What is Relationship Explorer – And Why LinkedIn's Sellers Are Excited About It

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<div class="article-meta t-14 article-meta__hairline"> <div class="article-meta__byline-container"> <div class="author-profile__author-container"> <img class="author-profile__author-image" srcset="https://media.licdn.com/dms/image/v2/C5603AQHZbUykYKadxA/profile-displayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/1516934746645?e=2147483647&v=beta&t=Y3pJycuIGg7szGG92JTmtsQH_7yrPTMMuCKx7sYR7sI 100w,https://media.licdn.com/dms/image/v2/C5603AQHZbUykYKadxA/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1516934746648?e=2147483647&v=beta&t=zkOvHVn2fedmAm4Re4GOOeQ95OtFzVxGKCHALek-qNE 200w,https://media.licdn.com/dms/image/v2/C5603AQHZbUykYKadxA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516934746640?e=2147483647&v=beta&t=KQ8wXE0T1MRZxV4p0auT9RNVTjnnKoDN3CMM5Zd_HAU 300w,https://media.licdn.com/dms/image/v2/C5603AQHZbUykYKadxA/profile-displayphoto-shrink_800_800/profile-displayphoto-shrink_800_800/0/1516934746741?e=2147483647&v=beta&t=VwGtUdrhHssv_Db5BTwF6tSTtekqNpnOAuaf8J3bFzM 300w," sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 1920px" src="https://media.licdn.com/dms/image/v2/C5603AQHZbUykYKadxA/profile-displayphoto-shrink_800_800/profile-displayphoto-shrink_800_800/0/1516934746741?e=2147483647&v=beta&t=VwGtUdrhHssv_Db5BTwF6tSTtekqNpnOAuaf8J3bFzM" alt="Erin Sumpmann"> <div class="author-profile__author-text-container"> <a href="https://www.linkedin.com/in/erinsumpmann" target="_blank" class="t-14 t-bold"><span class="screen-reader">Authored by</span>Erin Sumpmann</a> <p class="t-14">Sr. Product Marketing Manager at LinkedIn</p> <p class="t-14 t-black--light" data-published-date="2023-3-6"> March 6, 2023 </p> </div> </div>  <div class="author-profile__co-authors-container"> <p> Co-authors:  <a href="https://www.linkedin.com/in/erinsumpmann" target="_blank"><span class="screen-reader">Co-authored by</span>Erin Sumpmann</a> and <a href="https://www.linkedin.com/in/amari-heywood-gonzalez" target="_blank"><span class="screen-reader">Co-authored by</span>Amari Gonzalez 💯</a> </p> </div> </div> <div class="social-share"> <ul class="social-share__list share-list" title="Share via" data-share-list> <li class="share-list__item share-item"> <a href="#" class="share-item__link medium-round-muted-tertiary-button" role="button" data-tracking-control-name="_linkedin_share" data-share-type="linkedin" aria-label="Share on LinkedIn, New window will open"> <li-icon class="share-item__icon" type="linkedin-icon"></li-icon> </a> </li> <li class="share-list__item share-item"> <a href="#" class="share-item__link medium-round-muted-tertiary-button" role="button" data-tracking-control-name="_facebook_share" data-share-type="facebook" aria-label="Share on Facebook, New window will open"> <li-icon class="share-item__icon" type="facebook-icon"></li-icon> </a> </li> <li class="share-list__item share-item"> <a href="#" class="share-item__link medium-round-muted-tertiary-button" role="button" data-tracking-control-name="_twitter_share" data-share-type="twitter" aria-label="Share on Twitter, New window will open"> <li-icon class="share-item__icon" type="twitter-icon"></li-icon> </a> </li> </ul> </div> </div> </div> </div> <div id class="component component-video" data-component-type="video"> <div class="video video__article-width" data-video-with-thumbnail="false" data-video> <div class="video-padding-wrapper"> <div class="video__container"> <div class="video__content" tabindex="-1" data-video-content> <iframe allowfullscreen frameborder="0" data-delayed-url="https://www.youtube-nocookie.com/embed/2yt1up9OyI4?rel=0&amp;autohide=1&amp;playsinline=0&amp;html5=1&amp;wmode=opaque&amp;autoplay=0" title="Introducing Relationship Intelligence in Sales Navigator"> </iframe> </div> </div> </div>  </div> </div> <div id class="component component-richText" data-component-type="richText"> <div class="rich-text global-paragraph-style--reader"> <p><a rel="" href="https://www.linkedin.com/business/sales/blog/cold-calling/how-to-turn-cold-calls-into-warm-calls-infographic?trk=lss-blog-relationship-explorer" target="_self">Cold outreach</a> is a dying approach to selling. Sellers embracing mass outreach tactics with spammy emails see an abysmal 1% response rate, and it <a rel="" href="https://www.linkedin.com/business/sales/blog/trends/why-unwelecomed-sales-outreach-wont-just-be-annoying-it-will-destroy-brand-equity?trk=lss-blog-relationship-explorer" target="_self">erodes brand equity</a>. But... is there a better way? </p> <p><a rel="" href="https://www.linkedin.com/business/sales/blog/trends/the-best-salespeople-do-these-five-things-well?trk=lss-blog-top-sales-blogs" target="_self">LinkedIn