Amazon Prime Day Issues Estimated to Cost $72 Million to $99 Million

<!DOCTYPE html> <html lang="en-US"> <head> <title>Amazon Prime Day Issues Estimated to Cost $72 Million to $99 Million - Business Insider</title> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1" > <meta name="title" content="Amazon's one hour of downtime on Prime Day may have cost it up to $100 million in lost sales" > <meta name="datePublished" content="2018-07-19T14:53:50Z" > <meta name="dateModified" content="2018-07-22T14:54:39Z" > <meta name="news_keywords" content="News, Amazon" > <meta name="description" content="Shoppers had trouble connecting to Amazon's website throughout its Prime Day sale — which most likely cost the company millions. 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</label> <figcaption class="image-caption headline-semibold" data-e2e-name="image-caption" > <span class="image-caption-text">An Amazon warehouse.</span> <span class="image-source-text"> <span class="image-source headline-regular" data-e2e-name="image-source" itemprop="creditText" > Sean Gallup/Getty Images </span> </span> </figcaption> </span> </figure> <div class="inline-backup-paywall desktop" data-component-type="inline-backup-paywall" style="display:none"> <span class="headline-semibold subscription-msg">This story is available exclusively to Business Insider subscribers. <a href="/subscription" class="subscription-link">Become an Insider</a> and start reading now.</span> <span class="headline-regular login-prompt">Have an account? <button class="login-prompt-btn">Log in</button>.</span> </div> <div> <section class="post-content typography " data-track-content="" data-post-type="post" > <div id="piano-inline-content-wrapper" data-piano-inline-content-wrapper data-user-status="anonymous" > <div data-component-type="content-lock" data-load-strategy="exclude"> <div class="content-lock-content"> <div class="in-post-sticky only-desktop"><div class="ad-callout-wrapper only-desktop"> <div class="ad-label headline-regular only-desktop">Advertisement</div> <div data-bi-ad="" id="gpt-post-news-desktop_in_post_ad-desktop-fluid-1" class="ad ad-wrapper fluid in-post only-desktop" data-force="" data-type="ad" data-adunit="businessinsider.desktop/post/in-content-1/news" data-secvert="" data-tag="amazon,prime-day,amazon-prime-day" data-authors="sean-wolfe" data-region="Desktop In Post Ad" data-responsive="[{"browserLimit":[728,0],"slotSize":[[300,250],"fluid"]},{"browserLimit":[1260,0],"slotSize":[[728,90],[300,250],[800,480],[600,480],"fluid"]}]" data-tile-order="tile-1" data-url="/amazon-prime-day-website-issues-cost-it-millions-in-lost-sales-2018-7" data-template="default" data-targeting="{"adunit":"businessinsider.desktop/post/in-content-1/news","region":"Desktop In Post Ad","tag":"amazon,prime-day,amazon-prime-day","template":"default","dvp_spos":"in-content-1","rawvert":""}" data-amazontamsizes="[[728,90],[300,250]]" data-not-lazy="" data-enable-ad-refresher="true" data-refresh-count="0"></div> </div></div><ul><li><strong>Amazon's website had consistent issues during Prime Day, the website's biggest sale event of the year.</strong></li><li><strong>Shoppers had issues connecting to the website for over an hour on Monday, causing many to threaten to cancel their Prime subscription.</strong></li><li><strong>Various estimates suggest the website downtime cost Amazon $72 million to $99 million.</strong></li><li><strong>Regardless, Amazon still made an estimated $3.4 billion during the sales and was believed to have had its biggest Prime Day yet.</strong></li></ul><p>The website glitches and downtime that Amazon experienced during its annual Prime Day sale may have cost it more than just some unhappy customers — the company is believed to have missed out on tens of millions of dollars in sales.