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{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.cremarc.com\/marketing\/uneasy-listening-ai-podcast-hosts-are-silencing-your-brand-voice\/#BlogPosting","url":"https:\/\/www.cremarc.com\/marketing\/uneasy-listening-ai-podcast-hosts-are-silencing-your-brand-voice\/","inLanguage":"en-GB","mainEntityOfPage":"https:\/\/www.cremarc.com\/marketing\/uneasy-listening-ai-podcast-hosts-are-silencing-your-brand-voice\/","headline":"Uneasy listening: AI podcast hosts are silencing your brand voice","description":"If podcasts are the way forward, it pays to do it properly or not at all. And AI still can\u2019t capture the true essence of what it is to be human.","articleBody":"Artificial intelligence and podcasts are two very familiar topics in B2B marketing. Now, the two are coming together. The next time you don your headphones, can you be one hundred percent sure it's a human you\u2019re listening to? AI is taking on the role of podcast host\u2014but brands would do well to listen to our advice for a better human-fronted experience. Hosting is an artform Today\u2019s 500 million podcast listeners have some 3 million podcasts to choose from. With so much choice, listeners have no qualms about switching off and tuning in to something else if it\u2019s not for them. An episode will see up to 35% of its listeners drop off within the first five minutes. One of the likely reasons for this is simply not connecting with the podcast\u2019s host. Being a great podcast host is an art. A host needs to keep conversations flowing, make guests feel comfortable, and engage listeners throughout the episode. With guests, creating a welcoming atmosphere and encouraging open dialogue helps draw out interesting insights and stories, making each episode feel personal and relatable. But it\u2019s also about building strong rapport with co-hosts. A great host knows how to work with their partners to create a natural dynamic full of the kind of engaging banter and quirky conversational pivots that make the podcast an experience people want to subscribe and return to. With this in mind, if your business chooses to front a podcast, then your choice of host matters. Their voice is an extension of your brand voice, with important nuances gleaned from the choice of gender, age and accent. Tone of voice speaks volumes The sound of a person's voice plays a crucial role in shaping how we perceive them. Subtle cues like the pace, intonation and warmth of speech can reveal emotions, such as friendliness or brusqueness, allowing us to form judgments about someone's character or intentions. Just like with individuals, a brand's voice can convey trust, warmth or authority, which shapes consumer attitudes and behaviour. If the voice is too cold or overly formal, it can create distance\u2014but a calm and steady voice can evoke feelings of comfort, suggesting a relatable and trustworthy brand. The easy way out A good podcast takes time and money. A well-known host and high-quality production demands the latter. It\u2019s no surprise then that LLM Notebook\u2019s revolutionary podcast hosts have pricked peoples\u2019 ears. The hosts are a friendly, knowledgeable pair passionate about any topic you give them, as the nameless American man and woman chat casually. They make complex subjects easy to understand, feeling approachable and informative at the same time. The catch? They don\u2019t exist. Created by artificial intelligence thanks to Google\u2019s wizardry, LLM Notebook is designed to be a showcase of what\u2019s possible. Taking any webpage or document you give it, it will turn the information into a riveting podcast episode in minutes for free, complete with human-like adlibs, stutters and bursts of laughter. Buried within your 2024 Spotify Wrapped, there\u2019s actually an LLM Notebook podcast available to listen to, dedicated to your personal listening habits last year. Want to hear what LLM Notebook\u2019s AI podcast hosts sound like? We ran part of this blog through the tool and got this episode. Taking this technology even further, Jellypod is billing itself as the first customisable AI podcast studio\u2014complete with the option to create your host\u2019s AI-enabled voice. There are just shy of 100 AI voices to choose from; take your pick from Gen Z Indian males, softly-spoken valley girls, relatable Scots and easy-going Irish. Pick a voice and add your host\u2019s backstory, and Jellypod will add additional nuances to better reflect their personality. You can also clone your own voice before Jellypod does the talking for you. Listen to this example of a Jellypod podcast episode based on this blog\u2014with Jack, the friendly AI-generated middle-aged Australian as our host. Are you sitting comfortably? For brands tempted to opt for an AI host, take heed. As good as they can be, AI still can\u2019t capture the true essence of what it is to be human\u2014and the attempt to do so can make for an uncomfortable podcast experience. The uncanny valley hypothesis refers to the discomfort people experience when encountering humanoid robots or digital representations of humans that closely resemble real humans but still have subtle, unsettling imperfections. This