How to assemble a high-impact SaaS startup leadership team

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xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><circle cx="6.18" cy="17.82" r="2.18"/><path d="M4 4.44v2.83c7.03 0 12.73 5.7 12.73 12.73h2.83c0-8.59-6.97-15.56-15.56-15.56zm0 5.66v2.83c3.9 0 7.07 3.17 7.07 7.07h2.83c0-5.47-4.43-9.9-9.9-9.9z"/></svg> </a> </div> <main id="site-main" class="site-main outer site-main-post has-post-image"> <div class="feature-post-wrapper"> <article class="post-full post tag-membership-content tag-saas-leadership tag-leadership-strategy tag-hiring-talent "> <section class="post-full-content Membership content"> <header class="post-full-header"> <div class="post-full-header-wrapper"> <section class="post-full-meta"> <time class="post-full-meta-date" datetime=" 2024-06-21">21 June 2024</time> <span class="reading-time">6 min read</span> </section> <h1 class="post-full-title">Scaling your SaaS startup? How to assemble a high-impact leadership team</h1> <section class="post-full-meta"> <a href="/tag/membership-content/">Membership content</a> </section> <div class="post-author-with-linkedin-wrapper"> <div class="post-author-wrapper"> <section class="post-full-authors"> <section class="author-card"> <a href="/author/hope/"> <img class="author-profile-image" src="/content/images/size/w300/2024/06/1679015647867.jpeg" alt="Hope Horner" /> <section class="author-card-content"> <h4 class="author-card-name">Hope Horner</h4> <div class="post-full-footer-right"> <div class="author-card-button">Read More</div> </div> </section> </a> </section> </section> </div> </div> </div> <div class="post-full-image" style="background-image: url(/content/images/2024/06/steven-lelham-atSaEOeE8Nk-unsplash.jpg);"> </div> </header> <script> inArticleAdListDisabled = true; </script> <div class="post-content"> <p> <p>This article comes from <strong>Hope Horner</strong>’s insightful talk, ‘<em>Building effective leadership teams during times of high growth</em>’, at our <strong>2022 Women in SaaS Summit</strong>, check out her full presentation <a href="https://www.saasalliance.io/women-in-saas-summit-2/?_gl=1*1esufem*_up*MQ..*_ga*NDQwNDQ4NTI3LjE3MTg4ODYyMzQ.*_ga_227NRQHH28*MTcxODg4NjIzNC4xLjEuMTcxODg4NjI0NS4wLjAuMA..&wchannelid=r8ukxoexls&wmediaid=jgm36myipg"><strong><u>here</u></strong></a>.</p><hr><p></p><p>As someone who’s started and grown multiple companies, I know firsthand how crucial - yet challenging - it is to build an <a href="https://www.saasalliance.io/leadership-talent-and-global-scaling/" rel="noreferrer">effective leadership team</a> when your business is in hypergrowth mode. </p><p>At my current company Lemonlight, a video production platform for brands, we went through a <em>major</em> growth spurt in 2021, suddenly hiring over 100 new employees in just 18 months.</p><p>This explosive growth forced me to build out a strong leadership team from scratch. </p><p>To be honest, we made pretty much every mistake in the book initially, but we've learned a ton along the way about <a href="https://www.saasalliance.io/a-model-to-fast-track-new-hires-to-productivity/" rel="noreferrer">what it takes to hire</a> and enable managers who can guide your company through rapid expansion. </p><p>Today, I want to share some of those hard-learned lessons with you since having the <em>right</em> people in the <em>right</em> leadership roles is make-or-break when you're scaling fast. </p><p>So let's dive into how to get it right.</p><p><br></p><h2 id="the-importance-of-organizational-design"><strong>The importance of organizational design</strong></h2><h3 id=""></h3><p>One of the first things I had to wrap my head around was <a href="https://www.saasalliance.io/b2b-saas-the-right-org-structure-at-the-right-stage/" rel="noreferrer">organizational design</a>. </p><p>As an efficiency-loving, process-obsessed leader, the chaos and lack of structure that comes with hypergrowth used to drive me crazy. I constantly wanted to "fix" everything before moving on to the next phase. </p><p>But as the legendary Ben Horowitz says, </p><blockquote><em>"All organization designs are bad, since they will inherently optimize communication among some parts of the organization at the expense of others</em>." </blockquote><p>In other words, you can't have perfection - some dysfunction is inevitable. The key is to be intentional about how you structure your org.</p><p>That means first taking a hard look at where your biggest knowledge and capacity gaps exist as a leadership team, those are the areas where you’ll need to hire real strategic leadership.