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src="https://uploads.digital-business-lab.com/wp-content/uploads/2020/04/15145103/Bon-Parfumeur-top-banner-2.jpg" draggable="false" /> <img class="hero-image tablet-image img-fluid" src="https://uploads.digital-business-lab.com/wp-content/uploads/2020/04/15145103/Bon-Parfumeur-top-banner-2.jpg" draggable="false" /> <img class="hero-image mobile-image img-fluid" src="https://uploads.digital-business-lab.com/wp-content/uploads/2020/04/15145103/Bon-Parfumeur-top-banner-2.jpg" draggable="false" /></div><div class="container"><div class="single-header"> <a class="backto" href="https://digital-business-lab.com/projects/"> <i class="fas fa-angle-left"></i> Back to Our Projects </a><div class="project-meta"><span class="client">Bon Parfumeur — </span>Lane Crawford Pop-up event 2019</div><h1>Influencer video marketing to boost exposure in new market</h1><div class="project-services services"><ul><li><a href="https://digital-business-lab.com/influencer-marketing/" title="View influencer marketing projects">Influencer Marketing</a></li><li><a href="https://digital-business-lab.com/video-production/" title="View video production & live streaming projects">Video Production & Live Streaming</a></li></ul></div></div><div class="post-content"><div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="wpb_video_widget wpb_content_element vc_clearfix vc_video-aspect-ratio-169 vc_video-el-width-100 vc_video-align-left" ><div class="wpb_wrapper"><div class="wpb_video_wrapper"><iframe title="BON PARFUMEUR - Pop Up Store with KOL Activation - 2019" src="https://player.vimeo.com/video/341296109?autoplay=1&dnt=1&app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write"></iframe></div></div></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-10 vc_col-md-3 vc_col-sm-offset-1"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element" ><div class="wpb_wrapper"><h2>The Brief</h2><p>Bon Parfumeur planned to launch a pop-up store at Lane Crawford to boost brand visibility in their new market Hong Kong. The client challenged DBL to set the whole influencer video marketing campaign in motion within 2 weeks.</p></div></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-10 vc_col-md-offset-1 vc_col-md-6 vc_col-sm-offset-1"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element" ><div class="wpb_wrapper"><h2>The Solution</h2><p>DBL carried out an influencer video marketing campaign to create buzz for the new pop-up store and raise brand awareness. Apart from activating local influencers that fit specific client criteria, said KOLs were also invited to experience the pop-up event in person and receive their products as part of the win-win partnership. Our in-house video production team then created an event highlight video for the client to share and enrich their social media content.</p></div></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-10 vc_col-sm-offset-1"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_sep_color_grey wpb_content_element bb_custom_1586254885002 vc_separator-has-text" ><span class="vc_sep_holder vc_sep_holder_l"><span class="vc_sep_line"></span></span><h4>KOL Campaign Management - Video Production</h4><span class="vc_sep_holder vc_sep_holder_r"><span class="vc_sep_line"></span></span></div><div class="wpb_single_image wpb_content_element vc_align_center wpb_content_element"><figure class="wpb_wrapper vc_figure"><div class="vc_single_image-wrapper vc_box_border_grey"><img fetchpriority="high" decoding="async" width="1000" height="633" src="https://uploads.digital-business-lab.com/wp-content/uploads/2020/04/15145106/Bon-Parfumeur-photo.jpg" class="vc_single_image-img attachment-full" alt="" title="Bon-Parfumeur-photo" srcset="https://uploads.digital-business-lab.com/wp-content/uploads/2020/04/15145106/Bon-Parfumeur-photo.jpg 1000w, https://uploads.digital-business-lab.com/wp-content/uploads/2020/04/15145106/Bon-Parfumeur-photo-300x190.jpg 300w, https://uploads.digital-business-lab.com/wp-content/uploads/2020/04/15145106/Bon-Parfumeur-photo-768x486.jpg 768w, https://uploads.digital-business-lab.com/wp-content/uploads/2020/04/15145106/Bon-Parfumeur-photo-576x365.jpg 576w, https://uploads.digital-business-lab.com/wp-content/uploads/2020/04/15145106/Bon-Parfumeur-photo-992x628.jpg 992w" sizes="(max-width: 1000px) 100vw, 1000px" /></div></figure></div><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element" ><div class="wpb_wrapper"><h2>The Results</h2></div></div><div class="circles-block wpb_content_element"><div class="circle-block active has-more"><div class="circle-inner"><div class="title">5 HK KOLs</div><div class="subtitle">activated</div></div><div class="separator"></div><div class="circle-more">for influencer video marketing campaign</div><div class="circle-separator"><div class="icon-angle-right"></div></div></div><div class="circle-block has-more"><div class="circle-inner"><div class="title">2.1K people</div><div class="subtitle">engaged</div></div><div class="separator"></div><div class="circle-more">with influencers' Instagram posts</div><div class="circle-separator"><div class="icon-angle-right"></div></div></div><div class="circle-block has-more"><div class="circle-inner"><div class="title">4.4K USD</div><div class="subtitle">total estimated media value</div></div><div class="separator"></div><div class="circle-more">from all influencer posts</div></div></div><div class="wpb_text_column wpb_content_element" ><div class="wpb_wrapper"><h2>Key Takeaways</h2><p>Influencer marketing has always been one of our expertise, however, this project was still challenging given the time restriction. Starting from the KOL identification stage to sharing the final video, DBL only had 2 weeks to complete the whole influencer video marketing campaign.