5098 25.5216 65.5098 25.7359 65.6388 25.865L69.6302 29.9422C69.9735 30.3287 69.7161 30.9722 69.2011 30.9722H54.8583C50.5662 31.0154 48.0305 30.0707 45.8415 27.8817C45.455 27.4952 44.9832 27.4526 44.5541 27.8817C42.3651 30.0707 39.407 31.1439 34.9006 31.1439C30.1793 31.1439 27.0529 30.0707 24.8639 27.8817C24.4348 27.4526 24.0483 27.4094 23.6191 27.8817C21.5592 30.0707 18.7688 31.1439 15.1207 31.1439C6.408 31.1439 0.441895 24.8776 0.441895 15.7784C0.441334 6.67917 6.40744 0.455566 15.1201 0.455566ZM10.2188 25.7791H20.7345C21.5502 25.7791 22.1936 25.0925 22.1936 24.32L22.2026 20.6719C22.2026 20.3286 22.5033 20.0279 22.8466 20.0279H26.6238C26.9671 20.0279 27.2678 20.3286 27.2678 20.6719V24.32C27.2678 25.1357 27.9544 25.7791 28.7701 25.7791H40.4016C41.2599 25.7791 41.904 25.6075 41.904 24.5343V22.131C41.904 20.972 41.5606 20.4144 40.4448 20.1137L29.5858 17.1091C24.5212 15.6926 22.1605 12.1729 22.1605 8.26732V7.19415C22.1605 6.29265 21.5597 5.69183 20.744 5.69183H10.2272C8.03823 5.69183 6.32161 7.40845 6.32161 9.59743L6.31263 21.9156C6.31263 24.0619 8.07245 25.7791 10.2188 25.7791ZM59.2929 25.7791L54.2642 20.7145C53.9635 20.4138 54.0067 20.1137 54.3068 19.813L56.539 17.5382C56.8397 17.2375 57.183 17.3234 57.4405 17.5808L61.4751 21.6581C61.9475 22.1305 62.7626 21.8298 62.7626 21.1431V9.55479C62.7626 7.40901 61.0028 5.69183 58.857 5.69183H48.1264C47.3108 5.69183 46.6241 6.33584 46.6241 7.15096V10.7132C46.6241 11.0566 46.3234 11.3572 45.9801 11.3572H42.1603C41.817 11.3572 41.5163 11.0566 41.5163 10.7132V7.27942C41.5163 6.37792 40.8297 5.69127 39.9282 5.69127H28.6831C27.8675 5.69127 27.224 6.29209 27.224 7.10776V9.68326C27.224 10.7132 27.6964 11.2714 28.5547 11.5289L39.0272 14.4904C44.6068 16.0785 47.0965 19.3833 47.0965 23.5896V24.3194C47.0965 25.2636 47.6995 25.7786 48.6437 25.7786H59.2929V25.7791Z" fill="currentColor"></path></svg></a><ul><li><a target="" class="group flex items-center justify-between space-x-2 border-b border-white/15 py-3 md:py-4" href="/platform/"><span class="footer-heading">Platform Overview</span><div class="h-[0.6125rem] w-[0.6125rem] transition-transform duration-200 group-hover:rotate-[-45deg] group-focus:rotate-[-45deg] text-coral-primary"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div></a></li><li><a target="" class="group flex items-center justify-between space-x-2 border-b border-white/15 py-3 md:py-4" href="/platform/capabilities/ai/"><span class="footer-heading">AI</span><div class="h-[0.6125rem] w-[0.6125rem] transition-transform duration-200 group-hover:rotate-[-45deg] group-focus:rotate-[-45deg] text-coral-primary"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div></a></li><li><a target="" class="group flex items-center justify-between space-x-2 border-b border-white/15 py-3 md:py-4" href="/platform/capabilities/mobile/"><span class="footer-heading">Mobile</span><div class="h-[0.6125rem] w-[0.6125rem] transition-transform duration-200 group-hover:rotate-[-45deg] group-focus:rotate-[-45deg] text-coral-primary"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div></a></li><li><a target="" class="group flex items-center justify-between space-x-2 border-b border-white/15 py-3 md:py-4" href="/integrations-partners/"><span class="footer-heading">Integrations</span><div class="h-[0.6125rem] w-[0.6125rem] transition-transform duration-200 group-hover:rotate-[-45deg] group-focus:rotate-[-45deg] text-coral-primary"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div></a></li><li><a target="_blank" class="group flex items-center justify-between space-x-2 border-b border-white/15 py-3 md:py-4" href="https://docs.contentsquare.com/"><span class="footer-heading">Technical Documentation</span><div class="h-[0.6125rem] w-[0.6125rem] transition-transform duration-200 group-hover:rotate-[-45deg] group-focus:rotate-[-45deg] text-coral-primary"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div></a></li></ul><ul class="flex items-center space-x-2"><li><a aria-label="Linkedin Profile" target="_blank" class="flex-center transition-colors duration-200 h-[1.75rem] w-[1.75rem] text-white rounded-[0.2875rem] p-[.45rem] bg-coral-dark hover:bg-coral-shade focus:bg-coral-shade" href="https://www.linkedin.com/company/contentsquare/"><img alt="Linkedin Icon" loading="lazy" width="15" height="14" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/4XvYBvL1xvJ0FgZBskQzAP/616c5b0f7445a5b1616bb51e5338c89e/Linkedin_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/4XvYBvL1xvJ0FgZBskQzAP/616c5b0f7445a5b1616bb51e5338c89e/Linkedin_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/4XvYBvL1xvJ0FgZBskQzAP/616c5b0f7445a5b1616bb51e5338c89e/Linkedin_Icon.svg?w=32&q=100&fit=fill"/></a></li><li><a aria-label="Youtube Account" target="_blank" class="flex-center transition-colors duration-200 h-[1.75rem] w-[1.75rem] text-white rounded-[0.2875rem] p-[.45rem] bg-coral-dark hover:bg-coral-shade focus:bg-coral-shade" href="https://www.youtube.com/@Contentsquare"><img alt="Youtube Icon" loading="lazy" width="18" height="17" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/5LwCj5CpvDhHFKyhURKQyL/5cc8b039087b0a743cf44ecab5580bfc/Youtube_Icon.svg?w=32&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/5LwCj5CpvDhHFKyhURKQyL/5cc8b039087b0a743cf44ecab5580bfc/Youtube_Icon.svg?w=48&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/5LwCj5CpvDhHFKyhURKQyL/5cc8b039087b0a743cf44ecab5580bfc/Youtube_Icon.svg?w=48&q=100&fit=fill"/></a></li><li><a aria-label="Instagram Account" target="_blank" class="flex-center transition-colors duration-200 h-[1.75rem] w-[1.75rem] text-white rounded-[0.2875rem] p-[.45rem] bg-coral-dark hover:bg-coral-shade focus:bg-coral-shade" href="https://www.instagram.com/contentsquareofficial/?hl=en"><img alt="Instagram Icon" loading="lazy" width="14" height="15" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/3GFtUDZ3rnIenDg8jnKJBk/53a120bb02138c0860080f8ba64cf85a/Instagram_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/3GFtUDZ3rnIenDg8jnKJBk/53a120bb02138c0860080f8ba64cf85a/Instagram_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/3GFtUDZ3rnIenDg8jnKJBk/53a120bb02138c0860080f8ba64cf85a/Instagram_Icon.svg?w=32&q=100&fit=fill"/></a></li></ul><div><menu class="locale-select relative"><button type="button" aria-haspopup="true" aria-expanded="false" aria-label="Select site language" class="flex items-center space-x-2 border border-white/10 p-[0.375rem] pr-3 transition-colors duration-200 hover:border-white/60 focus:border-white/60 rounded-lg p-[0.375rem]"><div class="relative h-[1.375rem] w-[1.375rem] overflow-hidden rounded-full"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 22 22" fill="none"><title>United Kingdom Flag</title><g clip-path="url(#clip0_6222_14804)"><mask id="mask0_6222_14804" maskUnits="userSpaceOnUse" x="-18" y="-4" width="57" height="29"><path d="M-17.1279 -3.31348V24.3144H38.1279V-3.31348H-17.1279Z" fill="white"></path></mask><g mask="url(#mask0_6222_14804)"><path d="M-17.1279 -3.31348V24.3144H38.1279V-3.31348H-17.1279Z" fill="#012169"></path><path d="M-17.1279 -3.31348L38.1279 24.3144L-17.1279 -3.31348ZM38.1279 -3.31348L-17.1279 24.3144L38.1279 -3.31348Z" fill="white"></path><path d="M-17.1279 -3.31348L38.1279 24.3144M38.1279 -3.31348L-17.1279 24.3144" stroke="white" stroke-width="5.52558"></path><mask id="mask1_6222_14804" maskUnits="userSpaceOnUse" x="-18" y="-4" width="57" height="29"><path d="M10.5 10.5005H38.1279V24.3144L10.5 10.5005ZM10.5 10.5005V24.3144H-17.1279L10.5 10.5005ZM10.5 10.5005H-17.1279V-3.31348L10.5 10.5005ZM10.5 10.5005V-3.31348H38.1279L10.5 10.5005Z" fill="white"></path></mask><g mask="url(#mask1_6222_14804)"><path d="M-17.1279 -3.31348L38.1279 24.3144L-17.1279 -3.31348ZM38.1279 -3.31348L-17.1279 24.3144L38.1279 -3.31348Z" fill="white"></path><path d="M-17.1279 -3.31348L38.1279 24.3144M38.1279 -3.31348L-17.1279 24.3144" stroke="#C8102E" stroke-width="3.68372"></path></g><path d="M10.5 -3.31348V24.3144V-3.31348ZM-17.1279 10.5005H38.1279H-17.1279Z" fill="white"></path><path d="M10.5 -3.31348V24.3144M-17.1279 10.5005H38.1279" stroke="white" stroke-width="9.2093"></path><path d="M10.5 -3.31348V24.3144V-3.31348ZM-17.1279 10.5005H38.1279H-17.1279Z" fill="white"></path><path d="M10.5 -3.31348V24.3144M-17.1279 10.5005H38.1279" stroke="#C8102E" stroke-width="5.52558"></path></g></g><defs><clipPath id="clip0_6222_14804"><rect width="55.2558" height="27.6279" fill="white" transform="translate(-17.1279 -3.31348)"></rect></clipPath></defs></svg></div><span>English</span><div class="h-[.5rem] w-[.5rem] transition-transform duration-200 "><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 8 6" fill="none"><title>Chevron</title><path d="M3.99997 3.66681L7.11111 0.555664L8 1.44456L3.99997 5.44457L-3.88548e-08 1.44456L0.888883 0.555664L3.99997 3.66681Z" fill="currentColor"></path></svg></div></button><ul role="menu" aria-label="Available languages" class="locale-transition absolute top-[100%] z-10 mt-4 grid min-w-[7.25rem] gap-y-1 overflow-hidden rounded-lg bg-white p-2 text-black pointer-events-none invisible translate-y-4 opacity-0"><li role="none"><button type="button" role="menuitem" aria-label="Update the site locale to English" class="flex w-full items-center space-x-2 rounded-md p-1 transition-colors duration-200 hover:bg-black/10 focus:bg-black/10 focus:outline-none"><div class="relative h-[1.375rem] w-[1.375rem] overflow-hidden rounded-full"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 22 22" fill="none"><title>United Kingdom Flag</title><g clip-path="url(#clip0_6222_14804)"><mask id="mask0_6222_14804" maskUnits="userSpaceOnUse" x="-18" y="-4" width="57" height="29"><path d="M-17.1279 -3.31348V24.3144H38.1279V-3.31348H-17.1279Z" fill="white"></path></mask><g mask="url(#mask0_6222_14804)"><path d="M-17.1279 -3.31348V24.3144H38.1279V-3.31348H-17.1279Z" fill="#012169"></path><path d="M-17.1279 -3.31348L38.1279 24.3144L-17.1279 -3.31348ZM38.1279 -3.31348L-17.1279 24.3144L38.1279 -3.31348Z" fill="white"></path><path d="M-17.1279 -3.31348L38.1279 24.3144M38.1279 -3.31348L-17.1279 24.3144" stroke="white" stroke-width="5.52558"></path><mask id="mask1_6222_14804" maskUnits="userSpaceOnUse" x="-18" y="-4" width="57" height="29"><path d="M10.5 10.5005H38.1279V24.3144L10.5 10.5005ZM10.5 10.5005V24.3144H-17.1279L10.5 10.5005ZM10.5 10.5005H-17.1279V-3.31348L10.5 10.5005ZM10.5 10.5005V-3.31348H38.1279L10.5 10.5005Z" fill="white"></path></mask><g mask="url(#mask1_6222_14804)"><path d="M-17.1279 -3.31348L38.1279 24.3144L-17.1279 -3.31348ZM38.1279 -3.31348L-17.1279 24.3144L38.1279 -3.31348Z" fill="white"></path><path d="M-17.1279 -3.31348L38.1279 24.3144M38.1279 -3.31348L-17.1279 24.3144" stroke="#C8102E" stroke-width="3.68372"></path></g><path d="M10.5 -3.31348V24.3144V-3.31348ZM-17.1279 10.5005H38.1279H-17.1279Z" fill="white"></path><path d="M10.5 -3.31348V24.3144M-17.1279 10.5005H38.1279" stroke="white" stroke-width="9.2093"></path><path d="M10.5 -3.31348V24.3144V-3.31348ZM-17.1279 10.5005H38.1279H-17.1279Z" fill="white"></path><path d="M10.5 -3.31348V24.3144M-17.1279 10.5005H38.1279" stroke="#C8102E" stroke-width="5.52558"></path></g></g><defs><clipPath id="clip0_6222_14804"><rect width="55.2558" height="27.6279" fill="white" transform="translate(-17.1279 -3.31348)"></rect></clipPath></defs></svg></div><span>English</span></button></li><li role="none"><button type="button" role="menuitem" aria-label="Update the site locale to French" class="flex w-full items-center space-x-2 rounded-md p-1 transition-colors duration-200 hover:bg-black/10 focus:bg-black/10 focus:outline-none"><div class="relative h-[1.375rem] w-[1.375rem] overflow-hidden rounded-full"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 22 22" fill="none"><title>France Flag</title><mask id="mask0_11113_313928" style="mask-type:luminance" maskUnits="userSpaceOnUse" x="0" y="0" width="22" height="22"><path d="M22 0H0V22H22V0Z" fill="white"></path></mask><g mask="url(#mask0_11113_313928)"><path d="M7.33332 21.3816V0.619141C3.07083 2.13164 0 6.21082 0 11.0004C0 15.79 3.07083 19.8691 7.33332 21.3816Z" fill="#231D9A"></path><path d="M14.6663 0.61875C13.5205 0.229167 12.283 0 10.9997 0C9.71633 0 8.47883 0.229167 7.33301 0.61875V21.3583C8.47883 21.7708 9.71633 22 10.9997 22C12.283 22 13.5205 21.7708 14.6663 21.3813V0.61875Z" fill="white"></path><path d="M14.667 0.619141V21.3587C18.9295 19.8691 22.0003 15.79 22.0003 11.0004C22.0003 6.21082 18.9295 2.13164 14.667 0.619141Z" fill="#F0263C"></path></g></svg></div><span>French</span></button></li><li role="none"><button type="button" role="menuitem" aria-label="Update the site locale to German" class="flex w-full items-center space-x-2 rounded-md p-1 transition-colors duration-200 hover:bg-black/10 focus:bg-black/10 focus:outline-none"><div class="relative h-[1.375rem] w-[1.375rem] overflow-hidden rounded-full"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 22 22" fill="none"><title>German Flag</title><mask id="mask0_11113_313881" style="mask-type:luminance" maskUnits="userSpaceOnUse" x="0" y="0" width="22" height="22"><path d="M22 0H0V22H22V0Z" fill="white"></path></mask><g mask="url(#mask0_11113_313881)"><path d="M0 11.0002C0 12.2835 0.229167 13.521 0.61875 14.6668H21.3583C21.7708 13.521 22 12.2835 22 11.0002C22 9.71682 21.7708 8.47932 21.3813 7.3335H0.61875C0.229167 8.47932 0 9.71682 0 11.0002Z" fill="#F0263C"></path><path d="M0.619141 7.33332H21.3587C19.8691 3.07083 15.79 0 11.0004 0C6.21079 0 2.13164 