Navigating YouTube's Recommended Videos

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next generation of Creators and artists </span> </a> </li> <li class="lb-header__subnav-item-wrapper" role="none"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20230310003712/https://www.youtube.com/howyoutubeworks/progress-impact/sustainability/" role="menuitem"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Advancing sustainability </span> <span class="lb-font-subnav-description lb-header__subitem-description lb-font-weight-400" data-nosnippet="true"> How we're investing in a carbon-free future </span> </a> </li> </ul> </button> <button class="lb-header__nav-item-wrapper"> <a class="lb-header-js-nav-item lb-header__nav-item" id="menuitem-5" aria-haspopup="menu" aria-label="Resources menupopup" tabindex="0" data-nosnippet="true" aria-controls="subnav-resources" role="menuitem"> Resources <span class="lb-header__subnav-chevron"></span> </a> <ul class="lb-header__subnav-wrapper lb-header-js-subnav-wrapper" role="menu" 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class="lb-font-weight-600 lb-font-alpha-headline"> Recommended videos </span> </h1> </div> <div class="lb-grid__cell lb-grid__cell--offset-8-span-4 lb-grid__cell--sm-span-12 ytr-flex-col ytr-flex-col--vert-center ytr-hero__image-wrapper"> <img class="ytr-hero__image" src="http://web.archive.org/web/20230310003712im_/https://lh3.googleusercontent.com/ynaqrWGCt9MHpwy9AuitOIvIf4UO48WYFXi6PQAC1N4lLx3MqLA5kMdFw7tjFfwh1zXtHdY53hurSByo95BiblW6l-8SCQLLD_00XA=v3-s20-fblur=1,20" srcset="http://web.archive.org/web/20230310003712im_/https://lh3.googleusercontent.com/ynaqrWGCt9MHpwy9AuitOIvIf4UO48WYFXi6PQAC1N4lLx3MqLA5kMdFw7tjFfwh1zXtHdY53hurSByo95BiblW6l-8SCQLLD_00XA=v1-s560 560w, http://web.archive.org/web/20230310003712im_/https://lh3.googleusercontent.com/ynaqrWGCt9MHpwy9AuitOIvIf4UO48WYFXi6PQAC1N4lLx3MqLA5kMdFw7tjFfwh1zXtHdY53hurSByo95BiblW6l-8SCQLLD_00XA=v1-s840 840w, http://web.archive.org/web/20230310003712im_/https://lh3.googleusercontent.com/ynaqrWGCt9MHpwy9AuitOIvIf4UO48WYFXi6PQAC1N4lLx3MqLA5kMdFw7tjFfwh1zXtHdY53hurSByo95BiblW6l-8SCQLLD_00XA=v0-s1680 1680w" alt="Recommended videos" aria-hidden="false"> </div> </div> </div> </div> </section> <section class="ytr-section ytr-section--article" data-lb-auto-init="ArticlePage"> <div class="ytr-section__window"> <div class="lb-grid ytr-article"> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-4"> <ul class="ytr-article__tabs ytr-js-tabs ytr-article__tabs--has-nested-list"> <li class="ytr-article__tabs-tab-wrapper"> <a href="#overview" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-js-tab"> Overview </a> </li> <li class="ytr-article__tabs-tab-wrapper"> <a href="#signals-used-to-recommend-content" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-js-tab"> Signals used to recommend content </a> </li> <li class="ytr-article__tabs-tab-wrapper"> <a href="#responsible-recommendations" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-js-tab"> Responsible recommendations </a> <ul class="ytr-article__tabs ytr-article__tabs--nested"> <li class="ytr-article__tabs-tab-wrapper ytr-article__tabs-tab-wrapper--nested"> <a href="#limiting-low-quality-content" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-article__tabs-tab--nested ytr-js-tab"> Limiting low quality content </a> </li> <li class="ytr-article__tabs-tab-wrapper ytr-article__tabs-tab-wrapper--nested"> <a href="#raising-quality-content" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-article__tabs-tab--nested ytr-js-tab"> Raising quality content </a> </li> </ul> </li> <li class="ytr-article__tabs-tab-wrapper"> <a href="#controls" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-js-tab"> Controls </a> </li> </ul> </div> <div class="lb-grid__cell lb-grid__cell--md-offset-1-span-10 lb-grid__cell--lg-offset-4-span-8 ytr-article__content-wrapper"> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="overview"> <h2 class="md md-h2">Overview</h2> <p class="md md-p">Recommendations help you discover more of the videos you love, whether it’s a great new recipe to try or your next favorite song. The success of YouTube’s recommendations depends on accurately predicting the videos you want to watch. When our recommendations are at their best, they connect billions of people around the world to content that uniquely inspires, informs, and entertains.