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We are EssenceMediacom UK | Breakthrough for Brands in the new communications economy
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19.4193 12.18 19.2854C12.2356 19.1516 12.3172 19.03 12.42 18.9278L17.84 13.4978L4.1 13.4978C3.80826 13.4978 3.52847 13.3819 3.32218 13.1756C3.11589 12.9693 3 12.6896 3 12.3978C3 12.1061 3.11589 11.8263 3.32218 11.62C3.52847 11.4137 3.80826 11.2978 4.1 11.2978L17.83 11.2978L16.83 10.2978C15.39 8.85782 13.71 7.16782 12.46 5.94782C12.3426 5.84988 12.2471 5.72834 12.1798 5.59109C12.1124 5.45385 12.0747 5.30397 12.069 5.15119C12.0634 4.99841 12.0899 4.84615 12.1469 4.7043C12.2039 4.56244 12.2902 4.43418 12.4 4.32782Z" fill="currentColor"></path></svg></a></div></li><li style="width:100%"><div class="nav-card_wrapper__dsZu4"><a class="nav-card_link__fZEVb" href="/locations"><div class="server-image_wrapper__M6lds nav-card_image__BMBwx" style="aspect-ratio:0.625"><picture><source srcSet="https://www.datocms-assets.com/134341/1718628451-em-tbr.jpg?ar64=NTo4&auto=format&crop=focalpoint&dpr=0.25&fit=crop&fm=webp 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624w,https://www.datocms-assets.com/134341/1724319585-main-hero-lines_adobestock_478961204_preview.jpg?ar64=NTo4&auto=format&crop=focalpoint&fit=crop&fm=webp&fp-x=0.52&fp-y=0.46 833w,https://www.datocms-assets.com/134341/1724319585-main-hero-lines_adobestock_478961204_preview.jpg?ar64=NTo4&auto=format&crop=focalpoint&dpr=1.5&fit=crop&fm=webp&fp-x=0.52&fp-y=0.46 1249w,https://www.datocms-assets.com/134341/1724319585-main-hero-lines_adobestock_478961204_preview.jpg?ar64=NTo4&auto=format&crop=focalpoint&dpr=2&fit=crop&fm=webp&fp-x=0.52&fp-y=0.46 1666w" sizes="(max-width: 768px) 20vw, 5vw"/><img src="https://www.datocms-assets.com/134341/1724319585-main-hero-lines_adobestock_478961204_preview.jpg?ar64=NTo4&auto=format&crop=focalpoint&fit=crop&fm=webp&fp-x=0.52&fp-y=0.46" alt="Image of a woman on a scooter next to a river" loading="lazy" style="aspect-ratio:833 / 1333;width:100%;max-width:833px;height:auto"/></picture></div><div class="nav-card_content__vErMg"><div class="nav-card_titleWrapper__7Qtzx"><p class="nav-card_title__yOqQ2">The CSO Report</p></div><p class="nav-card_description__MpuKq">Discover how CSOs are influencing and shaping business strategies </p></div><svg class="nav-card_arrowIcon__RzRkI" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.4 4.32782C12.5007 4.2241 12.6211 4.14164 12.7543 4.08533C12.8874 4.02901 13.0305 4 13.175 4C13.3195 4 13.4626 4.02901 13.5957 4.08533C13.7289 4.14164 13.8493 4.2241 13.95 4.32782C15.22 5.55782 16.95 7.25782 18.36 8.70782C19.17 9.51782 19.89 10.2578 20.41 10.7878L21.03 11.4178L21.26 11.6478C21.4646 11.8539 21.5794 12.1325 21.5794 12.4228C21.5794 12.7132 21.4646 12.9918 21.26 13.1978L13.97 20.4878C13.8686 20.5903 13.7479 20.6717 13.6149 20.7272C13.4819 20.7828 13.3392 20.8113 13.195 20.8113C13.0508 20.8113 12.9081 20.7828 12.7751 20.7272C12.6421 20.6717 12.5214 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class="flow-vertical hero-masonry_gridImageContent__zeKMa"><h2 class="u-h4">Tesco</h2><p>We helped Tesco cut through a sea of value messages and stand out amongst it all.</p></div></a><div class="hero-masonry_videoWrapper__ZBPsM hide-from-percy"><video autoplay="" muted="" loop="" playsinline="" controlsList="nofullscreen nodownload" poster="https://www.datocms-assets.com/134341/1718627807-picture3.jpg?fm=webp&q=75" src="https://www.datocms-assets.com/134341/1725363944-sizzle24compressed.mp4"></video><button class="hero-masonry_playShowreel__3xb79" aria-label="Open video popup"><svg width="120" height="120" viewBox="0 0 154 154" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><g filter="url(#a)"><path fill="#fff" d="M77 15c-34.241 0-62 27.759-62 62 0 34.243 27.759 62 62 62 34.243 0 62-27.757 62-62 0-34.241-27.757-62-62-62Zm21.184 64.683-29.45 17.005a3.102 3.102 0 0 1-4.65-2.684V59.995a3.098 3.098 0 0 1 4.65-2.684l29.45 17.005a3.097 3.097 0 0 1 0 