research</a> tells us that top-performing sellers take an insights-driven approach to selling, spending a greater proportion of their time researching and identifying the right buyers. They know that building multiple relationships at an account leads to better outcomes and understand the importance of finding hidden allies who can act as champions. </p> <p>Relationship Explorer aims to allow doing that in easy-mode. </p> <p>It uncovers the top hidden allies and supporters at accounts, facilitating <a rel="" href="https://www.linkedin.com/business/sales/blog/modern-selling/how-to-multithread-in-sales?trk=lss-blog-relationship-explorer" target="_self">deeper multithreading</a> based on the target persona you, the rep, have customized. The end result – with Relationship Explorer, you can identify the best paths into each account, or the next best contact when multithreading into an existing account.</p> <p>With Relationship Explorer, sellers can:</p> <h3><strong>-Save time and shorten sales cycles.</strong> </h3> <p>Relationship Explorer proactively recommends the best path in, based on the chosen target buyer Personas. It ensures your teams spend their time most effectively on the right people at the right time. This ultimately speeds up prospecting, cross-selling, and upselling.</p> <h3><strong>-Target the right people.</strong> </h3> <p>Instead of targeting everyone at an account, Relationship Explorer surfaces up to eight of the most relevant individuals to focus on — i.e. the best people to reach out to based on their relevancy and connectivity to you. You can also use it to <a rel="" href="https://www.linkedin.com/business/sales/blog/modern-selling/how-to-multithread-in-sales?trk=lss-blog-relationship-explorer" target="_self">multithread</a> deeper into accounts by finding the next-best person to build a relationship with. This creates a better experience for buyers and sellers alike.</p> <h3><strong>-Leverage powerful insights to take immediate action.</strong> </h3> <p>Using LinkedIn’s first-party, real-time data, you get timely, relevant insights that empower you to take real-time action. For example, if a new director is brought into an account, you’ll be the first to know through Relationship Explorer. That’s a great time to reach out, as new hires at all levels are <a rel="" href="https://www.linkedin.com/business/sales/blog/prospecting/data-on-sending-inmails-higher-acceptance-rateshttps://www.linkedin.com/business/sales/blog/modern-selling/how-to-multithread-in-sales?trk=lss-blog-relationship-explorer" target="_self">65% more likely</a> to accept your InMail. Relationship Explorer also surfaces the recommended next best action, so you always know what to do next. </p> <h2><strong>Let’s bring it to life: An example of how Relationship Explorer works.</strong></h2> <p>Let’s say you’re an Account Executive (hunter) at a marketing tech firm selling email marketing software. You’re focused on three target personas: Director of Demand Generation, Director of Product Marketing, and Company Executive (CXO).</p> </div> </div> <div id class="component component-standaloneImage" data-component-type="standaloneImage"> <div class="standalone-image-component standalone-image-component--article-width"> <figure> <img class="standalone-image-component__image" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 1920px" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQGkOFJO85Hosg/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1677176551917?e=2147483647&v=beta&t=ZFsIXyNNHXr4OBbFGc46ncPe51_5x1TWrOYFi_QvuKA" alt="Relationship Explorer in LinkedIn Sales Navigator">  </figure> </div> </div> <div id class="component component-richText" data-component-type="richText"> <div class="rich-text global-paragraph-style--reader"> <p>This quarter your Sales Ops team assigns you Flexis, a new account you need to build relationships with.</p><p>You know your best chance at getting into this account is finding hidden allies, aka someone who is already familiar with you or your company. By visiting the Relationship Explorer tab for Flexis in Sales Navigator, you’ll see up to eight individuals that are the most likely decision-makers and best paths in, based on the personas you’ve built out. </p><p>For example, you see that Viktoria, the Head of Demand Generation at Flexis, has an Executive TeamLink connection to your CMO. With that, you can contact your CMO and ask for an introduction. </p><p>Relationship Managers (farmers) can use this same motion to grow their influence within an account to strengthen – and potentially expand – their partnership.</p><h2><strong>Three reasons why LinkedIn’s own sellers are excited about Relationship Explorer.