Customer Experience

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data-cmp-data-layer="{"navigation-0937e22f19-item-21917d56f6":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T09:37:40Z","dc:title":"Chemicals and advanced materials","xdm:linkURL":"/en_uk/industries/chemicals"}}"> <a href="/en_uk/industries/chemicals" data-cmp-clickable class="cmp-navigation__item-link">Chemicals and advanced materials</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-0937e22f19-item-411dc090a6":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T09:37:40Z","dc:title":"Future mobility","xdm:linkURL":"/en_uk/insights/emobility"}}"> <a href="/en_uk/insights/emobility" data-cmp-clickable class="cmp-navigation__item-link">Future mobility</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" 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UK</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Asking the better questions that unlock new answers to the working world's most complex issues. 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data-analytics-category="Button" data-button-type="cta" data-snippet-url="/content/ey-unified-site/ey-com/local/uk/en_uk/home/insights.html" data-analytics-label="CTA Button" analytics-button-type="cta" data-analytics-button-click> <span class="cmp-button__text" data-analytics-action-value>Explore</span> </a> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-wrapper-1" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-links-title-1" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-c78bb373b9":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-12T10:21:04Z","xdm:text":"<h4>Trending topics</h4>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4>Trending topics</h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-l2-1" class="cmp-container"> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-see-more-1" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-05b29ac840":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-08-15T10:20:27Z","xdm:text":"<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/industries.html\">See more</a></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><a href="/en_uk/industries">See more</a></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-wrapper-1" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-1" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-see-more-1" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-8550d5bcf6":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-12T10:21:05Z","xdm:text":"<p>See more</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>See more</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-title-1" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-bc48ae1aff":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-12T10:21:05Z","xdm:text":"<h4>Spotlight</h4>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4>Spotlight</h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-links-1" class="cmp-container"> <div class="container responsivegrid"> <div id="container-0a427cc449" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-62c61d6d7f":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-08-16T10:00:25Z","xdm:text":"<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/services/ai.html\">AI insights</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/services/sustainability.html\">Sustainability in business</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/campaigns/economics.html\">Economics</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/campaigns/board-matters.html\">EY Center of Board Matters</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/campaigns/ceo.html\">CEO agenda</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/campaigns/cio.html\">Technology leaders' agenda</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/media/podcasts.html\">EY podcasts</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/media/webcasts.html\">EY webcasts</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/insights.html\">See more</a><br>\r\n</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><a href="/en_uk/services/ai">AI insights</a></p> <p><a href="/en_uk/services/sustainability">Sustainability in business</a></p> <p><a href="/en_uk/economics">Economics</a></p> <p><a href="/en_uk/board-matters">EY Center of Board Matters</a></p> <p><a href="/en_uk/ceo">CEO agenda</a></p> <p><a href="/en_uk/cio">Technology leaders' agenda</a></p> <p><a href="/en_uk/media/podcasts">EY podcasts</a></p> <p><a href="/en_uk/media/webcasts">EY webcasts</a></p> <p><a href="/en_uk/insights">See more</a><br /> </p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="container-f0ad96a2ed" class="cmp-container"> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="sitenav-sub-wrapper-2" class="cmp-container" role="tabpanel"> <div class="container responsivegrid"> <div id="subnav-intro-wrapper-2" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-intro-title-2" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-b3dba690e5":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-12T10:21:06Z","xdm:text":"<h3>Services</h3>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h3>Services</h3> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-description-2" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-c4290d1647":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-12T10:21:06Z","xdm:text":"<p>EY helps clients create long-term value for all stakeholders. Enabled by data and technology, our services and solutions provide trust through assurance and help clients transform, grow and operate.</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>EY helps clients create long-term value for all stakeholders. Enabled by data and technology, our services and solutions provide trust through assurance and help clients transform, grow and operate.