</p><div class="in-post-sticky only-desktop"><div class="ad-callout-wrapper only-desktop"> <div class="ad-label headline-regular only-desktop">Advertisement</div> <div data-bi-ad="" id="gpt-post-news-desktop_in_post_ad-desktop-fluid-2" class="ad ad-wrapper fluid in-post only-desktop" data-force="" data-type="ad" data-adunit="businessinsider.desktop/post/in-content-2/news" data-secvert="" data-tag="amazon,prime-day,amazon-prime-day" data-authors="sean-wolfe" data-region="Desktop In Post Ad" data-responsive="[{"browserLimit":[728,0],"slotSize":[[300,250],"fluid"]},{"browserLimit":[1260,0],"slotSize":[[728,90],[300,250],[800,480],[600,480],"fluid"]}]" data-tile-order="tile-2" data-url="/amazon-prime-day-website-issues-cost-it-millions-in-lost-sales-2018-7" data-template="default" data-targeting="{"adunit":"businessinsider.desktop/post/in-content-2/news","region":"Desktop In Post Ad","tag":"amazon,prime-day,amazon-prime-day","template":"default","dvp_spos":"in-content-2","rawvert":""}" data-amazontamsizes="[[728,90],[300,250]]" data-enable-ad-refresher="true" data-refresh-count="0"></div> </div></div><p>Shoppers <a href="https://www.businessinsider.com/amazons-prime-day-outage-risks-most-important-part-of-the-business-2018-7" data-analytics-product-module="body_link" rel="">began having issues connecting to Amazon's website</a> and participating in its biggest sale event of the year shortly after it kicked off on Monday. Some frustrated customers, unable to access or complete purchases on the website, threatened to cancel their Amazon Prime subscriptions, which were required to shop with the sales.</p><p>Amazon acknowledged the issues, noting that "many are shopping successfully," and it eventually got things running smoothly.</p><p>But the downtime is estimated to have cost Amazon $72 million to $99 million in lost sales, depending on whom you ask, <a href="https://www.axios.com/prime-day-woes-might-have-cost-amazon-from-72-99-million-99625323-4aa0-4d8a-aa7f-5fcef312c052.html" data-analytics-product-module="body_link" rel=" nofollow">according to the news website Axios</a>. Digital Commerce 360 <a href="https://www.digitalcommerce360.com/2018/07/17/the-potential-cost-of-amazons-prime-day-miss-72-million/" data-analytics-product-module="body_link" rel=" nofollow">estimates the downtime cost Amazon $72 million</a>, while Love the Sales' Liam Solomon <a href="https://www.lovethesales.com/press/amazons-prime-day-website-crash-costs-them-nearly-100-million-in-sales" data-analytics-product-module="body_link" rel=" nofollow">estimates it cost Amazon up to $99 million</a>.</p><div class="in-post-sticky only-desktop"><div class="ad-callout-wrapper only-desktop"> <div class="ad-label headline-regular only-desktop">Advertisement</div> <div data-bi-ad="" id="gpt-post-news-desktop_in_post_ad-desktop-fluid-3" class="ad ad-wrapper fluid in-post only-desktop" data-force="" data-type="ad" data-adunit="businessinsider.desktop/post/in-content-3/news" data-secvert="" data-tag="amazon,prime-day,amazon-prime-day" data-authors="sean-wolfe" data-region="Desktop In Post Ad" data-responsive="[{"browserLimit":[728,0],"slotSize":[[300,250],"fluid"]},{"browserLimit":[1260,0],"slotSize":[[728,90],[300,250],[800,480],[600,480],"fluid"]}]" data-tile-order="tile-3" data-url="/amazon-prime-day-website-issues-cost-it-millions-in-lost-sales-2018-7" data-template="default" data-targeting="{"adunit":"businessinsider.desktop/post/in-content-3/news","region":"Desktop In Post Ad","tag":"amazon,prime-day,amazon-prime-day","template":"default","dvp_spos":"in-content-3","rawvert":""}" data-amazontamsizes="[[728,90],[300,250]]" data-enable-ad-refresher="true" data-refresh-count="0"></div> </div></div><p>It wasn't all bad news for Amazon, however, as the company made an estimated $3.4 billion in sales on Prime Day sales. Regardless of the losses and server issues, it is still believed to be the company's <a href="https://www.axios.com/amazon-prime-day-highlights-lowlights-sales-3619f3ab-9008-4a01-8a3c-976e3f74b66a.html" data-analytics-product-module="body_link" rel=" nofollow">biggest Prime Day so far</a>.