</p><p class="p1">Finding the right profiles was complex due to unique client requirements. We needed to make sure the influencers match certain specialist topic, followers reach, engagement, audience demographic, etc. Furthermore, their availability was the deal-breaker, since one crucial part of the campaign involved KOLs physically attending the pop-up event held at a fixed date and time. Our first focus was to shortlist a large amount of micro-KOLs to increase our chance of finding the appropriate profile. Then, we target influencers interested in Win-Win partneship. As an incentive, we offered to each influencer their very own customised perfume along with the pop-up experience promised. DBL successfully ticked all the boxes with our seasoned expert in influencer campaigns and social influencer tool within the given time frame. As a result, the required four KOLs have all attended the pop-up event, together with one additional KOL .</p><p>Lastly, to generate interest in the brand and give more visibility to the pop-up store, our in-house video crew was on the site to capture every moment of the launch event. By sharing this clip that showcased influencers’ experience and Bon Parfumeur products, this acted as a motivation for the audience to visit the booth in person.</p></div></div></div></div></div></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="cta-block wpb_content_element"><div class="title">Increase exposure in new market with influencer video marketing!</div><div class="cta"> <a href="" class="btn btn-primary" title="Increase exposure in new market with influencer video marketing!">Contact Us</a></div></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-10 vc_col-sm-offset-1"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element" ><div class="wpb_wrapper"><h2>About Bon Parfumeur</h2></div></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-10 vc_col-md-3 vc_col-sm-offset-1"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="wpb_single_image wpb_content_element vc_align_left wpb_content_element bb_custom_1587958538397 bb_custom_1587958538399 bb_custom_1587958538401 bb_custom_1587958538402"><figure class="wpb_wrapper vc_figure"><div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" width="300" height="96" src="https://uploads.digital-business-lab.com/wp-content/uploads/2020/04/15145104/bon-parfumeur-logo-2-300x96.jpg" class="vc_single_image-img attachment-medium" alt="" title="bon-parfumeur-logo-2" srcset="https://uploads.digital-business-lab.com/wp-content/uploads/2020/04/15145104/bon-parfumeur-logo-2-300x96.jpg 300w, https://uploads.digital-business-lab.com/wp-content/uploads/2020/04/15145104/bon-parfumeur-logo-2.jpg 540w" sizes="(max-width: 300px) 100vw, 300px" /></div></figure></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-10 vc_col-md-offset-1 vc_col-md-6 vc_col-sm-offset-1"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element" ><div class="wpb_wrapper"><p>Bon Parfumeur is a unique perfume house based in France. Instead of designing products based on specific stories and concepts, they invite their consumers to add their own impressions of a perfume according to sentiments, memories and emotions.</p></div></div></div></div></div></div></div></div><div class="featured-projects"><h3>Featured Projects</h3><div class="post-grid thumbs-grid"><div class="row"><div class="col-sm-6 col-lg-4"><div class="thumb-item"><div class="featured-image"> <a href="https://digital-business-lab.com/projects/boost-worldwide-organic-engagement-on-social-media-through-impactful-content/" title="Boost worldwide social media engagement & corporate visibility through impactful content"><div class="item-image"><img width="450" height="250" src="https://uploads.digital-business-lab.com/wp-content/uploads/2021/09/10211222/oie_OoAayfyWhbqY-450x250.jpg" class="img-fluid" alt="" decoding="async" loading="lazy" /></div><div class="item-client">Alibaba Group</div><div class="item-title">Boost worldwide social media engagement & corporate visibility through impactful content</div> </a></div></div></div><div class="col-sm-6 col-lg-4"><div class="thumb-item"><div class="featured-image"> <a href="https://digital-business-lab.com/projects/localized-marketing-strategy-regional-instagram-account-launch/" title="Localized marketing strategy for regional Instagram account launch"><div class="item-image"><img width="450" height="250" src="https://uploads.digital-business-lab.com/wp-content/uploads/2020/06/15144948/20200424-INF-grid2-e1588149643798-450x250.jpg" class="img-fluid" alt="" decoding="async" loading="lazy" /></div><div class="item-client">INFINITI</div><div class="item-title">Localized marketing strategy for regional Instagram account launch</div> </a></div></div></div><div class="col-sm-6 col-lg-4"><div class="thumb-item"><div class="featured-image"> <a href="https://digital-business-lab.com/projects/introduce-new-luxury-product-via-influencer-marketing-on-little-red-book/" title="Luxury product launch leveraging influencer marketing on Little Red Book"><div class="item-image"><img width="450" height="250" src="https://uploads.digital-business-lab.com/wp-content/uploads/2020/02/21175645/oie_tI7Z6CtG4Esb-450x250.jpg" class="img-fluid" alt="" decoding="async" loading="lazy" /></div><div class="item-client">Dior</div><div class="item-title">Luxury product launch leveraging influencer marketing on Little Red Book</div> </a></div></div></div><div class="col-sm-6 d-none d-sm-flex d-lg-none"><div class="thumb-item"><div class="featured-image"> <a href="https://digital-business-lab.com/projects/raise-campaign-awareness-drive-donations-creative-video-content/" title="Raise campaign awareness and drive donations with creative video content"><div class="item-image"><img width="450" height="250" src="https://uploads.digital-business-lab.com/wp-content/uploads/2019/12/15145647/New-Project-450x250.jpg" class="img-fluid" alt="creative video content" decoding="async" loading="lazy" /></div><div 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