3.07083 0.619141 7.33332Z" fill="black"></path><path d="M21.3816 14.6665H0.619141C2.13164 18.929 6.21079 21.9998 11.0004 21.9998C15.79 21.9998 19.8691 18.929 21.3816 14.6665Z" fill="#FFD400"></path></g></svg></div><span>German</span></button></li><li role="none"><button type="button" role="menuitem" aria-label="Update the site locale to Italian" class="flex w-full items-center space-x-2 rounded-md p-1 transition-colors duration-200 hover:bg-black/10 focus:bg-black/10 focus:outline-none"><div class="relative h-[1.375rem] w-[1.375rem] overflow-hidden rounded-full"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 22 22" fill="none"><title>German Flag</title><mask id="mask0_11113_313797" style="mask-type:luminance" maskUnits="userSpaceOnUse" x="0" y="0" width="22" height="22"><path d="M22 0H0V22H22V0Z" fill="white"></path></mask><g mask="url(#mask0_11113_313797)"><path d="M7.33332 21.3812V0.618652C3.07083 2.13115 0 6.21033 0 10.9999C0 15.7895 3.07083 19.8687 7.33332 21.3812Z" fill="#1E5B00"></path><path d="M14.6663 0.61875C13.5205 0.229167 12.283 0 10.9997 0C9.71633 0 8.47883 0.229167 7.33301 0.61875V21.3583C8.47883 21.7708 9.71633 22 10.9997 22C12.283 22 13.5205 21.7708 14.6663 21.3813V0.61875Z" fill="white"></path><path d="M14.667 0.618652V21.3582C18.9295 19.8687 22.0003 15.7895 22.0003 10.9999C22.0003 6.21033 18.9295 2.13115 14.667 0.618652Z" fill="#F0263C"></path></g></svg></div><span>Italian</span></button></li><li role="none"><button type="button" role="menuitem" aria-label="Update the site locale to Spanish" class="flex w-full items-center space-x-2 rounded-md p-1 transition-colors duration-200 hover:bg-black/10 focus:bg-black/10 focus:outline-none"><div class="relative h-[1.375rem] w-[1.375rem] overflow-hidden rounded-full"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 22 22" fill="none"><title>German Flag</title><mask id="mask0_11113_314025" style="mask-type:luminance" maskUnits="userSpaceOnUse" x="0" y="0" width="22" height="22"><path d="M22 0H0V22H22V0Z" fill="white"></path></mask><g mask="url(#mask0_11113_314025)"><path d="M20.5247 5.5H1.47527C0.538691 7.11834 0 8.9957 0 11C0 13.0043 0.538691 14.8817 1.47527 16.5H20.5248C21.4613 14.8817 22 13.0043 22 11C22 8.9957 21.4613 7.11834 20.5247 5.5Z" fill="#FFD400"></path><path d="M11.0003 0C6.92947 0 3.37776 2.21303 1.47559 5.5H20.5251C18.6229 2.21303 15.0711 0 11.0003 0Z" fill="#F0263C"></path><path d="M11.0003 22C15.0711 22 18.6228 19.7869 20.5251 16.5H1.47559C3.3778 19.7869 6.92947 22 11.0003 22Z" fill="#F0263C"></path><path d="M1.375 12.3749H2.29168V11.1523L1.375 11.4571V12.3749Z" fill="white"></path><path d="M2.29168 8.25H1.375V9.625H2.29168V8.25Z" fill="white"></path><path d="M2.29168 10.0828L1.375 10.082V10.9998L2.29168 10.6943V10.0828Z" fill="white"></path><path d="M6.875 12.3748H7.79168V11.4581L6.875 11.1519V12.3748Z" fill="white"></path><path d="M6.875 10.6944L7.79168 10.9999V10.0832L6.875 10.0825V10.6944Z" fill="white"></path><path d="M7.79168 8.25H6.875V9.625H7.79168V8.25Z" fill="white"></path><path d="M2.29168 12.375H1.375V12.8333H2.29168V12.375Z" fill="#2D25C5"></path><path d="M7.79168 12.375H6.875V12.8333H7.79168V12.375Z" fill="#2D25C5"></path><path d="M2.29168 11.9165H1.375V12.3748H2.29168V11.9165Z" fill="#CC9500"></path><path d="M7.79168 11.9165H6.875V12.3748H7.79168V11.9165Z" fill="#CC9500"></path><path d="M2.29168 8.25H1.375V8.70832H2.29168V8.25Z" fill="#CC9500"></path><path d="M7.79168 8.25H6.875V8.70832H7.79168V8.25Z" fill="#CC9500"></path><path d="M3.20832 6.875H2.75V7.33332H3.20832V6.875Z" fill="#CC9500"></path><path d="M6.41633 6.875H5.95801V7.33332H6.41633V6.875Z" fill="#CC9500"></path><path d="M5.04168 6.875H4.125V7.33332H5.04168V6.875Z" fill="#CC9500"></path><path d="M5.95832 8.25017L6.41668 7.3335H2.75L3.20832 8.25017H5.95832Z" fill="#F0263C"></path><path d="M6.41699 9.625V10.0822L6.87531 10.0826L7.79199 10.0833V9.625H6.87531H6.41699Z" fill="#F0263C"></path><path d="M6.875 11.1519L7.79168 11.4582V10.9999L6.875 10.6943V11.1519Z" fill="#F0263C"></path><path d="M2.74993 11.0002V11.4585C2.74993 12.3191 3.34369 13.0392 4.14338 13.2365L4.58327 12.3751L5.02317 13.2365C5.82284 13.0391 6.41663 12.3191 6.41663 11.4585V11.0002H5.2287C5.134 11.2666 4.8822 11.4585 4.58331 11.4585C4.2036 11.4585 3.89581 11.1507 3.89581 10.771C3.89581 10.3913 4.2036 10.0835 4.58331 10.0835V8.7085H2.75V9.62514H1.375V10.0824L2.29168 10.0832L2.75 10.0835L2.74993 11.0002Z" fill="#F0263C"></path><path d="M2.75 10.771V11.4585C2.75 12.3191 3.34376 13.0392 4.14346 13.2365L4.58336 12.3752V11.4585C4.20365 11.4585 3.89586 11.1507 3.89586 10.771L2.75 10.771Z" fill="#CC9500"></path><path d="M6.41731 10.0824V8.7085H4.58398V10.0835C4.96369 10.0835 5.27148 10.3913 5.27148 10.771C5.27148 10.8518 5.25498 10.9282 5.22938 11.0002H6.41731V10.0824Z" fill="white"></path><path d="M4.14355 13.2363C4.2847 13.2712 4.43151 13.2917 4.58345 13.2917C4.73539 13.2917 4.88217 13.2712 5.02335 13.2363L4.58345 12.375L4.14355 13.2363Z" fill="white"></path><path d="M3.89551 10.771C3.89551 11.1507 4.2033 11.4585 4.58301 11.4585C4.8819 11.4585 5.1337 11.2666 5.2284 11.0002C5.25401 10.9282 5.27051 10.8518 5.27051 10.771C5.27051 10.3913 4.96271 10.0835 4.58301 10.0835C4.2033 10.0835 3.89551 10.3913 3.89551 10.771Z" fill="#2D25C5"></path><path d="M2.29168 10.6943L1.375 10.9999V11.4571L2.29168 11.1523V10.6943Z" fill="#F0263C"></path></g></svg></div><span>Spanish</span></button></li><li role="none"><button type="button" role="menuitem" aria-label="Update the site locale to Japanese" class="flex w-full items-center space-x-2 rounded-md p-1 transition-colors duration-200 hover:bg-black/10 focus:bg-black/10 focus:outline-none"><div class="relative h-[1.375rem] w-[1.375rem] overflow-hidden rounded-full"><svg width="100%" height="100%" viewBox="0 0 64 64" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_3246_11200)"><mask id="mask0_3246_11200" style="mask-type:luminance" maskUnits="userSpaceOnUse" x="0" y="0" width="64" height="64"><path d="M64 0H0V64H64V0Z" fill="white"></path></mask><g mask="url(#mask0_3246_11200)"><path d="M32 64C49.6731 64 64 49.6731 64 32C64 14.3269 49.6731 0 32 0C14.3269 0 0 14.3269 0 32C0 49.6731 14.3269 64 32 64Z" fill="white"></path><path d="M32 48C40.8366 48 48 40.8366 48 32C48 23.1634 40.8366 16 32 16C23.1634 16 16 23.1634 16 32C16 40.8366 23.1634 48 32 48Z" fill="#F0263C"></path></g></g><rect x="0.75" y="0.75" width="62.5" height="62.5" rx="31.25" stroke="black" stroke-opacity="0.1" stroke-width="1.5"></rect><defs><clipPath id="clip0_3246_11200"><rect width="64" height="64" rx="32" fill="white"></rect></clipPath></defs></svg></div><span>Japanese</span></button></li></ul></menu></div></menu><div class="grid grid-cols-2 gap-x-3 gap-y-8 sm:grid-cols-4 md:col-span-3 md:flex md:justify-between"><div class="w-full space-y-8 md:max-w-[11.0625rem] md:space-y-[2.875rem]"><menu><h2 class="footer-heading mb-4 md:mb-6">Platform</h2><ul class="space-y-2 md:space-y-3"><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/platform/product-analytics/"><span class="footer-link">Product Analytics</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/platform/experience-analytics/"><span class="footer-link">Experience Analytics</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/platform/experience-monitoring/"><span class="footer-link">Experience Monitoring</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/platform/voice-of-customer/"><span class="footer-link">Voice of Customer</span></a></li></ul></menu></div><div class="w-full space-y-8 md:max-w-[11.0625rem] md:space-y-[2.875rem]"><menu><h2 class="footer-heading mb-4 md:mb-6">For Teams</h2><ul class="space-y-2 md:space-y-3"><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/solutions/teams/digital-marketing/"><span class="footer-link">Marketing</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/solutions/teams/product/"><span class="footer-link">Product</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/solutions/teams/design-ux/"><span class="footer-link">Design & UX</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/solutions/teams/ecommerce/"><span class="footer-link">eCommerce</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/solutions/teams/analytics/"><span class="footer-link">Research & Analytics</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/solutions/teams/tech-and-it/"><span class="footer-link">Technical & IT</span></a></li></ul></menu><menu><h2 class="footer-heading mb-4 md:mb-6">For Industries</h2><ul class="space-y-2 md:space-y-3"><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/solutions/industry/banking-and-financial-services/"><span class="footer-link">Financial Services</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/solutions/industry/ecommerce-retail/"><span class="footer-link">Retail</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/solutions/industry/telecom/"><span class="footer-link">Telecom</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/solutions/industry/travel-hospitality/"><span class="footer-link">Travel & Hospitality</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/solutions/industry/b2b/"><span class="footer-link">B2B</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/solutions/industry/public-sector/"><span class="footer-link">Public Sector</span></a></li></ul></menu></div><div class="w-full space-y-8 md:max-w-[11.0625rem] md:space-y-[2.875rem]"><menu><h2 class="footer-heading mb-4 md:mb-6">Company</h2><ul class="space-y-2 md:space-y-3"><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/company/"><span class="footer-link">About</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/partner-ecosystem/"><span class="footer-link">Partner Program</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="https://contentsquare.com/careers/"><span class="footer-link">Careers</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="https://contentsquare.com/company/impact/"><span class="footer-link">Impact</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="https://contentsquare.com/digital-accessibility-statement/"><span class="footer-link">Digital Accessibility Statement</span></a></li></ul></menu></div><div class="w-full space-y-8 md:max-w-[11.0625rem] md:space-y-[2.875rem]"><menu><h2 class="footer-heading mb-4 md:mb-6">Resources</h2><ul class="space-y-2 md:space-y-3"><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/customers/"><span class="footer-link">Customers</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/blog/"><span class="footer-link">Blog</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/guides/"><span class="footer-link">Guides</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/ebooks-reports/"><span class="footer-link">eBooks & Reports</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/events/"><span class="footer-link">Events & Webinars</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="https://community.contentsquare.com/private/login"><span class="footer-link">Community</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="https://support.contentsquare.com/hc/en-gb"><span class="footer-link">Help Center</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="https://learn.contentsquare.com/"><span class="footer-link">Learning Hub</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/contact-us/"><span class="footer-link">Contact Us</span></a></li></ul></menu><menu><h2 class="footer-heading mb-4 md:mb-6">Trust Center</h2><ul class="space-y-2 md:space-y-3"><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/legal/"><span class="footer-link">Legal</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/privacy-center/"><span class="footer-link">Privacy Center</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="https://trust.contentsquare.com/"><span class="footer-link">Security</span></a></li></ul></menu></div></div></div><div class="border-t border-white/10 pt-6 text-center max-md:space-y-3 md:flex md:items-center md:justify-between md:text-left"><p class="text-14 opacity-60">© 2024 ContentSquare. All Rights Reserved.