phenomenon occurs when the appearance, voice, or behaviour of these entities falls just short of convincingly mimicking human traits. We\u2019re talking awkward movements, unnatural facial expressions or voice tones that sound almost human\u2014but not quite. In the case of audio, robotic or synthetic voices that closely replicate human speech but lack emotional depth or natural intonation can create a sense of unease. The closer these entities come to human likeness, whether visually or audibly, the more pronounced the discomfort becomes. This feeling challenges our instinctual desire for authenticity and empathy, leading to negative connotations like distrust, derision, revulsion or fear. A better way of podcasting If podcasts are the way forward for your content, it pays to do it properly or not at all. Episodes of dull Q&As and uninspired, self-promoting spiel quickly sink to the bottom when there is so much genuinely entertaining, educating and interesting content to be found. \tWhen it comes to choosing a host, either invest in a professional voice artist or an industry face, or hunt for natural talent from within your business. It\u2019s fair to say that this may not be your top dog; put engagement before egos. \tAnyone can churn out AI-written scripts. But only you can tell the true stories of your company and its customers. The funny anecdotes, the surprise solutions, the lessons learned, all told by real people that listeners can relate to. \tLaunch a short season (e.g. 3-6 episodes) to test the format, style, and content. Prioritise high-quality audio and production, even if it means fewer episodes. A focused approach allows for better refinement of the podcast before scaling. \tReview audience feedback, download numbers, engagement rates, and listener retention after each episode. Then, use the insights to refine your approach, tweak content, and improve production quality\u2014and see if you have a case for investing in more expensive hosting talent if needed. Fail fast by making necessary adjustments early to save time and resources in future seasons. Listen to Cremarc\u2019s new podcast We\u2019ve just launched our first agency podcast, Generation Marketing\u2014with real-life hosts. Watch and listen here: https:\/\/www.cremarc.com\/podcasts\/   Interested in creating your own podcast? We can help with that. 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And AI still can’t capture the true essence of what it is to be human.</p> <a href="https://www.cremarc.com/marketing/uneasy-listening-ai-podcast-hosts-are-silencing-your-brand-voice/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/marketing/5-steps-to-build-a-multi-channel-paid-media-strategy-that-works/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/5-steps-to-build-a-multi-channel-paid-media-strategy-that-works--400x250.jpg" class="img-fluid wp-post-image" alt="5 steps to build a multi-channel paid media strategy that works" decoding="async" /> </a><header> <time class="updated" datetime="2025-02-04T14:49:48+00:00">4th February 2025</time><h3>5 steps to build a multi-channel paid media strategy that works</h3></header><p>The best-paid media strategies don’t focus on one channel – they focus on how all channels work together. Test, optimise and refine across touchpoints!</p> <a href="https://www.cremarc.com/marketing/5-steps-to-build-a-multi-channel-paid-media-strategy-that-works/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/marketing/why-your-paid-media-is-underperforming-and-how-to-fix-it/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Why-your-paid-media-is-underperforming-and-how-to-fix-it--400x250.jpg" class="img-fluid wp-post-image" alt="Why your paid media is underperforming (and how to fix it)" decoding="async" /> </a><header> <time class="updated" datetime="2025-02-04T07:30:46+00:00">4th February 2025</time><h3>Why your paid media is underperforming (and how to fix it)</h3></header><p>If your paid media isn’t delivering results, chances are you’re making one (or more) of these common mistakes. The good news? Every one of them is fixable!</p> <a href="https://www.cremarc.com/marketing/why-your-paid-media-is-underperforming-and-how-to-fix-it/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/marketing/the-alignment-problem-the-danger-of-ai-for-marketing/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/The-Alignment-Problem-The-Danger-of-AI-for-Marketing-400x250.jpg" class="img-fluid wp-post-image" alt="The Alignment Problem The Danger of AI for Marketing" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2025-02-03T08:53:22+00:00">3rd February 2025</time><h3>The Alignment Problem: The Danger of AI for Marketing</h3></header><p>We can learn something from The Alignment Problem, about how objective-setting may need some more thought when it comes to AI in marketing.</p> <a href="https://www.cremarc.com/marketing/the-alignment-problem-the-danger-of-ai-for-marketing/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/marketing/the-dark-funnel/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/The-dark-funnel-and-why-you-need-to-start-seeing-brand-building-in-a-different-light--400x250.jpg" class="img-fluid wp-post-image" alt="The dark funnel and why you need to start seeing brand building in a different light" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2024-11-19T15:57:55+00:00">19th November 2024</time><h3>The dark funnel and why you need to start seeing brand building in a different light</h3></header><p>When it comes to identifying the many untraceable interactions that help create demand, things get murky very quickly. ‘The funnel’ is in the dark.