</strong></h2><p>LinkedIn’s own sellers have started using Relationship Explorer and it's already a big hit. Here are the three biggest reasons why:</p><h3><strong>1. Relationship Explorer leads to more relevant – and successful – outreach.</strong></h3><p><a rel="" href="https://www.linkedin.com/in/johnstonemma/?trk=lss-blog-relationship-explorer" target="_self">Emma Johnston</a> is a Relationship Manager at LinkedIn. Her job is to deepen relationships with existing customers, which often means <a rel="" href="https://www.linkedin.com/business/sales/blog/modern-selling/how-to-multithread-in-sales?trk=lss-blog-relationship-explorer" target="_self">multithreading</a> into existing accounts to bring in more partners.</p><p>“As a Relationship Manager supporting our existing customers, I am constantly looking to form new relationships throughout the organizations I support,” Johnston said.</p><p>That’s where Relationship Explorer fits. By checking the suggestions at her key accounts, she can immediately see who are the next-best people to reach out to – and have an “in” for building a relationship with them.</p><p>“Knowing where I can get warm introductions through my teammates and leaders at LinkedIn is a game changer for me,” Johnston said. “I am always mindful of who I am reaching out to, along with the messaging. So having this insight before ever reaching out helps me craft relevant messaging, which increases my response rates!”</p><h3><strong>2. Relationship Explorer makes finding champions within accounts easier, which helps push deals forward.</strong></h3><p>Building champions within an account is key to closing any big deal. If someone isn’t advocating for your solution when you aren’t in the room, it’s very hard to build momentum.</p><p>But you already knew that. The challenge can be identifying who those potential champions could be.</p><p>LinkedIn sellers are using Relationship Explorer to fix that problem. Relationship Manager <a rel="" href="https://www.linkedin.com/in/nicolezucker/?trk=lss-blog-relationship-explorer" target="_self">Nicole Zucker</a> loves using Relationship Explorer to uncover previous customers who now work inside her book of business.</p><p>“My favorite type of hidden allies are past customers who now work at different companies in my book of business,” said Zucker. “These individuals have already purchased my product in previous roles, understand the value, and as a result, can be a champion at their new organization.” </p><p>Meanwhile, <a rel="" href="https://www.linkedin.com/in/zoeneuschatz/?trk=lss-blog-relationship-explorer" target="_self">Zoe Neuschatz</a>, an Account Lead at LinkedIn, loves using Relationship Explorer to identify past colleagues within an account.</p><p>“Former colleagues that are now at my customer’s companies are some of the all-time best coaches and champions — they understand my business and they understand my customer’s business,” Neuschatz said. “They can help me navigate the customer’s organization and understand where I can provide the most value to their business.”</p><p>And LinkedIn Relationship Manager <a rel="" href="https://www.linkedin.com/in/veronica-m-pena/?trk=lss-blog-relationship-explorer" target="_self">Veronica Pena</a> gets most excited when she finds people that follow her company via Relationship Explorer.</p><p>“As a rep who partners with existing customers, being able to identify those who are interested in my company is always my first approach to building deeper relationships to understand how we can create more value for customers,” said Pena. “This leads to warmer and more impactful conversations with prospects and customers who already show interest in your brand.”</p><p>Bottom line – you probably have your own perspective on who makes the best champion within an account. Regardless of what it is, with Relationship Explorer, you can identify those champions quicker than ever before.</p><h3><strong>3. Relationship Explorer gives you a reason to reach out.</strong></h3><p>Even if you know who you’d like to contact, figuring out a good reason for reaching out is not always easy. To overcome that, LinkedIn sellers use Relationship Explorer to find reasons to message key contacts.</p><p>For example, LinkedIn Account Executive <a rel="" href="https://www.linkedin.com/in/anthonycantieri/?trk=lss-blog-relationship-explorer" target="_self">Tony Cantieri</a> said he loves it when Relationship Explorer shows her someone is newly hired. And for good reason – <a rel="" href="https://www.linkedin.com/business/sales/blog/prospecting/data-on-sending-inmails-higher-acceptance-rates?trk=lss-blog-relationship-explorer" target="_self">new hires accept InMails 65% more often</a>.