15 Sessions We’re Looking Forward to at Content Marketing World 2024

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xlink:href="#svg-posted"></use> </svg> <span class="label">Posted on</span> <span class="date">Oct 21st, 2024</span> </div> </div> <div class="blog-details-top__author"> <div class="image"> <img data-del="avatar" src='https://www.toprankmarketing.com/wp-content/uploads/2024/03/Ryan-Arnholt-360x360-1-150x150.jpg' class='avatar pp-user-avatar avatar-64 photo ' height='64' width='64'/> </div> <span class="label">Written by</span> <a href="/blog/?authors=ryan-arnholt" class="author" title="Read Articles - Ryan Arnholt">Ryan Arnholt</a> </div> <div class="blog-details-top__share"> <span class="blog-details-top__share-title t-short t-short--medium">Share this article</span> <ul class="blog-details-top__share-list c-socials c-socials--share"> <li class="c-socials__item c-socials__item--linkedin"> <a href="http://www.linkedin.com/shareArticle?mini=true&url=https://www.toprankmarketing.com/blog/15-sessions-were-looking-forward-to-at-content-marketing-world-2024/" target="_blank" rel="noopener 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class="blog-details-top__img-hld"> <img class="blog-details-top__img is-fitted is-cover" src="https://www.toprankmarketing.com/wp-content/uploads/fly-images/71738/shutterstock_2496616647-936x627-c.jpg" alt="" /> </div> </div> </div> </div> </section> <section class="l-section l-section--blog-details is-white"> <div class="l-wrapper l-wrapper--normal"> <div class="blog-details-hld"> <div class="blog-details-breadcrumbs-hld"> <ul class="blog-details-breadcrumbs"> <li> <a href="/">Blog</a> </li> <li data-cagegory-id="256"> <a href="/?_sft_category=b2b">B2B Marketing</a> </li> <li> <span class="blog-details-breadcrumbs__current">15 Sessions We’re Looking Forward to at Content Marketing World 2024</span> </li> </ul> </div> <div class="blog-details-sidebar-hld"> <div class="blog-details-sidebar"> <div class="blog-details-sidebar__scroll js-blog-details-scroller-hld"> <span class="blog-details-sidebar__scroll-title t-paragraph t-paragraph--small t-paragraph--fat">In this article</span> <ul class="blog-details-sidebar__scroll-list js-blog-details-scroller"></ul> </div> <div class="blog-details-sidebar__share"> <span class="blog-details-sidebar__share-title t-short t-short--medium">Share this article</span> <ul class="blog-details-sidebar__share-list c-socials c-socials--share"> <li class="c-socials__item c-socials__item--linkedin"> <a href="http://www.linkedin.com/shareArticle?mini=true&url=https://www.toprankmarketing.com/blog/15-sessions-were-looking-forward-to-at-content-marketing-world-2024/" target="_blank" rel="noopener noreferrer"> <svg class="svg-linkedin"> <use xlink:href="#svg-linkedin"></use> </svg> <span class="u-sr-only">Share on Linkedin</span> </a> </li> <li class="c-socials__item c-socials__item--facebook"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.toprankmarketing.com/blog/15-sessions-were-looking-forward-to-at-content-marketing-world-2024/" target="_blank" rel="noopener noreferrer"> <svg class="svg-facebook"> <use xlink:href="#svg-facebook"></use> </svg> <span class="u-sr-only">Share on Facebook</span> </a> </li> <li class="c-socials__item c-socials__item--twitter"> <a href="https://twitter.com/intent/tweet?url=https://www.toprankmarketing.com/blog/15-sessions-were-looking-forward-to-at-content-marketing-world-2024/" target="_blank" rel="noopener noreferrer"> <svg class="svg-twitter"> <use xlink:href="#svg-twitter"></use> </svg> <span class="u-sr-only">Share on Twitter</span> </a> </li> </ul> </div> <div class="blog-details-sidebar__box"> <p class="blog-details-sidebar__box-text t-subheading t-subheading--small t-subheading--white"><b>Ready to elevate your B2B brand?