</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-button-2" class="cmp-container"> <div class="button"> <a class="up-button cmp-button " href="/en_uk/services" aria-label="Explore Services" data-cmp-clickable data-up-is="button" data-cmp-data-layer="{"button-da19e4b706":{"@type":"ey-unified-site/components/button","repo:modifyDate":"2024-08-15T10:33:14Z","dc:title":"Explore","xdm:linkURL":"/en_uk/services"}}" data-analytics-category="Button" data-button-type="cta" data-snippet-url="/content/ey-unified-site/ey-com/local/uk/en_uk/home/services.html" data-analytics-label="CTA Button" analytics-button-type="cta" data-analytics-button-click> <span class="cmp-button__text" data-analytics-action-value>Explore</span> </a> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-wrapper-2" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-links-title-2" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-l2-2" class="cmp-container"> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-see-more-2" class="cmp-container"> <div class="rich-text text"> 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class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>See more</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-title-2" class="cmp-container"> <div class="rich-text text"><div 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activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-links-2" class="cmp-container"> <div class="container responsivegrid"> <div id="container-047a3d93d3" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-915f45cd79":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-08-15T11:05:04Z","xdm:text":"<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/services/ai/platform.html\">EY.ai - A unifying platform</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/services/strategy-transactions/transformation-consulting.html\">Strategy, transaction and transformation consulting</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/services/consulting/technology-transformation.html\">Technology transformation</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/services/tax-function-operations.html\">Tax function operations</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/services/climate-change-sustainability-services.html\">Climate change and sustainability services</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/campaigns/ecosystems.html\">EY Ecosystems</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/industries/financial-services/business-transformation-platform.html\">EY Nexus: business transformation platform</a></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><a href="/en_uk/services/ai/platform">EY.ai - A unifying platform</a></p> <p><a href="/en_uk/services/strategy-transactions/transformation-consulting">Strategy, transaction and transformation consulting</a></p> <p><a href="/en_uk/services/consulting/technology-transformation">Technology transformation</a></p> <p><a href="/en_uk/services/tax-function-operations">Tax function operations</a></p> <p><a href="/en_uk/services/climate-change-sustainability-services">Climate change and sustainability services</a></p> <p><a href="/en_uk/ecosystems">EY Ecosystems</a></p> <p><a href="/en_uk/industries/financial-services/business-transformation-platform">EY Nexus: business transformation platform</a></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="container-0539e2d22e" class="cmp-container"> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="sitenav-sub-wrapper-3" class="cmp-container" role="tabpanel"> <div class="container responsivegrid"> <div 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<button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-description-3" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-37cce38a8c":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-12T10:21:07Z","xdm:text":"<p>Discover how EY insights and services are helping to reframe the future of your industry.<br>\r\n</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" 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</div> <div class="container responsivegrid"> <div id="subnav-links-wrapper-3" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-links-title-3" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-l2-3" class="cmp-container"> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-see-more-3" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-wrapper-3" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-3" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-see-more-3" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-a896e25fec":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-12T10:21:08Z","xdm:text":"<p>See more</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>See more</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" 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class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4>Case studies</h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-links-3" class="cmp-container"> <div class="eycom-tier3-casestudy"> <div class="caseStudies"> <p class="caseStudies__title">Workforce</p> <p> <a href="/en_uk/insights/workforce/how-microsoft-built-a-new-mobility-model-for-cross-border-talent">How Microsoft built a new mobility model for cross-border talent</a> </p> <p> <span class="date">12 May 2024</span><a href="/en_uk/people/ey">EY Global </a> </p> </div> <div class="caseStudies"> <p class="caseStudies__title">Private equity</p> <p> <a href="/en_uk/insights/private-equity/how-genai-is-empowering-talent-at-a-pe-backed-consumer-brand">How GenAI is empowering talent at a PE-backed consumer brand</a> </p> <p> <span class="date">07 May 2024</span><a href="/en_uk/people/ey">EY Global </a> </p> </div> <div class="caseStudies"> <p class="caseStudies__title">Strategy and Transactions</p> <p> <a href="/en_uk/insights/strategy-transactions/how-carve-outs-positioned-an-automotive-giant-for-future-growth">How carve-outs positioned an automotive giant for future growth</a> </p> <p> <span class="date">10 Apr 2024</span><a href="/en_uk/people/ey">EY Global </a> </p> </div> </div> <div class="container responsivegrid"> <div id="container-c138f32436" class="cmp-container"> </div> </div> <div class="container responsivegrid"> <div id="container-8b59a08b53" class="cmp-container"> <div class="separator cmp-separator--half-size"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> </div> </div> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-0ae7285f5d":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-08-15T12:38:32Z","xdm:text":"<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/campaigns/case-studies.html\">See all</a></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to 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<h3>Careers</h3> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-description-4" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-270efb4fdd":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-12T10:21:10Z","xdm:text":"<p>We bring together extraordinary people, like you, to build a better working world.