</p> <a href="https://www.cremarc.com/marketing/the-dark-funnel/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/latest-news/cremarc-innovation-hub-october-2024-microsoft-ads-gamifying-questionnaires/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/The-Cremarc-Innovation-Hub-400x250.jpg" class="img-fluid wp-post-image" alt="The Cremarc Innovation Hub" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2024-11-06T13:44:54+00:00">6th November 2024</time><h3>Cremarc Innovation Hub October 2024: The Power of Microsoft Ads & Gamifying Form Fills</h3></header><p>Welcome back to your monthly dose of progressive marketing tactics. This month we looked at: gamifying questionnaires, activating MS Ads and building cost calculators.</p> <a href="https://www.cremarc.com/latest-news/cremarc-innovation-hub-october-2024-microsoft-ads-gamifying-questionnaires/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/social-media-marketing/what-to-do-on-corporate-social-during-us-election/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Red-vs-Blue-–-the-U.S.-election-and-what-to-do-on-corporate-social--400x250.jpg" class="img-fluid wp-post-image" alt="Red vs Blue – the U.S. election and what to do on corporate social" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2024-10-29T13:42:59+00:00">29th October 2024</time><h3>Red vs Blue – the U.S. election and what to do on corporate social</h3></header><p>As the day draws near, keeping your brand neutral and informed on social media is more important than ever. By implementing clear monitoring, moderation, messaging, and timing…</p> <a href="https://www.cremarc.com/social-media-marketing/what-to-do-on-corporate-social-during-us-election/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/thought-leadership/why-the-odds-are-stacked-against-b2b-marketers/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Why-the-odds-are-stacked-against-B2B-marketers-400x250.jpg" class="img-fluid wp-post-image" alt="Why the odds are stacked against B2B marketers" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2024-10-18T12:43:00+00:00">18th October 2024</time><h3>Why the odds are stacked against B2B marketers</h3></header><p>If I asked you to invest in something where your probability of even getting your money back was less than…</p> <a href="https://www.cremarc.com/thought-leadership/why-the-odds-are-stacked-against-b2b-marketers/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/thought-leadership/consistent-consistency-consistently/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Consistent-Consistency-Consistently-400x250.jpg" class="img-fluid wp-post-image" alt="Consistent Consistency Consistently" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2024-10-10T15:24:25+00:00">10th October 2024</time><h3>Consistent Consistency Consistently</h3></header><p>We’re often chasing the next big thing in marketing. With most marketers acting like magpies – chasing the shiny new…</p> <a href="https://www.cremarc.com/thought-leadership/consistent-consistency-consistently/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/marketing/what-services-to-choose-from-a-b2b-lead-gen-agency/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/email-marketing-400x250.jpg" class="img-fluid wp-post-image" alt="" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2024-08-30T15:39:14+00:00">30th August 2024</time><h3>What Services to Choose from a B2B Lead Gen Agency</h3></header><p>Choosing the right B2B lead generation service can be challenging. 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branding" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2023-04-11T16:51:18+00:00">11th April 2023</time><h3>Organic Content: The New Earned PR and the Future of Branding</h3></header><p>The traditional earned PR tactics for publicity and media coverage are now long gone…</p> <a href="https://www.cremarc.com/blogs/thought-leadership/organic-content-the-new-earned-pr-and-the-future-of-branding/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/thought-leadership/gated-vs-ungated-content-in-b2b-marketing/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Gated-Vs-Ungated-content-in-B2B-Marketing-which-one-should-you-choose-400x250.jpg" class="img-fluid wp-post-image" alt="Gated Vs Ungated content in B2B Marketing - which one should you choose" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2023-03-28T14:51:02+00:00">28th March 2023</time><h3>Gated Vs Ungated Content in B2B Marketing</h3></header><p>To gate, or not to gate content – that is the question…</p> <a href="https://www.cremarc.com/blogs/thought-leadership/gated-vs-ungated-content-in-b2b-marketing/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/seo/7-must-know-seo-trends-of-2023/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/7-Must-Know-SEO-Trends-of-2023-400x250.jpg" class="img-fluid wp-post-image" alt="7 Must Know SEO Trends of 2023" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2023-03-27T13:14:10+00:00">27th March 2023</time><h3>7 Must-Know SEO Trends of 2023</h3></header><p>Businesses must stay on top of the latest search engine optimisation trends. Here are trends we’re already seeing for 2023.