</b> <br> <br> TopRank Marketing drives results with content, influencer, SEO & social media marketing. </p> <div class="blog-details-sidebar__box-btn-hld"> <a class="blog-details-sidebar__box-btn b-link b-link--white" href="https://www.toprankmarketing.com/solutions/" target="_self"> <span class="text">Explore Our Solutions</span> <svg class="svg-link-arrow"> <use xlink:href="#svg-link-arrow"></use> </svg> </a> </div> </div> </div> </div> <div class="blog-details-content-hld"> <div class="blog-details-content t-blog-content js-blog-details-scroller-content"> <p><span style="font-weight: 400;">TopRank Marketing has had a long history with the Content Marketing World conference starting with the beginning. From partnering on co-marketing the event through our famous Speaker Ebooks and Interactive Microsites to liveblogging sessions in real time, we’ve had speakers at every CMWorld conference since the very first event in 2011. </span></p> <p><span style="font-weight: 400;">Content Marketing is central to the DNA of the important work our team has been doing for many of the top B2B brands over the past 21 years so the CMWorld event has been an important resource for gaining knowledge, sharing knowledge, connecting with current clients and forging new relationships with B2B brands that want to elevate their content marketing game.</span></p> <p><span style="font-weight: 400;">In 2024, we’ll be engaged with the conference in numerous ways including our own Debbie Friez speaking on Wed Oct 23rd at 3:00pm about The Influencer Marketing Dream Team and being recognized for winning the 2024 Content Marketing Award for Best Use of Influencer Marketing for our work with Sprinklr on their Socialverse campaign. </span></p> <p><span style="font-weight: 400;">Together, the team will continue the tradition of sharing knowledge, connecting with current and future clients as well as tapping into the smartest minds in the world of content. </span></p> <p><span style="font-weight: 400;">So what sessions are we looking forward to? For the best insights into what top B2B brands are doing in the world of content, why not tap into what those B2B marketers are sharing at CMWorld? Below we’ve assembled a list of some of the B2B focused sessions by brand marketers that we’re looking forward to at this year’s Content Marketing World conference.</span><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Monday, October 21 | 10:45am – 12:15pm</span></p> <p><a href="https://schedule.contentmarketingworld.com/session/core-concept-workshop-dollars-and-sense-finding-content-roi-without-losing-your-mind/905178" target="_blank" rel="noopener"><b>Core Concept Workshop: Dollars and Sense: Finding Content ROI Without Losing Your Mind</b></a></p> <p><b>Speakers: </b><a href="https://schedule.contentmarketingworld.com/speaker/higgins-amy/50213" target="_blank" rel="noopener"><span style="font-weight: 400;">Amy Higgins</span></a><span style="font-weight: 400;"> (Cloudflare), </span><a href="https://schedule.contentmarketingworld.com/speaker/norton-monica/58402" target="_blank" rel="noopener"><span style="font-weight: 400;">Monica Norton</span></a><span style="font-weight: 400;"> (Nextiva)</span></p> <p><b>Location:</b><span style="font-weight: 400;"> Room 29AB</span></p> <p><b>Pass Type:</b><span style="font-weight: 400;"> All Access, Main Conference Plus</span></p> <p><b>Audience Level:</b><span style="font-weight: 400;"> Intermediate</span></p> <p><b>Conference Theme:</b><span style="font-weight: 400;"> B2B & B2C</span></p> <p><b>Session Type:</b><span style="font-weight: 400;"> Workshop</span></p> <p><b>Track:</b><span style="font-weight: 400;"> Workshops</span></p> <p> </p> <p><span style="font-weight: 400;">Tuesday, October 22 | 8:25am – 8:40am</span></p> <p><a