</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>We bring together extraordinary people, like you, to build a better working world.</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" 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data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>See more</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" 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data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4>Spotlight</h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-links-4" class="cmp-container"> <div class="container responsivegrid"> <div id="container-7b5fc70527" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-f331ad092e":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-08-15T14:27:34Z","xdm:text":"<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/careers/what-you-can-do-here/experienced-programmes.html\">Experienced careers</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/careers/students.html\">Student careers</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/careers/what-you-can-do-here/technology.html\">Technology careers</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/careers/what-its-like-to-work-here/belong.html\">Belonging at EY</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/careers/parthenon/join.html\">EY-Parthenon careers</a></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><a href="/en_uk/careers/what-you-can-do-here/experienced-programmes">Experienced careers</a></p> <p><a href="/en_uk/careers/students">Student careers</a></p> <p><a href="/en_uk/careers/what-you-can-do-here/technology">Technology careers</a></p> <p><a href="/en_uk/careers/what-its-like-to-work-here/belong">Belonging at EY</a></p> <p><a href="/en_uk/careers/parthenon/join">EY-Parthenon careers</a></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="container-736872c988" class="cmp-container"> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="sitenav-sub-wrapper-5" class="cmp-container" role="tabpanel"> <div class="container responsivegrid"> <div id="subnav-intro-wrapper-5" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-intro-title-5" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-c162970069":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-12T10:21:12Z","xdm:text":"<h3>About us</h3>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h3>About us</h3> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to 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The insights and services we provide help to create long-term value for clients, people and society, and to build trust in the capital markets.</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>At EY, our purpose is building a better working world. 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1x,/content/dam/ey-unified-site/ey-com/en-gl/insights/climate-change-sustainability-services/images/ey-aerial-view-of-red-wooden-bridge-walkway-in-a-mangrove-forest-static.jpg.transform/instant-search-400/img.jpg 2x,/content/dam/ey-unified-site/ey-com/en-gl/insights/climate-change-sustainability-services/images/ey-aerial-view-of-red-wooden-bridge-walkway-in-a-mangrove-forest-static.jpg.transform/up-img-width-thumbnail-large-screen/img.jpg 3x" alt="" aria-hidden="true"/> <div class="trending-info"> <p class="up-trending-section--item__link-text">How will climate transition planning empower you to shape the future? </p> <p class="up-trending-section--item__link-description" aria-hidden="true">The sixth EY Climate Action Barometer shows an increase in companies reporting on climate but falling short of carbon ambitions. Learn more.</p> <span class="date">12 Nov 2024</span> <span class="trending-tag up-trending-section--item__tag">Sustainability</span> </div> </a> </li> <li class="up-trending-section--item"> <a href="/en_uk/insights/law/how-microsoft-streamlined-regulatory-compliance-with-gen-ai" class="up-trending-section--item__link-name"> <img src="/content/dam/ey-unified-site/ey-com/en-gl/insights/law/images/ey-ai-team-of-lawyers-planning-with-business-colleagues-during-meeting-at-law-firm.jpg" srcset="/content/dam/ey-unified-site/ey-com/en-gl/insights/law/images/ey-ai-team-of-lawyers-planning-with-business-colleagues-during-meeting-at-law-firm.jpg.transform/instant-search-200/img.jpg 1x,/content/dam/ey-unified-site/ey-com/en-gl/insights/law/images/ey-ai-team-of-lawyers-planning-with-business-colleagues-during-meeting-at-law-firm.jpg.transform/instant-search-400/img.jpg 2x,/content/dam/ey-unified-site/ey-com/en-gl/insights/law/images/ey-ai-team-of-lawyers-planning-with-business-colleagues-during-meeting-at-law-firm.jpg.transform/up-img-width-thumbnail-large-screen/img.jpg 3x" alt="" aria-hidden="true"/> <div class="trending-info"> <p class="up-trending-section--item__link-text">How Microsoft streamlined regulatory compliance with GenAI </p> <p class="up-trending-section--item__link-description" aria-hidden="true">This case study reveals how Microsoft legal teams are using GenAI to confidently manage regulatory change. Learn more.