Plan | Product Consultancy Website Design

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data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2021/09/Plan-case-study-banner-1.png"></div> <div class="image pnp-bg visible-xs" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2021/09/plan-mobile-test.jpg"></div> <div class="inner" data-scrollax="properties: { 'opacity': 1, 'translateY': '30%' }"> <h1 class="sub-heading animate-letters" style="opacity: 0;">Plan</h1> <h2 class="heading heading1 animate-letters" style="opacity: 0;">A dynamic WordPress website for an established product consultancy</h2> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -case_study_intro v-padding " style=""> <div class="inner"> <div class="content" data-pnp-animate="fadeInLeft" data-pnp-animation-delay=".6s"> <p><span style="font-weight: 400;">Plan is a product strategy consultancy that helps tech companies to navigate the product innovation process.</span></p> <p>They needed a polished new website that would represent them at their best to new clients and provide the Plan team with the flexibility to manage and edit their own website.</p> </div> <dl class="points" data-pnp-animate="fadeInLeft" data-pnp-animation-delay=".9s"> <dt class="title">Lead time:</dt> <dd class="text">12 Weeks</dd> <dt class="title">Sector:</dt> <dd class="text">Consultancy</dd> <dt class="title">Target Type:</dt> <dd class="text">B2B</dd> <dt class="title">Website Goal:</dt> <dd class="text">Refresh the design & generate new business</dd> <dt class="title">Services:</dt> <dd class="text">Web Design, Web Development, Digital Marketing</dd> </dl> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-base-grey" style=" background-color: #293038;"> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -collage -image_inset " style="padding-top: 5% !important; padding-bottom: 5% !important;"> <div class="image-container"> <img class="image scroll-reveal-collage image_0" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%201080'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2021/09/homepage-6-1.jpg" alt="" height="1080" width="1920" /> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " data-pnp-equate-height=".equalise" data-resize-mobile="false" style=" "> <div class=" container-fluid "> <div class="row no-gutter fifty-fifty-layout" data-pnp-equate-height=".equalise"> <div class="col-xs-12 col-left-side col-sm-6 equalise"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20960%201080'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2021/09/Plan-orange-phone.jpg" alt="" height="1080" width="960" /> </section> </div> <div class="col-xs-12 col-right-side col-sm-6 equalise"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20960%201080'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2021/09/Plan-grey-phone.png" alt="" height="1080" width="960" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -two_columns v-padding" style=" padding-bottom: 0%;"> <div class="inner"> <dl class="list" data-pnp-animate="fadeInLeft"> <dt class="title">Scope</dt> <dd class="content"><ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Adobe XD Wireframe Prototypes</span></li> <li><span style="font-weight: 400;">Adobe XD Design Prototypes</span></li> <li><a href="https://www.plugandplaydesign.co.uk/wordpress-agency-london/"><span style="font-weight: 400;">WordPress Development</span></a></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Pipedrive CRM Integration</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Multi-site 301 Redirect Strategy</span></li> </ul> </dd> </dl> <dl class="list" data-pnp-animate="fadeInLeft" data-pnp-animation-delay=".15s"> <dt class="title">Resource</dt> <dd class="content"><ul> <li style="font-weight: 400;"><span style="font-weight: 400;">1 x Project Manager</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">1 x Web Designer</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">1 x Frontend Developer</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">1 x Backend Developer</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">1 x Quality Assurance Tester</span></li> <li>1 x Digital Marketing Specialist</li> </ul> </dd> </dl> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%201683'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2021/09/home-full.jpg" alt="" height="1683" width="1920" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%201080'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2021/09/Plan-team-image.jpg" alt="" height="1080" width="1920" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large" style=""> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading8">Our approach</h2> <p><span style="font-weight: 400;">We delivered an interactive and engaging website to communicate Plan’s key messages. We used hover effects and interactions to elevate the design and add depth. </span></p> <p>Plan had limited visual assets for their brand so we focused on producing a range of non-photographic components as part of the design process.</p> <p>Plan’s content is one of their greatest assets and presented a huge opportunity for them to share their expertise. We collaborated with the team to showcase their thought leadership content and make it accessible for their audience to find, search and filter throughout the site.</p> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-base-grey" style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12">  <section class="component component-showcase -showcase_wide_image" style=""> <div class="inner v-padding text-dark" style=""> <div class="showcase-container"> <div class="image-container -drop-shadow"> <img class="image scroll-reveal-collage image_0" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201298%20730'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2021/09/how-we-do-it-plan.png" alt="" height="730" width="1298" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Animated touchpoints </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>We used subtle animations throughout the site to add depth to the design.</p> </div> </div> </div> </div> <div class="inner v-padding text-dark" style=""> <div class="showcase-container"> <div class="image-container -drop-shadow"> <img class="image scroll-reveal-collage image_1" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%201080'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2021/09/perspective.jpg" alt="" height="1080" width="1920" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Perspective magazine </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p><span style="font-weight: 400;">We used issuu to embed Plan’s magazine within the website.</span></p> </div> </div> </div> </div> <div class="inner v-padding text-dark" style=""> <div class="showcase-container"> <div class="image-container -drop-shadow"> <img class="image scroll-reveal-collage image_2" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%201080'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2021/09/featured-views.jpg" alt="" height="1080" width="1920" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Colour coded content </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p><span style="font-weight: 400;">Following Plan’s brand guidelines, we used colour to segment Plan’s website content and signpost the user journey.</span></p> </div> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%201683'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2021/09/views-full.jpg" alt="" height="1683" width="1920" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large text-dark" style=" padding-top: 20%;padding-bottom: 10%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading8">Multi-site 301 strategy</h2> <p>Upon inspection of Plan’s digital footprint, our team identified a number of duplicate live content pages hosted outside of the main Plan domain. We implemented a 301 strategy across 2 domains to provide a consistent user experience and optimise the performance of content.</p> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -collage -image_inset " style=""> <div class="image-container"> <img class="image scroll-reveal-collage image_0" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201640%20960'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2021/09/expertise-plan.png" alt="" height="960" width="1640" /> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-base-grey" style=" "> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> 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