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Search results for: digital rhetoric
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text-center" style="font-size:1.6rem;">Search results for: digital rhetoric</h1> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">2906</span> Rhetoric and Renarrative Structure of Digital Images in Trans-Media</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Yang%20Geng">Yang Geng</a>, <a href="https://publications.waset.org/abstracts/search?q=Anqi%20Zhao"> Anqi Zhao</a> </p> <p class="card-text"><strong>Abstract:</strong></p> The misreading theory of Harold Bloom provides a new diachronic perspective as an approach to the consistency between rhetoric of digital technology, dynamic movement of digital images and uncertain meaning of text. Reinterpreting the diachroneity of 'intertextuality' in the context of misreading theory extended the range of the 'intermediality' of transmedia to the intense tension between digital images and symbolic images throughout history of images. With the analogy between six categories of revisionary ratios and six steps of digital transformation, digital rhetoric might be illustrated as a linear process reflecting dynamic, intensive relations between digital moving images and original static images. Finally, it was concluded that two-way framework of the rhetoric of transformation of digital images and reversed served as a renarrative structure to revive static images by reconnecting them with digital moving images. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=rhetoric" title="rhetoric">rhetoric</a>, <a href="https://publications.waset.org/abstracts/search?q=digital%20art" title=" digital art"> digital art</a>, <a href="https://publications.waset.org/abstracts/search?q=intermediality" title=" intermediality"> intermediality</a>, <a href="https://publications.waset.org/abstracts/search?q=misreading%20theory" title=" misreading theory"> misreading theory</a> </p> <a href="https://publications.waset.org/abstracts/100230/rhetoric-and-renarrative-structure-of-digital-images-in-trans-media" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/100230.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">255</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">2905</span> Towards an Analysis of Rhetoric of Digital Arabic Discourse</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Gameel%20Abdelmageed">Gameel Abdelmageed</a> </p> <p class="card-text"><strong>Abstract:</strong></p> Arabs have a rhetorical heritage which has greatly contributed to the monitoring and analyzing of the rhetoric of the Holy Quran, <em>Hadith</em>, and Arabic texts on poetry and oratory. But Arab scholars - as far as the researcher knows – have not contributed to monitoring and analyzing the rhetoric of digital Arabic discourse although it has prominence, particularly in social media and has strong effectiveness in the political and social life of Arab society. This discourse has made its impact by using very new rhetorical techniques in language, voice, image, painting and video clips which are known as “Multimedia” and belong to “Digital Rhetoric”. This study suggests that it is time to draw the attention of Arab scholars and invite them to monitor and analyze the rhetoric of digital Arabic discourse. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=digital%20discourse" title="digital discourse">digital discourse</a>, <a href="https://publications.waset.org/abstracts/search?q=digital%20rhetoric" title=" digital rhetoric"> digital rhetoric</a>, <a href="https://publications.waset.org/abstracts/search?q=Facebook" title=" Facebook"> Facebook</a>, <a href="https://publications.waset.org/abstracts/search?q=social%20media" title=" social media"> social media</a> </p> <a href="https://publications.waset.org/abstracts/60172/towards-an-analysis-of-rhetoric-of-digital-arabic-discourse" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/60172.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">371</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">2904</span> The Freedom Convoy through a Rhetorical Lens: Material Rhetoric, Confrontation Rhetoric and Discourse</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Michael%20Sun">Michael Sun</a> </p> <p class="card-text"><strong>Abstract:</strong></p> During the height of the COVID-19 pandemic in Canada, protests and blockades erupted following the federal government's mandate on January 15, 2022, which required all Canadian cross-border truckers to be vaccinated against COVID-19. It was a uniquely large social movement, and this paper argues that it was so significant due to its use of material rhetoric, the rhetoric of confrontation and discourse. This paper first analyzed the Freedom Convoy’s different acts and choices as direct examples of the use of each form of rhetoric. It ends by concluding that material rhetoric was used to gain early attention and public interest. The rhetoric of confrontation gave the movement its form, substance and identity while also pressuring the government and generating more attention, making it unignorable. Lastly, discourse played a crucial role in maintaining unity, empowerment, and inspiration among the protesters during a time when differing motives evolved due to external influences. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=rhetoric" title="rhetoric">rhetoric</a>, <a href="https://publications.waset.org/abstracts/search?q=social%20movement" title=" social movement"> social movement</a>, <a href="https://publications.waset.org/abstracts/search?q=confrontational%20rhetoric" title=" confrontational rhetoric"> confrontational rhetoric</a>, <a href="https://publications.waset.org/abstracts/search?q=material%20rhetoric" title=" material rhetoric"> material rhetoric</a>, <a href="https://publications.waset.org/abstracts/search?q=discourse" title=" discourse"> discourse</a> </p> <a href="https://publications.waset.org/abstracts/192171/the-freedom-convoy-through-a-rhetorical-lens-material-rhetoric-confrontation-rhetoric-and-discourse" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/192171.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">20</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">2903</span> The Job of Rhetoric in Public Relations Practice </h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Talal%20Alqahtani">Talal Alqahtani</a> </p> <p class="card-text"><strong>Abstract:</strong></p> For all institutions, either public or private, communication is important now more than ever. This is because the importance of communication has grown over the years, and it has the ability to either break or make an organization. With globalization, the changing technology, and other emergent issues that affect organizations, the communication given out has had to be better, sharper, and both proactive and reactive. This is the reason why the importance of public relations has been on the increase. Institutions realize the importance of having a good image and having public relations experts who can effectively manage communication in an institution easily in times of crisis. Public relations itself is not, however, effective, and this has led to the adoption of rhetoric in communication. Rhetoric use has had a long transformation because, in the past, it was only used in politics. Rhetoric in communication has come to be appreciated and adopted by many diverse fields and sectors. This study looks at the job of rhetoric in public relations practice and how it can identify with the administration of an institution's notoriety. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=communication" title="communication">communication</a>, <a href="https://publications.waset.org/abstracts/search?q=notoriety" title=" notoriety"> notoriety</a>, <a href="https://publications.waset.org/abstracts/search?q=rhetoric" title=" rhetoric"> rhetoric</a>, <a href="https://publications.waset.org/abstracts/search?q=public%20relation" title=" public relation "> public relation </a> </p> <a href="https://publications.waset.org/abstracts/127134/the-job-of-rhetoric-in-public-relations-practice" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/127134.