</p> <p class="md md-p" md-node-state="empty"><figure class="ytr-media"> <div class="ytr-media-grid"> <div class="ytr-media-grid__cell ytr-media__image-wrapper ytr-media-grid__cell--span-12"> <style> .video-play-btn--geqgdifsam::before { content: ''; } </style> <div class="ytr-media__video-wrapper"> <button class="video-play-btn video-play-btn--title-scrim video-play-btn--geqgdifsam" lb-auto-init="LBModalTrigger" lb-options="{'modalId':'modal-1'}" video-id="_geqgdIfsaM" style="background-image: url('http://web.archive.org/web/20230310003712im_/https://i3.ytimg.com/vi/_geqgdIfsaM/maxresdefault.jpg');" aria-label=""> <svg height="100%" version="1.1" viewbox="0 0 68 48" width="100%"><path class="ytp-large-play-button-bg" d="M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z" fill="#212121" fill-opacity="0.8"></path><path d="M 45,24 27,14 27,34" fill="#fff"></path></svg> </button> </div> </div> <figcaption class="lb-padding-bottom-xs lb-padding-top-xs ytr-media-grid__cell ytr-media-grid__cell--span-12 ytr-media__caption"> <p class="md md-p">YouTube’s VP of Engineering on Recommendations Cristos Goodrow answers creator’s questions about how recommendations work</p> </figcaption> </div> </figure></p> <p class="md md-p">You can find recommendations at work in two main places: your homepage and the “Up Next” panel.</p> <ul class="md md-ul"> <li class="md md-li">Homepage</li> </ul> <p class="md md-p">Your homepage is what you see when you first open YouTube—it displays a mixture of personalized recommendations, subscriptions, and the latest news and information.</p> <p class="md md-p" md-node-state="empty"><figure class="ytr-media"> <div class="ytr-media-grid"> <div class="ytr-media-grid__cell ytr-media__image-wrapper ytr-media-grid__cell--sm-span-8 ytr-media-grid__cell--md-span-5 ytr-media-grid__cell--lg-span-4"> <img lb-auto-init="LBImageLoader" lb-options="{ "_0x": "https://lh3.googleusercontent.com/WggtT2QsD_J5OodNaIc7Kq2RUXEfskLZ9mXhjtnTFdclpJW0R1TJzMfKZzwjOrgvAtVusWQ3a2i299Ql3BfZF9xAEtEJHbFDDKvDRlP3TvM-iKW9KW-P=v3-s192 95w", "_1x": "https://lh3.googleusercontent.com/WggtT2QsD_J5OodNaIc7Kq2RUXEfskLZ9mXhjtnTFdclpJW0R1TJzMfKZzwjOrgvAtVusWQ3a2i299Ql3BfZF9xAEtEJHbFDDKvDRlP3TvM-iKW9KW-P=v2-s256 127w", "_2x": "https://lh3.googleusercontent.com/WggtT2QsD_J5OodNaIc7Kq2RUXEfskLZ9mXhjtnTFdclpJW0R1TJzMfKZzwjOrgvAtVusWQ3a2i299Ql3BfZF9xAEtEJHbFDDKvDRlP3TvM-iKW9KW-P=v1-s384 191w", "_3x": "https://lh3.googleusercontent.com/WggtT2QsD_J5OodNaIc7Kq2RUXEfskLZ9mXhjtnTFdclpJW0R1TJzMfKZzwjOrgvAtVusWQ3a2i299Ql3BfZF9xAEtEJHbFDDKvDRlP3TvM-iKW9KW-P=v0-s768 382w" }" class=" lbd-image-loader__no-wrapper ytr-media__image " src="http://web.archive.org/web/20230310003712im_/https://lh3.googleusercontent.com/WggtT2QsD_J5OodNaIc7Kq2RUXEfskLZ9mXhjtnTFdclpJW0R1TJzMfKZzwjOrgvAtVusWQ3a2i299Ql3BfZF9xAEtEJHbFDDKvDRlP3TvM-iKW9KW-P=v3-s20-fblur=1,20" alt="" aria-hidden="false"> </div> <figcaption class="lb-padding-bottom-xs lb-padding-top-xs ytr-media-grid__cell ytr-media-grid__cell--span-5 ytr-media__caption"> <p class="md md-p">Recommendations on homepage</p> </figcaption> </div> </figure></p> <ul class="md md-ul"> <li class="md md-li">Up Next</li> </ul> <p class="md md-p">The Up Next panel appears when you’re watching a video. It suggests additional content based on whatever you’re currently watching, alongside other videos that we think you may be interested in.