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Guides for every topic - Navigation Header list" data-action="Click" data-label="Learn more" > Learn more </a> </div> </ul> </div> <div class="navbar--second-tier-column only-visible-mobile navbar--second-tier-with-desc-col"> <ul> <li class="navbar--second-tier-column-title"> <a href="/console/about/topics/"> <h2 id="subnav-heading" class="callout-heading--links" >Guides for every topic</h2> </a> </li> <div class="navbar--second-tier-column-explore-content"> <p class="only-visible-large">Find the right tools and resources for your goals.</p> <a href="/console/about/topics/" class="nav-item-link only-visible-large js-data-layer" data-category="Learning - Guides for every topic - Navigation Header list" data-action="Click" data-label="Learn more" > Learn more </a> </div> </ul> </div> <div class="navbar--second-tier-column only-visible-large navbar--second-tier-with-desc-col"> <ul> <li class="navbar--second-tier-column-title"> <h2 id="subnav-heading" class="callout-heading--links" >Play Academy</h2> </li> <div class="navbar--second-tier-column-explore-content"> <p class="only-visible-large">Get online training, targeted for every stage of your business growth.</p> <a href="https://playacademy.withgoogle.com/" class="nav-item-link only-visible-large js-data-layer" data-category="Learning - Play Academy - Navigation Header list" data-action="Click" data-label="Learn more" target="_blank" rel="noreferrer noopener" > Learn more </a> </div> </ul> </div> <div class="navbar--second-tier-column only-visible-mobile navbar--second-tier-with-desc-col"> <ul> <li class="navbar--second-tier-column-title"> <a href="https://playacademy.withgoogle.com/"> <h2 id="subnav-heading" class="callout-heading--links" >Play Academy</h2> </a> </li> <div class="navbar--second-tier-column-explore-content"> <p class="only-visible-large">Get online training, targeted for every stage of your business growth.</p> <a href="https://playacademy.withgoogle.com/" class="nav-item-link only-visible-large js-data-layer" data-category="Learning - Play Academy - Navigation Header list" data-action="Click" data-label="Learn more" target="_blank" rel="noreferrer noopener" > Learn more </a> </div> </ul> </div> <div class="navbar--second-tier-column only-visible-large navbar--second-tier-with-desc-col"> <ul> <li class="navbar--second-tier-column-title"> <h2 id="subnav-heading" class="callout-heading--links" >Insights</h2> </li> <div class="navbar--second-tier-column-explore-content"> <p class="only-visible-large">Find the most impactful reports and insights to drive your app growth.</p> <a href="/console/about/gamegenrereports/" class="nav-item-link only-visible-large js-data-layer" data-category="Learning - Insights - Navigation Header list" data-action="Click" data-label="Learn more" > Learn more </a> </div> </ul> </div> <div class="navbar--second-tier-column only-visible-mobile navbar--second-tier-with-desc-col"> <ul> <li class="navbar--second-tier-column-title"> <a href="/console/about/gamegenrereports/"> <h2 id="subnav-heading" class="callout-heading--links" >Insights</h2> </a> </li> <div class="navbar--second-tier-column-explore-content"> <p class="only-visible-large">Find the most impactful reports and insights to drive your app growth.</p> <a href="/console/about/gamegenrereports/" class="nav-item-link only-visible-large js-data-layer" data-category="Learning - Insights - Navigation Header list" data-action="Click" data-label="Learn more" > Learn more </a> </div> </ul> </div> <div class="navbar--second-tier-column only-visible-large navbar--second-tier-with-desc-col"> <ul> <li class="navbar--second-tier-column-title"> <h2 id="subnav-heading" class="callout-heading--links" >Case studies</h2> </li> <div class="navbar--second-tier-column-explore-content"> <p class="only-visible-large">See real-world stories and businesses thriving on Google Play.</p> <a href="/console/about/case-studies/" class="nav-item-link only-visible-large js-data-layer" data-category="Learning - 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WeArePlay - Navigation Header list" data-action="Click" data-label="Learn More" > Learn more </a> </div> </ul> </div> <div class="navbar--second-tier-column only-visible-mobile navbar--second-tier-with-desc-col"> <ul> <li class="navbar--second-tier-column-title"> <a href="/console/about/weareplay/"> <h2 id="subnav-heading" class="callout-heading--links" >#WeArePlay</h2> </a> </li> <div class="navbar--second-tier-column-explore-content"> <p class="only-visible-large">Learn about the global community building amazing apps on Google Play.