</p> <span class="date">15 Oct 2024</span> <span class="trending-tag up-trending-section--item__tag">Law</span> </div> </a> </li> <li class="up-trending-section--item"> <a href="/en_uk/board-matters/board-cso-cfo-dynamic-for-sustainability" class="up-trending-section--item__link-name"> <img src="/content/dam/ey-unified-site/ey-com/en-gl/campaigns/board-matters/images/ey-spectrum-bixby-creek-bridge-at-backlight-static-no-zoom.jpg" srcset="/content/dam/ey-unified-site/ey-com/en-gl/campaigns/board-matters/images/ey-spectrum-bixby-creek-bridge-at-backlight-static-no-zoom.jpg.transform/instant-search-200/img.jpg 1x,/content/dam/ey-unified-site/ey-com/en-gl/campaigns/board-matters/images/ey-spectrum-bixby-creek-bridge-at-backlight-static-no-zoom.jpg.transform/instant-search-400/img.jpg 2x,/content/dam/ey-unified-site/ey-com/en-gl/campaigns/board-matters/images/ey-spectrum-bixby-creek-bridge-at-backlight-static-no-zoom.jpg.transform/up-img-width-thumbnail-large-screen/img.jpg 3x" alt="" aria-hidden="true"/> <div class="trending-info"> <p class="up-trending-section--item__link-text">How can boards bridge the gap between sustainability ambition and action? </p> <p class="up-trending-section--item__link-description" aria-hidden="true">EY spoke to CFOs, CSOs and board members – read on to hear from six global leaders bridging the gap between sustainability ambition and action.</p> <span class="date">23 Sep 2024</span> </div> </a> </li> </ul> </div> </div> </div> </div> <div class="eycom-tier3-myey-config"><div class="my-ey" data-analytics-category="Top Navigation"> <a class="myey-url" title="My EY" href="https://login.ey.com/myey/home" style="display: none" data-analytics-link-click> <span aria-hidden="true" class="up-navigation-bar__person-icon"></span> <span class="myeyText" data-analytics-action-value>My EY</span> </a> <a class="myey-login-url" title="My EY" href="https://login.ey.com/myey/login" data-analytics-link-click> <span aria-hidden="true" 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class="up-the-team__members"> <a class="up-the-team__member-link" href="/en_uk/people/laurence-buchanan" data-up-hook-the-team="[members]"> <div class="up-the-team__member"> <div class="up-the-team__image-wrapper"> <div class="up-the-team__image"> <img class="up-the-team__image-image" src="/content/dam/content-fragments/ey-unified-site/ey-com/people/global/en/images/l/ey-laurence-buchanan-meta.jpg" srcset="/content/dam/content-fragments/ey-unified-site/ey-com/people/global/en/images/l/ey-laurence-buchanan-meta.jpg.transform/up-img-width-thumbnail-small-screen/img.jpg 1x,/content/dam/content-fragments/ey-unified-site/ey-com/people/global/en/images/l/ey-laurence-buchanan-meta.jpg.transform/up-img-width-thumbnail-large-screen/img.jpg 2x,/content/dam/content-fragments/ey-unified-site/ey-com/people/global/en/images/l/ey-laurence-buchanan-meta.jpg.transform/up-img-width-thumbnail-xlarge-screen/img.jpg 3x" alt="Photographic portrait of Laurence Buchanan"/> </div> </div> <div class="up-the-team__member-info"> <div class="up-the-team__member-name"> Laurence Buchanan </div> <div class="up-the-team__member-title">EY Global Customer & Growth Leader; CEO, EY-Seren Limited</div> </div> </div> </a> <a class="up-the-team__member-link" href="/en_uk/people/mark-taylor" data-up-hook-the-team="[members]"> <div class="up-the-team__member"> <div class="up-the-team__image-wrapper"> <div class="up-the-team__image"> <img class="up-the-team__image-image" src="/content/dam/content-fragments/ey-unified-site/ey-com/people/global/en/images/m/ey-mark-taylor-v2.jpg" srcset="/content/dam/content-fragments/ey-unified-site/ey-com/people/global/en/images/m/ey-mark-taylor-v2.jpg.transform/up-img-width-thumbnail-small-screen/img.jpg 1x,/content/dam/content-fragments/ey-unified-site/ey-com/people/global/en/images/m/ey-mark-taylor-v2.jpg.transform/up-img-width-thumbnail-large-screen/img.jpg 2x,/content/dam/content-fragments/ey-unified-site/ey-com/people/global/en/images/m/ey-mark-taylor-v2.jpg.transform/up-img-width-thumbnail-xlarge-screen/img.jpg 3x" alt="A Photographic portrait of Mark Taylor"/> </div> </div> <div class="up-the-team__member-info"> <div class="up-the-team__member-name"> Mark Taylor </div> <div class="up-the-team__member-title">Partner, Business Consulting, Ernst & Young LLP</div> </div> </div> </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid aem-GridColumn aem-GridColumn--default--12"> <div id="container-bb258676fa" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="container responsivegrid theme-pale-grey cmp-container--theme-mid-grey cmp-container--background-color-e2e aem-GridColumn aem-GridColumn--default--12"> <div id="container-ef631ee22a" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-6a2b722857":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-19T12:01:14Z","xdm:text":"<h6><b><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/services/consulting/customer-experience.html#your\">Your business challenge</a>&nbsp;|&nbsp;<a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/services/consulting/customer-experience.html#solutionbenefits\" target=\"_self\" rel=\"noopener noreferrer\">Solution benefits</a>&nbsp;|&nbsp;<a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/services/consulting/customer-experience.html#features\" target=\"_self\" rel=\"noopener noreferrer\">Solution&nbsp;features &amp; functionality</a>&nbsp;|&nbsp;<a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/services/consulting/customer-experience.html#whyey\" target=\"_self\" rel=\"noopener noreferrer\">Why EY</a>&nbsp;|&nbsp;<a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/services/consulting/customer-experience.html#alliance\" target=\"_self\" rel=\"noopener noreferrer\">Alliance relationships</a></b></h6>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h6><b><a href="/en_uk/services/consulting/customer-experience#your">Your business challenge</a> | <a href="/en_uk/services/consulting/customer-experience#solutionbenefits" target="_self" rel="noopener noreferrer">Solution benefits</a> | <a href="/en_uk/services/consulting/customer-experience#features" target="_self" rel="noopener noreferrer">Solution features & functionality</a> | <a href="/en_uk/services/consulting/customer-experience#whyey" target="_self" rel="noopener noreferrer">Why EY</a> | <a href="/en_uk/services/consulting/customer-experience#alliance" target="_self" rel="noopener noreferrer">Alliance relationships</a></b></h6> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"> <div id="container-afa3fe2c44" class="cmp-container"> <div class="aem-Grid aem-Grid--8 aem-Grid--default--8 "> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--0"><div data-cmp-data-layer="{"rich-text-30a49236e5":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-19T12:01:14Z","xdm:text":"<h2><a></a>Your<a id=\"your\"></a> business challenge</h2>\r\n<p>Organizations must adapt to colliding forces to stay relevant in today’s marketplace. Emerging technologies, raised customer expectations for better experiences (regardless of sector) and shareholder push to create loyalty have forced organizations to ask the following questions:</p>\r\n<ul>\r\n<li>How can we improve customer, employee and citizen experience to create enduring relationships and sustainable, long-term value?