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<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><link rel="preconnect" href="https://fonts.googleapis.com"/><link rel="preconnect" href="https://fonts.gstatic.com" crossorigin="anonymous"/><link rel="preconnect" href="https://use.typekit.net" crossorigin="anonymous"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="preload" as="image" href="https://a-us.storyblok.com/f/1020544/381x169/96c77a53f9/cimtours-381x169.png"/><link rel="stylesheet" href="/_next/static/css/32e72e82fe96f4e1.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/bbb8114cb6b2e8de.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/31dae11c0d33cb43.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-2615ad181a0298ef.js"/><script src="/_next/static/chunks/fd9d1056-53d79922f507d18e.js" async=""></script><script src="/_next/static/chunks/69-3fc97c33912f8c2c.js" async=""></script><script src="/_next/static/chunks/main-app-c18a6f612fc47fbd.js" async=""></script><script src="/_next/static/chunks/13b76428-ac16532e24d8aa3f.js" async=""></script><script src="/_next/static/chunks/386-1d2f4e1875bdb8eb.js" async=""></script><script src="/_next/static/chunks/935-b0484224eb888ec2.js" async=""></script><script src="/_next/static/chunks/609-80e3c500e6a4edf0.js" async=""></script><script src="/_next/static/chunks/app/layout-a773f2f3dfc2a0c6.js" async=""></script><script src="/_next/static/chunks/510-3574cd4dea006703.js" async=""></script><script src="/_next/static/chunks/239-77a19e755466a8dc.js" async=""></script><script src="/_next/static/chunks/app/page-97dbe7b1e1ed5068.js" async=""></script><link rel="preload" href="//cdn.evgnet.com/beacon/nrf/engage/scripts/evergage.min.js" as="script"/><link rel="icon" href="/favicon.ico" sizes="any"/><title>Expo Tours | NRF 2025: Retail's Big Show</title><meta name="description" content="Join a topic-specific Expo Tour to meet with leading companies delivering innovative retail solutions at Retail's Big Show."/><meta name="robots" content="index, follow"/><meta name="news_keywords" content="NRF Retail's Big Show"/><meta name="abstract" content="NRF 2025 is where the entire industry goes to build the relationships that matter most, gain new insights to help you make bold choices in the year ahead and experience the futuristic tech that is transforming retail."/><meta name="Generator" content="Storyblok"/><meta name="MobileOptimized" content="width"/><meta name="HandheldFriendly" content="true"/><meta name="placename" content="New York, New York"/><meta name="region" content="US-NY"/><link rel="canonical" href="https://nrfbigshow.nrf.com/special-programs/expo-tours"/><meta property="og:title" content="Expo Tours | NRF 2025: Retail's Big Show"/><meta property="og:description" content="Join a topic-specific Expo Tour to meet with leading companies delivering innovative retail solutions at Retail's Big Show."/><meta property="og:url" content="https://nrfbigshow.nrf.com/special-programs/expo-tours"/><meta property="og:image" content="https://a-us.storyblok.com/f/1020544/1220x627/65075fc284/2025nrf-graphic-social-share-v2-1200x627.jpg"/><meta property="og:type" content="website"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Expo Tours | NRF 2025: Retail's Big Show"/><meta name="twitter:description" content="Join a topic-specific Expo Tour to meet with leading companies delivering innovative retail solutions at Retail's Big Show."