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fill="currentColor" d="M20.25 4.5v15a1.5 1.5 0 0 1-1.5 1.5h-3.375a1.5 1.5 0 0 1-1.5-1.5v-15a1.5 1.5 0 0 1 1.5-1.5h3.375a1.5 1.5 0 0 1 1.5 1.5ZM8.625 3H5.25a1.5 1.5 0 0 0-1.5 1.5v15a1.5 1.5 0 0 0 1.5 1.5h3.375a1.5 1.5 0 0 0 1.5-1.5v-15a1.5 1.5 0 0 0-1.5-1.5Z"></path></svg></button></div></div><div class="hero-masonry_gridBottomRow__JB7N0"><a class="hero-masonry_gridImage3__C9oJn hero-masonry_gridImageFeatured__znBTL" aria-label="Subway. Read the full case study." href="https://www.uk.essencemediacom.com/case-studies/make-your-own-footlong"><div class="image_wrapper__WHf7N hero-masonry_gridImage__RtjAs" style="aspect-ratio:1.0598802395209581"><div style="overflow:hidden;position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none"><picture><source srcSet="https://www.datocms-assets.com/134341/1718627694-artboard_1.png?ar64=Mzoy&auto=format&crop=focalpoint&dpr=0.25&fit=crop&fm=webp 300w,https://www.datocms-assets.com/134341/1718627694-artboard_1.png?ar64=Mzoy&auto=format&crop=focalpoint&dpr=0.5&fit=crop&fm=webp 600w,https://www.datocms-assets.com/134341/1718627694-artboard_1.png?ar64=Mzoy&auto=format&crop=focalpoint&dpr=0.75&fit=crop&fm=webp 900w,https://www.datocms-assets.com/134341/1718627694-artboard_1.png?ar64=Mzoy&auto=format&crop=focalpoint&fit=crop&fm=webp 1200w" sizes="(max-width: 768px) 75vw, 20vw"/><img 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the world’s first interactive 3D billboard. </p></div></a><a class="hero-masonry_gridImage4__Y8pyM hero-masonry_gridImageFeatured__znBTL" aria-label="eBay pre-loved island. 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20.4878C13.8686 20.5903 13.7479 20.6717 13.6149 20.7272C13.4819 20.7828 13.3392 20.8113 13.195 20.8113C13.0508 20.8113 12.9081 20.7828 12.7751 20.7272C12.6421 20.6717 12.5214 20.5903 12.42 20.4878C12.3172 20.3856 12.2356 20.2641 12.18 20.1302C12.1243 19.9963 12.0956 19.8528 12.0956 19.7078C12.0956 19.5628 12.1243 19.4193 12.18 19.2854C12.2356 19.1516 12.3172 19.03 12.42 18.9278L17.84 13.4978L4.1 13.4978C3.80826 13.4978 3.52847 13.3819 3.32218 13.1756C3.11589 12.9693 3 12.6896 3 12.3978C3 12.1061 3.11589 11.8263 3.32218 11.62C3.52847 11.4137 3.80826 11.2978 4.1 11.2978L17.83 11.2978L16.83 10.2978C15.39 8.85782 13.71 7.16782 12.46 5.94782C12.3426 5.84988 12.2471 5.72834 12.1798 5.59109C12.1124 5.45385 12.0747 5.30397 12.069 5.15119C12.0634 4.99841 12.0899 4.84615 12.1469 4.7043C12.2039 4.56244 12.2902 4.43418 12.4 4.32782Z" fill="currentColor"></path></svg></div></div><div class="flow-vertical hero-masonry_gridImageContent__zeKMa hero-masonry_gridImageContentFeatured__VVdgw"><h2 class="u-h4">eBay pre-loved island</h2><p>We launched a new campaign to stop fashion in its tracks.</p></div></a><div class="hero-masonry_gridImage5__aRyKF"><div class="image_wrapper__WHf7N hero-masonry_gridImage__RtjAs" style="aspect-ratio:1.0227272727272727"><div style="overflow:hidden;position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none"><picture><source srcSet="https://www.datocms-assets.com/134341/1724769160-69980isla_watson_uk_final_edited-1.jpg?ar64=OTo4&auto=format&crop=focalpoint&dpr=0.25&fit=crop&fm=webp 333w,https://www.datocms-assets.com/134341/1724769160-69980isla_watson_uk_final_edited-1.jpg?ar64=OTo4&auto=format&crop=focalpoint&dpr=0.5&fit=crop&fm=webp 666w,https://www.datocms-assets.com/134341/1724769160-69980isla_watson_uk_final_edited-1.jpg?ar64=OTo4&auto=format&crop=focalpoint&dpr=0.75&fit=crop&fm=webp 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Here’s some of our most celebrated recent work.