Gualapack wins at Mediastars 2024 Awards with "Less is More" campaign

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</nav></div> </div> <div class="mobile-trigger"> <div class="inner"> <span class="line"></span> </div> </div> </div> </div> </div> </header></div> <div class="blog-wrap"> <div class="content-wrapper post"> <div class="blog-index"> <div class="hs-post"> <div class="post-title"> <h1><span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">Gualapack wins at Mediastars 2024 Awards with "Less is More" campaign</span></h1> </div> <div id="hs_cos_wrapper_module_163705657126648" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="post-image"><img src="https://gualapack.com/hubfs/Mediastars_3_EN.jpg" alt="Mediastars_3_EN" loading="lazy" style="max-width: 100%; height: auto;"></div> </div> <div class="post-body"> <span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text"><p><span>The innovative advertising campaign ‘Less is More’ won a prestigious award at the Mediastars 2024 Prize - the technical award for Italian advertising - by placing <span style="font-weight: bold;">first in the Indoor Press & Poster</span> category and winning a <span style="font-weight: bold;">Special Star for Graphic  Design</span>.</span></p> <p><span style="font-weight: bold;">The concept of the campaign is minimalism</span>, as demonstrated by the quote of the famous phrase by German architect Ludwig Mies van der Rohe: ‘less is more’. In this case, <span style="font-weight: bold;">it is the packaging that is minimal</span>: Gualapack's pouches are in fact a flexible and lightweight type of packaging with a reduced environmental impact in terms of waste and transport, compared to rigid packaging.<br>The visual uses the <span style="font-weight: bold;">hyperbole of the disappearance of packaging</span>, emphasising the concept whereby the pack is so light that it literally ‘disappears’, protecting  what really matters, the product.<br><br>Conceived by the communication agency <a href="https://eclettica-akura.com/" rel="noopener" target="_blank">Eclettica-Akura</a>, the campaign was created on the occasion of the 2023 Interpack trade fair and then applied to various communication materials, including the website and advertising pages. It is a multi-subject declined on three different themes - Food, Non Food and Coffee, testifying to the versatility of our packaging solutions.</p> <p><span>Olivia Erfurth, Global Marketing Manager of Gualapack, expressed pride and satisfaction with this achievement: ‘<em>The multi-subject “Less is More” campaign fully expresses our commitment to sustainable and lightweight packaging solutions. It was a bold choice to make our product ‘disappear’ in the visual, but it demonstrates the importance of content over container, in line with the minimalist philosophy</em>.’</span></p> <p>The official awarding of the Mediastars Star took place on 6 June 2024 at the awards evening-event of the 28th Mediastars , at the Auditorium San Fedele in Milan.</p> <p><img src="https://gualapack.com/hs-fs/hubfs/P1067001.jpg?width=2000&height=1123&name=P1067001.jpg" width="2000" height="1123" loading="lazy" alt="P1067001" style="height: auto; max-width: 100%; width: 2000px;" srcset="https://gualapack.com/hs-fs/hubfs/P1067001.jpg?width=1000&height=562&name=P1067001.jpg 1000w, https://gualapack.com/hs-fs/hubfs/P1067001.jpg?width=2000&height=1123&name=P1067001.jpg 2000w, https://gualapack.com/hs-fs/hubfs/P1067001.jpg?width=3000&height=1685&name=P1067001.jpg 3000w, https://gualapack.com/hs-fs/hubfs/P1067001.jpg?width=4000&height=2246&name=P1067001.jpg 4000w, https://gualapack.com/hs-fs/hubfs/P1067001.jpg?width=5000&height=2808&name=P1067001.jpg 5000w, https://gualapack.com/hs-fs/hubfs/P1067001.jpg?width=6000&height=3369&name=P1067001.jpg 6000w" sizes="(max-width: 2000px) 100vw, 2000px"></p> <p><a href="https://mediastars.it/finalisti-mediastars/less-is-more-frutti-di-bosco/" rel="noopener" target="_blank">https://mediastars.it/finalisti-mediastars/less-is-more-frutti-di-bosco/</a></p> <p> </p></span> </div> <div class="post-navigation"> <div class="prev"> <a href="/news/sustainable-packaging-news?hsLang=en" rel="prev"> <span class="arrow-prev"> <i class="fa fa-angle-left" aria-hidden="true"></i> </span> <span class="prev_link"> <span class="label">Previous</span> <span class="title">Sustainable Packaging News - Monomaterial Pouch</span> </span> </a> </div> <div class="next"> <a href="/news/single-dose-sunscreen-packaging?hsLang=en" rel="next"> <span class="next_link"> <span class="label">Next</span> <span class="title">The Leading Way of 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Gualapack wins at Mediastars 2024 Awards with "Less is More" campaign | Gualapack