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</ol> <div class="clearfix"></div> </div> </div> <div id="content" role="main"> <article class="post-619 page type-page status-publish hentry"> <h2 class="entry-title" style="display: none;">IEEE Publicity Toolkit</h2><span class="vcard" style="display: none;"><span class="fn"><a href="https://brand-experience.ieee.org/author/ieeelibrary/" title="Posts by ieeelibrary" rel="author">ieeelibrary</a></span></span><span class="updated" style="display:none">2024-11-11T13:29:54-05:00</span> <div class="page-content"> <div class="wpb-content-wrapper"><div class="vc_row wpb_row row top-row vc_custom_1510769753792 text-left wpb_custom_034b39d9bc6c6b310d69e39f0ccf274f"><div class="bemeta vc_column_container col-md-3"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element vc_custom_1581016384893 wht wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><strong>Toolkits</strong></p> </div> </div> <div class="wpb_text_column wpb_content_element vc_custom_1561133577025 wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <div id="ccchildpages-1" class="ccchildpages simple ccclearfix"><ul class="ccchildpages_list ccclearfix"><li class="page_item page-item-619 current_page_item"><a href="https://brand-experience.ieee.org/toolkits/publicity-toolkit/" aria-current="page">IEEE Publicity Toolkit</a></li> <li class="page_item page-item-2155"><a href="https://brand-experience.ieee.org/toolkits/collabratec-toolkit/">IEEE Collabratec Branding and Communications Toolkit</a></li> <li class="page_item page-item-5024"><a href="https://brand-experience.ieee.org/toolkits/ieee-digital-marketing-campaign-toolkit/">IEEE Digital Marketing Campaign Toolkit</a></li> <li class="page_item page-item-5139"><a href="https://brand-experience.ieee.org/toolkits/open-access-toolkit/">IEEE Open Access Toolkit</a></li> <li class="page_item page-item-6544 page_item_has_children"><a href="https://brand-experience.ieee.org/toolkits/ieee-strategic-plan-toolkit/">IEEE Strategic Plan Toolkit 2020 – 2025</a></li> <li class="page_item page-item-7467"><a href="https://brand-experience.ieee.org/toolkits/ieee-app-toolkit/">IEEE App Marketing Toolkit</a></li> <li class="page_item page-item-7801"><a href="https://brand-experience.ieee.org/toolkits/periodical-journals-toolkit/">IEEE Periodical Journals Marketing Toolkit</a></li> <li class="page_item page-item-8822"><a href="https://brand-experience.ieee.org/toolkits/ieee-social-media-and-communications-toolkit-for-authors/">IEEE Social Media and Communications Toolkit for Authors</a></li> <li class="page_item page-item-9200"><a href="https://brand-experience.ieee.org/toolkits/ieee-social-media-toolkits/">IEEE Social Media Toolkits</a></li> <li class="page_item page-item-10249"><a href="https://brand-experience.ieee.org/toolkits/ieee-volunteering-toolkit/">IEEE Volunteering Platform Toolkit</a></li> <li class="page_item page-item-12204"><a href="https://brand-experience.ieee.org/toolkits/ieee-your-professional-home-toolkit/">IEEE Your Professional Home Toolkit</a></li> <li class="page_item page-item-13274"><a href="https://brand-experience.ieee.org/toolkits/ieee-elearning-discount/">IEEE eLearning 50% Discount Toolkit</a></li> <li class="page_item page-item-14319"><a href="https://brand-experience.ieee.org/toolkits/140-years-of-ieee-marketing-toolkit/">140 years of IEEE—Marketing Toolkit</a></li> <li class="page_item page-item-15369"><a href="https://brand-experience.ieee.org/toolkits/membership-renewal-toolkit/">IEEE Membership Renewal Toolkit 2025</a></li></ul></div> </div> </div> <div class="wpb_text_column wpb_content_element vc_custom_1561395923716 wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><a style="margin-left: 25px;" href="https://brand-experience.ieee.org/templates-tools-resources/resources/toolkits/">Other toolkits</a></p> </div> </div> </div></div><div class="vc_column_container col-md-9"><div class="wpb_wrapper vc_column-inner"><div class="vc_row wpb_row vc_inner row vc_custom_1636134703407"><div class="vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"><h1 style="color: #00b5e2" class="vc_custom_heading vc_do_custom_heading wpb_custom_aa365bd5046e8294520b4e73732b9d15 align-left" ><strong>IEEE Publicity Toolkit</strong></h1> <div class="wpb_text_column wpb_content_element vc_custom_1636134780182 wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p>This publicity toolkit contains materials that are designed to help you plan and write a news release and guide you through the approval process. Also included are media relations materials that will help in preparing for an interview with a reporter.