</p><menu><ul class="sm:flex sm:justify-center sm:space-x-3 md:justify-end md:space-x-6"><li><a class="footer-legal-link" href="/privacy-policy/"><span>Privacy Policies</span></a></li><li><a class="footer-legal-link" href="/privacy-center/cookie-policy/"><span>Cookie Policy</span></a></li><li><a class="footer-legal-link" href="/legal/modern-slavery-statement/"><span>Modern Slavery Statement</span></a></li><li><a class="footer-legal-link" href="/trust-center/"><span>Trust Center</span></a></li></ul></menu></div></div></footer></div></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"page":{"adminName":"[Guide] [Net Promoter Score] Homepage","title":"What is Net Promoter Score (NPS)? How to Calculate \u0026 Interpret","slug":"net-promoter-score","seo":{"internalName":"SEO — What is Net Promoter Score (NPS)? How to Calculate \u0026 Interpret","title":"What is Net Promoter Score (NPS)? How to Calculate \u0026 Interpret","ogImage":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"4PuwLmiRfBtIDd9f3h2ntz","type":"Asset","createdAt":"2024-10-31T20:17:21.844Z","updatedAt":"2024-11-04T20:49:29.161Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":2,"locale":"en"},"fields":{"title":"What is Net Promoter Score®? Your introduction to NPS","description":"What is Net Promoter Score®? Your introduction to NPS","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/4PuwLmiRfBtIDd9f3h2ntz/e5f9d6340c8576605726a3277a840968/AdobeStock_486356962.jpeg","details":{"size":9299518,"image":{"width":8688,"height":5792}},"fileName":"AdobeStock_486356962.jpeg","contentType":"image/jpeg"}}},"jsonLdSchema":{},"excludeFromSearchEngines":false,"id":"1yZfys6Ladgze7G9KzAxN9","contentType":"seo","locale":"en"},"publishDate":"2024-10-08T13:44:53.000+01:00","excerpt":"Complete guide to get started with NPS: what it is, why it's important, how to run the NPS survey, and how to analyze the results (with a case study).","readTime":"15","coverImage":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"70i6SpOG288lo9QKkNjotQ","type":"Asset","createdAt":"2024-10-31T20:17:31.762Z","updatedAt":"2024-11-04T20:55:45.248Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":2,"locale":"en"},"fields":{"title":"What is Net Promoter Score (NPS)? How to Calculate \u0026 Interpret — Cover Image","description":"What is Net Promoter Score (NPS)? How to Calculate \u0026 Interpret — Cover Image","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/70i6SpOG288lo9QKkNjotQ/31729361d3da33fa7488815dd72d5d12/AdobeStock_486356962.jpeg","details":{"size":9299518,"image":{"width":8688,"height":5792}},"fileName":"AdobeStock_486356962.jpeg","contentType":"image/jpeg"}}},"guideMenu":{"adminName":"[Guide] [Net Promoter Score] Menu","menuItems":[{"title":"What is Net Promoter Score (NPS)? How to Calculate \u0026 Interpret","slug":"/guides/net-promoter-score/"},{"title":"Net Promoter Score (NPS) Benchmarks: What is a Good NPS?","slug":"/guides/net-promoter-score/good-score-benchmark/"},{"title":"How to Calculate Net Promoter Score (NPS): Formula + Methods","slug":"/guides/net-promoter-score/calculate/"},{"title":"6 Steps to Improve Your Net Promoter Score","slug":"/guides/net-promoter-score/improve/"},{"title":"NPS Analysis: 5 Ways to Analyze Your NPS Results","slug":"/guides/net-promoter-score/analysis/"},{"title":"Find your Net Promoter Score with these survey questions","slug":"/guides/net-promoter-score/question/"},{"title":"How to set up an NPS survey with Contentsquare","slug":"/guides/net-promoter-score/set-up-survey/"},{"title":"Tracking your NPS: why it matters and how it’s done","slug":"/guides/net-promoter-score/tracking/"}],"id":"4RgQoyhqdyYAtrBUUhWxvU","contentType":"stickyMenu","locale":"en"},"shortDescription":"Complete guide to get started with NPS: what it is, why it's important, how to run the NPS survey, and how to analyze the results (with a case study).","content":{"data":{},"nodeType":"document","content":[{"data":{},"nodeType":"paragraph","content":[{"value":"Net Promoter Score® (NPS®) is a customer loyalty and satisfaction measurement taken by asking customers how likely they are to recommend your product or service to others on a scale of 0-10—but there’s a lot more to the story than that.","marks":[],"data":{},"nodeType":"text"}]},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"4lOr3bJkqhyew6fu6wVnQq","type":"Entry","createdAt":"2024-11-07T09:31:28.272Z","updatedAt":"2024-11-21T13:59:49.455Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":14,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"cta"}},"locale":"en"},"fields":{"adminName":"[Guide][Net Promoter Score] CTA (all guide – Sign up)","layout":"Default","heading":"Set up an NPS survey today","content":"Set up an NPS survey on your website with Contentsquare. Find out how likely your customers are to recommend you, and improve their experience—and your bottom line.","buttons":[{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"3FiPU5yJlk9NSQjJyA2XyG","type":"Entry","createdAt":"2024-10-29T14:20:54.529Z","updatedAt":"2024-10-29T14:21:07.910Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"button"}},"locale":"en"},"fields":{"internalName":"[Content UTMs] Guides \u003e Sign up","title":"Sign up","externalUrl":"https://contentsquare.com/pricing?utm_source=content_guide","type":"Button Solid — Deep Grey"}}]}}},"nodeType":"embedded-entry-block","content":[]},{"data":{},"nodeType":"heading-2","content":[{"value":"What is Net Promoter Score (NPS)?","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"Net Promoter Score® (NPS) is a measure used to gauge customer loyalty, satisfaction, and enthusiasm with a company, calculated by asking customers one question: “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?” Aggregate NPS scores help businesses improve upon service, customer support, delivery, etc. for increased customer loyalty.","marks":[],"data":{},"nodeType":"text"}]},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"6NEqzOycfEaA2rEg9nnPS9","type":"Asset","createdAt":"2024-10-31T20:17:42.614Z","updatedAt":"2024-10-31T20:17:42.614Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":2,"revision":1,"locale":"en"},"fields":{"title":"2024 10 unnamed-86.jpg","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/6NEqzOycfEaA2rEg9nnPS9/45ed874da45f3357151785b82c45fb57/unnamed-86.jpg","details":{"size":15690,"image":{"width":750,"height":152}},"fileName":"unnamed-86.jpg","contentType":"image/jpeg"}}}},"nodeType":"embedded-asset-block","content":[]},{"data":{},"nodeType":"paragraph","content":[{"value":"As a business metric, NPS helps companies of all sizes organize around a mission-critical goal—increase their score by earning more enthusiastic customers—that can be easily tracked and quantified over time.","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"value":"Why is NPS important?","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"NPS can be used as a predictor of business growth. When your company’s NPS is high (or, at least, higher than the industry average), you know that you have a healthy relationship with customers who are likely to act as evangelists for the brand, fuel word of mouth, and generate a positive growth cycle.","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"NPS is a valuable metric on a strategic level, but by itself, the score is not enough to be useful or paint a complete picture. The overall NPS system is important because it allows businesses to:","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"unordered-list","content":[{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"value":"Ask follow-up questions as part of the standard NPS survey. By asking customers why they've given a specific score, organizations of any size can understand what they're doing well and where they could improve.","marks":[],"data":{},"nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"value":"Track and quantify a score over time, creating internal benchmarks","marks":[],"data":{},"nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"value":"Rally all employees around one mission-critical objective: earning more enthusiastic customers","marks":[],"data":{},"nodeType":"text"}]}]}]},{"data":{},"nodeType":"heading-2","content":[{"value":"How to calculate NPS","marks":[],"data":{},"nodeType":"text"}]},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"1GbNqtXieeFm3AjclMJW9S","type":"Asset","createdAt":"2024-10-31T20:17:42.173Z","updatedAt":"2024-10-31T20:17:42.173Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":2,"revision":1,"locale":"en"},"fields":{"title":"2024 10 unnamed-87.jpg","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/1GbNqtXieeFm3AjclMJW9S/8f86c25abb564a0bc8a7eaeb80e5c327/unnamed-87.jpg","details":{"size":7270,"image":{"width":750,"height":150}},"fileName":"unnamed-87.jpg","contentType":"image/jpeg"}}}},"nodeType":"embedded-asset-block","content":[]},{"data":{},"nodeType":"paragraph","content":[{"value":"NPS is calculated by subtracting the percentage of customers who answer the NPS question with a 6 or lower (known as ‘detractors’) from the percentage of customers who answer with a 9 or 10 (known as ‘promoters’).","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"👉Read about other customer experience (CX) metrics you can use alongside NPS to increase your understanding of customers","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"value":"Net Promoter Score® scale: detractors, passives, promoters","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"In the Net Promoter System®, customers are categorized into three groups—promoters, detractors, or passives—depending on how they answer the standard question, “How likely are you to recommend us?”:","marks":[],"data":{},"nodeType":"text"}]},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"6UAqOB3qVPgSVBL4KEEwDy","type":"Asset","createdAt":"2024-10-31T20:17:42.512Z","updatedAt":"2024-10-31T20:17:42.512Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":2,"revision":1,"locale":"en"},"fields":{"title":"2024 10 unnamed-88.jpg","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/6UAqOB3qVPgSVBL4KEEwDy/999ffe3d41a6cf4f8f89c02006f52d40/unnamed-88.jpg","details":{"size":11506,"image":{"width":750,"height":262}},"fileName":"unnamed-88.jpg","contentType":"image/jpeg"}}}},"nodeType":"embedded-asset-block","content":[]},{"data":{},"nodeType":"paragraph","content":[{"value":"Promoters (score of 9 and 10) represent a company’s most enthusiastic and loyal customers: these people are likely to act as brand ambassadors, enhance a brand’s online reputation, and increase referral flows, helping fuel the company's growth.","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"Detractors (score of 0 to 6, included) are unlikely to recommend a company or product to others, probably won’t stick around or repeat purchases, and—worse—could actively discourage potential customers from a business.","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"Passives (score of 7 or 8) are not actively recommending a brand, but are also unlikely to damage it with negative word of mouth. Although they are not included in the NPS calculation, passives are very close to being promoters (particularly when they give a score of 8), so it always makes strategic sense to spend time investigating what to do to win them over.","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"heading-2","content":[{"value":"How to interpret Net Promoter Score®","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"Net Promoter Score® is always expressed as a number from -100 to 100; the score is negative when a company has more detractors than promoters, and positive in the opposite situation.","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"In the Net Promoter System®, average scores vary greatly between industries:","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"unordered-list","content":[{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"value":"A US-based study by the Temkin group saw average NPS values ranging between 0 (internet and TV service providers) and 39 (auto dealers)","marks":[],"data":{},"nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"value":"Another US-based study by Temkin found NPS averages ranging between -1 (Internet service providers) and 65 (department/specialty stores).","marks":[],"data":{},"nodeType":"text"}]}]}]},{"data":{},"nodeType":"paragraph","content":[{"value":"Knowing NPS averages by industry helps to understand how key competitors in a specific market are doing and gives extra context to what counts as a ‘good’ or ‘bad’ score.","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"value":"What is a good NPS score?","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"Given the available -100 to +100 range, any score above 0 reads as ‘good’ because it indicates that a business has more promoters than detractors.","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"Top-notch companies generally have an NPS of 70 and above, but if you think this is the domain of all big, global companies, think again: in 2018, Amazon had an NPS of 54, Google 53, and Apple 49.","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"A perfect score of 100 indicates that every survey respondent would recommend a company to someone else—a score that nobody has ever achieved.","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"value":"What is a bad NPS score?","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"Any score below 0 indicates that a business has more detractors than promoters. Here’s where industry NPS benchmarks like the ones mentioned above are useful: while an NPS score of -3 may seem bad in isolation, it’s hard to interpret it without comparable scores from key industry players—if the industry average was -10, suddenly the score wouldn't look as bad.","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"This said, even if the bar is set low, a negative NPS is a sign that a business has some serious work to do to improve the situation, reduce the number of unhappy customers, and generate more promoters.","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"heading-2","content":[{"value":"How to run surveys and collect NPS feedback","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"If you're interested in calculating and tracking NPS for your business, the first step is to run an NPS survey to collect customer feedback. You can choose between two main ways of doing it, depending on whether you want to ask for in-the-moment feedback or collect it sometime after a customer has had any experience with your company.","marks":[],"data":{},"nodeType":"text"}]},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"obOk6WuHi3X1yOc71De73","type":"Asset","createdAt":"2024-10-31T20:11:22.341Z","updatedAt":"2024-11-04T20:57:41.169Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":8,"revision":3,"locale":"en"},"fields":{"title":"[Visual] NPS","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/obOk6WuHi3X1yOc71De73/232ec64f77517471146b0281855cc9b6/Screenshot_2024-11-04_at_21.56.17.png","details":{"size":91579,"image":{"width":1586,"height":1056}},"fileName":"Screenshot 2024-11-04 at 21.56.17.png","contentType":"image/png"}}}},"nodeType":"embedded-asset-block","content":[]},{"data":{},"nodeType":"heading-3","content":[{"value":"1. Website survey","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"On-page/website pop-up surveys let you capture your customers’ feedback while they're still on your website. You can set up the NPS survey so it appears on your main conversion pages (for example, the thank you page people see after completing a purchase), or trigger an exit-intent survey right before people leave the website.","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"To run this survey, you’d start by asking the standard NPS question: “On a scale of 0 to 10, how likely are you to recommend [company] to a friend/colleague?”