href="https://schedule.contentmarketingworld.com/session/the-spark-of-wisdom-in-content-marketing/905448" target="_blank" rel="noopener"><b>The Spark of Wisdom In Content Marketing</b></a></p> <p><b>Speaker: </b><a href="https://schedule.contentmarketingworld.com/speaker/rose-robert/51332" target="_blank" rel="noopener"><span style="font-weight: 400;">Robert Rose</span></a><span style="font-weight: 400;"> (Content Marketing Institute)</span></p> <p><b>Location:</b><span style="font-weight: 400;"> CMWorld Keynote Stage</span></p> <p><b>Pass Type:</b><span style="font-weight: 400;"> All Access, Main Conference, Main Conference Plus, Digital</span></p> <p><b>Session Type:</b><span style="font-weight: 400;"> Keynote</span></p> <p> </p> <p><span style="font-weight: 400;">Tuesday, October 22 | 9:05am – 9:30am</span></p> <p><a href="https://schedule.contentmarketingworld.com/session/keynote/905447" target="_blank" rel="noopener"><b>Keynote – The Rise of the Writer</b></a></p> <p><b>Speaker: </b><a href="https://schedule.contentmarketingworld.com/speaker/handley-ann/49466" target="_blank" rel="noopener"><span style="font-weight: 400;">Ann Handley</span></a><span style="font-weight: 400;"> (MarketingProfs)</span></p> <p><b>Location:</b><span style="font-weight: 400;"> CMWorld Keynote Stage</span></p> <p><b>Pass Type:</b><span style="font-weight: 400;"> All Access, Main Conference, Main Conference Plus, Digital</span></p> <p><b>Session Type:</b><span style="font-weight: 400;"> Keynote</span></p> <p> </p> <p><span style="font-weight: 400;">Tuesday, October 22 | 10:00am – 10:10am</span></p> <p><a href="https://schedule.contentmarketingworld.com/session/3-keys-for-telling-compelling-content-stories-with-surveys/908771" target="_blank" rel="noopener"><b>3 Keys for Telling Compelling Content Stories with Surveys</b></a></p> <p><b>Speakers: </b><a href="https://schedule.contentmarketingworld.com/speaker/linn-michele/75676" target="_blank" rel="noopener"><span style="font-weight: 400;">Michele Linn</span></a><span style="font-weight: 400;"> (Mantis Research), </span><a href="https://schedule.contentmarketingworld.com/speaker/cheevers-tony/77394" target="_blank" rel="noopener"><span style="font-weight: 400;">Tony Cheevers</span></a><span style="font-weight: 400;"> (Researchscape International)</span></p> <p><b>Location:</b><span style="font-weight: 400;"> Expo Hall Stage</span></p> <p><b>Pass Type:</b><span style="font-weight: 400;"> All Access, Main Conference, Main Conference Plus, Digital</span></p> <p><b>Audience Level:</b><span style="font-weight: 400;"> Intermediate</span></p> <p><b>Conference Theme:</b><span style="font-weight: 400;"> B2B & B2C</span></p> <p><b>Session Type:</b><span style="font-weight: 400;"> Tech Talk</span></p> <p><b>Track:</b><span style="font-weight: 400;"> Tech Talks</span></p> <p> </p> <p><span style="font-weight: 400;">Tuesday, October 22 | 10:20am – 11:00am</span></p> <p><a href="https://schedule.contentmarketingworld.com/session/building-a-community-through-thought-leadership/905231" target="_blank" rel="noopener"><b>Building a Community Through Thought Leadership</b></a></p> <p><b>Speaker: </b><a href="https://schedule.contentmarketingworld.com/speaker/ngome-michelle/62695" target="_blank" rel="noopener"><span style="font-weight: 400;">Michelle Ngome</span></a><span style="font-weight: 400;"> (African American Marketing Association)</span></p> <p><b>Location:</b><span style="font-weight: 400;"> Room 30AB</span></p> <p><b>Pass Type:</b><span style="font-weight: 400;"> All Access, Main Conference, Main Conference Plus, Digital</span></p> <p><b>Audience Level:</b><span style="font-weight: 400;"> Intermediate</span></p> <p><b>Conference Theme:</b><span style="font-weight: 400;"> B2B & B2C</span></p> <p><b>Session