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">234</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">2902</span> Spoken Rhetoric in Arabic Heritage</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Ihab%20Al-Mokrani">Ihab Al-Mokrani</a> </p> <p class="card-text"><strong>Abstract:</strong></p> The Arabic heritage has two types of spoken rhetoric: the first type which al-Jaahiz calls “the rhetoric of the sign,” which means body language, and the rhetoric of silence which is of no less importance than the rhetoric of the sign, the speaker’s appearance and movements, etc. The second type is the spoken performance of utterances which bears written rhetoric arts like metaphor, simile, metonymy, etc. Rationale of the study: First: in spite of the factual existence of rhetorical phenomena in the Arabic heritage, there has been no contemporary study handling the spoken rhetoric in the Arabic heritage. Second: Arabic Civilization is originally a spoken one. Comparing the Arabic culture and civilization, from one side, to the Greek, roman or Pharaonic cultures and civilizations, from the other side, shows that the latter cultures and civilizations started and flourished written while the former started among illiterate people who had no interest in writing until recently. That sort of difference on the part of the Arabic culture and civilization created a rhetoric different from rhetoric in the other cultures and civilizations. Third: the spoken nature of the Arabic civilization influenced the Arabic rhetoric in the sense that specific rhetorical arts have been introduced matching that spoken nature. One of these arts is the art of concision which compensates for the absence of writing’s means of preserving the text. In addition, this interprets why many of the definitions of the Arabic rhetoric were defining rhetoric as the art of concision. Also, this interprets the fact that the literary genres known in the Arabic culture were limited by the available narrow space like poetry, anecdotes, and stories, while the literary genres in the Greek culture were of wide space as epics and drama. This is not of any contrast to the fact that some Arabic poetry would exceed 100 lines of poetry as Arabic poetry was based on the line organic unity, which means that every line could stand alone with a full meaning that is not dependent on the rest of the poem; and that last aspect has never happened in any culture other than the Arabic culture. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=Arabic%20rhetoric" title="Arabic rhetoric">Arabic rhetoric</a>, <a href="https://publications.waset.org/abstracts/search?q=spoken%20rhetoric" title=" spoken rhetoric"> spoken rhetoric</a>, <a href="https://publications.waset.org/abstracts/search?q=Arabic%20heritage" title=" Arabic heritage"> Arabic heritage</a>, <a href="https://publications.waset.org/abstracts/search?q=culture" title=" culture"> culture</a> </p> <a href="https://publications.waset.org/abstracts/20504/spoken-rhetoric-in-arabic-heritage" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/20504.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">771</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">2901</span> Toward a Methodology of Visual Rhetoric with Constant Reference to Mikhail Bakhtin’s Concept of “Chronotope”: A Theoretical Proposal and Taiwan Case Study</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Hsiao-Yung%20Wang">Hsiao-Yung Wang</a> </p> <p class="card-text"><strong>Abstract:</strong></p> This paper aims to elaborate methodology of visual rhetoric with constant reference to Mikhail Bakhtin’s concept of “chronotope”. First, it attempts to outline Ronald Barthes, the most representative scholar of visual rhetoric and structuralism, perspective on visual rhetoric and its time-space category by referring to the concurrent word-image, the symbolic systematicity, the outer dialogicity. Second, an alternative approach is explored for grasping the dynamics and functions of visual rhetoric by articulating Mikhail Bakhtin’s concept of “chronotope.” Furthermore, that visual rhetorical consciousness could be identified as “the meaning parabola which projects from word to image,” “the symbolic system which proceeds from sequence to disorder,” “the ideological environment which struggles from the local to the global.” Last but not least, primary vision of the 2014 Taipei LGBT parade would be analyzed preliminarily to evaluate the effectiveness and persuasiveness embodied by specific visual rhetorical strategies. How Bakhtin’s concept of “chronotope” to explain the potential or possible ideological struggle deployed by visual rhetoric might be interpreted empirically and extensively. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=barthes" title="barthes">barthes</a>, <a href="https://publications.waset.org/abstracts/search?q=chronotope" title=" chronotope"> chronotope</a>, <a href="https://publications.waset.org/abstracts/search?q=Mikhail%20Bakhtin" title=" Mikhail Bakhtin"> Mikhail Bakhtin</a>, <a href="https://publications.waset.org/abstracts/search?q=Taipei%20LGBT%20parade" title=" Taipei LGBT parade"> Taipei LGBT parade</a>, <a href="https://publications.waset.org/abstracts/search?q=visual%20rhetoric" title=" visual rhetoric"> visual rhetoric</a> </p> <a href="https://publications.waset.org/abstracts/35852/toward-a-methodology-of-visual-rhetoric-with-constant-reference-to-mikhail-bakhtins-concept-of-chronotope-a-theoretical-proposal-and-taiwan-case-study" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/35852.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">474</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">2900</span> Exploring the Visual Roots of Classical Rhetoric and Its Implication for Gender Politics: Reflection upon Roman Rhetoric from a Bakhtin's Perspective</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Hsiao-Yung%20Wang">Hsiao-Yung Wang</a> </p> <p class="card-text"><strong>Abstract:</strong></p> This study aims to explore the visual roots of classical rhetoric and its implication for gender politics by the constant reference to Mikhail Bakhtin’s theory of novelist time. First, it attempts to clarify the argument that “visuality always has been integral to rhetorical consciousness” by critically re-reading the rhetorical theories of roman rhetorician such as Cicero and Quintilian. Thereby, the vague clues of visuality would be realized from the so-called ‘five canons of rhetoric’ (invention, arrangement, style, memory, and delivery), which originally deriving from verbal and spoken rhetorical tradition. Drawing on Mikhail Bakhtin’s elaboration of novelist time in contrast to epic time, it addresses the specific timeline inherent in the dynamics of visual rhetoric involves the refusing the ‘absolute past’, the focusing on unfinalized contemporary reality, and the expecting for open future. Taking the primary visions of Taipei LGBT parade over the past 13 years as research cases, it mentions that visuality could not only activate the rhetorical functions of classical rhetoric, but also inspire gender politics in the contemporary era. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=classical%20rhetoric" title="classical rhetoric">classical rhetoric</a>, <a href="https://publications.waset.org/abstracts/search?q=gender%20politics" title=" gender politics"> gender politics</a>, <a href="https://publications.waset.org/abstracts/search?q=Mikhail%20Bakhtin" title=" Mikhail Bakhtin"> Mikhail Bakhtin</a>, <a href="https://publications.waset.org/abstracts/search?q=visuality" title=" visuality"> visuality</a> </p> <a href="https://publications.waset.org/abstracts/49090/exploring-the-visual-roots-of-classical-rhetoric-and-its-implication-for-gender-politics-reflection-upon-roman-rhetoric-from-a-bakhtins-perspective" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/49090.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">378</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">2899</span> Cultural-Creative Design with Language Figures of Speech</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Wei%20Chen%20Chang">Wei Chen Chang</a>, <a href="https://publications.waset.org/abstracts/search?q=Ming%20Yu%20Hsiao"> Ming Yu Hsiao</a> </p> <p class="card-text"><strong>Abstract:</strong></p> The commodity takes one kind of mark, the designer how to construction and interpretation the user how to use the process and effectively convey message in design education has always been an important issue. Cultural-creative design refers to signifying cultural heritage for product design. In terms of Peirce’s Semiotic Triangle: signifying elements-object-interpretant, signifying elements are the outcomes of design, the object is cultural heritage, and the interpretant is the positioning and description of product design. How to elaborate the positioning, design, and development of a product is a narrative issue of the interpretant, and how to shape the signifying elements of a product by modifying and adapting styles is a rhetoric matter. This study investigated the rhetoric of elements signifying products to develop a rhetoric model with cultural style. Figures of speech are a rhetoric method in narrative. By adapting figures of speech to the interpretant, this study developed the rhetoric context of cultural context by narrative means. In this two-phase study, phase I defines figures of speech and phase II analyzes existing cultural-creative products in terms of figures of speech to develop a rhetoric of style model. We expect it can reference for the future development of Cultural-creative design. