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<div id="left-area"> <div class="et_pb_section et_pb_section_2 et_pb_fullwidth_section et_section_regular"> <div class="et_pb_module et_pb_fullwidth_code et_pb_fullwidth_code_0"> <div class="et_pb_code_inner"><span><span><a href="https://highstreet.io/">Home</a></span> 禄 <span><a href="https://highstreet.io/ecommerce-marketing-marketplace-blog/">Blog</a></span><span class="breadcrumb_last" aria-current="page"></span></span></div> </div> </div> <article id="post-17453" class="et_pb_post post-17453 post type-post status-publish format-standard has-post-thumbnail hentry category-marketplace tag-amazon-it tag-ecommerce-it tag-gestione-inventario tag-order-management-system"> <div class="et_post_meta_wrapper"> <h1 class="entry-title">FBA vs.FBM: I Segreti della Gestione dell’Inventario su Amazon</h1> <p class="post-meta"> da <span class="author vcard"><a href="https://highstreet.io/it/author/mpagnoncelli/" title="Post di Highstreet.io" rel="author">Highstreet.io</a></span> | <span class="published">Ott 29, 2024</span> | <a href="https://highstreet.io/it/category/marketplace/" rel="category tag">Marketplace</a></p><img src="https://highstreet.io/wp-content/uploads/2023/06/amazon-fba-1080x675.jpg" alt="amazon-fba-inventory-management" class="" width="1080" height="675" srcset="https://highstreet.io/wp-content/uploads/2023/06/amazon-fba-1080x675.jpg 1080w, https://highstreet.io/wp-content/uploads/2023/06/amazon-fba-980x653.jpg 980w, https://highstreet.io/wp-content/uploads/2023/06/amazon-fba-480x320.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" /> </div> <div class="entry-content"> <p>Con la rete globale in continua espansione di Amazon, che conta oltre 175 centri di evasione, le capacit脿 e i vantaggi della piattaforma Fulfilled By Amazon (FBA) continuano ad ampliarsi. Tuttavia, questo non implica che Amazon FBA sia la scelta ideale per ogni brand o in tutte le situazioni. Man mano che sviluppi le tue capacit脿 di eCommerce, il confronto tra Amazon FBA e FBM pu貌 diventare complesso da gestire.</p> <p>Questo articolo ti guider脿 attraverso i dettagli di entrambe le opzioni, offrendoti suggerimenti sulla gestione dell’inventario e sulle opportunit脿 di automazione che dovresti considerare.</p> <h2>Gestione dell’inventario per Amazon FBA: che cos’猫?</h2> <p>La Gestione dell’Inventario Amazon FBA (Fulfillment by Amazon) 猫 un sistema che consente alla tua azienda di<b> organizzare, monitorare e ottimizzare l’inventario dei prodotti</b> nel loro centro di evasione.<br /> La piattaforma si occupa di compiti fondamentali di gestione dell’inventario e degli ordini, come:</p> <ul style="margin-left: 20px;"> <li>Monitoraggio dei livelli di stock</li> <li>Previsione della domanda di prodotto</li> <li>Riapprovvigionamento dell’inventario</li> <li>Evasione degli ordini</li> <li>Gestione dei resi</li> </ul> <h2>Come Funziona la Gestione dell’Inventario Amazon FBA</h2> <p>Quando un cliente effettua un ordine, Amazon si occupa della selezione, dell’imballaggio, della spedizione e del servizio clienti, offrendo ai venditori un metodo semplificato ed efficiente per evadere gli ordini e raggiungere un pubblico pi霉 ampio.</p> <h3>Passaggi per Configurare Amazon FBA</h3> <p>Impostare un account Amazon FBA 猫 il primo passo per sfruttare le potenzialit脿 della piattaforma in termini di evasione ordini. Segui questi semplici passaggi per beneficiare di un processo di evasione semplificato, accedere ai clienti Prime e offrire un servizio clienti di alta qualit脿.</p> <h3>Passo 1: Configurazione di FBA</h3> <p>Crea il tuo account venditore Amazon e accedi a Seller Central per impostare FBA.