</p> <a href="https://www.cremarc.com/blogs/seo/7-must-know-seo-trends-of-2023/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/thought-leadership/the-importance-of-a-strong-brand-in-b2b-marketing/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/The-importance-of-a-strong-brand-in-B2B-Marketing-400x250.jpg" class="img-fluid wp-post-image" alt="The importance of a strong brand in B2B Marketing" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2023-03-22T13:01:10+00:00">22nd March 2023</time><h3>The importance of a strong brand in B2B marketing</h3></header><p>Creating a strong brand that your audiences connect with is the key for marketing success in the B2B space.</p> <a href="https://www.cremarc.com/blogs/thought-leadership/the-importance-of-a-strong-brand-in-b2b-marketing/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/thought-leadership/chatgpt-a-new-era-in-ai/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/ChatGPT-A-new-era-in-artificial-intelligence-AI-400x250.jpg" class="img-fluid wp-post-image" alt="ChatGPT - A new era in artificial intelligence - AI" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2023-03-17T11:05:46+00:00">17th March 2023</time><h3>ChatGPT: A New Era in AI</h3></header><p>ChatGPT presents a new era for artificial intelligence (AI), unlocking new opportunities and possibilities for businesses.</p> <a href="https://www.cremarc.com/blogs/thought-leadership/chatgpt-a-new-era-in-ai/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/thought-leadership/why-ai-is-not-the-end-of-ux-designers/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Why-AI-is-Not-the-End-of-UX-Designers-400x250.jpg" class="img-fluid wp-post-image" alt="Why AI is Not the End of UX Designers" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2023-03-09T09:43:47+00:00">9th March 2023</time><h3>Why AI is Not the End of UX Designers</h3></header><p>With advances in AI over recent years, many are speculating whether there is still a need for UX designers.</p> <a href="https://www.cremarc.com/blogs/thought-leadership/why-ai-is-not-the-end-of-ux-designers/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/thought-leadership/how-do-you-create-personal-experiences-in-b2b-marketing/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Creating-personal-experiences-in-B2B-marketing-400x250.jpg" class="img-fluid wp-post-image" alt="Creating personal experiences in B2B marketing" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2023-02-23T16:43:11+00:00">23rd February 2023</time><h3>How do you create personal experiences in B2B marketing?</h3></header><p>Personal experiences are an incredibly important aspect of the user journey and must not be overlooked.</p> <a href="https://www.cremarc.com/blogs/thought-leadership/how-do-you-create-personal-experiences-in-b2b-marketing/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/thought-leadership/offline-conversion-tracking-the-new-approach-to-advertising-growth/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Offline-conversion-tracking-400x250.jpg" class="img-fluid wp-post-image" alt="Offline conversion tracking" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2023-02-20T14:38:18+00:00">20th February 2023</time><h3>Offline conversion tracking: The new approach to advertising growth</h3></header><p>Setting up offline conversion tracking can help mitigate the imminent problems arising from the death of third-party cookies.</p> <a href="https://www.cremarc.com/blogs/thought-leadership/offline-conversion-tracking-the-new-approach-to-advertising-growth/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/seo/the-benefits-of-conducting-an-seo-audit-for-your-website/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Conducting-an-SEO-audit-400x250.jpg" class="img-fluid wp-post-image" alt="The benefits of conducting an SEO audit" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2023-02-16T09:10:55+00:00">16th February 2023</time><h3>The benefits of conducting an SEO audit for your website</h3></header><p>Conducting an SEO audit is a crucial step to improving a website’s visibility, ranking and overall performance.</p> <a href="https://www.cremarc.com/blogs/seo/the-benefits-of-conducting-an-seo-audit-for-your-website/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/thought-leadership/friction-between-sales-and-marketing/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/sales-and-marketing-alignment-400x250.jpg" class="img-fluid wp-post-image" alt="Sales and marketing alignment" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2023-02-08T13:50:54+00:00">8th February 2023</time><h3>Why it is time to end the friction between sales and marketing</h3></header><p>Sales and marketing alignment is important for the success of any business, and friction between both teams will only prevent growth.