<br>\r\n<br>\r\n</li>\r\n<li>How can we create better outcomes for our customers and stakeholders and drive purposeful growth?<br>\r\n<br>\r\n</li>\r\n<li>How are we keeping up to date with, and responding to, ever-changing customer needs and expectations?<br>\r\n<br>\r\n</li>\r\n<li>What are we doing to eliminate friction points for our customers and drive a more relevant, personalized experience?<br>\r\n<br>\r\n</li>\r\n<li>How can we better connect employees with our business purpose and improve engagement?<br>\r\n<img src=\"https://www.ey.com/libs/clientlibs/granite/richtext/resources/images/blank.png\" width=\"11\" height=\"12\"></li>\r\n<li>How can we use technology and data to automate and&nbsp;orchestrate across all of our channels and improve customer experience?</li>\r\n</ul>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h2><a></a>Your<a id="your"></a> business challenge</h2> <p>Organizations must adapt to colliding forces to stay relevant in today’s marketplace. Emerging technologies, raised customer expectations for better experiences (regardless of sector) and shareholder push to create loyalty have forced organizations to ask the following questions:</p> <ul><li>How can we improve customer, employee and citizen experience to create enduring relationships and sustainable, long-term value?<br /> <br /> </li><li>How can we create better outcomes for our customers and stakeholders and drive purposeful growth?<br /> <br /> </li><li>How are we keeping up to date with, and responding to, ever-changing customer needs and expectations?<br /> <br /> </li><li>What are we doing to eliminate friction points for our customers and drive a more relevant, personalized experience?<br /> <br /> </li><li>How can we better connect employees with our business purpose and improve engagement?<br /> <img src="https://www.ey.com/libs/clientlibs/granite/richtext/resources/images/blank.png" width="11" height="12"/></li><li>How can we use technology and data to automate and orchestrate across all of our channels and improve customer experience?</li></ul> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="rich-text text aem-GridColumn aem-GridColumn--default--8"><div data-cmp-data-layer="{"solutionbenefits":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-08T15:07:36Z","xdm:text":"<h2>Solution benefits<br>\r\n</h2>\r\n<p>EY teams can help you drive CX transformation and rigorously design and prioritize customer experiences that set you apart in the market and drive accelerated growth. Benefits include:</p>\r\n<ul>\r\n<li>Generating innovation across the business&nbsp;&nbsp;<br>\r\n<br>\r\n</li>\r\n<li>Finding new sources of value by prioritizing customer experience investments targeting to “moments that matter”<br>\r\n<br>\r\n</li>\r\n<li>Creating a culture that continuously iterates and improves customer experiences<a></a></li>\r\n</ul>\r\n"}}" id="solutionbenefits" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h2>Solution benefits<br /> </h2> <p>EY teams can help you drive CX transformation and rigorously design and prioritize customer experiences that set you apart in the market and drive accelerated growth. Benefits include:</p> <ul><li>Generating innovation across the business <br /> <br /> </li><li>Finding new sources of value by prioritizing customer experience investments targeting to “moments that matter”<br /> <br /> </li><li>Creating a culture that continuously iterates and improves customer experiences<a></a></li></ul> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> <div class="container responsivegrid theme-pale-grey cmp-container--theme-mid-grey cmp-container--background-color-e2e aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--12 aem-GridColumn--offset--default--0"> <div id="container-74051903f9" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div data-cmp-data-layer="{"rich-text-085e54843f":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-19T12:01:14Z","xdm:text":"<h2><a></a>Solution features<a id=\"features\"></a> &amp; functionality</h2>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h2><a></a>Solution features<a id="features"></a> & functionality</h2> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="upAccordion component aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"> <div id="accordion-a744509a4b" class="up-accordion" data-up-is="accordion" data-up-single-expansion data-placeholder-text="false"> <ul class="up-accordion__list"> <li data-up-hook-accordion="[items]" id="accordion-a744509a4b-item-9b652b67e4" class="up-accordion__item"> <h3 class="up-accordion__header"> <button id="accordion-a744509a4b-item-9b652b67e4-button" class="up-accordion__header-button" aria-controls="accordion-a744509a4b-item-9b652b67e4-panel" aria-expanded="false" data-up-hook-accordion="[buttons]"> <span class="up-accordion__header-button-title">Sustainable growth and value creation</span> <span class="up-accordion__header-button-icon"> </span> </button> </h3> <div data-up-hook-accordion="[panels]" id="accordion-a744509a4b-item-9b652b67e4-panel" class="up-accordion__panel" role="region" aria-labelledby="accordion-a744509a4b-item-9b652b67e4-button" aria-hidden="true" inert><div class="container responsivegrid"> <div id="container-9b652b67e4" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-3c2d9e0653":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-19T12:01:14Z","xdm:text":"<p>At EY, we believe great CX, designed with empathy and purpose, creates long-term value. In the digital age, customers seek organizations that understand their behavior based on human needs and data — not data alone. Focusing on purpose and sustainable value creation, rather than growth at any cost, helps organizations create enduring relationships with their customers and employees.