/><meta name="twitter:image" content="https://a-us.storyblok.com/f/1020544/1220x627/65075fc284/2025nrf-graphic-social-share-v2-1200x627.jpg"/><link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Poppins:ital,wght@0,100;0,200;0,300;0,400;0,500;0,600;0,700;0,800;0,900;1,100;1,200;1,300;1,400;1,500;1,600;1,700;1,800;1,900&display=swap"/><link rel="stylesheet" href="https://use.typekit.net/fln2uwc.css"/><script src="/_next/static/chunks/polyfills-c67a75d1b6f99dc8.js" noModule=""></script></head><body><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-K9M94V2" height="0" width="0" style="display: none; 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Javits Convention Center | NYC </b></p></div></div><div class="Header_navbar_bts_container__waUXL"><a data-testid="story-link" target="" class="" href="https://sponsorship.nrf.com/nrf-retails-big-show/exhibitor-sponsor-overview">EXHIBIT / SPONSORS</a><div class="Header_navbar_bts_divider__rzzn_"></div><a data-testid="story-link" target="" class="" href="/register">REGISTER NOW</a></div></div><div data-testid="nav-menu" class="NavMenu_navbar_dropdown__iISMY NavMenu_d_none__zM3_c" style="background-color:#ffffff"><div class="NavMenu_navbar_dropdown_item__5of5p"><h5 class="">ATTEND</h5><div class="NavMenu_navbar_dropdown_links__SZozm "><a href="/register" target="">Register Now</a><a href="/registration/pass-types" target="">Pass Types</a><a href="/registration/retail-expo-pass" target="">Retail Expo Pass</a><a href="/registration/retail-teams" target="">Retail Teams</a><a href="/registration/press-information" target="">Press Information</a><a href="/international-resources" target="">International Resources</a><a href="/plan-your-stay/hotels" target="">Hotel and Air Travel Information</a><a href="/shuttle-schedule" target="">Shuttle Information</a></div></div><div class="NavMenu_navbar_dropdown_item__5of5p"><h5 class="">ABOUT</h5><div class="NavMenu_navbar_dropdown_links__SZozm "><a href="/about/retails-big-show-overview" target="">Event Overview</a><a href="/about/faqs" target="">Event FAQs</a><a href="/about/who-attends" target="">Who Attends</a><a href="/sponsors" target="">2025 Sponsors</a><a href="/about/white-papers" target="">White Papers</a><a href="/about/2024-attendee-demographics" target="">2024 Attendee Demographics</a><a href="/about/2024-event-recap" target="">2024 Event Recap</a><a href="/about/nrf-sustainability" target="">NRF Sustainability</a><a href="/about/get-updates" target="">Get Updates</a></div></div><div class="NavMenu_navbar_dropdown_item__5of5p"><h5 class="">AGENDA</h5><div class="NavMenu_navbar_dropdown_links__SZozm "><a href="/agenda" target="">Full Agenda</a><a href="/session-topics" target="">Session Topics</a><a href="https://nrfbigshow.nrf.com/speakers" target="">Speaker List</a></div></div><div class="NavMenu_navbar_dropdown_item__5of5p"><h5 class="">EXPO</h5><div class="NavMenu_navbar_dropdown_links__SZozm "><a href="/expo/expo-overview" target="">Expo Overview</a><a href="https://nrfbigshow2025.smallworldlabs.com/exhibitors" target="_blank">Exhibitors</a><a href="https://nrfbigshow.nrf.com/product-categories" target="">Product Categories</a><a href="/special-programs/expo-tours" target="">Expo Tours</a><a href="https://events.nrf.com/annual2025/Public/EventMap.aspx?shMode=E&thumbnail=1&_gl=1*1aq5z00*_ga*MTMyNDEyMTMzMi4xNzAzNzkyNTYx*_ga_39FVVE9CL0*MTcxNDI2MTQ0OC4xMDUuMS4xNzE0MjYyNzc3LjExLjAuMA.." target="_blank">Expo