</p> <p><strong>Have a question? Contact:</strong></p> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row vc_custom_1636134673281"><div class="vc_column_container col-md-6"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element vc_custom_1636134715653 wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p>Francine Tardo<br /> +1 732 465 5865<br /> <a href="mailto:f.tardo@ieee.org">f.tardo@ieee.org</a></p> </div> </div> </div></div><div class="vc_column_container col-md-6"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element vc_custom_1636134709797 wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p>Monika Stickel<br /> +1 732 562 6027<br /> <a href="mailto:m.stickel@ieee.org">m.stickel@ieee.org</a></p> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row inner-nav vc_custom_1578929175895 vc_row-has-fill"><div class="vc_column_container col-md-8 vc_custom_1578929167694"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element vc_custom_1683650468023 beotp wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><strong>On this page:</strong></p> <ul> <li><a href="#communications-planning">News Release/Communications Planning<br /> </a></li> <li><a href="#news-guide">How to Write a News Release</a></li> <li><a href="#news-templates">News Release Templates</a></li> <li><a href="#media-materials">Media Relations Materials<br /> </a></li> <li><a href="#social-media">Social Media Best Practices</a></li> </ul> </div> </div> </div></div><div class="vc_column_container col-md-4"><div class="wpb_wrapper vc_column-inner"></div></div></div><div class="vc_row wpb_row vc_inner row vc_custom_1581016404481 vc_row-has-fill"><div class="section-side-purple vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"><h3 style="color: #00b5e2" id="communications-planning" class="vc_custom_heading vc_do_custom_heading wpb_custom_aa365bd5046e8294520b4e73732b9d15 align-left" ><strong>News Release/Communications Planning</strong></h3> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p>These materials are designed to help you develop a communications strategy, identify target audiences, and ensure that IEEE news releases contain consistent, aligned messaging.</p> <ul> <li><a href="https://brand-experience.ieee.org/wp-content/uploads/2023/05/news-release-planning-checklist-updated.pdf" target="_blank" rel="noopener noreferrer">News Release Planning Checklist</a> (PDF, 177 KB)</li> <li><a href="https://brand-experience.ieee.org/wp-content/uploads/2020/07/news-release-review-and-approval-process-final.pdf" target="_blank" rel="noopener noreferrer">News Release Review and Approval Process</a> (PDF, 120 KB)</li> <li><a href="https://docs.google.com/document/d/1B7iwReGWedBRwchYw75_APG_Z5Ddu7ruQRGtQqe_0Cw/edit">Other Tools for Telling Your Story</a></li> </ul> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row vc_custom_1581016417527 vc_row-has-fill"><div class="section-side-purple vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"><h3 style="color: #00b5e2" id="news-guide" class="vc_custom_heading vc_do_custom_heading wpb_custom_aa365bd5046e8294520b4e73732b9d15 align-left" ><strong>How to Write a News Release</strong></h3> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p>This step-by-step guide includes headlines, copy guidelines and tips on writing good quotes.</p> <ul> <li><a href="https://brand-experience.ieee.org/wp-content/uploads/2019/11/pv-toolkit-news-release-diagram.pptx">News Release Content Tips</a> (PPT, 4 MB)</li> </ul> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row vc_custom_1581016429404 vc_row-has-fill"><div class="section-side-purple vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"><h3 style="color: #00b5e2" id="news-templates" class="vc_custom_heading vc_do_custom_heading wpb_custom_aa365bd5046e8294520b4e73732b9d15 align-left" ><strong>News Release Templates</strong></h3> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p>These documents are designed to help ensure that IEEE news releases have a unified format and contain the appropriate key messages. Below are a sampling of templates from some of the most common news release types, which can serve as a guide for your communications.</p> <ul> <li><a href="https://brand-experience.ieee.org/wp-content/uploads/2024/11/news-release-template-general-1.docx">General IEEE news release template</a> (DOC, 20.9)</li> <li><a href="https://brand-experience.ieee.org/wp-content/uploads/2024/11/awards-news-release-1.docx">Awards</a> (DOC, 21.5 KB)</li> <li><a href="https://brand-experience.ieee.org/wp-content/uploads/2024/11/call-for-conference-papers-news-release-1.docx">Call for Conference Papers</a> (DOC, 21.5 KB)</li> <li><a href="https://brand-experience.ieee.org/wp-content/uploads/2024/11/conference-announcement-news-release-2.docx">Conference Announcement</a> (DOC, 21.7 KB)</li> <li><a href="https://brand-experience.ieee.org/wp-content/uploads/2024/11/partnership-template-1.docx" target="_blank" rel="noopener noreferrer">Partnership</a> (DOC, 38.5 KB)</li> <li><a href="https://brand-experience.ieee.org/wp-content/uploads/2024/11/white-paper-availability-news-release-2.docx">White Paper Availability</a> (DOC, 21.5 KB)</li> </ul> <p>Other news release examples can be found in the <a href="https://www.ieee.org/about/news/index.html">IEEE Newsroom</a></p> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row vc_custom_1581016452111 vc_row-has-fill"><div class="section-side-purple vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"><h3 style="color: #00b5e2" id="media-materials" class="vc_custom_heading vc_do_custom_heading wpb_custom_aa365bd5046e8294520b4e73732b9d15 align-left" ><strong>Media Relations Materials</strong></h3> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p>This section provides guidance on how to prepare for a media interview, and tips on creating a media alert for inviting media to an event.