Type:</b><span style="font-weight: 400;"> Session</span></p> <p><b>Track:</b><span style="font-weight: 400;"> Teams & Culture</span></p> <p> </p> <p><span style="font-weight: 400;">Tuesday, October 22 | 12:00pm – 12:30pm</span></p> <p><a href="https://schedule.contentmarketingworld.com/session/how-to-master-your-marketing-3-blueprints-to-create-the-content-your-audience-craves/908044" target="_blank" rel="noopener"><b>How to Master Your Marketing: 3 Blueprints to Create the Content Your Audience Craves</b></a></p> <p><b>Speakers: </b><a href="https://schedule.contentmarketingworld.com/speaker/baez-josh/75220" target="_blank" rel="noopener"><span style="font-weight: 400;">Josh Baez</span></a><span style="font-weight: 400;"> (NetLine), </span><a href="https://schedule.contentmarketingworld.com/speaker/fortino-david/50883" target="_blank" rel="noopener"><span style="font-weight: 400;">David Fortino</span></a><span style="font-weight: 400;"> (NetLine)</span></p> <p><b>Location:</b><span style="font-weight: 400;"> Room 29CD</span></p> <p><b>Pass Type:</b><span style="font-weight: 400;"> All Access, Main Conference, Main Conference Plus, Digital</span></p> <p><b>Audience Level:</b><span style="font-weight: 400;"> Beginner</span></p> <p><b>Conference Theme:</b><span style="font-weight: 400;"> B2B</span></p> <p><b>Session Type:</b><span style="font-weight: 400;"> Sponsored Session</span></p> <p><b>Track:</b><span style="font-weight: 400;"> Partner Solution Sessions</span></p> <p> </p> <p><span style="font-weight: 400;">Tuesday, October 22 | 2:10pm – 2:50pm</span></p> <p><a href="https://schedule.contentmarketingworld.com/session/the-high-stakes-of-b2b-content-strategy/903864" target="_blank" rel="noopener"><b>The high stakes of B2B content strategy</b></a></p> <p><b>Speakers: </b><a href="https://schedule.contentmarketingworld.com/speaker/claffey-david/75667" target="_blank" rel="noopener"><span style="font-weight: 400;">David Claffey</span></a><span style="font-weight: 400;"> (ServiceNow), </span><a href="https://schedule.contentmarketingworld.com/speaker/riemer-jonathan/75668" target="_blank" rel="noopener"><span style="font-weight: 400;">Jonathan Riemer</span></a><span style="font-weight: 400;"> (ServiceNow)</span></p> <p><b>Location:</b><span style="font-weight: 400;"> Room 30AB</span></p> <p><b>Pass Type:</b><span style="font-weight: 400;"> All Access, Main Conference, Main Conference Plus, Digital</span></p> <p><b>Audience Level:</b><span style="font-weight: 400;"> Intermediate</span></p> <p><b>Conference Theme:</b><span style="font-weight: 400;"> B2B</span></p> <p><b>Session Type:</b><span style="font-weight: 400;"> Session</span></p> <p><b>Track:</b><span style="font-weight: 400;"> Teams & Culture</span></p> <p> </p> <p><span style="font-weight: 400;">Wednesday, October 23 | 8:25am – 8:55am</span></p> <p class="sb5-session-page-title"><strong><a href="https://schedule.contentmarketingworld.com/session/how-i-failed-my-way-to-winning-content-marketing-project-of-the-year/908382" target="_blank" rel="noopener">How I Failed My Way to Winning Content Marketing Project Of the Year</a></strong></p> <p><b>Speaker: </b><a href="https://schedule.contentmarketingworld.com/speaker/leu-melissa/77316" target="_blank" rel="noopener"><span style="font-weight: 400;">Melissa Leu</span></a><span style="font-weight: 400;"> (Salesforce)</span></p> <p><b>Location:</b><span style="font-weight: 400;"> CMWorld Keynote Stage</span></p> <p><b>Pass Type:</b><span style="font-weight: 400;"> All Access, Main Conference, Main Conference Plus, Digital</span></p> <p><b>Session Type:</b><span style="font-weight: 400;"> Keynote</span></p> <p> </p> <p><span style="font-weight: 400;">Wednesday, October 23 | 10:10am – 10:50am</span></p> <p><a