Map</a><a href="/expo/innovators" target="">NRF 2025 Innovators Showcase</a><a href="/expo/startup-hub" target="">Startup Hub</a><a href="/expo/foodservice-innovation-zone" target="">Foodservice Innovation Zone</a><a href="/expo/exhibitor-big-ideas" target="">Exhibitor Big Ideas</a></div></div><div class="NavMenu_navbar_dropdown_item__5of5p"><h5 class="">CONNECT</h5><div class="NavMenu_navbar_dropdown_links__SZozm "><a href="/connect/networking-programs" target="">Networking Programs</a><a href="/retail-voices" target="">Retail Voices by NRF</a><a href="/special-programs/retail-store-tours" target="">Retail Store Tours</a><a href="/expo/5000-giveaway" target="">The $5,000 Giveaway</a><a href="/expo/food-fun" target="">Food, Lounges and More</a></div></div><div class="NavMenu_navbar_dropdown_item__5of5p"><h5 class="">ADD-ON PROGRAMS</h5><div class="NavMenu_navbar_dropdown_links__SZozm "><a href="/special-programs/retail-media-networks" target="">Retail Media Networks</a><a href="/retails-big-concert" target="">Retail's Big Concert</a><a href="/special-programs/vip-awards" target="">VIP Awards</a></div></div><div class="NavMenu_navbar_dropdown_item__5of5p"><h5 class="">EXHIBIT/SPONSOR</h5><div class="NavMenu_navbar_dropdown_links__SZozm "><a href="https://sponsorship.nrf.com/nrf-retails-big-show/exhibitsponsor-overview?_gl=1*4o6xmb*_ga*MTMyNDEyMTMzMi4xNzAzNzkyNTYx*_ga_39FVVE9CL0*MTcxNDI2MTQ0OC4xMDUuMS4xNzE0MjYzMDg4LjYwLjAuMA.." target="">Exhibit/Sponsor Opportunities</a><a href="https://events.nrf.com/annual2025/Public/EventMap.aspx?shMode=E&thumbnail=1&_gl=1*1aq5z00*_ga*MTMyNDEyMTMzMi4xNzAzNzkyNTYx*_ga_39FVVE9CL0*MTcxNDI2MTQ0OC4xMDUuMS4xNzE0MjYyNzc3LjExLjAuMA.." target="_blank">Expo Map</a><a href="https://sponsorship.nrf.com/innovation-lab-opportunities?_gl=1*1lcbmda*_ga*MTMyNDEyMTMzMi4xNzAzNzkyNTYx*_ga_39FVVE9CL0*MTcxNDI2MTQ0OC4xMDUuMS4xNzE0MjYzMDg4LjYwLjAuMA.." target="">Become an NRF 2025 Innovator</a><a href="https://sponsorship.nrf.com/join-startup-zone?_gl=1*1lcbmda*_ga*MTMyNDEyMTMzMi4xNzAzNzkyNTYx*_ga_39FVVE9CL0*MTcxNDI2MTQ0OC4xMDUuMS4xNzE0MjYzMDg4LjYwLjAuMA.." target="_blank">Join Startup Hub</a><a href="https://sponsorship.nrf.com/nrf-retails-big-show/foodservice-innovation-zone" target="_blank">Join Foodservice Innovation Zone</a><a href="https://nrfbigshow2025.smallworldlabs.com/exhibitorhub" target="_blank">Exhibitor Hub</a></div></div><div class="NavMenu_navbar_dropdown_item__5of5p"><h5 class="">NRF FOUNDATION PROGRAMS</h5><div class="NavMenu_navbar_dropdown_links__SZozm "><a href="https://nrffoundation.org/honors" target="_blank">NRF Foundation Honors</a><a href="https://nrffoundation.org/campus/newyork" target="_blank">NRF Foundation Student Program</a></div></div></div></div></header><div class="TitleBanner_tittle_banner__4KxFb" style="padding-top:undefinedpx;padding-bottom:undefinedpx;margin-bottom:2rem;background-color:#56006c;background-image:url("https://a-us.storyblok.com/f/1019471/1600x760/a506a12ebb/2025bigshow-header-bg.jpg");background-size:cover;background-repeat:no-repeat;background-position:center" data-testid="title-banner"><h1 data-testid="headline-shadow" class="on_dark">Expo Tours</h1></div><div class="SocialMedia_socialMedia__gGh6e SocialMedia_left__TXZ3U" data-testid="social-media"><div></div></div><div style="text-align:center;padding-top:px;padding-bottom:px"><div