</p> <a href="/console/about/weareplay/" class="nav-item-link only-visible-large js-data-layer" data-category="Learning - WeArePlay - Navigation Header list" data-action="Click" data-label="Learn More" > Learn more </a> </div> </ul> </div> </div> </div> </div> </div> </li> <li id="programs-nav" class="navbar-item navbar-item-search has-chevron"> <button data-category="Internal Header link - Navigation bar" data-action="Click" data-label="Programs" aria-controls="programs-subnav" aria-haspopup="true" aria-label="Programs" class="navbar-subnav-trigger-home js-data-layer"> Programs <svg xmlns="http://www.w3.org/2000/svg" role="img" alt="Programs"> <use xlink:href="/console/about/static/imgs/console-icons.svg#mi-chevron"></use> </svg> </button> <div class="navbar--second-tier" id="programs-subnav"> <div class="navbar--second-tier-wrapper"> <div class="navbar--second-tier-items-section"> <a class="navbar-logo-drawer only-visible-mobile" href="/console/about/"> <span class="navbar-logo--full only-visible-mobile"><img alt="Google Play" src="https://kstatic.googleusercontent.com/files/f337e8499384d4d1b1d87a7148fb23760ee71c387b5933c9aa3657ce04a6aa1bfb9aef5a7551a641e376ce638ec03145581a39866a8701a3809113f6fe6d50c9" height="36" width="173" class="logo-img"> </span> </a><h2 id="programs" class="navbar--second-tier-title subhead--regular only-visible-mobile" > <button aria-label="Programs" class="nav-back only-visible-mobile"> <svg xmlns="http://www.w3.org/2000/svg" role="img" alt="Programs"> <use xlink:href="/console/about/static/imgs/console-icons.svg#mi-chevron"></use> </svg> </button> Programs</h2> <div class="navbar--second-tier-heading-section"> <div class="navbar--second-tier-column only-visible-large navbar--second-tier-heading-links-col"> <ul> <li class="navbar--second-tier-column-title"> <h2 id="subnav-heading" class="callout-heading--title" >Get involved with programs designed to support the needs of all types of businesses.</h2> </li> <div class="navbar--second-tier-column-explore-content"> <p class="navbar--second-tier-links"> <span class="input-text"> <a href="/console/about/programs/" class="navbar-button js-data-layer" data-category="Programs - Navigation Header list" data-action="Click" data-label="Explore programs" > Explore programs </a> </span> </p> </div> </ul> </div> <div class="navbar--second-tier-column only-visible-mobile navbar--second-tier-heading-links-col"> <ul> <li class="navbar--second-tier-column-title"><h2 id="subnav-heading" class="callout-heading--title" >Get involved with programs designed to support the needs of all types of businesses.</h2></li> <div class="navbar--second-tier-column-explore-content"> <p class="navbar--second-tier-links"> <span class="input-text"> <a href="/console/about/programs/" class="navbar-button js-data-layer" data-category="Programs - Navigation Header list" data-action="Click" data-label="Explore programs" > Explore programs </a> </span> </p> </div> </ul> </div> </div> <div class="navbar--second-tier-links-section"> <div class="navbar--second-tier-column only-visible-large navbar--second-tier-withlinks"> <ul> <li class="navbar--second-tier-column-title nav-with-icon"> <span><h2 id="subnav-heading" class="callout-heading--links" >For reaching new audiences</h2></span> </li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/promotionalcontent/" class="nav-item-link js-data-layer" data-category="Programs - For reaching new audiences - Navigation Header list" data-action="Click" data-label="Promotional content" aria-label="Promotional content" >Promotional content </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/googleplaypass/" class="nav-item-link js-data-layer" data-category="Programs - For reaching new audiences - Navigation Header list" data-action="Click" data-label="Google Play Pass" aria-label="Google Play Pass" >Google Play Pass </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/googleplaypoints/" class="nav-item-link js-data-layer" data-category="Programs - For reaching new audiences - Navigation Header list" data-action="Click" data-label="Google Play Points" aria-label="Google Play Points" >Google Play Points </a> </li> </ul> </div> <div class="navbar--second-tier-column only-visible-mobile