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=cultural-creative%20design" title="cultural-creative design">cultural-creative design</a>, <a href="https://publications.waset.org/abstracts/search?q=cultural-creative%20products" title=" cultural-creative products"> cultural-creative products</a>, <a href="https://publications.waset.org/abstracts/search?q=figures%20of%20speech" title=" figures of speech"> figures of speech</a>, <a href="https://publications.waset.org/abstracts/search?q=Peirce%E2%80%99s%20semiotic%20triangle" title=" Peirce’s semiotic triangle"> Peirce’s semiotic triangle</a>, <a href="https://publications.waset.org/abstracts/search?q=rhetoric%20of%20style%20model" title=" rhetoric of style model"> rhetoric of style model</a> </p> <a href="https://publications.waset.org/abstracts/45304/cultural-creative-design-with-language-figures-of-speech" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/45304.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">372</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">2898</span> The Populist Rhetoric: The Symmetry of Environmentalism and Gandhianism in the Indian Mainstream Academia</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Akanksha%20Indora">Akanksha Indora</a> </p> <p class="card-text"><strong>Abstract:</strong></p> Environmental problems are considered a vital social issue in terms of the world’s problems with pollution, environmental degradation, and resource depletion. And populism is about appropriating the social issues according to the social condition for mobilizing a mass and constructing a ‘general will’. Populism encourages a move towards a common cause, it channelizes the emotions of the ‘common people’ towards a nation and nature. The Gandhian ideology has been received as a dominant ideology and the ‘only’ solution to environmental problems. This paper strives to understand the symmetry of environmentalism and Gandhianismi.e., how the debate on the environment in India has been primarily studied through the Gandhian ideology. The Indian Social Sciences visualize the broader issues of the environment from these perspectives, thus, making it a hegemonic approach. Being anti pluralist rhetoric is major rhetoric in the becoming of a populist. This paper shall focus on the idea that how this hegemonic construction of Gandhian ideology in the debates on environmentalism has contributed to the making of anti-pluralistic rhetoric. This anti-pluralistic rhetoric has eliminated the possibility of a pluralistic perspective in the debates on the environment. The quest for a moral inspiration embedded in Gandhianism, whose situatedness is found in the Hindu Social order, seems to have been completely rationalized through the larger politics of knowledge and thus making it appear as the only way forward when it is not. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=environmental%20populism" title="environmental populism">environmental populism</a>, <a href="https://publications.waset.org/abstracts/search?q=gandhianism" title=" gandhianism"> gandhianism</a>, <a href="https://publications.waset.org/abstracts/search?q=populist%20rhetoric" title=" populist rhetoric"> populist rhetoric</a>, <a href="https://publications.waset.org/abstracts/search?q=environmentalism" title=" environmentalism"> environmentalism</a> </p> <a href="https://publications.waset.org/abstracts/153358/the-populist-rhetoric-the-symmetry-of-environmentalism-and-gandhianism-in-the-indian-mainstream-academia" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/153358.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">117</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">2897</span> Political Rhetoric in India: Case Study of Shivsena in Maharashtra</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Neeraj%20Shetye">Neeraj Shetye </a> </p> <p class="card-text"><strong>Abstract:</strong></p> A common phenomenon between the rise of leaders like Mussolini and Adolf Hitler in the 20th century is their 'charisma'. They possessed the ability to seduce the crowd not just by the things they said but also by the way they said it. Aristotle defined rhetoric as an art of persuasion and reasoning which is how social scientists understand the concept. Political rhetoric in a modern democracy has several complexities including the huge number of speakers, quantity of information, diverse viewpoints, number of candidates and the impact of digital age. Politics in India since the seventies have been 'visibly dominated' by uses of rhetorical language and with a number of slogans. This idea of how language can steer an individual to establish or adopt a certain viewpoint has not been a focus of study in the Indian discourse. In a linguistically diverse region such as India, the idea of political rhetoric is vast and may not be accomplished in a year. There are in-depth studies by western thinkers on European or American political rhetoric unlike their Asian counterparts such as China, India or any of the Pacific nations. India saw an integration of states based on languages. Keeping this idea in mind, this paper aims to cover one political party that rose to its prominence over five decades and most significantly known for its conservative expression: Shivsena. Shivsena’s rise during the eighties and eventually establishing their government in the nineties are two fascinating periods to focus especially with a simultaneous rise of Bombay underworld, Babri demolition and major economic policy changes in the form of liberalisation (1991) and globalization (1995). This project attempts to study this with a two-fold methodology: literature review and fieldwork. There is an immense literature on Shivsena by both its admirers and critiques, contributing to both sides of the debate. Scholars have been writing about this party over these years and have keenly observed its growing popularity amongst the masses. There is just one intention behind this project, and it is to connect and analyse the vast, dispersed literature that is available and contribute to a field that has not been adequately analysed in the academic discourse. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=India" title="India">India</a>, <a href="https://publications.waset.org/abstracts/search?q=language" title=" language"> language</a>, <a href="https://publications.waset.org/abstracts/search?q=political%20rhetoric" title=" political rhetoric"> political rhetoric</a>, <a href="https://publications.waset.org/abstracts/search?q=Shivsena" title=" Shivsena"> Shivsena</a>, <a href="https://publications.waset.org/abstracts/search?q=slogans" title=" slogans "> slogans </a> </p> <a href="https://publications.waset.org/abstracts/84999/political-rhetoric-in-india-case-study-of-shivsena-in-maharashtra" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/84999.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">128</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">2896</span> A Rhetorical History of Legalization of Sex Reassignment Surgery in Taiwan: 'Transing-Nationalism' and Its Discursive Formation as the Case</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Hsiao-Yung%20Wang">Hsiao-Yung Wang</a> </p> <p class="card-text"><strong>Abstract:</strong></p> This essay aims to examine how the discursive formation of the 'transing-nationalism' (which is extended and slightly modified from 'homonationalism') had been constructed in the Taiwanese news media before the legalization of 'sex reassignment surgery (SRS)' in 1988. Samples for rhetorical analysis were selected from two mainstream newspapers, including China Times, and United Daily. The time frame for sample selection is from August 1953 (when the first transgender case was reported) to 1988, while the SRS was legalized in Taiwan. To enhance understanding of media representation as contextualized-based, the author refers to the representative of spatial rhetoric Mikhail Bakhtin for his late study on 'emergence' and 'visualization of time' in Bildungsroman; thereby categorizing the media discourse of transgender into two critical period: (1) transgender as 'misrecognized' and 'included' into the rhetoric of modern medical space; (2) transgender as 'institutionalized' into discourse of protection and salvation by the reified sympathy of nation-state. These two periods and relevant spatial rhetoric were of no immediate concern on the vital interest of transgender individuals; therefore constructed the imagery of transgender for the service of nationalism rather than gender consciousness or human right rhetoric. Based on the research findings, this essay concludes that 'queer multiplicity' should be regarded as not only the guideline for the amendment of the gendered policies and laws but the rhetorical resources for the mobilization of transgender movement in Taiwan from now on. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=Bakhtin" title="Bakhtin">Bakhtin</a>, <a href="https://publications.waset.org/abstracts/search?q=legalization" title=" legalization"> legalization</a>, <a href="https://publications.waset.org/abstracts/search?q=rhetoric" title=" rhetoric"> rhetoric</a>, <a href="https://publications.waset.org/abstracts/search?q=sex%20reassignment%20surgery" title=" sex reassignment surgery"> sex reassignment surgery</a>, <a href="https://publications.waset.org/abstracts/search?q=transgender" title=" transgender"> transgender</a>, <a href="https://publications.waset.org/abstracts/search?q=transing-nationalism" title=" transing-nationalism"> transing-nationalism</a> </p> <a href="https://publications.waset.org/abstracts/98958/a-rhetorical-history-of-legalization-of-sex-reassignment-surgery-in-taiwan-transing-nationalism-and-its-discursive-formation-as-the-case" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/98958.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">182</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">2895</span> Digital Preservation: A Need of Tomorrow</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Gaurav%20Kumar">Gaurav Kumar</a> </p> <p class="card-text"><strong>Abstract:</strong></p> Digital libraries have been established all over the world to create, maintain and to preserve the digital materials. This paper exhibits the importance and objectives of digital preservation. The necessities of preservation are hardware and software technology to interpret the digital documents and discuss various aspects of digital preservation. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=preservation" title="preservation">preservation</a>, <a href="https://publications.waset.org/abstracts/search?q=digital%20preservation" title=" digital preservation"> digital preservation</a>, <a href="https://publications.waset.org/abstracts/search?q=conservation" title=" conservation"> conservation</a>, <a href="https://publications.waset.org/abstracts/search?q=archive" title=" archive"> archive</a>, <a href="https://publications.waset.org/abstracts/search?q=repository" title=" repository"> repository</a>, <a href="https://publications.waset.org/abstracts/search?q=document" title=" document"> document</a>, <a href="https://publications.waset.org/abstracts/search?q=information%20technology" title=" information technology"> information technology</a>, <a href="https://publications.waset.org/abstracts/search?q=hardware" title=" hardware"> hardware</a>, <a href="https://publications.waset.org/abstracts/search?q=software" title=" software"> software</a>, <a href="https://publications.waset.org/abstracts/search?q=organization" title=" organization"> organization</a>, <a href="https://publications.waset.org/abstracts/search?q=machine%20readable%20format" title=" machine readable format"> machine readable format</a> </p> <a href="https://publications.waset.org/abstracts/23433/digital-preservation-a-need-of-tomorrow" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/23433.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">588</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">2894</span> A General Framework to Successfully Operate the Digital Transformation Process in the Post-COVID Era</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Driss%20Kettani">Driss Kettani</a> </p> <p class="card-text"><strong>Abstract:</strong></p> In this paper, we shed light on “Digital Divide 2.0,” which we see as COVID-19’s Version of the Digital Divide! We believe that “Fighting” against Digital Divide 2.0 necessitates for a Country to be seriously advanced in the Global Digital Transformation that is, naturally, a complex, delicate, costly and long-term Process. We build an argument supporting our assumption and, from there, we present the foundations of a computational framework to guide and streamline Digital Transformation at all levels. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=digital%20divide%202.0" title="digital divide 2.0">digital divide 2.0</a>, <a href="https://publications.waset.org/abstracts/search?q=digital%20transformation" title=" digital transformation"> digital transformation</a>, <a href="https://publications.waset.org/abstracts/search?q=ICTs%20for%20development" title=" ICTs for development"> ICTs for development</a>, <a href="https://publications.waset.org/abstracts/search?q=computational%20outcomes%20assessment" title=" computational outcomes assessment"> computational outcomes assessment</a> </p> <a href="https://publications.waset.org/abstracts/143734/a-general-framework-to-successfully-operate-the-digital-transformation-process-in-the-post-covid-era" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/143734.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">177</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">2893</span> The Roles of Aesthetics and Information Quality on Intention to Continued Used of Digital Library within the Context of UTAUT2</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Shahruhaida%20Adayu%20Mohd%20Paili">Shahruhaida Adayu Mohd Paili</a>, <a href="https://publications.waset.org/abstracts/search?q=Abd%20Latif%20Abdul%20Rahman"> Abd Latif Abdul Rahman</a>, <a href="https://publications.waset.org/abstracts/search?q=Asmadi%20Mohammed%20Ghazali"> Asmadi Mohammed Ghazali</a> </p> <p class="card-text"><strong>Abstract:</strong></p> Digital library was developed by many organizations, especially universities. The digital library can be considered as a new information system. Digital library brings many benefits to the users. There are many researches that have investigated the importance of the digital library, the acceptance, and continuance use of digital library. The investigation towards the digital library is important and it is crucial to understand the reason why users accept and continued use of digital library. Users can search the information and available resources through the digital library website. It is important to know the user’s perception towards the aesthetics of the digital library. Besides that, because of digital library provided information to the users, the researcher also needed to investigate the quality of information in digital library. This study used Extending the Unified Theory of Acceptance and Use of Technology (UTAUT2) in order to know the user’s intention to continued use of digital library. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=digital%20library" title="digital library">digital library</a>, <a href="https://publications.waset.org/abstracts/search?q=aesthetics" title=" aesthetics"> aesthetics</a>, <a href="https://publications.waset.org/abstracts/search?q=information%20quality" title=" information quality"> information quality</a>, <a href="https://publications.waset.org/abstracts/search?q=intention%20to%20continued%20use%20of%20digital%20library" title=" intention to continued use of digital library"> intention to continued use of digital library</a>, <a href="https://publications.waset.org/abstracts/search?q=UTAUT2" title=" UTAUT2"> UTAUT2</a> </p> <a href="https://publications.waset.org/abstracts/45725/the-roles-of-aesthetics-and-information-quality-on-intention-to-continued-used-of-digital-library-within-the-context-of-utaut2" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/45725.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">388</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">2892</span> The Dynamics of Jordanian Socio-Political Satire after the Arab Spring</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Yousef%20Barahmeh">Yousef Barahmeh</a> </p> <p class="card-text"><strong>Abstract:</strong></p> There is a wide cultural belief that Jordanians are po-faced and unable to produce humour and satire. However, in the light of the harbingers of the Arab Spring in the early 2011, socio-political satire has thrived notably in social media as a rigorous act of critique and dissent against the institutionalized discourse. This paper seeks to explore the case study of Ahmad Hassan al-Zou’bi’s satirical articles and Facebook posts in the context of theories of satire and digital politics. Al-Zou’bi is the most prominent and prolific Jordanian satirist who rose to prominence after the Arab Spring. The analysis shows that his satirical articles provide a vintage point to the rhetoric behind the socio-political and economic reform programs as much as the adverse impact of neoliberal governments in the modern history of Jordan. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=Arab%20Spring" title="Arab Spring">Arab Spring</a>, <a href="https://publications.waset.org/abstracts/search?q=digital%20politics" title=" digital politics"> digital politics</a>, <a href="https://publications.waset.org/abstracts/search?q=humour%20and%20socio-political%20satire" title=" humour and socio-political satire"> humour and socio-political satire</a> </p> <a href="https://publications.waset.org/abstracts/69779/the-dynamics-of-jordanian-socio-political-satire-after-the-arab-spring" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/69779.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">449</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">2891</span> A Practical Approach and Implementation of Digital Library Towards Best Practice in Malaysian Academic Library</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Zainab%20Ajab%20Mohideen">Zainab Ajab Mohideen</a>, <a href="https://publications.waset.org/abstracts/search?q=Kiran%20Kaur"> Kiran Kaur</a>, <a href="https://publications.waset.org/abstracts/search?q=A.%20Basheer%20Ahamadhu"> A. Basheer Ahamadhu</a>, <a href="https://publications.waset.org/abstracts/search?q=Noor%20Azlinda%20Wan%20Jan"> Noor Azlinda Wan Jan</a>, <a href="https://publications.waset.org/abstracts/search?q=Sukmawati%20Muhammad"> Sukmawati Muhammad</a> </p> <p class="card-text"><strong>Abstract:</strong></p> The corpus in the digital library is to provide an overview and evidence from library automation that can be used to justify the needs of the digital library. This paper disperses the approach and implementation of the digital library as part of best practices by the Automation Division at Hamzah Sendut Library of the University Science Malaysia (USM). The implemented digital library model emphasizes on the entire library collections, technical perspective, and automation solution. This model served as a foundation for digital library services as part of information delivery in the USM digital library. The approach to digital library includes discussion on key factors, design, architecture, and pragmatic model that has been collected, captured, and identified during the implementation stages. At present, the USM digital library has achieved the status of an Institutional Repository (IR). <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=academic%20digital%20library" title="academic digital library">academic digital library</a>, <a href="https://publications.waset.org/abstracts/search?q=digital%20information%20system" title=" digital information system"> digital information system</a>, <a href="https://publications.waset.org/abstracts/search?q=digital%20library%20best%20practice" title=" digital library best practice"> digital library best practice</a>, <a href="https://publications.waset.org/abstracts/search?q=digital%20library%20model" title=" digital library model"> digital library model</a> </p> <a href="https://publications.waset.org/abstracts/31709/a-practical-approach-and-implementation-of-digital-library-towards-best-practice-in-malaysian-academic-library" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/31709.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">554</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">2890</span> Mikhail Bakhtin's Standpoint of Neo-Marxism and beyond: Bildungsroman as a Critique</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Hsiao-Yung%20Wang">Hsiao-Yung Wang</a> </p> <p class="card-text"><strong>Abstract:</strong></p> This paper aims to elaborate the standpoint of neo-Marxism of Russian philosopher Mikhail Bakhtin by critical reading his concept of Bildungsroman; thereby, it aims to map the theoretical implication of spatial rhetoric and its time politics/emancipatory politics in late Bakhtin’s thought. First, it aims to outline the two revolving rings of spatiality in Bildungsroman, proceeding from 'recollecting the past' to 'foreseeing the future' on the basis of visuality and materialistic realism. Herein, Bakhtin has temporarily been leaving his previous research concern on polyphonic novel. Second, it aims to demonstrate that although Bakhtin has constantly emphasized the necessity of reconstructing opened future space, his insistence on 'emergence' has still generated a seemingly theoretical lacuna which needs to be filled. 'Doubled heterotopia,' as popularized by contemporary rhetorician Saindon, might be an adequate approach to articulate and present the rhetorical functions and dynamics of Bakhtin’s spatial rhetoric dialectically. Based on the research findings, this paper argues that Bakhtin indeed attempted to go beyond the deterministic model of Marxism and neo-Marxism strategically and reciprocally. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=Bildungsroman" title="Bildungsroman">Bildungsroman</a>, <a href="https://publications.waset.org/abstracts/search?q=double%20heterotopia" title=" double heterotopia"> double heterotopia</a>, <a href="https://publications.waset.org/abstracts/search?q=emergence" title=" emergence"> emergence</a>, <a href="https://publications.waset.org/abstracts/search?q=Mikhail%20Bakhtin" title=" Mikhail Bakhtin"> Mikhail Bakhtin</a>, <a href="https://publications.waset.org/abstracts/search?q=neo-Marxism" title=" neo-Marxism"> neo-Marxism</a>, <a href="https://publications.waset.org/abstracts/search?q=spatial%20rhetoric" title=" spatial rhetoric"> spatial rhetoric</a>, <a href="https://publications.waset.org/abstracts/search?q=time-politics" title=" time-politics"> time-politics</a>, <a href="https://publications.waset.org/abstracts/search?q=visuality" title=" visuality"> visuality</a> </p> <a href="https://publications.waset.org/abstracts/74513/mikhail-bakhtins-standpoint-of-neo-marxism-and-beyond-bildungsroman-as-a-critique" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/74513.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">261</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">2889</span> Digital Preservation: Requirement of 21st Century</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Gaurav%20Kumar">Gaurav Kumar</a>, <a href="https://publications.waset.org/abstracts/search?q=Shilpa"> Shilpa</a> </p> <p class="card-text"><strong>Abstract:</strong></p> Digital libraries have been established all over the world to create, maintain and to preserve the digital materials. This paper focuses on operational digital preservation systems specifically in educational organizations in India. It considers the broad range of digital objects including e-journals, technical reports, e-records, project documents, scientific data, etc. This paper describes the main objectives, process and technological issues involved in preservation of digital materials. Digital preservation refers to the various methods of keeping digital materials alive for the future. It includes everything from electronic publications on CD-ROM to Online database and collections of experimental data in digital format maintains the ability to display, retrieve and use digital collections in the face of rapidly changing technological and organizational infrastructures elements. This paper exhibits the importance and objectives of digital preservation. The necessities of preservation are hardware and software technology to interpret the digital documents and discuss various aspects of digital preservation. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=preservation" title="preservation">preservation</a>, <a href="https://publications.waset.org/abstracts/search?q=digital%20preservation" title=" digital preservation"> digital preservation</a>, <a href="https://publications.waset.org/abstracts/search?q=digital%20dark%20age" title=" digital dark age"> digital dark age</a>, <a href="https://publications.waset.org/abstracts/search?q=conservation" title=" conservation"> conservation</a>, <a href="https://publications.waset.org/abstracts/search?q=archive" title=" archive"> archive</a>, <a href="https://publications.waset.org/abstracts/search?q=repository" title=" repository"> repository</a>, <a href="https://publications.waset.org/abstracts/search?q=document" title=" document"> document</a>, <a href="https://publications.waset.org/abstracts/search?q=information%20technology" title=" information technology"> information technology</a>, <a href="https://publications.waset.org/abstracts/search?q=hardware" title=" hardware"> hardware</a>, <a href="https://publications.waset.org/abstracts/search?q=software" title=" software"> software</a>, <a href="https://publications.waset.org/abstracts/search?q=organization" title=" organization"> organization</a>, <a href="https://publications.waset.org/abstracts/search?q=machine%20readable%20format" title=" machine readable format"> machine readable format</a> </p> <a href="https://publications.waset.org/abstracts/31308/digital-preservation-requirement-of-21st-century" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/31308.