</p> <p class="md md-p" md-node-state="empty"><figure class="ytr-media"> <div class="ytr-media-grid"> <div class="ytr-media-grid__cell ytr-media__image-wrapper ytr-media-grid__cell--sm-span-8 ytr-media-grid__cell--md-span-5 ytr-media-grid__cell--lg-span-4"> <img lb-auto-init="LBImageLoader" lb-options="{ "_0x": "https://lh3.googleusercontent.com/Nn7g8chZHrFX9w7L-tV__5WPq1gHauHuLvSJJSSFvvLelmMB7WU0UVuPdy2pmQNPnsspljw69RkInRrqj2kqJKoFu1UCYdgdVqM4GwM_JE7GyV8KstU=v3-s192 95w", "_1x": "https://lh3.googleusercontent.com/Nn7g8chZHrFX9w7L-tV__5WPq1gHauHuLvSJJSSFvvLelmMB7WU0UVuPdy2pmQNPnsspljw69RkInRrqj2kqJKoFu1UCYdgdVqM4GwM_JE7GyV8KstU=v2-s256 127w", "_2x": "https://lh3.googleusercontent.com/Nn7g8chZHrFX9w7L-tV__5WPq1gHauHuLvSJJSSFvvLelmMB7WU0UVuPdy2pmQNPnsspljw69RkInRrqj2kqJKoFu1UCYdgdVqM4GwM_JE7GyV8KstU=v1-s384 191w", "_3x": "https://lh3.googleusercontent.com/Nn7g8chZHrFX9w7L-tV__5WPq1gHauHuLvSJJSSFvvLelmMB7WU0UVuPdy2pmQNPnsspljw69RkInRrqj2kqJKoFu1UCYdgdVqM4GwM_JE7GyV8KstU=v0-s768 382w" }" class=" lbd-image-loader__no-wrapper ytr-media__image " src="http://web.archive.org/web/20230310003712im_/https://lh3.googleusercontent.com/Nn7g8chZHrFX9w7L-tV__5WPq1gHauHuLvSJJSSFvvLelmMB7WU0UVuPdy2pmQNPnsspljw69RkInRrqj2kqJKoFu1UCYdgdVqM4GwM_JE7GyV8KstU=v3-s20-fblur=1,20" alt="" aria-hidden="false"> </div> <figcaption class="lb-padding-bottom-xs lb-padding-top-xs ytr-media-grid__cell ytr-media-grid__cell--span-5 ytr-media__caption"> <p class="md md-p">‘Up next’ videos on watch page</p> </figcaption> </div> </figure></p> <p class="md md-p" md-node-state="empty"><div class="ytr-resources lb-padding-top-s lb-margin-top-m lb-margin-bottom-m"> <div class="ytr-resources-grid"> <div class="ytr-resources-grid__cell ytr-resources-grid__cell--span-2"> <h3 class="lb-margin-bottom-xs"> <span class="lb-font-weight-600 lb-font-subhead"> Resources </span> </h3> <ul> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="http://web.archive.org/web/20230310003712/https://blog.youtube/inside-youtube/on-youtubes-recommendation-system/" target="_blank" rel="noreferrer nofollow"> Learn more about YouTube’s Recommendation system <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> </ul> </div> </div> </div></p> </div> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="signals-used-to-recommend-content"> <h2 class="md md-h2">How does YouTube’s recommendation system work?</h2> <p class="md md-p">We start with the knowledge that everyone has unique viewing habits. Our system then compares your viewing habits with those that are similar to you and uses that information to suggest other content you may want to watch. </p> <p class="md md-p">Our recommendation system is constantly evolving, learning every day from over 80 billion pieces of information we call signals: for example, <strong class="md md-strong">your watch and search history (if enabled), channel subscriptions, clicks, watchtime, survey responses, and sharing, likes, and dislikes.</strong></p> <ul class="md md-ul"> <li class="md md-li"> <p class="md md-p"><strong class="md md-strong">Clicks:</strong> Clicking on a video provides a strong indication that you will also find it satisfying. However, we learned in 2011 that clicking on a video doesn’t mean you actually watched it—which is why we also added watchtime in 2012.</p> </li> <li class="md md-li"> <p class="md md-p"><strong class="md md-strong">Watchtime:</strong> Your watchtime—which videos you watched and for how long—provides personalized signals to our system about what you most likely want to watch. Longer watchtime suggests that you will have found a video more valuable.</p> </li> <li class="md md-li"> <p class="md md-p"><strong class="md md-strong">Survey responses:</strong> To make sure you are satisfied with the content you’re watching, we measure what we call “valued watchtime”—the time spent watching a video that you consider valuable. We measure valued watchtime through user surveys that ask you to rate the video you watched from one to five stars, giving us a metric to determine how satisfying you found the content. Only videos that you rate highly with four or five stars are counted as valued watchtime. Based on the responses we get, we’ve trained a machine learning model to predict potential survey responses for everyone.