navbar--second-tier-withlinks"> <ul> <li class="navbar--second-tier-column-title"><h2 id="subnav-heading" class="callout-heading--links" >For reaching new audiences</h2></li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/promotionalcontent/" class="nav-item-link js-data-layer" data-category="Programs - For reaching new audiences - Navigation Header list" data-action="Click" data-label="Promotional content" aria-label="Promotional content" >Promotional content </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/googleplaypass/" class="nav-item-link js-data-layer" data-category="Programs - For reaching new audiences - Navigation Header list" data-action="Click" data-label="Google Play Pass" aria-label="Google Play Pass" >Google Play Pass </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/googleplaypoints/" class="nav-item-link js-data-layer" data-category="Programs - For reaching new audiences - Navigation Header list" data-action="Click" data-label="Google Play Points" aria-label="Google Play Points" >Google Play Points </a> </li> </ul> </div> <div class="navbar--second-tier-column only-visible-large navbar--second-tier-withlinks"> <ul> <li class="navbar--second-tier-column-title nav-with-icon"> <span><h2 id="subnav-heading" class="callout-heading--links" >For games</h2></span> </li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/indiegames/" class="nav-item-link js-data-layer" data-category="Programs - For games - Navigation Header list" data-action="Click" data-label="Indie Games" aria-label="Indie Games" >Indie Games </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/highfidelitygames/" class="nav-item-link js-data-layer" data-category="Programs - For games - Navigation Header list" data-action="Click" data-label="High fidelity games" aria-label="High fidelity games" >High fidelity games </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/partnerprogram/" class="nav-item-link js-data-layer" data-category="Programs - For games - Navigation Header list" data-action="Click" data-label="Google Play Partner Program for Games" aria-label="Google Play Partner Program for Games" >Google Play Partner Program for Games </a> </li> <li class="navbar--second-tier-item"> <a href="https://play.google/changethegame/" class="nav-item-link js-data-layer" data-category="Programs - For games - Navigation Header list" data-action="Click" data-label="Change the game" target="_blank" rel="noreferrer noopener" aria-label="Change the game" >Change the game </a> </li> </ul> </div> <div class="navbar--second-tier-column only-visible-mobile navbar--second-tier-withlinks"> <ul> <li class="navbar--second-tier-column-title"><h2 id="subnav-heading" class="callout-heading--links" >For games</h2></li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/indiegames/" class="nav-item-link js-data-layer" data-category="Programs - For games - Navigation Header list" data-action="Click" data-label="Indie Games" aria-label="Indie Games" >Indie Games </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/highfidelitygames/" class="nav-item-link js-data-layer" data-category="Programs - For games - Navigation Header list" data-action="Click" data-label="High fidelity games" aria-label="High fidelity games" >High fidelity games </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/partnerprogram/" class="nav-item-link js-data-layer" data-category="Programs - For games - Navigation Header list" data-action="Click" data-label="Google Play Partner Program for Games" aria-label="Google Play Partner Program for Games" >Google Play Partner Program for Games </a> </li> <li class="navbar--second-tier-item"> <a href="https://play.google/changethegame/" class="nav-item-link js-data-layer" data-category="Programs - For games - Navigation Header list" data-action="Click" data-label="Change the game" target="_blank" rel="noreferrer noopener" aria-label="Change the game" >Change the game </a> </li> </ul> </div> <div class="navbar--second-tier-column only-visible-large navbar--second-tier-withlinks"> <ul> <li class="navbar--second-tier-column-title nav-with-icon"> <span><h2 id="subnav-heading" class="callout-heading--links" >For childrens’ apps</h2></span> </li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/teacherapproved/" class="nav-item-link js-data-layer" data-category="Programs - For childrens’ apps - Navigation Header list" data-action="Click" data-label="Teacher