</p></div><div class="case-studies_overflowWrapper__VE_1U"><article class="case-study_card__C7v1V"><a class="flow-vertical" aria-label="Brand: adidas. An Original Outdoor take-over for adidas. Since it was first introduced to the world over 50 years ago, the Adidas Trefoil has lived a thousand lifetimes, trading feet with everyone, from athletes to cultural pioneers.. " href="/case-studies/adidas-outdoor"><header><div class="flow-vertical" style="--space:var(--spacingSmall)"><span class="tag_base__Sa6vb case-study_tag__LbVxB" data-testid="tag">adidas</span><div class="case-study_heading__FkTF2"><h3 class="case-study_title__2qdYT">An Original Outdoor take-over for adidas</h3><svg class="case-study_linkArrow__J8Nl2" width="30" height="30" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.4 4.32782C12.5007 4.2241 12.6211 4.14164 12.7543 4.08533C12.8874 4.02901 13.0305 4 13.175 4C13.3195 4 13.4626 4.02901 13.5957 4.08533C13.7289 4.14164 13.8493 4.2241 13.95 4.32782C15.22 5.55782 16.95 7.25782 18.36 8.70782C19.17 9.51782 19.89 10.2578 20.41 10.7878L21.03 11.4178L21.26 11.6478C21.4646 11.8539 21.5794 12.1325 21.5794 12.4228C21.5794 12.7132 21.4646 12.9918 21.26 13.1978L13.97 20.4878C13.8686 20.5903 13.7479 20.6717 13.6149 20.7272C13.4819 20.7828 13.3392 20.8113 13.195 20.8113C13.0508 20.8113 12.9081 20.7828 12.7751 20.7272C12.6421 20.6717 12.5214 20.5903 12.42 20.4878C12.3172 20.3856 12.2356 20.2641 12.18 20.1302C12.1243 19.9963 12.0956 19.8528 12.0956 19.7078C12.0956 19.5628 12.1243 19.4193 12.18 19.2854C12.2356 19.1516 12.3172 19.03 12.42 18.9278L17.84 13.4978L4.1 13.4978C3.80826 13.4978 3.52847 13.3819 3.32218 13.1756C3.11589 12.9693 3 12.6896 3 12.3978C3 12.1061 3.11589 11.8263 3.32218 11.62C3.52847 11.4137 3.80826 11.2978 4.1 11.2978L17.83 11.2978L16.83 10.2978C15.39 8.85782 13.71 7.16782 12.46 5.94782C12.3426 5.84988 12.2471 5.72834 12.1798 5.59109C12.1124 5.45385 12.0747 5.30397 12.069 5.15119C12.0634 4.99841 12.0899 4.84615 12.1469 4.7043C12.2039 4.56244 12.2902 4.43418 12.4 4.32782Z" fill="currentColor"></path></svg></div></div><p class="case-study_subTitle__wkY8y">Since it was first introduced to the world over 50 years ago, the Adidas Trefoil has lived a thousand lifetimes, trading feet with everyone, from athletes to cultural pioneers.</p></header><div class="case-study_imageContainer__VXm_6"><div class="image_wrapper__WHf7N case-study_image__uIKrw" style="aspect-ratio:1.4285714285714286"><div style="overflow:hidden;position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none"><noscript><picture><source srcSet="https://www.datocms-assets.com/134341/1725459213-adidas.png?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.25&fit=crop&fm=webp 276w,https://www.datocms-assets.com/134341/1725459213-adidas.png?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.5&fit=crop&fm=webp 552w,https://www.datocms-assets.com/134341/1725459213-adidas.png?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.75&fit=crop&fm=webp 828w,https://www.datocms-assets.com/134341/1725459213-adidas.png?ar64=MTQxOjY1&auto=format&crop=focalpoint&fit=crop&fm=webp 1105w" sizes="(max-width: 768px) 100vw, (max-width: 1024px) 50vw, 33.333vw"/><img src="https://www.datocms-assets.com/134341/1725459213-adidas.png?ar64=MTQxOjY1&auto=format&crop=focalpoint&fit=crop&fm=webp" alt="Adidas case" style="position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none;object-fit:cover;object-position:50% 50%" loading="lazy"/></picture></noscript></div></div></div></a></article><article class="case-study_card__C7v1V"><a class="flow-vertical" aria-label="Brand: eBay. eBay in Vogue. eBay at the Met Gala: Redefining Luxury with Authenticity and Sustainability. " href="/case-studies/ebay-in-vogue"><header><div class="flow-vertical" style="--space:var(--spacingSmall)"><span class="tag_base__Sa6vb case-study_tag__LbVxB" data-testid="tag">eBay</span><div class="case-study_heading__FkTF2"><h3 class="case-study_title__2qdYT">eBay in Vogue</h3><svg class="case-study_linkArrow__J8Nl2" width="30" height="30" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.4 4.32782C12.5007 4.2241 12.6211 4.14164 12.7543 4.08533C12.8874 4.02901 13.0305 4 13.175 4C13.3195 4 13.4626 4.02901 13.5957 4.08533C13.7289 4.14164 13.8493 4.2241 13.95 4.32782C15.22 5.55782 16.95 7.25782 18.36 8.70782C19.17 9.51782 19.89 10.2578 20.41 10.7878L21.03 11.4178L21.26 11.6478C21.4646 11.8539 21.5794 12.1325 21.5794 12.4228C21.5794 12.7132 