</p> </li> <li class="md md-li"> <p class="md md-p"><strong class="md md-strong">Sharing, likes, and dislikes:</strong> On average, people are more likely to be satisfied by videos that they share or like. Our system uses this information to try to predict the likelihood that you will share or like further videos. If you dislike a video, that’s a signal that it probably wasn’t something you enjoyed watching.</p> </li> <li class="md md-li"> <p class="md md-p"><strong class="md md-strong">Personal activity signals:</strong> Personal activity signals like your channel subscriptions and watch and search histories make it easy to find videos you already like, improving your video recommendations. You can adjust what information is shared with recommendations in your <a class="md md-a" href="http://web.archive.org/web/20230310003712/https://www.youtube.com/howyoutubeworks/user-settings/privacy/" rel="noopener" target="_blank">privacy controls</a>.</p> </li> <li class="md md-li"> <p class="md md-p"><strong class="md md-strong">Context signals:</strong> Context signals are determined by a user’s country and time of day. For example, this helps us show you locally relevant news.</p> </li> </ul> <p class="md md-p">The importance of each signal depends on you. If you’re the kind of person to share any video that you watch, including the ones that you rate one or two stars, our system will know not to heavily factor in your shares when recommending content. All of this is why our system doesn't follow a set formula, but develops dynamically as your viewing habits change.</p> </div> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="responsible-recommendations"> <h2 class="md md-h2">How do YouTube’s recommendations help maintain a responsible platform?</h2> <p class="md md-p">Recommendations play an important role in how we maintain a responsible platform. They connect you to high-quality information and reduce the chances that you’ll see problematic content, and at the same time complement the work done by our <a class="md md-a" href="http://web.archive.org/web/20230310003712/https://www.youtube.com/howyoutubeworks/policies/community-guidelines/" rel="noopener" target="_blank">Community Guidelines</a>, which define what is and isn’t allowed on YouTube.</p> </div> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="limiting-low-quality-content"> <h2 class="md md-h2">Limiting low quality content</h2> <p class="md md-p">Recommendations can be meaningful in helping stop the spread of harmful misinformation.</p> <p class="md md-p">We’ve used recommendations to limit low-quality content from being viewed since 2011, and with a rise in the spread of misinformation in recent years, we’ve expanded the ways in which we use our recommendation system to curb the spread of harmful misinformation and “<a class="md md-a" href="http://web.archive.org/web/20230310003712/https://www.youtube.com/howyoutubeworks/our-commitments/fighting-misinformation/#reducing-the-spread-of-borderline-content" rel="noopener" target="_blank">borderline</a>” content - content that comes close to, but doesn’t quite violate our <a class="md md-a" href="http://web.archive.org/web/20230310003712/https://www.youtube.com/howyoutubeworks/policies/community-guidelines/" rel="noopener" target="_blank">Community Guidelines</a>.</p> <p class="md md-p">To determine borderline content, evaluators around the world—trained using <a class="md md-a" href="http://web.archive.org/web/20230310003712/https://support.google.com/youtube/answer/9230586" rel="noopener" target="_blank">publicly available guidelines</a>—look at whether the content is inaccurate, misleading or deceptive; insensitive or intolerant; and harmful or with the potential to cause harm. Any video classified borderline is not proactively recommended on YouTube unless you have subscribed to the channel.