</p><p> “As a seller hunting for new business, knowing when a new decision maker is being hired at my account is huge,” Cantieri said. “Not only is it an opportunity for a seller to learn about the company's priorities, but it gives me a reason to reach out and help that new leader at the organization make an impact right away, especially for those accounts that are tough to crack.”</p><h2><strong>Bonus: Hacks for getting the absolute most out of Relationship Explorer. </strong></h2><p>Here are a few tips and tricks that will help you get the most out of Relationship Explorer:</p><ul><li><a rel="" href="https://www.linkedin.com/business/sales/blog/product-updates/why-you-should-add-your-book-of-business-into-sales-navigator?trk=lss-blog-relationship-explorer" target="_self">Upload your book of business</a> into Sales Navigator and save all those accounts.</li><li>Make sure that your CRM is synced with Sales Navigator, so that you can see past customers in Relationship Explorer.</li><li>Focus on starting with accounts with a high Buyer Intent, since they are already in the market for your solutions. When <a rel="" href="https://www.linkedin.com/business/sales/blog/sales-navigator/how-to-use-boolean-search-in-linkedin-sales-navigator-to-prospect-more-efficiently?trk=lss-blog-relationship-explorer" target="_self">searching accounts</a>, add the filter “moderate or high buyer intent” to find them.</li><li>Customize your Sales Navigator Personas, so that Relationship Explorer shows you the right people in the right roles.</li><li>As you go through each account, use Relationship Explorer to find the best people to contact.</li><li>Once you find the right leads in an account, save them and add them to your CRM, if they aren’t there already. You can then add them to an Outreach sequence or Salesloft cadence to book the meeting.</li><li>Reach out to multiple contacts in Relationship Explorer at an account, so that you don’t lose a deal if your champion leaves the company.</li></ul><p><strong>Looking to get even more out of Sales Navigator? These posts can help:</strong></p><ul><li><strong><a rel="" href="https://www.linkedin.com/business/sales/blog/how-to-best-use-sales-navigator-9-best-practices-that-will-lead-to-success?trk=lss-blog-hope-for-haiti" target="_self">How to Best Use Sales Navigator: 9 Best Practices That Will Lead to Success</a></strong></li><li><strong><a rel="" href="https://www.linkedin.com/business/sales/blog/prospecting/data-on-sending-inmails-higher-acceptance-rates?trk=lss-blog-hope-for-haiti" target="_self">How to Be Great at Reaching Out: What Every InMail Sent in 2022 Told Us</a></strong></li><li><strong><a rel="" href="https://www.linkedin.com/business/sales/blog/sales-navigator/sales-navigator-alerts-what-they-are-how-to-best-use-them?trk=lss-blog-hope-for-haiti" target="_self">Sales Navigator Alerts: What They Are and How to Best Use Them</a></strong></li><li><strong><a rel="" href="https://www.linkedin.com/business/sales/blog/product-updates/introducing-account-iq-what-it-is-and-how-to-best-use-it?trk=lss-blog-hope-for-haiti" target="_self">Meet Account IQ: Our One-Stop Shop For Account Research</a></strong></li><li><strong><a rel="" href="https://www.linkedin.com/business/sales/blog/sales-navigator/how-to-search-within-sales-navigator-top-tricks-hacks?trk=lss-blog-hope-for-haiti" target="_self">3 Tips Worth Checking Out When Searching in Sales Navigator</a></strong></li></ul><p><strong>Don’t have Sales Navigator? </strong><strong><a rel="" href="https://business.linkedin.com/sales-solutions/sales-navigator?trk=lss-blog-hope-for-haiti" target="_self">See how it can help you and your team here</a></strong><strong>.</strong></p> </div> </div> <div id class="component component-standaloneImage" data-component-type="standaloneImage"> <div class="standalone-image-component standalone-image-component--article-width"> <a class="standalone-image-component__link" href="https://business.linkedin.com/sales-solutions/cx/23/03/how-companies-drive-bigger-deals-stronger-pipeline-and-higher-revenue?trk=lss-blog-deep-sales-advantage" target="_self"> <figure> <img class="standalone-image-component__image" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 1920px" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQG8n72TMPnAvg/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1683646185874?e=2147483647&v=beta&t=voP5ehrwYuofgQOGJT-GzdDq_iAzLvGolETevMkwaSU" alt="Deep Sales Advantage">  </figure> </a> </div> </div> <div id class="component component-postList" data-component-type="postList"> <section id="postList0FocusPoint" class="component__content-container list-layout" data-post-list> <section class="simple-topic-list"> <p class="t-14 t-bold">Topics: <a class="simple-topic-list__topic" href="https://www.linkedin.com/business/sales/blog/sales-navigator"> Winning