approved" aria-label="Teacher approved" >Teacher approved </a> </li> </ul> </div> <div class="navbar--second-tier-column only-visible-mobile navbar--second-tier-withlinks"> <ul> <li class="navbar--second-tier-column-title"><h2 id="subnav-heading" class="callout-heading--links" >For childrens’ apps</h2></li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/teacherapproved/" class="nav-item-link js-data-layer" data-category="Programs - For childrens’ apps - Navigation Header list" data-action="Click" data-label="Teacher approved" aria-label="Teacher approved" >Teacher approved </a> </li> </ul> </div> <div class="navbar--second-tier-column only-visible-large navbar--second-tier-withlinks"> <ul> <li class="navbar--second-tier-column-title nav-with-icon"> <span><h2 id="subnav-heading" class="callout-heading--links" >For content and media apps</h2></span> </li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/mediaprogram/" class="nav-item-link js-data-layer" data-category="Programs - For content and media apps - Navigation Header list" data-action="Click" data-label="Media Experience Program" aria-label="Media Experience Program" >Media Experience Program </a> </li> </ul> </div> <div class="navbar--second-tier-column only-visible-mobile navbar--second-tier-withlinks"> <ul> <li class="navbar--second-tier-column-title"><h2 id="subnav-heading" class="callout-heading--links" >For content and media apps</h2></li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/mediaprogram/" class="nav-item-link js-data-layer" data-category="Programs - For content and media apps - Navigation Header list" data-action="Click" data-label="Media Experience Program" aria-label="Media Experience Program" >Media Experience Program </a> </li> </ul> </div> <div class="navbar--second-tier-column only-visible-large navbar--second-tier-withlinks"> <ul> <li class="navbar--second-tier-column-title nav-with-icon"> <span><h2 id="subnav-heading" class="callout-heading--links" >Pilot programs</h2></span> </li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/userchoicepilot/" class="nav-item-link js-data-layer" data-category="Programs - 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Test - Navigation Header list" data-action="Click" data-label="App bundle explorer" aria-label="App bundle explorer" >App bundle explorer </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/closed-testing/" class="nav-item-link js-data-layer" data-category="Play console - Test - Navigation Header list" data-action="Click" data-label="Closed testing" aria-label="Closed testing" >Closed testing </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/internalappsharing/" class="nav-item-link js-data-layer" data-category="Play console - Test - Navigation Header list" data-action="Click" data-label="Internal app sharing" aria-label="Internal app sharing" >Internal app sharing </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/internal-testing/" class="nav-item-link js-data-layer" data-category="Play console - Test - Navigation Header list" data-action="Click" data-label="Internal testing" aria-label="Internal testing" >Internal testing </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/opentesting/" class="nav-item-link js-data-layer" data-category="Play console - 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Grow - Navigation Header list" data-action="Click" data-label="Acquisition reporting" aria-label="Acquisition reporting" >Acquisition reporting </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/customstorelistings/" class="nav-item-link js-data-layer" data-category="Play console - Grow - Navigation Header list" data-action="Click" data-label="Customer store listings" aria-label="Custom store listings" >Custom store listings </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/deeplinks/" class="nav-item-link js-data-layer" data-category="Play console - Grow - Navigation Header list" data-action="Click" data-label="Deep links" aria-label="Deep links" >Deep links </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/storelistings/" class="nav-item-link js-data-layer" data-category="Play console - Grow - Navigation Header list" data-action="Click" data-label="Main store listing" aria-label="Main store listing" >Main store listing </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/playgamesservices/" class="nav-item-link js-data-layer" data-category="Play console - 