21.4646 12.9918 21.26 13.1978L13.97 20.4878C13.8686 20.5903 13.7479 20.6717 13.6149 20.7272C13.4819 20.7828 13.3392 20.8113 13.195 20.8113C13.0508 20.8113 12.9081 20.7828 12.7751 20.7272C12.6421 20.6717 12.5214 20.5903 12.42 20.4878C12.3172 20.3856 12.2356 20.2641 12.18 20.1302C12.1243 19.9963 12.0956 19.8528 12.0956 19.7078C12.0956 19.5628 12.1243 19.4193 12.18 19.2854C12.2356 19.1516 12.3172 19.03 12.42 18.9278L17.84 13.4978L4.1 13.4978C3.80826 13.4978 3.52847 13.3819 3.32218 13.1756C3.11589 12.9693 3 12.6896 3 12.3978C3 12.1061 3.11589 11.8263 3.32218 11.62C3.52847 11.4137 3.80826 11.2978 4.1 11.2978L17.83 11.2978L16.83 10.2978C15.39 8.85782 13.71 7.16782 12.46 5.94782C12.3426 5.84988 12.2471 5.72834 12.1798 5.59109C12.1124 5.45385 12.0747 5.30397 12.069 5.15119C12.0634 4.99841 12.0899 4.84615 12.1469 4.7043C12.2039 4.56244 12.2902 4.43418 12.4 4.32782Z" fill="currentColor"></path></svg></div></div><p class="case-study_subTitle__wkY8y">eBay at the Met Gala: Redefining Luxury with Authenticity and Sustainability</p></header><div class="case-study_imageContainer__VXm_6"><div class="image_wrapper__WHf7N case-study_image__uIKrw" style="aspect-ratio:1.4285714285714286"><div style="overflow:hidden;position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none"><noscript><picture><source srcSet="https://www.datocms-assets.com/134341/1722355083-ebay-x-vogue-cs.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.25&fit=crop&fm=webp 638w,https://www.datocms-assets.com/134341/1722355083-ebay-x-vogue-cs.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.5&fit=crop&fm=webp 1277w,https://www.datocms-assets.com/134341/1722355083-ebay-x-vogue-cs.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.75&fit=crop&fm=webp 1915w,https://www.datocms-assets.com/134341/1722355083-ebay-x-vogue-cs.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&fit=crop&fm=webp 2554w" sizes="(max-width: 768px) 100vw, (max-width: 1024px) 50vw, 33.333vw"/><img src="https://www.datocms-assets.com/134341/1722355083-ebay-x-vogue-cs.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&fit=crop&fm=webp" alt="" style="position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none;object-fit:cover;object-position:50% 50%" loading="lazy"/></picture></noscript></div></div></div></a></article><article class="case-study_card__C7v1V"><a class="flow-vertical" aria-label="Brand: Coca-Cola. Coca-Cola Breaks Guinness Record by Connecting Millions of Chinese Families in Dragon Year Celebration. Coca-Cola Breaks Guinness Record by Connecting Millions of Chinese Families in Dragon Year Celebration. " href="/case-studies/coca-cola-breaks-guinness-record-by-connecting-millions-of-chinese-families"><header><div class="flow-vertical" style="--space:var(--spacingSmall)"><span class="tag_base__Sa6vb case-study_tag__LbVxB" data-testid="tag">Coca-Cola</span><div class="case-study_heading__FkTF2"><h3 class="case-study_title__2qdYT">Coca-Cola Breaks Guinness Record by Connecting Millions of Chinese Families in Dragon Year Celebration</h3><svg class="case-study_linkArrow__J8Nl2" width="30" height="30" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.4 4.32782C12.5007 4.2241 12.6211 4.14164 12.7543 4.08533C12.8874 4.02901 13.0305 4 13.175 4C13.3195 4 13.4626 4.02901 13.5957 4.08533C13.7289 4.14164 13.8493 4.2241 13.95 4.32782C15.22 5.55782 16.95 7.25782 18.36 8.70782C19.17 9.51782 19.89 10.2578 20.41 10.7878L21.03 11.4178L21.26 11.6478C21.4646 11.8539 21.5794 12.1325 21.5794 12.4228C21.5794 12.7132 21.4646 12.9918 21.26 13.1978L13.97 20.4878C13.8686 20.5903 13.7479 20.6717 13.6149 20.7272C13.4819 20.7828 13.3392 20.8113 13.195 20.8113C13.0508 20.8113 12.9081 20.7828 12.7751 20.7272C12.6421 20.6717 12.5214 20.5903 12.42 20.4878C12.3172 20.3856 12.2356 20.2641 12.18 20.1302C12.1243 19.9963 12.0956 19.8528 12.0956 19.7078C12.0956 19.5628 12.1243 19.4193 12.18 19.2854C12.2356 19.1516 12.3172 19.03 12.42 18.9278L17.84 13.4978L4.1 13.4978C3.80826 13.4978 3.52847 13.3819 3.32218 13.1756C3.11589 12.9693 3 12.6896 