</p> <h3>Passo 2: Elenca i Tuoi Prodotti</h3> <p>Aggiungi i tuoi prodotti al catalogo Amazon e contrassegnali come inventario FBA.</p> <h3>Passo 3: Preparazione dei Prodotti</h3> <p>Segui le linee guida di imballaggio e i requisiti di spedizione di Amazon per garantire che i tuoi prodotti siano preparati in modo sicuro per il trasporto verso un centro di evasione.</p> <h3>Passo 4: Invia ad Amazon</h3> <p>Crea un piano di spedizione, stampa le etichette di identificazione delle spedizioni di Amazon e invia i tuoi pacchi ai centri di evasione designati.</p> <h2>Che cos’猫 Amazon FBM?</h2> <p>Amazon FBA non 猫 l’unico modo per gestire l’evasione degli ordini online. L’azienda offre anche il servizio Amazon Fulfillment by Merchant (FBM), in cui i venditori gestiscono direttamente o collaborano con un terzo per occuparsi di aspetti come la gestione dell’inventario, lo stoccaggio, la spedizione, l’elaborazione dei resi e le questioni di assistenza clienti.</p> <h2>Differenze Chiave tra Amazon FBA and FBM</h2> <p>Valutare Amazon FBA rispetto a FBM implica considerare diversi fattori aziendali, alcuni dei quali avranno un peso maggiore in base alla dimensione della tua azienda, ai volumi di ordine abituali e ai tuoi obiettivi strategicis.</p> <h3>Costi di Avvio e Spese</h3> <p>Preparati a una vasta gamma di spese quando inizi con Amazon FBA. Queste non includono solo le spese per unit脿, ma anche costi mensili per lo stoccaggio dell’inventario, spese per resi in alcune categorie di prodotti, costi di preparazione dei pacchi e altro ancora. Al contrario, Amazon FBM comporta solo il pagamento di una quota annuale di abbonamento.</p> <p>D’altra parte, gestire autonomamente gli ordini significa che dovrai avere un magazzino proprio (o collaborare con un partner che offre servizi pi霉 economici di quelli di Amazon) e altre risorse interne per la selezione, l’imballaggio e la spedizione dei tuoi prodotti.</p> <h3>Controllo sulla Spedizione e Interazione con i Clienti</h3> <p>Amazon FBA 猫 simile a molti servizi di outsourcing tradizionali, che liberano le aziende che li utilizzano per concentrarsi su aree come lo sviluppo di prodotti migliori, il marketing e la cura delle relazioni con i clienti.</p> <p>Tuttavia, in alcuni casi, rimanere in contatto con le esigenze e le aspettative dei clienti pu貌 diventare pi霉 difficile quando si evadono ordini tramite intermediari, motivo per cui Amazon FBM potrebbe essere l’approccio migliore. Inoltre, Amazon FBM ti protegge da cambiamenti improvvisi nelle politiche di evasione e nelle opzioni di supporto che Amazon potrebbe introdurre.</p> <h3>Gestione dell’Inventario e Logistica</h3> <p>A meno che tu non abbia gi脿 esperienza nell’evasione degli ordini, optare per Amazon FBM richieder脿 un apprendimento e uno sviluppo approfondito all’interno della tua azienda. Questo non rappresenta un grosso problema per le aziende che stanno appena lanciando, ma la complessit脿 pu貌 aumentare con l’aumento dei volumi di ordine. Naturalmente, delegare tutto a Amazon FBA significa che non acquisirai mai competenze in queste aree.</p> <h3>Scalabilit脿 e Potenziale di Crescita</h3> <p>La maggior parte dei brand desidera continuare ad aggiungere nuovi clienti, aumentare i ricavi ed espandersi nei mercati internazionali. Scegliere l’approccio Amazon FBA consente di scalare e crescere senza preoccuparsi dell’impatto sull’evasione degli ordini. Se invece decidi di seguire la strada di Amazon FBM, dovrai sviluppare un piano aziendale che consideri la potenziale necessit脿 di pi霉 magazzini, personale e altre risorse.