</p> <ul> <li><a href="https://brand-experience.ieee.org/wp-content/uploads/2020/02/key-messaging-and-talking-points.pdf" target="_blank" rel="noopener noreferrer">IEEE Key Messaging</a> (PDF, 60 KB)</li> <li><a href="https://brand-experience.ieee.org/wp-content/uploads/2019/10/media-training-101-how-to-interact-with-the-press.pdf" target="_blank" rel="noopener noreferrer">Media Training 101 Tips</a> (PDF, 165 KB)</li> <li><a href="https://brand-experience.ieee.org/wp-content/uploads/2019/11/media-tutorial-1.pptx">Media Training Tutorial</a> (PPT, 66 KB)</li> <li><a href="https://brand-experience.ieee.org/media-alert-tips/" target="_blank" rel="noopener noreferrer">Media Alert Tips </a>(PDF, 120 KB)</li> </ul> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row vc_custom_1581016464227 vc_row-has-fill"><div class="section-side-purple vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"><h3 style="color: #00b5e2" id="social-media" class="vc_custom_heading vc_do_custom_heading wpb_custom_aa365bd5046e8294520b4e73732b9d15 align-left" ><strong>Social Media Best Practices</strong></h3> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><a href="https://www.ieee.org/content/dam/ieee-org/ieee/web/sec/voluntr/pubvis/best-practices-for-public-relations-and-social-media.pdf">Social Media and Public Relations: COVID-19</a> (PDF, 1 MB) <strong>Please note:</strong> This document is intended for IEEE staff and volunteers only. Sign-in required.</p> <p><a href="https://brand-experience.ieee.org/guidelines/social-media/social-media-overview/">General Social Media Guidelines</a></p> </div> </div> </div></div></div></div></div></div> </div> </div> </article> </div> </div> </div> </div> </div> <div class="footer-wrapper"> <div id="footer" class="footer footer-1" > <div class="footer-main"> <div class="container"> <div class="row"> <div class="col-lg-4"> <aside id="block-3" class="widget widget_block widget_text"> <p><strong style="font-size: 18px;">Explore more resources</strong></p> </aside><aside id="block-5" class="widget widget_block"><ul><li><a href="/ieee-brand/">The IEEE Brand</a></li><li><a href="/guidelines/">Assets & Guidelines</a></li><li><a href="/templates-tools-resources/">Templates</a></li><li><a href="/services/">Services</a></li><li><a href="/promo-library/">Promo Library</a></li><li><a href="/creative/">Toolkits</a></li><li><a href="/contact/exd-contact-form/">Contact</a></li><li><a href="/sitemap/" data-type="page" data-id="716">Sitemap</a></li></ul></aside> </div> <div class="col-lg-4"> <aside id="block-6" class="widget widget_block widget_text"> <p><strong style="font-size: 18px;">Subscribe to the IEEE Brand Experience Bulletin</strong></p> </aside><aside id="block-10" class="widget widget_block widget_text"> <p>Subscribe to receive our monthly newsletter with brand and digital resources for IEEE volunteers and staff.</p> </aside><aside id="block-7" class="widget widget_block"><a class="ieee-e87722-cta" href="/resources/ieee-brand-experience-bulletin/">Sign up!</a></aside> </div> <div class="col-lg-4"> <aside id="block-8" class="widget widget_block"><div class='footer-social-media'><a href="https://ieee-collabratec.ieee.org/" class="collabratec" title="Collabratec"><img src="https://brand-experience.ieee.org/wp-content/themes/porto-child/img/collabratec.png" alt="Collabratec icon"></a><a href="https://www.facebook.com/IEEE.org" class="facebook" title="Facebook"><i class="fas fa-users"></i></a><a href="https://twitter.com/IEEEorg" class="twitter" title="Twitter"><img src="https://brand-experience.ieee.org/wp-content/themes/porto-child/img/x-logo-white.png" width="17" height="20" alt="Collabratec icon"></a><a href="https://www.linkedin.com/company/ieee" class="linkedin" title="LinkedIn"><i class="fab fa-linkedin fa-lg"></i></a><a href="https://www.youtube.com/user/IEEEorg" class="youtube" title="YouTube"><i class="fab fa-youtube fa-lg"></i></a><a href="https://www.instagram.com/ieeeorg/" class="instagram" title="Instagram"><i class="fab fa-instagram fa-lg"></i></a></div><p></p></aside> </div> </div> </div> </div> <div class="footer-bottom"> <div class="container"> <div class="footer-left"> <span class="footer-copyright"><p><a href="/">Home</a> | <a href="/sitemap">Sitemap</a> | <a href="/contact/digital-contact-form/">Contact</a> | <a href="https://www.ieee.org/accessibility-statement.html">Accessibility</a> | <a href="https://www.ieee.org/about/corporate/governance/p9-26.html">Nondiscrimination Policy</a> | <a href="http://ieee-ethics-reporting.org/">IEEE Ethics Reporting</a> | <a href="https://www.ieee.org/security-privacy.html">IEEE Privacy Policy</a> | <a href="https://www.ieee.org/about/help/site-terms-conditions.html">Terms & Disclosures</a> | <a href="/home/site-feedback-form/">Site Feedback</a></p> <p>© Copyright 2024 IEEE – All rights reserved. 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