</p><div class="kg-card kg-callout-card kg-callout-card-purple"><div class="kg-callout-text">For example, at Lemonlight none of the co-founders had a strong technical background. So one of our first key executive hires was a VP of Technology who could provide that vision and build out the whole engineering team and process from scratch.</div></div> <aside class="gh-post-upgrade-cta"> <div class="gh-post-upgrade-cta-content" style="background-color: #15171A"> <h2>This post is for paying subscribers only</h2> <a class="gh-btn" data-portal="signup" href="#/portal/signup" style="color:#15171A">Subscribe now</a> <p><small>Already have an account? <a data-portal="signin" href="#/portal/signin">Sign in</a></small></p> </div> </aside> </p> </div> <aside class="post-upgrade-cta"> <div class="post-upgrade-cta-content"> <img src="/content/images/2024/04/SAAS-ICON.png" alt="SaaS Alliance icon" class="site-logo" /> <h2>Become a member to see the rest </h2> <p class="post-upgrade-cta-desc"> Certain pieces of content are only available to FoSaaS members and you’ve landed on one of them. To access tonnes of articles like this and more, get yourself signed up. </p> <div class="post-upgrade-buttons-wrapper"> <a class="button large primary" href="/signup/">Subscribe now</a> </div> <p><small>Already a member? Awesome <a href="/signin/">Sign in</a></small></p> </div> </aside> <aside class="post-upgrade-cta get-cert-cta" style="display:none;"> <div class="post-upgrade-cta-content"> <img src="/content/images/2024/04/SAAS-ICON.png" alt="SaaS Alliance icon" class="site-logo" /> <h2>Get product marketing certified.</h2> <p class="post-upgrade-cta-desc"> PMMC™ unleashes product marketers’ potential. Lauded by leading lights like Facebook and HubSpot, it offers expert insights, priceless tuition, and awesome resources. No topic missed. No page unturned. </p> <div class="post-upgrade-buttons-wrapper"> <a class="button large primary" href="https://certified.productmarketingalliance.com/p/product-marketing-certified-core" target="_blank">Get certified</a> </div> </div> </aside> <section class="post-full-authors post-full-authors-with-bio"> <section class="author-card"> <div class="post-full-authors-content"> <p>Written by: </p> </div> <a href="/author/hope/"> <img class="author-profile-image" src="/content/images/size/w300/2024/06/1679015647867.jpeg" alt="Hope Horner" /> <section class="author-card-content"> <h4 class="author-card-name">Hope Horner</h4> <p>CEO & Founder of Lemonlight One of Inc.'s 2023 and 2024 Top Female Founders and Top 25 Entrepreneurs to Watch, and featured in Pepperdine’s 40 Under 40.</p> <div class="post-full-footer-right"> <div class="author-card-button">Read More</div> </div> </section> </a> </section> </section> </section> <section class="subscribe-form"> <p>Get industry insights</p> <form data-members-form="subscribe"> <input data-members-email type="email" required="true" placeholder="youremail@example.com" /> <br> <button type="submit">Join</button> </form> </section> <aside class="read-next"> <aside class="read-more-wrap outer"> <header class="read-next-card-header"> <h3><span>More in</span> <a href="/tag/membership-content/">Membership content</a></h3> </header> <div class="read-more inner"> <article class="post-card"> <a class="post-card-image-link" href="/adobe-ai-transform-go-to-market-strategies/"> <img class="post-card-image" src="/content/images/size/w800/2024/11/adobe-ai-gtm-strategy.png" alt="How Adobe leverages AI to transform their go-to-market strategies" /> </a> <div class="post-card-content"> <div class="post-visibility-paid" href="/signin">Members-only</div> <a class="post-card-content-link" href="/adobe-ai-transform-go-to-market-strategies/"> <header class="post-card-header"> <h2 class="post-card-title">How Adobe leverages AI to transform their go-to-market strategies</h2> </header> <section class="post-card-excerpt"> <p>Learn how Adobe uses AI to boost their go-to-market strategies with smarter insights, dynamic pricing, and personalized marketing....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> </ul> <span class="reading-time">6 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/the-revolutionary-power-of-internal-branding/"> <img class="post-card-image" src="/content/images/size/w800/2024/11/internal-branding-product-marketing.png" alt="The revolutionary power of internal branding" /> </a> <div class="post-card-content"> <div class="post-visibility-paid" href="/signin">Members-only</div> <a class="post-card-content-link" href="/the-revolutionary-power-of-internal-branding/"> <header class="post-card-header"> <h2 class="post-card-title">The revolutionary power of internal branding</h2> </header> <section class="post-card-excerpt"> <p>John McKiernan shares how internal branding and storytelling helped him turn around the struggling launch of Jira Product Discovery. 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