</p> <a href="https://www.cremarc.com/blogs/thought-leadership/friction-between-sales-and-marketing/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/seo/on-page-seo-a-history-of-content-optimisation/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/On-page-SEO-A-history-of-content-optimisation-Cremarc-400x250.jpg" class="img-fluid wp-post-image" alt="On page SEO A history of content optimisation" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2023-02-03T17:37:04+00:00">3rd February 2023</time><h3>On page SEO: A history of content optimisation</h3></header><p>On page optimisation has seen various changes and trends over time as the internet has evolved, with Google algorithm updates playing a huge role.</p> <a href="https://www.cremarc.com/blogs/seo/on-page-seo-a-history-of-content-optimisation/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/marketing-automation/what-is-marketing-automation/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/what-is-marketing-automation-400x250.jpg" class="img-fluid wp-post-image" alt="what is marketing automation" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2023-02-01T11:34:11+00:00">1st February 2023</time><h3>What is marketing automation?</h3></header><p>Automating mundane and repetitive tasks can save your team time and effort and also provide a higher ROI. Are you taking advantage of triggered automation workflows?</p> <a href="https://www.cremarc.com/blogs/marketing-automation/what-is-marketing-automation/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/thought-leadership/the-drive-toward-demand-generation/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/The-drive-toward-demand-generation-400x250.jpg" class="img-fluid wp-post-image" alt="The drive toward demand generation" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2023-01-26T10:42:54+00:00">26th January 2023</time><h3>The drive toward demand generation</h3></header><p>In today’s world, marketers need to start splitting their marketing budget between lead generation and demand generation more fairly.</p> <a href="https://www.cremarc.com/blogs/thought-leadership/the-drive-toward-demand-generation/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/thought-leadership/why-marketing-is-important-during-a-recession/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Why-marketing-is-important-during-a-recession-400x250.jpg" class="img-fluid wp-post-image" alt="Why marketing is important during a recession" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2023-01-24T10:10:21+00:00">24th January 2023</time><h3>Why marketing is important during a recession</h3></header><p>There have been questions regarding whether the United Kingdom will be going into a recession. But if it did, how would it affect marketing?</p> <a href="https://www.cremarc.com/blogs/thought-leadership/why-marketing-is-important-during-a-recession/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/thought-leadership/importance-of-creative-in-advertising/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/The-importance-of-creative-in-advertising-and-marketing-400x250.jpg" class="img-fluid wp-post-image" alt="The importance of creative in advertising and marketing" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2023-01-20T11:26:23+00:00">20th January 2023</time><h3>The importance of creative in advertising</h3></header><p>The importance of creative seen in advertising is vital to the success of any brand or campaign an organisation is running.</p> <a href="https://www.cremarc.com/blogs/thought-leadership/importance-of-creative-in-advertising/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/marketing/how-ai-can-affect-your-marketing-campaigns/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/How-is-AI-used-in-marketing-and-how-can-it-affect-your-marketing-campaigns-400x250.jpg" class="img-fluid wp-post-image" alt="How is AI used in marketing and how can it affect your marketing campaigns" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2023-01-16T12:31:14+00:00">16th January 2023</time><h3>How AI can affect your marketing campaigns</h3></header><p>AI is being used daily by organisations around the world. But how can it affect your marketing campaigns?</p> <a href="https://www.cremarc.com/blogs/marketing/how-ai-can-affect-your-marketing-campaigns/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/thought-leadership/using-ux-design-to-increase-website-conversion/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/UX-research-and-strategy-can-help-increase-web-conversion-rates-400x250.jpg" class="img-fluid wp-post-image" alt="UX research and strategy can help increase web conversion rates" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2023-01-12T10:31:06+00:00">12th January 2023</time><h3>Using UX design to increase website conversion</h3></header><p>Increasing conversion rates on your website starts with UX research and strategy, and can also help you stand out against competition.