href="https://schedule.contentmarketingworld.com/session/curb-your-content-building-a-global-content-strategy-in-the-age-of-generative-ai/904640" target="_blank" rel="noopener"><b>Curb your content – Building a global content strategy in the age of generative AI</b></a></p> <p><b>Speakers: </b><a href="https://schedule.contentmarketingworld.com/speaker/garcia-ken/75661" target="_blank" rel="noopener"><span style="font-weight: 400;">Ken Garcia</span></a><span style="font-weight: 400;"> (AWS), </span><a href="https://schedule.contentmarketingworld.com/speaker/sharifi-royna/75662" target="_blank" rel="noopener"><span style="font-weight: 400;">Royna Sharifi</span></a><span style="font-weight: 400;"> (AWS)</span></p> <p><b>Location:</b><span style="font-weight: 400;"> Room 30DE</span></p> <p><b>Pass Type:</b><span style="font-weight: 400;"> All Access, Main Conference, Main Conference Plus, Digital</span></p> <p><b>Audience Level:</b><span style="font-weight: 400;"> Intermediate</span></p> <p><b>Conference Theme:</b><span style="font-weight: 400;"> B2B</span></p> <p><b>Session Type:</b><span style="font-weight: 400;"> Session</span></p> <p><b>Track:</b><span style="font-weight: 400;"> Content Creation & Development</span></p> <p> </p> <p><span style="font-weight: 400;">Wednesday, October 23 | 10:10am – 10:50am</span></p> <p><a href="https://schedule.contentmarketingworld.com/session/confessions-of-a-marketing-baddie-taking-over-for-the-99-and-2000s-an-individual-contributors-guide-to-influencing-the-influential-at-your-company/908722" target="_blank" rel="noopener"><b>Confessions of a Marketing Baddie: Taking Over for the ’99 and 2000s – An Individual Contributor’s Guide to Influencing the Influential at Your Company</b></a></p> <p><b>Speaker: </b><a href="https://schedule.contentmarketingworld.com/speaker/wise-amanda/77371" target="_blank" rel="noopener"><span style="font-weight: 400;">Amanda Wise</span></a><span style="font-weight: 400;"> (SAS)</span></p> <p><b>Location:</b><span style="font-weight: 400;"> Room 31C</span></p> <p><b>Pass Type:</b><span style="font-weight: 400;"> All Access, Main Conference, Main Conference Plus, Digital</span></p> <p><b>Audience Level:</b><span style="font-weight: 400;"> Intermediate</span></p> <p><b>Conference Theme:</b><span style="font-weight: 400;"> B2B & B2C</span></p> <p><b>Session Type:</b><span style="font-weight: 400;"> Session</span></p> <p><strong>Track:</strong> Social Media/Influencer Marketing</p> <p> </p> <p><span style="font-weight: 400;">Wednesday, October 23 | 11:00am – 11:40am</span></p> <p><a href="https://schedule.contentmarketingworld.com/session/from-yawn-to-fun-building-personality-with-a-b2b-voice-while-being-bad-at-rhyming/904643" target="_blank" rel="noopener"><b>From Yawn to Fun: Building personality with a B2B voice while being bad at rhyming</b></a></p> <p><b>Speakers: </b><a href="https://schedule.contentmarketingworld.com/speaker/baker-emily/70426" target="_blank" rel="noopener"><span style="font-weight: 400;">Emily Baker</span></a><span style="font-weight: 400;"> (General Motors Financial), </span><a href="https://schedule.contentmarketingworld.com/speaker/hale-brian/70428" target="_blank" rel="noopener"><span style="font-weight: 400;">Brian Hale</span></a><span style="font-weight: 400;"> (General Motors Financial), </span><a href="https://schedule.contentmarketingworld.com/speaker/hendon-scooter/70505" target="_blank" rel="noopener"><span style="font-weight: 400;">Scooter Hendon</span></a><span style="font-weight: 400;"> (General Motors Financial)</span></p> <p><b>Location:</b><span style="font-weight: 400;"> Sails Pavilion</span></p> <p><b>Pass Type:</b><span style="font-weight: 400;"> All Access, Main Conference, Main Conference Plus, Digital</span></p> <p><b>Audience Level:</b><span