data-testid="block-100" class="Block100_block100__yhiED" id="blockd3789d95-e2fe-4412-a31a-cb24f03ae674" style="border-color:#f40000"><style> #blockd3789d95-e2fe-4412-a31a-cb24f03ae674 img { border-color: #f40000; border-radius: px; border-width: px; } #blockd3789d95-e2fe-4412-a31a-cb24f03ae674 iframe { box-shadow: ; border-color: #f40000 !important; border-radius: px !important; border-width: px !important; } #blockd3789d95-e2fe-4412-a31a-cb24f03ae674 .btn_primary, #blockd3789d95-e2fe-4412-a31a-cb24f03ae674 .btn_secondary , #blockd3789d95-e2fe-4412-a31a-cb24f03ae674 .custom_button { align-self: center; } </style><div class="Block100_block100_embed_container__5q8ET"><div></div></div></div></div><div data-testid="block-50-50" id="blockbcac860c-2cd4-4cbb-b37a-e4d5c5f3e62e" class="Block5050_block5050__OR7SR Block5050_vertial_top__YYivH" style="border-color:#f40000;padding-top:px;padding-bottom:px"><div class="Block5050_block5050_left__8EoYy" id="block_left_bcac860c-2cd4-4cbb-b37a-e4d5c5f3e62e"><div class="Block5050_block5050_text__7534p Block5050_alignContentLeft__wzqta"><div><div data-testid="rich-text" class="RichTextBloks_richTextBlocks__aa0VW"><p><span>Looking for specific products to enhance your business? Join a topic-specific Expo Tour to meet with leading companies delivering innovative retail solutions. Each curated, two-hour tour is a guided walking journey through the NRF 2025 Expo. </span></p><p><span>Expo Tours are open to retailers only and can be purchased during </span><a href="https://registration.experientevent.com/ShowNRF251" target="_self"><span>registration</span></a><span>.</span></p></div></div></div></div><div class="Block5050_block5050_right__KphLV" id="block_right_bcac860c-2cd4-4cbb-b37a-e4d5c5f3e62e"><div class="Block5050_block5050_html__69LyF"></div></div><style>#block_left_bcac860c-2cd4-4cbb-b37a-e4d5c5f3e62e img { border-color: #f40000; border-radius: px; border-width: px; border-style: ; } #block_right_bcac860c-2cd4-4cbb-b37a-e4d5c5f3e62e img { border-color: #f40000; border-radius: px; border-width: px; border-style: ; }</style></div><div data-testid="block-50-50" id="block363151c1-70dc-41c4-a429-e0b75f908abc" class="Block5050_block5050__OR7SR Block5050_vertial_top__YYivH" style="border-color:#f40000;padding-top:px;padding-bottom:px"><div class="Block5050_block5050_left__8EoYy" id="block_left_363151c1-70dc-41c4-a429-e0b75f908abc"><div class="Block5050_block5050_html__69LyF"></div></div><div class="Block5050_block5050_right__KphLV" id="block_right_363151c1-70dc-41c4-a429-e0b75f908abc"><div class="Block5050_block5050_html__69LyF"></div></div><style>#block_left_363151c1-70dc-41c4-a429-e0b75f908abc img { border-color: #f40000; border-radius: px; border-width: px; border-style: ; } #block_right_363151c1-70dc-41c4-a429-e0b75f908abc img { border-color: #f40000; border-radius: px; border-width: px; border-style: ; }</style></div><div style="text-align:center;padding-top:px;padding-bottom:px"><div data-testid="block-100" class="Block100_block100__yhiED" id="blockc41e7b0a-03d1-449d-a7ef-bbd78e611de2" style="border-color:#f40000"><style> #blockc41e7b0a-03d1-449d-a7ef-bbd78e611de2 img { border-color: #f40000; border-radius: px; border-width: px; } #blockc41e7b0a-03d1-449d-a7ef-bbd78e611de2 iframe { box-shadow: ; border-color: #f40000 !important; border-radius: px !important; border-width: px !important; } #blockc41e7b0a-03d1-449d-a7ef-bbd78e611de2 .btn_primary, #blockc41e7b0a-03d1-449d-a7ef-bbd78e611de2 .btn_secondary , #blockc41e7b0a-03d1-449d-a7ef-bbd78e611de2 .custom_button { align-self: center; } </style><div class="Block100_block100_embed_container__5q8ET"><div></div></div></div></div><div style="text-align:start;padding-top:px;padding-bottom:px"><div data-testid="block-100" class="Block100_block100__yhiED" id="block793027ff-c378-4e16-b9ab-33afcce44b60" style="border-color:#eeeeee;border-width:2px;border-style:solid;background-color:#f5f5f5;box-shadow:0px 1px #cccccc,1px 0px #eeeeee,1px 2px #cccccc,2px 1px #eeeeee,2px 3px #cccccc,3px 2px #eeeeee,3px 4px #cccccc,4px 3px #eeeeee,4px 5px #cccccc,5px 4px #eeeeee,5px 6px #cccccc,6px 5px #eeeeee,6px 7px #cccccc,7px 6px #eeeeee,7px 8px #cccccc,8px 7px #eeeeee"><style> #block793027ff-c378-4e16-b9ab-33afcce44b60 img { border-color: #f40000; border-radius: px; border-width: px; } #block793027ff-c378-4e16-b9ab-33afcce44b60 iframe { box-shadow: ; border-color: #f40000 !important; border-radius: px !important; border-width: px !important; } #block793027ff-c378-4e16-b9ab-33afcce44b60 .btn_primary, #block793027ff-c378-4e16-b9ab-33afcce44b60 .btn_secondary , #block793027ff-c378-4e16-b9ab-33afcce44b60 .custom_button { align-self: start; } </style><div><div data-testid="rich-text" class="RichTextBloks_richTextBlocks__aa0VW"><h3><span style="color:rgb(0, 0, 0)">Engaging Consumers with Generative AI</span></h3><p>Generative AI drives personalized customer experiences and improves the customer journey and store productivity. In a recent industry study, retailers said they believe AI is a differentiator in the market, revolutionizing customer experiences and marketing and content generation. AI fosters hyper-personalized shopping, product descriptions,<b> </b>price optimization and personalized customer service. It is estimated that 98% of retailers plan to invest in generative AI in the next 18 months. </p><p><b>What is it?</b> <br/>This tour will visit companies with the tools to engage in Generative AI with text and AI-generated customer service agents. Utilizing AI across the entire customer journey has the promise of building stronger retailer and customer relationships. </p><p><b>Who should tour?</b> <br/>Executive teams, marketing teams, consumer loyalty researchers and decision-makers in operations. </p><p><b>What will I learn?</b> <br/>You will learn the best practices of utilizing generative AI and the AI technology road map.</p></div></div></div></div><div style="margin-left:0;margin-top:0;margin-right:0;margin-bottom:60px;padding:0;height:0"></div><div style="text-align:start;padding-top:px;padding-bottom:px"><div data-testid="block-100" class="Block100_block100__yhiED" id="blocka827782f-5a88-4884-b4d8-665ee4bd4bab" style="border-color:#eeeeee;border-width:2px;border-style:solid;background-color:#f5f5f5;box-shadow:0px 1px #cccccc,1px 0px #eeeeee,1px 2px #cccccc,2px 1px #eeeeee,2px 3px #cccccc,3px 2px #eeeeee,3px 4px #cccccc,4px 3px #eeeeee,4px 5px #cccccc,5px 4px #eeeeee,5px 6px #cccccc,6px 5px #eeeeee,6px 7px #cccccc,7px 6px #eeeeee,7px 8px #cccccc,8px 7px #eeeeee"><style> #blocka827782f-5a88-4884-b4d8-665ee4bd4bab img { border-color: #f40000; border-radius: px; border-width: px; } #blocka827782f-5a88-4884-b4d8-665ee4bd4bab iframe { box-shadow: ; border-color: #f40000 !important; border-radius: px !important; border-width: px !important; } #blocka827782f-5a88-4884-b4d8-665ee4bd4bab .btn_primary, #blocka827782f-5a88-4884-b4d8-665ee4bd4bab .btn_secondary , #blocka827782f-5a88-4884-b4d8-665ee4bd4bab .custom_button { align-self: start; } </style><div><div data-testid="rich-text" class="RichTextBloks_richTextBlocks__aa0VW"><h3><span style="color:rgb(0, 0, 0)">Future Tech</span></h3><p>This tour’s goal is to keep retailers on the forefront of innovation and to eliminate blind spots in a rapidly moving marketplace. It focuses on cutting-edge digital and in-store technology, including advanced RFID, 5G, 6G, advanced voice technology, live-streaming, predictive commerce, suggestive shopping, smarter supply chains, innovation in sustainability, metaverse, holograms, conversational commerce, smart shopping mirrors, cybercrime and the latest in interactive digital signage. This tour will visit companies that focus on technologies adapted to consumers and review the importance of these applications. </p><p><b>What is it?</b> <br/>Advances in technology are making it easier for brands to experiment with interactive experiences. From AR and VR to touchscreens to apps, retailers are enhancing and extending the brand experience in a personalized and meaningful way. The pace of change is rapid and knowing what is on the near horizon is essential in today’s operating environment. Knowledge of advanced chip sets is essential for today’s leaders and teams. </p><p><b>Who should tour?</b> <br/><span style="color:black">CEOs, COOs, CMOs, CFOs, CROs and any retailer interested in innovation.</span></p><p><b>What will I learn?</b> <br/>Meet and learn more about technology companies driving the pace of change for the next 36 months. <br/></p></div></div></div></div><div style="margin-left:0;margin-top:0;margin-right:0;margin-bottom:60px;padding:0;height:0"></div><div style="text-align:start;padding-top:px;padding-bottom:px"><div data-testid="block-100" class="Block100_block100__yhiED" id="block7b695ec7-b642-4126-9502-40599993a1f1" style="border-color:#eeeeee;border-width:2px;border-style:solid;background-color:#f5f5f5;box-shadow:0px 1px #cccccc,1px 0px #eeeeee,1px 2px #cccccc,2px 1px #eeeeee,2px 3px #cccccc,3px 2px #eeeeee,3px 4px #cccccc,4px 3px #eeeeee,4px 5px #cccccc,5px 4px #eeeeee,5px 6px #cccccc,6px 5px #eeeeee,6px 7px #cccccc,7px 6px #eeeeee,7px 8px #cccccc,8px 7px #eeeeee"><style> #block7b695ec7-b642-4126-9502-40599993a1f1 img { border-color: #f40000; border-radius: px; border-width: px; } #block7b695ec7-b642-4126-9502-40599993a1f1 iframe { box-shadow: ; border-color: #f40000 !important; border-radius: px !important; border-width: px !important; } #block7b695ec7-b642-4126-9502-40599993a1f1 .btn_primary, #block7b695ec7-b642-4126-9502-40599993a1f1 .btn_secondary , #block7b695ec7-b642-4126-9502-40599993a1f1 .custom_button { align-self: start; } </style><div><div data-testid="rich-text" class="RichTextBloks_richTextBlocks__aa0VW"><h3><span style="color:rgb(0, 0, 0)">Intelligent Retail: Innovation, Ecommerce and Best Practices</span></h3><p>Enabling intelligent physical retail with sustainable, smart stores is the key to success with shoppers today. Connected commerce integrates in-store and online to allow customers a seamless shopping experience. </p><p><b>What is it?</b> <br/>This tour focuses on technologies enabling intelligent physical retail with sustainable, smart stores, and how in-store advertising drives in-store customer loyalty programs. </p><p><b>Who should tour?