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An Assessment of Media and Communication Students’ Entrepreneurial Intention in Media Entrepreneurship: A Case of Monash University, Australia | Australian Academy of Business and Economics Review
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A survey was conducted at Monash University, Australia. The respondents of this research were the postgraduate students who were studying communication and media at Monash University, Australia. The study selected 90 samples using purposive sampling techniques. The theory of Planned Behaviour as well as Shapero’s Entrepreneurial Event Model were used to explain the entrepreneurial intentions of the students. The regression method was used in order to examine factors influencing the entrepreneurial intention of the students. More so, to determine how students differ on their entrepreneurial intentions, analysis of variance has been employed. The results show that awareness, feasibility, and self-efficacy have a positive relationship with the entrepreneurial intentions of media industries. Future research can be done by taking data from wider ranges of locations, which will provide more comprehensive and reliable results regarding students’ intentions toward media entrepreneurship. Keywords: Entrepreneurial Intention; Media Entrepreneurship; Media Entrepreneur Australian Academy of Business and Economics Review, vol 5, issue 2, July 2019, pp 63-73"/> <meta name="DC.Format" scheme="IMT" content="application/pdf"/> <meta name="DC.Identifier" content="181"/> <meta name="DC.Identifier.URI" content="https://journalshosting.com/aabljournals/index.php/aaber/article/view/181"/> <meta name="DC.Language" scheme="ISO639-1" content="en"/> <meta name="DC.Rights" content="Copyright (c) 2023 Tanvir Hussain Himel"/> <meta name="DC.Rights" content="https://creativecommons.org/licenses/by/4.0"/> <meta name="DC.Source" content="Australian Academy of Business and Economics Review"/> <meta name="DC.Source.ISSN" content="2205-6726"/> <meta name="DC.Source.Issue" content="2"/> <meta name="DC.Source.Volume" content="5"/> <meta name="DC.Source.URI" content="https://journalshosting.com/aabljournals/index.php/aaber"/> <meta name="DC.Subject" xml:lang="en" content="Entrepreneurial Intention"/> <meta name="DC.Subject" xml:lang="en" content="Media Entrepreneurship"/> <meta name="DC.Subject" xml:lang="en" content="Media Entrepreneur"/> <meta name="DC.Title" content="An Assessment of Media and Communication Students’ Entrepreneurial Intention in Media Entrepreneurship: A Case of Monash University, Australia"/> <meta name="DC.Type" content="Text.Serial.Journal"/> <meta name="DC.Type.articleType" content="Articles"/> <meta name="gs_meta_revision" content="1.1"/> <meta name="citation_journal_title" content="Australian Academy of Business and Economics Review"/> <meta name="citation_journal_abbrev" content="AABER"/> <meta name="citation_issn" content="2205-6726"/> <meta name="citation_author" content="Tanvir Hussain Himel"/> <meta name="citation_title" content="An Assessment of Media and Communication Students’ Entrepreneurial Intention in Media Entrepreneurship: A Case of Monash University, Australia"/> <meta name="citation_language" content="en"/> <meta 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<div class="list-group-item date-published"> <strong>Published:</strong> Jan 25, 2023 </div> <div class="list-group-item keywords"> <strong> Keywords:</strong> <div class=""> <span class="value"> Entrepreneurial Intention Media Entrepreneurship Media Entrepreneur </span> </div> </div> </div> </section><!-- .article-sidebar --> <div class="col-md-8"> <section class="article-main"> <h2 class="sr-only">Main Article Content</h2> <div class="authors"> <div class="author"> <strong>Tanvir Hussain Himel</strong> </div> </div> <div class="article-summary" id="summary"> <h2>Abstract</h2> <div class="article-abstract"> <p>The aim of the research is to examine students’ entrepreneurial intentions. A survey was conducted at Monash University, Australia. The respondents of this research were the postgraduate students who were studying communication and media at Monash University, Australia. The study selected 90 samples using purposive sampling techniques. The theory of Planned Behaviour as well as Shapero’s Entrepreneurial Event Model were used to explain the entrepreneurial intentions of the students. The regression method was used in order to examine factors influencing the entrepreneurial intention of the students. More so, to determine how students differ on their entrepreneurial intentions, analysis of variance has been employed. The results show that awareness, feasibility, and self-efficacy have a positive relationship with the entrepreneurial intentions of media industries. Future research can be done by taking data from wider ranges of locations, which will provide more comprehensive and reliable results regarding students’ intentions toward media entrepreneurship.</p><br /> <p><strong>Keywords: </strong>Entrepreneurial Intention; Media Entrepreneurship; Media Entrepreneur</p><br /> <p><strong>Australian Academy of Business and Economics Review, vol 5, issue 2, July 2019, pp 63-73</strong></p> </div> </div> </section><!-- .article-main --> <section class="article-more-details"> <h2 class="sr-only">Article Details</h2> <div class="panel panel-default issue"> <div class="panel-heading"> Issue </div> <div class="panel-body"> <a class="title" href="https://journalshosting.com/aabljournals/index.php/aaber/issue/view/31"> Vol. 5 No. 2 (2019) </a> </div> </div> <div class="panel panel-default section"> <div class="panel-heading"> Section </div> <div class="panel-body"> Articles </div> </div> <div class="panel panel-default copyright"> <div class="panel-body"> <a rel="license" href="https://creativecommons.org/licenses/by/4.0/"><img alt="Creative Commons License" src="//i.creativecommons.org/l/by/4.0/88x31.png" /></a><p>This work is licensed under a <a rel="license" href="https://creativecommons.org/licenses/by/4.0/">Creative Commons Attribution 4.0 International License</a>.</p> </div> </div> </section><!-- .article-details --> </div><!-- .col-md-8 --> </div><!-- .row --> </article> </div><!-- .page --> </main> <aside id="sidebar" class="pkp_structure_sidebar left col-xs-12 col-sm-2 col-md-4" role="complementary" aria-label="Sidebar"> <div class="pkp_block block_custom" id="customblock-aaber-submission-site"> <h2 class="title">AABER Submission Site</h2> <div class="content"> <p>Please make a submission by using the "<strong>MAKE A SUBMISSION</strong>" link below. <u>You may not receive any notification of your submission in your email</u>. 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