. For maximum value, you should always follow it up with one or two additional open-ended questions:","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"unordered-list","content":[{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"value":"If the customer picks a number between 0 and 8 (detractors - passives), apologize for the negative experience and ask, “What can we do to improve your score?\"","marks":[],"data":{},"nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"value":"If they pick a 9 or 10 (promoters), follow up with enthusiasm and investigate further by asking, “What’s the main reason for your score?”","marks":[],"data":{},"nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"value":"You can even add a third optional question for people to share their ideas on what else you should be doing","marks":[],"data":{},"nodeType":"text"}]}]}]},{"data":{},"nodeType":"heading-3","content":[{"value":"2. Email survey","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"Instead of presenting people with a website pop-up, you can collect NPS data by emailing customers and inviting them to complete a survey after a purchase or key interaction with your business.","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"Email surveys require a bit more work on the customers’ part (open the email → click on the survey → get taken to a separate page → fill it in and submit). Plus, there’s an obvious delay between launching the survey and getting results.","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"On the plus side, giving your customers the time to experience the product/service they received from you (for example, 15 or 30 days) might help them develop an even clearer sense of whether or not they would recommend it.","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"👉Read more about how to launch CX surveys (and get free templates!)","marks":[],"data":{},"nodeType":"text"}]},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"2DQOfE56WyAVPtr3dBHy8t","type":"Asset","createdAt":"2024-10-31T20:06:24.219Z","updatedAt":"2024-11-04T21:00:18.665Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":10,"revision":2,"locale":"en"},"fields":{"title":"[Visual] Survey Template Gallery ","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/2DQOfE56WyAVPtr3dBHy8t/6f8a0557dea2bb46b6af67efe0bb0575/Screenshot_2024-11-04_at_18.18.30.png","details":{"size":90815,"image":{"width":1290,"height":868}},"fileName":"Screenshot 2024-11-04 at 18.18.30.png","contentType":"image/png"}}}},"nodeType":"embedded-asset-block","content":[]},{"data":{},"nodeType":"paragraph","content":[{"value":"Contentsquare’s template gallery features an NPS survey alongside 40+ other useful templates","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"heading-2","content":[{"value":"How to read your NPS results","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"Although NPS measures the likelihood of an action based on experience, it has proven to be a reliable predictor of future business growth or decline. In other words, it helps you see trouble coming at the individual and macro customer levels.","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"The Temkin group study quoted earlier also found a high correlation between NPS and customer experience: on average, in the US “customer experience leaders enjoy an NPS that is 21 points higher than the NPS of customer experience laggards.”","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"Here’s how to read your NPS results after running the survey and collecting data:","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"value":"1. Look at data segments","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"Your company's Net Promoter Scores® may vary across different segments (e.g., age group, gender, long-term customers, higher-spending customers, etc.). When you’re just getting started with NPS, you don’t need this level of depth: any information you collect at this point will help you start to paint a clear picture.","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"Once you're a more advanced user, you can supercharge your NPS analysis by putting segmentation models in place and adapting your approach to different types of customers.","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"value":"2. Keep tracking performance over time","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"Because NPS is a real-time metric, you could look at it daily if you wanted—but its true power is revealed over time when you can see trends and fluctuations:","marks":[],"data":{},"nodeType":"text"}]},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"4AVXabaOWff7xM1AmEQrrr","type":"Asset","createdAt":"2024-10-31T20:17:41.038Z","updatedAt":"2024-11-04T21:01:44.372Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":9,"revision":2,"locale":"en"},"fields":{"title":"[Visual] NPS rate your purchase experience ","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/4AVXabaOWff7xM1AmEQrrr/49f68f095628dd23e6afc50515f8e9f9/Screenshot_2024-11-04_at_22.01.07.png","details":{"size":67780,"image":{"width":1180,"height":792}},"fileName":"Screenshot 2024-11-04 at 22.01.07.png","contentType":"image/png"}}}},"nodeType":"embedded-asset-block","content":[]},{"data":{},"nodeType":"paragraph","content":[{"value":"It may be difficult to get high response rates for every NPS survey you send out. For the ones that do get a large number of respondents, keep those handy as benchmarks for what to improve upon when your next survey comes around. Once you understand how NPS changes over time, you can investigate what factors may have contributed to it—which is when the next point comes in handy.","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"value":"3. Close the loop","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"NPS is more than just a number: the real goldmine is the information you collect by asking follow-up questions as part of the survey (and even beyond that).","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"It’s crucial to have an underlying methodology for interpreting your NPS score and to close the loop with customers and understand the context and reasons behind their rating. Using one-to-one interviews, follow-up sessions, etc., helps you zoom in on specific issues, understand what can and should be improved, and focus your efforts in a truly customer-centric direction.","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"heading-2","content":[{"value":"Measuring product satisfaction: An NPS use case","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"Knowing your NPS is a great starting point, but to truly improve it—and your likelihood of business growth—you need to deep dive into why your customers scored you the way they did. Here’s an example to get you inspired:","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"Say you’ve launched a new product, and you’re eager to hear what users think of it. Launch an NPS survey (from one of our templates, not from scratch!) and keep track of user satisfaction over time. Dig deeper by watching detractors’ Session Replays, which show you recordings of individual sessions in real time, to find and fix points of friction and frustration.","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"value":"💡Pro tip: Create a segment of detractors and apply it in Journey Analysis to get even more insights into your customers’ behavior. Then, create a promoter segment in Journey Analysis so you can compare the two types of customer journeys—and learn ways to optimize the experience for both.","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"heading-2","content":[{"value":"NPS in a nutshell","marks":[],"data":{},"nodeType":"text"}]},{"data":{},"nodeType":"unordered-list","content":[{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"value":"The Net Promoter Score® (NPS) measures the loyalty of a company's customer base with a score from -100 to +100, which comes from customers answering the question \"How likely are you to recommend this company to a friend or colleague?\"","marks":[],"data":{},"nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"value":"To grow your business, you need satisfied customers or ‘promoters’ who talk about you enthusiastically and send referrals your way—and the way you measure your promoters is by checking how many people scored you 9 and 10 in an NPS survey.","marks":[],"data":{},"nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"value":"NPS is a useful number for evaluating and benchmarking your business, but its real value is in the answers to the follow-up questions you get to ask as part of the survey: \"What’s the main reason for your score?\", \"What can we do to improve our business— and your score?\", and \"What can we do to WOW you?\" Customer satisfaction is key to getting new customers and securing old ones.","marks":[],"data":{},"nodeType":"text"}]}]}]},{"data":{},"nodeType":"paragraph","content":[{"value":"Net Promoter, Net Promoter System, Net Promoter Score, NPS, and the NPS-related emoticons are registered trademarks of Bain \u0026 Company, Inc., Fred Reichheld, and Satmetrix Systems, Inc","marks":[],"data":{},"nodeType":"text"}]},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"4lOr3bJkqhyew6fu6wVnQq","type":"Entry","createdAt":"2024-11-07T09:31:28.272Z","updatedAt":"2024-11-21T13:59:49.455Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":14,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"cta"}},"locale":"en"},"fields":{"adminName":"[Guide][Net Promoter Score] CTA (all guide – Sign up)","layout":"Default","heading":"Set up an NPS survey today","content":"Set up an NPS survey on your website with Contentsquare. Find out how likely your customers are to recommend you, and improve their experience—and your bottom line.","buttons":[{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"3FiPU5yJlk9NSQjJyA2XyG","type":"Entry","createdAt":"2024-10-29T14:20:54.529Z","updatedAt":"2024-10-29T14:21:07.910Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"button"}},"locale":"en"},"fields":{"internalName":"[Content UTMs] Guides \u003e Sign up","title":"Sign up","externalUrl":"https://contentsquare.com/pricing?utm_source=content_guide","type":"Button Solid — Deep Grey"}}]}}},"nodeType":"embedded-entry-block","content":[]},{"data":{},"nodeType":"heading-2","content":[{"value":"Frequently asked questions about NPS","marks":[],"data":{},"nodeType":"text"}]},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"3XfkehTwFuMBdSiJxq4IiF","type":"Entry","createdAt":"2024-11-04T21:05:03.832Z","updatedAt":"2024-11-04T21:05:03.832Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":7,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"postFaq"}},"locale":"en"},"fields":{"adminName":"FAQ NPS Survey","faqs":[{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"56cVysN2Pv5pC29i3K5QxU","type":"Entry","createdAt":"2024-11-04T21:03:24.047Z","updatedAt":"2024-11-04T21:03:24.047Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"elementFaqItem"}},"locale":"en"},"fields":{"adminName":"FAQs NPS Question 1","question":"Why is NPS important?","answer":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"NPS is a powerful and motivating metric that inspires action across businesses of all sizes. It helps companies organize around the mission-critical objective of earning more enthusiastic customers, and the score itself can be easily tracked and quantified over time.","marks":[],"data":{}}]}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"3B5jQEEzpkfHd3e58aPy47","type":"Entry","createdAt":"2024-11-04T21:03:41.950Z","updatedAt":"2024-11-04T21:03:41.950Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"elementFaqItem"}},"locale":"en"},"fields":{"adminName":"FAQs NPS Question 2","question":"How is NPS calculated?","answer":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"After being presented with the standard NPS question, \"On a scale from 0-10, how likely are you to recommend this company to a friend or colleague?\", customers are classified into three groups depending on the score they picked.