</p> <h2>Pro e Contro di Amazon FBA</h2> <p>Utilizzare Amazon FBA presenta numerosi vantaggi, ma ci sono anche alcuni compromessi da considerare:</p> <h3>Pro: Spedizione Senza Stress</h3> <p>Il processo di selezione, imballaggio e trasporto dei prodotti da un magazzino alla porta del cliente pu貌 essere complesso, dispendioso in termini di tempo e costoso. Amazon FBA consente di esternalizzare completamente questo aspetto, permettendo ai brand di concentrarsi esclusivamente su marketing, vendite e sviluppo dei prodotti.</p> <h3>Contro: Spese Maggiori</h3> <p>Vendere i propri prodotti pu貌 comportare spese di capitale significative. Utilizzare Amazon FBA implica essere responsabili di vari costi di stoccaggio e evasione, oltre ai costi legati all’inventario invenduto se le vendite non raggiungono i livelli attesi.</p> <h3>Pro: Spedizione Prime</h3> <p>C’猫 un motivo per cui Amazon ha sviluppato uno dei programmi di fedelt脿 pi霉 popolari di sempre. La spedizione gratuita per i membri Prime pu貌 fare la differenza per i clienti indecisi. Usando Amazon FBA, i tuoi prodotti possono offrire anche la spedizione Prime, fornendo un immediato vantaggio competitivo rispetto ai brand che non lo fanno.</p> <h3>Contro: Conformit脿 alle Politiche</h3> <p>Vendere con Amazon FBA implica accettare di seguire tutte le sue linee guida, che includono modalit脿 di inserimento dei prodotti nel database, imballaggio e altre specifiche. Potrebbe richiedere tempo apprendere le politiche di Amazon FBA e garantire una conformit脿 continua.</p> <h3>Pro: Gestione del Percorso Post-Acquisto</h3> <p>I clienti ricordano (e ricompensano) i brand che li assistono con problemi di servizio clienti e gestiscono i resi senza complicazioni. I brand che utilizzano Amazon FBA esternalizzano efficacemente la propria operazione di servizio clienti, e l’azienda ha un comprovato successo nell’ottimizzare il processo di reso.</p> <h3>Contro: Fluttuazioni dell’Inventario</h3> <p>Il rovescio della medaglia del processo di reso di Amazon 猫 che i clienti potrebbero restituire pi霉 prodotti del previsto, acquistando in alcuni casi pi霉 versioni o stili da provare. Avere Amazon come partner di evasione pu貌 anche rendere difficile mantenere una visibilit脿 completa su ci貌 che hai in magazzino.</p> <h2>Pro e Contro di Amazon FBM</h2> <p>Le aziende che considerano Amazon FBM dovrebbero valutare attentamente i seguenti rischi e vantaggi:</p> <h3>Pro: Maggiore Profitto</h3> <p>Se sei un brand che vende prodotti di alto valore (come moda e accessori di lusso) con volumi di ordine relativamente bassi, utilizzare Amazon FBM pu貌 comportare margini di profitto pi霉 ampi rispetto all鈥檈sternalizzazione dei processi di evasione.</p> <h3>Contro: Maggiore Investimento di Risorse</h3> <p>Anche un鈥檃zienda profittevole dovr脿 compensare l鈥檃ssenza delle risorse offerte da Amazon per gestire l’evasione degli ordini, i resi e altre attivit脿 correlate. La quantit脿 di spazio di magazzino necessaria per conservare i prodotti pu貌 variare notevolmente durante periodi come le festivit脿, rendendo la pianificazione di tempo, sforzi e attrezzature ancora pi霉 difficile.</p> <h3>Pro: Flessibilit脿 per Esperienze Personalizzate</h3> <p>Scegliendo Amazon FBM, mantieni il controllo totale su come i tuoi prodotti vengono confezionati, permettendoti di personalizzare gli ordini per i clienti pi霉 preziosi. Avrai anche la possibilit脿 di prendere decisioni su eventuali esenzioni da spese o politiche quando un cliente fedele deve gestire un reso.</p> <h3>Contro: Mancanza dello Stato Prime</h3> <p>Nella maggior parte dei casi, i prodotti evasi tramite Amazon FBM non sono idonei per il programma Prime. Questo ti esclude da un vasto numero di clienti Amazon gi脿 fidelizzati, che acquistano regolarmente per giustificare le loro spese di abbonamento mensile.