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">457</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">2888</span> SHIFT: Examining Preservice Teachers’ Perceptions on Digital Citizenship Education</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Cachanda%20K.%20Orellana">Cachanda K. Orellana</a> </p> <p class="card-text"><strong>Abstract:</strong></p> This study examined preservice teachers’ perceptions of their role in digital citizenship education. Data was gathered via surveys and coursework from the preservice teachers’ instructional technology course. Pre-service teachers were asked about their role in digital citizenship education during a unit on digital dilemmas. Findings suggest that teacher education programs should consider digital citizenship education as more than the acquisition of a set of skills and behaviors and prepare preservice teachers to support students’ ability to engage in ethical decision-making in digital spaces. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=digital%20citizenship" title="digital citizenship">digital citizenship</a>, <a href="https://publications.waset.org/abstracts/search?q=digital%20dilemmas" title=" digital dilemmas"> digital dilemmas</a>, <a href="https://publications.waset.org/abstracts/search?q=pre-service%20teachers" title=" pre-service teachers"> pre-service teachers</a>, <a href="https://publications.waset.org/abstracts/search?q=teacher%20education" title=" teacher education"> teacher education</a> </p> <a href="https://publications.waset.org/abstracts/135188/shift-examining-preservice-teachers-perceptions-on-digital-citizenship-education" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/135188.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">169</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">2887</span> Political Manipulation in Global Discourse</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Gohar%20Madoyan">Gohar Madoyan</a>, <a href="https://publications.waset.org/abstracts/search?q=Kristine%20Harutyunyan"> Kristine Harutyunyan</a>, <a href="https://publications.waset.org/abstracts/search?q=Gevorg%20Barseghyan"> Gevorg Barseghyan</a> </p> <p class="card-text"><strong>Abstract:</strong></p> It is common knowledge that linguistic manipulation is and has always been a powerful instrument of political discourse. Politicians from different countries and through centuries have successfully used linguistic means to persuade the public. Yet, this persuasion should be linguistically unobtrusive. Small changes in wording may result in a huge difference in perception by the audience. Thus, manipulation is a strategy that is mostly used to convey a certain message to the manipulators, who should be aware of the vulnerabilities of their audience and who must use them to achieve control. Political manipulation, though commonly observed in the 21st century, can easily be traced back to ancient rhetoric, which warns us to choose words carefully while addressing the audience. On the other hand, modern manipulative techniques have become more sophisticated, making use of all scientific advances. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=manipulators" title="manipulators">manipulators</a>, <a href="https://publications.waset.org/abstracts/search?q=politics" title=" politics"> politics</a>, <a href="https://publications.waset.org/abstracts/search?q=persuasion" title=" persuasion"> persuasion</a>, <a href="https://publications.waset.org/abstracts/search?q=political%20discourse" title=" political discourse"> political discourse</a>, <a href="https://publications.waset.org/abstracts/search?q=linguo-stylistic%20analysis" title=" linguo-stylistic analysis"> linguo-stylistic analysis</a>, <a href="https://publications.waset.org/abstracts/search?q=rhetoric" title=" rhetoric"> rhetoric</a> </p> <a href="https://publications.waset.org/abstracts/178280/political-manipulation-in-global-discourse" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/178280.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">84</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">2886</span> Jordan Curves in the Digital Plane with Respect to the Connectednesses given by Certain Adjacency Graphs</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Josef%20Slapal">Josef Slapal</a> </p> <p class="card-text"><strong>Abstract:</strong></p> Digital images are approximations of real ones and, therefore, to be able to study them, we need the digital plane Z2 to be equipped with a convenient structure that behaves analogously to the Euclidean topology on the real plane. In particular, it is required that such a structure allows for a digital analogue of the Jordan curve theorem. We introduce certain adjacency graphs on the digital plane and prove digital Jordan curves for them thus showing that the graphs provide convenient structures on Z2 for the study and processing of digital images. Further convenient structures including the wellknown Khalimsky and Marcus-Wyse adjacency graphs may be obtained as quotients of the graphs introduced. Since digital Jordan curves represent borders of objects in digital images, the adjacency graphs discussed may be used as background structures on the digital plane for solving the problems of digital image processing that are closely related to borders like border detection, contour filling, pattern recognition, thinning, etc. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=digital%20plane" title="digital plane">digital plane</a>, <a href="https://publications.waset.org/abstracts/search?q=adjacency%20graph" title=" adjacency graph"> adjacency graph</a>, <a href="https://publications.waset.org/abstracts/search?q=Jordan%20curve" title=" Jordan curve"> Jordan curve</a>, <a href="https://publications.waset.org/abstracts/search?q=quotient%20adjacency" title=" quotient adjacency"> quotient adjacency</a> </p> <a href="https://publications.waset.org/abstracts/65454/jordan-curves-in-the-digital-plane-with-respect-to-the-connectednesses-given-by-certain-adjacency-graphs" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/65454.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">379</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">2885</span> Digital Leadership and HR practices</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Joanna%20Konstantinou">Joanna Konstantinou</a> </p> <p class="card-text"><strong>Abstract:</strong></p> Due to the pandemic, we have recently witnessed an explosion of HR Tech offering a variety of solutions for digital transformation, as well as a large number of HR practices implemented by professionals both in data science and occupational psychology. The aim of this study is to explore the impact of these practices and their effectiveness and to develop an understanding of digital leadership. The study will be based on semi-structured interviews using qualitative research methods and tools. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=HR%20practices" title="HR practices">HR practices</a>, <a href="https://publications.waset.org/abstracts/search?q=digital%20trasformation" title=" digital trasformation"> digital trasformation</a>, <a href="https://publications.waset.org/abstracts/search?q=pandemic" title=" pandemic"> pandemic</a>, <a href="https://publications.waset.org/abstracts/search?q=digital%20leadership" title=" digital leadership"> digital leadership</a> </p> <a href="https://publications.waset.org/abstracts/142655/digital-leadership-and-hr-practices" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/142655.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">205</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">2884</span> The Development of Digital Economy in Thailand</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Danuvasin%20Charoen">Danuvasin Charoen</a> </p> <p class="card-text"><strong>Abstract:</strong></p> This study investigates the development of the digital economy policy in Thailand. The researcher describes the importance of digital technologies for competitiveness development of the country. In addition, the researcher analyzes the components and roadmap of the digital economy policy in Thailand. Main problems and challenges of the policy were identified. The data were gathered and analyzed from secondary sources. The finding can be used to guide the implementation of the digital economy in Thailand and other developing economies. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=digital%20economy" title="digital economy">digital economy</a>, <a href="https://publications.waset.org/abstracts/search?q=ICT%20in%20developing%20countries" title=" ICT in developing countries"> ICT in developing countries</a>, <a href="https://publications.waset.org/abstracts/search?q=Thailand" title=" Thailand"> Thailand</a>, <a href="https://publications.waset.org/abstracts/search?q=ICT%20development" title=" ICT development"> ICT development</a> </p> <a href="https://publications.waset.org/abstracts/38291/the-development-of-digital-economy-in-thailand" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/38291.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">346</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">2883</span> Factors Drive Consumers to Purchase Digital Music: An Empirical Study</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Chechen%20Liao">Chechen Liao</a>, <a href="https://publications.waset.org/abstracts/search?q=Yi-Jen%20Huang"> Yi-Jen Huang</a>, <a href="https://publications.waset.org/abstracts/search?q=Yu-Ting%20Lu"> Yu-Ting Lu</a> </p> <p class="card-text"><strong>Abstract:</strong></p> This study explores and complements digital aspects. In this study, we construct a research model based on the theory of reasoned action and extend it with the advantages and disadvantages of intangibility (convenience, perceived risk), some characteristics of digital products (price, variety, trialability), and factors related to entertainment (perceived playfulness) to predict what consumers really consider when they buy digital music. Eight hypotheses were tested and supported. Finally, we prove that the theory of reasoned action is still valid in the field of digital products. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=digital%20music" title="digital music">digital music</a>, <a href="https://publications.waset.org/abstracts/search?q=digital%20product" title=" digital product"> digital product</a>, <a href="https://publications.waset.org/abstracts/search?q=theory%20of%20reasoned%20action" title=" theory of reasoned action "> theory of reasoned action </a> </p> <a href="https://publications.waset.org/abstracts/29870/factors-drive-consumers-to-purchase-digital-music-an-empirical-study" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/29870.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">441</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">2882</span> Effect of Enterprise Digital Transformation on Enterprise Growth: Theoretical Logic and Chinese Experience</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Bin%20Li">Bin Li</a> </p> <p class="card-text"><strong>Abstract:</strong></p> In the era of the digital economy, digital transformation has gradually become a strategic choice for enterprise development, but there is a relative lack of systematic research from the perspective of enterprise growth. Based on the sample of Chinese A-share listed companies from 2011 to 2021, this paper constructs A digital transformation index system and an enterprise growth composite index to empirically test the impact of enterprise digital transformation on enterprise growth and its mechanism. The results show that digital transformation can significantly promote corporate growth. The mechanism analysis finds that reducing operating costs, optimizing human capital structure, promoting R&D output and improving digital innovation capability play an important intermediary role in the process of digital transformation promoting corporate growth. At the same time, the level of external digital infrastructure and the strength of organizational resilience play a positive moderating role in the process of corporate digital transformation promoting corporate growth. In addition, while further analyzing the heterogeneity of enterprises, this paper further deepens the analysis of the driving factors and digital technology support of digital transformation, as well as the three dimensions of enterprise growth, thus deepening the research depth of enterprise digital transformation. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=digital%20transformation" title="digital transformation">digital transformation</a>, <a href="https://publications.waset.org/abstracts/search?q=enterprise%20growth" title=" enterprise growth"> enterprise growth</a>, <a href="https://publications.waset.org/abstracts/search?q=digital%20technology" title=" digital technology"> digital technology</a>, <a href="https://publications.waset.org/abstracts/search?q=digital%20infrastructure" title=" digital infrastructure"> digital infrastructure</a>, <a href="https://publications.waset.org/abstracts/search?q=organization%20resilience" title=" organization resilience"> organization resilience</a>, <a href="https://publications.waset.org/abstracts/search?q=digital%20innovation" title=" digital innovation"> digital innovation</a> </p> <a href="https://publications.waset.org/abstracts/181633/effect-of-enterprise-digital-transformation-on-enterprise-growth-theoretical-logic-and-chinese-experience" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/181633.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">61</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">2881</span> Digital Revolution a Veritable Infrastructure for Technological Development</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Osakwe%20Jude%20Odiakaosa">Osakwe Jude Odiakaosa</a> </p> <p class="card-text"><strong>Abstract:</strong></p> Today’s digital society is characterized by e-education or e-learning, e-commerce, and so on. All these have been propelled by digital revolution. Digital technology such as computer technology, Global Positioning System (GPS) and Geographic Information System (GIS) has been having a tremendous impact on the field of technology. This development has positively affected the scope, methods, speed of data acquisition, data management and the rate of delivery of the results (map and other map products) of data processing. This paper tries to address the impact of revolution brought by digital technology. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=digital%20revolution" title="digital revolution">digital revolution</a>, <a href="https://publications.waset.org/abstracts/search?q=internet" title=" internet"> internet</a>, <a href="https://publications.waset.org/abstracts/search?q=technology" title=" technology"> technology</a>, <a href="https://publications.waset.org/abstracts/search?q=data%20management" title=" data management "> data management </a> </p> <a href="https://publications.waset.org/abstracts/25925/digital-revolution-a-veritable-infrastructure-for-technological-development" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/25925.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">449</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">2880</span> Digital Image Forensics: Discovering the History of Digital Images</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Gurinder%20Singh">Gurinder Singh</a>, <a href="https://publications.waset.org/abstracts/search?q=Kulbir%20Singh"> Kulbir Singh</a> </p> <p class="card-text"><strong>Abstract:</strong></p> Digital multimedia contents such as image, video, and audio can be tampered easily due to the availability of powerful editing softwares. Multimedia forensics is devoted to analyze these contents by using various digital forensic techniques in order to validate their authenticity. Digital image forensics is dedicated to investigate the reliability of digital images by analyzing the integrity of data and by reconstructing the historical information of an image related to its acquisition phase. In this paper, a survey is carried out on the forgery detection by considering the most recent and promising digital image forensic techniques. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=Computer%20Forensics" title="Computer Forensics">Computer Forensics</a>, <a href="https://publications.waset.org/abstracts/search?q=Multimedia%20Forensics" title=" Multimedia Forensics"> Multimedia Forensics</a>, <a href="https://publications.waset.org/abstracts/search?q=Image%20Ballistics" title=" Image Ballistics"> Image Ballistics</a>, <a href="https://publications.waset.org/abstracts/search?q=Camera%20Source%20Identification" title=" Camera Source Identification"> Camera Source Identification</a>, <a href="https://publications.waset.org/abstracts/search?q=Forgery%20Detection" title=" Forgery Detection"> Forgery Detection</a> </p> <a href="https://publications.waset.org/abstracts/76669/digital-image-forensics-discovering-the-history-of-digital-images" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/76669.