</b> <br/>Retailers responsible for business analysis, business development, marketing, IT and operations. </p><p><b>What will I learn?</b> <br/>You will learn how to measure the impact of sustainability and compare smart stores versus standard stores. </p></div></div></div></div><div style="margin-left:0;margin-top:0;margin-right:0;margin-bottom:60px;padding:0;height:0"></div><div style="text-align:start;padding-top:px;padding-bottom:px"><div data-testid="block-100" class="Block100_block100__yhiED" id="blockaeb6d690-d08f-404b-996f-6200cab948a9" style="border-color:#eeeeee;border-width:2px;border-style:solid;background-color:#f5f5f5;box-shadow:0px 1px #cccccc,1px 0px #eeeeee,1px 2px #cccccc,2px 1px #eeeeee,2px 3px #cccccc,3px 2px #eeeeee,3px 4px #cccccc,4px 3px #eeeeee,4px 5px #cccccc,5px 4px #eeeeee,5px 6px #cccccc,6px 5px #eeeeee,6px 7px #cccccc,7px 6px #eeeeee,7px 8px #cccccc,8px 7px #eeeeee"><style> #blockaeb6d690-d08f-404b-996f-6200cab948a9 img { border-color: #f40000; border-radius: px; border-width: px; } #blockaeb6d690-d08f-404b-996f-6200cab948a9 iframe { box-shadow: ; border-color: #f40000 !important; border-radius: px !important; border-width: px !important; } #blockaeb6d690-d08f-404b-996f-6200cab948a9 .btn_primary, #blockaeb6d690-d08f-404b-996f-6200cab948a9 .btn_secondary , #blockaeb6d690-d08f-404b-996f-6200cab948a9 .custom_button { align-self: start; } </style><div><div data-testid="rich-text" class="RichTextBloks_richTextBlocks__aa0VW"><h3><span style="color:rgb(0, 0, 0)">Maximizing Retail Media and Loyalty</span></h3><p>This tour offers critical expertise for all retailers in today’s hyper-competitive retail environment. Today’s marketers gain control of real-time insights over their campaigns with better access to shopper data for route optimization. Participants will meet with companies that have state-of-the-art systems to manage smart loyalty programs, points and the processing of member activities. You’ll also see companies with the most innovative solutions to improve profitability, create personalized customer experiences, diversify revenue and stay on the cutting edge of retail media and loyalty. </p><p><b>What is it?</b> <br/>Retail media and loyalty bring advertisers and brands closer to the point of sale, meaning ads may be more likely to convert. Other benefits include access to retailers' first-party data, which includes information from loyalty programs, and the ability to leverage relationships that already exist between brands and retailers. </p><p><b>Who should tour?</b> <br/>Executives in marketing, loyalty, finance and store operations. </p><p><b>What will I learn?</b> <br/>You will learn how in-store advertising drives in-store customer loyalty programs. Ad experiences should add value rather than detract from the overall customer experience. Loyalty programs are rising in importance as paid media costs increase, which allows retailers to leverage their own connections with consumers more effectively. </p></div></div></div></div><div style="margin-left:0;margin-top:0;margin-right:0;margin-bottom:60px;padding:0;height:0"></div><div style="text-align:start;padding-top:px;padding-bottom:px"><div data-testid="block-100" class="Block100_block100__yhiED" id="block5b5de081-14a6-4c8a-8675-2786385b1c8d" style="border-color:#eeeeee;border-width:2px;border-style:solid;background-color:#f5f5f5;box-shadow:0px 