</p> <p class="md md-p">We then use the results of these human evaluations to train our system to model their decisions, which means we can scale their assessments to all videos across YouTube. We are <a class="md md-a" href="http://web.archive.org/web/20230310003712/https://youtube.googleblog.com/2019/01/continuing-our-work-to-improve.html" rel="noopener" target="_blank">constantly working</a> to improve our systems to reduce recommendations on borderline content and videos that could misinform users in a harmful way.</p> <p class="md md-p" md-node-state="empty"><div class="ytr-resources lb-padding-top-s lb-margin-top-m lb-margin-bottom-m"> <div class="ytr-resources-grid"> <div class="ytr-resources-grid__cell ytr-resources-grid__cell--span-2"> <h3 class="lb-margin-bottom-xs"> <span class="lb-font-weight-600 lb-font-subhead"> Resources </span> </h3> <ul> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="http://web.archive.org/web/20230310003712/https://blog.youtube/inside-youtube/the-four-rs-of-responsibility-raise-and-reduce" target="_blank" rel="noreferrer nofollow"> Learn more about the efforts that support YouTube’s “Reduce” principle <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="http://web.archive.org/web/20230310003712/https://blog.youtube/inside-youtube/on-youtubes-recommendation-system/" target="_blank" rel="noreferrer nofollow"> Learn more about YouTube’s Recommendations system <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> </ul> </div> </div> </div></p> </div> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="raising-quality-content"> <h2 class="md md-h2">Raising quality content</h2> <p class="md md-p">In addition to reducing the spread of harmful misinformation and borderline content, we take the additional step of recommending authoritative videos to viewers on topics such as news, politics, medical, and scientific information.</p> <p class="md md-p">We rely on human evaluators, trained using <a class="md md-a" href="http://web.archive.org/web/20230310003712/https://support.google.com/youtube/answer/9230586" rel="noopener" target="_blank">publicly available guidelines</a>, who assess the quality of information in each channel and video. To decide if a video is authoritative, evaluators look at factors like the expertise and reputation of the speaker or channel, the main topic of the video, and whether the content delivers on its promise or achieves its goal. The more authoritative a video, the more it’s promoted in recommendations.</p> <p class="md md-p" md-node-state="empty"><div class="ytr-resources lb-padding-top-s lb-margin-top-m lb-margin-bottom-m"> <div class="ytr-resources-grid"> <div class="ytr-resources-grid__cell ytr-resources-grid__cell--span-2"> <h3 class="lb-margin-bottom-xs"> <span class="lb-font-weight-600 lb-font-subhead"> Resources </span> </h3> <ul> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="http://web.archive.org/web/20230310003712/https://www.youtube.com/howyoutubeworks/our-commitments/fighting-misinformation/#elevating-quality-information" target="_blank" rel="noreferrer nofollow"> Learn more on how YouTube elevates quality information <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="http://web.archive.org/web/20230310003712/https://blog.youtube/inside-youtube/the-four-rs-of-responsibility-raise-and-reduce" target="_blank" rel="noreferrer nofollow"> Learn more about the efforts that support YouTube’s “Raise” principle <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="http://web.archive.org/web/20230310003712/https://support.google.com/youtube/topic/9257092?hl=en&ref_topic=9257408" target="_blank" rel="noreferrer nofollow"> Learn more about YouTube’s News and Information products <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> </ul> </div> </div> </div></p> </div> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="controls"> <h2 class="md md-h2">Controls to make recommendations more relevant to you</h2> <p class="md md-p">Our system sorts through billions of videos to recommend content tailored to your specific interests. </p> <p class="md md-p">But of course, we also know not everyone wants to always share this information with us. So we’ve built controls that help you decide how much data you want to provide. You can pause, edit, or delete your YouTube search and watch history whenever you want.