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Grow - Navigation Header list" data-action="Click" data-label="Acquisition reporting" aria-label="Acquisition reporting" >Acquisition reporting </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/customstorelistings/" class="nav-item-link js-data-layer" data-category="Play console - Grow - Navigation Header list" data-action="Click" data-label="Customer store listings" aria-label="Custom store listings" >Custom store listings </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/deeplinks/" class="nav-item-link js-data-layer" data-category="Play console - Grow - Navigation Header list" data-action="Click" data-label="Deep links" aria-label="Deep links" >Deep links </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/storelistings/" class="nav-item-link js-data-layer" data-category="Play console - Grow - Navigation Header list" data-action="Click" data-label="Main store listing" aria-label="Main store listing" >Main store listing </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/playgamesservices/" class="nav-item-link js-data-layer" data-category="Play console - 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Quality - Navigation Header list" data-action="Click" data-label="Reviews" aria-label="Reviews" >Reviews </a> </li> </ul> </div> <div class="navbar--second-tier-column only-visible-large navbar--second-tier-withlinks"> <ul> <li class="navbar--second-tier-column-title nav-with-icon"> <span class="only-visible-large"> <img class="nav-item-icon" src="https://lh3.googleusercontent.com/IsHCIKtUHXrXDD68sO4cnqNm1Q5afauCVn-76C47fmXC0hstWlZnc_GyAv7kNZnRI6-24JlIdvb21fwuCo2QLMzsrCGrVrzOWSfoD1YPlByTVHgtFA=rw" alt="Monetize" height="28" width="28"> </span> <span><h2 id="subnav-heading" class="callout-heading--links" >Monetize</h2></span> </li> <li class="navbar--second-tier-item"> <a href="/console/about/in-appproductssetup/" class="nav-item-link js-data-layer" data-category="Play console - Monetize - Navigation Header list" data-action="Click" data-label="In-app products" aria-label="In-app products" >In-app products </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/price-experiments/" class="nav-item-link js-data-layer" data-category="Play console - 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Console CTA" data-action="Click" data-label="Go to Play Console" >Go to Play Console</a> </div> </div> </div> </div> </header> <main id="a11y-main"> <section class="hero hero-feature grid"> <div class="hero-feature-img"> <picture> <source type="image/webp" srcset="https://lh3.googleusercontent.com/07U3E0Rz7qNntZMHNLGyLvLqM5LNvl2_OaP6kGZ_rPtMiBXIR4v5b8GRmPpVHBU9KjfGcCyNO5Vg5AN8XKtyE6WBpn2hEtHZA7Yv1yk=s1000-rw"> <source type="image/jpg" srcset="https://lh3.googleusercontent.com/07U3E0Rz7qNntZMHNLGyLvLqM5LNvl2_OaP6kGZ_rPtMiBXIR4v5b8GRmPpVHBU9KjfGcCyNO5Vg5AN8XKtyE6WBpn2hEtHZA7Yv1yk=s1000"> <img role="presentation" src="https://lh3.googleusercontent.com/07U3E0Rz7qNntZMHNLGyLvLqM5LNvl2_OaP6kGZ_rPtMiBXIR4v5b8GRmPpVHBU9KjfGcCyNO5Vg5AN8XKtyE6WBpn2hEtHZA7Yv1yk=s1000" > </picture> </div> <div class="hero-feature-copy grid"> <div class="hero-feature-copy-wrapper"> <h1 id="internal-testing" class="heading-sm hero-topic-key-feature-heading" >Internal testing</h1> <p class="hero-feature-text">Quickly distribute your builds to a small set of trusted testers without the need to wait for app reviews. Integrate with build qualification processes before promoting to more users.</p> <a href="https://play.google.com/console/developer/app/tracks/internal-testing" class="btn-primary js-console-btn js-data-layer" rel="noreferrer noopener" target="_blank" data-category="Body - Console CTA" data-action="Click" data-label="Go to Play Console" >Go to Play Console</a> </div> </div> </section> <section class="key-features grid"> <div class="key-features-item grid"> <div class="key-features-item-wrapper"> <h2 id="fast-distribution" class="heading-sm key-features-title" >Fast distribution</h2> <p class="key-features-copy">Builds are available to testers within seconds of being added to Play Console</p> </div> </div> <div class="key-features-item grid"> <div class="key-features-item-wrapper"> <h2 id="seamless-international-collaboration" class="heading-sm key-features-title" >Seamless international collaboration</h2> <p class="key-features-copy">Collaborate with remote QA teams without needing to work around country and license