3 12.3978C3 12.1061 3.11589 11.8263 3.32218 11.62C3.52847 11.4137 3.80826 11.2978 4.1 11.2978L17.83 11.2978L16.83 10.2978C15.39 8.85782 13.71 7.16782 12.46 5.94782C12.3426 5.84988 12.2471 5.72834 12.1798 5.59109C12.1124 5.45385 12.0747 5.30397 12.069 5.15119C12.0634 4.99841 12.0899 4.84615 12.1469 4.7043C12.2039 4.56244 12.2902 4.43418 12.4 4.32782Z" fill="currentColor"></path></svg></div></div><p class="case-study_subTitle__wkY8y">Coca-Cola Breaks Guinness Record by Connecting Millions of Chinese Families in Dragon Year Celebration</p></header><div class="case-study_imageContainer__VXm_6"><div class="image_wrapper__WHf7N case-study_image__uIKrw" style="aspect-ratio:1.4285714285714286"><div style="overflow:hidden;position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none"><noscript><picture><source srcSet="https://www.datocms-assets.com/134341/1719222122-coke-2024-cny-dragon-dance_big-scene_hor_rgb-min.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.25&fit=crop&fm=webp 1405w,https://www.datocms-assets.com/134341/1719222122-coke-2024-cny-dragon-dance_big-scene_hor_rgb-min.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.5&fit=crop&fm=webp 2811w,https://www.datocms-assets.com/134341/1719222122-coke-2024-cny-dragon-dance_big-scene_hor_rgb-min.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.75&fit=crop&fm=webp 4217w,https://www.datocms-assets.com/134341/1719222122-coke-2024-cny-dragon-dance_big-scene_hor_rgb-min.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&fit=crop&fm=webp 5623w" sizes="(max-width: 768px) 100vw, (max-width: 1024px) 50vw, 33.333vw"/><img src="https://www.datocms-assets.com/134341/1719222122-coke-2024-cny-dragon-dance_big-scene_hor_rgb-min.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&fit=crop&fm=webp" alt="" style="position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none;object-fit:cover;object-position:50% 50%" loading="lazy"/></picture></noscript></div></div></div></a></article><article class="case-study_card__C7v1V"><a class="flow-vertical" aria-label="Brand: Minute Maid. Minute Maid taps into cultural pride. In 2024, Minute Maid (MM) established a clear growth priority, to penetrate rural areas in Mainland China. This strategic move proved to be a game-changer and broke the rural internet!. " href="/case-studies/minute-maid-taps-into-cultural-pride"><header><div class="flow-vertical" style="--space:var(--spacingSmall)"><span class="tag_base__Sa6vb case-study_tag__LbVxB" data-testid="tag">Minute Maid</span><div class="case-study_heading__FkTF2"><h3 class="case-study_title__2qdYT">Minute Maid taps into cultural pride</h3><svg class="case-study_linkArrow__J8Nl2" width="30" height="30" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.4 4.32782C12.5007 4.2241 12.6211 4.14164 12.7543 4.08533C12.8874 4.02901 13.0305 4 13.175 4C13.3195 4 13.4626 4.02901 13.5957 4.08533C13.7289 4.14164 13.8493 4.2241 13.95 4.32782C15.22 5.55782 16.95 7.25782 18.36 8.70782C19.17 9.51782 19.89 10.2578 20.41 10.7878L21.03 11.4178L21.26 11.6478C21.4646 11.8539 21.5794 12.1325 21.5794 12.4228C21.5794 12.7132 21.4646 12.9918 21.26 13.1978L13.97 20.4878C13.8686 20.5903 13.7479 20.6717 13.6149 20.7272C13.4819 20.7828 13.3392 20.8113 13.195 20.8113C13.0508 20.8113 12.9081 20.7828 12.7751 20.7272C12.6421 20.6717 12.5214 20.5903 12.42 20.4878C12.3172 20.3856 12.2356 20.2641 12.18 20.1302C12.1243 19.9963 12.0956 19.8528 12.0956 19.7078C12.0956 19.5628 12.1243 19.4193 12.18 19.2854C12.2356 19.1516 12.3172 19.03 12.42 18.9278L17.84 13.4978L4.1 13.4978C3.80826 13.4978 3.52847 13.3819 3.32218 13.1756C3.11589 12.9693 3 12.6896 3 12.3978C3 12.1061 3.11589 11.8263 3.32218 11.62C3.52847 11.4137 3.80826 11.2978 4.1 11.2978L17.83 11.2978L16.83 10.2978C15.39 8.85782 13.71 7.16782 12.46 5.94782C12.3426 5.84988 12.2471 5.72834 12.1798 5.59109C12.1124 5.45385 12.0747 5.30397 12.069 5.15119C12.0634 4.99841 12.0899 4.84615 12.1469 4.7043C12.2039 4.56244 12.2902 4.43418 12.4 4.32782Z" fill="currentColor"></path></svg></div></div><p class="case-study_subTitle__wkY8y">In 2024, Minute Maid (MM) established a clear growth priority, to penetrate rural areas in Mainland China. This strategic move proved to be a game-changer and broke the rural internet!