style="font-weight: 400;"> Intermediate</span></p> <p><b>Conference Theme:</b><span style="font-weight: 400;"> B2B</span></p> <p><b>Session Type:</b><span style="font-weight: 400;"> Session</span></p> <p><b>Track:</b><span style="font-weight: 400;"> Content Strategy</span></p> <p> </p> <p><span style="font-weight: 400;">Wednesday, October 23 | 11:50am – 12:30pm</span></p> <p><a href="https://schedule.contentmarketingworld.com/session/from-vision-to-velocity-adobes-secret-to-crafting-compelling-narratives-at-scale/904766" target="_blank" rel="noopener"><b>From Vision to Velocity: Adobe’s Secret to Crafting Compelling Narratives at Scale</b></a></p> <p><b>Speakers: </b><a href="https://schedule.contentmarketingworld.com/speaker/st-andrew-geena/75530" target="_blank" rel="noopener"><span style="font-weight: 400;">Geena St. Andrew</span></a><span style="font-weight: 400;"> (Adobe), </span><a href="https://schedule.contentmarketingworld.com/speaker/dibble-lena/75531" target="_blank" rel="noopener"><span style="font-weight: 400;">Lena Dibble</span></a><span style="font-weight: 400;"> (Adobe)</span></p> <p><b>Location:</b><span style="font-weight: 400;"> Room 30DE</span></p> <p><b>Pass Type:</b><span style="font-weight: 400;"> All Access, Main Conference, Main Conference Plus, Digital</span></p> <p><b>Audience Level:</b><span style="font-weight: 400;"> Intermediate</span></p> <p><b>Conference Theme:</b><span style="font-weight: 400;"> B2B</span></p> <p><b>Session Type:</b><span style="font-weight: 400;"> Session</span></p> <p><b>Track:</b><span style="font-weight: 400;"> Content Creation & Development</span></p> <p> </p> <p><span style="font-weight: 400;">Wednesday, October 23 | 2:10pm – 2:50pm</span></p> <p><a href="https://schedule.contentmarketingworld.com/session/building-a-better-buyers-journey-how-to-create-content-your-customers-cant-resist/905259" target="_blank" rel="noopener"><b>Building a Better Buyer’s Journey: How to Create Content Your Customers Can’t Resist</b></a></p> <p><b>Speaker: </b><a href="https://schedule.contentmarketingworld.com/speaker/orlando-wert-ali/50274" target="_blank" rel="noopener"><span style="font-weight: 400;">Ali Orlando Wert</span></a><span style="font-weight: 400;"> (Consultant & Strategist, Ali Wert Marketing)</span></p> <p><b>Location:</b><span> Sails Pavilion</span></p> <p><b>Pass Type:</b><span style="font-weight: 400;"> All Access, Main Conference, Main Conference Plus, Digital</span></p> <p><b>Audience Level:</b><span style="font-weight: 400;"> Intermediate</span></p> <p><b>Conference Theme:</b><span style="font-weight: 400;"> B2B</span></p> <p><b>Session Type:</b><span style="font-weight: 400;"> Session</span></p> <p><b>Track:</b><span style="font-weight: 400;"> Content Strategy</span></p> <p> </p> <p><span style="font-weight: 400;">Wednesday, October 23 | 3:00pm – 3:40pm</span></p> <p><a href="https://schedule.contentmarketingworld.com/session/the-art-of-authentic-influence-creating-thought-leadership-that-doesnt-suck/904520" target="_blank" rel="noopener"><b>The Art of Authentic Influence: Creating Thought Leadership That Doesn’t Suck</b></a></p> <p><b>Speaker: </b><a href="https://schedule.contentmarketingworld.com/speaker/naslund-amber/54303" target="_blank" rel="noopener"><span style="font-weight: 400;">Amber Naslund</span></a><span style="font-weight: 400;"> (LinkedIn)</span></p> <p><b>Location:</b><span style="font-weight: 400;"> Room 30DE</span></p> <p><b>Pass Type:</b><span style="font-weight: 400;"> All Access, Main Conference, Main Conference Plus, Digital</span></p> <p><b>Audience Level:</b><span style="font-weight: 400;"> Intermediate</span></p> <p><b>Conference Theme:</b><span style="font-weight: 400;"> B2B</span></p> <p><b>Session Type:</b><span style="font-weight: 400;"> Session</span></p> <p><b>Track:</b><span style="font-weight: 400;"> Content Creation & Development</span></p> <p> </p> <p><span style="font-weight: 400;">Of course what better way to top off the event than with wisdom from our own Debbie Friez who will be presenting on …….