limitations</p> </div> </div> <div class="key-features-item grid"> <div class="key-features-item-wrapper"> <h2 id="enable-continuous-integration" class="heading-sm key-features-title" >Enable continuous integration</h2> <p class="key-features-copy">Use the Publishing API to automatically deploy builds as they become available for internal testing</p> </div> </div> </section> <section class="bullet"> <h3 id="best-practices" class="glue-headline glue-headline--headline-3 glue-mod-spacer-4-bottom font-weight-bold heading-linkable" >Best practices <div class="heading-link-container"> <a class="heading-link" href="#best-practices" aria-label="Copy link to this section" data-tooltip-text="Copy link to this section" data-toast-text="Copied to clipboard"> <svg xmlns="http://www.w3.org/2000/svg" role="presentation" aria-hidden="true" height="24" width="24" viewBox="0 0 24 24" > <use xlink:href="/console/about/static/imgs/console-icons.svg#mi-linkable"></use> </svg> </a> </div> </h3> <div class="bullet-wrapper grid"> <div class="bullet-list bullet-list--full-width"> <ul> <li> <p>Conduct an initial quality assurance check by quickly distributing your app among up to 100 invited testers</p> </li> <li> <p>We recommend running an internal test before releasing your app to the closed or open tracks. If needed, you can run internal tests concurrently with closed and open tests for different versions of your app.</p> </li> <li> <p>Reminder: If you’re testing a paid app using an open or closed test, testers still need to purchase it. If you’re testing a paid app using an internal test, testers can install your app for free.</p> </li> </ul> </div> </div> </section> <section class="cards"> <h1 id="find-out-more" class="heading-lg heading-linkable" >Find out more <div class="heading-link-container"> <a class="heading-link" href="#find-out-more" aria-label="Copy link to this section" data-tooltip-text="Copy link to this section" data-toast-text="Copied to clipboard"> <svg xmlns="http://www.w3.org/2000/svg" role="presentation" aria-hidden="true" height="24" width="24" viewBox="0 0 24 24" > <use xlink:href="/console/about/static/imgs/console-icons.svg#mi-linkable"></use> </svg> </a> </div> </h1> <div class="cards-wrapper"> <div class="cards-container"> <a href="https://support.google.com/googleplay/android-developer/answer/9845334" class="cards-item hover-shadow" target="_blank" rel="noreferrer noopener" > <div class="cards-item-wrapper"> <img role="presentation" src="https://kstatic.googleusercontent.com/files/735ceed59c96846e428c6850fddde21ce7bc2b6bf6e5e3b1a62495ef91b8e96be0d03322dc85e4da34a2b322d1b4067a3c77a040a58480c94f2a051278aae1cd" class="cards-item-image"> <h2 id="set-up-an-open-closed-or-internal-test" class="cards-item-heading" >Set up an open, closed, or internal test</h2> <p>Learn how to set up testing tracks in Play Console</p> </div> <span class="btn-action-link">Learn more <svg xmlns="http://www.w3.org/2000/svg" role="presentation" class="rtl-mirror" aria-hidden="true"> <use xlink:href="/console/about/static/imgs/console-icons.svg#cta-arrow"></use> </svg> </span> </a> <a href="https://www.youtube.com/watch?v=Thp9_KVSZ1Y" class="cards-item hover-shadow" target="_blank" rel="noreferrer noopener" > <div class="cards-item-wrapper"> <img role="presentation" src="https://kstatic.googleusercontent.com/files/fd6ae14e32e003595bd8ca1d9ac361175b8d79eb0eb1415001563b11f71af8ad0c3e4c9dbb4dcc2a1853a7997ab1f4b3c531b8701b0f84826494fc135a6a3fc3" class="cards-item-image"> <h2 id="play-console-release-tools" class="cards-item-heading" >Play Console release tools</h2> <p>In this talk from I/O '18, learn more about the release tools in Play Console</p> </div> <span class="btn-action-link">Watch video <svg xmlns="http://www.w3.org/2000/svg" role="presentation" class="rtl-mirror" aria-hidden="true"> <use xlink:href="/console/about/static/imgs/console-icons.svg#cta-arrow"></use> </svg> </span> </a> <a href="https://playacademy.exceedlms.com/student/path/4915?utm_source=console&utm_medium=banner&utm_campaign=mktpages&use_locale=true "" class="cards-item hover-shadow" target="_blank" rel="noreferrer noopener" > <div class="cards-item-wrapper"> <img role="presentation" src="https://kstatic.googleusercontent.com/files/7a6c0586405d68de602f92794ffc8cee8416b0c349b7f480b4c463ee49f10c6c8e9243f9d37d7d8bbbc51e047fe56e47c312821ee26293a7a02b683a6fd316c2" class="cards-item-image"> <h2 