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">246</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">2879</span> The Study of Digital Transformation Skills and Competencies Framework at Umm Alqura University</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Anod%20H.%20Alhazmi">Anod H. Alhazmi</a>, <a href="https://publications.waset.org/abstracts/search?q=Hanaa%20A.%20Yamani"> Hanaa A. Yamani</a> </p> <p class="card-text"><strong>Abstract:</strong></p> The lack of digital transformation professionals could prevent Saudi Arabia’s universities from providing digital services. The task of understanding what digital skills are needed within an organization, measuring the existing skills, and developing or attracting talents is a complex task. This paper provides a comprehensive analysis of the digital transformation skills needed in the organizations who seek digital transformation and identifies the skills and competencies framework DigSC built on Skills Framework for the Informational Age (SFIA) framework that is adopted by the Ministry of Communications and Information Technology (MCIT) in Saudi Arabia. The framework adopted identifies the main digital transformation skills clusters, categories and levels of responsibilities for each job description to fill the gap between this requirement and the digital skills supplied by the Umm Alqura University (UQU). <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=competencies" title="competencies">competencies</a>, <a href="https://publications.waset.org/abstracts/search?q=digital%20transformation" title=" digital transformation"> digital transformation</a>, <a href="https://publications.waset.org/abstracts/search?q=framework" title=" framework"> framework</a>, <a href="https://publications.waset.org/abstracts/search?q=skills" title=" skills"> skills</a>, <a href="https://publications.waset.org/abstracts/search?q=Umm%20Alqura%20university" title=" Umm Alqura university"> Umm Alqura university</a> </p> <a href="https://publications.waset.org/abstracts/129686/the-study-of-digital-transformation-skills-and-competencies-framework-at-umm-alqura-university" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/129686.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">186</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">2878</span> Investigating Universals of Rhetoric</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Nasreddin%20Ahmed">Nasreddin Ahmed</a> </p> <p class="card-text"><strong>Abstract:</strong></p> Despite the ostensible extant differences amongst world languages’ structures that have culminated in the divergence in orthographic, phonological, morphological, and syntactic systems that each language has, research in cognitive linguistic strives to establish the claim that such differences are merely prima facie of a totalized universal system of signification.Linguists , since Chomsky, have never given up on the attempt to establish linguistic descriptive model that espouses a perspective in which every human language has a slot . Concurring with claim that the so-called rhetorical devices are pervasive phenomena and not literary-specific , the present paper aspires to voice the claim that rhetorical devices not only ubiquitous in all levels of a particular language but also a universal linguistic phenomena. Using illustrations from Arabic and Englishthe paper intend to provide data-supported evidence that human beings are universally using similar rhetorical, albeit given different appellations. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=language" title="language">language</a>, <a href="https://publications.waset.org/abstracts/search?q=rhetoric" title=" rhetoric"> rhetoric</a>, <a href="https://publications.waset.org/abstracts/search?q=syntax" title=" syntax"> syntax</a>, <a href="https://publications.waset.org/abstracts/search?q=stylistics" title=" stylistics"> stylistics</a> </p> <a href="https://publications.waset.org/abstracts/148242/investigating-universals-of-rhetoric" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/148242.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">96</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">2877</span> Multimodal Rhetoric in the Wildlife Documentary, “My Octopus Teacher”</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Visvaganthie%20Moodley">Visvaganthie Moodley</a> </p> <p class="card-text"><strong>Abstract:</strong></p> While rhetoric goes back as far as Aristotle who focalised its meaning as the “art of persuasion”, most scholars have focused on elocutio and dispositio canons, neglecting the rhetorical impact of multimodal texts, such as documentaries. Film documentaries are being increasingly rhetoric, often used by wildlife conservationists for influencing people to become more mindful about humanity’s connection with nature. This paper examines the award-winning film documentary, “My Octopus Teacher”, which depicts naturalist, Craig Foster’s unique discovery and relationship with a female octopus in the southern tip of Africa, the Cape of Storms in South Africa. It is anchored in Leech and Short’s (2007) framework of linguistic and stylistic categories – comprising lexical items, grammatical features, figures of speech and other rhetoric features, and cohesiveness – with particular foci on diction, anthropomorphic language, metaphors and symbolism. It also draws on Kress and van Leeuwen’s (2006) multimodal analysis to show how verbal cues (the narrator’s commentary), visual images in motion, visual images as metaphors and symbolism, and aural sensory images such as music and sound synergise for rhetoric effect. In addition, the analysis of “My Octopus Teacher” is guided by Nichol’s (2010) narrative theory; features of a documentary which foregrounds the credibility of the narrative as a text that represents real events with real people; and its modes of construction, viz., the poetic mode, the expository mode, observational mode and participatory mode, and their integration – forging documentaries as multimodal texts. This paper presents a multimodal rhetoric discussion on the sequence of salient episodes captured in the slow moving one-and-a-half-hour documentary. These are: (i) The prologue: on the brink of something extraordinary; (ii) The day it all started; (iii) The narrator’s turmoil: getting back into the ocean; (iv) The incredible encounter with the octopus; (v) Establishing a relationship; (vi) Outwitting the predatory pyjama shark; (vii) The cycle of life; and (viii) The conclusion: lessons from an octopus. The paper argues that wildlife documentaries, characterized by plausibility and which provide researchers the lens to examine the ideologies about animals and humans, offer an assimilation of the various senses – vocal, visual and audial – for engaging viewers in stylized compelling way; they have the ability to persuade people to think and act in particular ways. As multimodal texts, with its use of lexical items; diction; anthropomorphic language; linguistic, visual and aural metaphors and symbolism; and depictions of anthropocentrism, wildlife documentaries are powerful resources for promoting wildlife conservation and conscientizing people of the need for establishing a harmonious relationship with nature and humans alike. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=documentaries" title="documentaries">documentaries</a>, <a href="https://publications.waset.org/abstracts/search?q=multimodality" title=" multimodality"> multimodality</a>, <a href="https://publications.waset.org/abstracts/search?q=rhetoric" title=" rhetoric"> rhetoric</a>, <a href="https://publications.waset.org/abstracts/search?q=style" title=" style"> style</a>, <a href="https://publications.waset.org/abstracts/search?q=wildlife" title=" wildlife"> wildlife</a>, <a href="https://publications.waset.org/abstracts/search?q=conservation" title=" conservation"> conservation</a> </p> <a href="https://publications.waset.org/abstracts/156003/multimodal-rhetoric-in-the-wildlife-documentary-my-octopus-teacher" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/156003.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">94</span> </span> </div> </div> <ul class="pagination"> <li class="page-item disabled"><span class="page-link">‹</span></li> <li class="page-item active"><span class="page-link">1</span></li> <li class="page-item"><a class="page-link" href="https://publications.waset.org/abstracts/search?q=digital%20rhetoric&page=2">2</a></li> <li class="page-item"><a class="page-link" href="https://publications.waset.org/abstracts/search?q=digital%20rhetoric&page=3">3</a></li> <li class="page-item"><a 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