</p></header><div class="case-study_imageContainer__VXm_6"><div class="image_wrapper__WHf7N case-study_image__uIKrw" style="aspect-ratio:1.4285714285714286"><div style="overflow:hidden;position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none"><noscript><picture><source srcSet="https://www.datocms-assets.com/134341/1718627544-6-1.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.25&fit=crop&fm=webp 400w,https://www.datocms-assets.com/134341/1718627544-6-1.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.5&fit=crop&fm=webp 800w,https://www.datocms-assets.com/134341/1718627544-6-1.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.75&fit=crop&fm=webp 1200w,https://www.datocms-assets.com/134341/1718627544-6-1.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&fit=crop&fm=webp 1600w" sizes="(max-width: 768px) 100vw, (max-width: 1024px) 50vw, 33.333vw"/><img src="https://www.datocms-assets.com/134341/1718627544-6-1.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&fit=crop&fm=webp" alt="" style="position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none;object-fit:cover;object-position:50% 50%" loading="lazy"/></picture></noscript></div></div></div></a></article><article class="case-study_card__C7v1V"><a class="flow-vertical" aria-label="Brand: Benenden Health. Benenden Health: ‘Time for a Check-in’. We launched 'Time for a Check-In' to increase awareness about their healthcare proposition and encourage the UK to be more proactive with health.. " href="/case-studies/benenden-health-time-for-a-check-in"><header><div class="flow-vertical" style="--space:var(--spacingSmall)"><span class="tag_base__Sa6vb case-study_tag__LbVxB" data-testid="tag">Benenden Health</span><div class="case-study_heading__FkTF2"><h3 class="case-study_title__2qdYT">Benenden Health: ‘Time for a Check-in’</h3><svg class="case-study_linkArrow__J8Nl2" width="30" height="30" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.4 4.32782C12.5007 4.2241 12.6211 4.14164 12.7543 4.08533C12.8874 4.02901 13.0305 4 13.175 4C13.3195 4 13.4626 4.02901 13.5957 4.08533C13.7289 4.14164 13.8493 4.2241 13.95 4.32782C15.22 5.55782 16.95 7.25782 18.36 8.70782C19.17 9.51782 19.89 10.2578 20.41 10.7878L21.03 11.4178L21.26 11.6478C21.4646 11.8539 21.5794 12.1325 21.5794 12.4228C21.5794 12.7132 21.4646 12.9918 21.26 13.1978L13.97 20.4878C13.8686 20.5903 13.7479 20.6717 13.6149 20.7272C13.4819 20.7828 13.3392 20.8113 13.195 20.8113C13.0508 20.8113 12.9081 20.7828 12.7751 20.7272C12.6421 20.6717 12.5214 20.5903 12.42 20.4878C12.3172 20.3856 12.2356 20.2641 12.18 20.1302C12.1243 19.9963 12.0956 19.8528 12.0956 19.7078C12.0956 19.5628 12.1243 19.4193 12.18 19.2854C12.2356 19.1516 12.3172 19.03 12.42 18.9278L17.84 13.4978L4.1 13.4978C3.80826 13.4978 3.52847 13.3819 3.32218 13.1756C3.11589 12.9693 3 12.6896 3 12.3978C3 12.1061 3.11589 11.8263 3.32218 11.62C3.52847 11.4137 3.80826 11.2978 4.1 11.2978L17.83 11.2978L16.83 10.2978C15.39 8.85782 13.71 7.16782 12.46 5.94782C12.3426 5.84988 12.2471 5.72834 12.1798 5.59109C12.1124 5.45385 12.0747 5.30397 12.069 5.15119C12.0634 4.99841 12.0899 4.84615 12.1469 4.7043C12.2039 4.56244 12.2902 4.43418 12.4 4.32782Z" fill="currentColor"></path></svg></div></div><p class="case-study_subTitle__wkY8y">We launched 'Time for a Check-In' to increase awareness about their healthcare proposition and encourage the UK to be more proactive with health.</p></header><div class="case-study_imageContainer__VXm_6"><div class="image_wrapper__WHf7N case-study_image__uIKrw" style="aspect-ratio:1.4285714285714286"><div style="overflow:hidden;position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none"><noscript><picture><source srcSet="https://www.datocms-assets.com/134341/1718627647-31082022_davinamccall_romankemp_0690_graded-2.