</p> <p class="md md-p">We also provide ways for you to tell us when we’re recommending something you aren’t interested in. For example, buttons on the homepage and in the “Up next” section allow you to filter and choose recommendations by specific topics. You can also click on “not interested” to tell us that a video or channel is not what you wanted to see at that time.</p> <p class="md md-p" md-node-state="empty"><figure class="ytr-media"> <div class="ytr-media-grid"> <div class="ytr-media-grid__cell ytr-media__image-wrapper ytr-media-grid__cell--span-12"> <img lb-auto-init="LBImageLoader" lb-options="{ "_0x": "https://lh3.googleusercontent.com/FtbRCy5D_x3MJ3uCG7q9dBsUe853phcLJzCByaKXitioAoQUSSOeYqCGKkOTh6jz4l-sBd80xCBg1RCsn-GEfSt2mH2Wu15ttSFm1ug_Sx2gpKrZkQ=v3-s480 480w", "_1x": "https://lh3.googleusercontent.com/FtbRCy5D_x3MJ3uCG7q9dBsUe853phcLJzCByaKXitioAoQUSSOeYqCGKkOTh6jz4l-sBd80xCBg1RCsn-GEfSt2mH2Wu15ttSFm1ug_Sx2gpKrZkQ=v2-s640 640w", "_2x": "https://lh3.googleusercontent.com/FtbRCy5D_x3MJ3uCG7q9dBsUe853phcLJzCByaKXitioAoQUSSOeYqCGKkOTh6jz4l-sBd80xCBg1RCsn-GEfSt2mH2Wu15ttSFm1ug_Sx2gpKrZkQ=v1-s960 960w", "_3x": "https://lh3.googleusercontent.com/FtbRCy5D_x3MJ3uCG7q9dBsUe853phcLJzCByaKXitioAoQUSSOeYqCGKkOTh6jz4l-sBd80xCBg1RCsn-GEfSt2mH2Wu15ttSFm1ug_Sx2gpKrZkQ=v0-s1920 1920w" }" class=" lbd-image-loader__no-wrapper ytr-media__image ytr-media__image--large " src="http://web.archive.org/web/20230310003712im_/https://lh3.googleusercontent.com/FtbRCy5D_x3MJ3uCG7q9dBsUe853phcLJzCByaKXitioAoQUSSOeYqCGKkOTh6jz4l-sBd80xCBg1RCsn-GEfSt2mH2Wu15ttSFm1ug_Sx2gpKrZkQ=v3-s20-fblur=1,20" alt="" aria-hidden="false"> <img lb-auto-init="LBImageLoader" lb-options="{ "_0x": "https://lh3.googleusercontent.com/tUs5wVYjYmcps3QFbcftQfVzrZzNrzbc0G6MOWQ9rdDUrVVIpMEi7sKg55GSykGOY5WGt2RfHX1zoptrynVx4od7LFiCKMnnLHBYT0Tn7WBWI4ompig=v3-s1569 128w", "_1x": "https://lh3.googleusercontent.com/tUs5wVYjYmcps3QFbcftQfVzrZzNrzbc0G6MOWQ9rdDUrVVIpMEi7sKg55GSykGOY5WGt2RfHX1zoptrynVx4od7LFiCKMnnLHBYT0Tn7WBWI4ompig=v2-s2093 171w", "_2x": "https://lh3.googleusercontent.com/tUs5wVYjYmcps3QFbcftQfVzrZzNrzbc0G6MOWQ9rdDUrVVIpMEi7sKg55GSykGOY5WGt2RfHX1zoptrynVx4od7LFiCKMnnLHBYT0Tn7WBWI4ompig=v1-s3139 257w", "_3x": "https://lh3.googleusercontent.com/tUs5wVYjYmcps3QFbcftQfVzrZzNrzbc0G6MOWQ9rdDUrVVIpMEi7sKg55GSykGOY5WGt2RfHX1zoptrynVx4od7LFiCKMnnLHBYT0Tn7WBWI4ompig=v0-s6279 515w" }" class=" lbd-image-loader__no-wrapper ytr-media__image ytr-media__image--small " src="http://web.archive.org/web/20230310003712im_/https://lh3.googleusercontent.com/tUs5wVYjYmcps3QFbcftQfVzrZzNrzbc0G6MOWQ9rdDUrVVIpMEi7sKg55GSykGOY5WGt2RfHX1zoptrynVx4od7LFiCKMnnLHBYT0Tn7WBWI4ompig=v3-s20-fblur=1,20" alt="" aria-hidden="false"> </div> <figcaption class="lb-padding-bottom-xs lb-padding-top-xs ytr-media-grid__cell ytr-media-grid__cell--span-12 ytr-media__caption"> <p class="md md-p"><strong class="md md-strong">YouTube offers tools</strong> to help you shape your recommendations based on your interests.</p> </figcaption> </div> </figure></p> <p class="md md-p" md-node-state="empty"><div class="ytr-resources lb-padding-top-s lb-margin-top-m lb-margin-bottom-m"> <div class="ytr-resources-grid"> <div class="ytr-resources-grid__cell ytr-resources-grid__cell--span-2"> <h3 class="lb-margin-bottom-xs"> <span class="lb-font-weight-600 lb-font-subhead"> Resources </span> </h3> <ul> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="http://web.archive.org/web/20230310003712/https://support.google.com/youtube/answer/6342839?hl=en" target="_blank" rel="noreferrer nofollow"> Manage your recommendations <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="http://web.archive.org/web/20230310003712/https://myactivity.google.com/myactivity?hl=en" target="_blank" rel="noreferrer nofollow"> Manage your YouTube watch and search history <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> </ul> </div> </div> </div></p> </div> </div> </div> </div> </section> <section class="ytr-related-content ytr-section "> <div class="ytr-section__window lb-padding-top-xl lb-padding-bottom-xl"> <h2 class="lb-margin-bottom-l"> <span class="lb-font-weight-600 lb-font-gamma-headline"> Related articles </span> </h2> <ul class="lb-grid ytr-related-content__article-list"> <li class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4 ytr-related-content__article ytr-flex ytr-flex-col"> <span class="lb-font-weight-600 lb-font-subhead-1 lb-margin-bottom-xs"> YouTube Search </span> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="/web/20230310003712/https://www.youtube.com/howyoutubeworks/product-features/search/" "> Read more </a> </div> </li> <li class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4 ytr-related-content__article ytr-flex ytr-flex-col"> <span class="lb-font-weight-600 lb-font-subhead-1 lb-margin-bottom-xs"> News and information </span> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="/web/20230310003712/https://www.youtube.com/howyoutubeworks/product-features/news-information/" "> Read more </a> </div> </li> <li class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4 ytr-related-content__article ytr-flex ytr-flex-col"> <span class="lb-font-weight-600 lb-font-subhead-1 lb-margin-bottom-xs"> Privacy controls </span> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="/web/20230310003712/https://www.youtube.com/howyoutubeworks/user-settings/privacy/" "> Read more </a> </div> </li> </ul> </div> </section> <div class="lb-modal lb-modal--video ytr-video-modal" role="presentation" lb-auto-init="LBModal" lb-options="{'id':'modal-1','autoPlayVideo':true}"> <div class="lb-js-modal-body lb-modal__body" role="dialog" aria-labelledby="modal-1-title" aria-modal="true" aria-describedby="modal-1-description"> <button class="lb-js-close-button lb-modal__close-button" aria-label="Close"> <svg viewbox="0 0 48 48" xmlns="http://www.w3.org/2000/svg"> <g fill="none" fill-rule="evenodd"> <circle class="lb-modal__close-button-circle" stroke-width="2" cx="24" cy="24" r="23"/> <polygon class="lb-modal__close-button-x" points="29 16.41 27.59 15 22 20.59 16.41 15 15 16.41 20.59 22 15 27.59 16.41 29 22 23.41 27.59 29 29 27.59 23.41 22"></polygon> </g> </svg> </button> <div class="lb-player lb-js-player" 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href="http://web.archive.org/web/20230310003712/https://www.youtube.com/howyoutubeworks/"> How YouTube Works </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="http://web.archive.org/web/20230310003712/https://www.youtube.com/jobs/"> Jobs </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="http://web.archive.org/web/20230310003712/https://blog.youtube/press/"> Press </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="http://web.archive.org/web/20230310003712/https://www.youtube.com/trends/"> YouTube Culture & Trends </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="http://web.archive.org/web/20230310003712/https://tv.youtube.com/learn/nflsundayticket"> NFL Sunday Ticket </a> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading 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href="http://web.archive.org/web/20230310003712/https://tv.youtube.com/"> YouTube TV </a> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 2}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--for-business" role="button" tabindex="0" aria-expanded="false" aria-controls="id-panel-3" id="id-panel-header-3"> <span class="lb-expansion-panel__trigger-name lb-font--no-crop"> For Business </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 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