</p> <h3>Pro: Maggiori Opportunit脿 di Raccolta e Analisi Dati</h3> <p>Gestire l’evasione autonomamente pu貌 approfondire le intuizioni sui modelli di acquisto dei clienti, le preferenze dei canali di distribuzione e altro. Questo apre la strada alla creazione di segmenti di clientela e a un approccio pi霉 mirato al marketing e alla vendita dei tuoi prodotti.</p> <h3>Contro: Maggiore Rischio di Risultati Negativi</h3> <p>Se gli ordini arrivano lentamente, in ritardo o se viene consegnato il prodotto sbagliato, dovrai attribuire la colpa alla tua operazione di evasione. Questi errori possono accumularsi, influenzando negativamente aree come la fidelizzazione dei clienti e il valore della vita del cliente.</p> <h3>Come la Scelta tra Amazon FBA e FBM pu貌 influenzare il tuo eCommerce Multicanale</h3> <p>Molti brand non si limitano a vendere i propri prodotti sui propri siti web e su marketplace come Amazon, ma utilizzano anche ulteriori canali eCommerce. Questi canali possono essere altamente proprietari, e la mancanza di integrazione pu貌 causare problemi nell’acquisizione e nell’evasione degli ordini. Se la tua azienda ha raggiunto questo livello di complessit脿, Amazon FBA potrebbe essere l’opzione preferita per vari motivi:</p> <h3>Gestione dell’Inventario su pi霉 Canali</h3> <p>Amazon FBA offre servizi di Multi Channel Fulfillment (MCF), consentendo ai venditori di utilizzare plug-in API per connettere canali eCommerce popolari come WooCommerce e Magento. Inoltre, Amazon fornisce software per la gestione delle inserzioni multicanale, permettendoti di creare annunci da un’unica posizione.</p> <p>Se opti per Amazon FBM, dovrai affrontare questa sfida da solo o collaborare con un partner fidato esperto nell’integrazione e nella gestione delle inserzioni multicanale.</p> <h3>Garantire Spedizioni Veloci e Controllo Qualit脿</h3> <p>Indipendentemente dalla scelta tra Amazon FBA e FBM, tutti i clienti desiderano la stessa cosa: ricevere il prodotto giusto in modo tempestivo e senza danni o problemi di qualit脿.</p> <p>Oltre alla rapidit脿 nell’evasione degli ordini, alcuni dei problemi di controllo qualit脿 pi霉 comuni derivano da una gestione inadeguata dell’inventario. Ecco come affrontarli:</p> <ul style="margin-left: 20px;"> <li><b>Esaurimento Scorte: </b>Una gestione inadeguata dell’inventario pu貌 portare a frequenti esaurimenti delle scorte, rendendo i tuoi prodotti non disponibili per l’acquisto. Ci貌 comporta opportunit脿 di vendita perse, clienti insoddisfatti e potenziale danno alla reputazione del tuo negozio.</li> </ul> <p>> La <a href="https://m.media-amazon.com/images/G/01/sell/pdf/FBA-Restock-Guide-EN.pdf?initialSessionID=143-2708112-8182239&ld=NSGoogle&ldStackingCodes=NSGoogle" target="_blank" rel="noopener">Guida Amazon鈥檚 re-stock</a> ti aiuta a mantenere il tuo stock sempre aggiornato.</p> <ul style="margin-left: 20px;"> <li><b>Eccesso di Inventario:</b> Una gestione inefficace dell’inventario pu貌 portare a un eccesso di scorte, bloccando capitale e spazio di stoccaggio. L’eccesso di inventario pu貌 aumentare le spese di magazzinaggio, causare obsolescenza delle scorte e ridurre la redditivit脿.</li> </ul> <p>>La pagina <a href="https://sell.amazon.com/fulfillment-by-amazon?ref_=sdus_soa_sov_invent_myi#inventory" target="_blank" rel="noopener">Gestisci Inventario Eccedente </a>nel tuo account Seller Central FBA ti aiuta a mantenere i livelli di inventario adeguati.