</span></p> <p><span style="font-weight: 400;">Wednesday, October 23 | 3:00pm – 3:40pm</span></p> <p><a href="https://schedule.contentmarketingworld.com/session/the-influencer-marketing-dream-team/908674" target="_blank" rel="noopener"><b>The Influencer Marketing Dream Team</b></a></p> <p><b>Speaker: </b><a href="https://schedule.contentmarketingworld.com/speaker/friez-debbie/77355" target="_blank" rel="noopener"><span style="font-weight: 400;">Debbie Friez</span></a><span style="font-weight: 400;"> (TopRank Marketing)</span></p> <p><b>Location:</b><span style="font-weight: 400;"> Room 31C</span></p> <p><b>Pass Type:</b><span style="font-weight: 400;"> All Access, Main Conference, Main Conference Plus, Digital</span></p> <p><b>Audience Level:</b><span style="font-weight: 400;"> Intermediate</span></p> <p><b>Conference Theme:</b><span style="font-weight: 400;"> B2B</span></p> <p><b>Session Type:</b><span style="font-weight: 400;"> Session</span></p> <p><b>Track:</b><span style="font-weight: 400;"> Social Media/Influencer Marketing</span></p> <p><span style="font-weight: 400;">We’re excited to connect with like-minded B2B marketers who love all things content marketing and hope to see you at some of the sessions above. </span></p> <p><span style="font-weight: 400;">Be sure to connect with <a href="https://www.linkedin.com/in/donna-robinson-505b12">Donna Robinson</a>, <a href="https://www.linkedin.com/in/dfriez">Debbie Friez,</a> or <a href="https://www.linkedin.com/in/ryanarnholt/">me</a> online or at the event. </span></p> </div> <div class="blog-details-content-author"> <div class="image"> <img data-del="avatar" src='https://www.toprankmarketing.com/wp-content/uploads/2024/03/Ryan-Arnholt-360x360-1-150x150.jpg' class='avatar pp-user-avatar avatar-144 photo ' height='144' width='144'/> </div> <span class="label t-caption">About the author</span> <p class="bio t-paragraph t-paragraph--small is-condensed">Ryan Arnholt is passionate about the power of great content, and has spent the last 20+ years leading growth for B2B brands large and small through content, social, search and media initiatives. He likes to open a discussion with humor, but backs that up with compelling and precise data pretty much most of the time. He lives in St. Paul, Minnesota with a wild and crazy family, two cats, a bearded dragon and the requisite companion cockroach farm. He's run a marathon a year since 2007 and just can't shake the vice.</p> </div> <div class="blog-details-content-categories"> <a class="blog-details-content-category blog-details-content-category--category" data-type="category" data-id="256" href="/?_sft_category=b2b">B2B Marketing</a> <a class="blog-details-content-category blog-details-content-category--category" data-type="category" data-id="257" href="/?_sft_category=content-marketing">Content Marketing</a> </div> </div> </div> </div> </section> <section class="l-section l-section--blog-featured-posts is-white"> <div class="l-wrapper l-wrapper--normal"> <div class="featured-hld"> <div class="featured__top"> <h2 class="featured__title t-heading t-heading--h3">Keep reading</h2> <div class="featured__text-hld"> <div class="featured__text t-subheading t-subheading--small"> From our award-winning B2B marketing blog to conversations with top influencers and eBooks, check out TopRank Marketing's latest resources to drive connection, 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15 Sessions We’re Looking Forward to at Content Marketing World 2024 – TopRank® Marketing