</p> </div> </div> </div> </section> </div> <section class="post-content-more"> <section class="dad-related-posts-component at-post-bottom related-posts" data-component-type="dad-related-posts" data-delay-third-party-scripts="true" data-size="3" data-container-index="" data-included-verticals="news" data-placement="post-bottom" data-excluded-verticals="bi-video" data-root-margin="250px 0px" data-track-view="{"element_name":"end_of_article_recirc","product_field":"bi_value_unassigned"}" > <div class="content-recommendations-title-container"> <h2 class="content-recommendations-title headline-semibold ignore-typography "> Read next </h2> </div> <div class="dad-related-posts-container content-recommendations-container"></div> </section> <div class="inline-newsletter-signup headline-regular loading insider-today" id="formContainer" data-component-type="inline-newsletter-module" data-event-label="insider_today" data-newsletter-id="1" data-newsletter-title="Insider Today" data-acq-source="newsinlinesignup" data-track-view={"product_field":"bi_value_unassigned","element_name":"inline_newsletter"} > <section class="inline-newsletter-content"> <div class="inline-newsletter-insider-today-header"> <div> <div class="inline-newsletter-logo-tag"> <div class="inline-newsletter-logo"> <div class="lazy-holder lazy-holder has-transparency" style="padding-top: calc(100% * 16 / 195)" > <img class="lazy-image has-transparency" src="data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1 1'%3E%3C/svg%3E" data-src='/public/assets/BI/US/logos/newsletters/insider-today-logo.png' alt="Insider Today" /> <noscript> <img src="/public/assets/BI/US/logos/newsletters/insider-today-logo.png" /> </noscript> </div> </div> </div> <div class="newsletter-signup-header" id="signUpHeader" > Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. <a href="https://l.businessinsider.com/e/evib?_t=c8e10479a20f45bba5aad6c5f6fbb009&_m=bee0b92dd7f64311b232730abc2d57af&_e=U5JhMPKexkqXQC0IbC5jAv93qEg9l9wpQfDa9HFV0yVMQv3svoC1aboxnptAyVwou2R68cPyvF-aWiSH-hyRWg%3D%3D" target="_blank" class="inline-newsletter-preview-link headline-semibold">Read preview</a> </div> </div> <div class="inline-newsletter-img-wrapper-mobile"> <div class="lazy-holder lazy-holder has-transparency" style="padding-top: calc(100% * 124 / 111)" > <img class="lazy-image has-transparency" src="data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1 1'%3E%3C/svg%3E" data-src='/public/assets/rebrand/newsletter-bull.png' alt="Bull" /> <noscript> <img src="/public/assets/rebrand/newsletter-bull.png" /> </noscript> </div> </div> </div> <div class="js-loader hidden"><svg class="svg-icon " version="1.1" xmlns="http://www.w3.org/2000/svg" role="img" width="50" height="50" viewBox="0 0 50 50" style="enable-background:new 0 0 50 50;" xml:space="preserve"> <path fill="#0a0a0a" d="M43.935,25.145c0-10.318-8.364-18.683-18.683-18.683c-10.318,0-18.683,8.365-18.683,18.683h4.068c0-8.071,6.543-14.615,14.615-14.615c8.072,0,14.615,6.543,14.615,14.615H43.935z"> <animateTransform attributeType="xml" attributeName="transform" type="rotate" from="0 25 25" to="360 25 25" dur="0.6s" repeatCount="indefinite"/> </path> </svg></div> <div class="error-request-message headline-regular hidden"></div> <div class="success-container__desktop"> <div class="success-image-container hidden"></div> <div class="success-message-container"> <div class="success-message headline-semibold hidden"> Thanks for signing up! 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