</p> <ul style="margin-left: 20px;"> <li><b>Evasione degli Ordini Inaccurata</b>: L’evasione degli ordini dei clienti 猫 possibile solo con una gestione dell’inventario precisa. Accettare erroneamente ordini per prodotti non pi霉 disponibili pu貌 portare a cancellazioni, recensioni negative e insoddisfazione dei clienti.</li> </ul> <p>>La <a href="https://sell.amazon.com/learn/inventory-management#inventory-management" target="_blank" rel="noopener">Dashboard Amazon鈥檚 Inventory Management</a><b> 猫 un ottimo modo per monitorare i tuoi ordini e l’inventario.</b></p> <ul style="margin-left: 20px;"> <li><b>Rifornimento Inefficiente:</b> L’incapacit脿 di prevedere con precisione la domanda dei clienti e gestire i numeri di inventario pu貌 portare a un rifornimento insufficiente. I venditori possono subire ritardi nel riassortimento.</li> </ul> <p>>Utilizza strumenti come la guida <a href="https://m.media-amazon.com/images/G/01/sell/pdf/FBA-Restock-Guide-EN.pdf?initialSessionID=143-2708112-8182239&ld=NSGoogle&ldStackingCodes=NSGoogle" target="_blank" rel="noopener">Amazon鈥檚 re-stock</a> per evitare questi ritardi..</p> <h2>Come Highstreet.io Pu貌 Aiutarti a Semplificare la Gestione dell’Inventario Prodotti</h2> <p>La buona notizia 猫 che le giuste soluzioni tecnologiche possono semplificare e automatizzare molti processi fondamentali dell’eCommerce, indipendentemente dall’esito del confronto tra Amazon FBA e Amazon FBM. Ad esempio, collaborando con Highstreet.io, i brand possono accedere a funzionalit脿 come:</p> <h3><strong>Soluzioni di Ottimizzazione Multicanale per un’Elaborazione degli Ordini Efficiente</strong></h3> <p>Highstreet.io trasforma l’ottimizzazione dei dati di prodotto e lo sviluppo dei feed in un servizio gestito. Ci貌 significa che puoi connetterti facilmente ai canali eCommerce pi霉 popolari, avendo piena fiducia nel modo in cui gli ordini vengono raccolti e elaborati per la spedizione.</p> <h3><strong>Soluzioni di Gestione dell’Inventario per Venditori Amazon FBA</strong></h3> <p>Le aziende di eCommerce di maggior successo hanno una chiara visibilit脿 su ci貌 che 猫 disponibile a magazzino e ci貌 che non lo 猫. La piattaforma di Highstreet.io funge da hub tra i tuoi prodotti e i canali di vendita principali, permettendoti di sincronizzare i dati tra il tuo catalogo prodotti e i magazzini di Amazon.</p> <h3><strong>Integrazione con i Marketplace pi霉 Popolari, come Amazon</strong></h3> <p>Avviare la vendita su Amazon pu貌 richiedere molto lavoro manuale, aumentando il rischio di errori. I<a href="https://highstreet.io/it/integrazione-marketplace/" target="_blank" rel="noopener"> servizi di integrazione per marketplace</a> di Highstreet.io si occupano di tutto, dalle inserzioni dei prodotti alla mappatura delle categorie. Infatti, Amazon 猫 solo uno dei oltre 50 marketplace in cui Highstreet.io pu貌 aiutare i brand a espandere la loro visibilit脿.</p> <p><a href="https://highstreet.io/it/prenota-una-demo/">Contattaci per prentare la tua Demo</a> e inizia ora ad automatizzare e ottimizzare il tuo flusso di lavoro nel marketplace con Highstreet.io.</p> </div> <div class="et_post_meta_wrapper"> </div> </article> </div> <div id="sidebar"> <div id="tag_cloud-2" class="et_pb_widget widget_tag_cloud"><h4 class="widgettitle">Categories</h4><div class="tagcloud"><a href="https://highstreet.io/it/category/annunci-locali/" class="tag-cloud-link tag-link-638 tag-link-position-1" style="font-size: 17.081081081081pt;" aria-label="Annunci Locali (5 elementi)">Annunci Locali<span class="tag-link-count"> (5)</span></a> <a href="https://highstreet.io/it/category/canali-marketing/" class="tag-cloud-link tag-link-641 tag-link-position-2" style="font-size: 21.243243243243pt;" aria-label="Canali Marketing (9 elementi)">Canali 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