</p> <a href="https://www.cremarc.com/blogs/thought-leadership/using-ux-design-to-increase-website-conversion/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/thought-leadership/the-importance-of-ux-design/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/The-importance-of-user-experience-UX-and-UX-design-400x250.jpg" class="img-fluid wp-post-image" alt="The importance of user experience (UX) and UX design" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2023-01-10T10:04:36+00:00">10th January 2023</time><h3>The Importance of UX Design</h3></header><p>The importance of user experience (UX) is often under looked by many, leaving their user-journeys unoptimised and inefficient.</p> <a href="https://www.cremarc.com/blogs/thought-leadership/the-importance-of-ux-design/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/marketing/how-five-guys-can-get-away-with-no-marketing/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Five-guys-website-400x250.png" class="img-fluid wp-post-image" alt="Five guys website" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2022-12-12T10:35:44+00:00">12th December 2022</time><h3>How Five Guys Can Get Away With No Marketing</h3></header><p>Not too long ago, I listened to Five Guys CEO, John Eckbert, on Steven Bartlett’s fantastic Diary of a CEO…</p> <a href="https://www.cremarc.com/blogs/marketing/how-five-guys-can-get-away-with-no-marketing/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/branding/brand-building-the-growth-strategy-for-tech-companies-big-and-small/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Brand-building-400x250.jpg" class="img-fluid wp-post-image" alt="Brand building" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2022-12-09T10:23:43+00:00">9th December 2022</time><h3>Brand building: The growth strategy for tech companies big and small</h3></header><p>Five years ago, I didn’t believe that brand building worked for SMEs, I thought it was for large companies with…</p> <a href="https://www.cremarc.com/blogs/branding/brand-building-the-growth-strategy-for-tech-companies-big-and-small/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/content-marketing/do-you-really-know-your-target-audience/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Audience-demographics-400x250.jpg" class="img-fluid wp-post-image" alt="Target audience demographics" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2022-11-29T13:40:01+00:00">29th November 2022</time><h3>Do you really know your target audience? </h3></header><p>There is a big difference between ‘knowing’ your target audience and understanding some customer demographics and behaviours. The latter leads…</p> <a href="https://www.cremarc.com/blogs/content-marketing/do-you-really-know-your-target-audience/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/marketing/is-account-based-marketing-abm-the-way-to-cut-through-the-noise/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Account-Based-Marketing-ABM-400x250.jpg" class="img-fluid wp-post-image" alt="Account Based Marketing" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2022-11-16T16:46:42+00:00">16th November 2022</time><h3>Is Account Based Marketing (ABM) The Way To Cut Through The Noise</h3></header><p>In this blog, we take a look at how to create a solid Account Based Marketing (ABM) strategy. It is getting…</p> <a href="https://www.cremarc.com/blogs/marketing/is-account-based-marketing-abm-the-way-to-cut-through-the-noise/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/marketing/marketing-for-millennials-the-majority-b2b-decision-maker/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Millennial-marketing.docx-400x250.jpg" class="img-fluid wp-post-image" alt="Marketing for Millennials" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2022-11-01T09:13:06+00:00">1st November 2022</time><h3>Marketing for Millennials: the majority B2B decision-maker</h3></header><p>Personas can be a divisive topic; for those that believe in them, they exist to help pinpoint characteristics and motivations,…</p> <a href="https://www.cremarc.com/blogs/marketing/marketing-for-millennials-the-majority-b2b-decision-maker/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/marketing/its-time-for-b2b-marketing-to-change/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Matt-Berry-COO-with-dyslexia-400x250.jpg" class="img-fluid wp-post-image" alt="Matt Berry - COO of Cremarc - B2B marketing agency" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2022-11-01T09:12:39+00:00">1st November 2022</time><h3>It’s time for B2B marketing to change</h3></header><p>We interviewed Cremarc’s new COO, Matt Berry, and discussed the flaws of B2B marketing and the rise of the B2B…</p> <a href="https://www.cremarc.com/blogs/marketing/its-time-for-b2b-marketing-to-change/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/thought-leadership/sequential-advertising-making-your-advertising-more-mozart/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Sequential-advertising-400x250.jpg" class="img-fluid wp-post-image" alt="Sequential advertising" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2022-10-31T14:58:21+00:00">31st October 2022</time><h3>Sequential advertising: Making your advertising ‘more Mozart’</h3></header><p>Resolution is common practice in music theory, and I believe that it can be directly applied to advertising, especially sequential…</p> <a href="https://www.cremarc.com/blogs/thought-leadership/sequential-advertising-making-your-advertising-more-mozart/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/thought-leadership/im-a-coo-and-i-have-dyslexia/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Matt-Berry-COO-with-dyslexia-400x250.jpg" class="img-fluid