1px #cccccc,1px 0px #eeeeee,1px 2px #cccccc,2px 1px #eeeeee,2px 3px #cccccc,3px 2px #eeeeee,3px 4px #cccccc,4px 3px #eeeeee,4px 5px #cccccc,5px 4px #eeeeee,5px 6px #cccccc,6px 5px #eeeeee,6px 7px #cccccc,7px 6px #eeeeee,7px 8px #cccccc,8px 7px #eeeeee"><style> #block5b5de081-14a6-4c8a-8675-2786385b1c8d img { border-color: #f40000; border-radius: px; border-width: px; } #block5b5de081-14a6-4c8a-8675-2786385b1c8d iframe { box-shadow: ; border-color: #f40000 !important; border-radius: px !important; border-width: px !important; } #block5b5de081-14a6-4c8a-8675-2786385b1c8d .btn_primary, #block5b5de081-14a6-4c8a-8675-2786385b1c8d .btn_secondary , #block5b5de081-14a6-4c8a-8675-2786385b1c8d .custom_button { align-self: start; } </style><div><div data-testid="rich-text" class="RichTextBloks_richTextBlocks__aa0VW"><h3><span style="color:rgb(0, 0, 0)">The New Connected Store Journey</span></h3><p>Today’s consumers are navigating the physical customer journey and the digital customer journey seamlessly. Retailers are using cutting-edge CRM tools to improve the store experience and keep customers connected and coming back. This tour visits companies that provide retailers and shoppers with the technology to link the physical and digital shopping experiences. </p><p><b>What is it?</b> <br/>This tour highlights innovations to connect the customer journey in-store, online, in-app, and for personalization scaling. It also highlights the technologies empowering employee training on the front line, improving the bottom line. </p><p><b>Who should tour?</b> <br/>CEOs, CMOs, CROs, COOs, CTOs and other decision-makers in operations, design and marketing. </p><p><b>What will I learn?</b> <br/>Learn the latest technology and best practices for the connected store journey with a look at 2025 and beyond. </p></div></div></div></div><div style="margin-left:0;margin-top:0;margin-right:0;margin-bottom:100px;padding:0;height:0"></div><div style="text-align:start;padding-top:px;padding-bottom:px"><div data-testid="block-100" class="Block100_block100__yhiED" id="block5c1b454e-8620-4e80-88ca-75ceb35c5bcc" style="border-color:#f40000"><style> #block5c1b454e-8620-4e80-88ca-75ceb35c5bcc img { border-color: #f40000; border-radius: px; border-width: px; } #block5c1b454e-8620-4e80-88ca-75ceb35c5bcc iframe { box-shadow: ; border-color: #f40000 !important; border-radius: px !important; border-width: px !important; } #block5c1b454e-8620-4e80-88ca-75ceb35c5bcc .btn_primary, #block5c1b454e-8620-4e80-88ca-75ceb35c5bcc .btn_secondary , #block5c1b454e-8620-4e80-88ca-75ceb35c5bcc .custom_button { align-self: start; } </style><div class="Block100_block100_embed_container__5q8ET"><div></div></div><div><div data-testid="rich-text" class="RichTextBloks_richTextBlocks__aa0VW"><p><span>Expo Tours can be purchased through the “Add-on Experiences” section of </span><a href="https://registration.experientevent.com/ShowNRF251" target="_self"><span>registration</span></a><span>.</span></p><ul><li><p><span>The cost is $150 per tour. </span></p></li><li><p><span>Expo Tours are available to retailers only.</span></p></li></ul></div></div></div></div><div data-testid="flex-participating-sponsors" class="layout_container FlexParticipatingSponsors_flex_sponsors_container__zcHsD FlexParticipatingSponsors_pcSpecialWidth__UnhAq" style="padding-top:5px;padding-bottom:10px"><div 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