id="pre-launch-app-testing" class="cards-item-heading" >Pre-launch app testing</h2> <p>Take a free, on-demand course on Play Academy to learn more about testing your app</p> </div> <span class="btn-action-link">Start training <svg xmlns="http://www.w3.org/2000/svg" role="presentation" class="rtl-mirror" aria-hidden="true"> <use xlink:href="/console/about/static/imgs/console-icons.svg#cta-arrow"></use> </svg> </span> </a> <a href="https://medium.com/googleplaydev/test-pre-launch-96d0ef3c4d51" class="cards-item hover-shadow" target="_blank" rel="noreferrer noopener" > <div class="cards-item-wrapper"> <img role="presentation" src="https://kstatic.googleusercontent.com/files/da9ea94b8a21fe5f5256c8261a1b5483f214dfbcd8557e52d2eb44d8e0e9605c090706b7711b165e87bfe7d231148504504d30744f42a3822bbf088e7984e4bb" class="cards-item-image"> <h2 id="pre-launch-testing-for-mobile-games" class="cards-item-heading" >Pre-launch testing for mobile games</h2> <p>Release early versions of your app for internal testing, or to trusted users for closed and open testing</p> </div> <span class="btn-action-link">Learn more <svg xmlns="http://www.w3.org/2000/svg" role="presentation" class="rtl-mirror" aria-hidden="true"> <use xlink:href="/console/about/static/imgs/console-icons.svg#cta-arrow"></use> </svg> </span> </a> </div> </div> </section> <section class="dev-story section-with-modal"> <div class="dev-story-wrapper dev-story-wrapper--video grid modal-trigger-wrapper"> <div class="dev-story-copy"> <h2 id="rayark-improves-game-quality-and-conversion-rate-with-google-play-console" class="heading-md" >Rayark improves game quality and conversion rate with Google Play Console</h2> <a href="https://www.youtube.com/watch?v=SmVgaMgTs7Q&list=PLWz5rJ2EKKc9ofd2f-_-xmUi07wIGZa1c&index=25&t=7s" class="btn-action-link" target="_blank" rel="noreferrer noopener" > Watch video <svg xmlns="http://www.w3.org/2000/svg" role="presentation" class="rtl-mirror" aria-hidden="true"> <use xlink:href="/console/about/static/imgs/console-icons.svg#cta-arrow"></use> </svg> </a> </div> <div class="dev-story-visual dev-story-visual--decoration-2"> <button class="modal-trigger" role="button" modal-src="SmVgaMgTs7Q?autoplay=1" aria-label="Play video"> <div class="modal-trigger-spacer"> <picture> <source type="image/webp" srcset="https://lh3.googleusercontent.com/b4QttQ5KyBL5eIrgs25UXvJNLxKzWT9imZAUWRYAVquyhRyEBqE0k4wZp1S1qeFS8C-_9zIkhrCGIzl_-RczlWlRepiDwAWcT1jpnA=s1000-rw"> <source type="image/jpg" srcset="https://lh3.googleusercontent.com/b4QttQ5KyBL5eIrgs25UXvJNLxKzWT9imZAUWRYAVquyhRyEBqE0k4wZp1S1qeFS8C-_9zIkhrCGIzl_-RczlWlRepiDwAWcT1jpnA=s1000"> <img role="presentation" src="https://lh3.googleusercontent.com/b4QttQ5KyBL5eIrgs25UXvJNLxKzWT9imZAUWRYAVquyhRyEBqE0k4wZp1S1qeFS8C-_9zIkhrCGIzl_-RczlWlRepiDwAWcT1jpnA=s1000" class="modal-trigger-img"> </picture> <div class="modal-trigger-img-tint"></div> <svg xmlns="http://www.w3.org/2000/svg" role="presentation" aria-hidden="true" viewBox="7 7 70 70"> <use xlink:href="/console/about/static/imgs/console-icons.svg#youtube-icon-white"></use> </svg> </div> </button> <div class="dev-story-decoration decoration--video"> <svg xmlns="http://www.w3.org/2000/svg" role="presentation" class="dev-story-decoration-icon" aria-hidden="true"> <use xlink:href="/console/about/static/imgs/console-icons.svg#decor-hero-landing-5"></use> </svg> <svg xmlns="http://www.w3.org/2000/svg" role="presentation" class="dev-story-decoration-icon" aria-hidden="true"> <use xlink:href="/console/about/static/imgs/console-icons.svg#decor-hero-landing-6"></use> </svg> <svg xmlns="http://www.w3.org/2000/svg" role="presentation" class="dev-story-decoration-icon" aria-hidden="true"> <use xlink:href="/console/about/static/imgs/console-icons.svg#decor-hero-landing-2"></use> </svg> </div> </div> </div> <div aria-hidden="true" aria-label="Dialog with a YouTube video" class="modal" role="dialog"> <div aria-label="Container for YouTube video" class="modal__iframe-wrapper" iframe-wrapper tabindex="0" role="dialog"> <iframe src="" title="YouTube video" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> </div> <button class="modal-close" aria-label="Close video"> <svg xmlns="http://www.w3.org/2000/svg" role="presentation" aria-hidden="true" height="24" width="24"> <use xlink:href="/console/about/static/imgs/console-icons.svg#mi-close"></use> </svg> </button> </div> </section> <section class="education"> <div class="education-heading"> <div