&nbsp; &nbsp;&nbsp;</p>\r\n<ul>\r\n<li>Understand customer needs and behavior, identify pain points, and predict impact on customer value and business outcomes</li>\r\n<li>Ideate, prototype, and test new experiences to meet and exceed customer expectations and generate positive business impact</li>\r\n<li>Implement and iterate on new experiences</li>\r\n<li>Organize resources, build capabilities, and implement data and tech to exceed customer expectations at scale</li>\r\n</ul>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>At EY, we believe great CX, designed with empathy and purpose, creates long-term value. In the digital age, customers seek organizations that understand their behavior based on human needs and data — not data alone. Focusing on purpose and sustainable value creation, rather than growth at any cost, helps organizations create enduring relationships with their customers and employees. </p> <ul><li>Understand customer needs and behavior, identify pain points, and predict impact on customer value and business outcomes</li><li>Ideate, prototype, and test new experiences to meet and exceed customer expectations and generate positive business impact</li><li>Implement and iterate on new experiences</li><li>Organize resources, build capabilities, and implement data and tech to exceed customer expectations at scale</li></ul> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> </li> <li data-up-hook-accordion="[items]" id="accordion-a744509a4b-item-0b792000e3" class="up-accordion__item"> <h3 class="up-accordion__header"> <button id="accordion-a744509a4b-item-0b792000e3-button" class="up-accordion__header-button" aria-controls="accordion-a744509a4b-item-0b792000e3-panel" aria-expanded="false" data-up-hook-accordion="[buttons]"> <span class="up-accordion__header-button-title">Designed with the customer at heart</span> <span class="up-accordion__header-button-icon"> </span> </button> </h3> <div data-up-hook-accordion="[panels]" id="accordion-a744509a4b-item-0b792000e3-panel" class="up-accordion__panel" role="region" aria-labelledby="accordion-a744509a4b-item-0b792000e3-button" aria-hidden="true" inert><div class="container responsivegrid"> <div id="container-0b792000e3" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-88e7b291b7":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-19T12:01:15Z","xdm:text":"<p>EY teams support companies in generating the right insights, designing the best experiences and making CX really happen. Organizations can then make the leap from a product/service- focus to a customer- focus by building an exceptional experience matched to customer preferences and perceptions of value.</p>\r\n<ul>\r\n<li>Help deliver the right “thing” at the right moment</li>\r\n<li>Connect the full customer journey and make it relevant</li>\r\n<li>Anticipate needs and reduce friction</li>\r\n<li>Shift from campaigns to relationships</li>\r\n<li>Optimize dynamically at the human level</li>\r\n</ul>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>EY teams support companies in generating the right insights, designing the best experiences and making CX really happen. Organizations can then make the leap from a product/service- focus to a customer- focus by building an exceptional experience matched to customer preferences and perceptions of value.</p> <ul><li>Help deliver the right “thing” at the right moment</li><li>Connect the full customer journey and make it relevant</li><li>Anticipate needs and reduce friction</li><li>Shift from campaigns to relationships</li><li>Optimize dynamically at the human level</li></ul> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> </li> <li data-up-hook-accordion="[items]" id="accordion-a744509a4b-item-94d4e666ef" class="up-accordion__item"> <h3 class="up-accordion__header"> <button id="accordion-a744509a4b-item-94d4e666ef-button" class="up-accordion__header-button" aria-controls="accordion-a744509a4b-item-94d4e666ef-panel" aria-expanded="false" data-up-hook-accordion="[buttons]"> <span class="up-accordion__header-button-title">A data-driven experience</span> <span class="up-accordion__header-button-icon"> </span> </button> </h3> <div data-up-hook-accordion="[panels]" id="accordion-a744509a4b-item-94d4e666ef-panel" class="up-accordion__panel" role="region" aria-labelledby="accordion-a744509a4b-item-94d4e666ef-button" aria-hidden="true" inert><div class="container responsivegrid"> <div id="container-94d4e666ef" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-00b0845ab2":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-19T12:01:15Z","xdm:text":"<p>EY teams approach to customer experience helps organizations deliver superior experiences and stay relevant by focusing on the following six dimensions:</p>\r\n<ul>\r\n<li>A clear vision with key performance indicators (KPIs), embraced by all teams to create focus, consistency and priorities</li>\r\n<li>High-quality data capture and usage to understand people and pain points and to deliver relevant interactions</li>\r\n<li>A modern and flexible tech stack enabling seamless and personalized experiences at scale</li>\r\n<li>An agile and non-siloed organization that allows for effective collaboration and quick changes</li>\r\n<li>A human-centered mindset and culture, where customers come first everywhere, from products to brand marketing and aftersales</li>\r\n<li>Future proof skills&nbsp;(e.g., UX, service design, data science) that allow for easy, effective and memorable experiences</li>\r\n</ul>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>EY teams approach to customer experience helps organizations deliver superior experiences and stay relevant by focusing on the following six dimensions:</p> <ul><li>A clear vision with key performance indicators (KPIs), embraced by all teams to create focus, consistency and priorities</li><li>High-quality data capture and usage to understand people and pain points and to deliver relevant interactions</li><li>A modern and flexible tech stack enabling seamless and personalized experiences at scale</li><li>An agile and non-siloed organization that allows for effective collaboration and quick changes</li><li>A human-centered mindset and culture, where customers come first everywhere, from products to brand marketing and aftersales</li><li>Future proof skills (e.g., UX, service design, data