Defining the Online Marketing Suite | Suresh Vital

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See what Forrester Research is saying about what the future holds for online marketers. Tomorrow's online marketing suite will:</p> <ul> <li>Enable a single view of the customer</li> <li>Make partner applications collaborative</li> <li>Simplify interactive marketing</li> </ul> <h2>About the Author</h2> <p>Suresh Vital, Forrester Senior Analyst, focuses his research on the changing role of marketing in an era of media fragmentation, increasing prevalence of addressable and interactive media, and fast-changing consumer behavior.</p> </div> <script type="text/javascript"> mboxCreate('offerlanding_copy','isol_id=158','offer_version=0'); </script>  </div> <div class="landing-sidebar">  <script type="text/javascript"> if(!shortlang){ var shortlang = "en_us"; } if(!epi_offer_product){ var epi_offer_product = "SUITE"; } </script> <script type="text/javascript" language="javascript" src="https://web.archive.org/web/20121006082314js_/http://apps.enterprise.adobe.com/files/js/global/jquery.faas.js"></script> <script type="text/javascript" language="javascript"> ;(function($) { $(document).ready(function(e) { $("#form").faas({ id: 9, //for success.adobe.com, this is the form id sourceSystem: "OBU", // 1) DESBU, 2) OBU, 3) SCENE7, 4) DAY destination: "https://web.archive.org/web/20121006082314/http://omniture.com/offer/158?fc=true", locale: shortlang, hiddenFields: { "question6" : "marketing_web_form", // event_type "question7" : "request_for_information", // channel_subtype "question31" : ("SUITE" || "SUITE"), // sku "question36" : '1699', // Production_Campaign_Id "question77" : "1", // ok_to_call – DO NOT MODIFY THIS VALUE FOR LEGAL REASONS "question78" : "1", // ok_to_email – DO NOT MODIFY THIS VALUE FOR LEGAL REASONS "question79" : "1" // ok_to_mail – DO NOT MODIFY THIS VALUE FOR LEGAL REASONS //"question80" : "0" // ok_to_share – DO NOT MODIFY THIS VALUE FOR LEGAL REASONS }, afterSubmitCallback: function (data) { if (data.data.destination.indexOf("?") == -1) { data.data.destination += "?faas_unique_submission_id=" + data.data.faas_unique_submission_id; } else { data.data.destination += "&faas_unique_submission_id=" + data.data.faas_unique_submission_id; } } }); }); })(jQuery); </script> <div id="form"> </div> </div> <div class="clear"></div> </div> </div> <div class="landing-footer"> <p>Notice: By supplying my contact information, I authorize Adobe and its agents ("Adobe"), to contact me (via email, phone and/or mail) about Adobe, its products and services, including product releases and updates, seminars, events, surveys, trainings, and special offers. 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Defining the Online Marketing Suite | Suresh Vital | Forrester