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"NPS is then calculated as the percentage of ‘promoters’ (people who scored 9 or 10) minus the percentage of ‘detractors’ (people who scored 0 to 6, included).","marks":[],"data":{}}]}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"3hgwJb5BBeejSU9Q4gadXq","type":"Entry","createdAt":"2024-11-04T21:04:03.529Z","updatedAt":"2024-11-04T21:04:03.529Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"elementFaqItem"}},"locale":"en"},"fields":{"adminName":"FAQs NPS Question 3","question":"What should you ask when you run an NPS survey?","answer":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The standard NPS question is “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?”. In addition, a good NPS survey will also ask follow-up questions to understand why, for example:","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"What’s the main reason for your score?","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"What can we do to improve your score?","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"These answers reveal what’s working for a company’s most satisfied customers, and what’s causing negative experiences—so the latter can be fixed and the situation improved.","marks":[],"data":{}}]}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"1c8FIbq2GapdIUAQIkgYL0","type":"Entry","createdAt":"2024-11-04T21:04:33.523Z","updatedAt":"2024-11-04T21:04:33.523Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"elementFaqItem"}},"locale":"en"},"fields":{"adminName":"FAQs NPS Question 4","question":"When should you run an NPS survey?","answer":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The optimum time to send your customers an NPS survey depends on your business type. For example,","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"A SaaS (Software as a Service) business usually asks the NPS question after 30 days from sign-up, which gives users enough time to get familiar with the service","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Businesses that own a service but not the final product (think eBay or Booking.com) will likely ask the question as soon as an order is placed or a transaction is concluded, because the customer’s experience with the business ends at that point and a third party provides the product or service. Booking.com doesn’t own the hotel someone has just booked—so the customer experience with them has technically been completed.","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"If that’s the case for your business, consider asking the NPS question at the same time, framing it as follows:","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“Based on your experience with us so far, how likely would you be to recommend us?”","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Businesses that own a service and the final product may want to delay asking the NPS question to give customers enough time to receive and experience it.","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"How much is ‘enough time’?","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"→ If the products get shipped fast and consumed shortly afterward (e.g., food items, flowers, or clothes), a delay of a few days to a couple of weeks should be enough","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"→ If the products take longer to be produced, shipped, and/or used (e.g., bespoke furniture, household appliances, or recurring monthly services), a 30-day or so window makes sense","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"🏆 Pro tip: the best time to ask an NPS question depends on the kind of product you sell, so test your way around it. If people complain that you’re asking too early, that means you need to send your survey later. If your response rate is low and nobody is complaining, try sending it earlier.","marks":[],"data":{}}]}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"3ZVDsjlfIYMmkFQ1mvPtNd","type":"Entry","createdAt":"2024-11-04T21:04:59.906Z","updatedAt":"2024-11-04T21:04:59.906Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"elementFaqItem"}},"locale":"en"},"fields":{"adminName":"FAQs NPS Question 5","question":"What is eNPS?","answer":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Employee Net Promoter Score®, or eNPS, measures employee satisfaction and loyalty toward their organization. It’s an employee-centered NPS.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Similar to customer NPS, the eNPS survey question is: “On a scale of 0–10, how likely are you to recommend [your company name] as a place to work?”","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Likewise, responses to the eNPS are categorized as follows:","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"9–10 (promoters): very satisfied employees, happy and motivated, who may advocate for the business.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"7–8 (passives): happy employees, but not passionate enough about the business to recommend it.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"0–6 (detractors): dissatisfied employees who wouldn’t recommend the organization.","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The people team or human resources department then determines the eNPS score by subtracting the %Detractors from the %Promoters. For example, if your organization has 40% Promoters and 15% Detractors, your eNPS is 25% (40-15).","marks":[],"data":{}}]}]}}}]}}},"nodeType":"embedded-entry-block","content":[]},{"data":{},"nodeType":"paragraph","content":[{"value":"","marks":[],"data":{},"nodeType":"text"}]}]},"id":"WrDGQymNbx8tXVKwPuh7B","contentType":"guide","locale":"en","localisedSlugs":[{"locale":"en","slug":"/guides/net-promoter-score/"}]},"listing":{},"_nextI18Next":{"initialI18nStore":{"en":{"common":{"Read story":"Read story","Read more":"Read more","Latest":"Latest","No items found":"No items found","Loading...":"Loading...","Search results":"Search results","Subscribe":"Subscribe","Email":"Email","Email address":"Email address","Continue reading":"Continue reading","Connect with us":"Connect with us","min read":"min read"}}},"initialLocale":"en","ns":["common"],"userConfig":{"i18n":{"locales":["en","fr-fr","de-de","es-es","it-it","ja-ja"],"defaultLocale":"en","localeDetection":false,"localePath":"/var/task/public/locales"},"nonExplicitSupportedLngs":true,"reloadOnPrerender":false,"fallbackLng":{"default":["en"],"fr-fr":["fr","fr-fr"],"de-de":["de","de-de"],"es-es":["es","es-es"],"it-it":["it","it-it"],"ja-ja":["ja","ja-ja"]}}}},"globalData":{"adminName":"Utils — Global Options","headerBanner":{"adminName":"Banner — Global AI Banner","colourTheme":"Light / Coral","message":"Your Contentsquare platform experience is empowered by our AI innovation. Practical insights, not hype.","linkTitle":"Learn more","pageLink":"/platform/capabilities/ai/","id":"50puQmHZpMZAWX1Hl7ELOI","contentType":"banner","locale":"en"},"header":{"adminName":"Header — Global Header","headerMenu":[{"adminName":"Header Menu Item — Platform","navItem":{"adminName":"Nav Item — Platform","title":"Platform","pageLink":"/platform/","id":"3CC3sKocQ4urBh4qLQL4fX","contentType":"navItem","locale":"en"},"submenu":{"adminName":"Featured Link Submenu — Platform Menu","featuredLinkThumbnail":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"4eBqAl49OPbIrSR0ARPhva","type":"Asset","createdAt":"2024-10-22T16:04:45.546Z","updatedAt":"2024-10-23T13:31:50.052Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":7,"revision":2,"locale":"en"},"fields":{"title":"Platform Overview Thumbnail","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/4eBqAl49OPbIrSR0ARPhva/1b53816a322556a1f703cd605d57e1d6/Platform_Thumbnail.svg","details":{"size":222577,"image":{"width":213,"height":144}},"fileName":"Platform Thumbnail.svg","contentType":"image/svg+xml"}}},"featuredLinkHeading":"Platform Overview","featuredLinkDescription":"Your all-in-one platform for the right digital experience","featuredLinkNavItem":{"adminName":"Nav Item — Explore the platform","title":"Explore the platform","pageLink":"/platform/","id":"12zu1z5dU2NI84MZJevsGb","contentType":"navItem","locale":"en"},"iconMenu":{"adminName":"Column Menu — Platform Header Menu","hideForLocale":false,"menu":[{"adminName":"Icon Nav Item — Experience Analytics","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"1zNQ5Gd3LGGKaEN0Iqh8Uk","type":"Asset","createdAt":"2024-10-22T16:09:08.690Z","updatedAt":"2024-10-22T16:09:08.690Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":1,"locale":"en"},"fields":{"title":"Experience Analytics Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/1zNQ5Gd3LGGKaEN0Iqh8Uk/24fa9153263087ee32cc4256e6b6aeb1/experience-analytics_Icon.svg","details":{"size":1377,"image":{"width":32,"height":33}},"fileName":"experience-analytics Icon.svg","contentType":"image/svg+xml"}}},"title":"Experience Analytics","description":"Visualize journeys and level up engagement","pageLink":"/platform/experience-analytics/","id":"4HH92E4tBUOdsNZUWljTPH","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Product Analytics","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"4YUBF2yJs3o6U1T6xy4Yl7","type":"Asset","createdAt":"2024-10-22T16:32:02.874Z","updatedAt":"2024-10-22T16:32:02.874Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":1,"locale":"en"},"fields":{"title":"Product Analytics Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/4YUBF2yJs3o6U1T6xy4Yl7/2f2fa56cc720433ea57f07b92e34f7f6/product-analytics.svg","details":{"size":979,"image":{"width":32,"height":33}},"fileName":"product-analytics.svg","contentType":"image/svg+xml"}}},"title":"Product Analytics","description":"Get the whole picture of multi-session journeys","pageLink":"/platform/product-analytics/","id":"3RFymZOrmssTdVqf2Yx7eM","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Voice of Customer","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"5mTjvKCNm6NzGsszOzgjGl","type":"Asset","createdAt":"2024-10-22T16:33:23.620Z","updatedAt":"2024-10-22T16:33:23.620Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":1,"locale":"en"},"fields":{"title":"Voice Of Customer Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/5mTjvKCNm6NzGsszOzgjGl/634860682d77b8d395e54c3e91496841/VOC_Icon.svg","details":{"size":923,"image":{"width":32,"height":33}},"fileName":"VOC Icon.svg","contentType":"image/svg+xml"}}},"title":"Voice of Customer","description":"Make better decisions with fast user feedback","pageLink":"/platform/voice-of-customer/","id":"2HH5wMVYNlV5ImQ8CMxTUf","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Experience Monitoring","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"7bX0tCQkpfOsX7rUPdsJsv","type":"Asset","createdAt":"2024-10-22T16:34:39.000Z","updatedAt":"2024-10-22T16:34:39.000Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Experience Monitoring Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/7bX0tCQkpfOsX7rUPdsJsv/6c0ca8717d628c7168e540fd1b1bcea6/Experience_Monitoring_Icon.svg","details":{"size":646,"image":{"width":32,"height":33}},"fileName":"Experience Monitoring Icon.svg","contentType":"image/svg+xml"}}},"title":"Experience Monitoring","description":"Power up performance and remove friction","pageLink":"/platform/experience-monitoring/","id":"6S9pKeqCCcfGt01q5oIzjw","contentType":"iconNavItem","locale":"en"}],"id":"4fPE5ic4j2ynKo7pRFvRy0","contentType":"utilsColumnMenu","locale":"en"},"menus":[{"adminName":"Column Menu — Platform - Features Menu","hideForLocale":false,"heading":"Features","menu":[{"adminName":"Icon Nav Item — Session Replay","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"nCI0BAucJJyAEr41YWyUy","type":"Asset","createdAt":"2024-10-22T16:44:06.582Z","updatedAt":"2024-10-22T16:44:06.582Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Session Replay Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/nCI0BAucJJyAEr41YWyUy/bb803f6cdd3e95eb6f6173e65747cdf7/Session_Replay_Icon.svg","details":{"size":1876,"image":{"width":16,"height":16}},"fileName":"Session Replay Icon.svg","contentType":"image/svg+xml"}}},"title":"Session Replay","pageLink":"/platform/capabilities/session-replay/","id":"LLKrBG8i0D2D7CYVx7Zwc","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Heatmaps","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"1DxfZwGaWOx0bzP72oqmUW","type":"Asset","createdAt":"2024-10-22T16:45:33.396Z","updatedAt":"2024-10-22T16:45:33.396Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Heatmaps Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/1DxfZwGaWOx0bzP72oqmUW/7056b2ca6cfb613bb65bcdc21afb9f7e/Heatmaps_Icon.svg","details":{"size":1196,"image":{"width":16,"height":16}},"fileName":"Heatmaps Icon.svg","contentType":"image/svg+xml"}}},"title":"Heatmaps","pageLink":"/platform/capabilities/heatmaps/","id":"t80CYArQ5pXxUR7mC8xUh","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Journeys","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"4fUaI1HYOXYt33AhNP0QyJ","type":"Asset","createdAt":"2024-10-22T16:46:23.840Z","updatedAt":"2024-10-22T16:46:23.840Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Journeys Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/4fUaI1HYOXYt33AhNP0QyJ/afeace35980d614f3827663655b0c3e2/Journeys_Icon.svg","details":{"size":2122,"image":{"width":16,"height":16}},"fileName":"Journeys Icon.svg","contentType":"image/svg+xml"}}},"title":"Journey