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.25&fit=crop&fm=webp 500w,https://www.datocms-assets.com/134341/1718627647-31082022_davinamccall_romankemp_0690_graded-2.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.5&fit=crop&fm=webp 1000w,https://www.datocms-assets.com/134341/1718627647-31082022_davinamccall_romankemp_0690_graded-2.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.75&fit=crop&fm=webp 1500w,https://www.datocms-assets.com/134341/1718627647-31082022_davinamccall_romankemp_0690_graded-2.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&fit=crop&fm=webp 2000w" sizes="(max-width: 768px) 100vw, (max-width: 1024px) 50vw, 33.333vw"/><img src="https://www.datocms-assets.com/134341/1718627647-31082022_davinamccall_romankemp_0690_graded-2.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&fit=crop&fm=webp" alt="Campaign image for Benenden Health time for a check in campaign - Davina McCall and Roman Kemp sitting in a room chatting" style="position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none;object-fit:cover;object-position:50% 50%" loading="lazy"/></picture></noscript></div></div></div></a></article></div><p class="card-container_scrollIconContainer__dlfvF"><svg xmlns="http://www.w3.org/2000/svg" width="39" height="32" fill="none" viewBox="0 0 39 32" class="card-container_scrollerIcon__vRmvt" aria-hidden="true" focusable="false"><path fill="currentColor" 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New report highlights the transformative impact of AI and trust in B2B marketing. null minutes read. 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Why media needs to go back to school. null minutes read. Posted on the 11th Sep 2024." class="flow-vertical news_link__kwJJk" href="/news/Why-media-needs-to-go-back-to-school"><header><div><div class="flow-vertical" style="--space:var(--spacingSmall)"><span class="tag_base__Sa6vb case-study_tag__LbVxB" data-testid="tag">Insights</span><div class="case-study_heading__FkTF2"><h3 class="case-study_title__2qdYT">Why media needs to go back to school</h3><svg class="case-study_linkArrow__J8Nl2" width="30" height="30" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.4 4.32782C12.5007 4.2241 12.6211 4.14164 12.7543 4.08533C12.8874 4.02901 13.0305 4 13.175 4C13.3195 4 13.4626 4.02901 13.5957 4.08533C13.7289 4.14164 13.8493 4.2241 13.95 4.32782C15.22 5.55782 16.95 7.25782 18.36 8.70782C19.17 9.51782 19.89 10.2578 20.41 10.7878L21.03 11.4178L21.26 11.6478C21.4646 11.8539 21.5794 12.1325 21.5794 12.4228C21.5794 12.7132 21.4646 12.9918 21.26 13.1978L13.97 20.4878C13.8686 20.5903 13.7479 20.6717 13.6149 20.7272C13.4819 20.7828 13.3392 20.8113 13.195 20.8113C13.0508 20.8113 12.9081 20.7828 12.7751 20.7272C12.6421 20.6717 12.5214 20.5903 12.42 20.4878C12.3172 20.3856 12.2356 20.2641 12.18 20.1302C12.1243 19.9963 12.0956 19.8528 12.0956 19.7078C12.0956 19.5628 12.1243 19.4193 12.18 19.2854C12.2356 19.1516 12.3172 19.03 12.42 18.9278L17.84 13.4978L4.1 13.4978C3.80826 13.4978 3.52847 13.3819 3.32218 13.1756C3.11589 12.9693 3 12.6896 3 12.3978C3 12.1061 3.11589 11.8263 3.32218 11.62C3.52847 11.4137 3.80826 11.2978 4.1 11.2978L17.83 11.2978L16.83 10.2978C15.39 8.85782 13.71 7.16782 12.46 5.94782C12.3426 5.84988 12.2471 5.72834 12.1798 5.59109C12.1124 5.45385 12.0747 5.30397 12.069 5.15119C12.0634 4.99841 12.0899 4.84615 12.1469 4.7043C12.2039 4.56244 12.2902 4.43418 12.4 4.32782Z" fill="currentColor"></path></svg></div></div><div class="news_infoWrapper__6cfnQ"><time dateTime="11th Sep 2024" class="news_date__S_QPD">11th Sep 2024</time></div></div></header><div class="image_wrapper__WHf7N case-study_imageContainer__VXm_6 news_imageContainer__i__wq" style="aspect-ratio:1.4285714285714286"><div style="overflow:hidden;position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none"><noscript><picture><source srcSet="https://www.datocms-assets.com/134341/1726130266-back-to-school1.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.25&fit=crop&fm=webp&fp-x=0.71&fp-y=0.48 227w,https://www.datocms-assets.com/134341/1726130266-back-to-school1.