with Sales Navigator </a> </p> </section> <hr class="artdeco-divider"> <section class="list-layout__headline-container"> <p class="list-layout__headline t-32 t-sans">Related articles</p>  </section> <ul class="list-layout__posts"> <li class="post-list__item list-post"> <div class="list-post__content-container"> <p class="list-post__content-container__topic"> <a class="t-14 t-bold" href="https://www.linkedin.com/business/sales/blog/sales-navigator"> Winning with Sales Navigator </a> </p> <div class="list-post__content-container__title"> <a class="list-post__link t-20 t-black" href="https://www.linkedin.com/business/sales/blog/sales-navigator/relationship-map-sales-navigator-success-stories"> Maximizing Seller Productivity: Two Sales Leaders’ Success Sto... </a> </div> <div class="list-post__content-container__byline"> <p class="list-post__content-container__author t-14 t-bold t-black"> Isaiah Brown </p> <p class="list-post__content-container__date t-14 t-black--light"> Jul 29, 2024 </p> </div> </div> <div class="list-post__image-container"> <figure class="post__image-figure"> <img class="post__image" alt="How are sales leaders using Relationship Map in Sales Navigator? 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lang="en_US"> <strong>English (English)</strong> </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Español (Spanish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-es_ES" data-locale="es_ES" role="menuitem" lang="es_ES"> Español (Spanish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="فارسی (Persian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fa_IR" data-locale="fa_IR" role="menuitem" lang="fa_IR"> فارسی (Persian) </button> </li> <li 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class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hi_IN" data-locale="hi_IN" role="menuitem" lang="hi_IN"> हिंदी (Hindi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Magyar (Hungarian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hu_HU" data-locale="hu_HU" role="menuitem" lang="hu_HU"> Magyar (Hungarian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Indonesia (Indonesian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-in_ID" data-locale="in_ID" role="menuitem" lang="in_ID"> Bahasa Indonesia (Indonesian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Italiano (Italian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-it_IT" data-locale="it_IT" role="menuitem" lang="it_IT"> Italiano (Italian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="עברית (Hebrew)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-iw_IL" data-locale="iw_IL" role="menuitem" lang="iw_IL"> עברית (Hebrew) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="日本語 (Japanese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ja_JP" data-locale="ja_JP" role="menuitem" lang="ja_JP"> 日本語 (Japanese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="한국어 (Korean)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ko_KR" data-locale="ko_KR" role="menuitem" lang="ko_KR"> 한국어 (Korean) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="मराठी (Marathi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-mr_IN" data-locale="mr_IN" role="menuitem" lang="mr_IN"> मराठी (Marathi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Malaysia (Malay)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ms_MY" data-locale="ms_MY" role="menuitem" lang="ms_MY"> Bahasa Malaysia (Malay) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Nederlands (Dutch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-nl_NL" data-locale="nl_NL" role="menuitem" lang="nl_NL"> Nederlands (Dutch) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Norsk (Norwegian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-no_NO" data-locale="no_NO" role="menuitem" lang="no_NO"> Norsk (Norwegian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ਪੰਜਾਬੀ (Punjabi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (Punjabi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Polski (Polish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (Polish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Português (Portuguese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (Portuguese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Română (Romanian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Romanian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Русский (Russian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Svenska (Swedish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Swedish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="తెలుగు (Telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark 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