science) that allow for easy, effective and memorable experiences</li></ul> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="upTheTeam component aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--12 aem-GridColumn--offset--default--0"> <div class="up-the-team up-the-team--grid" id="up-the-team-09d49f5e19" data-up-is="the-team" data-cmp-data-layer="{"up-the-team-09d49f5e19":{"@type":"ey-unified-site/components/up-the-team/grid","repo:modifyDate":"2024-07-19T12:01:15Z"}}"> <h2 class="up-the-team__title">The team</h2> <div class="up-the-team__members"> <div class="up-the-team__member" data-up-hook-the-team="[members]"> <a class="up-the-team__member-profile" href="/en_uk/people/laurence-buchanan"> <div class="up-the-team__image-wrapper" aria-hidden="true"> <div class="up-the-team__image"> <img class="up-the-team__image-image" src="/content/dam/content-fragments/ey-unified-site/ey-com/people/global/en/images/l/ey-laurence-buchanan-meta.jpg" srcset="/content/dam/content-fragments/ey-unified-site/ey-com/people/global/en/images/l/ey-laurence-buchanan-meta.jpg.transform/up-img-width-small-screen/img.jpg 1x,/content/dam/content-fragments/ey-unified-site/ey-com/people/global/en/images/l/ey-laurence-buchanan-meta.jpg.transform/up-img-width-large-screen/img.jpg 2x,/content/dam/content-fragments/ey-unified-site/ey-com/people/global/en/images/l/ey-laurence-buchanan-meta.jpg.transform/up-img-width-xlarge-screen/img.jpg 3x" alt="Photographic portrait of Laurence Buchanan"/> </div> </div> <div class="up-the-team__member-info"> <h3 class="up-the-team__member-name"> Laurence Buchanan </h3> <div class="up-the-team__member-title" data-up-hook-the-team="[titles]">EY Global Customer & Growth Leader; CEO, EY-Seren Limited</div> <div class="up-the-team__member-description">Helping clients navigate the transformation age through human-centered design and digital transformation.</div> <div class="up-the-team__member-localization" data-up-hook-the-team="[localizations]"> London, GBR </div> </div> </a> </div> <div class="up-the-team__member" data-up-hook-the-team="[members]"> <a class="up-the-team__member-profile" href="/en_uk/people/mark-taylor"> <div class="up-the-team__image-wrapper" aria-hidden="true"> <div class="up-the-team__image"> <img class="up-the-team__image-image" src="/content/dam/content-fragments/ey-unified-site/ey-com/people/global/en/images/m/ey-mark-taylor-v2.jpg" srcset="/content/dam/content-fragments/ey-unified-site/ey-com/people/global/en/images/m/ey-mark-taylor-v2.jpg.transform/up-img-width-small-screen/img.jpg 1x,/content/dam/content-fragments/ey-unified-site/ey-com/people/global/en/images/m/ey-mark-taylor-v2.jpg.transform/up-img-width-large-screen/img.jpg 2x,/content/dam/content-fragments/ey-unified-site/ey-com/people/global/en/images/m/ey-mark-taylor-v2.jpg.transform/up-img-width-xlarge-screen/img.jpg 3x" alt="A Photographic portrait of Mark Taylor"/> </div> </div> <div class="up-the-team__member-info"> <h3 class="up-the-team__member-name"> Mark Taylor </h3> <div class="up-the-team__member-title" data-up-hook-the-team="[titles]">Partner, Business Consulting, Ernst & Young LLP</div> <div class="up-the-team__member-description">An experienced consulting professional. Helping clients to grow their businesses. Team player. Mentor and coach. Passionate about health and spiritual growth.</div> <div class="up-the-team__member-localization" data-up-hook-the-team="[localizations]"> London, GBR </div> </div> </a> </div> </div> <div class="up-the-team__members-button-wrapper"> <button class="up-the-team__members-show-more" data-up-hook-the-team="viewAllButton" type="button" aria-label="up-the-team-grid-show-more-aria"> Show more </button> </div> </div> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--7 aem-GridColumn--offset--default--2"><div data-cmp-data-layer="{"rich-text-a5cbfc1c11":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-19T12:01:15Z","xdm:text":"<h2><a></a><a></a><a></a><a id=\"whyey\"></a>Why EY</h2>\r\n<p>EY organization professionals and world-class design and engineering network can help you solve the toughest CX challenges and transform your customer experience to create long-term, sustainable value for customers, employees, the business and society.</p>\r\n<h2><a></a>Alliance relationships</h2>\r\n<p>Our Alliances and Ecosystem Relationships with the following companies help<a id=\"alliance\"></a> us deliver high-impact CX:</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h2><a></a><a></a><a></a><a id="whyey"></a>Why EY</h2> <p>EY organization professionals and world-class design and engineering network can help you solve the toughest CX challenges and transform your customer experience to create long-term, sustainable value for customers, employees, the business and society.</p> <h2><a></a>Alliance relationships</h2> <p>Our Alliances and Ecosystem Relationships with the following companies help<a id="alliance"></a> us deliver high-impact CX:</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="container responsivegrid aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--5 aem-GridColumn--offset--default--2"> <div 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class="case-study__subtitle"> <h6>With help from EY, the professional sports franchise was able to turn big data into even bigger value.</h6> </div> <div class="readLink"> <a class="txt-link readMoreMainLink" tabindex="0" data-analytics-link-click data-analytics-event-label="How digital transformation helped benefit fans and the bottom line" aria-label="How digital transformation helped benefit fans and the bottom line Read more"> Read more </a> </div> <div> <a class="viewCaseStudy" tabindex="0" data-analytics-link-click data-analytics-event-label="How can a sports franchise score more points with its fans?" aria-label="How can a sports franchise score more points with its fans? View Case Study"> View case study </a> </div> </div> </div> </div> </div> </div> <div data-card-index="1" class="link-cardGrid__card card-1" tabindex="-1" aria-hidden="true"> <div class="case-study__image"> <a target="_self" tabindex="-1" class="myAnchor caseStudyCard" aria-label="The better the question How can a sports franchise score more points with its fans? A championship-winning basketball team had the most engaged fans in the league but wanted to take their fan experience to the next level. Continue reading" data-analytics-link-click data-analytics-event-label="The better the question" data-analytics-action-value="How can a sports franchise score more points with its fans?"