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.5&fit=crop&fm=webp&fp-x=0.71&fp-y=0.48 454w,https://www.datocms-assets.com/134341/1726130266-back-to-school1.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.75&fit=crop&fm=webp&fp-x=0.71&fp-y=0.48 681w,https://www.datocms-assets.com/134341/1726130266-back-to-school1.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&fit=crop&fm=webp&fp-x=0.71&fp-y=0.48 908w" sizes="(max-width: 768px) 100vw, (max-width: 1024px) 50vw, 33.333vw"/><img src="https://www.datocms-assets.com/134341/1726130266-back-to-school1.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&fit=crop&fm=webp&fp-x=0.71&fp-y=0.48" alt="" style="position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none;object-fit:cover;object-position:71% 48%" loading="lazy"/></picture></noscript></div></div></a></article><article class="case-study_card__C7v1V related-articles_imageStretch__424VK"><a aria-label="Category: Our People. GroupM Elevates Richard Hartell to CEO of EssenceMediacom U.S. . null minutes read. Posted on the 4th Sep 2024." class="flow-vertical news_link__kwJJk" href="/news/GroupM-Elevates-Richard-Hartell-to-CEO-of-EssenceMediacom-U.S."><header><div><div class="flow-vertical" style="--space:var(--spacingSmall)"><span class="tag_base__Sa6vb case-study_tag__LbVxB" data-testid="tag">Our People</span><div class="case-study_heading__FkTF2"><h3 class="case-study_title__2qdYT">GroupM Elevates Richard Hartell to CEO of EssenceMediacom U.S. </h3><svg class="case-study_linkArrow__J8Nl2" width="30" height="30" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.4 4.32782C12.5007 4.2241 12.6211 4.14164 12.7543 4.08533C12.8874 4.02901 13.0305 4 13.175 4C13.3195 4 13.4626 4.02901 13.5957 4.08533C13.7289 4.14164 13.8493 4.2241 13.95 4.32782C15.22 5.55782 16.95 7.25782 18.36 8.70782C19.17 9.51782 19.89 10.2578 20.41 10.7878L21.03 11.4178L21.26 11.6478C21.4646 11.8539 21.5794 12.1325 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dateTime="4th Sep 2024" class="news_date__S_QPD">4th Sep 2024</time></div></div></header><div class="image_wrapper__WHf7N case-study_imageContainer__VXm_6 news_imageContainer__i__wq" style="aspect-ratio:1.4285714285714286"><div style="overflow:hidden;position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none"><noscript><picture><source srcSet="https://www.datocms-assets.com/134341/1725552667-richard-updated-image.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.25&fit=crop&fm=webp 400w,https://www.datocms-assets.com/134341/1725552667-richard-updated-image.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.5&fit=crop&fm=webp 800w,https://www.datocms-assets.com/134341/1725552667-richard-updated-image.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.75&fit=crop&fm=webp 1200w,https://www.datocms-assets.com/134341/1725552667-richard-updated-image.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&fit=crop&fm=webp 1600w" sizes="(max-width: 768px) 100vw, (max-width: 1024px) 50vw, 33.333vw"/><img src="https://www.datocms-assets.com/134341/1725552667-richard-updated-image.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&fit=crop&fm=webp" alt="Profile image of Richard Hartell US CEO EssenceMediacom" style="position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none;object-fit:cover;object-position:50% 50%" loading="lazy"/></picture></noscript></div></div></a></article></div></div><p class="card-container_scrollIconContainer__dlfvF"><svg xmlns="http://www.w3.org/2000/svg" width="39" height="32" fill="none" viewBox="0 0 39 32" class="card-container_scrollerIcon__vRmvt" aria-hidden="true" focusable="false"><path fill="currentColor" d="M39 19.8c0-2.04-1.68-3.72-3.72-3.72-.68 0-1.36.2-1.92.52A3.75 3.75 0 0 0 30 14.48c-.68 0-1.36.2-1.92.52a3.75 3.75 0 0 0-3.36-2.12c-.56 0-1.08.12-1.56.32V7.16h10.96l-2.36 2.36c-.44.44-.44 1.12 0 1.56.2.2.48.32.76.32s.56-.12.76-.32l4.24-4.24c.44-.44.44-1.12 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