Analysis","pageLink":"/platform/capabilities/journeys/","id":"7m2X0TcSonINHsKZUwxt7K","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Web Analytics","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"2fgTpATNONFvjWbHqCBQVT","type":"Asset","createdAt":"2024-10-22T16:47:30.194Z","updatedAt":"2024-10-22T16:47:30.194Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Web Analytics Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/2fgTpATNONFvjWbHqCBQVT/aeaa5b5a042b3704981cf6aaf88d493d/Web_Analytics_Icon.svg","details":{"size":1129,"image":{"width":16,"height":16}},"fileName":"Web Analytics Icon.svg","contentType":"image/svg+xml"}}},"title":"Web Analytics","pageLink":"/platform/web-analytics/","id":"551UozWpGQvE3uccpijwSJ","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Error \u0026 Frustration","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"2bxEPEPyHz0CzQXq51woc5","type":"Asset","createdAt":"2024-10-22T16:48:08.874Z","updatedAt":"2024-10-22T16:48:08.874Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Errors Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/2bxEPEPyHz0CzQXq51woc5/41f07db2eb24fb7529102b4f5cb5a2c8/Errors_Icon.svg","details":{"size":2323,"image":{"width":16,"height":16}},"fileName":"Errors Icon.svg","contentType":"image/svg+xml"}}},"title":"Error \u0026 Frustration","pageLink":"/platform/capabilities/error-analysis/","id":"nZxtSbPWIjLUH6rjK0ds1","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Mobile","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"36s3NutXpY8WqfrXt3IQ6n","type":"Asset","createdAt":"2024-10-22T16:51:30.359Z","updatedAt":"2024-10-22T16:51:30.359Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Mobile Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/36s3NutXpY8WqfrXt3IQ6n/666d06f35ae2e1dc3a924612385debff/Mobile_Icon.svg","details":{"size":1044,"image":{"width":16,"height":16}},"fileName":"Mobile Icon.svg","contentType":"image/svg+xml"}}},"title":"Mobile","pageLink":"/platform/capabilities/mobile/","id":"c8iCZaNWHHVffo5NhUKrh","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — User Feedback","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"3wX97gLgH40XmSABESC9zR","type":"Asset","createdAt":"2024-10-22T16:54:45.109Z","updatedAt":"2024-10-22T16:54:45.109Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"User Feedback Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/3wX97gLgH40XmSABESC9zR/7dd84b40d581a644dcc98dce99a7638a/User_Feedback_Icon.svg","details":{"size":1653,"image":{"width":16,"height":16}},"fileName":"User Feedback Icon.svg","contentType":"image/svg+xml"}}},"title":"User Feedback","pageLink":"/platform/voice-of-customer/","id":"2E4vte82K0RZbH3GyIHgX6","contentType":"iconNavItem","locale":"en"}],"id":"2mfp3op6ODn3SaAcdn6LPr","contentType":"utilsColumnMenu","locale":"en"},{"adminName":"Column Menu — Platform - Platform","hideForLocale":false,"heading":"Platform","menu":[{"adminName":"Icon Nav Item — AI","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"18OrEzOmeKnvmzurw3t5ab","type":"Asset","createdAt":"2024-10-22T16:56:47.738Z","updatedAt":"2024-10-22T16:56:47.738Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"AI Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/18OrEzOmeKnvmzurw3t5ab/bf2c023d363a88fff0f907c46668e4e7/AI_Icon.svg","details":{"size":4346,"image":{"width":16,"height":16}},"fileName":"AI Icon.svg","contentType":"image/svg+xml"}}},"title":"AI","pageLink":"/platform/capabilities/ai/","id":"47waqCojjzOX4K3G4Yuttz","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Integrations \u0026 APIs","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"2dp9iCdG7jTansqvvhSRVr","type":"Asset","createdAt":"2024-10-22T17:02:35.977Z","updatedAt":"2024-10-22T17:02:35.977Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Integrations Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/2dp9iCdG7jTansqvvhSRVr/c68e9fc951810e60ff17b02967a3a57b/Integrations_Icon.svg","details":{"size":1302,"image":{"width":16,"height":16}},"fileName":"Integrations Icon.svg","contentType":"image/svg+xml"}}},"title":"Integrations \u0026 APIs","pageLink":"/integrations-partners/","id":"3N9WiBGZ2fUjaGOilYJnpU","contentType":"iconNavItem","locale":"en"}],"id":"4sXo2pwrASw0bnwRZrA7GS","contentType":"utilsColumnMenu","locale":"en"}],"id":"OY3B8BJsUKrSpQxzwb8RV","contentType":"featuredLinkSubmenu","locale":"en"},"id":"bK97TB4coHW5UDQzR3WXo","contentType":"headerMenuItem","locale":"en"},{"adminName":"Header Menu Item — Solutions","navItem":{"adminName":"Nav Item — Solutions","title":"Solutions","externalUrl":"/#","id":"4B7RkKXLaKEbYhUKPg2LPD","contentType":"navItem","locale":"en"},"submenu":{"adminName":"Columns Menu — Solutions Menu","menus":[{"adminName":"Column Menu — Solutions - We’ll help you","hideForLocale":false,"heading":"We’ll help you","menu":[{"adminName":"Icon Nav Item — Optimize Journeys","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"3CzhuFZP4shpEXp8JEpI25","type":"Asset","createdAt":"2024-10-22T17:11:11.736Z","updatedAt":"2024-10-22T17:11:11.736Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Optimise Journeys Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/3CzhuFZP4shpEXp8JEpI25/4d2e8f8a234104bf6ef4c4e0e0f611fe/Optimise_Journeys_Icon.svg","details":{"size":2660,"image":{"width":16,"height":16}},"fileName":"Optimise Journeys Icon.svg","contentType":"image/svg+xml"}}},"title":"Optimize journeys","pageLink":"/solutions/use-case/optimize-journeys/","id":"7neae6R9GwN93FLfpQlOpp","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Improve Conversion","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"5FAt4vEn3sUzddwc2T5aPI","type":"Asset","createdAt":"2024-10-22T17:11:46.885Z","updatedAt":"2024-10-22T17:11:46.885Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Improve Conversion Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/5FAt4vEn3sUzddwc2T5aPI/ac892ab54632e57d537142929dd894fd/Improve_Conversion_Icon.svg","details":{"size":2146,"image":{"width":16,"height":16}},"fileName":"Improve Conversion Icon.svg","contentType":"image/svg+xml"}}},"title":"Improve conversion","pageLink":"/solutions/use-case/improve-conversion/","id":"3WJDvdw1inwaF7QKI7XGdh","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Increase ifetime Value","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"jQf7kY82XwvcUhvrzWGAt","type":"Asset","createdAt":"2024-10-22T17:12:35.778Z","updatedAt":"2024-10-22T17:12:35.778Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Increase Lifetime Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/jQf7kY82XwvcUhvrzWGAt/c382e41206c0a8c69fb2e6016dd84a12/Increase_Lifetime_Icon.svg","details":{"size":2700,"image":{"width":16,"height":16}},"fileName":"Increase Lifetime Icon.svg","contentType":"image/svg+xml"}}},"title":"Increase lifetime value","pageLink":"/solutions/use-case/increase-lifetime-value/","id":"5jtYJvHlF6d4dBHh9x56kC","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Boost A/B Testing Results","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"mgBFXwWsaiiIDXXHtPexB","type":"Asset","createdAt":"2024-10-22T17:13:13.798Z","updatedAt":"2024-10-22T17:13:13.798Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Boost A B Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/mgBFXwWsaiiIDXXHtPexB/efc008ff8cfd311d3c660c39efa3b093/Boost_A_B_Icon.svg","details":{"size":2487,"image":{"width":16,"height":16}},"fileName":"Boost A B Icon.svg","contentType":"image/svg+xml"}}},"title":"Boost A/B testing results","pageLink":"/solutions/use-case/ab-testing/","id":"3Q2BT87D8YUSxN2WV5e1KB","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Find \u0026 Fix Errors","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"45F4fJIFKSJGUmMFXh5Bsx","type":"Asset","createdAt":"2024-10-22T17:13:57.639Z","updatedAt":"2024-10-22T17:13:57.639Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Find Errors Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/45F4fJIFKSJGUmMFXh5Bsx/fcffbcbeeeecd0f489cee6281d13c77d/Find_Errors_Icon.svg","details":{"size":1000,"image":{"width":16,"height":16}},"fileName":"Find Errors Icon.svg","contentType":"image/svg+xml"}}},"title":"Find \u0026 fix errors","pageLink":"/solutions/use-case/find-and-fix-errors/","id":"1YhkPyooAPJeQ8HQEIZhYT","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Act on Feedback","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"fSdXzDo0BZAwqA4zKfrkT","type":"Asset","createdAt":"2024-10-22T17:14:54.018Z","updatedAt":"2024-10-22T17:14:54.018Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Act on Feedback Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/fSdXzDo0BZAwqA4zKfrkT/2bbc005d2ef89a85934ed38aa1c61d0c/Act_on_Feedback_Icon.svg","details":{"size":1798,"image":{"width":16,"height":16}},"fileName":"Act on Feedback Icon.svg","contentType":"image/svg+xml"}}},"title":"Act on feedback","pageLink":"/solutions/use-case/feedback/","id":"5MaG5egxNnM9CFtefsQlSX","contentType":"iconNavItem","locale":"en"}],"id":"6dAcpK0Gz2P3ff0YdFCisF","contentType":"utilsColumnMenu","locale":"en"},{"adminName":"Column Menu — Solutions - For Teams","hideForLocale":false,"heading":"For Teams","menu":[{"adminName":"Icon Nav Item — Digital Marketing","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"5t1Dly1OwsTRUCmH8hIGHQ","type":"Asset","createdAt":"2024-10-22T17:16:39.153Z","updatedAt":"2024-10-22T17:16:39.153Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Digital Marketing Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/5t1Dly1OwsTRUCmH8hIGHQ/9f3923dcacafa6fa2953a21dfbda8c9e/Digital_Marketing_Icon.svg","details":{"size":1730,"image":{"width":16,"height":16}},"fileName":"Digital Marketing Icon.svg","contentType":"image/svg+xml"}}},"title":"Digital Marketing","pageLink":"/solutions/teams/digital-marketing/","id":"6nvFFFomoEWnwU5CLfMMjs","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Product","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"5RhbkqNTlr1oXS1fHgg8Kp","type":"Asset","createdAt":"2024-10-22T17:17:35.521Z","updatedAt":"2024-10-22T17:17:35.521Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Product Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/5RhbkqNTlr1oXS1fHgg8Kp/96fe5b1207d026212e741eef00f816e5/Product_Icon.svg","details":{"size":2715,"image":{"width":16,"height":16}},"fileName":"Product Icon.svg","contentType":"image/svg+xml"}}},"title":"Product","pageLink":"/solutions/teams/product/","id":"4kicIjDkQX1AS8RiJXDQXd","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Analytics","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"2cYX4NeSttp5rTUOXXE98q","type":"Asset","createdAt":"2024-10-22T17:18:34.750Z","updatedAt":"2024-10-22T17:18:34.750Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Analytics Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/2cYX4NeSttp5rTUOXXE98q/0f4aa0dfebb6513e64ae94da554e9ce1/Analytics_Icon.svg","details":{"size":1994,"image":{"width":16,"height":16}},"fileName":"Analytics Icon.svg","contentType":"image/svg+xml"}}},"title":"Analytics","pageLink":"/solutions/teams/analytics/","id":"56vxQ3bxtAlwm8PFOKejy1","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — eCommerce","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"5GKw5XwKzLISIMoUfBBxzf","type":"Asset","createdAt":"2024-10-22T17:21:58.772Z","updatedAt":"2024-10-22T17:21:58.772Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Ecommerce Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/5GKw5XwKzLISIMoUfBBxzf/b3ff49a117b05b431201ba4c34bf23b0/Ecommerce_Icon.svg","details":{"size":2372,"image":{"width":16,"height":16}},"fileName":"Ecommerce Icon.svg","contentType":"image/svg+xml"}}},"title":"eCommerce","pageLink":"/solutions/teams/ecommerce/","id":"2M5BGGMB1auE4AKvPG49RG","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Design \u0026 UX","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"4tAs2bqLywqyrTspTmerMH","type":"Asset","createdAt":"2024-10-22T17:22:39.338Z","updatedAt":"2024-10-29T12:50:13.489Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":2,"locale":"en"},"fields":{"title":"Icon — Pencil \u0026 Ruler","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/4tAs2bqLywqyrTspTmerMH/c213072aed52120bd53067c985f9a056/Design_UX_Icon.svg","details":{"size":4189,"image":{"width":16,"height":16}},"fileName":"Design UX Icon.svg","contentType":"image/svg+xml"}}},"title":"Design \u0026 UX","pageLink":"/solutions/teams/design-ux/","id":"9Q9Wcq1Ywr91SFBy575fk","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Technical \u0026 IT","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"2MdNK6i7YgQs5HPYXl3jQP","type":"Asset","createdAt":"2024-10-22T17:23:49.121Z","updatedAt":"2024-10-22T17:23:49.121Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Tech IT Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/2MdNK6i7YgQs5HPYXl3jQP/2fd7a7ffc116d2b3424e3778f2a65b24/Tech_IT_Icon.svg","details":{"size":1959,"image":{"width":16,"height":16}},"fileName":"Tech IT Icon.svg","contentType":"image/svg+xml"}}},"title":"Technical \u0026 IT","pageLink":"/solutions/teams/tech-and-it/","id":"1MD8Yd2IMRL21ZYgzX81lX","contentType":"iconNavItem","locale":"en"}],"id":"1FHWwVBd8OwSfdvhBwlqDV","contentType":"utilsColumnMenu","locale":"en"},{"adminName":"Column Menu — Solutions - For Industries","hideForLocale":false,"heading":"For Industries","menu":[{"adminName":"Icon Nav Item — BFSI","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"6ASTVgiv7JazqFP5GPLttl","type":"Asset","createdAt":"2024-10-22T17:25:07.449Z","updatedAt":"2024-10-22T17:25:07.449Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"BFSI Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/6ASTVgiv7JazqFP5GPLttl/ad5085f12e0dc49d51c4ba37a09f8a2a/BFSI_Icon.svg","details":{"size":2086,"image":{"width":16,"height":16}},"fileName":"BFSI Icon.svg","contentType":"image/svg+xml"}}},"title":"BFSI","pageLink":"/solutions/industry/banking-and-financial-services/","id":"7KOCqt8WEz7r0f5bj3WOeV","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — eCommerce \u0026 Retail","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"27ayXju92YK1eAVrDz7KS","type":"Asset","createdAt":"2024-10-22T17:26:04.262Z","updatedAt":"2024-10-29T14:54:58.166Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":7,"revision":2,"locale":"en"},"fields":{"title":"Icon — Shopping Bag","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/27ayXju92YK1eAVrDz7KS/4121cd8fe8fe3269aef306c52d4203af/Ecommerce_Travel_Icon.svg","details":{"size":1881,"image":{"width":16,"height":16}},"fileName":"Ecommerce Travel Icon.svg","contentType":"image/svg+xml"}}},"title":"eCommerce \u0026 Retail","pageLink":"/solutions/industry/ecommerce-retail/","id":"4RPsVGNFYsGLwAJ7pYI7m5","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Tech","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"3mMpcixbazz9CsnBM4oX8G","type":"Asset","createdAt":"2024-10-22T17:26:33.075Z","updatedAt":"2024-10-22T17:26:33.075Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Tech Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/3mMpcixbazz9CsnBM4oX8G/38e99e455067eeb2a14c3fa59c7dbdd0/Tech_Icon.svg","details":{"size":1269,"image":{"width":16,"height":16}},"fileName":"Tech Icon.svg","contentType":"image/svg+xml"}}},"title":"Tech","pageLink":"/solutions/industry/tech-saas/","id":"1J1rxEUES8Dph1DVLzhVz0","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Travel \u0026 Hospitality","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"1HIDkaNX5suLgYKBXgffF4","type":"Asset","createdAt":"2024-10-22T17:27:23.409Z","updatedAt":"2024-10-22T17:27:23.409Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Travel Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/1HIDkaNX5suLgYKBXgffF4/04387001a686ef35345fa1d55be0c2ad/Travel_Icon.svg","details":{"size":1474,"image":{"width":16,"height":16}},"fileName":"Travel Icon.svg","contentType":"image/svg+xml"}}},"title":"Travel \u0026 Hospitality","pageLink":"/solutions/industry/travel-hospitality/","id":"7y5fbzlmfKOPHeSNLBWKRv","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — B2B","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"cl97CnWwAtG4I597SkQ4c","type":"Asset","createdAt":"2024-10-22T17:28:02.862Z","updatedAt":"2024-10-22T17:28:02.862Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"B2B Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/cl97CnWwAtG4I597SkQ4c/c2f490931c6b24ffb871f9455a0ad476/B2B_Icon.svg","details":{"size":3425,"image":{"width":16,"height":16}},"fileName":"B2B Icon.svg","contentType":"image/svg+xml"}}},"title":"B2B","pageLink":"/solutions/industry/b2b/","id":"h8X3I9ORmk2G5JLFoSTko","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Public Sector","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"5x4SrmYiowLbOh565xKhWi","type":"Asset","createdAt":"2024-10-22T17:29:04.104Z","updatedAt":"2024-10-22T17:29:04.104Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Public Sector Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/5x4SrmYiowLbOh565xKhWi/131aa53efdac765170018a3de95baf35/Public_Sector_Icon.svg","details":{"size":2182,"image":{"width":16,"height":16}},"fileName":"Public Sector Icon.svg","contentType":"image/svg+xml"}}},"title":"Public Sector","pageLink":"/solutions/industry/public-sector/","id":"11BBn0Yv6JKwjQsohEYURN","contentType":"iconNavItem","locale":"en"}],"id":"1OgF5MsW3KrRt9kxTzPSp8","contentType":"utilsColumnMenu","locale":"en"}],"id":"4UAs9uth2d5Ewt9HNQvPTE","contentType":"columnsSubmenu","locale":"en"},"id":"2PeSXp3JrksorQE8awA91O","contentType":"headerMenuItem","locale":"en"},{"adminName":"Header Menu Item — Customers","navItem":{"adminName":"Nav Item — Customers","title":"Customers","pageLink":"/customers/","id":"2MemHSCaigNtM9xZl70zKv","contentType":"navItem","locale":"en"},"id":"4RuyR0RsuNxB0rixyQgYPJ","contentType":"headerMenuItem","locale":"en"},{"adminName":"Header Menu Item — Resources","navItem":{"adminName":"Nav Item — Resources","title":"Resources","pageLink":"/ebooks-reports/","id":"1ylH0q6Nxuv96GpyN0l3Rn","contentType":"navItem","locale":"en"},"submenu":{"adminName":"Featured Menu — Resources Submenu","featuredThumbnail":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"5icjHvgMtFOl1VEplPE28O","type":"Asset","createdAt":"2024-10-22T17:35:19.124Z","updatedAt":"2024-10-22T17:35:19.124Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Resources Menu Thumbnail","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/5icjHvgMtFOl1VEplPE28O/903168c844941437ac9005c2f31edd1e/Resources_Menu_Thumbnail.svg","details":{"size":3467,"image":{"width":247,"height":145}},"fileName":"Resources Menu Thumbnail.svg","contentType":"image/svg+xml"}}},"featuredMenu":{"adminName":"Column Menu — Resource By Type","heading":"Resource By Type","menu":[{"adminName":"Nav Item — Blog","title":"Blog","pageLink":"/blog/","id":"30ZJy4P1aRIHhM5Vm7C79w","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Guides","title":"Guides","pageLink":"/guides/","id":"5uRl0mvwt5CHurOMUHDZuz","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — eBooks \u0026 Reports","title":"eBooks \u0026 Reports","pageLink":"/ebooks-reports/","id":"yawjhlvi99b3mU6XDHcq2","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Events \u0026 Webinars","title":"Events \u0026 Webinars","pageLink":"/events/","id":"7MAGclCpnDzNyQGPePdwnZ","contentType":"navItem","locale":"en"}],"id":"2DJcGZ7qMZzca8lTvKSFne","contentType":"utilsColumnMenu","locale":"en"},"menu":{"adminName":"Column Menu — Resources - Center Menu","menu":[{"adminName":"Icon Nav Item — CX Circle","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"KSJbG3H19iaX09R6AA4Cy","type":"Asset","createdAt":"2024-10-22T17:48:43.535Z","updatedAt":"2024-10-22T17:48:43.535Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"CX-Circle Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/KSJbG3H19iaX09R6AA4Cy/c5aa2d2d3a26fb865f823ef9c0e8f898/CX-Circle_Icon.svg","details":{"size":2574,"image":{"width":32,"height":32}},"fileName":"CX-Circle Icon.svg","contentType":"image/svg+xml"}}},"title":"CX Circle","description":"Your go-to event for all things customer experience","pageLink":"/cx-circle/","id":"4x8eLRehqZ2ARr3WSMqV1A","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Community","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"6rYoqnBkkbaR7OpPfiVg14","type":"Asset","createdAt":"2024-10-22T17:50:29.604Z","updatedAt":"2024-10-22T17:50:29.604Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Community Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/6rYoqnBkkbaR7OpPfiVg14/a782bfb1afeb215490d28667eabbba5b/Community_Icon.svg","details":{"size":1909,"image":{"width":32,"height":32}},"fileName":"Community Icon.svg","contentType":"image/svg+xml"}}},"title":"Community","description":"Share tips and tricks with other Contentsquare users","externalUrl":"https://community.contentsquare.com/private/login","id":"CdP3sPUr4YE85yJkDvMK0","contentType":"iconNavItem","locale":"en"}],"id":"6mc3uyWsZX5TEG07BMHWwD","contentType":"utilsColumnMenu","locale":"en"},"menuStack":[{"adminName":"Column Menu — Resource Using Contentsquare","heading":"Using Contentsquare","menu":[{"adminName":"Icon Nav Item — Help Center","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"3ngFpRD1Q0ElS4tHDxkG13","type":"Asset","createdAt":"2024-10-22T17:41:41.930Z","updatedAt":"2024-10-22T17:41:41.930Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Help Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/3ngFpRD1Q0ElS4tHDxkG13/e5d6dc26c003b54cb4fc61a342036945/Help_Icon.svg","details":{"size":3047,"image":{"width":16,"height":16}},"fileName":"Help Icon.svg","contentType":"image/svg+xml"}}},"title":"Help Center","externalUrl":"https://support.contentsquare.com/hc/en-gb","id":"1NNiuB1NB25BAlu9lmbLTV","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Learning Hub","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"7tPlAr0gDqGMmBvROSHdfd","type":"Asset","createdAt":"2024-10-22T17:43:34.725Z","updatedAt":"2024-10-22T17:43:34.725Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Learning Hub Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/7tPlAr0gDqGMmBvROSHdfd/2082e7fda83d23ee5e60d58acf00a90e/Learning_Hub_Icon.svg","details":{"size":1981,"image":{"width":16,"height":16}},"fileName":"Learning Hub Icon.svg","contentType":"image/svg+xml"}}},"title":"Learning Hub","externalUrl":"https://learn.contentsquare.com/","id":"2BCOXJHdIZi3pgQX2klj45","contentType":"iconNavItem","locale":"en"},{"adminName":"Nav Item - Partner Ecosystem","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"77aw5SBHAwFOJOLYnOsEww","type":"Asset","createdAt":"2024-10-30T10:37:08.883Z","updatedAt":"2024-10-30T10:37:08.883Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"On Demand Participants Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/77aw5SBHAwFOJOLYnOsEww/786f9223d0cc72de0e66de0d5a820869/On_Demand_Participants_Icon.svg","details":{"size":2162,"image":{"width":32,"height":32}},"fileName":"On Demand Participants Icon.svg","contentType":"image/svg+xml"}}},"title":"Partner Ecosystem","pageLink":"/partner-ecosystem/","id":"3PDNlJnAcJQ3kvM4QAlc1","contentType":"iconNavItem","locale":"en"}],"id":"47lPxgnfracEatlEvV6pYa","contentType":"utilsColumnMenu","locale":"en"}],"id":"4ghRBokbkKDxU67I496j98","contentType":"featuredMenuSubmenu","locale":"en"},"id":"2CVqTqSClxis9YY79UIgCH","contentType":"headerMenuItem","locale":"en"},{"adminName":"Header Menu Item — Pricing","navItem":{"adminName":"Nav Item — Pricing","title":"Pricing","externalUrl":"/pricing","id":"4ZvxkvQSmgTRl2AL2h8Odl","contentType":"navItem","locale":"en"},"id":"7vIDOzugT3k55wEjhLnuux","contentType":"headerMenuItem","locale":"en"}],"buttons":[{"adminName":"Nav Item — Book a demo","title":"Book a demo","pageLink":"/request-a-demo/","id":"7rQTeUjgF1SxWXd0GJj4JB","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Start for free","title":"Start for free","externalUrl":"https://insights.hotjar.com/register?cs_lite=1\u0026utm_source=csq_website","id":"7DEEKYGakjscQDNPAoEBmc","contentType":"navItem","locale":"en"}],"id":"rHCAikyyA02JKAGtLFk2M","contentType":"header","locale":"en"},"footer":{"adminName":"Global Footer","prefooterCta":{"adminName":"CTA — Global Pre-Footer CTA","ctaColour":{"id":"e98d1f4b-85ef-43b3-9748-57dc2a85eb49","name":"Deep / Burgundy","value":"#440220"},"heading":"Get insights \u2028that transform","buttons":[{"internalName":"Button White — Start for free","title":"Start for free","externalUrl":"https://insights.hotjar.com/register?cs_lite=1\u0026utm_source=csq_website","type":"Button Solid — White","id":"2sG8wXaQuWfIrwLQrfeMCv","contentType":"button","locale":"en"},{"internalName":"Global - Button Outline White — Book a demo","title":"Book a demo","pageLink":"/request-a-demo/","type":"Button Outline — White","id":"2xVueviFX8GbeJuBM7ayt9","contentType":"button","locale":"en"}],"id":"1BhZ5hVzfgHdX7NMQADrsK","contentType":"cta","locale":"en"},"mainMenu":{"adminName":"Column Menu — Main Footer Menu","menu":[{"adminName":"Nav Item — Platform Overview","title":"Platform Overview","pageLink":"/platform/","id":"16cw5lpyiqjX7ezWFk38Me","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — AI","title":"AI","pageLink":"/platform/capabilities/ai/","id":"5pve7ANy4dxzNRhM7Wxx6L","contentType":"navItem","locale":"en"},{"adminName":"Nav item — Mobile","title":"Mobile","pageLink":"/platform/capabilities/mobile/","id":"1CvLU32OMdbpRdITs5JdUL","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Integrations","title":"Integrations","pageLink":"/integrations-partners/","id":"3nXIMv09Q1fg2VhwYdsC1a","contentType":"navItem","locale":"en"},{"adminName":"Nav item — Docs","title":"Technical Documentation","externalUrl":"https://docs.contentsquare.com/","id":"2hYfCzvMbpeXCMQ5ky1pG0","contentType":"navItem","locale":"en"}],"id":"XOCg2T6dfVjUZTrcT3FoB","contentType":"utilsColumnMenu","locale":"en"},"firstColumn":[{"adminName":"Column Menu — Platform Footer Menu","heading":"Platform","menu":[{"adminName":"Icon Nav Item — Product Analytics","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"4YUBF2yJs3o6U1T6xy4Yl7","type":"Asset","createdAt":"2024-10-22T16:32:02.874Z","updatedAt":"2024-10-22T16:32:02.874Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":1,"locale":"en"},"fields":{"title":"Product Analytics Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/4YUBF2yJs3o6U1T6xy4Yl7/2f2fa56cc720433ea57f07b92e34f7f6/product-analytics.svg","details":{"size":979,"image":{"width":32,"height":33}},"fileName":"product-analytics.svg","contentType":"image/svg+xml"}}},"title":"Product Analytics","description":"Get the whole picture of multi-session journeys","pageLink":"/platform/product-analytics/","id":"3RFymZOrmssTdVqf2Yx7eM","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Experience Analytics","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"1zNQ5Gd3LGGKaEN0Iqh8Uk","type":"Asset","createdAt":"2024-10-22T16:09:08.690Z","updatedAt":"2024-10-22T16:09:08.690Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":1,"locale":"en"},"fields":{"title":"Experience