wp-post-image" alt="Matt Berry - COO of Cremarc - B2B marketing agency" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2022-10-07T14:00:36+00:00">7th October 2022</time><h3>I’m a COO and I have dyslexia</h3></header><p>I am a 33-year-old COO and yes, as the title states, I have dyslexia. Right now, this post sounds like…</p> <a href="https://www.cremarc.com/thought-leadership/im-a-coo-and-i-have-dyslexia/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/marketing/were-entering-the-cookieless-future-are-you-ready/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Cookieless-future-1-400x250.jpg" class="img-fluid wp-post-image" alt="Cookieless future" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2022-10-06T13:36:50+00:00">6th October 2022</time><h3>We’re entering the ‘cookieless future’: are you ready? </h3></header><p>How to get ready for a cookieless future in five easy steps… Marketing is never going to be the same…</p> <a href="https://www.cremarc.com/blogs/marketing/were-entering-the-cookieless-future-are-you-ready/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/content-marketing/tech-marketing-should-take-a-lesson-from-orange-juice/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Tech-marketing-orange-juice-400x250.jpg" class="img-fluid wp-post-image" alt="tech marketing take a lesson from orange juice" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2022-08-18T14:00:34+00:00">18th August 2022</time><h3>Why Tech Marketing Should Take A Lesson From Orange Juice</h3></header><p>Companies do not market to companies. Humans’ market to humans. This blog explores how creativity is not just about clever design.</p> <a href="https://www.cremarc.com/blogs/content-marketing/tech-marketing-should-take-a-lesson-from-orange-juice/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/marketing/market-on-data-and-not-opinion"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Data-the-secret-weapon-of-marketing-400x250.jpg" class="img-fluid wp-post-image" alt="" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2022-08-17T14:00:44+00:00">17th August 2022</time><h3>How do you market on data and not opinion</h3></header><p>If you are wanting to see results, marketing on opinion should be avoided at all costs. Learn how you’ll need to collect more data to better inform decisions.</p> <a href="https://www.cremarc.com/blogs/marketing/market-on-data-and-not-opinion" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/social-media-marketing/tesla-marketing-mix/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/How-Tesla-Can-Get-Away-With-Not-Using-Marketing-400x250.jpg" class="img-fluid wp-post-image" alt="Tesla marketing and Tesla advertising are everywhere" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2022-06-16T09:48:48+00:00">16th June 2022</time><h3>How Tesla Can Get Away With Not Using Marketing</h3></header><p>Despite Elon Musk saying he ‘hates advertising’, this blog breaks down Tesla’s current marketing activity, and outlines his part of the marketing mix.</p> <a href="https://www.cremarc.com/blogs/social-media-marketing/tesla-marketing-mix/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/marketing-automation/power-up-marketing-automation/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Power-up-Marketing-Automation-4-things-you-should-be-doing-400x250.jpg" class="img-fluid wp-post-image" alt="Marketing Automation Techniques" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2022-02-24T14:57:11+00:00">24th February 2022</time><h3>Marketing Automation Techniques – 4 top tips</h3></header><p>Struggling to master Marketing Automation? Discover the 4 key areas of Marketing Automation which organisations regularly fail to power-up.</p> <a href="https://www.cremarc.com/blogs/marketing-automation/power-up-marketing-automation/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/thought-leadership/how-marketers-can-take-the-blindfold-off/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/How-Marketers-Can-Take-the-Blindfold-Off-400x250.jpg" class="img-fluid wp-post-image" alt="" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2022-01-17T13:09:06+00:00">17th January 2022</time><h3>How Marketers Can Take the Blindfold Off</h3></header><p>If you are an MD or Sales Director and you need to get the most from your marketing team in 2021, here are 6 things you should focus on.</p> <a href="https://www.cremarc.com/blogs/thought-leadership/how-marketers-can-take-the-blindfold-off/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article></div><nav class="navigation posts-navigation" aria-label="Posts"><h2 class="screen-reader-text">Posts navigation</h2><div class="nav-links"><div class="nav-previous"><a href="https://www.cremarc.com/blogs/page/2/" >Older posts</a></div></div></nav></div></div></main></div></div><footer class="content-info"><div class="container"><div class="row d-flex text-center justify-content-center mb-5"><div class="col-md-8"><h2 class="sub-heading">Let’s talk</h2><p>Have something on your mind that you’d like to chat about? 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