class="education-heading-col-start"> <h1 id="more-on-releasing-with-confidence" class="heading-lg heading-linkable" >More on releasing with confidence <div class="heading-link-container"> <a class="heading-link" href="#more-on-releasing-with-confidence" aria-label="Copy link to this section" data-tooltip-text="Copy link to this section" data-toast-text="Copied to clipboard"> <svg xmlns="http://www.w3.org/2000/svg" role="presentation" aria-hidden="true" height="24" width="24" viewBox="0 0 24 24" > <use xlink:href="/console/about/static/imgs/console-icons.svg#mi-linkable"></use> </svg> </a> </div> </h1> <p class="education-heading-copy">Make your app launch a success with tools and strategies to help you publish, manage, and distribute your app worldwide</p> <a href="/console/about/guides/releasewithconfidence/" class="btn-secondary" >Learn more</a> </div> <div class="education-heading-col-end"> <img role="presentation" src="https://kstatic.googleusercontent.com/files/0d6b3104c3abc91517edce17dbdc626bd06d880d623371cde69f7fbe77e0e149e44a5f11f2804e940e7bb04f8ff5f96852a76103599aca797fb5ab61ddc5c996" > </div> </div> <div class="education-content"> <div class="education-cards"> <div class="education-cards-wrapper "> <a href="/console/about/closed-testing/" class="discover-card hover-shadow hover-border-control" > <div class="discover-card-content"> <h2 id="closed-testing" class="discover-card-heading" >Closed testing</h2> <p>Get early feedback on new features from trusted users, without impacting your public ratings and reviews</p> </div> <svg xmlns="http://www.w3.org/2000/svg" role="presentation" class="discover-card-arrow rtl-mirror" aria-hidden="true"> <use xlink:href="/console/about/static/imgs/console-icons.svg#mi-arrow-forward-no-bg"></use> </svg> </a> </div> <div class="education-cards-wrapper "> <a href="/console/about/opentesting/" class="discover-card hover-shadow hover-border-control" > <div class="discover-card-content"> <h2 id="open-testing" class="discover-card-heading" >Open testing</h2> <p>Gather quantitative and qualitative feedback on your pre-release app or game from a large number of testers</p> </div> <svg xmlns="http://www.w3.org/2000/svg" role="presentation" class="discover-card-arrow rtl-mirror" aria-hidden="true"> <use xlink:href="/console/about/static/imgs/console-icons.svg#mi-arrow-forward-no-bg"></use> </svg> </a> </div> <div class="education-cards-wrapper "> <a href="/console/about/production/" class="discover-card hover-shadow hover-border-control" > <div class="discover-card-content"> <h2 id="production" class="discover-card-heading" >Production</h2> <p>Make your app or game available to users on Google Play</p> </div> <svg xmlns="http://www.w3.org/2000/svg" role="presentation" class="discover-card-arrow rtl-mirror" aria-hidden="true"> <use xlink:href="/console/about/static/imgs/console-icons.svg#mi-arrow-forward-no-bg"></use> </svg> </a> </div> <div class="education-cards-wrapper "> <a href="/console/about/releasesoverview/" class="discover-card hover-shadow hover-border-control" > <div class="discover-card-content"> <h2 id="releases-overview" class="discover-card-heading" >Releases overview</h2> <p>Monitor your builds to manage your releases at every stage of the process</p> </div> <svg xmlns="http://www.w3.org/2000/svg" role="presentation" class="discover-card-arrow rtl-mirror" aria-hidden="true"> <use xlink:href="/console/about/static/imgs/console-icons.svg#mi-arrow-forward-no-bg"></use> </svg> </a> </div> </div> <aside class="side-nav-group"> <h2 id="additional-features" class="side-nav-group-heading callout-heading" >Additional features</h2> <ul class="side-nav-group-link-items"> <li class="side-nav-group-link-item nav-item"> <a href="/console/about/internalappsharing/" class="side-nav-group-link-href nav-item-link" >Internal app sharing</a> </li> <li class="side-nav-group-link-item nav-item"> <a href="/console/about/pre-registration/" class="side-nav-group-link-href nav-item-link" >Pre-registration</a> </li> <li class="side-nav-group-link-item nav-item"> <a href="/console/about/publishingoverview/" class="side-nav-group-link-href nav-item-link" >Publishing overview</a> </li> <li class="side-nav-group-link-item nav-item"> <a href="/console/about/storelistings/" class="side-nav-group-link-href nav-item-link" >Store listings</a> </li> <li class="side-nav-group-link-item nav-item"> 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