Analytics Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/1zNQ5Gd3LGGKaEN0Iqh8Uk/24fa9153263087ee32cc4256e6b6aeb1/experience-analytics_Icon.svg","details":{"size":1377,"image":{"width":32,"height":33}},"fileName":"experience-analytics Icon.svg","contentType":"image/svg+xml"}}},"title":"Experience Analytics","description":"Visualize journeys and level up engagement","pageLink":"/platform/experience-analytics/","id":"4HH92E4tBUOdsNZUWljTPH","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Experience Monitoring","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"7bX0tCQkpfOsX7rUPdsJsv","type":"Asset","createdAt":"2024-10-22T16:34:39.000Z","updatedAt":"2024-10-22T16:34:39.000Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Experience Monitoring Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/7bX0tCQkpfOsX7rUPdsJsv/6c0ca8717d628c7168e540fd1b1bcea6/Experience_Monitoring_Icon.svg","details":{"size":646,"image":{"width":32,"height":33}},"fileName":"Experience Monitoring Icon.svg","contentType":"image/svg+xml"}}},"title":"Experience Monitoring","description":"Power up performance and remove friction","pageLink":"/platform/experience-monitoring/","id":"6S9pKeqCCcfGt01q5oIzjw","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Voice of Customer","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"5mTjvKCNm6NzGsszOzgjGl","type":"Asset","createdAt":"2024-10-22T16:33:23.620Z","updatedAt":"2024-10-22T16:33:23.620Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":1,"locale":"en"},"fields":{"title":"Voice Of Customer Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/5mTjvKCNm6NzGsszOzgjGl/634860682d77b8d395e54c3e91496841/VOC_Icon.svg","details":{"size":923,"image":{"width":32,"height":33}},"fileName":"VOC Icon.svg","contentType":"image/svg+xml"}}},"title":"Voice of Customer","description":"Make better decisions with fast user feedback","pageLink":"/platform/voice-of-customer/","id":"2HH5wMVYNlV5ImQ8CMxTUf","contentType":"iconNavItem","locale":"en"}],"id":"3E3L856L3MwUrUdQB9J1Qg","contentType":"utilsColumnMenu","locale":"en"}],"secondColumn":[{"adminName":"Column Menu — For Teams — Footer Menu","hideForLocale":false,"heading":"For Teams","menu":[{"adminName":"Nav Item — Marketing","title":"Marketing","pageLink":"/solutions/teams/digital-marketing/","id":"54DvBi2hHu3Ch0ZimXCA47","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Product","title":"Product","pageLink":"/solutions/teams/product/","id":"6lH9orVAVAkCE4NVKKWCXl","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Design \u0026 UX","title":"Design \u0026 UX","pageLink":"/solutions/teams/design-ux/","id":"2zwWc6kC5gfN1wrlmjXf8O","contentType":"navItem","locale":"en"},{"adminName":"Icon Nav Item — eCommerce","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"5GKw5XwKzLISIMoUfBBxzf","type":"Asset","createdAt":"2024-10-22T17:21:58.772Z","updatedAt":"2024-10-22T17:21:58.772Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Ecommerce Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/5GKw5XwKzLISIMoUfBBxzf/b3ff49a117b05b431201ba4c34bf23b0/Ecommerce_Icon.svg","details":{"size":2372,"image":{"width":16,"height":16}},"fileName":"Ecommerce Icon.svg","contentType":"image/svg+xml"}}},"title":"eCommerce","pageLink":"/solutions/teams/ecommerce/","id":"2M5BGGMB1auE4AKvPG49RG","contentType":"iconNavItem","locale":"en"},{"adminName":"Nav Item — Research \u0026 Analytics","title":"Research \u0026 Analytics","pageLink":"/solutions/teams/analytics/","id":"71MZbB8W6sepvMkSOEQSMB","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Technical \u0026 IT","title":"Technical \u0026 IT","pageLink":"/solutions/teams/tech-and-it/","id":"O1tosFpvvRAXtOKLgeyLN","contentType":"navItem","locale":"en"}],"id":"6k0QEqpKIPUvxpFvoldjoi","contentType":"utilsColumnMenu","locale":"en"},{"adminName":"Column Menu — For Industries — Footer Menu","hideForLocale":false,"heading":"For Industries","menu":[{"adminName":"Nav Item — Financial Services","title":"Financial Services","pageLink":"/solutions/industry/banking-and-financial-services/","id":"38IZ6moIZZzgKFbbe6nfVF","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Retail","title":"Retail","pageLink":"/solutions/industry/ecommerce-retail/","id":"1UHkOXNCacEHhGJ7u8I5ej","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Telecom","title":"Telecom","pageLink":"/solutions/industry/telecom/","id":"3QwjZP2nIpuqTjTVs5QnFW","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Travel \u0026 Hospitality","title":"Travel \u0026 Hospitality","pageLink":"/solutions/industry/travel-hospitality/","id":"aRJrOB5tN3O47wos3tbva","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — B2B","title":"B2B","pageLink":"/solutions/industry/b2b/","id":"5Th0ANV2DYR6kqILCRG9ZT","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Public Sector","title":"Public Sector","pageLink":"/solutions/industry/public-sector/","id":"2fBAYvtL4HTZdMcgEU1FCV","contentType":"iconNavItem","locale":"en"}],"id":"7hBTBFmIT7yF8L7SLsL4OY","contentType":"utilsColumnMenu","locale":"en"}],"thirdColumn":[{"adminName":"Column Menu — Company — Footer Menu","heading":"Company","menu":[{"adminName":"Nav Item — About","title":"About","pageLink":"/company/","id":"FdtkW2eLNrLBbctgPKORI","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Partner Program","title":"Partner Program","pageLink":"/partner-ecosystem/","id":"74vw4R82yL0zZi5TbdBxWM","contentType":"navItem","locale":"en"},{"adminName":"Nav Item - Careers","title":"Careers","externalUrl":"https://contentsquare.com/careers/","id":"5uordx7ymNshJMbG2jExUE","contentType":"navItem","locale":"en"},{"adminName":"Nav Item - Impact","title":"Impact","externalUrl":"https://contentsquare.com/company/impact/","id":"4XjlyEl5sHBj7jtXed2mPt","contentType":"navItem","locale":"en"},{"adminName":"Nav item - Digital Accessibility Statement","title":"Digital Accessibility Statement","externalUrl":"https://contentsquare.com/digital-accessibility-statement/","id":"605jL3xsFrQnj8Kba3pAVz","contentType":"navItem","locale":"en"}],"id":"7q59vPIVq2EH7Ppx0NseOu","contentType":"utilsColumnMenu","locale":"en"}],"fourthColumn":[{"adminName":"Column Menu — Resources — Footer Menu","heading":"Resources","menu":[{"adminName":"Nav Item — Customers","title":"Customers","pageLink":"/customers/","id":"2MemHSCaigNtM9xZl70zKv","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Blog","title":"Blog","pageLink":"/blog/","id":"30ZJy4P1aRIHhM5Vm7C79w","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Guides","title":"Guides","pageLink":"/guides/","id":"5uRl0mvwt5CHurOMUHDZuz","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — eBooks \u0026 Reports","title":"eBooks \u0026 Reports","pageLink":"/ebooks-reports/","id":"yawjhlvi99b3mU6XDHcq2","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Events \u0026 Webinars","title":"Events \u0026 Webinars","pageLink":"/events/","id":"7MAGclCpnDzNyQGPePdwnZ","contentType":"navItem","locale":"en"},{"adminName":"Icon Nav Item — Community","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"6rYoqnBkkbaR7OpPfiVg14","type":"Asset","createdAt":"2024-10-22T17:50:29.604Z","updatedAt":"2024-10-22T17:50:29.604Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Community Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/6rYoqnBkkbaR7OpPfiVg14/a782bfb1afeb215490d28667eabbba5b/Community_Icon.svg","details":{"size":1909,"image":{"width":32,"height":32}},"fileName":"Community Icon.svg","contentType":"image/svg+xml"}}},"title":"Community","description":"Share tips and tricks with other Contentsquare users","externalUrl":"https://community.contentsquare.com/private/login","id":"CdP3sPUr4YE85yJkDvMK0","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Help Center","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"3ngFpRD1Q0ElS4tHDxkG13","type":"Asset","createdAt":"2024-10-22T17:41:41.930Z","updatedAt":"2024-10-22T17:41:41.930Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Help Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/3ngFpRD1Q0ElS4tHDxkG13/e5d6dc26c003b54cb4fc61a342036945/Help_Icon.svg","details":{"size":3047,"image":{"width":16,"height":16}},"fileName":"Help Icon.svg","contentType":"image/svg+xml"}}},"title":"Help Center","externalUrl":"https://support.contentsquare.com/hc/en-gb","id":"1NNiuB1NB25BAlu9lmbLTV","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Learning Hub","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"7tPlAr0gDqGMmBvROSHdfd","type":"Asset","createdAt":"2024-10-22T17:43:34.725Z","updatedAt":"2024-10-22T17:43:34.725Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Learning Hub Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/7tPlAr0gDqGMmBvROSHdfd/2082e7fda83d23ee5e60d58acf00a90e/Learning_Hub_Icon.svg","details":{"size":1981,"image":{"width":16,"height":16}},"fileName":"Learning Hub Icon.svg","contentType":"image/svg+xml"}}},"title":"Learning Hub","externalUrl":"https://learn.contentsquare.com/","id":"2BCOXJHdIZi3pgQX2klj45","contentType":"iconNavItem","locale":"en"},{"adminName":"Nav Item - Contact Us","title":"Contact Us","pageLink":"/contact-us/","id":"4lWIh4TFzvhTM4UmNDclz2","contentType":"navItem","locale":"en"}],"id":"3wjuSScQvkQGWz1jTRCQxD","contentType":"utilsColumnMenu","locale":"en"},{"adminName":"Column Menu — Trust Center — Footer Menu","hideForLocale":false,"heading":"Trust Center","menu":[{"adminName":"Nav Item — Legal","title":"Legal","pageLink":"/legal/","id":"4wLIEQ6b8dPvrED4BRGv4u","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Privacy Center","title":"Privacy Center","pageLink":"/privacy-center/","id":"3sOxZWn9Q4qEc4cMX7SyUb","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Security","title":"Security","externalUrl":"https://trust.contentsquare.com/","id":"2qol20oFwuTKV6y1IF8gU3","contentType":"navItem","locale":"en"}],"id":"3QCNEbAUawfMzNl7TrZpJN","contentType":"utilsColumnMenu","locale":"en"}],"signUpHeading":"Join our newsletter for the latest updates in the world of marketing","copyrightMessage":"ContentSquare. All Rights Reserved.","legalMenu":[{"adminName":"Nav Item — Privacy policies","title":"Privacy Policies","pageLink":"/privacy-policy/","id":"6JghBzKvoRgdGtOwmmzpSd","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Cookie Policy","title":"Cookie Policy","pageLink":"/privacy-center/cookie-policy/","id":"6mXhvtXk1HX0XGLU6Rm14Y","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Modern Slavery Statement","title":"Modern Slavery Statement","pageLink":"/legal/modern-slavery-statement/","id":"3snNUhrEs1c2Hla3TNwXKP","contentType":"navItem","locale":"en"},{"adminName":"Nav Item - Trust Center","title":"Trust Center","pageLink":"/trust-center/","id":"2wQBbwfRKLKKNF30oVhVqb","contentType":"navItem","locale":"en"}],"id":"3YcZ8qZ1wmolNtxpVQSwlB","contentType":"footer","locale":"en"},"socialMenu":[{"adminName":"Icon Nav Item — Linkedin","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"4XvYBvL1xvJ0FgZBskQzAP","type":"Asset","createdAt":"2024-10-23T13:43:21.685Z","updatedAt":"2024-10-23T13:43:21.685Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Linkedin Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/4XvYBvL1xvJ0FgZBskQzAP/616c5b0f7445a5b1616bb51e5338c89e/Linkedin_Icon.svg","details":{"size":871,"image":{"width":15,"height":14}},"fileName":"Linkedin Icon.svg","contentType":"image/svg+xml"}}},"title":"Linkedin Profile","externalUrl":"https://www.linkedin.com/company/contentsquare/","id":"5LcaQklYcLtxLPApYRZSbc","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Youtube","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"5LwCj5CpvDhHFKyhURKQyL","type":"Asset","createdAt":"2024-10-23T13:45:20.940Z","updatedAt":"2024-10-23T13:45:20.940Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Youtube Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/5LwCj5CpvDhHFKyhURKQyL/5cc8b039087b0a743cf44ecab5580bfc/Youtube_Icon.svg","details":{"size":1183,"image":{"width":18,"height":17}},"fileName":"Youtube Icon.svg","contentType":"image/svg+xml"}}},"title":"Youtube Account","externalUrl":"https://www.youtube.com/@Contentsquare","id":"Hym7xY8zBfJShJ68KqjKk","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Instagram","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"3GFtUDZ3rnIenDg8jnKJBk","type":"Asset","createdAt":"2024-10-23T13:46:02.551Z","updatedAt":"2024-10-23T13:46:02.551Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Instagram Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/3GFtUDZ3rnIenDg8jnKJBk/53a120bb02138c0860080f8ba64cf85a/Instagram_Icon.svg","details":{"size":3884,"image":{"width":14,"height":15}},"fileName":"Instagram Icon.svg","contentType":"image/svg+xml"}}},"title":"Instagram Account","externalUrl":"https://www.instagram.com/contentsquareofficial/?hl=en","id":"6jfCqvp8PqH1J7GJaCJakC","contentType":"iconNavItem","locale":"en"}],"id":"77jeXDnROHS3qwYzMrKnkZ","contentType":"globalOptions","locale":"en"},"__N_SSG":true},"page":"/[[...slug]]","query":{"slug":["guides","net-promoter-score"]},"buildId":"ium4MmHWVzFwkT3MjRfkv","isFallback":false,"isExperimentalCompile":false,"dynamicIds":[7931],"gsp":true,"appGip":true,"locale":"en","locales":["en","fr-fr","de-de","es-es","it-it","ja-ja"],"defaultLocale":"en","scriptLoader":[]}</script><noscript><iframe title="gtag iframe" src="https://www.googletagmanager.com/ns.html?id=GTM-NLLSLH3" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript></body></html>