> <div class="up-image " data-up-is="image"> <div class="up-image__image" data-up-hook-image="[image]" data-aspect-ratio="1.5" style="--up-image-focal-x: 50%; --up-image-focal-y: 50%"> <div data-cmp-is="image" data-cmp-widths="100,200,300,400,500,600,700,800,900,1000,1100,1200,1600,1800,2000,2400,2700,3000,3300,3600,3840" data-cmp-src="/adobe/dynamicmedia/deliver/dm-aid--6daf8163-b825-4d8f-b308-864002184327/ey-miami-heat-casestudy-1.jpg?quality=85&preferwebp=true&width={width}" data-asset-id="6daf8163-b825-4d8f-b308-864002184327" data-cmp-filereference="/content/dam/ey-unified-site/ey-com/en-gl/insights/consulting/images/ey-miami-heat-casestudy-1.jpg" id="image-render-c23c97611a" 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1800w,/adobe/dynamicmedia/deliver/dm-aid--6daf8163-b825-4d8f-b308-864002184327/ey-miami-heat-casestudy-1.jpg?quality=85&preferwebp=true&width=2000 2000w,/adobe/dynamicmedia/deliver/dm-aid--6daf8163-b825-4d8f-b308-864002184327/ey-miami-heat-casestudy-1.jpg?quality=85&preferwebp=true&width=2400 2400w,/adobe/dynamicmedia/deliver/dm-aid--6daf8163-b825-4d8f-b308-864002184327/ey-miami-heat-casestudy-1.jpg?quality=85&preferwebp=true&width=2700 2700w,/adobe/dynamicmedia/deliver/dm-aid--6daf8163-b825-4d8f-b308-864002184327/ey-miami-heat-casestudy-1.jpg?quality=85&preferwebp=true&width=3000 3000w,/adobe/dynamicmedia/deliver/dm-aid--6daf8163-b825-4d8f-b308-864002184327/ey-miami-heat-casestudy-1.jpg?quality=85&preferwebp=true&width=3300 3300w,/adobe/dynamicmedia/deliver/dm-aid--6daf8163-b825-4d8f-b308-864002184327/ey-miami-heat-casestudy-1.jpg?quality=85&preferwebp=true&width=3600 3600w,/adobe/dynamicmedia/deliver/dm-aid--6daf8163-b825-4d8f-b308-864002184327/ey-miami-heat-casestudy-1.jpg?quality=85&preferwebp=true&width=3840 3840w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="3840" height="2560" alt/> </div> </div> </div> </a> <div class="case-study__overlay"> <div class="case-study__content card1_content"> <div class="case-study__grid_content"> <div class="single-card-title"> <span class="yellow-dot"></span> <h6> <span class="threeDot-label first">The better the question</span> </h6> </div> <div class="card-title"> <h5>How can a sports franchise score more points with its fans?</h5> </div> <div class="sub-text"> <span>A championship-winning basketball team had the most engaged fans in the league but wanted to take their fan experience to the next level.</span> <a tabindex="-1" target="_self" class="continue-reading-link" data-analytics-link-click data-analytics-event-label="How can a sports franchise score more points with its fans?" aria-label="How can a sports franchise score more points with its fans? Continue reading"> Continue reading </a> </div> </div> </div> </div> </div> </div> <div data-card-index="2" class="link-cardGrid__card card-2" tabindex="-1" aria-hidden="true"> <div class="case-study__image"> <a target="_self" tabindex="-1" class="myAnchor caseStudyCard" aria-label="The better the answer AI-powered marketing to deliver the right deals to the right fan The sports franchise built a new data architecture, creating the most sophisticated marketing system in the league. Continue reading" data-analytics-link-click data-analytics-event-label="The better the answer" data-analytics-action-value="AI-powered marketing to deliver the right deals to the right fan"> <div class="up-image " data-up-is="image"> <div class="up-image__image" data-up-hook-image="[image]" data-aspect-ratio="1.5" style="--up-image-focal-x: 50%; --up-image-focal-y: 50%"> <div data-cmp-is="image" data-cmp-widths="100,200,300,400,500,600,700,800,900,1000,1100,1200,1600,1800,2000,2400,2700,3000,3300,3600,3840" data-cmp-src="/adobe/dynamicmedia/deliver/dm-aid--c2db9ac2-b512-4378-b151-06cdb3f26878/ey-miami-heat-casestudy-2.jpg?quality=85&preferwebp=true&width={width}" data-asset-id="c2db9ac2-b512-4378-b151-06cdb3f26878" data-cmp-filereference="/content/dam/ey-unified-site/ey-com/en-gl/insights/consulting/images/ey-miami-heat-casestudy-2.jpg" id="image-render-c8ba005445" 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1800w,/adobe/dynamicmedia/deliver/dm-aid--c2db9ac2-b512-4378-b151-06cdb3f26878/ey-miami-heat-casestudy-2.jpg?quality=85&preferwebp=true&width=2000 2000w,/adobe/dynamicmedia/deliver/dm-aid--c2db9ac2-b512-4378-b151-06cdb3f26878/ey-miami-heat-casestudy-2.jpg?quality=85&preferwebp=true&width=2400 2400w,/adobe/dynamicmedia/deliver/dm-aid--c2db9ac2-b512-4378-b151-06cdb3f26878/ey-miami-heat-casestudy-2.jpg?quality=85&preferwebp=true&width=2700 2700w,/adobe/dynamicmedia/deliver/dm-aid--c2db9ac2-b512-4378-b151-06cdb3f26878/ey-miami-heat-casestudy-2.jpg?quality=85&preferwebp=true&width=3000 3000w,/adobe/dynamicmedia/deliver/dm-aid--c2db9ac2-b512-4378-b151-06cdb3f26878/ey-miami-heat-casestudy-2.jpg?quality=85&preferwebp=true&width=3300 3300w,/adobe/dynamicmedia/deliver/dm-aid--c2db9ac2-b512-4378-b151-06cdb3f26878/ey-miami-heat-casestudy-2.jpg?quality=85&preferwebp=true&width=3600 3600w,/adobe/dynamicmedia/deliver/dm-aid--c2db9ac2-b512-4378-b151-06cdb3f26878/ey-miami-heat-casestudy-2.jpg?quality=85&preferwebp=true&width=3840 3840w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="3840" height="2560" alt/> </div> </div> </div> </a> <div class="case-study__overlay"> <div class="case-study__content card2_content"> <div class="case-study__grid_content"> <div class="single-card-title"> <span class="yellow-dot"></span> <h6> <span class="threeDot-label first">The better the answer</span> </h6> </div> <div class="card-title"> <h5>AI-powered marketing to deliver the right deals to the right fan</h5> </div> <div class="sub-text"> <span>The sports franchise built a new data architecture, creating the most sophisticated marketing system in the league.</span> <a tabindex="-1" target="_self" class="continue-reading-link" data-analytics-link-click data-analytics-event-label="AI-powered marketing to deliver the right deals to the right fan" 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